Advertising is a form of marketing communication used to promote or sell a business's product or service. Advertising is often placed in newspapers, magazines, television, radio, online, or outdoor locations. Businesses use advertising to communicate messages about their products and services to potential customers to generate interest and, ultimately, sales. Advertising is one component of a company's marketing strategy. However, it is vital to create a targeted and well-planned advertising campaign to be successful. Businesses should create trendy, innovative, unique, and eye-catching ads to ensure that they stand out from the competition and gain popularity. Companies that have established a strong advertising game experience increased sales, brand awareness, and overall profitability. Advertising can be costly, but it is often worth the investment for businesses that want to take their company to the next level. Modes of advertising include the use of print media, broadcast media, and digital media. The latter has grown in popularity in recent years as it offers a more targeted and interactive approach to marketing. Digital advertising can take many forms, including online banner ads, social media posts, and even video ads.