Adobe’s Acquisition Timeline
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Adobe, an American multinational computer software company, designs, develops, publishes, and distributes software products used in producing and distributing visual content for electronic media and digital publishing. Adobe has always been one of the largest developers of graphic design software in the world, but over time it developed into a full-fledged Web 2.0 company. Some of the products you might know from Adobe include Photoshop, Illustrator and InDesign. They also provide cloud services like cloud storage, analytics, and marketing automation. The company was founded in 1982 by John Warnock and Charles Geschke. It was initially called Adobe Systems Incorporated and was based in California. They have acquired many companies over their lifetime, including Macromedia (now called Adobe Flash), Aldus (now called Adobe PDF), Day Software (now called Adobe Flash Catalyst) and more. Adobe has acquired companies since its inception in 1982, and the company continues to make strategic investments in order to remain at the forefront of innovation. With a thriving ecosystem of acquired startups, who can help push Adobe’s vision forward through new innovations. Some of these acquisitions were small, but others have been large enough to warrant an acquisition announcement from major media outlets like TechCrunch, The New York Times, Reuters and more. The company acquired Day Software in 2005, which became Adobe Media Server and later Adobe Marketing Cloud. In 2008, Adobe acquired Macromedia to create Dreamweaver MX 2004, which featured a new user interface and introduced support for Ajax. The following year it acquired Altsys Corporation, which made software such as Fireworks MX 2004 and FreeHand MX 2004. In 2012, Adobe acquired Omniture for $1.8 billion in cash plus stock options—at the time it was considered one of the largest deals of its kind ever made by a technology company. Omniture provides analytics services such as web analytics In 2016, they acquired Magento Commerce for $1.68 billion. In 2017, they acquired Marketo for $4.75 billion. In 2019, they acquired Behance for $150 million and ExitReality for an undisclosed amount Adobe has always been known for acquiring companies to develop products and services related to design and creativity. The company has acquired over 100 companies since 1992, including many that provide animations, drawing applications and illustration tools. Since its last acquisition of Figma in 2022, we’ve outlined the company’s acquisitions over the past several years. This timeline provides an overview of Adobe’s acquisitions in the past few years. Since its acquisition of user interface design software Figma, Adobe has made a series of other purchases – including Magoosh, Creative Market and Typekit.