The growth of social media has significantly changed how people communicate. Social media applications include sites such as LinkedIn, Facebook, YouTube, Twitter, Tiktok, and Instagram. These sites provide business opportunities in public relations, internal and external communications, recruiting, organizational learning, and collaboration. Social media has made it easier for people to communicate with each other, and they can easily communicate through text, pictures, and videos. This technology has enabled people to stay in touch with friends and family who live far away. It has also allowed people to connect with new friends from all over the world. Businesses can also connect with customers more quickly because of social platforms. Companies can utilize it to announce new products and services, answer customer queries, and gather customer feedback about their products and services. Online platforms have also made it easier for businesses to recruit new employees. Companies can now use LinkedIn to post job openings and search for potential employees. They can also use social media to assess the skills of potential employees. Businesses can understand what their external stakeholders think, thanks to social media. Through

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