A marketing plan is a thorough and complete document or blueprint that outlines a company's overall marketing strategy for the coming year. It details the company's marketing and advertising objectives, strategies, target markets, and budgets. A well-developed marketing plan is tailored to the company's specific needs, products, or services. The purpose of a marketing plan is to provide a roadmap for the company's marketing activities. It should be examined and revised regularly to remain relevant and practical. A marketing plan should include a SWOT analysis, which is a helpful tool for identifying a company's strengths, weaknesses, opportunities, and threats. The SWOT analysis can inform the company's marketing strategies and objectives. The marketing mix is also a vital element of any marketing plan. The marketing mix combines product, price, place, and promotion. These are the elements that a company can control to influence consumer demand. Product refers to the physical goods or services that a company sells. Price is the quantity that a customer pays for a product or service. The place is where a product or service is sold. Promotion is a company's marketing

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