- CHAPTERS 3 & 4 -

Chapter 2

Chapter 3

Chapter 1

Chapter 4

Chapter 6

Chapter 5

Chapter 3

Example 1

This infographic example includes a couple do's that you can easily reproduce when making your own infographic.

Notice the use of no more than 3 major colors?

Attributing one color to each type of element (names, icons, background) makes this infographic easy to navigate.

The use of two columns is a great choice when comparing two types of information (CEO + their dogs).

See how the check mark and X icons connect the two columns?

Readers can make the association between both columns in a blink of an eye.

Example 2

This infographic is a good example of how to use a map chart series to compare population information across different points in time.

The strong contrast between two colors makes it also easier to highlight the elements of the story.

Example 3

If your outline has many steps and not a ton of text to explain, then you can use a process infographic with a "snake" layout. 

This type of layout keeps readers engaged by making their eyes dart back and forth across the page, following the directional cue of the "snake" line.

The snake layout is also perfect for timeline infographics.

Chapter 4

Not every business sells an exciting product or service. Some topics are just kind of...well...boring by nature. 

That was the problem that Carrie Wood, VP of Marketing at Lease Ref, faced when they first launched their site. 

Lease Ref is the world’s only online commercial lease review company. They offer commercial lease reviews for a one time fee, and at a fraction of the cost of a real estate lawyer.

Their blog offers guides and tips for contract negotiation, site selection, small business advice, and working with brokers and landlords. Carrie wanted to engage readers so they would get the important information their blog offers.

Carrie noticed that their competitors’ blog posts were just long blocks of text. No visuals, no hooks, nothing to grab readers’ attention. 

She saw an opportunity to set Lease Ref apart from their competitors. Just because commercial real estate can be dry didn’t mean their blog content had to be.

Carrie decided to use infographics, charts, social media graphics and custom blog headers to make her blog posts more engaging and innovative. 

The only problem?

When you’re running a small business, you often don’t have the budget to hire a graphic designer to make infographics and other small visuals. 

While she had 17 years of forensic accounting focusing on commercial real estate behind her, Carrie had no design experience.  

But she found that by using infographic design templates, she was able to create fun and engaging infographics, charts, and social media images. 

Take this blog post she wrote about why companies do the worst office lease renewals. 

Throughout the article, Carrie uses charts and diagrams to break up the text, illustrate points, and keep readers engaged.

Not only are the charts and diagrams interesting to look at, they also make the information easier to understand. 

Carrie knew that realistically, most people are more likely to skim an article than read through the entire thing. 

That’s why she often includes infographics summarizing the information at the end of the blog post. If readers skim through a blog post, at least they will read the information in the infographic.

Here’s the infographic she included at the end of the same blog post:

The results?

Lease Ref’s blog posts are far more engaging and innovative than their competitors. 

Their blog has personality, which helps them gain the trust of prospective clients. In the commercial real estate business, gaining client trust is essential.

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