Venngage Editorial Guidelines

So you want to write for Venngage? You came to the right place.

Here’s what you need to know before you pitch an article.

The Topic

Our blog is a resource for visual content design guides, insights and inspiration.

The types of articles we publish are:

Step-by-step guides for new and novice designers looking to create their own awesome visuals, and looking tips for how to best use those visuals.

Example: How to Summarize Information and Present it Visually

Case studies about using visual content, design approaches and tools, visual content strategies, and fields that use visual content.

Example: Instagram For Business: 9 Tips From the Tourism Industry

Original research based on studies, polls, research by other experts, and academia, that examines visual content in some way, or that uses data visualizations.

Example: What Disney Villains Can Tell Us About Color Psychology

Actionable opinion pieces by experts in the fields of content marketing, design, business, and education.

Example: 26 Headliners on How to Connect with Influencers at a Conference [Infographic]

The Content

Start with a target keyword. Aim for a keyword with a minimum of 1000 average monthly searches and low competition.

Your content must be 1500-3000 words long. We like our articles to have meat to them. If you have a lot of great information, feel free to make it a bit longer. That being said, aim to keep your paragraphs short and digestible...think 1-3 sentences long.

Your content must be original. No republishing your article on other sites, please.

You content must be actionable. Someone should be able easily understand the information in your article and be able to apply it themselves. To make your content actionable, use instructive headers (H2) and subheaders (H3), numbered steps, and bolded keywords. 

Proofread your work before submitting it. Make sure that it's free of any glaring grammar and spelling errors.

Your content must include images. Venngage is a graphic design tool, after all! Please include high quality images. Memes and gifs are fine, as long as they’re tasteful. Charts and helpful screenshots are encouraged. For charts you make, why not use Venngage to create them? 

Source your information and images. If you have included statistics, quotes, or images from other sources, please clearly indicate what those sources are. 

Your content must include relevant links. Relevant links to external sources and influencers will make your article more robust and will provide more opportunities for us to promote your article to those sites. 

Include links to other articles on the Venngage blog. At least 3!

We like thoughtful, actionable, and well-researched articles. Please follow these guidelines when writing your draft:

The Process

Pitch an idea. Please send your pitch to Sara at sara@venngage.comYour pitch should include a working title and the major points you are going to cover in point form.

Submit a draft. If we like your pitch, we will ask you to send us a draft of your article. Please send your draft in a Google Doc and provide full editing privileges. 

Provide a 180-or-so character author bio. We allow writers to include one link in their bio, so use it well! 

Wait for edits. Sara will get back to you with edits ASAP. This might take a couple of weeks, depending on our content calendar.

Please make your edits within the requested timeframe. We usually ask that you complete your edits within 1-2 weeks.

Promote your content. We will let you know when your content is live on our blog. We ask that you please promote it to your own audience. Once your article has received at least 500 views, we will be happy to promote it to our audience of over 600,000 subscribers.

Thank you for your interest in Venngage!