{"id":986,"date":"2015-02-27T15:59:59","date_gmt":"2015-02-27T20:59:59","guid":{"rendered":"https:\/\/venngage.com\/?p=986"},"modified":"2025-11-11T01:15:37","modified_gmt":"2025-11-11T06:15:37","slug":"improving-email-engagement-with-infographics","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/improving-email-engagement-with-infographics\/","title":{"rendered":"How to Improve Email Engagement With Mini Infographics"},"content":{"rendered":"

\"email<\/a><\/p>\n

There are two kinds of people on the internet, apparently: those who open and read every single email and those who don\u2019t.<\/p>\n

There are also two kinds of people when it comes to email newsletters<\/a>: those who sign up for everything and those who would die before giving up their email to anyone.<\/p>\n

I\u2019m the kind of person who subscribes to every store, business, product, and app newsletter. Since part of my job is to send email newsletters<\/a>, I actually enjoy receiving and learning from other businesses\u2019 newsletters. The good ones stand out quickly in my crowded inbox and I usually try and figure out what makes them tick.<\/p>\n

Obviously, using images and other visual content<\/a> gets my attention better than pure text emails. But what about infographics within the email content? How do people and businesses use data and story visualizations in their emails to increase clicks and engagement?<\/p>\n

Today, I\u2019m going to show you a few examples from my own inbox and teach you how you can create them yourselves with our infographic templates<\/a>. Then you can incorporate them into well-designed emails you’ve created using a custom template builder<\/a>.<\/p>\n

Your email campaign game’s going to be through the roof after reading this post.<\/p>\n

Use mini infographics to increase email engagement<\/strong><\/h2>\n

The first example comes from Nest<\/a>. We have a Nest thermostat at home (I love looking at it on my wall–it is a thing of beauty).<\/p>\n

Nest sends me a monthly energy report email. The email includes a bar chart of how much energy I\u2019ve used the previous month. The use of a bar chart to visualize my monthly energy usage is not novel in itself, but a chart of any kind is still surprisingly rare in emails.<\/p>\n

The more interesting element in Nest’s emails comes in the form of bite sized infographics (or minfographics, as I like to call them) in the email’s “Interesting Fact” section. Last month’s Interesting Fact was a minfographic on the most common temperate settings in Canada (where I live).<\/p>\n

\"email<\/p>\n

A few months ago, Nest included  a map with how the rest of the country was doing in terms of being energy efficient (as measured by Nest Leafs):<\/p>\n

\"email<\/a><\/p>\n


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