{"id":956,"date":"2015-02-25T18:35:21","date_gmt":"2015-02-25T23:35:21","guid":{"rendered":"https:\/\/venngage.com\/?p=956"},"modified":"2026-03-30T04:19:26","modified_gmt":"2026-03-30T08:19:26","slug":"3-powerful-questions-to-discover-your-infographic-story","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/3-powerful-questions-to-discover-your-infographic-story\/","title":{"rendered":"3 Questions to Help You Pick Infographic Topics"},"content":{"rendered":"<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/infographic-topics.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13735\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/infographic-topics.png\" alt=\"infographic topics\" width=\"730\" height=\"400\"><\/a><\/p>\n<p>Last week, we wrote about the <a title=\"The #1 Mistake Everyone Makes when Creating Infographics\" href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\" target=\"_blank\" rel=\"noopener\">#1 mistake everyone&nbsp;makes when creating an infographic<\/a>. We went against the common advice of starting with your data to pick infographic topics. In fact, we said you should do the opposite and forget about your data.<\/p>\n<p>Today, we\u2019re going to dive deeper and present 3 powerful question that can help you pick your infographic&#8217;s topic.<\/p>\n<h2>1. Why should I care about your infographic?<\/h2>\n<p>I have an infinite amount of information available to me at&nbsp;a touch of my finger via the internet. Heck, I can barely keep up with my Facebook and Twitter feed and these are from people I care about and respect.<\/p>\n<p>So let me ask you this again: why should I care about your infographic?<\/p>\n<p>The honest truth is, most of the time, I don&#8217;t give a damn.<\/p>\n<div style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" title=\"infographic topics\" src=\"https:\/\/38.media.tumblr.com\/b4e46eff3aad1fe5adb4a8eb62a3d7f1\/tumblr_mtxghxOdY51stmjkwo1_500.gif\" alt=\"infographic topics\" width=\"500\" height=\"200\"><p class=\"wp-caption-text\">Frankly, my dear, I don&#8217;t give a damn.<\/p><\/div>\n<p>How do you make people give a damn? Your infographic topic needs to help your audience solve a pain or problem. It needs to deliver value to your audience.<\/p>\n<p>Remember, connecting with your audience isn\u2019t about displaying your product\/service or your data. It\u2019s about their needs. Put yourself in their shoes and figure out their needs, their problems, and their areas of interest.<\/p>\n<p>If you are having trouble finding problems to solve, you\u2019re focusing too narrowly. You should go beyond the immediate boundaries of your product\/service and look at problems from a wider lens.<\/p>\n<p>For example, while <a href=\"https:\/\/venngage.com\" target=\"_blank\" rel=\"noopener\">Venngage<\/a> is an infographic tool, our&nbsp;content strategy isn&#8217;t focused on solving infographic problems only. Infographics is a small subset of the &#8220;content marketing&#8221; field, which in turn is a subset of the larger category of &#8220;web marketing&#8221;.<\/p>\n<p>We try to expand our stories to cover a wide range of problems&nbsp;related to content creation and web&nbsp;marketing.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/charts\/bubble-chart--0681ab51-5b07-438d-aced-805628d93da1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-960\" title=\"infographic topics\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/e76361c8-66e2-44e7-ac2a-d63447c223fb-1.png\" alt=\"infographic topics\" width=\"650\" height=\"542\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/e76361c8-66e2-44e7-ac2a-d63447c223fb-1.png 600w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/e76361c8-66e2-44e7-ac2a-d63447c223fb-1-300x250.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/charts\/bubble-chart--0681ab51-5b07-438d-aced-805628d93da1\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\">CREATE A BUBBLE CHART<\/button><\/a><\/center><\/p>\n<p>Another example is <a href=\"https:\/\/kissmetrics.com\" target=\"_blank\" rel=\"noopener\">KissMetrics<\/a>. While their product is a web analytics tool, the infographics and content they create go beyond what you would traditionally call, \u201cweb analytics\u201d. They know that their target audience, web&nbsp;marketers, have a wide range of problems beyond analytics and conversions.<\/p>\n<p>If you take a look at their <a href=\"https:\/\/blog.kissmetrics.com\" target=\"_blank\" rel=\"noopener\">infographics<\/a>&nbsp;(check out a sample of their infographics below), you\u2019ll see insightful content on social media, SEO\/SEM, design, <a href=\"https:\/\/www.getdrip.com\/blog\/tips-and-tactics\/email-marketing-tips\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, blogging, Youtube marketing, PR and much more.<\/p>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/infographics\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-961 size-full\" title=\"infographic topics\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/5584cdb0-bf7a-4f9f-86ca-ac751e506dae-1.png\" alt=\"infographic topics\" width=\"600\" height=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/5584cdb0-bf7a-4f9f-86ca-ac751e506dae-1.png 600w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/5584cdb0-bf7a-4f9f-86ca-ac751e506dae-1-300x250.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>For good measure, I\u2019m going to go over some examples of stories people will not likely care about. I\u2019m doing this not to mock anyone (we\u2019ve made the same mistakes, trust me) but because we see it so much we feel that some negative examples will complement the positive ones we have above.<\/p>\n<p>\u201cHard\u201d sell <a href=\"https:\/\/venngage.com\/templates\/infographics\/product\">product infographics<\/a>, where the product is the center of infographic usually do not work well as an interesting story.<\/p>\n<p>I\u2019m not talking about a product or services brochure. All businesses should have marketing assets about their products and services.<\/p>\n<p>I\u2019m talking about doing an infographic that is all about your product and its features with little thought on the question above (Why should I care?) and expecting people to engage with it.<\/p>\n<p>The &#8220;new release&#8221; or \u201cmilestone&#8221; infographics also fall into the \u201cnot-so-interesting\u201d category (most of the time). The thinking usually goes, \u201cwe have a new 8.2 release with some new features &#8211; let\u2019s do a press release, create an infographic and pay some PR firm money to push it out!\u201d<\/p>\n<p>Then, crickets\u2026.<\/p>\n<p>No one cares about your 8.2 release because that isn\u2019t a&nbsp;story that delivers value.<\/p>\n<p>How about milestones? People love milestone infographics.<\/p>\n<p>In general, most internal milestones are not good stories by itself, because they are usually self indulgent and self congratulatory and delivers little value to the reader.<\/p>\n<p>You got 5000 clients? Good for you. Why should I care? (This is not to say you shouldn\u2019t do milestone infographics, but you need to ask the important questions to better position it. And yes, you can create them for your investors and stakeholders, but don\u2019t expect others to give a damn.)<\/p>\n<p>I just saw one by <a href=\"https:\/\/slack.com\" target=\"_blank\" rel=\"noopener\">Slack<\/a> last week on their breakout year. Slack has had incredible growth. It was a celebratory infographic.<\/p>\n<p>A bit vain, yes. But did I care about it?<\/p>\n<p>I have to admit, I did.<\/p>\n<p>The only reason this worked, (and this is an exception) is because Slack\u2019s growth is so remarkable that it challenges us to rethink what a normal billion dollar startup growth trajectory is.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-965 size-full\" style=\"border: 2px solid #ddd;\" title=\"infographic topics\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-24-21.59.48.png\" alt=\"infographic topics\" width=\"659\" height=\"553\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-24-21.59.48.png 659w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-24-21.59.48-300x252.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-24-21.59.48-624x524.png 624w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<p>Honestly, 99% of milestones are not news worthy like Slack\u2019s. Regardless, a lot of opportunity was lost in a topic that focused on the growth instead of the value it could deliver to potential clients.<\/p>\n<p>I was sent a note by a very accomplished CEO on that exact infographic saying that while he was impressed by the growth and the PR buzz, he admitted that he did not get what was compelling about the platform.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-968 size-full\" style=\"border: 2px solid #ddd;\" title=\"infographic topics\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/7fcf40b9-fe57-4768-93e5-b47113e6a1bc-2.png\" alt=\"infographic topics\" width=\"700\" height=\"139\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/7fcf40b9-fe57-4768-93e5-b47113e6a1bc-2.png 700w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/7fcf40b9-fe57-4768-93e5-b47113e6a1bc-2-300x60.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/7fcf40b9-fe57-4768-93e5-b47113e6a1bc-2-624x124.png 624w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Be honest with yourself. Pick your target&nbsp;audience. And ask why they&nbsp;should care.<\/p>\n<h2>2. Will your&nbsp;infographic topic be relevant in 1 year? 10 years?<\/h2>\n<p>This is the test of longevity and relevance. Ask yourself, will your infographic be relevant in a few years? Or are you creating something that is a flash in the pan that has just enough novelty to be link bait for a few days?<\/p>\n<p>In the content marketing world, this is called \u201cevergreen\u201d content. The value of the content lives on for a long time. If you answer the first question well, your story will likely be of great value to people for a long time.<\/p>\n<p>For example, anything on <a href=\"http:\/\/sethgodin.typepad.com\/\" target=\"_blank\" rel=\"noopener\">Seth Godin\u2019s blog<\/a> is like that. You can read something from 2006, and it\u2019s relevant today (the context may have changed but the insights live forever).<\/p>\n<p>Another great example is <a href=\"https:\/\/unbounce.com\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>, a marketing tool for optimizing <a href=\"https:\/\/venngage.com\/blog\/landing-page-examples\/\">landing pages<\/a>. Unbounce\u2019s CEO, Rick Perreault, recently revealed the effectiveness of his content&#8211;\u201csomething we wrote in January 2010 still drives customers today\u2026\u201d<\/p>\n<p>The upside of stories&nbsp;that lasts? It\u2019s an investment that keeps paying dividends.<\/p>\n<p>What doesn\u2019t last a long time? Link bait stories tied to a specific event.<\/p>\n<p>One of our first failed infographic attempts was a \u201cSteve Jobs Death Anniversary\u201d infographic.<\/p>\n<p>Yes, we tried to&nbsp;capitalize on&nbsp;a great man\u2019s death. We released it on the anniversary of his death and hoped to milk his fame and people\u2019s love for him into clicks and signs ups.<\/p>\n<p>It didn\u2019t work. It didn\u2019t last. (We are sorry, Steve, we were bad people.)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-971 size-full\" title=\"infographic topics\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-25-18.37.14.png\" alt=\"infographic topics\" width=\"507\" height=\"349\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-25-18.37.14.png 507w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-25-18.37.14-300x207.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/p>\n<p>Just to be clear, I\u2019m not saying creating content around news events is a bad thing. But if you have limited resources, focus on \u201cevergreen\u201d stories.<\/p>\n<p>Ask yourself: will the infographic you create be relevant in 1 year? Or even better, 10 years?<\/p>\n<p>Invest in an infographic that will pay dividends long after its release date.<\/p>\n<h2>3. Are you challenging your audience?<\/h2>\n<p>Does your infographic make your audience rethink conventional wisdom? Does it challenge your audience\u2019s&nbsp;<a href=\"https:\/\/www.groovehq.com\/blog\/popular-blog-posts\" target=\"_blank\" rel=\"noopener\">beliefs, behaviors and belongings<\/a>?<\/p>\n<p>Or are you just churning out content that is preaching to the choir?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-972 size-full\" title=\"infographic topics\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/58621fa4-899b-4c7a-9a06-64603040b5c5.png\" alt=\"infographic topics\" width=\"600\" height=\"400\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/58621fa4-899b-4c7a-9a06-64603040b5c5.png 600w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/58621fa4-899b-4c7a-9a06-64603040b5c5-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>I\u2019m a big fan of content that boldly challenges the status quo and backs it up smartly. Like our article on the <a title=\"The #1 Mistake Everyone Makes when Creating Infographics\" href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\" target=\"_blank\" rel=\"noopener\">#1 Mistake Everyone Makes When Creating Infographics<\/a>. We told people to forget about the very thing they cherish the most, their data.<\/p>\n<p><a title=\"Gary Vee\" href=\"https:\/\/twitter.com\/garyvee\" target=\"_blank\" rel=\"noopener\">Gary Vee<\/a>, a social media celebrity,&nbsp;is the master of this. Most of his <a href=\"https:\/\/medium.com\/@garyvee\" target=\"_blank\" rel=\"noopener\">best articles<\/a> are the ones where he challenge\u2019s our beliefs and behavior. Whenever I need a kick in the butt, I read Gary Vee.<\/p>\n<p>For example, he recently&nbsp;questioned the need to <a href=\"https:\/\/influencermarketinghub.com\/social-media-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">hire a social agency<\/a>, the exact type of business he runs. That would be the equivalent of us writing an article, \u201cYou don\u2019t need infographics\u201d.<\/p>\n<p><a href=\"https:\/\/medium.com\/@garyvee\/lets-talk-about-whether-anybody-actually-needs-a-social-agency-d915771628b5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-974\" style=\"border: 2px solid #ddd;\" title=\"infographic topics\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-22-17.34.07.png\" alt=\"infographic topics\" width=\"650\" height=\"170\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-22-17.34.07.png 734w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-22-17.34.07-300x78.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2015\/02\/Screenshot-2015-02-22-17.34.07-624x163.png 624w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>This is the opposite of self help literature, which makes you feel nice about yourself, and is full of \u201c<a href=\"https:\/\/en.wiktionary.org\/wiki\/mutual_admiration_society\" target=\"_blank\" rel=\"noopener\">mutual admiration society<\/a>\u201d talk. If your content doesn&#8217;t take your viewers&nbsp;out of their&nbsp;comfort zone, it\u2019s likely not effective, or a scam.<\/p>\n<p>Thanks, OprahHow do you come up with stories that challenge people? A simple way is to ask the question from a different point of view. Gary Vee does this all the time.<\/p>\n<p>Example: everyone knows Superbowl ads are really expensive. In fact, it\u2019s the most expensive TV time you can buy. But it is only expensive when framed from the perspective of \u201ccost\u201d.<\/p>\n<p>When you look at it from&nbsp;the perspective of the \u201creturn\u201d (i.e. the benefits&nbsp;from having 100M people see your brand), it is cheap. Framed that way, <a href=\"https:\/\/medium.com\/@garyvee\/super-bowl-ads-arent-expensive-enough-4b856e4d53a7\" target=\"_blank\" rel=\"noopener\">Superbowl Ads Aren\u2019t Expensive Enough<\/a> is a much better read and&nbsp;delivers good insights to how TV marketing works.<\/p>\n<p>Another thing you can do is to be authentic and honest with yourself&nbsp;and the industry you&nbsp;work in.<\/p>\n<p>Our industries are full of bad practices and things that are taken for granted that can be improved or challenged. Part of this means you have may have to call out people\u2019s bad behaviors.<\/p>\n<p>In this <a href=\"https:\/\/medium.com\/@garyvee\/so-you-wanna-be-an-entrepreneur-33f62b8bac8\" target=\"_blank\" rel=\"noopener\">article<\/a>, he calls out \u201cwantreprenuers\u201d. He uses strong language, that\u2019s his personal style, but he speaks truth.<\/p>\n<p>Push the envelop. Challenge your audience. Question the status quo. Make people think. And they will love you for it.<\/p>\n<p><center><a href=\"https:\/\/venngage.com\/ai-tools\/infographic-generator\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\">CREATE AN INFOGRAPHIC<\/button><\/a><\/center><\/p>\n<p><strong>Need more help coming up with <a href=\"https:\/\/venngage.com\/blog\/good-infographic\/\">good infographic<\/a> topics? Read our in-depth guide:<\/strong><\/p>\n<h3><a href=\"https:\/\/venngage.com\/blog\/infographic-ideas\/\" target=\"_blank\" rel=\"noopener\">8&nbsp;Strategies&nbsp;For Picking Memorable Infographic Ideas<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Last week, we wrote about the #1 mistake everyone&nbsp;makes when creating an infographic. We went against the common advice of starting with your data to pick infographic topics. In fact, we said you should do the opposite and forget about your data. Today, we\u2019re going to dive deeper and present 3 powerful question that can [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[95,607],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"The best infographics start with the right question, not the right template. These 3 powerful prompts help you find the story hiding in your data before you touch a design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/3-powerful-questions-to-discover-your-infographic-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Powerful Questions to Find Your Perfect Infographic Topic (With Examples)\" \/>\n<meta property=\"og:description\" content=\"The best infographics start with the right question, not the right template. 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