{"id":9303,"date":"2017-03-02T13:29:22","date_gmt":"2017-03-02T18:29:22","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=9303"},"modified":"2025-11-07T08:07:06","modified_gmt":"2025-11-07T13:07:06","slug":"facebook-images","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/facebook-images\/","title":{"rendered":"How to Design Facebook Images That Get More Clicks"},"content":{"rendered":"

\"How<\/a><\/p>\n

The following is an excerpt from our eBook\u00a0How To Design Facebook Images That Get More Clicks<\/em>.<\/h3>\n

Are Facebook ads something you have wanted to try for a while, but you haven\u2019t been sure where to start?<\/span><\/p>\n

It can be a bit daunting. <\/span><\/p>\n

Especially if you have to design your Facebook images yourself.<\/span><\/p>\n

A good place to start is to identify the goal of your Facebook ads<\/a>.<\/span><\/p>\n

The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. And then to get them to click through to your site.<\/span><\/p>\n

You want the ad to stand out against the background noise of news, politics and status updates. <\/span><\/p>\n

The ad copy could be impeccable but the visual has to be even better, since <\/span>that\u2019s what will<\/span> be seen first. Now that almost every news site, company page or blogger uses compelling visuals<\/a>, standing out has become more difficult. <\/span><\/p>\n

In fact, Consumer Acquisition found that images are responsible for 75% to 90% of ad conversions<\/a>.\u00a0<\/span><\/p>\n

That’s why our team worked hard to come up with these actionable tips for creating the most effective Facebook images for 2017!<\/span><\/p>\n

By now there are thousands, or maybe millions, of guides on how to create the perfect visual for a Facebook Ad. <\/span><\/p>\n

The problem?<\/p>\n

Those tips and tricks is are either extremely broad or would only work for a specific product or niche.\u00a0<\/span>And worst of all, they are not immediately actionable, or they require a professional design team, which not everyone can afford.<\/span><\/p>\n

Instead of being one of those incredibly broad guides that tells you what you already know, we decided to test very specific things. <\/span><\/p>\n

So we tested 35 different Facebook ads over a few weeks to find out what visual elements drove the most clicks. <\/span><\/p>\n

Here is what we found.<\/span><\/p>\n

(By the way, if you want to create your own ebook like this one, check out our ebook templates<\/a>).<\/p>\n

What Facebook Images\u00a0We Tested <\/strong><\/h2>\n

We were interested in finding out what the best visual components were for a Facebook ad.<\/span><\/p>\n

Because as the newsfeed algorithm keeps changing<\/a>, ads may soon be the only way your content is seen.<\/p>\n

The budget, audience, and time were kept exactly the same to limit the variables and hopefully make our test even more accurate.<\/span><\/p>\n

So we decided to run Facebook ads for our “Ultimate Guide To Designing Epic Social Media Images” (not live now).<\/p>\n

The ad copy was also kept consistent throughout, with the ads looking exactly the same as the example below:<\/span><\/p>\n

\"How<\/a><\/p>\n

From there, we decided to try 26 different design combinations to help narrow down the Facebook images for the next round of testing.<\/p>\n

Some of the design elements we tested were quite different, like whether or not light or dark colors lead to more clicks. <\/span><\/p>\n

But others were a little more subtle, like whether or not a combination of serif and sans serif fonts help bring in more clicks. <\/span><\/p>\n

Here are a few of the ads that we tested:<\/span><\/p>\n

\"How<\/a><\/p>\n

As you can see, we tested different font families, sizes and positions. <\/span><\/p>\n

Here is a breakdown of the different design combinations we tested:<\/span><\/p>\n