{"id":89772,"date":"2024-06-07T11:00:45","date_gmt":"2024-06-07T15:00:45","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=89772"},"modified":"2025-03-24T07:23:07","modified_gmt":"2025-03-24T11:23:07","slug":"what-is-a-pitch-deck","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/what-is-a-pitch-deck\/","title":{"rendered":"What is a Pitch Deck? Meaning, Characteristics and Templates"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates.png\" alt=\"what is a pitch deck? meaning, characteristics, and templates\" class=\"wp-image-89774\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you&#8217;re an entrepreneur or startup founder, you&#8217;ll know that a good idea alone isn&#8217;t enough. You also need to secure funding from investors. <\/p>\n\n\n\n<p>And a great way to convince investors is to use a pitch deck.<\/p>\n\n\n\n<p>Pitch decks help you communicate ideas in a way that can get investors excited about your business. But you need to know a few tricks. <\/p>\n\n\n\n<p>In this blog, I&#8217;ll dive deep into everything pitch decks \u2014 from what is a pitch deck to how to make one. I&#8217;ll also share real-life examples of pitch decks that have helped startups secure funding over the years.  <\/p>\n\n\n\n<p><strong>By the way, you can create effective pitch decks in minutes using our <a href=\"https:\/\/venngage.com\/features\/presentation-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Presentation Maker<\/a> or by editing <a href=\"https:\/\/venngage.com\/templates\/presentations\/pitch-decks\" target=\"_blank\" rel=\"noreferrer noopener\">pitch deck templates.<\/a> <\/strong><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/presentation-maker\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Click to jump ahead: <\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"#what-is\">What is a pitch deck?<\/a><\/li>\n\n\n\n<li><a href=\"#elements\">Elements of a pitch deck<\/a><\/li>\n\n\n\n<li><a href=\"#good\">What makes a good pitch deck?<\/a><\/li>\n\n\n\n<li><a href=\"#create\">How to create a pitch deck <\/a><\/li>\n\n\n\n<li><a href=\"#dos\">The dos and don&#8217;ts of pitch decks<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">FAQs<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/wp-admin\/post.php?post=89772&amp;action=edit#examples\">Pitch deck examples<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">What is a pitch deck?<\/h2>\n\n\n\n<p>A pitch deck is a concise presentation that helps investors and\/or clients better understand a business plan, product\/service, and\/or growth strategy.  <\/p>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/business-pitch-deck-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business pitch decks<\/a> enable entrepreneurs to secure funding, but they can also be used to build partnerships and drive growth. <\/p>\n\n\n\n<p>Here&#8217;s a great example of a pitch deck that shows the business case of YouTube.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/youtube-pitch-deck-e14c7e49-14cf-4a03-8e5c-301b1f645a06\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/e14c7e49-14cf-4a03-8e5c-301b1f645a06.png\" alt=\"YouTube Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/youtube-pitch-deck-e14c7e49-14cf-4a03-8e5c-301b1f645a06\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Related: <\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/best-pitch-decks\/\" target=\"_blank\" rel=\"noreferrer noopener\">30+ Best Pitch Deck Examples, Tips &amp; Templates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/creating-a-pitch-deck\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creating a Pitch Deck? 5<\/a><a href=\"https:\/\/venngage.com\/blog\/creating-a-pitch-deck\/\"> Ways to Design a Winner<\/a><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Pitch deck presentation vs investor deck <\/h3>\n\n\n\n<p>An investor deck is a more comprehensive version of the pitch deck (concise summary of a business plan) and includes information on financial details, market analysis, competitive landscape, and strategy. <\/p>\n\n\n\n<p>Here&#8217;s a brief comparison of pitch decks vs investor decks. <\/p>\n\n\n\n<ul>\n<li><strong>Purpose:<\/strong> Pitch decks provide a high-level overview while investor decks are more thorough and detailed.<\/li>\n\n\n\n<li><strong>Depth:<\/strong> Pitch decks are brief (10-20 slides) whereas investor decks go in-depth and focus on information like financial projections (20-30 slides). <\/li>\n\n\n\n<li><strong>Audience:<\/strong> Pitch decks are meant for investors, customers, and the media, but investor decks are for investors who require a deeper understanding. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"elements\">What does a pitch deck typically include? <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Title slide <\/h3>\n\n\n\n<p>As the name suggests, the title slide in a pitch deck names the presentation and also usually includes the business name and a logo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/slack-pitch-deck-7f350467-a901-415b-9598-61ffd3e5324b\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/7f350467-a901-415b-9598-61ffd3e5324b.png\" alt=\"Slack Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/slack-pitch-deck-7f350467-a901-415b-9598-61ffd3e5324b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Problem and solution<\/h3>\n\n\n\n<p>The problem and solution slide in a pitch deck identifies a problem in the market and (sometimes) lays out how the business will solve it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/airbnb-pitch-deck-dc62597d-841b-4199-9680-3a2bf970268a\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/dc62597d-841b-4199-9680-3a2bf970268a.png\" alt=\"Airbnb Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/airbnb-pitch-deck-dc62597d-841b-4199-9680-3a2bf970268a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Market opportunity and size<\/h3>\n\n\n\n<p>This slide is all about the market \u2014 data about its size, growth potential and trends.<\/p>\n\n\n\n<p>This is your opportunity to grab an investor&#8217;s attention and convince them how your business will succeed in a thriving market.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/modern-sequoia-capital-pitch-deck-bb1d7344-6b76-4ec5-9da8-f208b7c02f76\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/bb1d7344-6b76-4ec5-9da8-f208b7c02f76.png\" alt=\"Modern Sequoia Capital Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/modern-sequoia-capital-pitch-deck-bb1d7344-6b76-4ec5-9da8-f208b7c02f76\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Product\/service description<\/h3>\n\n\n\n<p>The product\/service description is your opportunity to present the USP, features, and benefits your business will provide. <\/p>\n\n\n\n<p>This is your chance to show investors how your product or service solves a problem. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/simple-corporate-pitch-deck-dbf0cd30-0cf8-4631-94fc-43c3502b86bb\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/dbf0cd30-0cf8-4631-94fc-43c3502b86bb.png\" alt=\"Simple Corporate Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/simple-corporate-pitch-deck-dbf0cd30-0cf8-4631-94fc-43c3502b86bb\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Competitive landscape <\/h3>\n\n\n\n<p>The competitive landscape slide is an opportunity focus on the existing competitors. <\/p>\n\n\n\n<p>A great way to do this is use comparison charts to highlight strengths and weaknesses, differentiation points, market positioning, and barriers to entry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/blue-marketing-pitch-deck-f5bfd7a8-3c9b-4dbf-a385-af46fce8fc38\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/f5bfd7a8-3c9b-4dbf-a385-af46fce8fc38.png\" alt=\"Blue Marketing Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/blue-marketing-pitch-deck-f5bfd7a8-3c9b-4dbf-a385-af46fce8fc38\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Go-to-market strategy<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.cognism.com\/blog\/what-is-a-go-to-market-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">go-to-market strategy<\/a> slide in your pitch deck is all about action. <\/p>\n\n\n\n<p>Here, you&#8217;ll want to transition from explaining the problem and opportunity to outlining the concrete steps you&#8217;ll take to reach your target audience and turn them into loyal customers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/sponsorship-pitch-deck-220cc805-6319-42cd-ac21-05819389fb89\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/220cc805-6319-42cd-ac21-05819389fb89.png\" alt=\"Sponsorship Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/sponsorship-pitch-deck-220cc805-6319-42cd-ac21-05819389fb89\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Team introduction<\/h3>\n\n\n\n<p>The team introduction slide is your opportunity to put a human face behind your idea. <\/p>\n\n\n\n<p>Use this slide to showcase the  individuals driving your startup or idea forward to convince investors you have the right people in place to turn a vision into reality.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/change-management-plan-software-implementation-d3944328-72de-452f-b402-0f499ceb3077\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/d3944328-72de-452f-b402-0f499ceb3077.png\" alt=\"Change Management Plan Software Implementation\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/change-management-plan-software-implementation-d3944328-72de-452f-b402-0f499ceb3077\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Financials <\/h3>\n\n\n\n<p>This slide is yet another transition point from your strategy to the numbers. <\/p>\n\n\n\n<p>In this part of your pitch deck, you&#8217;ll want to convince investors that your business model is financially sound and has the potential to generate significant returns.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/-financial-slide-pitch-deck-ce81afb4-8330-4a2c-81f5-37c7e394a9e0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/ce81afb4-8330-4a2c-81f5-37c7e394a9e0.png\" alt=\"Financial Slide Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/-financial-slide-pitch-deck-ce81afb4-8330-4a2c-81f5-37c7e394a9e0\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Call to action<\/h3>\n\n\n\n<p>The call to action (CTA) slide is the culmination of your pitch deck. <\/p>\n\n\n\n<p>This is where you transition from informing and inspiring investors to prompting them to take concrete action (usually to fund your idea or business). <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/client-marketing-pitch-deck-3d62aa7e-c779-4a46-8fa8-945281efdd4e\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/3d62aa7e-c779-4a46-8fa8-945281efdd4e.png\" alt=\"Client Marketing Pitch Deck\n\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/client-marketing-pitch-deck-3d62aa7e-c779-4a46-8fa8-945281efdd4e\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Traction and achievements<\/h3>\n\n\n\n<p>This slide is all about showcasing your achievements either as an individual or a business. <\/p>\n\n\n\n<p>Here, you&#8217;ll want to provide concrete evidence that your business model is gaining traction and has the potential for future success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/zuora-sales-deck-6f7a519f-abc1-45f5-9f59-d2aeb5250b95\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/6f7a519f-abc1-45f5-9f59-d2aeb5250b95.png\" alt=\"Zuora Sales Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/zuora-sales-deck-6f7a519f-abc1-45f5-9f59-d2aeb5250b95\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Exit strategy<\/h3>\n\n\n\n<p>The exit strategy slide outlines how investors will ultimately realize a return on their investment. <\/p>\n\n\n\n<p>This is important because you want to demonstrate a clear exit strategy (besides growth) which highlights your understanding of the investment landscape.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/wework-pitch-deck-9601000b-785f-4824-8e79-2e75d4b5d70d\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/9601000b-785f-4824-8e79-2e75d4b5d70d.png\" alt=\"WeWork Pitch Deck\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/wework-pitch-deck-9601000b-785f-4824-8e79-2e75d4b5d70d\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good\">What makes a good pitch deck? <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Storytelling<\/h3>\n\n\n\n<p>Your pitch deck should reveal a real business problem and your plan to solve it in a format that&#8217;s fun and easy to consume. <\/p>\n\n\n\n<p>Use strong verbs and avoid technical jargon. Also, remember to focus on the human element to connect at an emotional level with investors rather than only focusing on facts and figures. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clarity and concision<\/h3>\n\n\n\n<p>Remember, investors are busy people so respect their time. <\/p>\n\n\n\n<p>Focus on the most important information and avoid cramming too much text onto each slide. Ideally, use bullet points to highlight key takeaways whenever possible. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual appeal<\/h3>\n\n\n\n<p>First impressions matter, so invest in  design that is clean, modern, and visually appealing. <\/p>\n\n\n\n<p>Good pitch decks have a consistent color scheme, font style, and high-quality images, charts, and graphs to enhance the message. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data-driven <\/h3>\n\n\n\n<p>Facts and figures add credibility to your claims, so use data from reputable sources to showcase the market size, growth potential, and validation for your product or service. <\/p>\n\n\n\n<p>Don&#8217;t overwhelm your audience with complex data sets though. Just focus on  the most relevant metrics that support your narrative. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compelling call to action<\/h3>\n\n\n\n<p>End your pitch deck on a strong note by telling your audience exactly what you want them to do next, whether it&#8217;s a request for funding, scheduling a follow-up meeting, or signing up for your service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\">How to create a pitch deck? <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Sign up for Venngage <\/h3>\n\n\n\n<p><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a>&nbsp;for a free Venngage account using your email, Gmail, or Facebook account.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/registration-1-1024x577.png\" alt=\"venngage sign up\" class=\"wp-image-90412\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/registration-1-1024x577.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/registration-1-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/registration-1-768x433.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/registration-1-1536x865.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/registration-1-2048x1153.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/registration-1-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 2: Choose a pitch deck template<\/h3>\n\n\n\n<p>Go to our&nbsp;<a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">templates page<\/a> and look for <a href=\"https:\/\/venngage.com\/templates\/presentations\/pitch-decks\" target=\"_blank\" rel=\"noreferrer noopener\">pitch deck templates<\/a> under the presentations category. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"602\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-templates-1024x602.png\" alt=\"pitch deck templates\" class=\"wp-image-90562\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-templates-1024x602.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-templates-300x176.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-templates-768x452.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-templates-730x429.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-templates.png 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3: Customize and proofread your pitch deck<\/h3>\n\n\n\n<p>Once you find a pitch deck template from our library, click on the &#8220;Create&#8221; button to open our editor (you&#8217;ll be asked to sign in or sign up if you haven&#8217;t already).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-template-create-1024x600.png\" alt=\"pitch deck template venngage\" class=\"wp-image-90565\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-template-create-1024x600.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-template-create-300x176.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-template-create-768x450.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-template-create-730x428.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/pitch-deck-template-create.png 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Here are some cool things you can do within the Venngage editor.<\/p>\n\n\n\n<ol>\n<li>Change the text,&nbsp;icons, layout, or graphics using a drag-and-drop interface. <\/li>\n\n\n\n<li>Add your&nbsp;<a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand colors<\/a>&nbsp;to a pitch deck in a single click using&nbsp;<a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a>&nbsp;(only for&nbsp;<a href=\"https:\/\/venngage.com\/blog\/business\" target=\"_blank\" rel=\"noreferrer noopener\">Business<\/a>&nbsp;users).<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Download or share <\/h3>\n\n\n\n<p>Once you\u2019re happy with your pitch deck, download it as a PPT or PDF (Business users only) or share a link to it for free.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dos\">The dos and don&#8217;ts of pitch decks <\/h2>\n\n\n\n<p>When making a pitch deck, there&#8217;s several dos and don&#8217;ts to keep in mind to create and give an effective presentation. <\/p>\n\n\n\n<p><strong>Dos of pitch deck design: <\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Keep it concise:<\/strong> Focus on key points and keep content to a minimum. <\/li>\n\n\n\n<li><strong>Use high-quality visuals: <\/strong>Use professional images, graphics, and fonts to make your pitch deck visually appealing.<\/li>\n\n\n\n<li><strong>Tell a story:<\/strong> Structure your pitch deck to guide viewers through the problem, solution, and impact.<\/li>\n<\/ul>\n\n\n\n<p><strong>Don&#8217;ts of pitch deck design:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Don\u2019t overload with text:<\/strong> Avoid cluttering slides with too much text. Instead, use bullet points and brief statements.<\/li>\n\n\n\n<li><strong>Don\u2019t use technical jargon:<\/strong> Use simple language wherever possible. <\/li>\n\n\n\n<li><strong>Don\u2019t ignore design consistency:<\/strong> Ensure fonts, colors, and styles are consistent throughout the pitch deck.<\/li>\n<\/ul>\n\n\n\n<p>Great pitch deck design is only half the effort of an effective pitch deck \u2014 you also need to present it well. <\/p>\n\n\n\n<p><strong>Dos of pitch deck presentations:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Practice beforehand:<\/strong> Rehearse your presentation to ensure smooth delivery.<\/li>\n\n\n\n<li><strong>Engage you audience:<\/strong> Maintain eye contact, use expressive body language, and encourage interaction.<\/li>\n\n\n\n<li><strong>Highlight key points:<\/strong> Emphasize critical information and insights to reinforce your pitch.<\/li>\n<\/ul>\n\n\n\n<p><strong>Don&#8217;ts of pitch deck presentations:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Don\u2019t read from the slides:<\/strong> Avoid reading directly from your slides. Instead, speak naturally.<\/li>\n\n\n\n<li><strong>Don\u2019t overwhelm with information:<\/strong> Keep information digestible and avoid overloading your audience with details.<\/li>\n\n\n\n<li><strong>Don\u2019t use filler words:<\/strong> Minimize the use of &#8220;um&#8221; and &#8220;like&#8221; to maintain a professional tone.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"faq\">Pitch deck FAQs<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><strong>How long should a pitch deck be?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">A pitch deck should generally be 10-12 slides in length and delivered within 15-20 minutes.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>What software should I use to create a pitch deck?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Popular software options to create a pitch deck include PowerPoint, Keynote, and online tools like Canva and Venngage. Choose one you&#8217;re comfortable with.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>What&#8217;s the difference between a pitch deck and a business plan?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">The difference between a pitch deck and a business plan is that the former is a concise presentation for a specific audience while the latter is a detailed document outlining your entire business strategy.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>What are some common pitch deck mistakes to avoid?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Some common pitch deck mistakes to avoid include overloading slides with text, weak visuals, lack of storytelling, unclear target audience, and a weak call to action.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>How much financial information should I include?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">The amount of financial information included in a pitch deck depends on your audience. For investors, you&#8217;ll want to focus heavily on projections while pitch decks for clients should focus on the value proposition.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Should I include a lot of data and charts?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Yes, you should include data and charts in pitch decks but do so data strategically. Also, ensure your charts are clear and easy to understand.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>How can I practice my pitch deck delivery?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">To practice your pitch deck delivery, rehearse in front of a mirror, record yourself, or present to trusted advisors for feedback.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>How can I tailor my pitch deck to different audiences?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">To tailor your pitch deck to different audiences, understand their needs and challenges and highlight how your solution addresses their specific pain points.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>What should I do if I get a question I can&#8217;t answer?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">IF you get asked a question you don&#8217;t know how to answer during your pitch deck presentation, be honest and transparent. Offer to follow up with the answer later.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Where can I find more resources on creating a pitch deck?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">For more resources on creating pitch decks, pitch deck templates, tips, and examples, look for articles by reputable publications and venture capital firms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion: Create effective pitch decks in minutes and win investors over<\/h2>\n\n\n\n<p>If you want to close deals, use pitch deck templates to improve your odds. There&#8217;s no better way to make compelling and comprehensive pitches quickly and efficiently.<\/p>\n\n\n\n<p>Head over to our <a href=\"https:\/\/venngage.com\/templates\/presentations\/pitch-decks\" target=\"_blank\" rel=\"noreferrer noopener\">pitch deck templates<\/a> page today and get started!<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/pitch-decks\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">Pitch deck examples <\/h2>\n\n\n\n<p>In this bonus section, I&#8217;ll sample through through examples of effective real-world pitch decks to serve as inspiration. <\/p>\n\n\n\n<p><strong>AirBnb pitch deck<\/strong><\/p>\n\n\n\n<p>The Airbnb pitch deck was clear and simple. It presented a compelling problem-solution narrative, strong market opportunity, and realistic financial projections<\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/KOKP6U9G6TYILf\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/slideshow\/airbnb-pitch-deck-from-2008\/65585661\" title=\"Airbnb Pitch Deck From 2008\" target=\"_blank\" rel=\"noopener\">Airbnb Pitch Deck From 2008<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/ryangum\" target=\"_blank\" rel=\"noopener\">Ryan Gum<\/a><\/strong><\/center? <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Tinder pitch deck<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">The Tinder pitch deck is a prime example of pitch deck that uses effective storytelling.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/wXDGIxiBTindD4\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/startuphome\/tinder-pitch-deck-87758929\" title=\"Tinder Pitch Deck\" target=\"_blank\" rel=\"noopener\">Tinder Pitch Deck<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/startuphome\" target=\"_blank\" rel=\"noopener\">startuphome<\/a><\/strong> <\/center><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>TransferWise<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">The Wise pitch deck is a great example of using visuals to illustrate market opportunity and traction.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/FpcG36HxrZAtwH?startSlide=1\" width=\"597\" height=\"486\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px;max-width: 100%;\" allowfullscreen><\/iframe><div style=\"margin-bottom:5px\"><strong><a href=\"https:\/\/www.slideshare.net\/slideshow\/transferwise-pitch-deck\/238837523\" title=\"TransferWise pitch deck\" target=\"_blank\" rel=\"noopener\">TransferWise pitch deck<\/a><\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/TechinAsia\" target=\"_blank\" rel=\"noopener\">Tech in Asia<\/a><\/strong><\/center><\/div>\n\n\n\n<p><strong>Snapchat<\/strong><\/p>\n\n\n\n<p>The snapchat pitch deck was effective because it was able to highlight likelihood of rapid user growth and strong market potential.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/gXIJqbQa1LTc1z?startSlide=1\" width=\"670\" height=\"715\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px;max-width: 100%;\" allowfullscreen><\/iframe><div style=\"margin-bottom:5px\"><strong><a href=\"https:\/\/www.slideshare.net\/slideshow\/snapchat-for-business\/47674234\" title=\"Snapchat for Business\" target=\"_blank\" rel=\"noopener\">Snapchat for Business<\/a><\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Chyan\" target=\"_blank\" rel=\"noopener\">Chyan Phang<\/a><\/strong><\/center><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Coinbase <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">The Coinbase pitch deck was able to present straightforward financial projections and the backing of a capable team. <\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/rhsnKHxnNDzBKT?startSlide=1\" width=\"597\" height=\"486\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px;max-width: 100%;\" allowfullscreen><\/iframe><div style=\"margin-bottom:5px\"><strong><a href=\"https:\/\/www.slideshare.net\/zlidesco\/coinbase-pitch-deck-designed-by-zlides\" title=\"Coinbase Pitch Deck designed by Zlides\" target=\"_blank\" rel=\"noopener\">Coinbase Pitch Deck designed by Zlides<\/a><\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/zlidesco\" target=\"_blank\" rel=\"noopener\">Zlides<\/a><\/strong><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re an entrepreneur or startup founder, you&#8217;ll know that a good idea alone isn&#8217;t enough. You also need to secure funding from investors. And a great way to convince investors is to use a pitch deck. Pitch decks help you communicate ideas in a way that can get investors excited about your business. But [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":89774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[198,604],"tags":[259],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"This guide unveils everything you need to know about pitch decks from understanding their purpose to how to craft a winning presentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/what-is-a-pitch-deck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Pitch Deck? Meaning, Characteristics and Templates - Venngage\" \/>\n<meta property=\"og:description\" content=\"This guide unveils everything you need to know about pitch decks from understanding their purpose to how to craft a winning presentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/what-is-a-pitch-deck\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-07T15:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T11:23:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aditya Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/what-is-a-pitch-deck\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/Blog_Header_-_What_is_a_Pitch_Deck_Meaning_Characteristics_and_Templates.png\",\"width\":1024,\"height\":576,\"caption\":\"what is a pitch deck? meaning, characteristics, and templates\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/what-is-a-pitch-deck\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/what-is-a-pitch-deck\/\",\"name\":\"What is a Pitch Deck? 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