{"id":67505,"date":"2023-01-30T14:19:12","date_gmt":"2023-01-30T19:19:12","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=67505"},"modified":"2026-04-02T12:12:40","modified_gmt":"2026-04-02T16:12:40","slug":"how-to-create-a-newsletter","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/how-to-create-a-newsletter\/","title":{"rendered":"How to Create a Newsletter From Scratch [Templates Included]"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/How_to_Create_a_Newsletter_Blog_Header.png\" alt=\"how to create a newsletter\" class=\"wp-image-67525\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/How_to_Create_a_Newsletter_Blog_Header.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/How_to_Create_a_Newsletter_Blog_Header-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/How_to_Create_a_Newsletter_Blog_Header-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/How_to_Create_a_Newsletter_Blog_Header-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Email newsletters are a great way to stay connected with subscribers, customers and employees alike \u2014 especially when it comes to highlighting company updates, sales offers and new products and services. <strong>But if you want to stand out in the inbox, your newsletters need to look <em>and<\/em> sound compelling.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/features\/newsletter-design\" target=\"_blank\" rel=\"noreferrer noopener\">Creating a powerful newsletter<\/a> that drives results is easier than you think. In this guide, I&#8217;ll break down the process into just 10 simple steps, making you a newsletter pro in no time.<\/p>\n\n\n\n<p>We&#8217;ll cover the benefits of newsletters, the key elements for success, and even design tips using handy <a href=\"https:\/\/venngage.com\/templates\/newsletters\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter templates<\/a>. Get ready to confidently connect with your audience through the power of email marketing!<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/newsletter-design\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Click to jump ahead:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"#what\">What is a newsletter?<\/a><\/li>\n\n\n\n<li><a href=\"#the\">What are the benefits of creating a newsletter? <\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to create a newsletter<\/a><\/li>\n\n\n\n<li><a href=\"#FAQ\">Newsletter FAQ&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is a newsletter?<\/h2>\n\n\n\n<p><strong>Newsletters are emails that companies used to share information with a given audience<\/strong>. They are typically sent out on a regular basis, and may be sent externally to subscribers or customers, or&nbsp;<a href=\"https:\/\/venngage.com\/blog\/employee-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">internally to employees<\/a>. <\/p>\n\n\n\n<p>In the first two cases, you need to legally collect email addresses, and a common way to do this is through subscription forms. These can be created using specialized services, making the process much easier. Subscription forms are useful because you can ask for not just email addresses, but other information that will help personalize your email campaigns. For this purpose, it&#8217;s better to use <a href=\"https:\/\/claspo.io\/blog\/why-should-you-choose-multi-step-forms-and-how-to-create-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-step forms<\/a>.<\/p>\n\n\n\n<p>That means there\u2019s no shortage of topics and content you can cover!<\/p>\n\n\n\n<p>Some common uses for newsletters include:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/website-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website marketing<\/a> to highlight new products and services<\/li>\n\n\n\n<li>Advertising promotions, sales and discounts<\/li>\n\n\n\n<li>Showcasing upcoming events<strong>&nbsp;<\/strong>with add to calendar buttons<\/li>\n\n\n\n<li>Sharing company information, updates and news<\/li>\n\n\n\n<li>Distributing educational content (i.e. industry insights, articles and tips)<\/li>\n\n\n\n<li>nurturing relationships with subscribers and customers<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example of an&nbsp;<a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter template<\/a>&nbsp;relaying promotional info:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/cosmetics-brand-valentines-day-email-newsletter-5bac479e-66f3-4db6-9918-c50c8f2dfb19\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Cosmetics-Brand-Valentines-Day-Email-Newsletter-Template-1.png\" alt=\"Cosmetics Brand Valentine's Day Email Newsletter Template\" class=\"wp-image-67506\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Cosmetics-Brand-Valentines-Day-Email-Newsletter-Template-1.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Cosmetics-Brand-Valentines-Day-Email-Newsletter-Template-1-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Cosmetics-Brand-Valentines-Day-Email-Newsletter-Template-1-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Cosmetics-Brand-Valentines-Day-Email-Newsletter-Template-1-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Cosmetics-Brand-Valentines-Day-Email-Newsletter-Template-1-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/cosmetics-brand-valentines-day-email-newsletter-5bac479e-66f3-4db6-9918-c50c8f2dfb19\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>And here\u2019s a newsletter used for providing resources and important information with your mailing list:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/breast-cancer-awareness-newsletter-054eee8d-4961-4a6f-9620-d87884052c4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Breast-Cancer-Awareness-Newsletter.png\" alt=\"Breast Cancer Awareness Newsletter\" class=\"wp-image-67507\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Breast-Cancer-Awareness-Newsletter.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Breast-Cancer-Awareness-Newsletter-127x300.png 127w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Breast-Cancer-Awareness-Newsletter-434x1024.png 434w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Breast-Cancer-Awareness-Newsletter-768x1812.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Breast-Cancer-Awareness-Newsletter-651x1536.png 651w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Breast-Cancer-Awareness-Newsletter-730x1722.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/breast-cancer-awareness-newsletter-054eee8d-4961-4a6f-9620-d87884052c4a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Finally, here\u2019s one that\u2019s great for sharing internal updates with your team:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb.png\"><img decoding=\"async\" loading=\"lazy\" width=\"429\" height=\"1024\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb-429x1024.png\" alt=\"\" class=\"wp-image-100899\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb-429x1024.png 429w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb-126x300.png 126w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb-768x1835.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb-643x1536.png 643w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb-730x1744.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb.png 816w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/corporate-newsletter-template-d3ee10ca-02c2-4429-b07b-8c9fed7bb2cb\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>As you can see,&nbsp;<a href=\"https:\/\/venngage.com\/blog\/business-newsletter-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters sent by businesses<\/a>&nbsp;or organizations are a great way to build loyalty and foster conversation with subscribers and prospects. They provide valuable information, help build brand awareness and engage people right where they spend a lot of time: their inbox.&nbsp;<\/p>\n\n\n\n<p>And this isn\u2019t just perception. According to recent AI in business insights, newsletters remain the most-used email content, with <a href=\"https:\/\/www.hostinger.com\/tutorials\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">7 out of 10 B2B marketers<\/a> and nearly 90% of D2C brands using them in 2024. This underlines why newsletters continue to be a cornerstone of trust-building, partnerships, and direct customer engagement.<\/p>\n\n\n\n<p>From communicating company news and inviting subscribers to purchase, to managing remote teams and keeping everyone in the loop, these digital messages \u2014 when constructed well \u2014 are guaranteed to deliver results.<\/p>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/venngage.com\/blog\/newsletter-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">12+ Best Newsletter Examples to Inspire Your Next Email Campaign Strategy<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing the right newsletter platform<\/h2>\n\n\n\n<p>The most important part of creating a newsletter is choosing the right platform. Do you need a tool with excellent deisgn features? Customization and branding options? Analytics and reporting? <\/p>\n\n\n\n<p>Here are the different types of newsletter platforms you can try:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Aspect<\/strong><\/td><td><strong>MailChimp<\/strong><\/td><td><strong>Venngage<\/strong><\/td><td><strong>Substack<\/strong><\/td><td><strong>Canva<\/strong><\/td><\/tr><tr><td>Best for<\/td><td>Tracking email newsletters performance<\/td><td>Creating customized, branded newsletters<\/td><td>Starting a subscription-based newsletter<\/td><td>Creating visually appealing newsletter designs<\/td><\/tr><tr><td>Ease of use<\/td><td>Simple interface for managing email lists<\/td><td>Simple, no-code design platform with drag-and-drop functionality<\/td><td>Easy-to-use platform for beginners<\/td><td>Simple design solution<\/td><\/tr><tr><td>Customization<\/td><td>Customizable templates for email campaigns<\/td><td>Highly customizable with branding options using My Brand Kit feature<\/td><td>Limited customization options<\/td><td>Extensive customization options for design elements<\/td><\/tr><tr><td>Key features<\/td><td>Analytics, A\/B testing, segmentation<\/td><td>Templates, branding tools, AI Newsletter Generator<\/td><td>Monetization, subscription management<\/td><td>Templates, design tools, animations<\/td><\/tr><tr><td>Free plan <\/td><td>Available with limited features<\/td><td>Available with limited templates<\/td><td>Free with basic functionality<\/td><td>Available with limited templates and design elements<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Once you&#8217;ve shortlisted the right platform, start designing the newsletter!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to create a newsletter<\/h2>\n\n\n\n<p>Creating a successful newsletter involves planning, design and consistent effort. Here&#8217;s a step-by-step approach to get you started:<\/p>\n\n\n\n<ol>\n<li><a href=\"#1\">Define your goals, audience and email marketing strategy<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Select a newsletter design and email marketing software or tool<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Choose a template and email layout accordingly<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Add your content, personalize your design and prioritize accessibility<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Export your newsletter to HTML&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#6\">Decide on a subject line for your email<\/a><\/li>\n\n\n\n<li><a href=\"#7\">Test and QA your newsletter (pre-send checklist)<\/a><\/li>\n\n\n\n<li><a href=\"#8\">Send your newsletter via an ESP<\/a><\/li>\n\n\n\n<li><a href=\"#9\">Track newsletter performance<\/a><\/li>\n\n\n\n<li><a href=\"#10\">Analyze and iterate your email marketing results<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\">1. <strong>Define your goals, audience and email marketing strategy<\/strong><\/h3>\n\n\n\n<p>The first step to creating a newsletter is to <strong>have a clear understanding of the goal of your emails, your audience and your strategy for reaching people<\/strong>. Defining these elements is your key to crafting successful newsletters that resonate. <\/p>\n\n\n\n<p>Let me explain&#8230;<\/p>\n\n\n\n<p><em><strong>Newsletter Goal<\/strong><\/em><\/p>\n\n\n\n<p>Knowing what you want to achieve with your newsletter will guide your content development and other aspects of your email marketing plan.<br><br>A word of advice:&nbsp;<strong>your goals should be specific and measurable<\/strong>. For newsletters to subscribers, you may be looking to increase your website traffic or conversion rates. So you\u2019ll need to send promotional emails that link back to your site and products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/mailchimp-newsletter-examples-d1367c6b-bb2a-4033-8d02-7b359679e5ca\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Mailchimp-Newsletter-Examples.png\" alt=\"Mailchimp Newsletter Examples\" class=\"wp-image-67509\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Mailchimp-Newsletter-Examples.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Mailchimp-Newsletter-Examples-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Mailchimp-Newsletter-Examples-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Mailchimp-Newsletter-Examples-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Mailchimp-Newsletter-Examples-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/mailchimp-newsletter-examples-d1367c6b-bb2a-4033-8d02-7b359679e5ca\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Perhaps a little something like the newsletter template above.<\/p>\n\n\n\n<p>For a <a href=\"https:\/\/venngage.com\/blog\/how-to-create-company-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">company newsletter<\/a>, you might have the goal of increasing engagement and getting everyone on the same page.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/business-newsletter-example-18060be4-e054-4425-bbb6-bb2099aaabd5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"1600\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Business-Newsletter-Example.png\" alt=\"Business Newsletter Example\" class=\"wp-image-67510\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Business-Newsletter-Example.png 480w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Business-Newsletter-Example-90x300.png 90w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Business-Newsletter-Example-307x1024.png 307w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Business-Newsletter-Example-461x1536.png 461w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/business-newsletter-example-18060be4-e054-4425-bbb6-bb2099aaabd5\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><meta charset=\"utf-8\">A concrete and measurable example of this would be to increase sign ups for internal events, or grow your email engagement by noting any boosts in click-through rates (CTR). Tracking the results gained by using the email template above would make it easy to see how you&#8217;re doing. <\/p>\n\n\n\n<p><em><strong>Newsletter audience&nbsp;<\/strong><\/em><\/p>\n\n\n\n<p>You\u2019ll also need to define who your newsletter is being delivered to \u2014this includes stuff like building an email list or segmenting your contacts.&nbsp;You can even use dedicated tools to <a href=\"https:\/\/clearout.io\/blog\/effective-ways-to-find-email-addresses\/\" target=\"_blank\" rel=\"noreferrer noopener\">find anyone&#8217;s email<\/a> and ensure you&#8217;re reaching the right audience.<\/p>\n\n\n\n<p>You can simplify this process with<a href=\"https:\/\/www.saleshandy.com\/lead-finder\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Saleshandy Lead Finder<\/a>. It helps you to quickly find verified leads and accurate email addresses that match your target audience.<\/p>\n\n\n\n<p>Knowing your audience allows you to tailor and personalize your newsletter content and marketing strategy to their interests and needs. <a href=\"https:\/\/skrapp.io\/email-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Email finder tools<\/a> can help you locate the contact information for your ideal subscribers. Consider things like their age, gender, occupation and location, as well their interests and preferences for receiving emails.&nbsp;<\/p>\n\n\n\n<p><strong><em>Email marketing strategy<\/em><\/strong><\/p>\n\n\n\n<p>Your outreach strategy should include a plan for how often you\u2019ll send your newsletter and the&nbsp;time and date you\u2019ll send them, what kinds of content you&#8217;ll include and how you\u2019ll promote it.&nbsp;<\/p>\n\n\n\n<p>Be sure to consider how you\u2019ll measure the success of your newsletters and email marketing campaigns, and which metrics you&#8217;ll track.<\/p>\n\n\n\n<p>By clearly defining your goals, audience and outreach strategy, you\u2019ll forge ahead with a concrete plan that\u2019ll ensure your newsletter is primed for success.<\/p>\n\n\n\n<p><strong>Want a handy doc you can customize to write out and present your email strategy?&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/plans\/small-business-marketing-plan-template-cec7cd0f-f547-43af-9cf2-6256be97eb39\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"391\" height=\"1024\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template-391x1024.png\" alt=\"\" class=\"wp-image-67512\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template-114x300.png 114w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template-768x2013.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template-781x2048.png 781w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template-730x1913.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Small-Business-Marketing-Plan-Template.png 960w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/plans\/small-business-marketing-plan-template-cec7cd0f-f547-43af-9cf2-6256be97eb39\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This&nbsp;<a href=\"https:\/\/venngage.com\/templates\/plans\/marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing plan template<\/a>&nbsp;has everything you need. Feel free to customize each section, the layout and the text so it reflects your own personal newsletter action plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\"><strong>2. Select a newsletter design and email marketing <\/strong>software or tool<\/h3>\n\n\n\n<p>Remember how I said you don\u2019t need to be a graphic designer to create amazing email newsletters?&nbsp;<\/p>\n\n\n\n<p>It\u2019s true. By using an email marketing software and creation tool like&nbsp;<a href=\"https:\/\/venngage.com\/features\/newsletter-design\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Venngage\u2019s Newsletter Creator<\/strong><\/a>, you can start designing engaging emails in minutes \u2014 <strong>no design experience, technical coding or HTML knowledge required<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/business-newsletter.gif\" alt=\"marketing plan template\"\/><\/figure><\/div>\n\n\n<p>You\u2019ll find the free tool incredibly simple to use: there\u2019s virtually no learning curve, especially if you\u2019ve used any kind of drag-and-drop editor before.<\/p>\n\n\n\n<p>All you need to do is sign up for a free account select from hundreds of professionally-designed&nbsp;newsletter templates&nbsp;to act as your starting point. Then, customize any visual asset on the page to suit your needs.<br><br><strong>What\u2019s more, Venngage\u2019s Newsletter Creator gives you access to a ton of&nbsp;<a href=\"https:\/\/venngage.com\/features\" target=\"_blank\" rel=\"noreferrer noopener\">amazing features<\/a><\/strong>, like:&nbsp;<\/p>\n\n\n\n<ul>\n<li>100% customizable newsletter designs<\/li>\n\n\n\n<li>Countless<a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;data visualization<\/a>&nbsp;options (e.g. charts, graphs etc.)<\/li>\n\n\n\n<li>Millions of royalty-free&nbsp;<a href=\"https:\/\/venngage.com\/blog\/incorporate-stock-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\">stock images<\/a>&nbsp;and illustrations<\/li>\n\n\n\n<li>Thousands of diverse customizable icons<\/li>\n\n\n\n<li>Automated branding with&nbsp;<a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a>&nbsp;(<a href=\"https:\/\/venngage.com\/pricing\">paid plans<\/a>)<\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/real-time-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Real-time Team Collaboration<\/a>&nbsp;(paid plans)<\/li>\n\n\n\n<li>Direct export to HTML for clickable email campaigns (paid plans)<\/li>\n\n\n\n<li><a href=\"https:\/\/help.venngage.com\/en\/collections\/3622581-accessibility-tools-design-tips\" target=\"_blank\" rel=\"noreferrer noopener\">Accessibility features<\/a> to ensure you&#8217;ve created (paid <em>and<\/em> free plans soon)<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for free<\/a>&nbsp;to start creating newsletters like the one below quickly and easily.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/indigo-startup-email-newsletter-9372cbc0-ca3f-479c-a9bc-3c7219df48ad\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Indigo-Startup-Email-Newsletter-Template.png\" alt=\"Indigo Startup Email Newsletter Template\" class=\"wp-image-67513\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Indigo-Startup-Email-Newsletter-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Indigo-Startup-Email-Newsletter-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Indigo-Startup-Email-Newsletter-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Indigo-Startup-Email-Newsletter-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Indigo-Startup-Email-Newsletter-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/indigo-startup-email-newsletter-9372cbc0-ca3f-479c-a9bc-3c7219df48ad\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\">3. <strong>Choose a template and email layout accordingly<\/strong><\/h3>\n\n\n\n<p>The next step is to choose a template that suits your needs and email content goals (see #1). This involves considering what kind of&nbsp;<a href=\"https:\/\/venngage.com\/blog\/email-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">email layout<\/a>&nbsp;will serve you best.&nbsp;<\/p>\n\n\n\n<p><strong>Email layout refers to the look and feel of elements in your email, its aesthetic appearance and visual qualities. <\/strong>Besides design choices surrounding its&nbsp;<a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\">color palette<\/a>, font choices, design style,&nbsp;<a href=\"https:\/\/venngage.com\/blog\/design-principle-contrast\/\" target=\"_blank\" rel=\"noreferrer noopener\">contrast<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/venngage.com\/blog\/white-space-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">white space<\/a>, the email layout also speaks to how the content is&nbsp;<em>laid out<\/em>.<br><br><strong>Single column newsletters<\/strong>&nbsp;are great for simplifying the browsing experience by streamlining info into one continuous flow from top to bottom, just like how we naturally read.<\/p>\n\n\n\n<p>In the editable newsletter template below, you can see how placing all the promo details within a single column gives interested readers the ability to instantly understand all they need to participate.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/light-playful-email-newsletter-79d21423-666e-4e0d-95a3-da8fc9271882\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Light-Playful-Email-Newsletter-Template.png\" alt=\"Light Playful Email Newsletter Template\" class=\"wp-image-67514\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Light-Playful-Email-Newsletter-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Light-Playful-Email-Newsletter-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Light-Playful-Email-Newsletter-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Light-Playful-Email-Newsletter-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Light-Playful-Email-Newsletter-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/light-playful-email-newsletter-79d21423-666e-4e0d-95a3-da8fc9271882\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This motivates your email subscribers to convert by placing all relevant information and the CTA smack-dab in the middle, right where readers would naturally come across them. No distractions \u2014 just the offer.<\/p>\n\n\n\n<p>This is also key if you\u2019re trying to relay a message clearly and directly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/outreach-mobile-email-newsletter-51e3e3a2-8a3a-4c56-94bb-3307b7f362af\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"1141\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Outreach-Mobile-Email-Newsletter.png\" alt=\"Outreach Mobile Email Newsletter\" class=\"wp-image-67515\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Outreach-Mobile-Email-Newsletter.png 480w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Outreach-Mobile-Email-Newsletter-126x300.png 126w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Outreach-Mobile-Email-Newsletter-431x1024.png 431w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/outreach-mobile-email-newsletter-51e3e3a2-8a3a-4c56-94bb-3307b7f362af\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>By sending this single column outreach email, you can be assured potential leads will get the message loud and clear.&nbsp;<\/p>\n\n\n\n<p>Meanwhile,&nbsp;<strong>double or two column newsletters<\/strong>&nbsp;are fabulous for image or information-heavy content or when you\u2019re covering multiple topics, since they divide content into two separate blocks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/remote-working-guide-newsletter-9c42d60f-9d48-4b66-926f-dbe47ad1f473\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Remote-Working-Guide-Newsletter-Template.png\" alt=\"Remote Working Guide Newsletter Template\" class=\"wp-image-67516\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Remote-Working-Guide-Newsletter-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Remote-Working-Guide-Newsletter-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Remote-Working-Guide-Newsletter-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Remote-Working-Guide-Newsletter-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Remote-Working-Guide-Newsletter-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/remote-working-guide-newsletter-9c42d60f-9d48-4b66-926f-dbe47ad1f473\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This internal company update newsletter highlights different kinds of information effectively.<\/p>\n\n\n\n<p>Need more sections to advertise products, for branding purposes or to curate info the way it\u2019s intended to be consumed? Multi column or hybrid layouts got you. <\/p>\n\n\n\n<p>Here\u2019s an&nbsp;<a href=\"https:\/\/venngage.com\/blog\/email-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic-style email<\/a> that shows this off: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/real-estate-marketing-tips-email-newsletter-65d40282-69bc-4a5f-91b7-4b0a1d1f7a76\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Real-Estate-Marketing-Tips-Email-Newsletter-Template.png\" alt=\"Real Estate Marketing Tips Email Newsletter Template\" class=\"wp-image-67517\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Real-Estate-Marketing-Tips-Email-Newsletter-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Real-Estate-Marketing-Tips-Email-Newsletter-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Real-Estate-Marketing-Tips-Email-Newsletter-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Real-Estate-Marketing-Tips-Email-Newsletter-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Real-Estate-Marketing-Tips-Email-Newsletter-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/real-estate-marketing-tips-email-newsletter-65d40282-69bc-4a5f-91b7-4b0a1d1f7a76\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>No matter which kind of layout and&nbsp;<a href=\"https:\/\/venngage.com\/blog\/email-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">email design<\/a>&nbsp;you believe suits your content best, Venngage has tons of <a href=\"https:\/\/venngage.com\/templates\/newsletters\" target=\"_blank\" rel=\"noreferrer noopener\">free and premium newsletter templates<\/a> you can quickly and easily customize. All you need to do is add in your content.&nbsp;<\/p>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/venngage.com\/blog\/email-marketing-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">15+ Email Marketing Infographics to Spark New Ideas and Plan Strategy<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\">4. <strong>Add your content, personalize your email design and prioritize accessibility<\/strong><\/h3>\n\n\n\n<p>Once you\u2019ve chosen a newsletter template, the next step in the production process is to&nbsp;<strong>1) swap in your desired content&nbsp;<\/strong>and&nbsp;<strong>2) personalize your <a href=\"https:\/\/venngage.com\/blog\/email-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">email design<\/a><\/strong>. <\/p>\n\n\n\n<p>Generally, that means you\u2019ll need to:<\/p>\n\n\n\n<ul>\n<li>Swap out the template\u2019s text, images\/illustrations and buttons<\/li>\n\n\n\n<li>Adjust the size of each section to your liking<\/li>\n\n\n\n<li>Add your colors\/color palettes&nbsp;<\/li>\n\n\n\n<li>Change out or add icons<\/li>\n\n\n\n<li>Hyperlink any CTAs and buttons<\/li>\n\n\n\n<li>Check for accessibility<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ll use Venngage\u2019s templates and editor to showcase:&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say our <a href=\"https:\/\/venngage.com\/solutions\/employee-communication\">Human Resources<\/a> team needs to alert staff of my upcoming resignation. To do so, I can start off by using this company announcement newsletter template.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Staff-Voluntary-Separation-Email.png\" alt=\"Staff Voluntary Separation Email\" class=\"wp-image-67518\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Staff-Voluntary-Separation-Email.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Staff-Voluntary-Separation-Email-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Staff-Voluntary-Separation-Email-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Staff-Voluntary-Separation-Email-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Staff-Voluntary-Separation-Email-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>The first thing I\u2019ll do is replace the placeholder text content for my own. I\u2019ll then adjust the font style and size to suit my liking.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/personalize-your-email-design.gif\" alt=\"how to create a newsletter\" class=\"wp-image-67521\" width=\"600\"\/><\/figure><\/div>\n\n\n<p>After, it\u2019s time to customize my design. I like the main graphic, so I\u2019ll keep that. But I want to add my own flair, plus integrate our brand colors and logos (you know, to maintain brand consistency and all that good stuff!)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-design-process-venngage.gif\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-design-process-venngage.gif\" alt=\"\" class=\"wp-image-67554\" width=\"600\"\/><\/a><\/figure><\/div>\n\n\n<p>Here, I\u2019ve adjusted the background color based on my brand colors, and added an image overlay on top of the background using our stock image library. I\u2019ve adjusted the value (opacity) of the image to help it all blend together too.&nbsp;<\/p>\n\n\n\n<p>I\u2019ll select <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a> at the top left of the page to automate my branding with a few clicks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/personalize-your-email-logo.gif\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/personalize-your-email-logo.gif\" alt=\"how to create a newsletter\" class=\"wp-image-67573\" width=\"600\"\/><\/a><\/figure><\/div>\n\n\n<p>Looking to add more visual interest? Add icons quickly and easily by searching for a keyword in the icon search bar. (I\u2019m not actually adding these, but just know that I <em>could)<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/personalize-your-email-design-1.gif\" alt=\"how to create a newsletter\" class=\"wp-image-67522\" width=\"600\"\/><\/figure><\/div>\n\n\n<p>Make sure to clickable links to your newsletter designs, of course. This is vital when exporting your design to HTML so subscribers can act on those CTAs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-creator-hyperlink.gif\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-creator-hyperlink.gif\" alt=\"\" class=\"wp-image-67557\" width=\"600\"\/><\/a><\/figure><\/div>\n\n\n<p>And there we have it, a completely customized email design that suits my needs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/edited-newsletter-template-design.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/edited-newsletter-template-design-791x1024.png\" alt=\"\" class=\"wp-image-67558\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/edited-newsletter-template-design-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/edited-newsletter-template-design-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/edited-newsletter-template-design-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/edited-newsletter-template-design-730x945.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/edited-newsletter-template-design.png 816w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/a><\/figure><\/div>\n\n\n<p>Note that you can add data visualizations or other interactive elements as you see fit. But for my purposes, this&#8217;ll do the trick. <\/p>\n\n\n\n<p><strong>Don\u2019t forget about newsletter accessibility<\/strong>! <\/p>\n\n\n\n<p>I\u2019ve noticed many \u201chow-to\u201d guides gloss over this subject, and it\u2019s a shame. Because&nbsp;<a href=\"https:\/\/venngage.com\/blog\/accessible-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">accessible design<\/a>&nbsp;is a crucial consideration when it comes to creating a newsletter.&nbsp;<\/p>\n\n\n\n<p>Not only is it&nbsp;<a href=\"https:\/\/venngage.com\/blog\/ada-standards-for-accessible-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">a legal requirement to provide accessibility for people with disabilities<\/a>, but it also ensures everyone can engage with your content while improving the overall user experience. So consider the needs of people with visual, auditory, motor, and cognitive impairments when creating your newsletter. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/accessible-design.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/accessible-design-1024x691.png\" alt=\"Definition of accessible design\" class=\"wp-image-66099\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/accessible-design-1024x691.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/accessible-design-300x203.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/accessible-design-768x518.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/accessible-design-730x493.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/accessible-design.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>This includes things like using&nbsp;<a href=\"https:\/\/venngage.com\/blog\/accessible-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\">high-contrast colors<\/a>&nbsp;for text and images, providing&nbsp;<a href=\"https:\/\/venngage.com\/blog\/image-alt-text\/\" target=\"_blank\" rel=\"noreferrer noopener\">alt text<\/a>&nbsp;and using simple and clear language and navigation. (Psst!&nbsp;<a href=\"https:\/\/help.venngage.com\/en\/collections\/3622581-accessibility-tools-design-tips\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage\u2019s editor has built-in accessibility tools and checks<\/a>.)<\/p>\n\n\n\n<p>Looking for accessible color palettes? Try out Venngage&#8217;s FREE <a href=\"https:\/\/venngage.com\/tools\/accessible-color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Accessible Color Palette Generator. <\/a><\/p>\n\n\n\n<p>You should also try to use a&nbsp;<a href=\"https:\/\/venngage.com\/blog\/responsive-email-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive email design<\/a>&nbsp;that adapts to different screen sizes and devices, since&nbsp;nearly 50% of the world\u2019s population&nbsp;opens their email on mobile devices.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/email-marketing-tip-instagram-post-01b50270-548e-4738-aa95-e580a1333f38\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/responsive-email-marketing-tip-1-1024x536.png\" alt=\"how to create a newsletter\" class=\"wp-image-67574\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/responsive-email-marketing-tip-1-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/responsive-email-marketing-tip-1-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/responsive-email-marketing-tip-1-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/responsive-email-marketing-tip-1-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/responsive-email-marketing-tip-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/email-marketing-tip-instagram-post-01b50270-548e-4738-aa95-e580a1333f38\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>All of the above will not only help you comply with legal requirements \u2014 it&#8217;ll also show your commitment to providing an inclusive and equitable email experience for everyone.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\">5. <strong>Export your newsletter to HTML&nbsp;<\/strong><\/h3>\n\n\n\n<p>Finally, it\u2019s time to export your creation and get it all ready to send. To do that, you\u2019ll need to export your email as an HTML file. <br><br><strong>HTML allows you to create a visually appealing, interactive email that can be easily viewed on any device<\/strong>. By exporting your newsletter to this format, you can include hyperlinked content and graphics, and embed videos and other multimedia elements that enhance users&#8217; experience.&nbsp;<\/p>\n\n\n\n<p>You can include alt text tags and abide by other accessible design best practices. (FYI, it\u2019s a major email accessibility no-no to send newsletters as one giant image file).<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-creator-html-download.gif\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-creator-html-download.gif\" alt=\"how to create a newsletter gif \" class=\"wp-image-67561\" width=\"600\" height=\"311\"\/><\/a><\/figure><\/div>\n\n\n<p>Venngage\u2019s email marketing features allow you to export your design as a clickable HTML file directly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\"><strong>6. Decide on a subject line&nbsp;for your email<\/strong><\/h3>\n\n\n\n<p>The first thing your audience will see is the subject line of your emails. So, make sure you spend time scheming up some winning words.<br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/email-marketing-strategy-pinterest-post-04280cf5-cd3b-44d3-aa2d-8b74d0aa5303\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-subject-lines-1-683x1024.png\" alt=\"how to. create a newsletter\" class=\"wp-image-67563\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-subject-lines-1-683x1024.png 683w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-subject-lines-1-200x300.png 200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-subject-lines-1-730x1095.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/newsletter-subject-lines-1.png 735w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/email-marketing-strategy-pinterest-post-04280cf5-cd3b-44d3-aa2d-8b74d0aa5303\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Here are a few tips to help you write great newsletter subject lines:<\/p>\n\n\n\n<ul>\n<li><strong>Keep it short and sweet<\/strong>: The subject line should be brief (ideally no more than 60 characters), to ensure it doesn&#8217;t get cut off.<\/li>\n\n\n\n<li><strong>Get personal<\/strong>: If you\u2019re able to, add recipients&#8217; names or other personal information to make the email feel more personal and relevant.<\/li>\n\n\n\n<li><strong>Create a sense of urgency:<\/strong> For product and sales newsletters, use words that encourage readers to act fast (i.e. &#8220;limited time&#8221;, &#8220;last chance&#8221;, &#8220;24 hours left\u201d)<\/li>\n\n\n\n<li><strong>Write a pre-header<\/strong>: Use pre-header text to give a preview of the email content and entice opens.<\/li>\n\n\n\n<li><strong>A\/B test<\/strong>: Segment your list and try out different subject lines to see which styles perform best.<\/li>\n\n\n\n<li><strong>Be creative<\/strong>: Use emojis, questions, numbers or puns to grab email subscribers\u2019 attention and make it stand out.<\/li>\n\n\n\n<li><strong>Follow email best practices<\/strong>: Avoid spam trigger words and keep your subject lines in line with your content to avoid misleading your recipient or getting marked as SPAM.<\/li>\n<\/ul>\n\n\n\n<p>One email marketing tool I\u2019ve found useful is this&nbsp;Headline Analyzer by AMI institute. Input a subject line, and the site will assess its \u201cEmotional Marketing Value\u201d \u2014 AKA its ability to connect with viewers. You can test out a few and see where they land.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7\"><strong>7. Test and QA your newsletter (pre-send checklist)<\/strong><\/h3>\n\n\n\n<p>Before sending your newsletter to subscribers, take a few minutes to run through a quick <strong>quality check (QA)<\/strong>. A short review can catch formatting issues, broken links or accessibility problems that affect how readers experience your email.<\/p>\n\n\n\n<p>Here\u2019s a simple pre-send checklist:<\/p>\n\n\n\n<ul>\n<li><strong>Check mobile rendering:<\/strong> Preview your newsletter on mobile devices to make sure text is readable, images scale properly and buttons are easy to tap.<\/li>\n\n\n\n<li><strong>Do a basic dark mode check:<\/strong> Review your email in dark mode to confirm text stays legible and logos or images do not disappear against darker backgrounds.<\/li>\n\n\n\n<li><strong>Test links and buttons: <\/strong>Click every link and CTA to confirm they go to the correct page. If you are using UTM parameters, double-check that they are added correctly.<\/li>\n\n\n\n<li><strong>Proofread the subject line, sender name and preheader: <\/strong>Make sure these details are accurate, typo-free and aligned with the content of your newsletter.<\/li>\n\n\n\n<li><strong>Check image weight: <\/strong>Compress large images so your email loads faster and performs better across devices and inboxes.<\/li>\n\n\n\n<li><strong>Spot-check alt text and contrast:<\/strong> Confirm images include alt text and that text stands out clearly against the background for better accessibility.<\/li>\n\n\n\n<li><strong>Review footer essentials: <\/strong>Make sure your footer includes an unsubscribe link, company or sender address and any other required contact details.<\/li>\n\n\n\n<li><strong>Send a test email to yourself and a teammate: <\/strong>Check how the newsletter appears in a real inbox before sending it to your full list.<\/li>\n<\/ul>\n\n\n\n<p>Running through this checklist helps ensure your newsletter looks polished, works properly and reaches readers exactly as intended.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8\">8. <strong>Send your newsletter via an ESP&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Oprah-newsletter-meme.png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/Oprah-newsletter-meme.png\" alt=\"\" class=\"wp-image-67566\" width=\"500\" height=\"448\"\/><\/a><\/figure><\/div>\n\n\n<p>After testing your email newsletter and making any adjustments, the next step is to send it out to your audience via an email service provider.&nbsp;<\/p>\n\n\n\n<p>An email service provider (ESP), is a platform that allows you to send bulk emails to a large audience, track metrics and manage your email list. HubSpot, Mailchimp, Constant Contact, <a href=\"https:\/\/mailtrap.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailtrap<\/a>, Moosend and Active Campaign, <a href=\"https:\/\/contactout.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ContactOut<\/a> and its alternatives are a few notable options.\u00a0<\/p>\n\n\n\n<p>While not all email providers have the same features, they generally allow you to upload a contact list, create a new email campaign, and schedule emails as needed.&nbsp;<\/p>\n\n\n\n<p>ESPs also offer a wide range of customization options to personalize your emails and segment your audience. You can also set up automations, such as&nbsp;<a href=\"https:\/\/venngage.com\/blog\/welcome-email-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">welcome emails<\/a>, and use analytics tools to track your email&#8217;s performance.&nbsp;<\/p>\n\n\n\n<p>Which brings me to my next point\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9\"><strong>9. Track newsletter performance<\/strong><\/h3>\n\n\n\n<p>Reviewing your email metrics a few days after is an important step in the newsletter creation process, allowing you to measure the success of your email marketing campaigns and make data-driven decisions to improve future ones. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/email-metrics.webp\" alt=\"email metrics\" class=\"wp-image-67519\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/email-metrics.webp 1132w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/email-metrics-300x199.webp 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/email-metrics-1024x678.webp 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/email-metrics-768x509.webp 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/email-metrics-730x484.webp 730w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/figure><\/div>\n\n\n<p>Your&nbsp;<strong>Open Rate (OR)&nbsp;<\/strong>&nbsp;indicates how many people are actually opening your newsletter. Low ORs may indicate your subject line is not compelling enough, or your recipients are not interested in newsletter content.<\/p>\n\n\n\n<p>Your&nbsp;<strong>Click-Through Rate (CTR)<\/strong>&nbsp;indicates how many people are clicking on links within your newsletter. Low CTRs can indicate the content of your newsletter is not engaging or relevant with your audience.<\/p>\n\n\n\n<p>Your&nbsp;<strong>Unsubscribe Rate (UR)<\/strong>&nbsp;also matters. A high unsubscribe rate may indicate your newsletter is failing to deliver value, or you&#8217;re sending too many of them. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10\"><strong>10. Analyze and iterate&nbsp;your email marketing results <\/strong><\/h3>\n\n\n\n<p>Last but certainly not least, use what you learn from each send to improve your newsletter over time.<\/p>\n\n\n\n<p>Start by reviewing key performance metrics such as <strong>open rates, click-through rates (CTR), conversions and subscriber growth<\/strong>. These numbers help you understand what\u2019s working and what may need adjustment.<\/p>\n\n\n\n<p>For example, if a certain subject line style or topic leads to higher open rates, that\u2019s a signal your audience finds that angle interesting. If a particular call-to-action or section gets more clicks, you can use that insight to shape future newsletters.<\/p>\n\n\n\n<p>One helpful rule: <strong>change only one major variable per send.<\/strong><\/p>\n\n\n\n<p>This makes it easier to understand what actually influenced the results.<\/p>\n\n\n\n<p>For instance, you might test one of these elements at a time:<\/p>\n\n\n\n<ul>\n<li>Subject line style<\/li>\n\n\n\n<li>Newsletter layout<\/li>\n\n\n\n<li>CTA placement<\/li>\n\n\n\n<li>Content mix (e.g., tips vs. curated links vs. product updates)<\/li>\n<\/ul>\n\n\n\n<p>Testing one change per newsletter helps ensure your learnings are <strong>clear and attributable<\/strong>, rather than guessing which adjustment made the difference.<\/p>\n\n\n\n<p>Here\u2019s a document for showcasing all those fancy stats:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/reports\/saas-email-marketing-quarterly-report-f9938395-b6d4-4e15-abce-99eb80a2bf2e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/saas-quarterly-email-marketing-report-635x1024.png\" alt=\"\" class=\"wp-image-67564\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/saas-quarterly-email-marketing-report-635x1024.png 635w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/saas-quarterly-email-marketing-report-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/saas-quarterly-email-marketing-report-768x1238.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/saas-quarterly-email-marketing-report-953x1536.png 953w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/saas-quarterly-email-marketing-report-730x1177.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/01\/saas-quarterly-email-marketing-report.png 960w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/saas-email-marketing-quarterly-report-f9938395-b6d4-4e15-abce-99eb80a2bf2e\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>By tracking results and iterating on the elements that perform well, you can steadily improve the effectiveness of your newsletter. Over time, this leads to more relevant content, stronger engagement and better outcomes from your email marketing efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do I create a free newsletter?<\/strong><\/h2>\n\n\n\n<p>To create a newsletter for free, look no further than Venngage\u2019s huge selection of&nbsp;<a href=\"https:\/\/venngage.com\/templates\/newsletters\/email\" target=\"_blank\" rel=\"noreferrer noopener\">free email newsletter templates<\/a>&nbsp;and intuitive, no-code editor. Here\u2019s how to get started:<\/p>\n\n\n\n<p><strong>Step 1: <\/strong><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free Venngage account<\/a>.<\/p>\n\n\n\n<p><strong>Step 2: <\/strong>Visit the&nbsp;<a href=\"https:\/\/venngage.com\/templates\/newsletters\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter template page<\/a>&nbsp;and sort the results by \u2018Plan Type\u2019 to filter out paid options. Hit the \u201cCreate\u201d button on the template page once you\u2019ve found one you like.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.11.04\u202fPM-1024x543.png\" alt=\"Venngage's newsletter templates\" class=\"wp-image-100904\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.11.04\u202fPM-1024x543.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.11.04\u202fPM-300x159.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.11.04\u202fPM-768x408.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.11.04\u202fPM-1536x815.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.11.04\u202fPM-2048x1087.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.11.04\u202fPM-730x387.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Step 3: <\/strong>Swap in your desired email copy, icons and colors to make it suitable for your business and use case. Looking to keep your branding consistent and your team in the loop? With a&nbsp;<a href=\"https:\/\/venngage.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Business Plan<\/a>, you get access to premium features that your comms team will love \u2014 like&nbsp;<a href=\"https:\/\/venngage.com\/blog\/real-time-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time Team Collaboration<\/a>&nbsp;and automated branding via&nbsp;<a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.12.35\u202fPM-1024x550.png\" alt=\"Customize newsletter in Venngage editor\" class=\"wp-image-100905\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.12.35\u202fPM-1024x550.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.12.35\u202fPM-300x161.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.12.35\u202fPM-768x412.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.12.35\u202fPM-1536x825.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.12.35\u202fPM-2048x1100.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.12.35\u202fPM-730x392.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Step 4: <\/strong>Once you\u2019re happy with your newsletter design, you can share the link publicly for free, or&nbsp;<a href=\"https:\/\/venngage.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">upgrade to a paid plan<\/a>&nbsp;to download your custom template. You can also export it to an HTML file and use with your preferred app. Venngage files work with Mailchimp, Outlook and other mass email service providers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.14.41\u202fPM.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.14.41\u202fPM-1024x986.png\" alt=\"Download or share designs from Venngage\" class=\"wp-image-100906\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.14.41\u202fPM-1024x986.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.14.41\u202fPM-300x289.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.14.41\u202fPM-768x739.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.14.41\u202fPM-730x703.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/03\/Screenshot-2025-03-03-at-1.14.41\u202fPM.png 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"the\"><strong>What are the benefits of creating a newsletter?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Sending newsletters using <a href=\"https:\/\/www.emailvendorselection.com\/email-newsletter-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter software<\/a> is a cost-effective way to reach a larger audience and achieve your business goals.<\/p>\n\n\n\n<p>For example, newsletters can help you with:<\/p>\n\n\n\n<ul>\n<li>Reaching a large audience in a targeted and personalized manner.<\/li>\n\n\n\n<li>Promoting new products and services, announcing sales and special offers.<\/li>\n\n\n\n<li>Enhancing brand awareness and recall.<\/li>\n\n\n\n<li>Building customer loyalty by providing them with valuable information, keeping them informed and engaged, <\/li>\n\n\n\n<li>Improving communication and collaboration among employees <\/li>\n\n\n\n<li>Providing a forum for sharing information and ideas.<\/li>\n<\/ul>\n\n\n\n<p>According to research by Statista, the number of email users worldwide is set to reach 4.6 billion by 2025 \u2014 which means that a significant portion of the population can be reached through email newsletters.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common newsletter mistakes (and how to fix them)<\/h2>\n\n\n\n<p>Even well-designed newsletters can miss the mark if a few key basics get overlooked. These common mistakes affect engagement, accessibility and deliverability but they\u2019re also easy to fix once you know what to watch for.<\/p>\n\n\n\n<p><strong>1. Image-only emails<\/strong><\/p>\n\n\n\n<p>Emails built entirely with images often fail to load properly and can trigger spam filters. Include real text alongside visuals so subscribers can read the message even if images don\u2019t load.<\/p>\n\n\n\n<p><strong>2. Too many CTAs<\/strong><\/p>\n\n\n\n<p>When every section asks readers to click something different, it creates decision fatigue. Focus on one main call-to-action and support it with secondary links only when necessary.<\/p>\n\n\n\n<p><strong>3. Inconsistent cadence<\/strong><\/p>\n\n\n\n<p>Sending newsletters randomly makes it harder to build audience expectations. A predictable schedule\u2014weekly, biweekly, or monthly\u2014helps subscribers stay engaged and recognize your emails.<\/p>\n\n\n\n<p><strong>4. Buying email lists<\/strong><\/p>\n\n\n\n<p>Purchased lists rarely contain people interested in your content and often harm deliverability. Growing your list organically leads to higher engagement and fewer spam complaints.<\/p>\n\n\n\n<p><strong>5. No clear promise or value<\/strong><\/p>\n\n\n\n<p>If readers can\u2019t immediately tell what they gain from the email, they\u2019re unlikely to keep reading. Make the value clear in the subject line and opening section.<\/p>\n\n\n\n<p><strong>6. Not testing on mobile or dark mode<\/strong><\/p>\n\n\n\n<p>Many subscribers read emails on mobile devices or in dark mode. Preview emails across devices and themes to ensure text, images, and buttons remain readable.<\/p>\n\n\n\n<p><strong>7. Weak footer or unsubscribe option<\/strong><\/p>\n\n\n\n<p>A cluttered or hidden unsubscribe link frustrates readers and can increase spam reports. Use a clear footer with contact details, preferences and an easy unsubscribe option.<\/p>\n\n\n\n<p><strong>8. Poor contrast or missing alt text<\/strong><\/p>\n\n\n\n<p>Low color contrast and missing alt text make emails harder to read and inaccessible to some users. Ensure text stands out clearly and add alt descriptions for images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Newsletter FAQs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the best application to create a newsletter?<\/strong><\/h3>\n\n\n\n<p>There are many email marketing platforms and programs that can help you create a newsletter, such as Adobe, Lucidpress, Microsoft Publisher and Venngage. But Venngage is the best choice if you want to create a professionally-designed newsletter in just minutes.&nbsp;It offers a huge selection of easy-to-edit <a href=\"https:\/\/venngage.com\/templates\/newsletters\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter templates<\/a> and drag-and-drop visual editor makes to design newsletters quickly.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the easiest way to create a newsletter?<\/strong><\/h3>\n\n\n\n<p>The easiest way to create a newsletter is to start with a customizable newsletter template. With ready-made&nbsp;email layouts&nbsp;and easy-to-edit components, there\u2019s no need for prior design knowledge, technical skills or steep learning curves. Simply swap out the content of your&nbsp;email newsletter template, add your desired visual assets and you\u2019re good to go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are 5 elements of an effective newsletter?<\/strong><\/h3>\n\n\n\n<p>The most effective newsletter contain these 5 elements:<\/p>\n\n\n\n<ol>\n<li><strong>Compelling subject line<\/strong>: the subject line and pre-header should entice readers to click the email right away.<\/li>\n\n\n\n<li><strong>Appealing visuals:<\/strong>&nbsp;avoid an unorganized, cluttered layout; use a pre-made template instead.<\/li>\n\n\n\n<li><strong>Engaging content:<\/strong>&nbsp;keep your content focused.<\/li>\n\n\n\n<li><strong>Responsive design:&nbsp;<\/strong>mobile-friendly layouts are important to accommodate those who check their email on smartphones and other mobile devices.<\/li>\n\n\n\n<li><strong>Clear CTAs:<\/strong>&nbsp;whatever you\u2019re trying to accomplish with your email, make sure subscribers can understand and take the next step by ensuring your call-to-actions are obvious and accessible.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the best format for a newsletter?<\/strong><\/h3>\n\n\n\n<p>Choosing the right newsletter format depends on your goals. HTML offers visual appeal and tracking, while plain text feels more personal and boosts deliverability. Always use responsive design to ensure your newsletters look great on any device, improving engagement and user experience across the board.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Are newsletters still profitable?<\/strong><\/h3>\n\n\n\n<p>Yes, newsletters are still profitable. In fact, the some successful businesses have generated $2.65 million per year with newsletters. You can use newsletter monetization strategies, such as affiliate marketing, sponsored content, and paid subscriptions to make your newsletters profitable. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Design branded newsletters with Venngage<\/strong><\/h2>\n\n\n\n<p>Creating a newsletter is a great way to communicate with your audience, promote your business and build relationships with subscribers and employees alike. With thoughtful design, compelling content and a clear purpose, readers will welcome you into their inboxes.<\/p>\n\n\n\n<p>With Venngage&#8217;s Newsletter Creator and email marketing tools, you can design great emails quickly and easily, using a wide range of pre-made newsletter templates as your launchpad. Get started for free and reach your audience effortlessly.&nbsp;<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/newsletter-design\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>Email newsletters are a great way to stay connected with subscribers, customers and employees alike \u2014 especially when it comes to highlighting company updates, sales offers and new products and services. But if you want to stand out in the inbox, your newsletters need to look and sound compelling. Creating a powerful newsletter that drives [&hellip;]<\/p>\n","protected":false},"author":142,"featured_media":67525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,601],"tags":[215,253,484],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Wondering how to create a newsletter? 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