{"id":63033,"date":"2022-10-25T06:00:00","date_gmt":"2022-10-25T10:00:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=63033"},"modified":"2026-03-30T04:19:12","modified_gmt":"2026-03-30T08:19:12","slug":"writing-infographic","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/writing-infographic\/","title":{"rendered":"How to Write Great Copy for an Infographic\u00a0"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-63049 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic.png\" alt=\"writing infographic\" width=\"3300\" height=\"1843\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic.png 3300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic-300x168.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic-1024x572.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic-768x429.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic-1536x858.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic-2048x1144.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/How-to-Write-Great-Copy-for-an-Infographic-730x408.png 730w\" sizes=\"(max-width: 3300px) 100vw, 3300px\" \/><\/a><\/p>\n\n\n<p>Visual content isn\u2019t the only thing that can make or break an infographic. While many folks focus on the overall design, all too often they forget one crucial <a href=\"https:\/\/venngage.com\/blog\/infographic-elements\/\" target=\"_blank\" rel=\"noreferrer noopener\">element<\/a>: the copy.&nbsp;<\/p>\n\n\n\n<p>Indeed, your work will go to waste if your infographics lack substance and clarity. Those are major turnoffs for most readers, leaving the impression that you don&#8217;t care about the details.&nbsp;<\/p>\n\n\n\n<p>But I get it, not everyone feels confident wielding words! If you&#8217;re in this boat and need guidance on writing infographic copy, you\u2019ve come to the right place. <\/p>\n\n\n\n<p>Keep reading for tips to help you compose your own infographics like a pro. Plus, templates you can add text to in a snap. But first, let\u2019s review where you might use an infographic to communicate.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/ai-tools\/infographic-generator\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE AN INFOGRAPHIC<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\">Click to jump ahead:&nbsp;<\/h3>\n\n\n\n<ul>\n<li><a href=\"#where\">Where can you use infographics?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why great copy is the key to great infographics&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#a\">A step-by-step guide to writing compelling infographic copy<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to guarantee high-quality infographic copy<\/a><\/li>\n\n\n\n<li><a href=\"#to\">How to get faster at writing infographics<\/a><\/li>\n\n\n\n<li><a href=\"#create\">Create excellent infographics with these proven writing tips&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where\">Where can you use infographics?&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infographics<\/a>&nbsp;have endless use cases and communication potential. Anywhere you need to A) boost information retention and B) make complex ideas digestible, can benefit from these visual aids.&nbsp;<\/p>\n\n\n\n<p>For example, infographics can be used to\u2026<\/p>\n\n\n\n<ul>\n<li>Provide a quick overview of a topic for work or school<\/li>\n\n\n\n<li>Explain a complex process during&nbsp;<a href=\"https:\/\/venngage.com\/blog\/training-materials\/\" target=\"_blank\" rel=\"noreferrer noopener\">training<\/a><\/li>\n\n\n\n<li>Display research findings or survey data in a blog post or&nbsp;<a href=\"https:\/\/venngage.com\/blog\/white-paper-writing\/\" target=\"_blank\" rel=\"noreferrer noopener\">white paper<\/a><\/li>\n\n\n\n<li>Summarize a long article or report for meetings or&nbsp;<a href=\"https:\/\/venngage.com\/blog\/content-marketing-infographics\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/6-comparison-infographic-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compare and contrast<\/a>&nbsp;multiple options within an&nbsp;<a href=\"https:\/\/venngage.com\/blog\/email-marketing-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter<\/a><\/li>\n\n\n\n<li>Raise awareness about an issue or cause on&nbsp;<a href=\"https:\/\/venngage.com\/blog\/social-media-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/li>\n<\/ul>\n\n\n\n<p>Just to get meta with it, here\u2019s an overview in infographic form:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/why-infographics-0cf8aa6c-c1a3-4f97-8659-5b114c3ba15d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"2574\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Editable-Infographic-Template.png\" alt=\"writing infographic\" class=\"wp-image-63036\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Editable-Infographic-Template.png 700w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Editable-Infographic-Template-418x1536.png 418w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Editable-Infographic-Template-557x2048.png 557w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/why-infographics-0cf8aa6c-c1a3-4f97-8659-5b114c3ba15d\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why great copy is the key to great infographics<\/h2>\n\n\n\n<p>While pictures are useful, they only tell part of the story. In other words, graphics, icons and images can be interpreted in many ways if you don\u2019t supplement them with (con)text.&nbsp;<\/p>\n\n\n\n<p>This defeats the purpose of using infographics to communicate ideas, since their power relies on creating strong connections between images and text. It also leaves your audience looking like this:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/writing-infographic.jpg\" alt=\"\" class=\"wp-image-63056\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/writing-infographic.jpg 828w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/writing-infographic-300x283.jpg 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/writing-infographic-768x723.jpg 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/writing-infographic-730x688.jpg 730w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure><\/div>\n\n\n<p>The bottom line: you absolutely must supplement visuals with equally compelling infographic copy.<\/p>\n\n\n\n<p><strong><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a\">A step-by-step guide to writing compelling infographic copy<\/h2>\n\n\n\n<p>While some of the same techniques for writing engaging blog posts apply, writing infographic copy isn&#8217;t an identical process. To write copy that works for infographics specifically, follow these tips:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Understand the goal and topic of your infographic<\/h3>\n\n\n\n<p>Before you start drafting anything, be clear on the aim of your infographic. <\/p>\n\n\n\n<p>This isn\u2019t limited to choosing the kind of infographic to use (i.e. <a href=\"https:\/\/venngage.com\/templates\/infographics\/informational\" target=\"_blank\" rel=\"noreferrer noopener\">informational infographics<\/a>, <a href=\"https:\/\/venngage.com\/templates\/infographics\/timeline\" target=\"_blank\" rel=\"noreferrer noopener\">timeline infographics<\/a>, <a href=\"https:\/\/venngage.com\/templates\/infographics\/comparison\" target=\"_blank\" rel=\"noreferrer noopener\">comparison infographics<\/a> etc.) or researching the topic itself \u2014 you want to understand your target audience\u2019s point of view too. This will impact your choice of words and whether to add more details.<\/p>\n\n\n\n<p>For example, if you\u2019re explaining a complex concept \u2014 say, a new piece of technology \u2014 to a broad audience, you should limit the use of technical terms. If you need to use these types of terms, simplify and add context to ensure your message is understood.<\/p>\n\n\n\n<p>Your tone should also be consistent with the theme of your infographic. If it&#8217;s for professional purposes, it should sound like it.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/framework-for-communicating-strategy-infographic-224a40b5-ca57-4833-ad83-3e8174cac4f1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Framework-For-Communicating-Strategy-Infographic-Template.png\" alt=\"writing infographic\" class=\"wp-image-63037\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Framework-For-Communicating-Strategy-Infographic-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Framework-For-Communicating-Strategy-Infographic-Template-196x1024.png 196w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Framework-For-Communicating-Strategy-Infographic-Template-768x4014.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Framework-For-Communicating-Strategy-Infographic-Template-294x1536.png 294w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Framework-For-Communicating-Strategy-Infographic-Template-392x2048.png 392w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Framework-For-Communicating-Strategy-Infographic-Template-730x3816.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/framework-for-communicating-strategy-infographic-224a40b5-ca57-4833-ad83-3e8174cac4f1\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>If it\u2019s playful, on the other hand, adjust your writing style to match.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/halloween-pet-costumes-5f49a6d0-2ed9-4908-907e-a94471a3f4dd\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic.png\" alt=\"writing infographic\" class=\"wp-image-63038\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic-98x300.png 98w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic-334x1024.png 334w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic-768x2353.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic-501x1536.png 501w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic-668x2048.png 668w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Funny-Infographic-730x2237.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/halloween-pet-costumes-5f49a6d0-2ed9-4908-907e-a94471a3f4dd\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">2. Consider your infographic design layout<\/h3>\n\n\n\n<p>If you&#8217;re working with a designer, your&nbsp;<a href=\"https:\/\/venngage.com\/blog\/infographic-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic layout<\/a>&nbsp;may be the last thing to arrive on your desk. But if you&#8217;re creating your own infographic (like when using&nbsp;<a href=\"https:\/\/venngage.com\/templates\/infographics\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage infographic templates<\/a>), be sure to take a quick look-see at the different layout options first.&nbsp;<\/p>\n\n\n\n<p>Checking over the space will help you get a sense of your ideal word count per section and subheading. This saves you from having to revise your content down the road. (Three cheers for efficiency!)&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Captivate readers with your headline<\/h3>\n\n\n\n<p>First impressions count \u2014 so make your headline clear, concise and compelling. (Think of all the blog articles that have inspired you to click based on title alone; that same logic applies to your infographics.)&nbsp;<\/p>\n\n\n\n<p>One approach is to use numbers. This is a time-tested technique that hooks viewers by promising material that\u2019s specific and important, priming them to be hungry for answers.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/graphic-design-trends-2022-infographic-6bccc794-598e-4cf4-be1f-7af9bd140013\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Graphic-Design-Trends-2022-Infographic-Template.png\" alt=\"writing infographic\" class=\"wp-image-63040\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Graphic-Design-Trends-2022-Infographic-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Graphic-Design-Trends-2022-Infographic-Template-138x1024.png 138w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Graphic-Design-Trends-2022-Infographic-Template-768x5704.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Graphic-Design-Trends-2022-Infographic-Template-207x1536.png 207w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Graphic-Design-Trends-2022-Infographic-Template-730x5421.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/graphic-design-trends-2022-infographic-6bccc794-598e-4cf4-be1f-7af9bd140013\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Another reason why numbers are great? They provide a clear, digestible structure that\u2019s easy to skim through. After all, listicle-style posts are popular for a reason.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/5-happy-tips-428b5552-8502-43a2-b457-43544c89f65b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Simple-Infographic.png\" alt=\"writing infographic\" class=\"wp-image-63041\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Simple-Infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Simple-Infographic-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Simple-Infographic-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Simple-Infographic-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Simple-Infographic-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/5-happy-tips-428b5552-8502-43a2-b457-43544c89f65b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Headlines with numbers are super effective for&nbsp;<a href=\"https:\/\/venngage.com\/templates\/infographics\/informational\" target=\"_blank\" rel=\"noreferrer noopener\">informational<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/venngage.com\/blog\/process-infographic-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">process infographics<\/a>. Here\u2019s an example of the latter you might find&nbsp;<em>particularly<\/em>&nbsp;useful\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/creating-an-infographic-outline-from-existing-content-391c854b-4a78-4bdb-bc1f-08a92cc1ebeb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Content-Process-Infographic-Template.png\" alt=\"writing infographic\" class=\"wp-image-63042\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Content-Process-Infographic-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Content-Process-Infographic-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Content-Process-Infographic-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Content-Process-Infographic-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Content-Process-Infographic-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/creating-an-infographic-outline-from-existing-content-391c854b-4a78-4bdb-bc1f-08a92cc1ebeb\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Another way to write an engaging headline is to employ an essential <a href=\"https:\/\/mirasee.com\/pillar\/copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener\">copywriting<\/a> tactic: communicate the benefit your audience will receive from reading.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/colorful-marketing-metrics-infographic-3f404c7d-f201-4ade-978e-31495a219172\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic.png\" alt=\"writing infographic\" class=\"wp-image-63043\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic-119x300.png 119w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic-406x1024.png 406w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic-768x1935.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic-610x1536.png 610w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic-813x2048.png 813w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Colorful-Marketing-Metrics-Infographic-730x1839.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/colorful-marketing-metrics-infographic-3f404c7d-f201-4ade-978e-31495a219172\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>That\u2019s why it\u2019s important to know your audience and what they\u2019re&nbsp;<em>really<\/em>&nbsp;after.&nbsp;<\/p>\n\n\n\n<p>A word of advice: make sure your content delivers on your headline\u2019s promises. That is, don\u2019t use clickbait-y headline.<\/p>\n\n\n\n<p>While you might attract attention initially, readers are bound to lose interest once they realize you&#8217;re not delivering on the initial promise. What&#8217;s worse, they\u2019ll question your credibility as an authoritative source moving forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Craft a solid introduction<\/h3>\n\n\n\n<p>After setting yourself up for success with an intriguing headline, your introduction should offer a concise explanation of the content to follow.&nbsp;<\/p>\n\n\n\n<p>The amount of words you\u2019ll need will vary depending on your audience, topic and the space provided. Just make sure to start with a quick summary of what the infographic is about, why it matters and anything else your audience should know before reading. (In content writing, we call this a hook.)&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/-change-management-plan-steps-infographic-4737173c-d05c-4513-bfa6-d1d4b31a56ce\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Change-Management-Plan-Steps-Infographic.png\" alt=\"writing infographic\" class=\"wp-image-63044\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Change-Management-Plan-Steps-Infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Change-Management-Plan-Steps-Infographic-132x300.png 132w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Change-Management-Plan-Steps-Infographic-452x1024.png 452w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Change-Management-Plan-Steps-Infographic-768x1741.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Change-Management-Plan-Steps-Infographic-678x1536.png 678w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Change-Management-Plan-Steps-Infographic-730x1655.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/-change-management-plan-steps-infographic-4737173c-d05c-4513-bfa6-d1d4b31a56ce\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>The above example does this quite effectively. It\u2019s easy to read, and you know what you\u2019ll get from the infographic at a glance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Be straightforward and avoid jargon<\/h3>\n\n\n\n<p>I know, I know. I touched on this earlier. But it\u2019s worth reiterating, since it\u2019s a trap many fall into. Especially when you\u2019re discussing a familiar topic or trying to conserve space!<\/p>\n\n\n\n<p>But again, if your terms are too technical for your audience, you\u2019ll lose them. And you\u2019ll also lose sight of the fact infographics are meant to provide a quick overview without requiring additional information.<\/p>\n\n\n\n<p>If you have&nbsp;<em>any&nbsp;<\/em>doubts over whether your viewers will \u201cget\u201d it, go back to the drawing board and find new ways to simplify those complex ideas.&nbsp;It can also be helpful to share your copy with a team member who&#8217;s not familiar with the topic to see if anything is unclear.<\/p>\n\n\n\n<p>And of course, if you have <a href=\"https:\/\/www.brafton.com.au\/blog\/creation\/how-to-hire-marketing-writers-look-for-these-key-traits\/\" target=\"_blank\" rel=\"noreferrer noopener\">a copywriter on your team<\/a>, get them to take a peek before distribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Don\u2019t forget to label your visuals<\/h3>\n\n\n\n<p>While labels aren\u2019t always productive for society at large, they darn sure are in your infographics. In fact, they\u2019re integral. Repeat after me: visual aids are only helpful if your audience can understand them.&nbsp;<\/p>\n\n\n\n<p>Imagine if there were no labels in this infographic template example:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/components-of-ict-informational-infographic-2c4526ae-d279-4025-aba9-dc64843f15ee\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Components-of-ICT-Informational-Infographic-Template.png\" alt=\"writing infographic\" class=\"wp-image-63046\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Components-of-ICT-Informational-Infographic-Template.png 1632w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Components-of-ICT-Informational-Infographic-Template-300x194.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Components-of-ICT-Informational-Infographic-Template-1024x663.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Components-of-ICT-Informational-Infographic-Template-768x497.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Components-of-ICT-Informational-Infographic-Template-1536x994.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Components-of-ICT-Informational-Infographic-Template-730x472.png 730w\" sizes=\"(max-width: 1632px) 100vw, 1632px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/components-of-ict-informational-infographic-2c4526ae-d279-4025-aba9-dc64843f15ee\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Even though icons are used, there would still be way too much room for interpretation.&nbsp;<\/p>\n\n\n\n<p>So whenever you include graphs, charts or other statistical information, ensure they\u2019re labeled properly so viewers can comprehend them. This is a basic&nbsp;<a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\" target=\"_blank\" rel=\"noreferrer noopener\">data visualization<\/a>&nbsp;principle; your charts and graphs will be a waste of space otherwise!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Use subheadings wisely<\/h3>\n\n\n\n<p>Subheadings aren\u2019t just easy on the eyes. Aside from adding line breaks and breaking up blocks of texts, they\u2019re an essential writing tool to engage and inform readers.&nbsp;<\/p>\n\n\n\n<p>That\u2019s because most people don\u2019t look at infographics in a linear fashion. Instead, they\u2019ll scan the page first according to its&nbsp;<a href=\"https:\/\/venngage.com\/blog\/visual-hierarchy\/\" target=\"_blank\" rel=\"noreferrer noopener\">visual hierarchy<\/a>, and they\u2019ll look at the subheadings for clues. If the subheadings are interesting enough, they\u2019ll read the rest.<\/p>\n\n\n\n<p>So use clear subheadings that spark curiosity and add value!<\/p>\n\n\n\n<p>Check out this template below for an example:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/coping-with-stress-during-a-crisis-infographic-c67c2261-5dcf-449d-9415-147f8b636a69\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template.png\" alt=\"writing infographic\" class=\"wp-image-63047\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template-104x300.png 104w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template-356x1024.png 356w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template-768x2212.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template-533x1536.png 533w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template-711x2048.png 711w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/Stress-Infographic-Template-730x2102.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/coping-with-stress-during-a-crisis-infographic-c67c2261-5dcf-449d-9415-147f8b636a69\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Even without reading the body, you\u2019ve already learned a couple of tips that make you curious to know more.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019re done writing your infographic copy, you\u2019re not out of the woods yet. Keep reading for two essential tips that\u2019ll help you finish strong.&nbsp;<\/p>\n\n\n\n<p><strong><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to guarantee high-quality, effective infographic copy<\/h2>\n\n\n\n<p>Before you publish or share your infographic, use these best practices to ensure everything is up to snuff.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use software to check for grammar and spelling mistakes&nbsp;<\/h3>\n\n\n\n<p>Eyes can be deceiving\u2026 especially, if you\u2019ve been staring at the same page for a while. Fact is, even if you read over your copy multiple times, it\u2019s likely you\u2019ll miss some errors. (Just human nature, nothing personal.)&nbsp;<\/p>\n\n\n\n<p>A good solution is to use online proofreading assistants or software to screen your text for grammar or spelling mistakes. Again, this doesn&#8217;t mean you suck at self-editing. Instead, think of it as taking a look over your work with fresh eyes.&nbsp;<\/p>\n\n\n\n<p>Which brings me to my next point\u2026&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ask someone to take a second look<\/h3>\n\n\n\n<p>I\u2019ll say it again: fresh eyes make a copywriter wise! If you can, get someone to read over your work. Ideally, that person would represent your target demographic. (If they don&#8217;t, just be sure to explain who your infographic is for before they have a look.) This helps you get an idea of how your audience will interpret the text.&nbsp;<\/p>\n\n\n\n<p>If you have a pool of loyal clients or customers, it\u2019s a smart move to ask for their thoughts and advice. This is a win-win situation: you\u2019ll gain insights to inform your writing, and they\u2019ll appreciate your effort to get them involved.<\/p>\n\n\n\n<p><strong><strong><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/strong><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"to\">How to get faster at writing infographics<\/h2>\n\n\n\n<p>The best way to produce infographics quickly is to start with a pre-made, editable template. That way, you won\u2019t have to wait around on designers or create one from scratch just to see the layout (read: space) you have to work with. Instead, you can focus on what really matters: writing infographic copy that engages.&nbsp;<\/p>\n\n\n\n<p>With Venngage\u2019s&nbsp;<a href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infographic Maker<\/a>&nbsp;and huge selection of easy-to-edit templates, you can swap out the text (or any design asset, for that matter) in no time, and iterate as needed.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/writing-infographic.gif\" alt=\"writing infographic\" class=\"wp-image-63055\" width=\"360\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"\/><\/figure><\/div>\n\n\n\n<p>All it takes is three steps:&nbsp;<\/p>\n\n\n\n<ol>\n<li>Create an outline for your infographic copy. (<a href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read this blog<\/a>&nbsp;for tips.)&nbsp;<\/li>\n\n\n\n<li>Pick an infographic layout that suits your topic and audience from our library of professionally-designed templates.<\/li>\n\n\n\n<li><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Sign-up for a free Venngage account<\/a>.<\/li>\n\n\n\n<li>Now that you\u2019ve got a great starting point, it\u2019s time to add your text and make it totally your own. Customize the template by swapping in your copy to each pre-made section. Then, if you want, continue personalizing by adding images, icons and colors with Venngage\u2019s intuitive drag-and-drop editor.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Cue:&nbsp;<em>that was easy.<\/em><\/p>\n\n\n\n<p><strong><strong><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/strong><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\">Create excellent infographics with these proven writing tips&nbsp;<\/h2>\n\n\n\n<p>Your infographic communications are a visual representation of your brand \u2014 so don\u2019t waste time creating poorly written, unhelpful infographics that only hurt your image. Instead, use these tips to craft captivating infographic copy and maximize the value of your designs.&nbsp;<\/p>\n\n\n\n<p>And remember: Venngage gives you the freedom to focus on your written content by dramatically reducing design time. Check out our huge selection of professionally designed <a href=\"https:\/\/venngage.com\/templates\/infographics\" target=\"_blank\" rel=\"noreferrer noopener\">infographic templates<\/a>, and start producing effortlessly engaging communications today.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>Visual content isn\u2019t the only thing that can make or break an infographic. While many folks focus on the overall design, all too often they forget one crucial element: the copy.&nbsp; Indeed, your work will go to waste if your infographics lack substance and clarity. Those are major turnoffs for most readers, leaving the impression [&hellip;]<\/p>\n","protected":false},"author":142,"featured_media":63049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599,95,607],"tags":[238],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Writing copy for an infographic? If you&#039;re not sure where to start or what type of copy will work best, click here for expert guidance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/writing-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Great Copy for an Infographic\u00a0 - Venngage\" \/>\n<meta property=\"og:description\" content=\"Writing copy for an infographic? 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