{"id":62234,"date":"2022-10-02T11:58:00","date_gmt":"2022-10-02T15:58:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=62234"},"modified":"2025-03-11T05:56:53","modified_gmt":"2025-03-11T09:56:53","slug":"creating-an-ebook","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/creating-an-ebook\/","title":{"rendered":"How to Create an Ebook that Engages and Converts [+ Easy-To-Use Templates]"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/8795207c-8a47-48e6-855b-6b8870dd825d-1.png\" alt=\"create an ebook blog header\" class=\"wp-image-62307\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/8795207c-8a47-48e6-855b-6b8870dd825d-1.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/8795207c-8a47-48e6-855b-6b8870dd825d-1-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/8795207c-8a47-48e6-855b-6b8870dd825d-1-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/8795207c-8a47-48e6-855b-6b8870dd825d-1-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>E-commerce. E-banking. E-gift cards. What do you know \u2014 we live in a world where we can do everything virtually. Or better yet \u2014 a world where almost everything&nbsp;<em>can be converted electronically<\/em>.<\/p>\n\n\n\n<p>Of course this applies to the most traditional reading materials: books.<\/p>\n\n\n\n<p>With more and more businesses or entrepreneurs jumping onto the content marketing train and creating ebooks to generate leads or to establish thought leadership, you could be late to the game if you don\u2019t have one right now.<\/p>\n\n\n\n<p>But fret not. In this blog post, I\u2019ll discuss how you can structure your ebook, what type of ebook format you should go for and most importantly \u2014 how you can create an ebook that engages and converts.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\"><strong>Click to jump ahead:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#what\">What is an ebook?<\/a><\/li>\n\n\n\n<li><a href=\"#is\">What is the structure of an ebook?<\/a><\/li>\n\n\n\n<li><a href=\"#are\">What are the common ebook formats?<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to create an ebook + tips to make it engaging<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is an ebook?<\/strong><\/h2>\n\n\n\n<p>Simply put, ebook is short for electronic book.<\/p>\n\n\n\n<p>The longer definition (according to the&nbsp;<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/e-book\" target=\"_blank\" rel=\"noreferrer noopener\">Merriam-Webster Dictionary<\/a>): an ebook is \u201ca book composed in or converted to digital format for display on a desktop computer screen or handheld device\u201d.&nbsp;<\/p>\n\n\n\n<p>These devices can be your mobile phone, your tablet, your e-ink reader, etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-7.png\" alt=\"\" class=\"wp-image-62287\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-7.png 1200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-7-300x158.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-7-1024x538.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-7-768x403.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-7-730x383.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Technically speaking, not all books converted into a digital form are ebooks \u2014 as an ebook\u2019s content needs to be&nbsp;<strong>non-editable<\/strong>&nbsp;and&nbsp;<strong>reflowable<\/strong>.<\/p>\n\n\n\n<p>I know, bear with me for a moment.<\/p>\n\n\n\n<p>Non-editable content means content that cannot be edited by readers and\/or other authors. And having reflowable content means the text layout automatically changes to fit the screen size of the gadget you use \u2014 or in other words, it\u2019s responsive.&nbsp;<\/p>\n\n\n\n<p>For this reason, PDF files can\u2019t exactly be considered ebooks in its traditional sense \u2014 because these files aren\u2019t responsive.&nbsp;<\/p>\n\n\n\n<p>But well, things have changed. As we\u2019re more familiar with this file format than most, and because it\u2019s easy to read or to create a PDF file \u2014 now a digital document in a PDF format can be considered an ebook too, as long as it follows the right structure (more on this in a moment).&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of an ebook your company can publish:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/leadership-skills-training-guide-ebook-6e0ce345-5630-45c5-9d77-8d7f2ff5ae5c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Leadership-Skills-Training-Guide-eBook-Template.png\" alt=\"creating an ebook\" class=\"wp-image-62236\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Leadership-Skills-Training-Guide-eBook-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Leadership-Skills-Training-Guide-eBook-Template-145x300.png 145w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Leadership-Skills-Training-Guide-eBook-Template-495x1024.png 495w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Leadership-Skills-Training-Guide-eBook-Template-768x1588.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Leadership-Skills-Training-Guide-eBook-Template-743x1536.png 743w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Leadership-Skills-Training-Guide-eBook-Template-730x1509.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/leadership-skills-training-guide-ebook-6e0ce345-5630-45c5-9d77-8d7f2ff5ae5c\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><em>Note: Just so you know, some of our templates are free to use and some require a small monthly fee.&nbsp;<\/em><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sign up<\/em><\/a><em>&nbsp;is always free, as is access to Venngage\u2019s online drag-and-drop editor.<\/em><\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"is\"><strong>What is the structure of an ebook?<\/strong><\/h2>\n\n\n\n<p>Just like a traditional book, an ebook has three major parts: the front matter, the body matter and the back matter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The front matter<\/strong><\/h3>\n\n\n\n<p>The front matter is the material that appears before the main content of the work. This includes the <a href=\"https:\/\/venngage.com\/blog\/ebook-cover\/\" target=\"_blank\" rel=\"noreferrer noopener\">cover<\/a>, title page, dedication, copyright page, foreword, acknowledgments and table of contents.<\/p>\n\n\n\n<p>Here\u2019s an example of the front matter in an ebook meant for e-commerce brands:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook.png\" alt=\"creating an ebook\" class=\"wp-image-62267\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook.png 1006w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-300x189.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-768x484.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-730x460.png 730w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The body matter<\/strong><\/h3>\n\n\n\n<p>The body matter is the main content of the book. It often breaks into chapters, sections, individual stories, or in the case of a collection \u2014 poems and articles. Other than the major content, the body matter includes the prologue and the epilogue too.<\/p>\n\n\n\n<p>Let\u2019s revisit the ebook template above. Here\u2019s an example of its body matter:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-1.png\" alt=\"creating an ebook\" class=\"wp-image-62274\" width=\"702\" height=\"445\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"\/><\/a><\/figure><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-2.png\" alt=\"creating an ebook\" class=\"wp-image-62275\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-2.png 719w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-2-300x201.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-3.png\" alt=\"creating an ebook\" class=\"wp-image-62276\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-3.png 734w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-3-300x185.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-3-730x451.png 730w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The back matter<\/strong><\/h3>\n\n\n\n<p>Following the main content is the back matter. It contains the afterword, endnotes, glossary, index, bibliography, biographical note and more. Of course, for non-fiction ebooks like the one above, it can include things like information about the author and the company, or a call to action (CTA):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-4.png\" alt=\"\" class=\"wp-image-62281\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-4.png 693w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-4-300x186.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/ecommerce-lead-generation-ebook-75f541e1-49e9-4e19-952a-2ff96caf3f2f\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"are\"><strong>What are the common ebook formats?<\/strong><\/h2>\n\n\n\n<p>There are quite a few options on how you could format your ebook. These include TXT, EPUB, AZW, PDF and MOBI. The format you choose matters, so make sure it is suitable for your audience and the platform where you distribute your ebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TXT (.txt)<\/strong><\/h3>\n\n\n\n<p>The simplest format of a plain text file uses the file extension .txt. Strictly used for text, this format doesn\u2019t support images, graphs or&nbsp;<a href=\"https:\/\/venngage.com\/blog\/interactive-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive<\/a>&nbsp;content \u2014 so it\u2019s perfect for text-heavy ebooks or for ebook drafts.&nbsp;<\/p>\n\n\n\n<p>Because of its simplicity, the TXT format is ideal for storing information that requires no special formatting. It doesn\u2019t have a fixed layout or&nbsp;<a href=\"https:\/\/www.fortinet.com\/resources\/cyberglossary\/digital-rights-management-drm\" target=\"_blank\" rel=\"noreferrer noopener\">digital rights management<\/a>&nbsp;(DRM).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>EPUB (.epub)<\/strong><\/h3>\n\n\n\n<p>Short for \u201celectronic publication\u201d, EPUB is the most widely supported ebook format. It can be read through different devices like most e-readers (including Kindle), computers, smartphones and tablets. All EPUB file formats are protected by DRM and have strong copy protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PDF<\/strong><\/h3>\n\n\n\n<p>PDF is short for \u201cportable document format\u201d, and like I already mentioned \u2014 a PDF isn\u2019t an ebook in the truest sense because it is not reflowable. However, it is the format that most of us are familiar with.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.docfly.com\/blog\/history-pdf\" target=\"_blank\" rel=\"noreferrer noopener\">We all know PDFs<\/a> for their ease of use and ability to maintain high-end designs and formats. When you edit an ebook template on Venngage \u2014 like this one, for example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/team-alignment-handbook-11696cd2-d840-4ae6-85a2-c70c3848e4ed\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-team-alignment-handbook.png\" alt=\"creating an ebook\" class=\"wp-image-62899\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-team-alignment-handbook.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-team-alignment-handbook-183x300.png 183w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-team-alignment-handbook-624x1024.png 624w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-team-alignment-handbook-768x1260.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-team-alignment-handbook-936x1536.png 936w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-team-alignment-handbook-730x1198.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/team-alignment-handbook-11696cd2-d840-4ae6-85a2-c70c3848e4ed\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>You can export the ebook as a PDF or Interactive PDF file if you want all your links to be clickable. You can also add multiple images, icons, illustrations, graphs or charts to your ebook to make it visually engaging.&nbsp;<\/p>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/venngage.com\/blog\/interactive-ebooks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactive Ebooks 101: What They Are and How to Make Them<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>MOBI (.mobi)<\/strong><\/h3>\n\n\n\n<p>A Mobipocket ebook file, also referred to as a MOBI file, was used by Amazon as its first file format when it launched Kindle. However, MOBI\u2019s support file was withdrawn and discontinued in 2011. It has since been replaced by the AZW file format.&nbsp;<\/p>\n\n\n\n<p>In 2022, however, Amazon has announced that MOBI files (.mobi, .azw) no longer support the newest Kindle features for documents. This is in addition to Amazon\u2019s move to support EPUB file formats in late 2022.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AZW<\/strong><\/h3>\n\n\n\n<p>The AZW files replaced MOBI file formatting. It is also known as the Kindle file since it was developed by Amazon for its Kindle e-readers.&nbsp;<\/p>\n\n\n\n<p>Files using the AZW format are accessible only from the Amazon online bookstore and are DRM-protected. This makes them readable on Kindles and any devices with Kindle applications. Complex content such as bookmarks, annotations and highlights can be stored using the AZW file format.<\/p>\n\n\n\n<p>As mentioned, Amazon is currently moving away from AZW files for Kindle ebooks.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong>  <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to create an ebook + tips to make it engaging<\/strong><\/h2>\n\n\n\n<p>It\u2019s not that difficult to write an ebook \u2014 especially if you\u2019ve nailed down the idea. However, it can be really hard to make the ebook engaging unless you know the right tool. Here are some steps and tips on how to create an ebook that readers can sink their teeth into:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Know your target audience<\/strong><\/h3>\n\n\n\n<p>If your business has already ventured through marketing, you\u2019ll most likely have some idea about your target audience. If you don\u2019t \u2014 pause for a sec and write \u201ccustomer research\u201d on your to-do list. Done? Alright.<\/p>\n\n\n\n<p>Knowing who you\u2019re writing to and for is really important \u2014 once you\u2019ve known who your audience is and what their needs and wants are, you\u2019ll know what kind of pain points you can hit in your ebook, and how you can get your readers to&nbsp;<em>stay and read<\/em>.&nbsp;<\/p>\n\n\n\n<p>Maybe you\u2019ve got an ebook topic in mind, maybe you don\u2019t. Talk to your customers to see whether they\u2019ll find the topic intriguing. Creating an ebook takes time, and you don\u2019t want to invest a large chunk of your time (which equals money) into something that doesn\u2019t convert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decide on a topic, research and plan your project<\/strong><\/h3>\n\n\n\n<p>Now you should know which topic to go for. Time to start researching,&nbsp;interviewing subject matter experts&nbsp;(if need to), and creating a concrete plan to write this ebook.<\/p>\n\n\n\n<p>I\u2019d suggest working backward from your final deadline. Say you want to <a href=\"https:\/\/venngage.com\/blog\/how-to-publish-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">publish an ebook<\/a> on June 1st. Taking into account the launch promotion \u2014 which can last two-three weeks from the launch date or maybe one week prior to the launch date \u2014 you should aim to have the final draft of the ebook, designed and everything, on May 15th. This gives you about a week to get people\u2019s feedback and to fix things if you need to, and to finalize your ebook <a href=\"https:\/\/venngage.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing plan<\/a>.<\/p>\n\n\n\n<p>Not sure how you should be strategizing your ebook marketing plan? This article on <a href=\"https:\/\/venngage.com\/blog\/how-to-market-an-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to promote your ebook<\/a> might come in handy. <\/p>\n\n\n\n<p>From that date, you can work backward to see when you should have the ebook cover designed, complete the first draft, finish consolidating all the research materials, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Write and organize your content<\/strong><\/h3>\n\n\n\n<p>Naturally, with good ideas under your belt, a good plan to commit to, and a good understanding of your readers \u2014 the next thing to do is to write. I know, exciting.<\/p>\n\n\n\n<p>There are a few options on how to go about it. You can either create content from scratch, compile multiple pieces of your existing content, or use one excellent piece of content as your source material. Whichever way you choose, always create an outline first.&nbsp;<\/p>\n\n\n\n<p>With an ebook like this template, for example, you can start by creating the outline \u2014 which you can see from the Table of Contents:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/seo-beginner-guide-ebook-2ec874ac-976b-473c-b80b-47b27219f3ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-9.png\" alt=\"creating an ebook\" class=\"wp-image-62292\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-9.png 915w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-9-300x196.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-9-768x503.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-9-730x478.png 730w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/seo-beginner-guide-ebook-2ec874ac-976b-473c-b80b-47b27219f3ef\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-10.png\" alt=\"creating an ebook\" class=\"wp-image-62293\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-10.png 961w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-10-300x199.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-10-768x510.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-10-730x485.png 730w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/seo-beginner-guide-ebook-2ec874ac-976b-473c-b80b-47b27219f3ef\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pick the right ebook format<\/strong><\/h3>\n\n\n\n<p>From the formats discussed earlier, pick one that\u2019s appropriate for your content and for your readers.<\/p>\n\n\n\n<p>If you plan to include lots of images and illustrations in your ebook \u2014 and I highly recommend you do, if you\u2019re writing one for your business \u2014 PDF would be the most suitable file format. It\u2019s a popular file type too, so most likely your readers won\u2019t have difficulty reading your ebook.<\/p>\n\n\n\n<p><strong>Pro tip<\/strong>: To promote your ebook, you can repurpose it into different formats i.e. <a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographics<\/a>, social media graphics, webinar slides, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choose an ebook maker and edit an ebook template<\/strong><\/h3>\n\n\n\n<p>One of the most important steps when creating an ebook is choosing the right platform where you can design and lay out your content.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve set on creating a PDF ebook, Venngage can help. We\u2019ve got a library of ebook templates you can choose from:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-Venngage-templates.png\" alt=\"Venngage ebook templates\" class=\"wp-image-62896\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-Venngage-templates.png 1641w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-Venngage-templates-300x159.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-Venngage-templates-1024x542.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-Venngage-templates-768x406.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-Venngage-templates-1536x812.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-Venngage-templates-730x386.png 730w\" sizes=\"(max-width: 1641px) 100vw, 1641px\" \/><\/a><\/figure><\/div>\n\n\n<p>You can just pick a template, add your content, and add the design touches as you like. You can also brand your ebook with&nbsp;<a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a>: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"420\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/brand-kit-gif-1.gif\" alt=\"creating an ebook\" class=\"wp-image-62285\"\/><\/figure><\/div>\n\n\n<p>Once you\u2019re done, feel free to share your ebook using a private link so your colleagues can read and provide feedback. Or if you would like to&nbsp;<a href=\"https:\/\/venngage.com\/blog\/real-time-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborate with your team<\/a>&nbsp;while writing the book, that\u2019s fine too:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"354\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/collab-gif-color.gif\" alt=\"creating an ebook\" class=\"wp-image-62286\"\/><\/figure><\/div>\n\n\n<p>For more ebook design inspiration, check out this article on the 15+ inspiring <a href=\"https:\/\/venngage.com\/blog\/ebook-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">ebook examples <\/a>to captivate your readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create your ebook and get internal feedback from teams<\/strong><\/h3>\n\n\n\n<p>Once you\u2019re ready, export your ebook as a PDF or Interactive PDF:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-8.png\" alt=\"creating an ebook\" class=\"wp-image-62288\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-8.png 1974w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-8-300x195.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-8-1024x667.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-8-768x500.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-8-1536x1001.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/10\/creating-an-ebook-8-730x476.png 730w\" sizes=\"(max-width: 1974px) 100vw, 1974px\" \/><\/figure><\/div>\n\n\n<p>Now you can send your ebook to your colleagues for the first round of feedback. Make sure to test all the links in your file (if you export your ebook as an Interactive PDF), and see if there are any spelling mistakes or if your file is legible on a small screen (like on a smartphone).<\/p>\n\n\n\n<p>For more examples of&nbsp;<a href=\"https:\/\/venngage.com\/blog\/ebook-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">ebook templates<\/a>&nbsp;and ebook design tips, check out our post:&nbsp;<a href=\"https:\/\/venngage.com\/blog\/ebook-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">20+ eBook Templates and Design Tips (From an Expert Who Sold 10k+ Paid Copies)<\/a><\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong>  <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Generate leads and establish your thought leadership with a well-designed ebook<\/strong><\/h2>\n\n\n\n<p>Now that you&#8217;ve got your <a href=\"https:\/\/venngage.com\/blog\/ebook-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">ebook design<\/a> ready, it&#8217;s time to <a href=\"https:\/\/venngage.com\/blog\/how-to-sell-ebooks-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">sell your ebook online<\/a>! When done right, ebooks can help you establish your business\u2019s credibility, capture new customers and drive revenue. Put the exciting, eye-catching, entertaining, eloquent and effective \u201cE\u201d on that ebook \u2014 by using a Venngage ebook template. It\u2019s free to try!<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>E-commerce. E-banking. E-gift cards. What do you know \u2014 we live in a world where we can do everything virtually. Or better yet \u2014 a world where almost everything&nbsp;can be converted electronically. Of course this applies to the most traditional reading materials: books. With more and more businesses or entrepreneurs jumping onto the content marketing [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":62307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599],"tags":[230,250],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Ebooks are great to establish thought leadership and generate leads. 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