{"id":61633,"date":"2022-09-21T14:51:00","date_gmt":"2022-09-21T18:51:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=61633"},"modified":"2024-06-13T04:30:16","modified_gmt":"2024-06-13T08:30:16","slug":"design-principle-variety","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/design-principle-variety\/","title":{"rendered":"A Brief Guide to Variety \u2014 A Design Principle"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"3200\" height=\"1800\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle.png\" alt=\"A Brief Guide to Variety \u2014 A Design Principle\" class=\"wp-image-61907\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle.png 3200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle-1024x576.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle-1536x864.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle-2048x1152.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/A_Brief_Guide_to_Variety_\u2014_A_Design_Principle-730x411.png 730w\" sizes=\"(max-width: 3200px) 100vw, 3200px\" \/><\/a><\/figure>\n\n\n\n<p>You&#8217;ve no doubt heard the phrase, &#8220;Variety is the spice of life&#8221;. As it turns out, variety is also the spice of good design. <\/p>\n\n\n\n<p>As a design principle, variety can help draw readers in, highlight important facts and create visual interest in your business communications.<\/p>\n\n\n\n<p>Let&#8217;s learn more about this unique principle, some examples of variety in design and how you can use variety to your advantage in your brand&#8217;s communications \u2014 from <a href=\"https:\/\/venngage.com\/templates\/infographics\" target=\"_blank\" rel=\"noreferrer noopener\">infographics<\/a> to <a href=\"https:\/\/venngage.com\/templates\/reports\/annual\" target=\"_blank\" rel=\"noreferrer noopener\">annual reports<\/a>. But remember, as with actual spices, a little variety goes a long way.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\"><strong>Click to jump ahead:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#what\">What does variety mean in design?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why is variety important in design?<\/a><\/li>\n\n\n\n<li><a href=\"#examples\">Examples of the variety principle in design<\/a><\/li>\n\n\n\n<li><a href=\"#tips\">Tips for using variety in design<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">Variety FAQ<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What does variety mean in design?<\/h2>\n\n\n\n<p>Variety is one of the most straightforward <a href=\"https:\/\/venngage.com\/blog\/design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">design principles<\/a> out there \u2014 it means just what it says. By varying colors, shapes, typography and other elements, businesses can ensure their visual communications are engaging and informative. <\/p>\n\n\n\n<p>Variety has the added benefit of helping you achieve other design principles, like repetition, <a href=\"https:\/\/venngage.com\/blog\/design-principle-emphasis\/\" target=\"_blank\" rel=\"noreferrer noopener\">emphasis<\/a> and movement. That&#8217;s not to say you should strive for a design that has variety turned up to 100%. Going too far in the variety direction can make a design feel chaotic.<\/p>\n\n\n\n<p>Case in point:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Variety_Design_Principle_Bad_Example.jpeg\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Variety_Design_Principle_Bad_Example.jpeg\" alt=\"Variety principle of design - example of a website with variety taken too far making it look chaotic\" class=\"wp-image-61910\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Variety_Design_Principle_Bad_Example.jpeg 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Variety_Design_Principle_Bad_Example-300x169.jpeg 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Variety_Design_Principle_Bad_Example-768x432.jpeg 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Variety_Design_Principle_Bad_Example-730x411.jpeg 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"\/\/www.practicalecommerce.com\/wp-content\/uploads\/images\/imports\/BadWeb_01_worst_website-1024x576.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>This satirical website was intentionally designed to break all the rules. But it gets the point across: using too much variety in a design will confuse your audience and may even unsettle them. When I see a design like that, I get the same feeling as when I look around my office and see that I&#8217;ve let it get too cluttered.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why is variety important in design?<\/h2>\n\n\n\n<p>Variety is important in design because it can help a designer guide the reader down the page, highlight important information and create or reinforce a visual theme. It also helps keep brand communications from feeling stock or standard, as it clues readers in to the idea that a real person thought about this material.<\/p>\n\n\n\n<p>Varying certain elements in a design can help you follow many of the other main principles of design, too. Let&#8217;s take a closer look at some of these related principles:<\/p>\n\n\n\n<ul>\n<li><strong>Repetition: <\/strong>you might think repetition and variety would conflict, but in reality, variety helps temper repetition. Using these two principles in concert is one of the best ways to create an overall design theme. The reader gets just enough variety and repetition, without being beaten over the head with either.<\/li>\n\n\n\n<li><strong>Emphasis: <\/strong>Calling attention to important items in your design means using variety (and other design principles) to make things larger, give them a different color or otherwise make them eye-catching. <\/li>\n\n\n\n<li><strong>Movement: <\/strong>Using variety to help push the readers&#8217; eye down the page can also reinforce the movement design principle, which gives the reader subtle (or obvious) visual cues about the flow of information.<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">Examples of the variety principle in design<\/h2>\n\n\n\n<p>Now that we understand a little bit more about the variety design principle, let&#8217;s take a look at some examples of it in action, so you can see for yourself the impact smart use of variety can have.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">The following <a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic<\/a> has a clear and unmistakable use of variety to bring visual interest to the information. Imagine the boxes in this design were all the same color or the icons were all of the same shade. The eye would have no idea what to do or where to go, and the average reader would tune out this information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/diversity-and-inclusion-terminology-infographic-dbc47165-dee4-478f-a0b9-313a54a5338a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Diversity-Inclusion-Terminology-Infographic-791x1024.png\" alt=\"Diversity infographic - variety principle of design example\" class=\"wp-image-61911\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Diversity-Inclusion-Terminology-Infographic-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Diversity-Inclusion-Terminology-Infographic-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Diversity-Inclusion-Terminology-Infographic-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Diversity-Inclusion-Terminology-Infographic-730x945.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Diversity-Inclusion-Terminology-Infographic.png 816w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/diversity-and-inclusion-terminology-infographic-dbc47165-dee4-478f-a0b9-313a54a5338a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><meta charset=\"utf-8\">Variety can also come into play with placement of information, as in this <a href=\"https:\/\/venngage.com\/blog\/infographic-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">infographic design<\/a>, which varies placement of written content with each new row, swapping from side to side. You can also see how the designer used a variety of shapes and colors to bring movement and rhythm to the design, without going overboard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/corporate-talent-acquisition-infographic-c4c384db-67b6-448c-8d43-29e0ecfcec4b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1.png\" alt=\"Corporate talent acquisition infographic - variety principle of design example\" class=\"wp-image-61913\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1-84x300.png 84w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1-288x1024.png 288w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1-768x2729.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1-432x1536.png 432w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1-576x2048.png 576w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Corporate_Talent_Acquisition_Infographic-1-1-730x2594.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/corporate-talent-acquisition-infographic-c4c384db-67b6-448c-8d43-29e0ecfcec4b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><meta charset=\"utf-8\">Even subtle use of variety can be effective. Consider the top section of this infographic, which uses shapes meant to evoke a Pinterest board. While they&#8217;re in a row and it&#8217;s clear the three shapes go together, the designer has dropped one slightly lower than the rest, which adds energy and excitement to the design.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/pinterest-infographic-503ba596-29bb-48d9-8e13-49bcbee0b393\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2.png\" alt=\"Pinterest Infographic - Variety Design Principle Example\" class=\"wp-image-61916\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2-99x300.png 99w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2-338x1024.png 338w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2-768x2324.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2-508x1536.png 508w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2-677x2048.png 677w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Pinterest_Infographic-2-730x2209.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/pinterest-infographic-503ba596-29bb-48d9-8e13-49bcbee0b393\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><meta charset=\"utf-8\">When applying variety to your designs, it&#8217;s important to remember some elements should remain consistent. In this infographic, for example, all of the smaller icons throughout are in a similar style, which creates cohesiveness. If the designer had chosen a different style for each icon, the result would be a confusing mess.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/eating-healthy-infographic-a204bd5c-7e6b-4b96-afd2-92c10fb14040\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1.png\" alt=\"How to Develop Healthy Eating Habits Infographic - Variety principle of design example\" class=\"wp-image-61920\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1-64x300.png 64w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1-219x1024.png 219w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1-768x3589.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1-329x1536.png 329w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1-438x2048.png 438w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthy_Eating_Infographic-1-730x3411.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/eating-healthy-infographic-a204bd5c-7e6b-4b96-afd2-92c10fb14040\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><em>Just so you know, some of our infographic templates are free to use and some require a small monthly fee.&nbsp;<a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a>&nbsp;is always free, as is access to Venngage&#8217;s online drag-and-drop editor.<\/em><\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Tips for using variety in design<\/h2>\n\n\n\n<p>Here are some tips and tricks to help you add variety to your business communications:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use the squint test<\/h3>\n\n\n\n<p>I learned to do the squint test when I was studying newspaper design in college, and it basically goes like this: Look at your design and purposefully squint or un-focus your eyes until the design appears blurry. If it looks like one big blob of text, it&#8217;s likely there&#8217;s not enough variety in it. <\/p>\n\n\n\n<p>The squint test can also help you identify if your design is imbalanced or the wrong elements are emphasized. Sometimes a fix is as simple as varying type treatments, like in the infographic below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/stroke-risk-factors-infographic-b2f1ca90-f601-41bc-9f13-fde9a5d27a21\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Stroke_Risk_Factors_Infographic-1.png\" alt=\"Stroke Risk Factors Infographic - Variety principle of design example \" class=\"wp-image-61922\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Stroke_Risk_Factors_Infographic-1.png 1056w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Stroke_Risk_Factors_Infographic-1-300x232.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Stroke_Risk_Factors_Infographic-1-1024x791.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Stroke_Risk_Factors_Infographic-1-768x593.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Stroke_Risk_Factors_Infographic-1-730x564.png 730w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/stroke-risk-factors-infographic-b2f1ca90-f601-41bc-9f13-fde9a5d27a21\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>For more simple graphic design tips like this one, check out our blog: <a href=\"https:\/\/venngage.com\/blog\/graphic-design-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">11 Actionable Graphic Design Tips for Beginners, According to Design Experts<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stick to a style<\/h3>\n\n\n\n<p><meta charset=\"utf-8\">I&#8217;ve touched on this already, but using variety doesn&#8217;t mean every element in your design should be completely unique&#8230; nor should everything be exactly the same. <\/p>\n\n\n\n<p>This can be a tricky balancing act. Think of it this way: you&#8217;re aiming for siblings, not twins. That means using a consistent color palette, fonts and icons, as in the following annual report template:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/reports\/corporate-healthcare-annual-report-afedfb57-f448-4504-9be9-e367d408a583\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthcare_Annual_Report_Template-1.png\" alt=\"Annual report template - variety principle of design example\" class=\"wp-image-61924\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthcare_Annual_Report_Template-1.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthcare_Annual_Report_Template-1-145x300.png 145w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthcare_Annual_Report_Template-1-495x1024.png 495w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthcare_Annual_Report_Template-1-768x1589.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthcare_Annual_Report_Template-1-742x1536.png 742w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Healthcare_Annual_Report_Template-1-730x1510.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/corporate-healthcare-annual-report-afedfb57-f448-4504-9be9-e367d408a583\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Consider color<\/h3>\n\n\n\n<p>Varying the colors you use is one of the easiest ways to bring variety to your designs. And you can do this in a number of ways, whether it&#8217;s by using different shaded boxes, icons, illustrations or typography. <\/p>\n\n\n\n<p>This infographic uses a couple of different methods, including shaded boxes and varying colors in text, to amp up the variety. But remember that consistent style applies to type as well. Note the designer stuck with a consistent color palette, even though they varied colors from section-to-section.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/internal-talent-acquisition-infographic-136b98f8-f40e-4ac7-875e-dd21c3b7c8de\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic.png\" alt=\"Internal talent acquisition infographic - variety principle of design example\" class=\"wp-image-61925\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic-80x300.png 80w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic-274x1024.png 274w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic-768x2871.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic-411x1536.png 411w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic-548x2048.png 548w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/09\/Internal_talent_acquisition_infographic-730x2729.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/internal-talent-acquisition-infographic-136b98f8-f40e-4ac7-875e-dd21c3b7c8de\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Variety FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq-question-1\">What are the 7 types of principles of design?<\/h3>\n\n\n\n<p>There are far more than seven design principles, but the seven often considered most crucial are <a href=\"https:\/\/venngage.com\/blog\/design-principle-unity\/\" target=\"_blank\" rel=\"noreferrer noopener\">unity<\/a>, <a href=\"https:\/\/venngage.com\/blog\/visual-hierarchy\/\" target=\"_blank\" rel=\"noreferrer noopener\">hierarchy<\/a>, repetition, emphasis, <a href=\"https:\/\/venngage.com\/blog\/design-principle-alignment\/\" target=\"_blank\" rel=\"noreferrer noopener\">alignment<\/a>, <a href=\"https:\/\/venngage.com\/blog\/design-principle-contrast\/\" target=\"_blank\" rel=\"noreferrer noopener\">contrast<\/a> and <a href=\"https:\/\/venngage.com\/blog\/design-principle-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">balance<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq-question-2\">Is variety a principle of design?<\/h3>\n\n\n\n<p>Yes, variety is a principle of design that says you should strive to vary elements like colors, shapes and fonts to hold your readers&#8217; attention and help guide them down the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq-question-3\">What is unity and variety in principles of design?<\/h3>\n\n\n\n<p>In design, unity and variety could seem like they&#8217;re at cross purposes, but they actually go hand-in-hand \u2014 they&#8217;re both about creating visual interest and engagement, without the boring feeling of sameness. Unity is more of a design goal than a principle and variety is an important stepping stone toward that goal.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Too much variety and you&#8217;ll overwhelm your reader, but too little and they won&#8217;t be interested<\/h2>\n\n\n\n<p>There&#8217;s no doubt that variety, while it&#8217;s one of the most straightforward design principles, can also be one of the trickiest to apply. It can be tough to know when you&#8217;ve gone too far or not far enough. <\/p>\n\n\n\n<p>But with business communication in particular, it&#8217;s safe to say a little of this design spice goes a long way.<\/p>\n\n\n\n<p>And if you&#8217;re looking to achieve the perfect balance of variety and repetition, look no further than Venngage&#8217;s <a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">library of professionally-designed templates<\/a>. While you&#8217;re practicing this principle, a template can be a great place to start.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve no doubt heard the phrase, &#8220;Variety is the spice of life&#8221;. As it turns out, variety is also the spice of good design. As a design principle, variety can help draw readers in, highlight important facts and create visual interest in your business communications. Let&#8217;s learn more about this unique principle, some examples of [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":61907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Just like a strong spice, variety can make your design come to life \u2014 or it can make your work look amateurish. Read all about it here...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/design-principle-variety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Brief Guide to Variety \u2014 A Design Principle - Venngage\" \/>\n<meta property=\"og:description\" content=\"Just like a strong spice, variety can make your design come to life \u2014 or it can make your work look amateurish. 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