{"id":60446,"date":"2022-08-11T13:39:00","date_gmt":"2022-08-11T17:39:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=60446"},"modified":"2026-03-12T07:01:48","modified_gmt":"2026-03-12T11:01:48","slug":"design-principle-balance","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/design-principle-balance\/","title":{"rendered":"A Brief Guide to Balance \u2014 A Design Principle"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"3200\" height=\"1800\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle.png\" alt=\"design principle balance\" class=\"wp-image-60463\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle.png 3200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle-1024x576.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle-1536x864.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle-2048x1152.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/A-Brief-Guide-to-Balance-\u2013-A-Design-Principle-730x411.png 730w\" sizes=\"(max-width: 3200px) 100vw, 3200px\" \/><\/a><\/figure><\/div>\n\n\n<p>One of the great artists of the 20th century, <a href=\"https:\/\/www.brainyquote.com\/quotes\/andrew_wyeth_330768#:~:text=Andrew%20Wyeth%20Quotes&amp;text=It's%20all%20in%20how%20you%20arrange%20the%20thing...%20the,the%20design%20is%20the%20motion.\" target=\"_blank\" rel=\"noreferrer noopener\">Andrew Wyeth<\/a>, once said, \u201cIt&#8217;s all in how you arrange the thing&#8230; the careful balance of the design is the motion.\u201d&nbsp;<\/p>\n\n\n\n<p>Wyeth was a master of the <a href=\"https:\/\/venngage.com\/blog\/design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">design principle<\/a> balance. He knew exactly how to place his subjects on a canvas to achieve a desired effect.&nbsp;<\/p>\n\n\n\n<p>A half century later, balance is still a key principle in art and graphic design. But rest assured, you don\u2019t have to be a master of the arts or a graphic designer to understand and make use of it.&nbsp;<\/p>\n\n\n\n<p>With a basic overview of the topic, you\u2019ll be able to apply balance with purpose and create a sense of equilibrium in your designs. And the more visually pleasing your <a href=\"https:\/\/venngage.com\/blog\/visual-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">visual communications<\/a> are, the more oohs and ahhs you\u2019ll get!&nbsp;<\/p>\n\n\n\n<p>So let\u2019s get to it. Read on for an introduction to this principle, including how to strike the perfect balance in your designs.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\"><strong>Click to jump ahead:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#what\">What is balance as a design principle?<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How is balance applied in design?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why is balance needed for an effective design?<\/a><\/li>\n\n\n\n<li><a href=\"#apply\">How to apply balance in design<\/a><\/li>\n\n\n\n<li><a href=\"#tips\">Tips for applying balance in your design<\/a><\/li>\n\n\n\n<li><a href=\"#FAQs\">FAQs on the balance principle of graphic design<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is balance as a design principle?<\/strong><\/h2>\n\n\n\n<p>Balance is one of the key principles in design. It refers to the distribution and visual weight of elements in a composition. A well-balanced design is naturally pleasing to the eye and exudes a sense of equilibrium.<\/p>\n\n\n\n<p>But don\u2019t be fooled by the word \u201cequilibrium\u201d. A balanced design doesn\u2019t necessarily mean every element is given equal weight. Rather, it simply means that no one element overpowers the design \u2014 everything works together to create a <a href=\"https:\/\/venngage.com\/blog\/design-principle-unity\/\" target=\"_blank\" rel=\"noreferrer noopener\">unified whole<\/a>.&nbsp;<\/p>\n\n\n\n<p>Often, an asymmetrical balance is the most visually satisfying solution. (More on the different types of balance a little later on!)&nbsp;<\/p>\n\n\n\n<p>That said, symmetrically balanced designs also have their time and place. This type of design looks and feels stable. It can be a good choice for more formal documents, or for simple designs where elements have equal importance, like in this example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/charts\/modern-marketing-strategy-pie-chart-94366f5c-8806-47bc-9114-b3f6c0a4d13a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/balance-design-principle-marketer-chart.png\" alt=\"balance design principle marketer donut charts\" class=\"wp-image-60480\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/balance-design-principle-marketer-chart.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/balance-design-principle-marketer-chart-300x186.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/balance-design-principle-marketer-chart-768x475.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/balance-design-principle-marketer-chart-730x452.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/charts\/modern-marketing-strategy-pie-chart-94366f5c-8806-47bc-9114-b3f6c0a4d13a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS CHART TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Notice how the designer uses a balance of <a href=\"https:\/\/venngage.com\/blog\/white-space-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">white space<\/a> (the breathing room around elements \u2014 also called <a href=\"https:\/\/venngage.com\/blog\/negative-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">negative space<\/a>) and positive space (the actual elements) to ensure the composition isn\u2019t too empty or full.&nbsp;<\/p>\n\n\n\n<p>In this example, each stat is given equal weight to support the overall message.&nbsp;The designer also uses <a href=\"https:\/\/venngage.com\/blog\/design-principle-repetition\/\" target=\"_blank\" rel=\"noreferrer noopener\">repetition<\/a> in the shapes and text treatments \u2014 paired with a little <a href=\"https:\/\/venngage.com\/blog\/design-principle-variety\/\" target=\"_blank\" rel=\"noreferrer noopener\">variety<\/a> in the colors \u2014 to achieve this balance. <\/p>\n\n\n\n<p>But as noted, balance doesn\u2019t require a fifty-fifty division or a mirroring of identical visual elements across two sides of a plane. You can use varied shapes and sizes on a page to achieve asymmetrical visual balance, like in this example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/charts\/visual-content-pie-chart-a40d782a-3b45-4cfa-af76-628368c874fd\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Visual-Content-Pie-Chart-Template.png\" alt=\"design principle balance\" class=\"wp-image-60448\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Visual-Content-Pie-Chart-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Visual-Content-Pie-Chart-Template-269x300.png 269w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Visual-Content-Pie-Chart-Template-768x856.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Visual-Content-Pie-Chart-Template-730x813.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/charts\/visual-content-pie-chart-a40d782a-3b45-4cfa-af76-628368c874fd\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS CHART TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Of course, in an unbalanced design, no such equilibrium exists.&nbsp;<\/p>\n\n\n\n<p>A lack of balance means that individual elements overpower one another and compete for attention, or dominate the page. This might include too much <a href=\"https:\/\/venngage.com\/blog\/design-principle-contrast\/\" target=\"_blank\" rel=\"noreferrer noopener\">contrast<\/a>, visual clutter, lack of <a href=\"https:\/\/venngage.com\/blog\/design-principle-alignment\/\" target=\"_blank\" rel=\"noreferrer noopener\">alignment<\/a> or blocks of text. But at the end of the day, a lack of balance causes a sense of tension, resulting in a design that\u2019s not so visually appealing.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How is balance applied in design?<\/strong><\/h2>\n\n\n\n<p>Definition: check. Now, you may be wondering, \u201cWhat types of balance can I use in my designs?\u201d&nbsp;<\/p>\n\n\n\n<p>Great question.&nbsp;<\/p>\n\n\n\n<p>There are several types of balance, including:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Symmetrical<\/li>\n\n\n\n<li>Asymmetrical<\/li>\n\n\n\n<li>Radial&nbsp;<\/li>\n\n\n\n<li>Mosaic<\/li>\n\n\n\n<li>Discordant<\/li>\n<\/ul>\n\n\n\n<p><strong>Symmetrical balance <\/strong>is when both sides of a composition have equal visual weight. This creates a more formal or classic feel.&nbsp;<\/p>\n\n\n\n<p>With this type of balance, you could draw a line through the middle of your design and each side would be the same. In other words, each side is a mirror image of the other.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of a <a href=\"https:\/\/venngage.com\/templates\/infographics\/comparison\">comparison infographic<\/a> that uses a simple symmetrical balance:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/leadership-styles-comparison-infographic-cebfbcb1-0d67-439c-9a1a-1372c1a1fbe4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Leadershipstlecomparisoninfographic-1-1024x541.png\" alt=\"Comparison infographic - design principle balance example\" class=\"wp-image-60561\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Leadershipstlecomparisoninfographic-1-1024x541.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Leadershipstlecomparisoninfographic-1-300x158.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Leadershipstlecomparisoninfographic-1-768x406.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Leadershipstlecomparisoninfographic-1-1536x811.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Leadershipstlecomparisoninfographic-1-730x385.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Leadershipstlecomparisoninfographic-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/leadership-styles-comparison-infographic-cebfbcb1-0d67-439c-9a1a-1372c1a1fbe4\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Asymmetrical balance<\/strong> is when elements aren\u2019t weighted equally. This adds visual interest and is ideal for more modern or informal designs.&nbsp;<\/p>\n\n\n\n<p>With this type of balance, the visual elements on either side of a composition aren\u2019t mirror images of each other.&nbsp;<\/p>\n\n\n\n<p>For example, the text boxes in the template below are unevenly distributed. The result? An infographic with an asymmetrical balance. But as you can see, despite the uneven division of elements, the layout as a whole looks perfectly balanced:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/5-stage-planning-process-hospital-timeline-318b4aab-a562-4e08-84a0-2f4c7f88cb4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/5-Stage-Planning-Process-Hospital-Timeline-Infographic-Template.png\" alt=\"design principle balance\" class=\"wp-image-60452\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/5-Stage-Planning-Process-Hospital-Timeline-Infographic-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/5-Stage-Planning-Process-Hospital-Timeline-Infographic-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/5-Stage-Planning-Process-Hospital-Timeline-Infographic-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/5-Stage-Planning-Process-Hospital-Timeline-Infographic-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/5-Stage-Planning-Process-Hospital-Timeline-Infographic-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/5-stage-planning-process-hospital-timeline-318b4aab-a562-4e08-84a0-2f4c7f88cb4a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Radial balance <\/strong>is when you distribute elements around a single point \u2014&nbsp;usually the center of a composition. This can help draw the viewer\u2019s eyes to a key point.&nbsp;<\/p>\n\n\n\n<p>With this type of balance, elements don\u2019t have to be perfectly symmetrical, but they may end up that way naturally since everything radiates out from one place.&nbsp;<\/p>\n\n\n\n<p>Take this business mind map template, for instance. The different text boxes and icons radiate out from the rocket ship and end up being symmetrical as a result:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/business-planning-mind-map-175e8cb8-44f7-44d5-82ce-2c7e9e26f8ff\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/mindmaptemplate-1.png\" alt=\"Mind map template - design principle balance example\" class=\"wp-image-60562\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/mindmaptemplate-1.png 1056w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/mindmaptemplate-1-300x232.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/mindmaptemplate-1-1024x791.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/mindmaptemplate-1-768x593.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/mindmaptemplate-1-730x564.png 730w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/business-planning-mind-map-175e8cb8-44f7-44d5-82ce-2c7e9e26f8ff\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Mosaic balance <\/strong>(also called crystallographic balance) is when elements seem chaotic, but there\u2019s an underlying organization to it all. This is best saved for unconventional or more abstract designs.<\/p>\n\n\n\n<p><strong>Discordant balance <\/strong>(also called off-balance!) is when elements aren\u2019t balanced at all. This can make viewers uncomfortable and stop them in their tracks.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why is balance needed for an effective design?<\/strong><\/h2>\n\n\n\n<p>Without balance, a design just feels off.&nbsp;<\/p>\n\n\n\n<p>A balanced composition is simply more pleasing to the eye, and depending on what type of balance you choose, can create a feeling of order.&nbsp;Paired with a clear <a href=\"https:\/\/venngage.com\/blog\/visual-hierarchy\/\" target=\"_blank\" rel=\"noreferrer noopener\">visual hierarchy<\/a>, balance makes a design digestible at a glance. <\/p>\n\n\n\n<p>Take the diagram below. The information it contains is easy to understand because it\u2019s balanced. Plus, the balance of shapes and symbols is easy on the eyes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/diagrams\/workflow-diagram-template-a46922d6-932b-4313-9224-bdc753459bde\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Workflow-Diagram-Template.png\" alt=\"design principle balance\" class=\"wp-image-60455\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Workflow-Diagram-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Workflow-Diagram-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Workflow-Diagram-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Workflow-Diagram-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Workflow-Diagram-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/diagrams\/workflow-diagram-template-a46922d6-932b-4313-9224-bdc753459bde\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS DIAGRAM TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Balance can also help draw the viewer&#8217;s attention towards specific elements in a design. When used correctly, you can create focal points in a composition that will guide the reader to the most important information at hand.&nbsp;<\/p>\n\n\n\n<p>For instance, the template below places visual weight on the bars and steps that make up the bottom half of the page. This highlights key information \u2014&nbsp;the plan-do-check-act cycle that\u2019s the main topic of the infographic:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/pdca-continuous-change-management-process-771a0086-6b9b-484f-866f-f95a2690e079\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/PDCA-Continuous-Change-Management-Process.png\" alt=\"design principle balance\" class=\"wp-image-60456\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/PDCA-Continuous-Change-Management-Process.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/PDCA-Continuous-Change-Management-Process-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/PDCA-Continuous-Change-Management-Process-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/PDCA-Continuous-Change-Management-Process-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/PDCA-Continuous-Change-Management-Process-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/pdca-continuous-change-management-process-771a0086-6b9b-484f-866f-f95a2690e079\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"apply\"><strong>How to apply balance in design<\/strong><\/h2>\n\n\n\n<p>Now that we know all about balance and its importance, let&#8217;s take a look at how to actually achieve it! Here are a few steps to help you apply balance to your designs:<\/p>\n\n\n\n<ol>\n<li><strong>Decide on the type of balance you want to use.<\/strong> As we\u2019ve seen, there are five types of balance you can use in your designs: symmetrical, asymmetrical, radial, mosaic and discordant. In all likelihood, you\u2019ll want to stick to the first three types.<br><br>Think about your objective and how best to get your message across. If you have several equally important points to make, symmetrical may be best. If you\u2019re trying to draw <a href=\"https:\/\/venngage.com\/blog\/design-principle-emphasis\/\" target=\"_blank\" rel=\"noreferrer noopener\">emphasis<\/a> to one key point, asymmetrical could be the right choice. If you have a key message with supporting facts, radial is a good option.<br><\/li>\n\n\n\n<li><strong>Create a focal point. <\/strong>A balanced composition needs a <a href=\"https:\/\/www.designyourway.net\/blog\/why-is-focal-point-essential-to-a-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">focal point<\/a> to anchor the whole layout. In an asymmetrically balanced design, this could be a dominant shape or element with more visual weight, like the text box in the flyer below, placed on one side. It\u2019s best to establish your page\u2019s focal point before anything else, so you can use it as a guide for your layout.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/flyers\/legal-consultant-firm-business-flyernew-2616ccb1-1f3c-4553-a083-162ef4351303\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Legal-Consultant-Firm-Business-Flyer-Template.png\" alt=\"design principle balance\" class=\"wp-image-60457\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Legal-Consultant-Firm-Business-Flyer-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Legal-Consultant-Firm-Business-Flyer-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Legal-Consultant-Firm-Business-Flyer-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Legal-Consultant-Firm-Business-Flyer-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Legal-Consultant-Firm-Business-Flyer-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/flyers\/legal-consultant-firm-business-flyernew-2616ccb1-1f3c-4553-a083-162ef4351303\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS FLYER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<ol start=\"3\">\n<li><strong><strong>Distribute your elements. <\/strong><\/strong>Once you\u2019ve established your layout\u2019s focal point, distribute your design elements around it. Be conscious of each element\u2019s perceived weight as you do this as well as their <a href=\"https:\/\/venngage.com\/blog\/design-principle-proximity\/\" target=\"_blank\" rel=\"noreferrer noopener\">proximity<\/a> to each other, so you can properly balance them around the page, like this <a href=\"https:\/\/venngage.com\/blog\/mind-map-examples\/\">mind map<\/a> does:<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/startups-mindmap-3ab71af1-373b-4245-bcdd-231f1dbb9d54\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Startup-Mind-Map.png\" alt=\"design principle balance\" class=\"wp-image-60458\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Startup-Mind-Map.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Startup-Mind-Map-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Startup-Mind-Map-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Startup-Mind-Map-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Startup-Mind-Map-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/startups-mindmap-3ab71af1-373b-4245-bcdd-231f1dbb9d54\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<ol start=\"4\">\n<li><strong><strong>Experiment! <\/strong><\/strong>The best way to learn how to use balance in your designs is to experiment a little. Play around with the elements on the page. Try both symmetrical and asymmetrical arrangements. The more you experiment, the more you\u2019ll get a feel for what balance looks like.<br><br>Venngage\u2019s templates and user-friendly drag-and-drop editor make it easy to mix, match and modify elements until you find the style that works for you. Here\u2019s a fun example of an infographic with a dynamic balance:<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/mental-health-007bf370-13c3-4976-891a-91d8dfcf4791\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"469\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Mental-Health-Infographic-Template.png\" alt=\"design principle balance\" class=\"wp-image-60460\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Mental-Health-Infographic-Template.png 700w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/Mental-Health-Infographic-Template-300x201.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/mental-health-007bf370-13c3-4976-891a-91d8dfcf4791\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>Tips for applying balance in your design<\/strong>s<\/h2>\n\n\n\n<p>Tip time! Here\u2019s some quick advice to help you achieve balance in your next design:&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>Use a template with a balanced composition.<\/strong> If you\u2019re not a designer or you\u2019re just getting started, using a template is a great way to get ahead. This will give you a balanced framework to work with. And the more templates you use, the more you\u2019ll get a feel for what makes a design truly balanced.<br><\/li>\n\n\n\n<li><strong>Use a grid pattern.<\/strong> If you\u2019re worried about achieving balance in your design, consider using a grid pattern. This will ensure each section is evenly balanced in your composition. Here\u2019s a sample brochure to give you a better idea of how a grid can help balance your layout.<br><\/li>\n\n\n\n<li><strong>Practice, practice, practice. <\/strong>Like with any skill,<strong> <\/strong>the best way to learn how to use balance in your designs is to practice. With Venngage\u2019s wide selection of <a href=\"https:\/\/venngage.com\/templates\">templates<\/a>, you can experiment with different types of balance to your heart&#8217;s content.<\/li>\n<\/ol>\n\n\n\n<p>For more specific <a href=\"https:\/\/venngage.com\/blog\/graphic-design-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design tips<\/a>, check out our post: <a href=\"https:\/\/venngage.com\/blog\/graphic-design-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">11 Actionable Graphic Design Tips for Beginners, According to Design Experts<\/a><\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQs\"><strong>FAQs on the balance principle of graphic design<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq-question-1\"><strong>What is an example of balance in the principles of design?<\/strong><\/h3>\n\n\n\n<p>There are five types of balance in graphic design: symmetrical, asymmetrical, radial, mosaic and discordant. To recap, symmetrical balance is when the elements on each side of a composition are given equal in weight. Asymmetrical balance is when elements aren\u2019t weighted evenly. Radial balance is when elements radiate out from a single point. Mosaic balance is when elements are chaotic yet organized. Discordant balance is when elements aren\u2019t balanced at all on purpose.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq-question-2\"><strong>What are the design principles of balance?<\/strong><\/h3>\n\n\n\n<p>Balance refers to the distribution of visual elements based on their perceived weight. Elements may be balanced based on color, texture and space to achieve a sense of equilibrium and harmony in a composition.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong>  <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Apply balance to your designs to catch and please the eye<\/strong><\/strong><\/h2>\n\n\n\n<p>Balance is foundational in design.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve been struggling to create visually pleasing designs, it could be that they\u2019re lacking in this department. Thankfully, you don\u2019t have to be an expert to apply this principle to your next project.&nbsp;<\/p>\n\n\n\n<p>Now that you have a basic understanding of the topic, you can choose the right type of balance for your goals. And of course, you don\u2019t have to start from scratch either. <a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">Choose a template<\/a> from Venngage\u2019s library to strike the perfect balance with your next design.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>One of the great artists of the 20th century, Andrew Wyeth, once said, \u201cIt&#8217;s all in how you arrange the thing&#8230; the careful balance of the design is the motion.\u201d&nbsp; Wyeth was a master of the design principle balance. He knew exactly how to place his subjects on a canvas to achieve a desired effect.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":60463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[187],"tags":[310],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Balance is what makes a layout feel deliberate instead of off. 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