{"id":57460,"date":"2022-07-27T19:07:00","date_gmt":"2022-07-27T23:07:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=57460"},"modified":"2024-09-12T23:04:14","modified_gmt":"2024-09-13T03:04:14","slug":"visual-hierarchy","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/visual-hierarchy\/","title":{"rendered":"What Is Visual Hierarchy &amp; Why It&#8217;s Important in Business Communication"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-60107 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication.png\" alt=\"Visual Hierarchy Design Principle\" width=\"3200\" height=\"1800\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication.png 3200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication-1024x576.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication-1536x864.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication-2048x1152.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication-730x411.png 730w\" sizes=\"(max-width: 3200px) 100vw, 3200px\" \/><\/a><\/p>\n\n\n<p>In any type of visual communication, making sure your audience understands the information at hand is the single most important task. Of course, it doesn&#8217;t hurt for your design to be really nice-looking as well.<\/p>\n\n\n\n<p>Visual hierarchy helps on both these fronts.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/venngage.com\/blog\/design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">design principle<\/a> helps readers understand what&#8217;s important at a glance, which is why it&#8217;s key for anyone creating business communications like infographics, reports, presentations and more. <\/p>\n\n\n\n<p>So without further ado, let&#8217;s explore the principles behind visual hierarchy and how you can apply them in your next project. (No design degree necessary!) <\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Click to jump ahead:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#what\">What is visual hierarchy?<\/a><\/li>\n\n\n\n<li><a href=\"#example\">What is an example of visual hierarchy?<\/a><\/li>\n\n\n\n<li><a href=\"#good\">What is good visual hierarchy?<\/a><\/li>\n\n\n\n<li><a href=\"#affect\">What four things affect visual hierarchy?<\/a><\/li>\n\n\n\n<li><a href=\"#principles\">What are six principles of visual hierarchy?<\/a><\/li>\n\n\n\n<li><a href=\"#business\">How can you apply visual hierarchy principles to business communication?<\/a><\/li>\n\n\n\n<li><a href=\"#create\">How can you create a visual hierarchy?<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is visual hierarchy?<\/strong><\/h2>\n\n\n\n<p>Visual hierarchy is a broad principle designers use to organize elements in their work and show order of importance or create visual flow. <\/p>\n\n\n\n<p>Examples of visual hierarchy are all around us. Movie posters, newspapers, websites, even your phone&#8217;s lock screen \u2014 all of these use visual hierarchy to communicate the relative importance of information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/lock-screen.png\"><img decoding=\"async\" loading=\"lazy\" width=\"680\" height=\"556\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/lock-screen.png\" alt=\"iPhone lock screen - visual hierarchy example\" class=\"wp-image-60254\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/lock-screen.png 680w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/lock-screen-300x245.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>iPhone lock screen<\/em>s<\/figcaption><\/figure><\/div>\n\n\n<p>As a reader, your eye is naturally drawn to the element that stands out most in any given visual. That&#8217;s often the largest thing, but not always.<\/p>\n\n\n\n<p>Designers use visual hierarchy (often paired with <a href=\"https:\/\/venngage.com\/blog\/design-principle-emphasis\/\" target=\"_blank\" rel=\"noreferrer noopener\">emphasis<\/a>) to provide subtle guidance to the reader about the order in which information should be consumed. They also use this principle to show how different pieces of information relate to one another.<\/p>\n\n\n\n<p>Visual hierarchy as a concept has its roots in the <a href=\"https:\/\/www.britannica.com\/science\/Gestalt-psychology\" target=\"_blank\" rel=\"noreferrer noopener\">Gestalt philosophy<\/a> that emerged in Germany during the early part of the 20th century. The primary premise of this school of thought is humans perceive patterns or entire compositions, rather than just their individual components.<\/p>\n\n\n\n<p><meta charset=\"utf-8\"><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example\"><strong>What is an example of visual hierarchy?<\/strong><\/h2>\n\n\n\n<p>There is no single way to apply visual hierarchy \u2014 it very much depends on the piece of visual content you&#8217;re working on. Earlier, I mentioned movie posters, and they&#8217;re an excellent way to understand how visual hierarchy can work on multiple levels, like in this classic example: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster.jpg\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster-684x1024.jpg\" alt=\"Wizard of Oz theatrical release poster - visual hierarchy example\" class=\"wp-image-57462\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster-684x1024.jpg 684w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster-201x300.jpg 201w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster-768x1149.jpg 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster-1027x1536.jpg 1027w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster-1369x2048.jpg 1369w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster-730x1092.jpg 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Wizard_of_oz_movie_poster.jpg 1399w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Wizard of Oz theatrical release poster<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>While some people might begin to read this poster at the very top, most people won&#8217;t. That&#8217;s because the largest element on the page is the title of the film. In addition to size, use of color and movement help draw the eye down the page.<\/p>\n\n\n\n<p>But that&#8217;s not the only example of how the designer took visual hierarchy into account when creating this poster. They also used typographic hierarchy to layer information based on how important it is. And there are even sub-layers within that.<\/p>\n\n\n\n<p>Take a look at the block of text listing the names of people in the film. The main stars \u2014 portraying, of course, Dorothy, the Wizard, the Scarecrow, the Cowardly Lion and the Tin Man \u2014 are listed with the biggest text, while other performers&#8217; names are smaller. <\/p>\n\n\n\n<p>In the entertainment industry, this is known as having top billing, but in design, it&#8217;s simply smart visual hierarchy. Speaking of which&#8230; <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good\"><strong>What is good visual hierarchy?<\/strong><\/h2>\n\n\n\n<p>Visual hierarchy is so fundamental to design that it can be easier to understand the reverse: bad visual hierarchy. In other words, good visual hierarchy, like many other design principles, only stands out when applied incorrectly. <\/p>\n\n\n\n<p>If you&#8217;ve ever attempted to park your car in a downtown area, you&#8217;ve probably encountered examples of bad visual hierarchy in the form of parking signs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/DJpIu4OU8AA4VOL.jpg\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/DJpIu4OU8AA4VOL.jpg\" alt=\"Downtown LA parking sign from Twitter user @_uhstudent - visual hierarchy example\" class=\"wp-image-57463\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/DJpIu4OU8AA4VOL.jpg 675w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/DJpIu4OU8AA4VOL-225x300.jpg 225w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Downtown LA parking sign from Twitter user @_uhstudent<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The signs themselves are, of course, meant to be functional. That means design isn&#8217;t a big consideration. But because these signs are often installed one on top of the other on poles, it can be quite difficult to decipher them.<\/p>\n\n\n\n<p>And while they all use some of the basic principles of visual hierarchy, because they&#8217;re placed in such close proximity to each other, they compete for attention. Worse, they seem to contradict each other. The result? I truly have no idea when it&#8217;s okay to park my car. <\/p>\n\n\n\n<p><meta charset=\"utf-8\"><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"affect\"><strong>What four things affect visual hierarchy?<\/strong><\/h2>\n\n\n\n<p>I&#8217;ll address basic visual hierarchy principles in a sec. But first, it&#8217;s important to understand how the human brain processes information. <\/p>\n\n\n\n<p>When all your designs flow from a deeper understanding of human visual processing, it&#8217;ll be easier to know when and how to apply hierarchy principles. This is key because every design is different, and not every principle of visual hierarchy applies in every case. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/hierarchy-principle-of-design-facebook-post-de8f6e3a-fba4-4824-9ca0-aa7ccbe8b6d8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/681734f3-8944-41b3-8576-90d29b369d56-1024x538.png\" alt=\"Principles of hierarchy - visual hierarchy example\" class=\"wp-image-60264\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/681734f3-8944-41b3-8576-90d29b369d56-1024x538.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/681734f3-8944-41b3-8576-90d29b369d56-300x158.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/681734f3-8944-41b3-8576-90d29b369d56-768x403.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/681734f3-8944-41b3-8576-90d29b369d56-730x383.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/681734f3-8944-41b3-8576-90d29b369d56.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/hierarchy-principle-of-design-facebook-post-de8f6e3a-fba4-4824-9ca0-aa7ccbe8b6d8\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>The basic point of visual hierarchy is to use the mind&#8217;s natural processes to make information easy to understand. Our brains, though quite advanced, use the same techniques to understand daily visual inputs, and these techniques are pretty basic.<\/p>\n\n\n\n<p>Specifically, our brains use four properties \u2014 size, color, <a href=\"https:\/\/venngage.com\/blog\/design-principle-alignment\/\" target=\"_blank\" rel=\"noreferrer noopener\">alignment<\/a> and character \u2014 to process, distinguish and understand information. So when creating a design, you can control how the eye moves across your work by manipulating these elements. <\/p>\n\n\n\n<p>Make sense? Now for some principles!<\/p>\n\n\n\n<p><meta charset=\"utf-8\"><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"principles\"><strong>What are the six principles of visual hierarchy?<\/strong><\/h2>\n\n\n\n<p>Here are the six major principles of visual hierarchy you can apply to your work (whether you&#8217;re a design savvy or can&#8217;t draw to save your life!):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Size<\/strong><\/h3>\n\n\n\n<p>While bigger might not be better, the human mind does process bigger elements as more important. We&#8217;ll read bigger text first and look at bigger images or illustrations before smaller ones. <\/p>\n\n\n\n<p>Remember: everything in your design is competing with everything else for attention. That means it&#8217;s your job to guide the reader by making sure the way elements are sized and scaled relative to each other reflects their importance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Color<\/strong><\/h3>\n\n\n\n<p>Bright colors tend to stand out, particularly if the colors around them are subdued. That means the eye will naturally be drawn to a color that looks different from the others, even if the difference isn&#8217;t extreme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reading patterns<\/strong><\/h3>\n\n\n\n<p>In the West, we read from top to bottom and left to right. While there are examples of good visual hierarchy that diverge from this pattern, there&#8217;s usually no reason to fight human nature. Conversely, if your culture reads from right to left, make sure the visual hierarchy of your design reflects that. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Alignment<\/strong><\/h3>\n\n\n\n<p>Elements aligned vertically or horizontally read as related (unless they differ in things like size, color or style). Elements placed in close <a href=\"https:\/\/venngage.com\/blog\/design-principle-proximity\/\" target=\"_blank\" rel=\"noreferrer noopener\">proximity<\/a> will also appear related. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spacing<\/strong><\/h3>\n\n\n\n<p>Adding space around elements, referred to as <a href=\"https:\/\/venngage.com\/blog\/negative-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">negative space<\/a> or <a href=\"https:\/\/venngage.com\/blog\/white-space-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">white space<\/a>, can further emphasize them or strengthen their visual connection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Patterns and shape<\/strong><\/h3>\n\n\n\n<p>Complex patterns will generally attract more attention than simple ones, and the same goes for shapes. A square, for example, is likely to draw less visual attention than a more freeform shape or even a square with rounded corners.<\/p>\n\n\n\n<p><meta charset=\"utf-8\"><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business\"><strong>How can you apply visual hierarchy principles to business communication?<\/strong><\/h2>\n\n\n\n<p>Effective visual hierarchy doesn&#8217;t have to be complex. In fact, there are many simple ways you can apply the principles of visual hierarchy to your <a href=\"https:\/\/krispcall.com\/blog\/what-is-business-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">business communications<\/a> to ensure your audience has a good experience. Even a seemingly boring report is a perfect candidate for great visual hierarchy. <\/p>\n\n\n\n<p>Take this one, for example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/infograph.venngage.com\/templates?ref=home&amp;preview=3b4f18d8-c479-4127-9afe-612ea499329f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport.png\" alt=\"Competitor analysis report - visual hierarchy example\" class=\"wp-image-60248\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/CompetitorAnalysisReport-730x1912.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/infograph.venngage.com\/templates?ref=home&amp;preview=3b4f18d8-c479-4127-9afe-612ea499329f\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This consulting analysis report has a lot of great things going for it in terms of visual hierarchy. <\/p>\n\n\n\n<p>Starting with the cover page, we see a striking image that runs the height of the page juxtaposed with a large heading that&#8217;s placed in a dark-colored box. The designers uses color to create <a href=\"https:\/\/venngage.com\/blog\/design-principle-contrast\/\" target=\"_blank\" rel=\"noreferrer noopener\">contrast<\/a>, and typographic hierarchy to convey the relative importance of information. And these principles carry throughout the other pages as well.<\/p>\n\n\n\n<p><meta charset=\"utf-8\"><meta charset=\"utf-8\">Of course, not every piece you create for your business will be a traditional report-type asset. <\/p>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infographics<\/a> are increasingly popular for brands, both internally and externally. Fortunately, infographics offer a few visual hierarchy benefits. The biggest benefit? The eye naturally flows down the page, which reflects the typical presentation of an infographic, like this one:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/portland-oregon-2021-temperatures-infographic--ffb70d8b-a3c2-4488-962d-40aa8059cf6c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c-1.png\" alt=\"Portland Oregon infographic - visual hierarchy example\" class=\"wp-image-57468\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c-1.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c-1-76x300.png 76w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c-1-768x3031.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c-1-389x1536.png 389w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c-1-519x2048.png 519w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c-1-730x2881.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/portland-oregon-2021-temperatures-infographic--ffb70d8b-a3c2-4488-962d-40aa8059cf6c\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>But that also means it&#8217;s even more important to use <a href=\"https:\/\/venngage.com\/blog\/design-principle-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">balance<\/a>, color, <a href=\"https:\/\/venngage.com\/blog\/design-principle-repetition\/\" target=\"_blank\" rel=\"noreferrer noopener\">repetition<\/a> (paired with a little <a href=\"https:\/\/venngage.com\/blog\/design-principle-variety\/\" target=\"_blank\" rel=\"noreferrer noopener\">variety<\/a>), contrast, size, spacing and alignment, as this example does, to ensure the reader understands the relative importance of the information \u2014&nbsp;not to mention achieve <a href=\"https:\/\/venngage.com\/blog\/design-principle-unity\/\" target=\"_blank\" rel=\"noreferrer noopener\">unity<\/a> in your designs! <\/p>\n\n\n\n<p>For an infographic, try using just three to four type sizes ranging from the biggest (for the title or main heading) to the smallest (for notes or captions). <\/p>\n\n\n\n<p>If you need to further emphasize text, use bolding, italics and underlining or vary colors. This will help you establish another layer of typographic hierarchy, like in this white paper:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-digital-hiring-strategy-white-paper-cb3df4ae-615b-4813-9dac-96e511e472ce\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/cb3df4ae-615b-4813-9dac-96e511e472ce-1.png\" alt=\"Digital advertising for hiring white paper - visual hierarchy example\" class=\"wp-image-57469\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/cb3df4ae-615b-4813-9dac-96e511e472ce-1.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/cb3df4ae-615b-4813-9dac-96e511e472ce-1-183x300.png 183w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/cb3df4ae-615b-4813-9dac-96e511e472ce-1-624x1024.png 624w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/cb3df4ae-615b-4813-9dac-96e511e472ce-1-768x1260.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/cb3df4ae-615b-4813-9dac-96e511e472ce-1-936x1536.png 936w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/cb3df4ae-615b-4813-9dac-96e511e472ce-1-730x1198.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-digital-hiring-strategy-white-paper-cb3df4ae-615b-4813-9dac-96e511e472ce\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>I said it once, but I&#8217;ll say it again: visual hierarchy doesn&#8217;t need to be complex. You don&#8217;t have to go overboard with making text or images huge in order to establish hierarchy. Take the white paper template above, for example. It uses contrasting colors and loads of whitespace to create a striking, stylish cover.<\/p>\n\n\n\n<p>Other visual hierarchy techniques used in this example include alignment, spacing and typographic hierarchy.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">Now, presentations do pose a bit of a hierarchy challenge because they&#8217;re consumed slide by slide. That means the visual hierarchy you create needs to work for each individual slide, while maintaining a cohesive look throughout. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/modern-real-estate-presentation-fa7777a9-367f-492d-b6d2-3512443dc63b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/fa7777a9-367f-492d-b6d2-3512443dc63b-1-814x1024.png\" alt=\"Real estate presentation - visual hierarchy example\" class=\"wp-image-57470\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/fa7777a9-367f-492d-b6d2-3512443dc63b-1-814x1024.png 814w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/fa7777a9-367f-492d-b6d2-3512443dc63b-1-238x300.png 238w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/fa7777a9-367f-492d-b6d2-3512443dc63b-1-768x966.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/fa7777a9-367f-492d-b6d2-3512443dc63b-1-730x919.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/fa7777a9-367f-492d-b6d2-3512443dc63b-1.png 960w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/modern-real-estate-presentation-fa7777a9-367f-492d-b6d2-3512443dc63b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PRESENTATION TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>That&#8217;s not to say the text on every slide has to be the same size. In fact, it&#8217;s best to consider the takeaways you want your audience to have as you create your visual hierarchy. Just because an element is the most important thing on one slide doesn&#8217;t mean it captures the point of the presentation.<\/p>\n\n\n\n<p>For more specific <a href=\"https:\/\/venngage.com\/blog\/graphic-design-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design tips<\/a> on applying visual hierarchy with text or visual content, check out our blog: <a href=\"https:\/\/venngage.com\/blog\/graphic-design-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">11 Actionable Graphic Design Tips for Beginners, According to Design Experts<\/a><\/p>\n\n\n\n<p><meta charset=\"utf-8\"><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\"><strong>How can you create a visual hierarchy?<\/strong><\/h2>\n\n\n\n<p>As you&#8217;ve seen, there are dozens of ways to go about helping your readers understand how information is related and what&#8217;s most important. <\/p>\n\n\n\n<p>But here are a few quick tips and tricks to help you create strong, clear visual hierarchy in your business communications:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Get your arms around the information<\/strong><\/h3>\n\n\n\n<p>Before you start a design, make sure you have a strong handle on the text and visuals that will populate it. Late additions can create chaos in your design and obscure hierarchy, as you shift everything around to accommodate new text or visuals. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Make an outline<\/strong><\/h3>\n\n\n\n<p>Put yourself in the mind of a school student. <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Think of your work as a lecture or class lesson and jot down a quick outline, including numbered sections and subsections. Not only will this help you get a grasp on the content, but you&#8217;ll understand how certain elements may be related (or not). You can make a note of this to apply to your design.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Work backward<\/strong><\/h3>\n\n\n\n<p>Once your content is locked down and you&#8217;re ready to start designing, it can be helpful to work backward. That is, start with the smallest piece of content you have until you reach the largest one. Don&#8217;t do this with every word on the page, but take a few elements \u2014 main title, section header, subheading and body text, for example \u2014 and play around with size, scale, color and more to find the best way to make your information clear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Use the squint test<\/strong><\/h3>\n\n\n\n<p>When looking at your composition, squint or un-focus your eyes so that it looks blurry. In this blurred state, note which areas or individual elements of the design stand out the most. Adjust scale, color or alignment if certain areas are jumping out more than they should.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating a strong, clear visual hierarchy can bring order and simplicity to your business communications<\/strong><\/h2>\n\n\n\n<p>To apply visual hierarchy to your designs, you first need to understand why people process information in the way they do. <\/p>\n\n\n\n<p>Once you have a firm grasp on these concepts, you&#8217;ll be able to create content with a strong visual hierarchy \u2014 and your audience will be able to get the most out of it.<\/p>\n\n\n\n<p>What&#8217;s more, adding visual hierarchy to your business communications shows your audience you&#8217;re on their side in a subtle way. By making an effort to create clear communications, you&#8217;ll engage, delight, and most importantly, inform. <\/p>\n\n\n\n<p>But you don&#8217;t have to do it all from scratch. With Venngage&#8217;s vast library of <a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">professionally-designed templates<\/a>, you can get a head start on your designs and create clear communications with ease. <\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>In any type of visual communication, making sure your audience understands the information at hand is the single most important task. Of course, it doesn&#8217;t hurt for your design to be really nice-looking as well. Visual hierarchy helps on both these fronts. This design principle helps readers understand what&#8217;s important at a glance, which is [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":60107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[187],"tags":[310],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Visual hierarchy is key for helping your audience understand information. 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Discover the basic principles of hierarchy here...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/visual-hierarchy\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T23:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T03:04:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Gaskin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/visual-hierarchy\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/What_is_Visual_Hierarchy__Why_It_s_Important_in_Business_Communication.png\",\"width\":3200,\"height\":1800,\"caption\":\"Visual Hierarchy Design Principle\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/visual-hierarchy\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/visual-hierarchy\/\",\"name\":\"What is Visual Hierarchy & Why It's Important in Business Communication\",\"isPartOf\":{\"@id\":\"https:\/\/venngage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/venngage.com\/blog\/visual-hierarchy\/#primaryimage\"},\"datePublished\":\"2022-07-27T23:07:00+00:00\",\"dateModified\":\"2024-09-13T03:04:14+00:00\",\"author\":{\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/9779e23b0b6e44ac850412c1513b52ba\"},\"description\":\"Visual hierarchy is key for helping your audience understand information. 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She's an award-winning practitioner of journalism and information design who spent the better part of a decade as the creative director of a digital marketing shop. As a writer, Jennifer contributes to a variety of publications while working with clients as well as taking on her own projects.\",\"url\":\"https:\/\/venngage.com\/blog\/author\/jennifergaskin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"Visual hierarchy is key for helping your audience understand information. 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