{"id":56638,"date":"2022-01-27T12:02:25","date_gmt":"2022-01-27T17:02:25","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=56638"},"modified":"2025-11-13T22:41:52","modified_gmt":"2025-11-14T03:41:52","slug":"executive-brief","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/executive-brief\/","title":{"rendered":"How To Write an Executive Brief for a Report"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/solutions\/executive-communication\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png\" alt=\"executive brief\" class=\"wp-image-56667\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>An investor or business plan needs to hold a reader&#8217;s attention. But plans and reports can be very long. Give your readers a summary of what to expect by adding an executive brief to your plan.<\/p>\n\n\n\n<p>An executive summary or brief highlights the key points of a business plan. The recipient of the plan will have a better idea of what to expect from the plan and how much they need to dedicate to it.<\/p>\n\n\n\n<p>Improve <a href=\"https:\/\/venngage.com\/solutions\/executive-communication\" target=\"_blank\" rel=\"noreferrer noopener\">executive communication<\/a>&nbsp;with Venngage&#8217;s report templates to align your team more effectively.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/solutions\/executive-communication\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc\"><strong>Click to jump ahead:<\/strong><\/h2>\n\n\n\n<ul>\n<li><a href=\"#what\">What is an executive summary or brief?<\/a><\/li>\n\n\n\n<li><a href=\"#where\">Where are executive summaries used?<\/a><\/li>\n\n\n\n<li><a href=\"#benefits\">What are the benefits of writing executive briefs?<\/a><\/li>\n\n\n\n<li><a href=\"#tips\">Tips for writing an effective executive brief<\/a><\/li>\n\n\n\n<li><a href=\"#FAQs\">FAQs about executive summaries<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is an executive summary or brief?<\/strong><\/h2>\n\n\n\n<p>An executive summary gives a brief synopsis of a project proposal and distills all the pertinent information from a longer document into bullet points.<\/p>\n\n\n\n<p>Sometimes referred to as a market brief, an executive summary is used to convince a prospective investor of the value of doing business with a company or to inform them of a product or service that will be valuable to them.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where\"><strong>Where are executive summaries used?<\/strong><\/h2>\n\n\n\n<p>Executive summaries are used by large businesses or companies that operate in more than one country. They can also be included in business plans for companies with a large number of products or services.<\/p>\n\n\n\n<p>An effective executive summary example, like the presentation below, highlights the problem the business is providing a solution for, as well as the value it affords potential and current investors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/executive-summary-slide-cf59788c-f931-43dd-bbdf-4148c1ad80e9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide.png\" alt=\"executive brief\" class=\"wp-image-56653\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-189x300.png 189w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-645x1024.png 645w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-768x1219.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-730x1159.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/executive-summary-slide-cf59788c-f931-43dd-bbdf-4148c1ad80e9\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PRESENTATION TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>An executive summary like the one above helps executives and supervisors involved in decision-making analyze a <a href=\"https:\/\/venngage.com\/blog\/business-proposal\/\" target=\"_blank\" rel=\"noreferrer noopener\">business plan<\/a>&nbsp;faster.<\/p>\n\n\n\n<p>Use the Venngage&nbsp;<a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a>&nbsp;feature to add your logo,&nbsp;<a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand colors<\/a>, and&nbsp;<a href=\"https:\/\/venngage.com\/blog\/brand-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand fonts<\/a>&nbsp;with a single click. Enter your website when prompted and the editor will import your brand details to be added to all your designs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/brand-kit1-4.gif\" alt=\"executive brief\" class=\"wp-image-56683\" width=\"700\"\/><\/figure><\/div>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><strong>What are the benefits of writing executive briefs?<\/strong><\/h2>\n\n\n\n<p>The main benefit of writing an executive summary is how much time decision-makers can save when evaluating data.<\/p>\n\n\n\n<p>Here are a few more benefits of including a business plan executive summary or brief synopsis of your project plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An executive summary acts as a project overview<\/strong><\/h3>\n\n\n\n<p>Executive summaries are short so people spend less time reading them. They are designed to give readers an overview of the content, the project goals, and the financial information.<\/p>\n\n\n\n<p>This helps readers quickly assess the information they need before making a business decision.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/executive-summary-infographic-e2083928-43b5-419c-a26d-2d4c2dd41c14\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic.png\" alt=\"executive brief\" class=\"wp-image-56654\" width=\"700\" height=\"NaN\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-81x300.png 81w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-277x1024.png 277w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-768x2839.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-554x2048.png 554w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-730x2698.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/executive-summary-infographic-e2083928-43b5-419c-a26d-2d4c2dd41c14\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>As this infographic shows, abstracts give readers a taste of what&#8217;s to come to encourage them to keep reading.&nbsp;<\/p>\n\n\n\n<p>In other words, executive summaries effectively condense critical information about your business model and market research.<\/p>\n\n\n\n<p>Make an effective executive summary using Venngage\u2019s&nbsp;<a href=\"https:\/\/venngage.com\/blog\/real-time-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time collaboration<\/a>&nbsp;feature. Upgrade to a&nbsp;<a href=\"https:\/\/venngage.com\/blog\/business\" target=\"_blank\" rel=\"noreferrer noopener\">business account<\/a>&nbsp;to invite team members, add comments and share feedback.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Comment.gif\" alt=\"executive brief\" class=\"wp-image-56678\" width=\"700\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A powerful executive summary is backed by evidence<\/strong><\/h3>\n\n\n\n<p>The purpose of an executive summary is to provide an overview of your business plan to highlight your value proposition.<\/p>\n\n\n\n<p>Remember that an executive summary is a short document. It is concise and to the point, without too many slides or pages about analysis, methods, or conclusions, like in this executive summary template.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/executive-summary-template-c12d0f3d-1370-4e36-9f40-7eb6d464be34\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56655\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-393x1024.png 393w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-768x2002.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-589x1536.png 589w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-785x2048.png 785w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-730x1903.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/executive-summary-template-c12d0f3d-1370-4e36-9f40-7eb6d464be34\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PROPOSAL TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Most executive summaries tend to follow a similar layout. Stand out from the crowd by presenting your problem, solution, and results in a single infographic. It&#8217;s a great way to encourage someone to read the concise analysis you&#8217;ve created of your business plan.<\/p>\n\n\n\n<p>A good executive summary can highlight certain evidence and data, but it should not go into deep detail. The report itself will discuss the other aspects in full detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Executive summaries personalize a business plan<\/strong><\/h3>\n\n\n\n<p>Who writes executive summaries? Usually, they&#8217;re written by experts within the organization, like this executive summary template.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/one-page-executive-summary-template-230e5162-fef5-424e-8afd-d2d004486979\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56656\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/one-page-executive-summary-template-230e5162-fef5-424e-8afd-d2d004486979\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PROPOSAL TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This example is aimed at investors and clearly shows the problem being addressed and why this business&#8217; solution is the best choice. But it also includes the name and designation of the report writer.<\/p>\n\n\n\n<p>Executives reading the brief won&#8217;t need to do in-depth research about the backgrounds and dependability of the study&#8217;s authors because of the latter&#8217;s reputations in their respective industries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An executive summary gives investors a great first impression<\/strong><\/h3>\n\n\n\n<p>Your business plan needs to make a strong impact on potential partners. Executive briefs can create great impressions on readers because they deliver information in a concise and organized manner, like in this executive summary example.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/product-one-page-executive-summary-template-5780e2af-2ef2-4969-abf9-60327afe9031\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56664\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/product-one-page-executive-summary-template-5780e2af-2ef2-4969-abf9-60327afe9031\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PROPOSAL TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Note how this investment proposal uses a sliding scale to show relevant financial information. It could have been outline in words, but visuals give a quick overview of the major points.<\/p>\n\n\n\n<p>Combine this executive summary with images, and you&#8217;ve got a report that&#8217;s easy for anyone to read. A few sentences, some bullet points and a data visualization will leave clients with a favorable impression of your brand.<\/p>\n\n\n\n<p>Executive summaries are a great inclusion in a marketing plan, as well, depicting the intended target market as well as potential market share.<\/p>\n\n\n\n<p><strong>What is included in an executive brief?<\/strong><\/p>\n\n\n\n<p>The following is the most important information to be included in an executive summary:<\/p>\n\n\n\n<ul>\n<li>Title<\/li>\n\n\n\n<li>Company description and management team<\/li>\n\n\n\n<li>Statement of the problem<\/li>\n\n\n\n<li>Value proposition and intended solution<\/li>\n\n\n\n<li>Financial overview and financial projections<\/li>\n\n\n\n<li>Key findings about target market research<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve created your summary, you can share it online with a private link. Or upgrade to a business plan to download your executive summary as PNG, PNG HD, PDF, or Interactive PDF.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/download-2.gif\" alt=\"executive brief\" class=\"wp-image-56679\" width=\"700\"\/><\/figure><\/div>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>Tips for writing an effective executive brief<\/strong><\/h2>\n\n\n\n<p>It&#8217;s often easier to write a longer report than a brief one. What are the main points you need to remember when you write an executive summary?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start with the basics<\/strong><\/h3>\n\n\n\n<p>An executive summary is a high-level overview of your full business plan or project plan. Your opening paragraph can be a company description.<\/p>\n\n\n\n<p>Then you can dive into your target market, financial projections, or specific tasks that your project management team intends to complete.<\/p>\n\n\n\n<p>Here&#8217;s a tip: remember to use personal pronouns like &#8216;we&#8217; and &#8216;our&#8217; to build a connection with investors reading your brief, like in this executive summary example.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-77ea16f3-c9ab-44df-b28c-8de0f52be08a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan.png\" alt=\"executive brief\" class=\"wp-image-56657\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan.png 800w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-770x2048.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-730x1943.png 730w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-77ea16f3-c9ab-44df-b28c-8de0f52be08a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PROPOSAL TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spotlight your problem and solution<\/strong><\/h3>\n\n\n\n<p>You need to showcase your problem and solution by providing background information that is relevant to the topic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/simple-executive-summary-template-b4e775b5-6ec1-4c2f-8ff4-2d0db49ad3ec\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56658\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-393x1024.png 393w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-768x2002.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-589x1536.png 589w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-785x2048.png 785w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-730x1903.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/simple-executive-summary-template-b4e775b5-6ec1-4c2f-8ff4-2d0db49ad3ec\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PROPOSAL TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>In this executive summary template, the problem was about the product&#8217;s affordability, which they discovered through customer feedback.<\/p>\n\n\n\n<p>This encouraged the company to find new ideas to lower prices, which they detail in the Solution section of the executive summary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make the target audience care about your project<\/strong><\/h3>\n\n\n\n<p>Most venture capitalists receive a project proposal every other day. You have to assure them that your project matters.<\/p>\n\n\n\n<p>The executive summary examples in this post have focused on highlighting the value proposition of a business plan, like in this template.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/executive-summary-powerpoint-template-a6f5a944-164e-4b8a-a4bd-986717ef0f80\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1.png\" alt=\"executive brief\" class=\"wp-image-56660\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-189x300.png 189w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-645x1024.png 645w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-768x1219.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-730x1159.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/executive-summary-powerpoint-template-a6f5a944-164e-4b8a-a4bd-986717ef0f80\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PRESENTATION TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>The above executive summary focuses on solving a problem regarding high price points. It&#8217;s important to provide key information about your product or services and how your project will positively impact investors and customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Highlight your brand&#8217;s competencies<\/strong><\/h3>\n\n\n\n<p>An executive summary is the best place to highlight your business expertise and results. Most of the executive summary examples in this post have included a few lines about the company&#8217;s growth, as does this template.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/plans\/orange-content-marketing-plan-74389775-4a56-481d-9da1-5ab31a8a6e3d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan.png\" alt=\"executive brief\" class=\"wp-image-56661\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-730x1912.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/plans\/orange-content-marketing-plan-74389775-4a56-481d-9da1-5ab31a8a6e3d\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PLAN TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>If your team produced excellent results in using a particular marketing method, your executive summary should include all the key findings and the core methodology you used.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use data-backed financial projections<\/strong><\/h3>\n\n\n\n<p>Numbers speak for themselves. If you have numbers to back up your project proposal, you need to include it in the executive summary, like in this marketing plan example.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/plans\/green-nonprofit-marketing-plan-3c07f693-6ad8-41cc-b07f-e46d98f1ad8e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template.png\" alt=\"executive brief\" class=\"wp-image-56662\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-730x1912.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/plans\/green-nonprofit-marketing-plan-3c07f693-6ad8-41cc-b07f-e46d98f1ad8e\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PLAN TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>The goals section of your executive summary is a good spot to share financial successes and KPIs.<\/p>\n\n\n\n<p>However, don&#8217;t go overboard and use all the data you&#8217;ve collected. Handpick data that supports your solutions to your specific problems.<\/p>\n\n\n\n<p>For example, if your problem was how to increase your social media followers, your executive summary should indicate growth in followers by implementing a new method of engagement.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n<p>For a deeper look at how teams present insights clearly, check out these <a href=\"https:\/\/venngage.com\/blog\/business-report-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">business report examples<\/a>.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQs\"><strong>FAQs about executive summaries<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq-question-1\"><strong>How long should executive briefs be?<\/strong><\/h3>\n\n\n\n<p>While there&#8217;s no benchmark or standards to follow regarding executive summary lengths, using two paragraphs for your introduction and adding three to four sections to highlight your problem, solution, value, and recommendations is a great starting point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq-question-2\"><strong>What is the difference between an executive brief and an introduction?<\/strong><\/h3>\n\n\n\n<p>An introduction is a way to present or provide information. It usually includes a summary or overview of the topic that is to be discussed. It&#8217;s similar to an abstract.<\/p>\n\n\n\n<p>On the other hand, executive summaries are the condensed versions of a complete report because they include data and other important details. Think of it as an analyst&#8217;s report in four to five slides.<\/p>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Executive briefs are an essential part of every business plan<\/strong><\/h2>\n\n\n\n<p>These executive summary examples will help you <a href=\"https:\/\/venngage.com\/features\/create-business-plan\">create business plans<\/a> that hold your reader&#8217;s attention and give them the incentive to read the complete business plan.<\/p>\n\n\n\n<p>Use Venngage&#8217;s executive summary templates as a starting point to write an executive summary that will convince project stakeholders to invest in your company.<\/p>\n\n\n\n<center><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>An investor or business plan needs to hold a reader&#8217;s attention. But plans and reports can be very long. Give your readers a summary of what to expect by adding an executive brief to your plan. An executive summary or brief highlights the key points of a business plan. The recipient of the plan will [&hellip;]<\/p>\n","protected":false},"author":133,"featured_media":56667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[198,606],"tags":[215,268],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"For decision-makers, executive briefs are critical because they have the problem&#039;s crucial details on hand within seconds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/executive-brief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write an Executive Brief for a Report - Venngage\" \/>\n<meta property=\"og:description\" content=\"For decision-makers, executive briefs are critical because they have the problem&#039;s crucial details on hand within seconds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/executive-brief\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T17:02:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T03:41:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joan Ang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/executive-brief\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png\",\"width\":1024,\"height\":576,\"caption\":\"executive brief\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/executive-brief\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/executive-brief\/\",\"name\":\"How To Write an Executive Brief for a Report - 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