{"id":56502,"date":"2022-01-24T14:16:30","date_gmt":"2022-01-24T19:16:30","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=56502"},"modified":"2026-02-12T15:11:54","modified_gmt":"2026-02-12T20:11:54","slug":"content-types","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/content-types\/","title":{"rendered":"12+ Popular Content Types for Your Content Marketing Strategy"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-56536 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png\" alt=\"content types\" width=\"1024\" height=\"576\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n\n\n<p>Content marketing is the strategy of creating and sharing relevant media to attract and engage a target audience. This approach promotes brand awareness and brand affinity, and up to this date, content marketing remains to be one of the <a href=\"https:\/\/venngage.com\/blog\/best-marketing-strategies-consultants-freelancers\/\">most successful marketing strategies<\/a> that create long-term and sustainable results.&nbsp;<\/p>\n\n\n\n<p>To make the most out of your content marketing strategy, it&#8217;s best to choose the right content type for your product and align it with the correct customer&#8217;s funnel. Learn what the most popular content types are and how to create them using professional, easy-to-edit templates from <a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage.<\/a><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\"><strong>Click to jump ahead:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#general\">Most popular content types for digital marketing<\/a><\/li>\n\n\n\n<li><a href=\"#social\">Different types of content for social media<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general\"><strong>Most popular content types for digital marketing<\/strong><\/h2>\n\n\n\n<p>There are many types of content that can provide value to your customers and capture the interest of new prospects. However, knowing which ones will work best for your business is the tricky part. That said, we have rounded up the most popular content examples so you can figure out where you should put your focus on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Blogs, listicles &amp; how-to guides<\/strong><\/h3>\n\n\n\n<p>Blogs are high-quality written pieces about a given topic. A blog post can be a listicle, checklist, how-to-guide, or any other type of long-form content.<\/p>\n\n\n\n<p>What you&#8217;re reading is an example of a blog post, and so is this one:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/blog\/engaging-content\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/T7UcvgLb-IKerFTKWruC1tJcN2a-sGwn772Lp9IiLNpGfdHfnTmGOx3XevCG2AjbqhO1XtLjqO50wbMz2EYJhw8caLtlD575HL8TfXf1pPysT9bd8HoRvZFiB_kWyg\" alt=\"content types blog post\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"\/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Read more<\/strong>:<a href=\"https:\/\/venngage.com\/blog\/engaging-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Engaging Content: Proven Best Practices You Can Use<\/a><\/p>\n\n\n\n<p>Blog posts help your website rank on search engines and have high shareability, but most of all, having a blog that covers industry-specific topics can establish your brand&#8217;s expertise and authority in your respective field and help you earn your customers&#8217; trust. Not sure where to start? You can use tools like Claude or ChatGPT to create blog posts in little time. But make sure that your content is not flagged as AI-generated though. An <a href=\"https:\/\/gptzero.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI content detector<\/a> can help you figure this out.<\/p>\n\n\n\n<p>When it comes to blogging, consistency is key. You can post multiple articles per week or just one post per month, but make sure to post consistently and to always have your <a href=\"https:\/\/www.brafton.com\/writing\/blog-writing-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog content of the highest quality<\/a>.<\/p>\n\n\n\n<p>In order to increase traffic to your website through your blog, make sure that every post is optimized for search engines. Some content creators even rely on an<a href=\"https:\/\/durable.co\/ai-website-builder\" target=\"_blank\" rel=\"noreferrer noopener\"> AI website builder<\/a> to handle basic SEO tasks automatically. Use this checklist to help you with that: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/checklist\/icon-seo-list-1a11be1c-3db9-4f50-ae02-6102fcf262c3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist.png\" alt=\"content types SEO checklist\" class=\"wp-image-56514\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/checklist\/icon-seo-list-1a11be1c-3db9-4f50-ae02-6102fcf262c3\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS CHECKLIST TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Besides applying SEO best practices for your blog, you also need to make sure you include enough visuals in each article. <a href=\"https:\/\/oit.williams.edu\/files\/2010\/02\/using-images-effectively.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Research<\/a> points out that we process visuals 60,000 times faster than text\u2014so in addition to breaking up walls of text and making it easier to read, visuals can also add valuable content to your blog post.<\/p>\n\n\n\n<p>In fact, it&#8217;s one of the recommended strategies to <a href=\"https:\/\/venngage.com\/blog\/blogging-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a perfect blog post<\/a>. You can read more about it <a href=\"https:\/\/venngage.com\/blog\/blogging-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> or check out the infographic below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/anatomy-of-a-perfect-blog-post-infographic-09e0ff98-6c93-4f21-b028-4439f4714e3a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post.png\" alt=\"content types infographic anatomy of blog post\" class=\"wp-image-56515\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-93x300.png 93w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-318x1024.png 318w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-768x2472.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-477x1536.png 477w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-636x2048.png 636w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-730x2350.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/anatomy-of-a-perfect-blog-post-infographic-09e0ff98-6c93-4f21-b028-4439f4714e3a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Infographics<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">An infographic<\/a> is a collection of imagery,&nbsp;<a href=\"https:\/\/venngage.com\/blog\/data-visualization-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">data visualizations<\/a>&nbsp;like <a href=\"https:\/\/venngage.com\/blog\/pie-chart\/\" target=\"_blank\" rel=\"noreferrer noopener\">pie charts<\/a> and <a href=\"https:\/\/venngage.com\/blog\/bar-chart\/\" target=\"_blank\" rel=\"noreferrer noopener\">bar graphs<\/a>, and minimal text that gives an easy-to-understand overview of a topic.<\/p>\n\n\n\n<p>This content type makes lengthy or complex information like statistics, other numerical data, and abstract concepts easily digestible. Infographics are also more efficient at grabbing readers&#8217; attention than a plain written post.<\/p>\n\n\n\n<p>This infographic is a great example of how you can effectively convey information in a way that will be interesting to readers. Notice how the eye-catching graphics, concise copy, and simple color scheme and typography all add up to create a beautiful, cohesive design: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/colorful-how-to-use-google-meet-infographic-e08d5f33-8c56-4ff9-b166-400a82d7dfa5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet.png\" alt=\"content types how to use google meet\" class=\"wp-image-56519\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-92x300.png 92w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-313x1024.png 313w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-768x2513.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-469x1536.png 469w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-626x2048.png 626w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-730x2389.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/colorful-how-to-use-google-meet-infographic-e08d5f33-8c56-4ff9-b166-400a82d7dfa5\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>That was an example of a long infographic, but infographics can be short and sweet too:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/porters-value-chain-analysis-explainer-infographic-89593ad6-99e5-4efb-bbc9-401d306c774a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis.png\" alt=\"content type porter\u2019s value chain analysis\" class=\"wp-image-56520\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis.png 1056w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-300x232.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-1024x791.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-768x593.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-730x564.png 730w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/porters-value-chain-analysis-explainer-infographic-89593ad6-99e5-4efb-bbc9-401d306c774a\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Remember to apply plenty of white space in your infographic to promote a clean and organized design. Break up content into sections and use clear fonts to maintain readability and use descriptive titles and subheadings to ensure clarity. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/financial-industry-trends-statistical-infographic-8a643624-e425-4c89-bd09-b7512bed825c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends.png\" alt=\"content type financial industry trends\" class=\"wp-image-56518\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-91x300.png 91w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-768x2541.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-464x1536.png 464w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-619x2048.png 619w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-730x2415.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/financial-industry-trends-statistical-infographic-8a643624-e425-4c89-bd09-b7512bed825c\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>It&#8217;s all about the right combination of well-structured content and compelling visuals when it comes to creating infographics.<\/p>\n\n\n\n<p><strong>Related<\/strong>:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/infographic-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ultimate Infographic Design Guide: 13 Tricks For Better Designs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/data-visualization-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Data Visualization in Your Infographics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/infographic-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Choose an Infographic Layout (20+ Template Ideas for Beginners)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/infographic-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Choosing the Right Infographic Fonts for Business Communications<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/bad-infographics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Infographics: The Worst Infographics of 2020 (+ Lessons for 2021)<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Images and graphics<\/strong><\/h3>\n\n\n\n<p>Image and graphic posts are perfect for social media channels such as Instagram or Facebook where using minimal text is not only ideal but also required for posts. Not only are they easy to create but since they are a form of visual content, they can drive engagement better than written content.<\/p>\n\n\n\n<p>Considering that they can only take up a limited amount of space on a mobile or desktop screen, images and graphics are best used for simple topics and content ideas. Make sure to come up with original designs that reflect the essence of your brand and create an emotional connection with your audience. <\/p>\n\n\n\n<p>Here&#8217;s an example of a simple Facebook post that makes the most use of images for its content:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/red-dog-day-facebook-post-ef29aaf3-16cc-409c-8886-5461c9dd7286\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/7Njz6mmQ2UjV-5nh-aATOQK-uu80iBNmlEDPylCjh_WyUYXUeyF6ylZ1pL4PauxqrK25tokA6U4fxPTv1E8b5BFXhonEXc4qZ3Wyd3WFEalgOQQ7GyicpsaH_F7nNw\" alt=\"type of content facebook\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/red-dog-day-facebook-post-ef29aaf3-16cc-409c-8886-5461c9dd7286\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Related<\/strong>: <\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/facebook-post-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Use a Facebook Post Template to Improve Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/instagram-post-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">15+ Best Instagram Post Templates for Businesses in 2021<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Videos &amp; webinars<\/strong><\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-content-marketing-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a>, videos are actually the most popular content type in 2021, overtaking blogs and infographics. With videos, you can achieve maximum engagement and shareability that will help you gain new audiences.<\/p>\n\n\n\n<p>You can use videos as a standalone content marketing strategy, or use them to help your existing content reach new audiences. One way to do that is to repurpose blog content into videos, like how we do for our blog post.<\/p>\n\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zDQzrBBZp-I\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/what-is-a-webinar\/\">Webinars<\/a>, on the other hand, are online events that feature presentations from different speakers, experts, and personalities. They aim to educate and promote at the same time by tackling topics that are important to a certain group of people and provide a way for brands to reach audiences directly.<\/p>\n\n\n\n<p>On the same topic of repurposing content, you can use the content of the video, blog post or ebook and make it into a webinar using this template:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/marketing-virtual-event-webinar-presentation-481f64ce-202a-4bb8-bfe2-9082eb7952b3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content.png\" alt=\"type of content webinar template\" class=\"wp-image-56522\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content.png 630w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-238x300.png 238w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/marketing-virtual-event-webinar-presentation-481f64ce-202a-4bb8-bfe2-9082eb7952b3\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS PRESENTATION TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>And promote it on social media with this template:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/banners\/virtual-event-webinar-linkedin-banner-ad-15705847-f562-4afc-81b3-c372352b87f1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion.png\" alt=\"type of content webinar promotion social media\" class=\"wp-image-56524\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion.png 1200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/banners\/virtual-event-webinar-linkedin-banner-ad-15705847-f562-4afc-81b3-c372352b87f1\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS BANNER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Here&#8217;s another example of a webinar presentation template you can customize for your content:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/guide-to-webinar-visuals-ebook-aebae42a-f166-47bc-960e-3798d08f3acb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation.png\" alt=\"content types webinar template\" class=\"wp-image-56523\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-226x300.png 226w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-770x1024.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-768x1021.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-730x970.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/guide-to-webinar-visuals-ebook-aebae42a-f166-47bc-960e-3798d08f3acb\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reports<\/strong><\/h3>\n\n\n\n<p>A report presents and summarizes the facts about a particular event\/situation, topic or idea. You can use reports to communicate research findings, analytics, and other quantitative or qualitative data. <\/p>\n\n\n\n<p>Reports are great for both internal and external communication. With the right <a href=\"https:\/\/whatagraph.com\/blog\/articles\/white-label-marketing-tools\" target=\"_blank\" rel=\"noreferrer noopener\">white label marketing tools<\/a>, you can create branded reports that effectively communicate research findings and analytics to clients. Make the best out of reports for your content strategy by using them as gated content.<\/p>\n\n\n\n<p>A report can be as short as a one-pager:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/reports\/customer-online-activity-monthly-report-8e591c87-bb9c-41b8-94d8-73eafb4da571\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Z-2GIxtwrbilY4A2_AJIGuU-t94c79hO3xvtqN5-uT1jzXN9mnasds23LdIL3zPMFbERd1Nl9EblxI_-DiQ1rT_9vzHpoItFvlsHD8VrAO-cUWJ0VozHGnmzgZNbGQ\" alt=\"content types report one page\" width=\"700\"\/><\/a><figcaption class=\"wp-element-caption\">The key to effective reports is to simplify data into something that viewers can understand instantly, and this well-designed template achieves just that.<\/figcaption><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/customer-online-activity-monthly-report-8e591c87-bb9c-41b8-94d8-73eafb4da571\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Or it can contain multiple pages like this <a href=\"https:\/\/venngage.com\/blog\/marketing-data-storytelling-benchmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Storytelling in Marketing: Benchmark Report 2021<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/reports\/data-storytelling-benchmark-report-f4662a00-f5bc-4b97-82e1-263be5693c13\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report.png\" alt=\"content types report multiple page data storytelling\" class=\"wp-image-56526\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-224x1024.png 224w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-768x3509.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-336x1536.png 336w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-448x2048.png 448w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-730x3335.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/data-storytelling-benchmark-report-f4662a00-f5bc-4b97-82e1-263be5693c13\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Related<\/strong>:<\/p>\n\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/consulting-report-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">19 Consulting Report Templates That Every Consultant Needs<\/a><\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>White papers<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/what-is-a-white-paper\/\" target=\"_blank\" rel=\"noreferrer noopener\">A white paper<\/a> is an&nbsp;authoritative guide (or in other words, an in-depth report) designed to address a business problem and provide possible solutions.<\/p>\n\n\n\n<p>White papers contain technical information written in a persuasive and authoritative manner and are often designed for <a href=\"https:\/\/www.cognism.com\/what-is-b2b-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">business-to-business (B2B) marketing<\/a> purposes.<\/p>\n\n\n\n<p>As white papers are often backed up with lots of data and factual evidence, they can be considered quality, thought-leadership content that can <a href=\"https:\/\/venngage.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">draw in more leads<\/a> for your business.<\/p>\n\n\n\n<p>You can publish white papers on your website or make them gated content and build a nurturing email series based on that.<\/p>\n\n\n\n<p>Set the right tone by incorporating graphs, charts, and other graphics and images that support your claims. Here is a professional yet creative white paper template that you can use:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/recruitment-content-marketing-white-paper-03a86c74-748b-415d-adcc-852504b13368\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper.png\" alt=\"content types white paper content marketing\" class=\"wp-image-56528\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-770x2048.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-730x1943.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/recruitment-content-marketing-white-paper-03a86c74-748b-415d-adcc-852504b13368\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>For more <a href=\"https:\/\/venngage.com\/blog\/white-paper-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">white paper examples<\/a>, check out this post: <a href=\"https:\/\/venngage.com\/blog\/white-paper-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">20+ Page-Turning White Paper Examples [Design Guide + White Paper Templates]<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case studies<\/strong><\/h3>\n\n\n\n<p>In a business context, <a href=\"https:\/\/venngage.com\/blog\/what-is-a-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">case studies<\/a> tell the story of how your product or service helped a person or a company achieve its goals.<\/p>\n\n\n\n<p>Case studies are often an essential part of a <a href=\"https:\/\/surferseo.com\/blog\/develop-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a>, as they help prove your product&#8217;s benefits to potential customers. If written persuasively, case studies can be of great help to both marketing and sales as they nudge the customer closer to making the decision.<\/p>\n\n\n\n<p>As well as being valuable <a href=\"https:\/\/www.socialchamp.com\/blog\/content-marketing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing tools<\/a>, case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it. Additionally, incorporating <a href=\"https:\/\/userpilot.com\/blog\/product-tours-tools-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">product tours<\/a> into your case studies can provide a more immersive experience for potential customers to understand the value and functionality of your product.<\/p>\n\n\n\n<p>A case study can be a blog post like this one that we did with <a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-lisg\/\" target=\"_blank\" rel=\"noreferrer noopener\">LISG<\/a>, which has been summarized in an easy-to-follow infographic:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-lisg\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage.png\" alt=\"venngage lisg case study summary\" class=\"wp-image-56535\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-634x1024.png 634w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-768x1240.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-730x1179.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-lisg\/\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>READ THE CASE STUDY<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Or it can be a multi-page report, like this one:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/reports\/social-media-business-case-study-05c19f21-9ad7-4b1c-94d5-391738743e4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report.png\" alt=\"content types case study template\" class=\"wp-image-56530\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-769x2048.png 769w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-730x1943.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/social-media-business-case-study-05c19f21-9ad7-4b1c-94d5-391738743e4a\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Podcasts<\/strong><\/h3>\n\n\n\n<p>A podcast is a type of audio content, often coming in a series of episodes, that features one or more recurring hosts discussing a particular topic or current event. <\/p>\n\n\n\n<p>What&#8217;s great about podcasts is they are convenient and easy to consume. They don&#8217;t take up too much of your time and attention since you can just download and listen to them on your phone while doing something else.<\/p>\n\n\n\n<p>If you want to <a href=\"https:\/\/podcastle.ai\/blog\/how-to-become-an-advanced-podcaster\" target=\"_blank\" rel=\"noreferrer noopener\">launch a podcast<\/a>, you have to commit to one new episode per week. Use a good <a href=\"https:\/\/riverside.fm\/blog\/best-podcast-recording-software\">podcast recording platform<\/a> to help you create quality content that will <a href=\"https:\/\/mirasee.com\/blog\/target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">appeal to your audience<\/a> and make sure to promote your podcast on social media using share-worthy posts. Here is a template you can use to generate buzz around a new episode:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/single-quote-facebook-post-23e67d49-3618-4c33-bcb9-5cadfb81d651\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/znI-QUxFJjrrUslFkGRCOVG9dNcB7mWMZvxq5PGN_verZEAhB2qnNd_fRlLP97SlW0aPjdfqEy-6Ef9bwPa7hYVYSl5u1t6JeS4GUlyZTNd_un44UCSjH08Z2w51hw\" alt=\"type of content podcast promotion\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/single-quote-facebook-post-23e67d49-3618-4c33-bcb9-5cadfb81d651\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Emails<\/strong><\/h3>\n\n\n\n<p>Emails will always have a place in today\u2019s digital marketing landscape. In 2019 alone, there were over 300 billion emails sent, and that figure has most likely risen today. It\u2019s no wonder that around 90 percent of marketers still use emails in their marketing repertoire.<\/p>\n\n\n\n<p>You can accompany emails with most of the content types above: an email announcing the new blog posts you&#8217;ve just published, an email sharing a new webinar or <a href=\"https:\/\/jake-jorgovan.com\/blog\/top-podcast-production-companies-services\" target=\"_blank\" rel=\"noreferrer noopener\">podcast episode<\/a>, or an email series to nurture your leads after they&#8217;ve signed up to receive a white paper or a gated report.<\/p>\n\n\n\n<p>Here&#8217;s an example of an <a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletter<\/a> you can customize for your business:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/high-quality-leads-mobile-email-newsletter-93eeba17-3da8-492b-8e6f-8d3a89ae9e06\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads.png\" alt=\"content type email newsletter\" class=\"wp-image-56538\" width=\"480\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads.png 480w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-71x300.png 71w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-243x1024.png 243w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-365x1536.png 365w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/high-quality-leads-mobile-email-newsletter-93eeba17-3da8-492b-8e6f-8d3a89ae9e06\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>You can always download this template (or any other <a href=\"https:\/\/venngage.com\/blog\/email-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">email templates<\/a>, really) in HTML format and upload that file to your email service provider for a clickable email campaign.<\/p>\n\n\n\n<p>Here&#8217;s how to do it:<\/p>\n\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1sIw3IfqnAU\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><strong>Related<\/strong>:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">65+ Engaging Email Newsletter Templates and Design Tips<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/email-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ultimate Email Design Guide for 2021 (Best Practices &amp; Examples)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/email-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Tips to Easily Create Responsive Infographics for Your Email Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/welcome-email-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 20 Welcome Email Design Templates &amp; Examples to Boost CTR<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social\"><strong>Most popular content types for social media platforms<\/strong><\/h2>\n\n\n\n<p>Having a social media presence is important for your brand as it helps establish a relationship with your audience. It gives you the opportunity to connect with fans and followers whose common interests include your brand and allows you to directly engage and interact with consumers.&nbsp; To build a successful social media profile, here are different kinds of posts that you can do:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Articles and other written posts<\/strong><\/h3>\n\n\n\n<p>Providing your audience with helpful and exclusive content such as articles and other written posts not only improves your click-through rate but also helps build your brand&#8217;s credibility. Post entertaining and informative content such as guides, tips, company news or industry news, interviews, and <a href=\"https:\/\/outreachmonks.com\/guest-posting-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">guest posts<\/a>.<\/p>\n\n\n\n<p>Here is a great template you can use for your article post:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/banners\/teal-article-linkedin-banner-ad-059ef51f-b98c-4716-99fe-d185526a6bd8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/TCiHaDCobmQZ38JRTUdxiPmHPBdehJb4GWwf2P-z1GMy6xoGOfAINSyhZrx15YB99ONe-koXaWR_3ug4QkbfCB2gU5onecmg3v4C6IBlU6N8LZbrxWcW6qIxBx0pnA\" alt=\"content type linkedin post\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/banners\/teal-article-linkedin-banner-ad-059ef51f-b98c-4716-99fe-d185526a6bd8\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS BANNER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Multimedia content<\/strong><\/h3>\n\n\n\n<p>Multimedia such as&nbsp;<a href=\"https:\/\/www.freepik.com\/popular-photos\" target=\"_blank\" rel=\"noreferrer noopener\">high-quality photos<\/a>, graphics, photos and graphics with text, GIFs, and videos are low-effort, high-impact content that can easily engage your audience. These types of posts are more creative and attention-grabbing, which makes them very effective on social media.<\/p>\n\n\n\n<p>Image posts like inspirational quotes, quick tips and advice, product photos, as well as video content like how-to guides, virtual tours, and product reviews all make for great scroll stoppers that can do wonders for both your marketing and sales strategy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/world-travel-inspirational-quote-facebook-post-a09cc543-72d0-426f-9a03-bf781bd47b5a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/eTQD0fKgFSJ8dwihNu79C_x5TbHSwd4hu6yMNPxJdAz0787egPrGS_YVIoc8XA0HocB3JVvyva1gnD87LGn_rZFF092DZr0i45JkoDGaBqvddKviOJ03DzPHGpNIoQ\" alt=\"content types facebook post\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/world-travel-inspirational-quote-facebook-post-a09cc543-72d0-426f-9a03-bf781bd47b5a\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stories<\/strong><\/h3>\n\n\n\n<p>Instagram and Facebook stories allow you to share status messages and information in the form of short clips. They improve brand awareness and increase interactions with your brand.<\/p>\n\n\n\n<p>Be creative and utilize great fonts, stickers, GIFs, and other elements in your stories. Engage viewers by asking a question or running a poll and always include a call to action. Adding links is also useful for increasing conversions, boosting organic engagement, and helping your followers access your website or store easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Live videos<\/strong><\/h3>\n\n\n\n<p>Live-streaming allows you to broadcast a live video feed to your audience, and live videos are a great way to start interactive discussions with viewers about your products. They can generate a big audience in a short amount of time and they make way for real-time engagement. Try <a href=\"https:\/\/www.uscreen.tv\/blog\/live-streaming-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up live-streaming websites<\/a>, events, unboxing videos, and other activities that will pique people&#8217;s curiosity or interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Holiday greetings<\/strong><\/h3>\n\n\n\n<p>Holiday-themed content naturally tugs at people&#8217;s heartstrings and fosters a sense of community. Posting holiday greetings on social media can help your audience form a personal and emotional connection with your brand. It also helps you stay top of mind with customers during the holiday season which can lead to future transactions.<\/p>\n\n\n\n<p>Here&#8217;s a greeting post template that you can customize to fit your <a href=\"https:\/\/venngage.com\/blog\/brand-personality\/\">brand personality<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/seasons-greetings-instagram-social-media-post-95671715-3718-42d7-9895-8a6bf27a6ec6\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6cL8h21_GMOz7pky6KY2G9X852_PqMq2Re9QGmakznB44x5UX6QrOIftWILzzJYqre27k0uLoGsmxiTDf62RY5xMgt9WVfCS__UGLpgbU6ylBNVvrpbtYPMaIconPA\" alt=\"content types for social media\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/seasons-greetings-instagram-social-media-post-95671715-3718-42d7-9895-8a6bf27a6ec6\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contests<\/strong><\/h3>\n\n\n\n<p>Online contests are fun and engaging activities that your audience will be inclined to take part in. By incentivizing people to follow your page, you can build a community and a strong social media following while increasing brand awareness at the same time. Using your own products as prizes or giveaways also helps with sales and brand recognition. Check out this post template for example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/banners\/photo-contest-instagram-f5589b92-1185-4ea7-b6a3-70b931652294\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Viz7vx6FKh-couH65sBj8R0igj8naMSYpadALcdg2-eSKUUhyTYbFW1NCWN_1Mc9EXb3SIF7q3ERza5NcDnZE_8eZPp6PtXWdttSo85L0RME-vXZehIdnOBKL8B18g\" alt=\"content type instagram contest\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/banners\/photo-contest-instagram-f5589b92-1185-4ea7-b6a3-70b931652294\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS BANNER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Testimonials and reviews<\/strong><\/h3>\n\n\n\n<p>Last but not least, <a href=\"https:\/\/wiserreview.com\/blog\/testimonial-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">reviews and testimonials<\/a> are valuable to any business. They let you see your brand&#8217;s value and strength through the eyes of your customers. People tend to listen more to other customers&#8217; opinions and experiences of a brand, and posting good feedback about your business can attract more customers and promotes trust in your brand.<\/p>\n\n\n\n<p>Here&#8217;s an example of a testimonial from Vera Aroca, a Venngage user. We featured her testimonial in our <a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-chadsan\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChadSan<\/a> case study:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-chadsan\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan.png\" alt=\"content types testimonial case study\" class=\"wp-image-56539\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan.png 1200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-chadsan\/\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CHECK OUT THE TESIMONIALS<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong><a href=\"#toc\">Return to Table of Contents<\/a><\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In conclusion: Choose the right types of content for your brand for an effective digital marketing strategy<\/strong><\/h2>\n\n\n\n<p>And there you have the different content types that can give your brand a competitive edge. Take your marketing strategy to the next level and start creating high-quality content with Venngage&#8217;s solutions on<a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\"> graphic design for marketing<\/a>.<\/p>\n\n\n\n<center><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to repurpose blog content [ENGAGING DESIGN TIPS]\",\n  \"description\": \"Learn how to repurpose blog content into engaging social media posts. With Venngage's handy guide you can turn 1 blog post into 6 visuals, and maximize your content. In this content marketing guide, our blog editor explains how you can repurpose content into engaging visuals. Here\u2019s a quick summary of what the video covers: Visuals are the perfect way to repurpose blog content. You can create visuals that summarize the most exciting and important parts of your blog post. Then, you can use those visuals to promote your blog content again and again. In this video, you will learn\u2026Why you should repurpose your content, How to pick the best content to repurpose into visuals, How to turn 1 blog post into 6 different types of visuals. Note: When we mention the optimal dimensions for Instagram images, Sara accidentally says 108 x 108 pixels. What she meant to say was 1080 x 1080 pixels! The 6 types of visuals covered in this video are long infographics, short infographics, Facebook images, Twitter images, Instagram images, and presentations. 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This approach promotes brand awareness and brand affinity, and up to this date, content marketing remains to be one of the most successful marketing strategies that create long-term and sustainable results.&nbsp; To make the most out of [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":56536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599],"tags":[226,250],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Check out these popular content types and how you can effectively use them for your content marketing and social media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/content-types\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12+ Popular Content Types for Your Content Strategy - Venngage\" \/>\n<meta property=\"og:description\" content=\"Check out these popular content types and how you can effectively use them for your content marketing and social media strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/content-types\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-24T19:16:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T20:11:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Let\u00edcia Fonseca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/content-types\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png\",\"width\":1024,\"height\":576,\"caption\":\"content types\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/content-types\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/content-types\/\",\"name\":\"12+ Popular Content Types for Your Content Strategy - 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