{"id":55308,"date":"2022-02-15T15:05:05","date_gmt":"2022-02-15T20:05:05","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=55308"},"modified":"2026-01-30T13:19:47","modified_gmt":"2026-01-30T18:19:47","slug":"brand-identity","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/brand-identity\/","title":{"rendered":"What Is Brand Identity and How Do You Develop One?"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-57330 size-full aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header.png\" alt=\"brand identity\" width=\"1024\" height=\"576\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n\n\n<p>While companies aren&#8217;t exactly the same as people, they do have a few things in common. One of them is that both brands and people have a need to express their identities. For an individual, that might mean through clothing or grooming. And for a business, it&#8217;s through its brand identity.<\/p>\n\n\n\n<p>Developing a brand identity is a big job, there&#8217;s no doubt, but Venngage for Business can make the process easier thanks to <a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">templates and an easy-to-use design tool<\/a> that can help your company create, manage and express its identity.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\"><strong>Click to jump ahead:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#how\">How do you define brand identity?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why is brand identity important?<\/a><\/li>\n\n\n\n<li><a href=\"#what\">What are the key aspects of brand identity?<\/a><\/li>\n\n\n\n<li><a href=\"#examples\">What are examples of brand identity?<\/a><\/li>\n\n\n\n<li><a href=\"#seven\">What are the seven steps to creating brand identity?<\/a><\/li>\n\n\n\n<li><a href=\"#brand\">Brand style guide examples<\/a><\/li>\n\n\n\n<li><a href=\"#logo\">Logo examples<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How do you define brand identity?<\/h2>\n\n\n\n<p>A company&#8217;s brand identity is the means through which it establishes a personality in the minds of consumers. That means having a memorable logo, color palette, icons and other visual elements that all add up to a cohesive sense of the company&#8217;s purpose, mission and values.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/logos\/statistics-analysis-business-logo-35881428-1048-4be8-bf3f-3ef175fe502c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"500\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Statistics-Analysis-Business-Logo-Template.png\" alt=\"brand identity\" class=\"wp-image-57323\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Statistics-Analysis-Business-Logo-Template.png 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Statistics-Analysis-Business-Logo-Template-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Statistics-Analysis-Business-Logo-Template-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/logos\/statistics-analysis-business-logo-35881428-1048-4be8-bf3f-3ef175fe502c\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS LOGO TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>A truly memorably brand identity is one that even without all elements being present, would still allow the average consumer to name the business. As <a href=\"https:\/\/stacker.com\/stories\/2640\/quiz-can-you-identify-50-famous-companies-their-logos\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">this quiz<\/a> illustrates, a well-defined brand identity (think: Pepsi, Walmart or AT&amp;T), including logos, colors and fonts, can stand on its own.<\/p>\n\n\n\n<p>It&#8217;s easy to assume that visual identity is simply a logo and nothing more. But if you&#8217;ve ever gone shopping at a Target while wearing a red shirt, you know that&#8217;s not the case \u2014 color matters, too, and some brands are defined as much by a signature color (like Target&#8217;s red or UPS&#8217;s brown) as by their logo.<\/p>\n\n\n\n<p>(Once you&#8217;ve got everything sorted out, check out our <a href=\"https:\/\/venngage.com\/blog\/brand-guidelines-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">tips for creating brand guideline templates<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand identity vs. Brand image<\/strong><\/h3>\n\n\n\n<p>It&#8217;s important to differentiate between the two. <\/p>\n\n\n\n<p>Brand image is how the brand is perceived in the consumer&#8217;s mind, so it is subjective and cannot be totally controlled by the brand.<\/p>\n\n\n\n<p>Brand identity, on the other hand, refers to different brand associations that companies create to influence consumers&#8217; perception of it, which means that a company&#8217;s brand identity can affect its brand image. <\/p>\n\n\n\n<p><a data-type=\"internal\" data-id=\"#toc\" href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why is brand identity important?<\/h2>\n\n\n\n<p>For every business, becoming a household name is the goal, though few businesses actually can do so. But the ones who do \u2014 they pretty much have one thing in common \u2014 their brand identity is cemented in the minds of consumers. So, that&#8217;s one reason why brand identity is important.<\/p>\n\n\n\n<p>But establishing a strong brand identity can also be a helpful task internally, especially for young companies and startups. If you&#8217;re trying to build an efficient team, it&#8217;s a good idea to make sure everyone knows exactly what the team does.<\/p>\n\n\n\n<p>And the brand identity creation process can also help companies set themselves apart from competitors, both literally and figuratively. You may not know there are certain ways that you stand out from the crowd until you set about to create your visual identity package. In examining what your competitors are, you can often see what your brand isn&#8217;t.<\/p>\n\n\n\n<p><a href=\"#toc\" data-type=\"internal\" data-id=\"#toc\">Return to Table of Contents<\/a> <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What are the key aspects of brand identity?<\/h2>\n\n\n\n<p>We&#8217;ve touched on this a bit already, but the main aspects of brand identity include:<\/p>\n\n\n\n<ul>\n<li><strong>Logo or wordmark<\/strong>: A symbol or font-based depiction of your company&#8217;s name. Some brand logos consist of an image (Pepsi, for example), while others are text-based (their big competitor, Coca-Cola, for example). And some are both (like FedEx). Most companies will also create multiple versions of their logos or wordmarks for various purposes (more on that later).<\/li>\n\n\n\n<li><strong>Fonts<\/strong>: The typefaces used in the wordmark as well as in internal and external communications. These are generally different fonts; after all, if Coke used its elaborate script font in every press release, it would be far too hard to read. (Learn more about <a href=\"https:\/\/venngage.com\/blog\/brand-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">choosing the fonts<\/a> that best represent your business.)<\/li>\n\n\n\n<li><strong>Colors<\/strong>: Some brands use one dominant color (Target, Coke and Facebook), while others use two or more (Walmart, Pepsi and Ikea). Learn more about <a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\">what colors are associated with which personalities<\/a> when it comes to businesses.<\/li>\n<\/ul>\n\n\n\n<p>Check out our favorite <a href=\"https:\/\/venngage.com\/blog\/brand-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand development tools<\/a> that can help your business speak to consumers \u2014 and be remembered.<\/p>\n\n\n\n<p><strong><a data-type=\"internal\" data-id=\"#toc\" href=\"#toc\">Return to Table of Contents<\/a> <\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">What are examples of strong brand identity?<\/h2>\n\n\n\n<p>The businesses that tend to stand the test of time have brand identities that do the same. While they can change, usually subtly, though sometimes dramatically, these well-crafted and honed brand identities become synonymous with the name of the company in the minds of consumers.<\/p>\n\n\n\n<p>Here are a few examples of strong brand identity:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Apple<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"372\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/apple-logo.jpg\" alt=\"brand identity\" class=\"wp-image-57335\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/apple-logo.jpg 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/apple-logo-300x223.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p>The first logo for the Apple Computer Co. bears no resemblance to the iconic fruit shape we know today. But the shape was introduced in 1977 and remained unchanged until 1998, when it morphed into the solid-black apple icon that&#8217;s probably on the back of the phone in your hand.<\/p>\n\n\n\n<p>Apple&#8217;s visual identity, of course, goes beyond the logo. In fact, <a href=\"https:\/\/www.wired.com\/2002\/12\/apple-its-all-about-the-brand\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">many experts<\/a> credit the company&#8217;s success in part to its singular, minimalist branding, which consumers can see in everything from its commercials to the boxes its products come in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ford<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ford-logo.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ford-logo.jpg\" alt=\"brand identity\" class=\"wp-image-57336\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ford-logo.jpg 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/ford-logo-300x169.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<p>The Ford Motor Co. is one of the most enduring American brands, <a href=\"https:\/\/corporate.ford.com\/about\/history.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">being founded in 1903<\/a> in Detroit, Michigan. But it wasn&#8217;t until 1911 when the company would first introduce its now-iconic oval logo. After a break from the logo between 1912 and 1917, Ford&#8217;s brand identity has remained largely the same.<\/p>\n\n\n\n<p>Not only has the oval remained the consistent symbol of Ford, but the company has held onto its dark blue main color since the 1950s and its script font since the early 1900s and though tweaks have been made over the years, the brand identity is unmistakably Ford.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FedEx<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/FedEx-logo.jpg\" alt=\"brand identity\" class=\"wp-image-57337\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/FedEx-logo.jpg 700w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/FedEx-logo-300x169.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>Today&#8217;s FedEx logo is one of the best examples of brand identities that have hidden meanings. Like Baskin Robbins with its nod to <a href=\"https:\/\/www.cnbc.com\/2015\/05\/01\/13-famous-logos-that-require-a-double-take.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">31 flavors<\/a>, the logo for FedEx presents the very thing the company does \u2014 moving packages. Its hidden-arrow logo was launched in 1994, and it&#8217;s remained since then.<\/p>\n\n\n\n<p><strong><a data-type=\"internal\" data-id=\"#toc\" href=\"#toc\">Return to Table of Contents<\/a> <\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seven\">What are the seven steps to creating brand identity?<\/h2>\n\n\n\n<p>Establishing and refining a brand is an ongoing process that no business will ever be done with. That&#8217;s because as markets and products change and evolve, brand identities must do the same. But for companies newly creating a brand identity design, the process can be simplified (maybe over-simplified) into seven general steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Know yourself<\/strong><\/h3>\n\n\n\n<p>The first and most important step in creating a brand identity is to understand deeply what your organization does. What is your mission? How will your organization help consumers? Will it solve a problem? How? What emotion do you want your brand to evoke in consumers?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Know your customer<\/strong><\/h3>\n\n\n\n<p>Speaking of consumers, as deeply as you get to know your brand, you must also develop that deep knowledge of your target customer. That&#8217;s the best way to understand what will reach them. Conducting thorough market research is crucial. Many businesses find it helpful to create different customer personas they use when exploring what their buyers want. We&#8217;ve got tons of <a href=\"https:\/\/venngage.com\/templates\/search\/customer%20persona\" target=\"_blank\" rel=\"noreferrer noopener\">customer persona templates<\/a> that can help you do just that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Know your competitors<\/strong><\/h3>\n\n\n\n<p>What are the other companies in your space doing? How are you similar? In what ways are you different? How will you set yourself apart from them, both in terms of your products and offerings as well as your brand identity. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Develop your voice<\/strong><\/h3>\n\n\n\n<p>Before you can figure out what colors, logos and fonts are the best options to personify your brand, you must understand what you&#8217;re trying to say and how you need to say it. Should your brand be friendly? Authoritative? Playful? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Create your logo, choose your fonts and consider your colors<\/strong><\/h3>\n\n\n\n<p>Only after you deeply understand yourself, your customers and the market at large can you begin the fun work (we think it&#8217;s fun, anyway) of developing the visual elements that will constitute your brand identity. Logos, colors and fonts are the biggest aspects, but many brands also develop a set of icons or illustrations (like MailChimp&#8217;s <a href=\"https:\/\/mailchimp.com\/design\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">illustration style<\/a>, which it considers an extension of its main brand identity).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Explain your brand identity<\/strong><\/h3>\n\n\n\n<p>Establishing brand identity means creating guidelines or rules around how the elements are to be used. Whether you create a multi-page brand identity presentation or a simple one-page explainer, now is the time to bring everything together in one package. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Evaluate and adjust<\/strong><\/h3>\n\n\n\n<p>Remember how we said this is an ongoing task for most brands? Once you&#8217;ve established your brand identity and are using the logo, colors and fonts you picked out, it&#8217;s important to regularly monitor how effective your guidelines are at bringing the vision in your mind to life in the minds of consumers. <\/p>\n\n\n\n<p><strong><a data-type=\"internal\" data-id=\"#toc\" href=\"#toc\">Return to Table of Contents<\/a> <\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand\">Brand style guide examples<\/h2>\n\n\n\n<p>As we mentioned, one crucial step in the brand identity development process is creating your brand style guidelines. These are rules that determine how your logos, fonts and colors should be used as well as why these elements tell your brand story and support its mission.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines.png\" alt=\"brand identity\" class=\"wp-image-57338\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines.png 2724w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines-300x134.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines-1024x457.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines-768x343.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines-1536x685.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines-2048x913.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Skypes-brand-guidelines-730x326.png 730w\" sizes=\"(max-width: 2724px) 100vw, 2724px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/download.skype.com\/share\/blogskin\/press\/skype_brandbook.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Skype&#8217;s brand guidelines<\/a> are especially effective at putting the mission and goal of the company at the forefront. The utilitarian elements like logos, fonts and colors are at the back of the 33-page document, and every page of the presentation serves to reinforce the brand voice established at the beginning.<\/p>\n\n\n\n<p>(Learn more about creating a <a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand style guide<\/a>.)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/brand-style-logo.png\" alt=\"brand identity\" class=\"wp-image-57339\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/brand-style-logo.png 1337w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/brand-style-logo-300x193.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/brand-style-logo-1024x660.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/brand-style-logo-768x495.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/brand-style-logo-730x471.png 730w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><\/figure><\/div>\n\n\n<p>Make no mistake, utility is important. After all, internal and external teams will use these guidelines to create everything from marketing materials to signage. So determine things like how close to your logo other elements can be, like the exclusion zones shown above, or provide alternative logos that can be used on different backgrounds.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/red-design-style-guide-1763ecd1-609d-4011-af8d-0b222bfd31c9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/1763ecd1-609d-4011-af8d-0b222bfd31c9.png\" alt=\"brand identity\" class=\"wp-image-55331\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/1763ecd1-609d-4011-af8d-0b222bfd31c9.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/1763ecd1-609d-4011-af8d-0b222bfd31c9-224x300.png 224w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/1763ecd1-609d-4011-af8d-0b222bfd31c9-764x1024.png 764w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/1763ecd1-609d-4011-af8d-0b222bfd31c9-768x1029.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/1763ecd1-609d-4011-af8d-0b222bfd31c9-730x978.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/red-design-style-guide-1763ecd1-609d-4011-af8d-0b222bfd31c9\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS PRESENTATION TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Brand identity guideline documents do not have to be extremely expansive to be effective, as this example illustrates. Colors, fonts and logos are all clearly pictured and explained. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/brand-color-style-guide-edd4f650-c94a-40b9-a545-b7893633d79b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/edd4f650-c94a-40b9-a545-b7893633d79b.png\" alt=\"brand identity\" class=\"wp-image-55332\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/edd4f650-c94a-40b9-a545-b7893633d79b.png 1056w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/edd4f650-c94a-40b9-a545-b7893633d79b-300x232.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/edd4f650-c94a-40b9-a545-b7893633d79b-1024x791.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/edd4f650-c94a-40b9-a545-b7893633d79b-768x593.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/edd4f650-c94a-40b9-a545-b7893633d79b-730x564.png 730w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/brand-color-style-guide-edd4f650-c94a-40b9-a545-b7893633d79b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>As this example shows, even one page could be just enough to ensure your brand colors are carried through any materials that you create.<\/p>\n\n\n\n<p><strong><a data-type=\"internal\" data-id=\"#toc\" href=\"#toc\">Return to Table of Contents<\/a> <\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"logo\">Logo examples<\/h2>\n\n\n\n<p>Because a logo is probably the most important part of this process, we wanted to share with you some additional examples of logo approaches and styles that could work for your brand. Use these as a jumping-off point so you can ensure what you create is totally unique and for your business only.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/logos\/equity-company-logo-22667a7c-5888-48dc-9955-3b45d31ecf52\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/22667a7c-5888-48dc-9955-3b45d31ecf52.png\" alt=\"brand identity\" class=\"wp-image-55326\" width=\"600\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/22667a7c-5888-48dc-9955-3b45d31ecf52.png 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/22667a7c-5888-48dc-9955-3b45d31ecf52-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/22667a7c-5888-48dc-9955-3b45d31ecf52-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/logos\/equity-company-logo-22667a7c-5888-48dc-9955-3b45d31ecf52\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS LOGO TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>If your organization&#8217;s name has a unique aspect to it, such as this alliterative one, play around with the letters in it to create the logo. In this case, two Es placed back to back are used as the logo mark, which can be effective depending on the initials in your company&#8217;s name.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/logos\/cyber-company-business-logo-c3e155f0-7c2b-4d05-98d7-b990461e5ae5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/c3e155f0-7c2b-4d05-98d7-b990461e5ae5.png\" alt=\"brand identity\" class=\"wp-image-55327\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/c3e155f0-7c2b-4d05-98d7-b990461e5ae5.png 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/c3e155f0-7c2b-4d05-98d7-b990461e5ae5-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/c3e155f0-7c2b-4d05-98d7-b990461e5ae5-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/logos\/cyber-company-business-logo-c3e155f0-7c2b-4d05-98d7-b990461e5ae5\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS LOGO TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Companies with objects, animals or people in their names are ideal candidates for using those elements to create a memorable logo. Ideally, you should tie the purpose of your business to the logo; in this case, a tech company named Cyber Rabbit was able to subtly tie in the aspect of technology to a familiar bunny shape.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/logos\/simple-real-estate-business-logo-a207e6b6-4d95-41ee-8f1b-e132bd4a530b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/a207e6b6-4d95-41ee-8f1b-e132bd4a530b.png\" alt=\"brand identity\" class=\"wp-image-55328\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/a207e6b6-4d95-41ee-8f1b-e132bd4a530b.png 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/a207e6b6-4d95-41ee-8f1b-e132bd4a530b-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/a207e6b6-4d95-41ee-8f1b-e132bd4a530b-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/logos\/simple-real-estate-business-logo-a207e6b6-4d95-41ee-8f1b-e132bd4a530b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS LOGO TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>In other cases, a logo with an object in it can be abstract, as in this real estate logo that creates an image of a tower without being literal about it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/logos\/b2b-communication-business-logo-bdaf4e02-499c-4389-af74-51ff5a362585\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/bdaf4e02-499c-4389-af74-51ff5a362585.png\" alt=\"brand identity\" class=\"wp-image-55329\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/bdaf4e02-499c-4389-af74-51ff5a362585.png 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/bdaf4e02-499c-4389-af74-51ff5a362585-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/bdaf4e02-499c-4389-af74-51ff5a362585-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/logos\/b2b-communication-business-logo-bdaf4e02-499c-4389-af74-51ff5a362585\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS LOGO TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Whether it&#8217;s in the <a href=\"https:\/\/namefatso.com\/blog\/company-business-name-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">name of your business<\/a> or is related more closely to your industry, familiar iconography can be an excellent way to bring visuals into your logo, like this TalkBusiness communication app, which uses a simple business element everyone is familiar with \u2014 a necktie \u2014 to create an effective logo design.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/logos\/blue-academic-business-logo-3fb6e481-2bf6-4769-9ecf-2cae68cf11f2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/3fb6e481-2bf6-4769-9ecf-2cae68cf11f2.png\" alt=\"brand identity\" class=\"wp-image-55330\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/3fb6e481-2bf6-4769-9ecf-2cae68cf11f2.png 500w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/3fb6e481-2bf6-4769-9ecf-2cae68cf11f2-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/3fb6e481-2bf6-4769-9ecf-2cae68cf11f2-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/logos\/blue-academic-business-logo-3fb6e481-2bf6-4769-9ecf-2cae68cf11f2\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS LOGO TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>In this case, a quill and ink well aren&#8217;t referenced in the name of the organization, but they immediately call to mind the purpose of the academy, which is to bring history to life.<\/p>\n\n\n\n<p><strong><a data-type=\"internal\" data-id=\"#toc\" href=\"#toc\">Return to Table of Contents<\/a> <\/strong><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">In summary: Creating a brand identity can feel like an intimidating process, but it doesn&#8217;t have to be<\/h2>\n\n\n\n<p>With Venngage for business, you can make sure your brand&#8217;s story comes to life with an engaging logo that illustrates what you do and sticks in the minds of consumers, along with a cohesive font library and color palette that serve to further cement your brand in the marketplace.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>While companies aren&#8217;t exactly the same as people, they do have a few things in common. One of them is that both brands and people have a need to express their identities. For an individual, that might mean through clothing or grooming. And for a business, it&#8217;s through its brand identity. Developing a brand identity [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":57330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,600],"tags":[213,250],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Creating an engaging, memorable logo is an important step in developing a brand identity, but you can&#039;t stop there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Brand Identity and How Do You Develop One? - Venngage\" \/>\n<meta property=\"og:description\" content=\"Creating an engaging, memorable logo is an important step in developing a brand identity, but you can&#039;t stop there.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T20:05:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T18:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Gaskin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/brand-identity\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/02\/Brand-Identity-Blog-Header.png\",\"width\":1024,\"height\":576,\"caption\":\"brand identity\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/brand-identity\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/brand-identity\/\",\"name\":\"What Is Brand Identity and How Do You Develop One? 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