{"id":55080,"date":"2021-11-29T09:18:06","date_gmt":"2021-11-29T14:18:06","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=55080"},"modified":"2025-11-06T08:45:19","modified_gmt":"2025-11-06T13:45:19","slug":"social-media-branding","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/social-media-branding\/","title":{"rendered":"What Is Social Media Branding? [+Tips to Improve]"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/What-is-Social-Media-Branding-Tips-to-Improve-Blog-header.png\" alt=\"What is Social Media Branding [+Tips to Improve] Blog header\" class=\"wp-image-55106\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/What-is-Social-Media-Branding-Tips-to-Improve-Blog-header.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/What-is-Social-Media-Branding-Tips-to-Improve-Blog-header-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/What-is-Social-Media-Branding-Tips-to-Improve-Blog-header-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/What-is-Social-Media-Branding-Tips-to-Improve-Blog-header-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Social media has changed the world of marketing. More than ever, the way people interact with brands has become largely through social media.<\/p>\n\n\n\n<p>Brands like Mercedes-Benz, Dove, and Nutella have used social media to generate&nbsp;<a href=\"https:\/\/venngage.com\/blog\/engaging-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">engaging content<\/a>. They&#8217;ve managed to instill a positive brand identity in their target audience.<\/p>\n\n\n\n<p>It is important to give a good impression of the brand. This makes the company more attractive to consumers. <\/p>\n\n\n\n<p>Customer attention increases, market size expands, and the brand&#8217;s personality improves, as well. Using a <a href=\"https:\/\/planable.io\/blog\/social-media-calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media calendar<\/a> can help you plan and stay consistent with your messaging. Get started on a social media branding strategy by following our tips.<\/p>\n\n\n\n<p>Don&#8217;t have design skills? You don&#8217;t need any. With Venngage&#8217;s <a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design for marketing<\/a> solutions, you can create a visual social media plan that everyone can follow.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is social branding?<\/h2>\n\n\n\n<p>Social branding is when an individual, company or organization creates a unique brand persona that is shared with the public. This helps to build a stronger connection with consumers using social media platforms.<\/p>\n\n\n\n<p>Your brand persona can be created through a variety of means, including social media, marketing campaigns, and even a person in your company, such as an employee or publicly-active CEO.&nbsp;<\/p>\n\n\n\n<p>In a general marketing scenario, your brand is defined by the values of the company and its product or service and is often communicated through a series of storytelling techniques.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/misleading-data-instagram-carousel-post-038176d6-37a5-4087-aa51-6362940f55ed\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"1024\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Misleading-Data-Instagram-Carousel-Post-Template-495x1024.png\" alt=\"Misleading Data Instagram Carousel Post Template\" class=\"wp-image-55092\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Misleading-Data-Instagram-Carousel-Post-Template-495x1024.png 495w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Misleading-Data-Instagram-Carousel-Post-Template-145x300.png 145w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Misleading-Data-Instagram-Carousel-Post-Template-768x1587.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Misleading-Data-Instagram-Carousel-Post-Template-743x1536.png 743w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Misleading-Data-Instagram-Carousel-Post-Template-730x1509.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Misleading-Data-Instagram-Carousel-Post-Template.png 960w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/misleading-data-instagram-carousel-post-038176d6-37a5-4087-aa51-6362940f55ed\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>If your brand identity is all about fact-checking and sharing accurate news, you&#8217;ll likely strengthen your brand awareness among your audiences with this <a href=\"https:\/\/venngage.com\/blog\/instagram-carousel-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram carousel template<\/a>.<\/p>\n\n\n\n<p>Easily customize this template using Venngage\u2019s <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a>. Just add your website, and the editor will automatically pull in your logo,<a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\"> brand colors<\/a> and fonts based on your <a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">style guide<\/a>\u2014so you can apply your branding to any design with a single click.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"580\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"  src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Brand-Kit-1.gif\" alt=\"Brand Kit\" class=\"wp-image-54316\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"#toc\">Return to Table of Contents<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aim\">What is the aim of social media brand reputation management?<\/h2>\n\n\n\n<p>The aim of social media brand reputation management is to improve the reputation of a brand or company by increasing its online presence and interactions.<\/p>\n\n\n\n<p>Successful brands usually use simple strategies to increase brand awareness and create a sustainable following.<\/p>\n\n\n\n<p>They do this by creating content that is relevant to their target audience, as well as by engaging with users on social media and measuring their results. Many <a href=\"https:\/\/www.erase.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">online reputation management companies<\/a> assist businesses in executing these strategies effectively, ensuring their brand image remains positive across all platforms.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/virtual-meeting-etiquette-instagram-carousel-post-be0537d9-a51a-4e21-a07d-eca6de219323\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"497\" height=\"1024\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Virtual-Meeting-Etiquette-Instagram-Carousel-Post-Template-497x1024.png\" alt=\"Virtual Meeting Etiquette Instagram Carousel Post Template\" class=\"wp-image-55098\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Virtual-Meeting-Etiquette-Instagram-Carousel-Post-Template-497x1024.png 497w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Virtual-Meeting-Etiquette-Instagram-Carousel-Post-Template-146x300.png 146w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Virtual-Meeting-Etiquette-Instagram-Carousel-Post-Template-768x1583.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Virtual-Meeting-Etiquette-Instagram-Carousel-Post-Template-745x1536.png 745w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Virtual-Meeting-Etiquette-Instagram-Carousel-Post-Template-730x1505.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Virtual-Meeting-Etiquette-Instagram-Carousel-Post-Template.png 960w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/virtual-meeting-etiquette-instagram-carousel-post-be0537d9-a51a-4e21-a07d-eca6de219323\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>A webcam and digital goods manufacturer can share this infographic with their audience as part of their social media branding campaigns. It creates brand recognition while delivering valuable content.<\/p>\n\n\n\n<p><strong>Related:<\/strong> <a href=\"https:\/\/venngage.com\/blog\/twitter-header\/\" target=\"_blank\" rel=\"noreferrer noopener\">25+ Twitter Header Templates &amp; Tips for Designing Headers That Stand Out<\/a><\/p>\n\n\n\n<p><a href=\"#toc\">Return to Table of Contents<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kit\">What should you include in a social media brand kit?<\/h2>\n\n\n\n<p>A social media brand kit is a box of tools that can elevate your presence on social media platforms as well as your brand image.<\/p>\n\n\n\n<p>Below are the essential elements of a social media branding kit:<\/p>\n\n\n\n<ul>\n<li>An overview of the company<\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/brand-guidelines-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand guidelines<\/a> &#8211; including logos, color schemes, font options, and brand tone<\/li>\n\n\n\n<li>Your social media pages<\/li>\n\n\n\n<li>Company&#8217;s social media guidelines<\/li>\n\n\n\n<li>Brand hashtags and hashtags relevant to the brand&#8217;s products and services<\/li>\n\n\n\n<li>The company&#8217;s top ten most engaged posts in the last month by the number of mentions<\/li>\n<\/ul>\n\n\n\n<p>Many organizations are now engaging social media as an important part of their brand-building efforts, including your competitors.<\/p>\n\n\n\n<p>Don&#8217;t lose heart if your competitors run successful campaigns, because you can reverse-engineer their social media branding efforts and use them to your advantage.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/facebook\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Nonprofit-Statistic-Facebook-Post-1024x536.png\" alt=\"Nonprofit Statistic Facebook Post\" class=\"wp-image-55094\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Nonprofit-Statistic-Facebook-Post-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Nonprofit-Statistic-Facebook-Post-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Nonprofit-Statistic-Facebook-Post-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Nonprofit-Statistic-Facebook-Post-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Nonprofit-Statistic-Facebook-Post.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/facebook\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>USE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Data has become part and parcel of marketing in the last couple of years. A great way to capitalize on <a href=\"https:\/\/venngage.com\/blog\/graphic-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design trends<\/a> are to create high-quality image-oriented social media posts like the template above.<\/p>\n\n\n\n<p>With Venngage, you can add charts and graphs to templates easily. <a href=\"https:\/\/venngage.com\/blog\/new-features-on-venngage-import-spreadsheets-directly-from-google-drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Import your data<\/a> from Google sheets or from CSV files and the editor will populate the graph with the information.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"580\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Data-Viz.gif\" alt=\"Data Viz\" class=\"wp-image-53979\"\/><\/figure><\/div>\n\n\n\n<p><strong>Related:<\/strong> <a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">15 Visual Content Marketing Statistics to Know for 2021 [Infographic]<\/a><\/p>\n\n\n\n<p><a href=\"#toc\">Return to Table of Contents<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"improve\">How can you improve your social media branding?<\/h2>\n\n\n\n<p>Once you&#8217;ve chosen your social media platform and, you need to start focusing on the following to improve your social media branding game.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identify your main competitor and their brand image<\/h3>\n\n\n\n<p>Your main competitor is an excellent example of a company doing its social media branding right. Or wrong!<\/p>\n\n\n\n<p>Learning from their mistakes is a great way to build your own social media reputation and improve your marketing efforts.<\/p>\n\n\n\n<p>Here&#8217;s how you can identify your main competitor:<\/p>\n\n\n\n<ul>\n<li>Search the top company in your area based on your keywords and content you&#8217;re targeting<\/li>\n\n\n\n<li>Examine their search marketing strategies and social media presence<\/li>\n\n\n\n<li>Check their social media accounts and study their content, comments and impressions<\/li>\n\n\n\n<li>Audit the competitor&#8217;s activities and brainstorm ideas with your marketing team<\/li>\n<\/ul>\n\n\n\n<p>You can choose to follow the trends or improve on the various aspects of your competitor&#8217;s brand-building efforts. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/social-media\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Thank-You-Community-Instagram-Post.png\" alt=\"Thank You Community Instagram Post\" class=\"wp-image-55097\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Thank-You-Community-Instagram-Post.png 700w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Thank-You-Community-Instagram-Post-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Thank-You-Community-Instagram-Post-150x150.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>USE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>One thing that can make your social media posts stand out is the use of minimal text.<\/p>\n\n\n\n<p>Social media has become increasingly image-centric. Create visually-appealing posts that social media users will immediately want to engage with.<\/p>\n\n\n\n<p><strong>Related: <\/strong><a href=\"https:\/\/venngage.com\/blog\/youtube-banner-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">20+ YouTube Banner Templates &amp; YouTube Branding Tips<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prepare your press kit<\/h3>\n\n\n\n<p>In the early days of your business, your social media brand voice will be unknown, since you&#8217;re a new and relatively unknown company.<\/p>\n\n\n\n<p>However, news channels and bloggers are open to learning more about your brand. A press kit is the best way to build your social media brand identity.<\/p>\n\n\n\n<p>Press kits are a package of information that includes details about your brand, your product, and your USP.<\/p>\n\n\n\n<p>Companies use it alongside their marketing campaigns by making sure that all <a href=\"https:\/\/www.storydoc.com\/blog\/what-is-a-press-kit\" target=\"_blank\" rel=\"noreferrer noopener\">press kit<\/a> recipients have had all the information they need before they publish their coverage.<\/p>\n\n\n\n<p>In doing so, press kits help make marketing campaigns successful.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/instagram\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"1024\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Emergency-Preparedness-Month-Instagram-Carousel-Post-495x1024.png\" alt=\"Emergency Preparedness Month Instagram Carousel Post\" class=\"wp-image-55099\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Emergency-Preparedness-Month-Instagram-Carousel-Post-495x1024.png 495w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Emergency-Preparedness-Month-Instagram-Carousel-Post-145x300.png 145w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Emergency-Preparedness-Month-Instagram-Carousel-Post-768x1587.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Emergency-Preparedness-Month-Instagram-Carousel-Post-743x1536.png 743w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Emergency-Preparedness-Month-Instagram-Carousel-Post-730x1509.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Emergency-Preparedness-Month-Instagram-Carousel-Post.png 960w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/instagram\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>USE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Companies can use templates like these as examples of their audience output in their press kits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regularly update your social media accounts<\/h3>\n\n\n\n<p>Social media posts help build brand authority and <a href=\"https:\/\/thecmo.com\/tools\/reputation-management-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve brand reputation<\/a>. Regular social media updates improve your credibility. This instills trust in followers because you&#8217;re providing helpful information. Always take the help of social media schedulers for automating your posting process to reach your audience at the right time.<\/p>\n\n\n\n<p>Value-added content will always gain traction in social media because they address your audience&#8217;s pain points.<\/p>\n\n\n\n<p>Engagement data analysis is a great way to know if your social media updates have been successful. Data you might find here include impressions, shares, positive reactions, and comments.<\/p>\n\n\n\n<p>Keep track of your social media content calendar and create relevant content that can convince customers of your brand&#8217;s authenticity.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/photo-nonprofit-quote-instagram-post-e72189eb-d6ab-4084-9976-5ea00c6ccbf2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"600\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Photo-Nonprofit-Quote-Instagram-Post-Template.png\" alt=\"Photo Nonprofit Quote Instagram Post Template\" class=\"wp-image-55095\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Photo-Nonprofit-Quote-Instagram-Post-Template.png 600w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Photo-Nonprofit-Quote-Instagram-Post-Template-300x300.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Photo-Nonprofit-Quote-Instagram-Post-Template-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/photo-nonprofit-quote-instagram-post-e72189eb-d6ab-4084-9976-5ea00c6ccbf2\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Spotlight your brand advocates with testimonials and reviews. Create engaging and attractive visual content like the above template to highlight loyal customers. You can also share users&#8217; video testimonials, adding another layer of trust to your social media presence.<\/p>\n\n\n\n<p><strong>Related:<\/strong> <a href=\"https:\/\/venngage.com\/blog\/facebook-banner-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">10+ Facebook Banner Templates and Design Tips to Grow Your Following!<\/a><\/p>\n\n\n\n<p><a href=\"#toc\">Return to Table of Contents<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share your business&#8217; inspiring story<\/h3>\n\n\n\n<p>A business&#8217; founding story, struggles, and accomplishments make for great branding material.<\/p>\n\n\n\n<p>For example, Starbucks shares its story of growing from a small regular business into a global brand. Audiences perceive the three college students who found Starbucks as ordinary people like them who had a business idea and built a brand from scratch.<\/p>\n\n\n\n<p>People empathize with narratives that contain struggles, challenges, and accomplishments because they believe it&#8217;s a direct reflection of their life.<\/p>\n\n\n\n<p>Audiences and advocates that see a brand experience it in the same way during their starting years feel like they seem to understand the former&#8217;s struggles, which helps elevate a brand&#8217;s personality to new heights.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/twitter\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Modern-Nonprofit-Quote-Twitter-Post.png\" alt=\"Modern Nonprofit Quote Twitter Post\" class=\"wp-image-55093\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Modern-Nonprofit-Quote-Twitter-Post.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Modern-Nonprofit-Quote-Twitter-Post-300x150.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Modern-Nonprofit-Quote-Twitter-Post-768x384.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Modern-Nonprofit-Quote-Twitter-Post-730x365.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/twitter\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>USE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>In addition to your brand&#8217;s narrative, you can create genuine connections by highlighting a customer who wants to advocate for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use images along with your own captions<\/h3>\n\n\n\n<p>Visuals are the best way to get attention on social media. It&#8217;s easier for you to convey your message to your target audience. It also makes it easier for people to share your content.<\/p>\n\n\n\n<p>Videos and images are engaging and people are more likely to click on them. These marketing methods are instantly recognizable and require little effort from users who encounter them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/safe-family-activities-instagram-carousel-slides-ec7ed75f-02fb-4ec2-b0eb-be9710edefdb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"1024\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Safe-Family-Activities-Instagram-Carousel-Template-495x1024.png\" alt=\"Safe Family Activities Instagram Carousel Template\" class=\"wp-image-55096\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Safe-Family-Activities-Instagram-Carousel-Template-495x1024.png 495w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Safe-Family-Activities-Instagram-Carousel-Template-145x300.png 145w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Safe-Family-Activities-Instagram-Carousel-Template-768x1587.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Safe-Family-Activities-Instagram-Carousel-Template-743x1536.png 743w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Safe-Family-Activities-Instagram-Carousel-Template-730x1509.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/Safe-Family-Activities-Instagram-Carousel-Template.png 960w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/safe-family-activities-instagram-carousel-slides-ec7ed75f-02fb-4ec2-b0eb-be9710edefdb\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Infographics and image-centric content, like the example above, are easy to read and shareable.<\/p>\n\n\n\n<p>Use high-quality images, either from your brand or from free stock photo sites. Venngage offers over 3 million stock photos as well as the ability to upload your own images with a business account.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"580\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/replace-image.gif\" alt=\"replace-image\" class=\"wp-image-54312\"\/><\/figure><\/div>\n\n\n\n<p><strong>Related:<\/strong> <a href=\"https:\/\/venngage.com\/blog\/social-media-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Tips to Make Eye-Catching Infographics for Social Media<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make it feel personal<\/h3>\n\n\n\n<p>In the early days of social media, brands fell into the trap of using corporate-speak in their posts. This wasn&#8217;t the most effective way to impress users.<\/p>\n\n\n\n<p>Brands have since learned to engage followers and brand advocates by shifting their tone to sound more normal and personal.<\/p>\n\n\n\n<p>Identifying the &#8216;sweet spot&#8217; between expressing emotion as a brand and retaining professionalism is a challenge. But it&#8217;s essential for keeping users engaged.<\/p>\n\n\n\n<p><a href=\"#toc\">Return to Table of Contents<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use relevant hashtags<\/h3>\n\n\n\n<p>Everyone&#8217;s fond of using hashtags. It&#8217;s an effective and simple way to find a relevant post in the almost-eternal sea of information on the Internet.<\/p>\n\n\n\n<p>Users can find businesses through the use of hashtags. They&#8217;re also a great way to generate conversations around a topic and improve brand visibility. Plus, hashtags make it easier to track campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track social media mentions (and other relevant data)<\/h3>\n\n\n\n<p>Measuring your engagement data helps you create effective future social media updates and content for your followers to build your brand.<\/p>\n\n\n\n<p>You can find so many platforms online to help you record and analyze this data.<\/p>\n\n\n\n<p>Some even have advanced features, such as multi-channel data collection and analysis features, which are perfect for those using multiple social platforms for their campaigns.<\/p>\n\n\n\n<p>Want to explore the best tools to streamline your content creation? Check out this guide on the best free <a href=\"https:\/\/medium.com\/@krystle.wongjj\/best-free-ai-social-media-post-generators-in-2025-a48761a441ae\" target=\"_blank\" rel=\"noreferrer noopener\">AI social media post generators<\/a> for recommendations and comparisons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Take your social media branding to the next level<\/h2>\n\n\n\n<p>With these tips and templates, you can improve your social media branding and improve your reach online.<\/p>\n\n\n\n<p>If you&#8217;re looking for social media-ready infographics, charts, posters, and more, you can choose from the thousands of templates available at Venngage and build your brand presence online.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>Social media has changed the world of marketing. More than ever, the way people interact with brands has become largely through social media. Brands like Mercedes-Benz, Dove, and Nutella have used social media to generate&nbsp;engaging content. They&#8217;ve managed to instill a positive brand identity in their target audience. It is important to give a good [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":55106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,598],"tags":[250,272],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Social networks are a great tool for spreading awareness about your brand. 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