{"id":53594,"date":"2021-12-10T08:55:40","date_gmt":"2021-12-10T13:55:40","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=53594"},"modified":"2025-11-21T15:16:09","modified_gmt":"2025-11-21T20:16:09","slug":"customer-journey-map","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/customer-journey-map\/","title":{"rendered":"Customer Journey Map: What It Is &#038; How to Create One"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png\" alt=\"customer journey map blog header\" class=\"wp-image-55692\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Creating a customer journey map gives a business the opportunity to visualize the path a person takes to become a loyal customer with your organization. A customer journey map is an excellent way to understand how consumers interact with your business.<\/p>\n\n\n\n<p>Many companies use the customer journey map creation process to identify areas of improvement in their internal processes to help ensure all consumer interactions are the best they can be. <\/p>\n\n\n\n<p>With <a href=\"\/\/venngage.com\/features\/mind-map-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage&#8217;s Customer Journey Map Maker<\/a>, you can easily create a customer journey map that aligns with your <a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\">brand guidelines<\/a> and helps all team members better understand your target customer.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/mind-map-maker\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\"><strong>Click to jump ahead:<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#what\">What is the customer journey?<\/a><\/li>\n\n\n\n<li><a href=\"#map\">What is a customer journey map?<\/a><\/li>\n\n\n\n<li><a href=\"#what-mapping\">What is customer journey mapping?<\/a><\/li>\n\n\n\n<li><a href=\"#why\">Why do businesses need to map their customer journey?<\/a><\/li>\n\n\n\n<li><a href=\"#steps\">Steps to map a customer journey<\/a><\/li>\n\n\n\n<li><a href=\"#analyze\">How to analyze the data obtained from customer journey maps?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to\">How to create a customer journey map with Venngage<\/a><\/li>\n\n\n\n<li><a href=\"#examples\">Customer journey map templates<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">FAQs about customer journey maps<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is the customer journey?<\/h2>\n\n\n\n<p>Broadly, the customer journey describes how your customers or users interact with your organization. It is a way for companies to understand the complete customer experience and learn how to optimize it.<\/p>\n\n\n\n<p>For a brick-and-mortar shop, that could be physical interactions like taking their trip through your store. <\/p>\n\n\n\n<p>For companies that produce mostly digital products and services, the customer journey describes the consumer&#8217;s perspective as it relates to your company and its goods and services.<\/p>\n\n\n\n<p>Mapping the customer journeys means understanding the path a person takes from becoming a lead or potential customer to transforming into a loyal patron of your business. For instance, offering <a href=\"https:\/\/apps.shopify.com\/bundle-deals\" target=\"_blank\" rel=\"noreferrer noopener\">product bundles<\/a> at strategic points in the journey can enhance the customer experience and increase conversions, helping you visualize how a customer interacts with your organization at various points, as in the example below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/vintage-layered-customer-journey-map-f7309383-7f04-4ce9-8594-c281f891fbf1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/f7309383-7f04-4ce9-8594-c281f891fbf1.png\" alt=\"customer journey map\" class=\"wp-image-53612\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/vintage-layered-customer-journey-map-f7309383-7f04-4ce9-8594-c281f891fbf1\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This customer journey map describes the journey the average customer of GLIDE App will experience, divided into different stages. You also see the steps the customer is expected to take, which customer touchpoints they&#8217;re going to interact with and how each touchpoint is coordinated with each business department.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"map\">What is a customer journey map?<\/h2>\n\n\n\n<p>A customer journey map refers to a visual representation of customer interactions and experiences with your product or services. It helps you understand customers&#8217; needs, preferences and how they feel about your company. Since you visualize each customer interaction, you also get to know the challenges customers face while interacting with your brand. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is customer journey mapping?<\/h2>\n\n\n\n<p id=\"what-mapping\">As we&#8217;ve touched on, customer journey mapping means visualizing the entire customer journey: how existing and potential customers interact with your business. Some customer journey maps are map-like, while others are more linear, flowing in a straight line, and still others have unique shapes.<\/p>\n\n\n\n<p>What all customer journey maps have in common is that they focus on the customer experience as it relates to the product you make or the services you sell.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/vintage-buyer-journey-map-dccec2d9-3dde-4ed6-9da9-7e809b0dc344\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/dccec2d9-3dde-4ed6-9da9-7e809b0dc344.png\" alt=\"mobile buyer journey map\" class=\"wp-image-53613\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"><\/a><\/figure><\/div>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/vintage-buyer-journey-map-dccec2d9-3dde-4ed6-9da9-7e809b0dc344\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This customer journey map is represented in a circle: customer journey begins with Discovery and ends in Conversion. You can also tell that this customer journey map illustrates the importance of continual customer engagement even after leads have turned into customers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/product-buyer-journey-map-5b697b89-75c0-42df-b9d8-dd483f50422d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/5b697b89-75c0-42df-b9d8-dd483f50422d.png\" alt=\"customer journey map\" class=\"wp-image-53614\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/product-buyer-journey-map-5b697b89-75c0-42df-b9d8-dd483f50422d\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>In this customer journey map, activities, motivations, emotions and barriers are all plotted against the stages of the buyer&#8217;s journey. At the start, customers have little to no awareness of the product and by the end, they are reliable returning customers \u2014 in an ideal world. Of course, to make this even more seamless, customer training software can be deployed as it helps understand customers&#8217; use of products in their daily life.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/purchase-customer-journey-map-0b82c8a9-49f5-4c16-8de2-ac46bef0af95\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/0b82c8a9-49f5-4c16-8de2-ac46bef0af95.png\" alt=\"customer journey map\" class=\"wp-image-53615\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/purchase-customer-journey-map-0b82c8a9-49f5-4c16-8de2-ac46bef0af95\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This infographic takes the traditional customer journey map a step toward the customer by depicting a theoretical client, lead or consumer\u2014or in other words, a buyer persona. This allows the organization to ensure they&#8217;re keeping the buyer top of mind at all times.<\/p>\n\n\n\n<p><strong>To learn more about buyer or customer personas, check out our posts:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/buyer-persona-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Buyer Persona Templates, Examples &amp; Marketing Tips<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/user-persona-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">20+ User Persona Examples, Templates and Tips For Targeted Decision-Making<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/trend-spot-customer-journey-map-82acb58e-3fea-409d-8caa-85e916243e16\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/82acb58e-3fea-409d-8caa-85e916243e16.png\" alt=\"customer journey map\" class=\"wp-image-53616\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/trend-spot-customer-journey-map-82acb58e-3fea-409d-8caa-85e916243e16\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Taking into account the customer perspective, this customer journey map template plots the buyer&#8217;s activities along the top, from the moment they realize they need to purchase something until they&#8217;ve paid for it. The business can then populate the cells with the appropriate answers based on the metrics they are attempting to visualize; in this case, emotions, experiences and customer expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why do businesses need to map their customer journey?<\/h2>\n\n\n\n<p>Mapping the customer journeys can help businesses understand bottlenecks or pain points they didn&#8217;t realize existed. And it can help organizations diagnose internal issues by enabling them to visualize things from their customers&#8217; perspective. For instance, if journey mapping reveals that customers abandon the process after unsuccessful phone attempts, an <a href=\"https:\/\/synthflow.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI voice agent<\/a> can handle those calls around the clock and route inquiries without requiring people to wait on hold. <\/p>\n\n\n\n<p>In short, customer journey maps give businesses a chance to develop a deep well of knowledge about their consumer beyond the metrics of sales or engagement. Putting themselves in the customer&#8217;s shoes and understanding why consumers behave as they do can empower an organization with all the tools it needs to better serve consumers. Moreover, integrating <a href=\"https:\/\/exotel.com\/uae\/en\/use-cases\/cloud-call-center-software\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">call center software<\/a> helps businesses better understand and serve customers by managing inquiries efficiently and gathering valuable data.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/simple-ecommerce-customer-journey-map-98081a4f-df30-42e6-96ff-4157714b1767\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/98081a4f-df30-42e6-96ff-4157714b1767.png\" alt=\"customer journey map\" class=\"wp-image-53617\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/simple-ecommerce-customer-journey-map-98081a4f-df30-42e6-96ff-4157714b1767\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This eCommerce customer journey map, for example, can allow a savvy sales, marketing or operations team to <a href=\"https:\/\/blog.xoxoday.com\/cx\/customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">optimize customer satisfaction<\/a> by correlating a bad <a href=\"https:\/\/blog.xoxoday.com\/customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer experience<\/a> with poor UI\/UX design or other issues.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/dark-online-customer-journey-map-03fe1536-03a4-4448-8ad6-499fa63813e5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/03fe1536-03a4-4448-8ad6-499fa63813e5.png\" alt=\"customer journey map\" class=\"wp-image-53618\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/dark-online-customer-journey-map-03fe1536-03a4-4448-8ad6-499fa63813e5\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Customer journey maps are also useful for simplifying and visualizing only one aspect of the journey. In this case, the focus is the outreach tools a business uses to reach potential customers, but it&#8217;s easy to customize this type of design to apply to many other segments of the buyer journey or add details that can aid decision-making.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/simple-b2b-customer-journey-map-5d2e307a-5a00-4f85-82ed-00196e393a7b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/5d2e307a-5a00-4f85-82ed-00196e393a7b.png\" alt=\"customer journey map\" class=\"wp-image-53619\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/simple-b2b-customer-journey-map-5d2e307a-5a00-4f85-82ed-00196e393a7b\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Use this type of customer journey map to visualize the content you&#8217;ll use in your marketing efforts at each stage of the buyer&#8217;s journey or <a href=\"https:\/\/www.learnworlds.com\/sales-funnel-to-sell-online-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales funnel<\/a>. Remember that it&#8217;s important to consistently offer leads and prospects something new to maintain their interest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps\">Steps to map a customer journey<\/h2>\n\n\n\n<p>The first step to any successful journey is understanding where you want to go. In the case of mapping your customer journey, the first step is determining your end goal. Do you want to identify bottlenecks in your process, increase conversions or push new products? Think about what you want to get out of the process before you begin.<\/p>\n\n\n\n<p>Once you&#8217;ve outlined your goals, you can begin the steps to mapping a customer journey.<\/p>\n\n\n\n<p><strong>Step 1<\/strong>. In most cases, a customer&#8217;s journey should first be broken down into a timeline or customer stages. This typically follows the buyer&#8217;s journey (Awareness\u2014Consideration\u2014Decision) or a variation of that. <\/p>\n\n\n\n<p>Here&#8217;s an example of a customer journey map that divides the common 3-stage customer&#8217;s journey into 5 stages:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/mobile-sales-customer-journey-map-7b61e997-c09b-4ab2-8b01-809b85e6758e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/7b61e997-c09b-4ab2-8b01-809b85e6758e.png\" alt=\"customer journey map\" class=\"wp-image-53620\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/mobile-sales-customer-journey-map-7b61e997-c09b-4ab2-8b01-809b85e6758e\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Step 2<\/strong>. From there, you should determine what should go down the side of your customer journey. In the case of the above example, the customer&#8217;s approach and resulting experience are listed.<\/p>\n\n\n\n<p><strong>Step 3<\/strong>. List or visualize the customer touchpoints. <\/p>\n\n\n\n<p>The template below does that by including a row in the graphic for physical and digital touchpoints. In some cases, you may consider listing these as pain points if all customers or this particular persona in question have to deal with a lot of hurdles to successfully move on to the next phase of the journey. This could be something like price or product availability.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/blue-customer-journey-map-54fcd70d-de76-4adb-a3a3-8f65e8b0fd04\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/54fcd70d-de76-4adb-a3a3-8f65e8b0fd04.png\" alt=\"customer journey map\" class=\"wp-image-53621\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/blue-customer-journey-map-54fcd70d-de76-4adb-a3a3-8f65e8b0fd04\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Step 4<\/strong>. Include solutions or opportunities for your organization to optimize the <a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer experience<\/a> at each step. That could mean removing pain points or roadblocks, such as offering them discounts or other incentives to select your company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyze\">How to analyze the data obtained from customer journey maps?<\/h2>\n\n\n\n<p>You&#8217;ve created a customer journey map. Now the next step is to analyze the data from the map. Here&#8217;s how you can analyze it:<\/p>\n\n\n\n<ul>\n<li><strong>Identify friction points: <\/strong>Analyze customer feedback to find touchpoints where customers face trouble or delays.<\/li>\n\n\n\n<li><strong>Analyze time spent at each touchpoint: <\/strong>Use analytics tools to see how many time customers spend on each page on your website. This helps track customer behavior.<\/li>\n\n\n\n<li><strong>Check conversion rates: <\/strong>Analyze the percentage of customers converting from one stage to another. This helps measure the drop-off rates between different stages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benefits of customer journey mapping<\/h2>\n\n\n\n<p>Here are the key benefits of customer journey mapping:<\/p>\n\n\n\n<ul>\n<li>Improve customer satisfaction by analyzing customer trends and experiences.<\/li>\n\n\n\n<li>Optimize customer journey and increase <a href=\"https:\/\/simtechdev.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer retention<\/a><\/li>\n\n\n\n<li>Streamline customer support processes and reduce inefficiency. This helps minimize costs.<\/li>\n\n\n\n<li>Enhance customer conversion rates.<\/li>\n\n\n\n<li>Enable a smooth customer onboarding experience. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\">How to create a customer journey map with Venngage<\/h2>\n\n\n\n<p>Visualizing your customer&#8217;s journey can be difficult without using the right customer journey mapping tools. <\/p>\n\n\n\n<p>Venngage makes it very easy to create a customer journey map by offering dozens of templates that you can quickly customize with your company&#8217;s information. With just a few clicks, you can list out the steps of your customer journey and detail the experiences at each point.<\/p>\n\n\n\n<p>Check out our library of customer journey map templates you can easily customize:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/customer-journey\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-8.00.09-AM-1024x582.png\" alt=\"Venngage customer journey map template library\" class=\"wp-image-55685\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-8.00.09-AM-1024x582.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-8.00.09-AM-300x171.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-8.00.09-AM-768x437.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-8.00.09-AM-1536x873.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-8.00.09-AM-2048x1164.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-8.00.09-AM-730x415.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Notice the Smart Templates? They are created with our <a href=\"https:\/\/venngage.com\/blog\/smart-diagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Diagram<\/a> editor. You can easily add icons, move things around and space the design elements however you like. As you add or delete text, the editor will automatically adjust so you won&#8217;t need to resize anything.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.25.50\u202fAM-1024x536.png\" alt=\"Venngage editor\" class=\"wp-image-95833\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.25.50\u202fAM-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.25.50\u202fAM-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.25.50\u202fAM-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.25.50\u202fAM-1536x804.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.25.50\u202fAM-2048x1071.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.25.50\u202fAM-730x382.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>For businesses that want to have consistent branding across their customer journey design, you can use <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Brand Kit<\/a> to apply <a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand colors<\/a> or logos to your customer journey map in one click:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.23.21\u202fAM-1024x545.png\" alt=\"Venngage My Brand Kit\" class=\"wp-image-95827\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.23.21\u202fAM-1024x545.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.23.21\u202fAM-300x160.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.23.21\u202fAM-768x409.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.23.21\u202fAM-1536x817.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.23.21\u202fAM-2048x1090.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/09\/Screenshot-2024-09-30-at-12.23.21\u202fAM-730x388.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">Customer journey map templates<\/h2>\n\n\n\n<p>Here are a few more effective customer journey map examples to inspire you as you work to create your buyer&#8217;s journey to better understand your consumer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/tech-manufacturer-customer-journey-map-35dc6001-a617-48ea-8eef-a0488cea890e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/35dc6001-a617-48ea-8eef-a0488cea890e.png\" alt=\"customer journey map\" class=\"wp-image-53622\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/tech-manufacturer-customer-journey-map-35dc6001-a617-48ea-8eef-a0488cea890e\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This customer journey map lists the stages of the process across the top and the categories the organization must consider down the side. Organizing your buyer&#8217;s journey in this way allows you to visualize each issue at a glance and make correlations between segments and outcomes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/food-service-customer-journey-map-b6ce887d-29aa-492d-ac36-b63967cbf54e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/b6ce887d-29aa-492d-ac36-b63967cbf54e.png\" alt=\"customer journey map\" class=\"wp-image-53623\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/food-service-customer-journey-map-b6ce887d-29aa-492d-ac36-b63967cbf54e\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Similarly, use this customer journey map to quickly see which channels apply to what phases and what opportunities exist for reaching out to potential buyers during each segment along the way.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/classic-customer-journey-map-c52f5ece-5d82-48d8-8de3-88c67b19916d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/c52f5ece-5d82-48d8-8de3-88c67b19916d.png\" alt=\"customer journey map\" class=\"wp-image-53624\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/classic-customer-journey-map-c52f5ece-5d82-48d8-8de3-88c67b19916d\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Buyer&#8217;s journey maps can also lean toward the simple size, as in this example, which is appropriate for companies that need to list digital and physical touchpoints along with opportunities that could help convert leads to customers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/financial-institution-customer-journey-map-26f8c330-68f6-416d-9540-184203399bcd\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/26f8c330-68f6-416d-9540-184203399bcd.png\" alt=\"customer journey map\" class=\"wp-image-53625\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/financial-institution-customer-journey-map-26f8c330-68f6-416d-9540-184203399bcd\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>When considering your customer journey, it&#8217;s important to think about how your customer has changed after every contact with your organization. In the beginning, they may not know exactly what they need, and then by the end, they should be more confident about what you can do for them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/simple-blue-customer-journey-map-7c8e5220-2552-4b39-b345-dbd2ce7e7c52\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/11\/7c8e5220-2552-4b39-b345-dbd2ce7e7c52.png\" alt=\"customer journey map\" class=\"wp-image-53626\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/simple-blue-customer-journey-map-7c8e5220-2552-4b39-b345-dbd2ce7e7c52\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>CREATE THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Remember that not all customers are the same, and pain points for one person may not be pain points for another. So, it&#8217;s best to make customer journey maps for your major buyer types or personas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ about customer journey maps<\/h2>\n\n\n\n<p>Do you have more questions about customer journey maps? We&#8217;ve got answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the 7 steps to map the customer journey?<\/h3>\n\n\n\n<p>When creating a customer journey map, many experts recommend the following seven steps:<\/p>\n\n\n\n<ol>\n<li>Set targets<\/li>\n\n\n\n<li>Create buyer personas<\/li>\n\n\n\n<li>Identify motivations and define barriers or pain points<\/li>\n\n\n\n<li>Visualize buyer journey<\/li>\n\n\n\n<li>Maximize touchpoints<\/li>\n\n\n\n<li>Identify opportunities to establish trust<\/li>\n\n\n\n<li>Test and revise<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">What do you use a customer journey map for?<\/h3>\n\n\n\n<p>Customer journey maps are useful for visualizing a buyer&#8217;s interaction with your company. This can help you understand your buyer and their motivations better, as well as helping you identify reasons why they might not choose your business, thus changing strategy or decision-making to make your organization more attractive.<\/p>\n\n\n\n<p>Ultimately, creating a customer journey map can help you learn what the customer needs and know how to provide consistently excellent service to acquire new customers as well as retaining customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are touchpoints in customer journey maps?<\/h3>\n\n\n\n<p>A touchpoint in a customer journey map describes a moment in which your customer interacts with your company or brand, and a customer journey map should include all touchpoints along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can creating a customer journey map improve customer experience?<\/h3>\n\n\n\n<p>A customer journey map outlines all steps of <a href=\"https:\/\/www.custify.com\/blog\/a-new-way-to-look-at-customer-interactions\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer interactions<\/a> and helps identify customer painpoints. You can also use a customer journey map to understand customers&#8217; needs and preferences, enhancing customer experience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What tools can be used to create a customer journey map?<\/h3>\n\n\n\n<p>You can use simple and intuitive design tools like Venngage to create a customer journey map. Look for tools that offer interactive customer journey templates for easy customer journey mapping. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How frequently should a customer journey map be updated?<\/h3>\n\n\n\n<p>Updating a customer journey map regularly can help you understand the latest customer trends. You can update a customer journey map after any changes to your product or services, launching new marketing campaigns, or changing internal marketing, sales or customer support processes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In summary: Optimize the customer experience by creating a customer journey map<\/h2>\n\n\n\n<p>With <a href=\"https:\/\/venngage.com\/features\/mind-map-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage&#8217;s Customer Journey Map Maker<\/a>, you can quickly and easily visualize your customer journey so you can eliminate pain points, resolve bottlenecks and better understand how to give your customers what they want. It&#8217;s free to get started.<\/p>\n\n\n\n<center><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>Creating a customer journey map gives a business the opportunity to visualize the path a person takes to become a loyal customer with your organization. A customer journey map is an excellent way to understand how consumers interact with your business. Many companies use the customer journey map creation process to identify areas of improvement [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":55692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175],"tags":[250,252],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"A customer journey map helps you eliminate pain points, resolve bottlenecks and optimize the customer experience. Here&#039;s how to create one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/customer-journey-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey Map: What It Is &amp; How to Create One - Venngage\" \/>\n<meta property=\"og:description\" content=\"A customer journey map helps you eliminate pain points, resolve bottlenecks and optimize the customer experience. Here&#039;s how to create one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/customer-journey-map\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-10T13:55:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T20:16:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Gaskin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/customer-journey-map\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png\",\"width\":1024,\"height\":576,\"caption\":\"customer journey map blog header\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/customer-journey-map\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/customer-journey-map\/\",\"name\":\"Customer Journey Map: What It Is & How to Create One - Venngage\",\"isPartOf\":{\"@id\":\"https:\/\/venngage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/venngage.com\/blog\/customer-journey-map\/#primaryimage\"},\"datePublished\":\"2021-12-10T13:55:40+00:00\",\"dateModified\":\"2025-11-21T20:16:09+00:00\",\"author\":{\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/9779e23b0b6e44ac850412c1513b52ba\"},\"description\":\"A customer journey map helps you eliminate pain points, resolve bottlenecks and optimize the customer experience. Here's how to create one.\",\"breadcrumb\":{\"@id\":\"https:\/\/venngage.com\/blog\/customer-journey-map\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/venngage.com\/blog\/customer-journey-map\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/venngage.com\/blog\/customer-journey-map\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/venngage.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/venngage.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Journey Map: What It Is &#038; How to Create One\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/9779e23b0b6e44ac850412c1513b52ba\",\"name\":\"Jennifer Gaskin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56468fd08764a3f00fc8f0b38019650a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56468fd08764a3f00fc8f0b38019650a?s=96&d=mm&r=g\",\"caption\":\"Jennifer Gaskin\"},\"description\":\"A veteran of newsrooms and agencies, Jennifer Gaskin is a writer, editor and designer who is the only living person not to have strong feelings on the Oxford comma. She's an award-winning practitioner of journalism and information design who spent the better part of a decade as the creative director of a digital marketing shop. As a writer, Jennifer contributes to a variety of publications while working with clients as well as taking on her own projects.\",\"url\":\"https:\/\/venngage.com\/blog\/author\/jennifergaskin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"A customer journey map helps you eliminate pain points, resolve bottlenecks and optimize the customer experience. Here's how to create one.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/venngage.com\/blog\/customer-journey-map\/","og_locale":"en_US","og_type":"article","og_title":"Customer Journey Map: What It Is & How to Create One - Venngage","og_description":"A customer journey map helps you eliminate pain points, resolve bottlenecks and optimize the customer experience. Here's how to create one.","og_url":"https:\/\/venngage.com\/blog\/customer-journey-map\/","og_site_name":"Venngage","article_publisher":"https:\/\/www.facebook.com\/Venngage","article_published_time":"2021-12-10T13:55:40+00:00","article_modified_time":"2025-11-21T20:16:09+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@venngage","twitter_site":"@venngage","twitter_misc":{"Written by":"Jennifer Gaskin","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/venngage.com\/blog\/#website","url":"https:\/\/venngage.com\/blog\/","name":"Venngage","description":"Learn to Communicate with Data","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/venngage.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/venngage.com\/blog\/customer-journey-map\/#primaryimage","inLanguage":"en-US","url":"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png","contentUrl":"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/12\/Customer-Journey-Map-Template.png","width":1024,"height":576,"caption":"customer journey map blog header"},{"@type":"WebPage","@id":"https:\/\/venngage.com\/blog\/customer-journey-map\/#webpage","url":"https:\/\/venngage.com\/blog\/customer-journey-map\/","name":"Customer Journey Map: What It Is & How to Create One - Venngage","isPartOf":{"@id":"https:\/\/venngage.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/venngage.com\/blog\/customer-journey-map\/#primaryimage"},"datePublished":"2021-12-10T13:55:40+00:00","dateModified":"2025-11-21T20:16:09+00:00","author":{"@id":"https:\/\/venngage.com\/blog\/#\/schema\/person\/9779e23b0b6e44ac850412c1513b52ba"},"description":"A customer journey map helps you eliminate pain points, resolve bottlenecks and optimize the customer experience. Here's how to create one.","breadcrumb":{"@id":"https:\/\/venngage.com\/blog\/customer-journey-map\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/venngage.com\/blog\/customer-journey-map\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/venngage.com\/blog\/customer-journey-map\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/venngage.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/venngage.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Customer Journey Map: What It Is &#038; How to Create One"}]},{"@type":"Person","@id":"https:\/\/venngage.com\/blog\/#\/schema\/person\/9779e23b0b6e44ac850412c1513b52ba","name":"Jennifer Gaskin","image":{"@type":"ImageObject","@id":"https:\/\/venngage.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/56468fd08764a3f00fc8f0b38019650a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56468fd08764a3f00fc8f0b38019650a?s=96&d=mm&r=g","caption":"Jennifer Gaskin"},"description":"A veteran of newsrooms and agencies, Jennifer Gaskin is a writer, editor and designer who is the only living person not to have strong feelings on the Oxford comma. She's an award-winning practitioner of journalism and information design who spent the better part of a decade as the creative director of a digital marketing shop. As a writer, Jennifer contributes to a variety of publications while working with clients as well as taking on her own projects.","url":"https:\/\/venngage.com\/blog\/author\/jennifergaskin\/"}]}},"_links":{"self":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts\/53594"}],"collection":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/comments?post=53594"}],"version-history":[{"count":42,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts\/53594\/revisions"}],"predecessor-version":[{"id":108519,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts\/53594\/revisions\/108519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/media\/55692"}],"wp:attachment":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/media?parent=53594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/categories?post=53594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/tags?post=53594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}