{"id":52404,"date":"2021-10-15T12:41:02","date_gmt":"2021-10-15T16:41:02","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=52404"},"modified":"2025-09-15T11:17:21","modified_gmt":"2025-09-15T15:17:21","slug":"visual-storytelling","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/visual-storytelling\/","title":{"rendered":"4 Ways to Use Visual Storytelling in Infographics"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52409 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/572cfa68-457f-4cbd-959c-12e9d5db17c8.png\" alt=\"visual storytelling\" width=\"1024\" height=\"576\"><\/a><\/p>\n<p>Stories have been the way humans have communicated since as far back as history can trace. Visuals have been central to many of these stories, from cave paintings to political maps to modern-day advertisements.<\/p>\n<p>While&nbsp;visual stories have varied widely, in both content and format, the structure has been&nbsp;surprisingly consistent.<\/p>\n<p>In this article, I will show you the major methods for using visual storytelling in informational graphics, highlighting how visual stories can help your organization communicate key ideas. There will also be visual storytelling examples and templates <a href=\"https:\/\/venngage.com\" target=\"_blank\" rel=\"noopener\">you can customize<\/a> to tell your own visual story.<\/p>\n<h3 id=\"toc\">Table of contents:<\/h3>\n<ul>\n<li><a href=\"#definition\">What is visual storytelling<\/a><\/li>\n<li><a href=\"#matters\">Why visual storytelling matters<\/a><\/li>\n<li><a href=\"#not-to-use\">When not to use visual storytelling<\/a><\/li>\n<li><a href=\"#techniques\">Top visual storytelling techniques<\/a><\/li>\n<\/ul>\n<h2 id=\"definition\">What is visual storytelling?<\/h2>\n<p>Visual storytelling&nbsp;refers to when visuals are used to tell a story. This is why people also use the term &#8220;visual narrative&#8221; when they refer to visual storytelling.<\/p>\n<p>Visual storytelling is something we generally appreciate, from films to video games to social media posts. So much so that it seems like common sense that if you want to tell a story or convey a message, you\u2019ll use a visual to do so.<\/p>\n<p>Visual media that can be used for storytelling include photographs, illustrations, videos, and graphics, including informational graphics or <a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noopener\">infographics<\/a>.<\/p>\n<p>These visual communication tools are great, not only for grabbing and engaging the audience&#8217;s attention but also for resonating with and eliciting emotions, which are what drive stories forward.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/fairy-tale-story-structure-infographic-4cda1df5-33f2-40be-b1af-63d465ef143f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52452\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/4cda1df5-33f2-40be-b1af-63d465ef143f.png\" alt=\"visual storytelling\" width=\"650\" height=\"502\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/fairy-tale-story-structure-infographic-4cda1df5-33f2-40be-b1af-63d465ef143f\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>Visuals can also help us connect with people or characters, imagine ourselves in new scenarios or settings, and understand the most complex or nuanced narratives or plots.<\/p>\n<p>For example, when we wanted to examine in detail how six different popular movies all follow the hero&#8217;s journey&#8230;<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/heros-journey-timeline-infographic-aab7af1f-95a1-479f-af1e-bae92ca97b0a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52540\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/Visual-Storytelling-Heros-Journey-Timeline.png\" alt=\"visual storytelling\" width=\"650\" height=\"502\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/heros-journey-timeline-infographic-aab7af1f-95a1-479f-af1e-bae92ca97b0a\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>&#8230;instead of using mere words, we&nbsp;decided to use visual storytelling and created an infographic that depicts each movie plot as it fits into different stages of the hero&#8217;s journey:<\/p>\n<p><a href=\"https:\/\/venngage.com\/blog\/heros-journey\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52541\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/Visual-Storytelling-Heros-Journey-Infographic.png\" alt=\"visual storytelling\" width=\"650\" height=\"2528\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><strong>Related<\/strong>: <a href=\"https:\/\/venngage.com\/blog\/heros-journey\/\" target=\"_blank\" rel=\"noopener\">What Your 6 Favorite Movies Have in Common [Infographic]<\/a><\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"matters\">Why visual storytelling matters<\/h2>\n<p>While humanists (anthropologists, philosophers, theologists, etc) have confirmed that stories are how we learn and evolve as a human species, scientists and researchers have quantified that:<\/p>\n<ul>\n<li>Our visual sense is our primary means of taking in new information<\/li>\n<li>It\u2019s easier and faster for us to process images than text, which is especially important with attention spans becoming shorter<\/li>\n<li>Visuals help people memorize and recall information, and they can even enhance motivation and influence behavior<\/li>\n<\/ul>\n<p>For example, this article teaches parents how to know when their child&#8217;s flu turns serious:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-52548\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/Visual-Storytelling-Flu.jpeg\" alt=\"Visual Storytelling Flu\" width=\"1200\" height=\"777\"><\/p>\n<p>Instead of just plain text, this story can come to life with some thoughtful visual&nbsp;elements, as shown in this infographic which is a lot easier to read and more motivating:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/fact-sheet-9314b149-f55a-4232-89ae-2d37b18e6b5a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52446\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/Engaging-Content-How-to-Summarize.jpeg\" alt=\"visual storytelling\" width=\"650\" height=\"1816\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/fact-sheet-9314b149-f55a-4232-89ae-2d37b18e6b5a\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><strong>Related<\/strong>: <a href=\"https:\/\/venngage.com\/blog\/how-to-summarize\/\" target=\"_blank\" rel=\"noopener\">How to Summarize Infographic and Present It Visually<\/a><\/p>\n<p>Visual storytelling is powerful, which is why it has become a popular tool for content marketing. It\u2019s also useful for thought leadership, learning and development, human resource management, customer and client education, and more.<\/p>\n<p>This infographic explains why visual content is more effective than plain text and&nbsp;different types of business materials you can apply visual&nbsp;storytelling&nbsp;to:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/why-infographics-0cf8aa6c-c1a3-4f97-8659-5b114c3ba15d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52453\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/0cf8aa6c-c1a3-4f97-8659-5b114c3ba15d.png\" alt=\"visual storytelling\" width=\"650\" height=\"2390\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/why-infographics-0cf8aa6c-c1a3-4f97-8659-5b114c3ba15d\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"not-to-use\">When not to use visual storytelling<\/h2>\n<p>With all its power, visual storytelling is not a panacea and it isn\u2019t always the best option. It may not be appropriate if&#8230;<\/p>\n<h3><strong>The story is of a very sensitive nature<\/strong><\/h3>\n<p>For example, if you are discussing a topic related to violence, then relevant images can be distressing and even paralyzing to the viewer.<\/p>\n<h3><strong>The visuals are distracting from important parts of the story<\/strong><\/h3>\n<p>Visuals should facilitate and support storytelling, but they can be so captivating that they take attention away from key insights and messages.<\/p>\n<h3><strong>The story and\/or the visuals are enforcing messages that are false or misleading<\/strong><\/h3>\n<p>Sadly, <a href=\"https:\/\/venngage.com\/blog\/bad-infographics\/\" target=\"_blank\" rel=\"noopener\">bad infographics<\/a>&nbsp;or <a href=\"https:\/\/venngage.com\/blog\/misleading-graphs\/\" target=\"_blank\" rel=\"noopener\">misleading visuals<\/a> are more common than they should be.<\/p>\n<p>Here are some examples of grossly distorted graphs that make the visuals misleading:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"lazy-loaded aligncenter wp-image-42057\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/01\/misleading1.jpg\" alt=\"bad infographics\" width=\"650\" height=\"650\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/01\/misleading1.jpg\" data-darkreader-inline-boxshadow=\"\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"lazy-loaded aligncenter wp-image-42058\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/01\/misleading2.jpg\" alt=\"bad infographics\" width=\"650\" height=\"403\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/01\/misleading2.jpg\" data-darkreader-inline-boxshadow=\"\"><\/p>\n<p><strong>Related:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/bad-infographics\/\" target=\"_blank\" rel=\"noopener\">Bad Infographics: The Worst Infographics of 2020 (+ Lessons for 2021)<\/a><\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/misleading-graphs\/\" target=\"_blank\" rel=\"noopener\">5 Ways Writers Use Misleading Graphs to Manipulate You<\/a><\/li>\n<\/ul>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"techniques\">Top visual storytelling techniques<\/h2>\n<p>Stories are innately human because they speak to universal human needs, as described by Abraham Maslow\u2019s hierarchy of needs:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/ebooks\/leadership-skills-training-guide-ebook-6e0ce345-5630-45c5-9d77-8d7f2ff5ae5c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52455\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/014df38e-3402-4fae-8961-94bf73cf686c.png\" alt=\"visual storytelling\" width=\"650\" height=\"502\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/leadership-skills-training-guide-ebook-6e0ce345-5630-45c5-9d77-8d7f2ff5ae5c\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS EBOOK TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>There are four primary techniques for visual storytelling, and each speaks to a different set of these needs. The techniques that are connected to our deepest needs tend to also be the most powerful.<\/p>\n<p>Depending on where your audience is in their own journey, they will need different stories. Dramatic stories are great for building awareness and desire, while more nuanced stories can be good for increasing knowledge and ability.<\/p>\n<p id=\"list\">Here are the top visual storytelling techniques, ranked from most potent to least, with examples and tips for each.<\/p>\n<ul>\n<li><a href=\"#1\">Classic story arc<\/a><\/li>\n<li><a href=\"#2\">People-centered tales<\/a><\/li>\n<li><a href=\"#3\">Step by step explanation<\/a><\/li>\n<li><a href=\"#4\">Report on key ideas<\/a><\/li>\n<\/ul>\n<h3 id=\"1\">Classic story arc<\/h3>\n<p>This technique is what storytellers think of when they think of a story. They think of heroes and the conflicts they face. No matter the characters and plot, the hallmark of a traditional story is that it has a beginning, middle, and end.<\/p>\n<p>The classic story arc often speaks to our needs for safety and security, which is what gives it its immense power.<\/p>\n<p>This technique is a good choice if you\u2019re looking to build awareness and motivate people, especially a wide variety of people.<\/p>\n<p>It\u2019s useful if there\u2019s a key problem or conflict that you want to center, like this example of an infographic about a crisis:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/tylenol-crisis-infographic-590d4a60-c988-422d-be75-99095043b20f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52457\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/590d4a60-c988-422d-be75-99095043b20f.png\" alt=\"visual storytelling\" width=\"650\" height=\"1545\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/tylenol-crisis-infographic-590d4a60-c988-422d-be75-99095043b20f\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>A classic story can inspire solutions, even recommend specific ones (this is often referred to as a \u201cpitch\u201d). This infographic tells the story of how Airwaves (the \u201chero\u201d) used Twitter (the solution) to achieve success.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/twitter-case-study-infographic-bb3f78b5-02d6-43fc-9ef0-1c79a38993b0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52458\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/bb3f78b5-02d6-43fc-9ef0-1c79a38993b0.png\" alt=\"visual storytelling\" width=\"650\" height=\"2509\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/twitter-case-study-infographic-bb3f78b5-02d6-43fc-9ef0-1c79a38993b0\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>As you can tell, this visual storytelling technique is effective in showcasing <a href=\"https:\/\/venngage.com\/blog\/what-is-a-case-study\/\" target=\"_blank\" rel=\"noopener\">case studies<\/a> or customer success stories.<\/p>\n<p>Here&#8217;s another great example of a case study &#8211; an infographic&nbsp;about how Venngage helps <a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-college-unmazed\/\" target=\"_blank\" rel=\"noopener\">College UnMazed<\/a> save $100k using infographics:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/reports\/training-and-development-case-study-infographic-f1f342cb-7a9f-4205-aff2-7246a6f41195\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52547\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/Visual-Storytelling-College-Unmazed.png\" alt=\"visual storytelling\" width=\"650\" height=\"5436\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/reports\/training-and-development-case-study-infographic-f1f342cb-7a9f-4205-aff2-7246a6f41195\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>You can customize <a href=\"https:\/\/venngage.com\/blog\/case-study-examples\/\" target=\"_blank\" rel=\"noopener\">case study templates<\/a> and start applying&nbsp;this visual storytelling technique to your content marketing strategy today.<\/p>\n<p><strong>Related<\/strong>: <a href=\"https:\/\/venngage.com\/blog\/case-study-examples\/\" target=\"_blank\" rel=\"noopener\">How to Write a Case Study [+ Design Tips]<\/a><\/p>\n<p><strong>Tips:<\/strong> If you choose to use a classic story arc structure, makes sure you include these key ingredients:<\/p>\n<ul>\n<li>An easy-to-follow narrative with a beginning, middle and end.<\/li>\n<li>A challenge or obstacle, or a series of them\u2014this is usually introduced in the beginning or middle.<\/li>\n<li>A solution or resolution\u2014sometimes this is a call to action at the end.<\/li>\n<\/ul>\n<p><a href=\"#list\"><strong>Return to Visual Storytelling Techniques<\/strong><\/a><\/p>\n<h3 id=\"2\">People-centered tales<\/h3>\n<p>Sometimes stories are less about action and more about people\u2014their feelings, their personalities, their lives. These people can be leaders, change makers, or everyday folk like significant others or family.<\/p>\n<p>These stories help meet our needs for connection and community. These needs are core to who we are as humans, so these stories can be impactful, but perhaps in a more subtle way.<\/p>\n<p>If you are looking to motivate people in a sustainable way, center people in your visual&nbsp;stories.<\/p>\n<p>It can be as simple as using first-person narratives or quotes to drive your visual narrative, like in this example:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/famous-lgbtq-activists-and-advocates-143a9f74-caa9-41bb-bec6-63dd006e503a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52461\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/143a9f74-caa9-41bb-bec6-63dd006e503a.png\" alt=\"visual storytelling\" width=\"650\" height=\"841\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/famous-lgbtq-activists-and-advocates-143a9f74-caa9-41bb-bec6-63dd006e503a\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>If your story is emotional in any way, then the people component is essential.<\/p>\n<p>Sometimes showcasing specific individuals is difficult or inappropriate. In this case, you can use illustrations and theoretical \u201cI\u201d statements, as this example shows.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/kubler-ross-change-management-infographic-cccc2f3d-5299-49c8-a505-e1218cdb3cb7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52462\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/cccc2f3d-5299-49c8-a505-e1218cdb3cb7-1.png\" alt=\"visual storytelling\" width=\"650\" height=\"2788\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/kubler-ross-change-management-infographic-cccc2f3d-5299-49c8-a505-e1218cdb3cb7\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><strong>Related<\/strong>: <a href=\"https:\/\/venngage.com\/blog\/people-infographic\/\" target=\"_blank\" rel=\"noopener\">15+ Creative People Infographics and Diverse Person Icons<\/a><\/p>\n<p><strong>Tips:<\/strong><\/p>\n<ul>\n<li>If it\u2019s appropriate and possible, use photos of real&nbsp;people\/faces as research has shown they elicit emotional responses in viewers.<\/li>\n<li>Be conscientious of your language\u2014use words and phrases that the people you are highlighting have consented to<\/li>\n<li>Always use inclusive imagery\u2014you can learn more and get <a href=\"https:\/\/venngage.com\/blog\/designing-for-diversity\/\" target=\"_blank\" rel=\"noopener\">more tips on designing for diversity and inclusion here<\/a><\/li>\n<\/ul>\n<p><a href=\"#list\"><strong>Return to Visual Storytelling Techniques<\/strong><\/a><\/p>\n<h3 id=\"3\">Step by step explanation<\/h3>\n<p>The two techniques listed above are great if your visual story is one that can easily appeal to a fairly general audience. If you want to offer detailed or complex information and\/or target specific groups, then you may need a different approach.<\/p>\n<p>Step-by-step explanations are great for meeting your audience\u2019s needs for learning and growth. If they already have awareness and motivation, these stories can equip them with the knowledge and ability to take action, including potentially engaging in new behaviors.<\/p>\n<p>If your story is complex and\/or if it involves <a href=\"https:\/\/venngage.com\/blog\/data-storytelling\/\" target=\"_blank\" rel=\"noopener\">data<\/a> of some kind, then be sure to take your time walking them through a thorough narrative, one step at a time.<\/p>\n<p>For example, this infographic about the Portland heatwave presents some key dates on a <a href=\"https:\/\/venngage.com\/blog\/how-to-create-a-timeline-infographic-in-6-steps\/\" target=\"_blank\" rel=\"noopener\">timeline<\/a> before showing a larger abundance of data in a graph at the bottom:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/portland-oregon-2021-temperatures-infographic--ffb70d8b-a3c2-4488-962d-40aa8059cf6c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52463\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/ffb70d8b-a3c2-4488-962d-40aa8059cf6c.png\" alt=\"visual storytelling\" width=\"650\" height=\"2565\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/portland-oregon-2021-temperatures-infographic--ffb70d8b-a3c2-4488-962d-40aa8059cf6c\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>This next example is targeted at individuals interested in health. The \u201csteps\u201d in this infographic include detailing how BMI is calculated, showing an example, discussing the usefulness of BMI, then describing how BMI is correlated with body fatness.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/body-mass-index-infographic-babc2c04-43a5-4cb6-b3d4-544be5c6caeb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52464\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/babc2c04-43a5-4cb6-b3d4-544be5c6caeb.png\" alt=\"visual storytelling\" width=\"650\" height=\"2816\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/body-mass-index-infographic-babc2c04-43a5-4cb6-b3d4-544be5c6caeb\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><strong>Related:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/process-infographic-examples\/\" target=\"_blank\" rel=\"noopener\">28 Process Infographic Templates and Visualization Tips<\/a><\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/step-infographic\/\" target=\"_blank\" rel=\"noopener\">20+ Step Infographic Templates to Visualize a Process<\/a><\/li>\n<\/ul>\n<p><strong>Tips:<\/strong> You will need to scaffold your story into different topics to discuss or questions to address.<\/p>\n<p>Start with the general, big-picture context and proceed to more specific points gradually. Depending on the complexity of your story, and your audience\u2019s current knowledge level, outline three to seven \u201csteps.\u201d<\/p>\n<p>If you need more than seven, then you will need to break the content into different separate stories, which could be shared sequentially.<\/p>\n<p><a href=\"#list\"><strong>Return to Visual Storytelling Techniques<\/strong><\/a><\/p>\n<h3 id=\"4\">Report on key ideas<\/h3>\n<p>If your audience is specific, and if you are wanting to merely reinforce their existing knowledge then you don\u2019t need a dramatic story or lengthy explanation.<\/p>\n<p>Chances are you are already planning on just reporting out key ideas, perhaps in a <a href=\"https:\/\/venngage.com\/blog\/white-paper-examples\/\" target=\"_blank\" rel=\"noopener\">white paper<\/a>, <a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\" target=\"_blank\" rel=\"noopener\">email newsletter<\/a>, or infographic.<\/p>\n<p>Here is an example of an infographic about a&nbsp;very niche topic and clearly for a group that has certain pre-existing knowledge:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/banking-infographic-b98fe021-2721-4384-8757-c0c45541429c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52466\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/b98fe021-2721-4384-8757-c0c45541429c.png\" alt=\"visual storytelling\" width=\"650\" height=\"3585\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/banking-infographic-b98fe021-2721-4384-8757-c0c45541429c\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>If you are thinking you\u2019ll just report out ideas, be sure there isn\u2019t any information you\u2019re planning to include that is entirely new, emotionally charged, or complex in any other way. That kind of information may need to be delivered using one of the techniques described previously.<\/p>\n<p>While this infographic is for managers in general, it touches on some complex topics like giving feedback, being consistent, letting go of responsibilities, and role modeling.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/leadership-infographic-b2a065ab-3034-41c6-8a0a-fdfff5b9cd9a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-52465\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/b2a065ab-3034-41c6-8a0a-fdfff5b9cd9a-1.png\" alt=\"visual storytelling\" width=\"650\" height=\"2238\" data-darkreader-inline-boxshadow=\"\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/leadership-infographic-b2a065ab-3034-41c6-8a0a-fdfff5b9cd9a\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>In this case, an infographic can provide an overview, but it likely won\u2019t change the behaviors it recommends. At least some of these changes may require greater awareness, motivation, perhaps even knowledge and ability\u2014stories that stimulate these will need to be of a different kind.<\/p>\n<p><strong>Tips:<\/strong> As stated previously, assess whether this technique suits your goal, and limit the main ideas to 3-7 in total.<\/p>\n<p>The other key to success with reporting is to know your audience really well, in particular what their existing knowledge is, for this is the \u201clens\u201d through which they will process the information you share.<\/p>\n<p><a href=\"#list\"><strong>Return to Visual Storytelling Techniques<\/strong><\/a><\/p>\n<h2>Summary: Craft your narrative using visual media to effectively convey ideas and influence the audience<\/h2>\n<p>If you are wanting to change people\u2019s hearts, minds, or actions, then visual storytelling is a necessity\u2014so long as you are approaching it thoughtfully.<\/p>\n<p>Once you identify its true purpose, you&#8217;ll know how to best structure and tell your visual story so it will serve your audience as well as your goal.<\/p>\n<p>You don&#8217;t need to be an artist or designer to tell your story visually, you only need to practice, practice, practice. With a&nbsp;<a href=\"https:\/\/venngage.com\/blog\/visual-communication\/\" target=\"_blank\" rel=\"noopener\">visual communication<\/a> solution like Venngage, you can easily select a colorful template and add icons, illustrations, photos, and\/or charts that support your narrative.<\/p>\n<p>Every day, all day, your company is looking to communicate key ideas. Start building your visual storytelling strategy and skills today!<\/p>\n<p><center><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stories have been the way humans have communicated since as far back as history can trace. Visuals have been central to many of these stories, from cave paintings to political maps to modern-day advertisements. While&nbsp;visual stories have varied widely, in both content and format, the structure has been&nbsp;surprisingly consistent. In this article, I will show [&hellip;]<\/p>\n","protected":false},"author":98,"featured_media":52409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[95,607],"tags":[243,291],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Learn how you can apply different visual storytelling techniques to tell an engaging story that captures attention and influences behaviors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/visual-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Use Visual Storytelling in Infographics - Venngage\" \/>\n<meta property=\"og:description\" content=\"Learn how you can apply different visual storytelling techniques to tell an engaging story that captures attention and influences behaviors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/visual-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T16:41:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T15:17:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/572cfa68-457f-4cbd-959c-12e9d5db17c8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lydia Hooper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/visual-storytelling\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/572cfa68-457f-4cbd-959c-12e9d5db17c8.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/10\/572cfa68-457f-4cbd-959c-12e9d5db17c8.png\",\"width\":1024,\"height\":576,\"caption\":\"visual storytelling\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/visual-storytelling\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/visual-storytelling\/\",\"name\":\"4 Ways to Use Visual Storytelling in Infographics - 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