{"id":47433,"date":"2021-06-24T08:13:50","date_gmt":"2021-06-24T12:13:50","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=47433"},"modified":"2026-01-09T03:57:16","modified_gmt":"2026-01-09T08:57:16","slug":"marketing-communication","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/marketing-communication\/","title":{"rendered":"7 Tips For Using Infographics to Improve Marketing Communication"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Marketing-Communication-Blog-Header.png\" alt=\"Marketing Communication \" class=\"wp-image-48159\"\/><\/a><\/figure><\/div>\n\n\n<p>For most people, images are the most effective way to process information. In the same way that kids prefer picture books to plain-text literature, adults resonate better with visually rich charts and diagrams compared to traditional descriptive paragraphs.<\/p>\n\n\n\n<p>With&nbsp;decreasing global attention spans, it\u2019s important for marketers to give users a way to quickly absorb valuable content. That\u2019s why infographics have become a powerful and widely used tool among communication teams.<\/p>\n\n\n\n<p>Venngage offers marketers&nbsp;infographic templates that can be used as visual assets to assist with your marketing communication campaign. Simply sign up for a free account and start designing, using the easy-to-use editor and fully customizable templates.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"toc\">Click to jump ahead:<\/h3>\n\n\n\n<ul>\n<li><a href=\"#what-is\">What is marketing communication?<\/a><\/li>\n\n\n\n<li><a href=\"#infographics-role\">The role of infographics in marketing communication<\/a><\/li>\n\n\n\n<li><a href=\"#effective\">7 tips for an effective marketing communication campaign<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">Marketing communication: definition, impact and success metrics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is marketing communication?<\/h3>\n\n\n\n<p>By definition, marketing communication\u2014or marcom, for short\u2014comprises activities that inform, engage users and persuade them to make buying decisions.<\/p>\n\n\n\n<p>Marketing communication is also referred to as Integrated Marketing Communication or IMC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the role of marketing communication?<\/h3>\n\n\n\n<p>Marketing communication sets brands apart from everybody else on the market. Along with the product\/service itself, the words and techniques you choose to introduce people to the company help prospective customers choose your offer.<\/p>\n\n\n\n<p>This decision is taken not only after research and competitor analysis but emotionally, based on the affinity of values and tone of voice from the brand. Thus, marketing communication is a way to build a unique connection between the company and its followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the different types of marketing communication?<\/h3>\n\n\n\n<p>The most common strategies teams use to connect with audiences are:<\/p>\n\n\n\n<ul>\n<li>Advertising<\/li>\n\n\n\n<li>Public relations (issuing press releases, partnering with media outlets, etc.)<\/li>\n\n\n\n<li>Sales promotions (discount coupons, premium offers, etc.)<\/li>\n\n\n\n<li>Social media marketing<\/li>\n\n\n\n<li><a href=\"#2\">Email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/reteno.com\/blog\/10-crucial-mobile-marketing-trends-and-predictions-for-2024\" target=\"_blank\" rel=\"noopener\">Mobile marketing<\/a> (in-app notifications, ads, etc.)<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example of an email newsletter that can be part of an IMC campaign on Valentines promotion for a cosmetics company:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/cosmetics-brand-valentines-day-email-newsletter-5bac479e-66f3-4db6-9918-c50c8f2dfb19\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Cosmetics-Brand-Valentines-Day-Email-Newsletter-Template.png\" alt=\"marketing communication\" class=\"wp-image-38857\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/cosmetics-brand-valentines-day-email-newsletter-5bac479e-66f3-4db6-9918-c50c8f2dfb19\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p>In addition to having sales promotions in their online store and\/or at their brick-and-mortar locations, Femina Cosmetics can also send out <a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\" target=\"_blank\" rel=\"noopener\">email newsletters<\/a> like these to their customers to inform them of the discount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the key metrics and milestones of marketing communication success?<\/h3>\n\n\n\n<p>Metrics and milestones help measure the success of marcom tactics. Here are the 3 factors that determine the efficiency of the IMC strategy:<\/p>\n\n\n\n<ul>\n<li><strong>Return on investment (ROI)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Before launching a campaign, team leaders should set ROI projections. After the strategy is fully deployed, marketers compare how the campaign performed compared to the original estimate. Such reflection gives team leaders the possibility to commit to effective strategies and cut off those that don\u2019t deliver.<\/p>\n\n\n\n<ul>\n<li><strong>Customer retention<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Marketing communication campaigns are successful if they help keep first-time visitors on the website or encourage one-time customers to make new purchases.<\/p>\n\n\n\n<ul>\n<li><strong>Increased brand awareness and a higher number of brand messages and mentions<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Spreading the word about the product is a key goal of marketing and communications. Thus, if, after interacting with branded content, people talk about their experience online or join the company\u2019s social media pages, a campaign can be labeled a success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is effective communication in marketing?<\/h3>\n\n\n\n<p>Marketers use a lot of tactics and techniques to improve the efficiency of marketing communication, starting from <a href=\"https:\/\/pics.io\/brand-asset-management\" target=\"_blank\" rel=\"noopener\">brand asset management tools<\/a> for effective distribution of marketing materials to new forms of communication bringing new life to old content. However, at the end of the day, it boils down to one straightforward goal: using less (time, effort, content) to say more.<\/p>\n\n\n\n<p>To that end, visuals are a powerful instrument. After all, a picture is worth a thousand words, so relying on graphics helps marketers be precise with their messages and have greater appeal to audiences.<\/p>\n\n\n\n<p>Let\u2019s find out how infographics help boost the impact of marketing communication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"infographics-role\">The role and application of infographics in marketing communication<\/h2>\n\n\n\n<p>In 2021, infographics are not only popular but a highly efficient way to engage website visitors and social media followers.<\/p>\n\n\n\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Statistically<\/a>, 65% of B2B marketing teams used visually rich charts and graphs to interact with audiences. <a href=\"https:\/\/www.forbes.com\/sites\/cherylsnappconner\/2017\/10\/19\/the-data-is-in-infographics-are-growing-and-thriving-in-2017-and-beyond\/?sh=1d0a96ff137c\" target=\"_blank\" rel=\"nofollow noopener\">84% of business owners<\/a> who added infographics to their marketing strategies found this type of content engaging and effective.<\/p>\n\n\n\n<p>Why do users resonate so well with visual content? Here are a few compelling <a href=\"https:\/\/venngage.com\/blog\/3-amazing-benefits-to-using-infographics-you-forgot-existed\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of using infographics<\/a> over other mediums:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Most people respond to images<\/h3>\n\n\n\n<p><a href=\"https:\/\/visualteachingalliance.com\/\" target=\"_blank\" rel=\"nofollow noopener\">According to studies<\/a>, 65% of the planet are <a href=\"https:\/\/venngage.com\/blog\/visual-learning\/\" rel=\"noopener\">visual learners<\/a>. This means that marketers should maximize the visual appeal of their posts. To that end, using infographics is a smart way to complement (or replace) content-heavy blog posts.<\/p>\n\n\n\n<p>By leveraging the power of visual content, marketing communication managers expand their audiences and encourage more users to engage with marketing collateral.<\/p>\n\n\n\n<p><strong>Related<\/strong>:&nbsp;<a href=\"https:\/\/venngage.com\/blog\/how-to-write-a-good-blog-post\/\" target=\"_blank\" rel=\"noopener\">How Lease Ref grew its real-estate blog traffic by 380% with infographics and blog visuals [Case Study]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Helps revive old content<\/h3>\n\n\n\n<p>Marketing teams successfully use infographics to dominate visually-driven social media platforms like Instagram or Pinterest. Turning an older post into an engaging visual helps make the most out of the team\u2019s work and puts a new spin on posts that didn\u2019t perform extremely well in plain text.<\/p>\n\n\n\n<p>Here&#8217;s an example of&nbsp;a mini infographic&nbsp;Venngage used for the&nbsp;2020 <a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">visual content marketing survey<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"821\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Visual-Content-Marketing-Statistics-3.png\" alt=\"marketing communication\" class=\"wp-image-48181\"\/><\/figure><\/div>\n\n\n<p>As you can see, this infographic is perfect to be used in any posts about content marketing to back up claims on the effectiveness of visuals in marketing (which is what I&#8217;m doing right now). It&#8217;s a bit meta, but you get the point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Enable sales and onboarding<\/h3>\n\n\n\n<p>Other than holding the attention of first-time users, infographics are a powerful tool that sales managers can use to add value to demo calls and speed up deal negotiations.<\/p>\n\n\n\n<p>Here&#8217;s an example of an infographic that can be&nbsp;placed on a&nbsp;tutoring company&#8217;s&nbsp;website or sent to potential leads to further stress their unique selling proposition:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/marketing-competitor-pricing-comparison-infographic-0fcf209c-3ea1-4b13-b8fe-9f022e2c5506\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/04\/Product-Infographic-Marketing-Competitor-Pricing-Comparison-Infographic.png\" alt=\"Product Infographic Marketing Competitor Pricing Comparison Infographic\" class=\"wp-image-44936\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/marketing-competitor-pricing-comparison-infographic-0fcf209c-3ea1-4b13-b8fe-9f022e2c5506\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p>The impact of visual content on <a href=\"https:\/\/www.cognism.com\/blog\/what-is-sales-enablement\" target=\"_blank\" rel=\"noopener\">sales enablement<\/a> is huge. According to a study by Pinterest, posts that show products in action <a href=\"https:\/\/s23.q4cdn.com\/958601754\/files\/doc_financials\/2019\/q4\/shareholder-letter-Q419.pdf\" target=\"_blank\" rel=\"nofollow noopener\">improve conversions by 67%<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How marketers use infographics and other visuals in marketing communication<\/h3>\n\n\n\n<p>There are different ways for marketers to use infographics, and here are the most common applications:<\/p>\n\n\n\n<ul>\n<li>Adding infographics to other types of content: blog posts, ebooks, white papers<\/li>\n\n\n\n<li>Posting visual content on <a href=\"https:\/\/venngage.com\/blog\/social-media-infographic\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>: infographics add value and context to plain text posts<\/li>\n\n\n\n<li>Sharing <a href=\"https:\/\/venngage.com\/blog\/guestographics\/\" target=\"_blank\" rel=\"noopener\">custom infographics<\/a> on other websites helps generate high-quality backlinks and attract relevant traffic<\/li>\n\n\n\n<li>Using infographics for internal communication: creating step-by-step process guides for teammates, sharing visually rich reports, and leveraging the format to succinctly present ideas<\/li>\n\n\n\n<li>Distribute your infographics on social media and use an <a href=\"https:\/\/lovo.ai\/post\/most-realistic-ai-voice-generators\" target=\"_blank\" rel=\"noopener\">AI voice generator<\/a> to explain the infographic to people with visual impairments.<\/li>\n<\/ul>\n\n\n\n<p>In fact, according to&nbsp;Venngage&#8217;s 2020 <a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">visual content marketing survey<\/a>, 34% of marketers use original graphics such as infographics and illustrations in their content:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/03\/Visual-Content-Marketing-Statistics-2.png\" alt=\"Visual Content Marketing Statistics 2\"\/><\/a><\/figure><\/div>\n\n\n<p><strong>People also read:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/marketing-infographic-template\/\" target=\"_blank\" rel=\"noopener\">Marketing Infographics: The Definitive Guide [Includes Infographic Templates]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/infographic-seo\/\" target=\"_blank\" rel=\"noopener\">How Mini Infographics Improve On-Page SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/guestographics\/\" target=\"_blank\" rel=\"noopener\">How to Get Better Backlinks with Guestographics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/seo-content-strategy\/\" target=\"_blank\" rel=\"noopener\">[Case Study]&nbsp;How We Scaled Wordable\u2019s SEO Content Strategy and Increased Organic Traffic By 86 Percent<\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"effective\">7 tips for an effective marketing communication campaign<\/h2>\n\n\n\n<p>Sleek, catchy, visually appealing\u2014these are the descriptive adjectives used when discussing visual content. After all, creating content that keeps users hooked is a designer\u2019s goal.<\/p>\n\n\n\n<p>However, making an infographic that breaks through data noise is not straightforward. There are precise tools and strategies marketers use to stand out. Here are 7 tried-and-true practices that help business owners leverage the full power of visual content.<\/p>\n\n\n\n<ol>\n<li><a href=\"#1\">Spice up your blog posts<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Add infographics to emails<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Use a central core message<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Research and credit data sources<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Don\u2019t overdo branding<\/a><\/li>\n\n\n\n<li><a href=\"#6\">Optimize distribution<\/a><\/li>\n\n\n\n<li><a href=\"#7\">Streamline production<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\">Tip #1. Spice up your blog posts<\/h3>\n\n\n\n<p>Despite their value, text-heavy materials are challenging to read. To add more variety to blog posts, it\u2019s a good idea to mix text-based content with an engaging infographic. Here are a few ideas&nbsp;to help content marketers get started:<\/p>\n\n\n\n<ul>\n<li><strong>Highlight&nbsp;data and statistics by&nbsp;adding them to infographics<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This way, the key values in the post will leave a long-lasting impression in a visitor\u2019s mind.<\/p>\n\n\n\n<p>You can even take this up another level and create original research content for your blog post, which is what&nbsp;Venngage did with&nbsp;the&nbsp;<a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Visual Content Marketing Statistics<\/a> post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/visual-marketing-statistics-instagram-carousel-post-e799d104-7ac1-4f9c-bbe0-21d243a60106\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1984\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/e799d104-7ac1-4f9c-bbe0-21d243a60106-1.png\" alt=\"Marketing Communication\" class=\"wp-image-48178\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/visual-marketing-statistics-instagram-carousel-post-e799d104-7ac1-4f9c-bbe0-21d243a60106\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS SOCIAL MEDIA TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p>The statistics obtained from original research surveys&nbsp;can be repurposed to use&nbsp;on&nbsp;multiple channels (blog, email newsletters, social media posts, video content and more)\u2014which is perfect for an integrated marketing communication campaign.<\/p>\n\n\n\n<p>Original research content like this one not only helps establish you as a thought leader in your industry but also&nbsp;creates multiple PR and backlink opportunities.<\/p>\n\n\n\n<ul>\n<li><strong>Make a statement<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Recently, infographics are getting more recognition as a way to spread awareness about societal issues or specific industry questions. That\u2019s why visual summaries are a powerful addition to thought leadership pieces: they help readers summarize the main points of the post.<\/p>\n\n\n\n<p>Let&#8217;s come back to the Visual Content Marketing Statistics blog. In addition to having <a href=\"https:\/\/venngage.com\/blog\/infographic-seo\/\" target=\"_blank\" rel=\"noopener\">mini infographics<\/a>&nbsp;to illustrate each statistic,&nbsp;Venngage also&nbsp;has a long infographic summarizing the result of the entire survey. Here&#8217;s a snippet of it:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/visual-content-marketing-statistics-infographic-e8793908-035f-45d6-af1d-854206a1ba21\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"815\" height=\"3816\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Marketing-Communication-Visual-Stats.png\" alt=\"Marketing Communication\" class=\"wp-image-48175\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/visual-content-marketing-statistics-infographic-e8793908-035f-45d6-af1d-854206a1ba21\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p>You can click the infographic to learn more about the other 10 statistics on visual content marketing, or read&nbsp;the blog:&nbsp;<a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">14 Visual Content Marketing Statistics to Know for 2020 [Infographic]<\/a><\/p>\n\n\n\n<ul>\n<li><strong>Explain challenging processes<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/step-infographic\/\" target=\"_blank\" rel=\"noopener\">Step-by-step infographics<\/a> or <a href=\"https:\/\/venngage.com\/blog\/hierarchy-infographic\/\" target=\"_blank\" rel=\"noopener\">hierarchical infographics<\/a> are popular for a reason\u2014they give readers easy-to-apply instructions. Marketers should use the fact that people are great at following visual directions by turning how-to posts into infographics.<\/p>\n\n\n\n<p>The infographic below offers a 5-step guide to nonprofit email marketing, but you can customize it to explain any process you wish your audience could understand better.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/nonprofit-email-marketing-infographic-bf79836e-de38-40c1-8803-cab592de24f1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"2134\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Step-Infographic-Nonprofit-Email-Marketing.png\" alt=\"marketing communication\" class=\"wp-image-44364\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/nonprofit-email-marketing-infographic-bf79836e-de38-40c1-8803-cab592de24f1\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p>Infographics like these are perfect to be used in emails too, and we&#8217;ll talk more about this in the next tip.<\/p>\n\n\n\n<p><a href=\"#effective\"><strong>Return to Effective Marketing Communication tips<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\">Tip #2. Add infographics to emails<\/h3>\n\n\n\n<p>Recent <a href=\"https:\/\/www.hotjar.com\/heatmaps\/\" target=\"_blank\" rel=\"noopener\">heat map<\/a> studies show that email readers aren\u2019t engaging with text-heavy sections of a marketing message effectively. Instead, they prefer focusing on larger elements like images, icons, diagrams, and charts.<\/p>\n\n\n\n<p>Here&#8217;s an example of an email that makes the most use of icons and illustrations. It&#8217;s meant to be sent internally, but you can customize it for your regular external email marketing campaign:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/internal-back-to-work-announcement-email-newsletter-7c76636a-eebb-44be-8e9e-d0b441a5769b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1795\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Internal-Back-To-Work-Announcement-Email-Newsletter.png\" alt=\"marketing communication\" class=\"wp-image-38902\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/internal-back-to-work-announcement-email-newsletter-7c76636a-eebb-44be-8e9e-d0b441a5769b\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS NEWSLETTER TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p>Adding infographics to emails helps maximize user engagement with the campaign. Here are a few creative campaign ideas marketers can draw upon:<\/p>\n\n\n\n<ul>\n<li>Long-form text emails transformed into engaging infographics<\/li>\n\n\n\n<li>Adding infographics to emails as a summary<\/li>\n\n\n\n<li>Using visual content to highlight product benefits in promotional emails<\/li>\n\n\n\n<li>Share an infographic-based how-to email that has high odds of&nbsp;going viral<\/li>\n<\/ul>\n\n\n\n<p>As mentioned above, the 5-step guide to nonprofit email marketing can be repurposed as an email. As a <a href=\"https:\/\/venngage.com\/pricing\" target=\"_blank\" rel=\"noopener\">paid<\/a> Venngage user, you can download the infographic as a PNG or PDF and attach it to your email:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"850\" height=\"515\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/download-2.gif\" alt=\"marketing communication\" class=\"wp-image-48176\"\/><\/figure><\/div>\n\n\n<p>A <a href=\"https:\/\/venngage.com\/blog\/business\" target=\"_blank\" rel=\"noopener\">Business<\/a> Venngage user has the option to export the email as an HTML file and import it to Mailchimp or Outlook for a clickable email campaign. Here&#8217;s how to do it:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1sIw3IfqnAU\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><a href=\"#effective\"><strong>Return to Effective Marketing Communication tips<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\">Tip #3. Use a central core message<\/h3>\n\n\n\n<p>Infographics are a powerful way to share interesting facts, figures, and statistics. However, there can be a tendency to go overboard with data.<\/p>\n\n\n\n<p>Don\u2019t overwhelm readers with data. Instead, design a visual around one topic and pick a clear core message. A few streamlined and easy-to-understand infographic ideas are:<\/p>\n\n\n\n<ul>\n<li>X best practices for [customer goal, pain point]<\/li>\n\n\n\n<li>Why [topic name] is here to stay<\/li>\n\n\n\n<li>Interesting facts about famous people or high-performing companies<\/li>\n\n\n\n<li>Location-based infographics<\/li>\n\n\n\n<li>X vs Y: a great way to explain differences between concepts<\/li>\n<\/ul>\n\n\n\n<p>A blog on SEO vs. PPC, for example, can be summed up in this&nbsp;<a href=\"https:\/\/venngage.com\/blog\/6-comparison-infographic-templates\/\" target=\"_blank\" rel=\"noopener\">comparison infographic&nbsp;template<\/a>&nbsp;to&nbsp;showcase the main differences:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/seo-vs-ppc-comparison-infographic-bd6052c4-6c41-4ac9-8d41-164438848edd\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1912\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Marketing-Communication-SEO-vs-PPC.png\" alt=\"Marketing Communication\" class=\"wp-image-48177\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/seo-vs-ppc-comparison-infographic-bd6052c4-6c41-4ac9-8d41-164438848edd\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p><a href=\"#effective\"><strong>Return to Effective Marketing Communication tips<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\">Tip #4. Research and credit data sources<\/h3>\n\n\n\n<p>The value of infographics is in research and data-drivenness. The most shared and impactful infographics like \u201c<a href=\"https:\/\/www.visualcapitalist.com\/wp-content\/uploads\/2019\/08\/money-banking-share-1000x600.jpg\" target=\"_blank\" rel=\"nofollow noopener\">Where The World\u2019s Banks Make The Most Money<\/a>\u201d or \u201c<a href=\"https:\/\/www.visualcapitalist.com\/wp-content\/uploads\/2019\/03\/tech-giant-featured.jpg\" target=\"_blank\" rel=\"nofollow noopener\">How Tech Giants Make Their Billions<\/a>\u201d are rooted in thorough research.<\/p>\n\n\n\n<p>Before you turn content into visuals, make sure there\u2019s enough data to support claims. Research-driven designs have high virality odds, and marketers can get extra backlinks by offering an in-depth view of an industry or a trend.<\/p>\n\n\n\n<p>Make sure to credit the resources you use. For one thing, it spares teams the risk of lawsuits. Also, giving credit where it\u2019s due gets brands stellar reputation and can spike meaningful partnerships between the company and independent researchers.<\/p>\n\n\n\n<p><strong>Related:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/data-infographic\/\" target=\"_blank\" rel=\"noopener\">10+ Data Infographics and Best Free Data Sources You Should Bookmark<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/how-to-cite-an-infographic\/\" target=\"_blank\" rel=\"noopener\">How to Source and Cite Infographics: A Complete Guide<\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"#effective\"><strong>Return to Effective Marketing Communication tips<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\">Tip #5. Don\u2019t overdo branding<\/h3>\n\n\n\n<p>Branding elements are an asset to marketing designs as they promote awareness and help companies stand out. However, as with most things, there\u2019s a fine line that marketers shouldn\u2019t cross.<\/p>\n\n\n\n<p><strong>Here\u2019s when branding gets too much:<\/strong><\/p>\n\n\n\n<ul>\n<li>Watermarks and logos steal the spotlight from content and valuable data<\/li>\n\n\n\n<li>Too much branding content makes the infographic feel like an ad<\/li>\n\n\n\n<li>Clumsy watermarks aren\u2019t aesthetically pleasing so readers don\u2019t enjoy interacting with and sharing the infographic<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s when branding is &#8220;just enough&#8221;:<\/strong><\/p>\n\n\n\n<ul>\n<li>Marketers use branded colors and fonts<\/li>\n\n\n\n<li>There\u2019s a mention of the creator and a logo<\/li>\n\n\n\n<li>The infographic reflects the company\u2019s tone of voice<\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s take a look at this comparison infographic:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/crm-sales-pricing-comparison-infographic-46f27db3-6f3b-4dee-935e-c488715d5017\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1056\" height=\"1632\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/46f27db3-6f3b-4dee-935e-c488715d5017-1.png\" alt=\"Marketing Communication \" class=\"wp-image-48180\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/crm-sales-pricing-comparison-infographic-46f27db3-6f3b-4dee-935e-c488715d5017\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>\n\n\n\n<p>This is a good example of branding done right. The logo and the colors don&#8217;t steal the spotlight from the main content. In fact, brand colors are used strategically&nbsp;to make the &#8220;Enterprise&#8221; plan stand out without making it too &#8220;salesy&#8221;.<\/p>\n\n\n\n<p>As you customize this infographic, you may wonder how you can quickly change it to reflect your own company&#8217;s branding guidelines. This is when Venngage&#8217;s <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\">My Brand Kit<\/a> comes in handy.<\/p>\n\n\n\n<p>Simply type in your website and have your branding elements automatically uploaded to your brand kit:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1262\" height=\"754\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Autobrand-1.gif\" alt=\"marketing communication\" class=\"wp-image-47812\"\/><\/figure><\/div>\n\n\n<p>And once that&#8217;s all set up, apply your brand colors and logos to your design in a few clicks:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1261\" height=\"753\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Brand-Kit-color-logo1.gif\" alt=\"marketing communication\" class=\"wp-image-47479\"\/><\/figure><\/div>\n\n\n<p><a href=\"#effective\"><strong>Return to Effective Marketing Communication tips<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\">Tip #6. Optimize distribution<\/h3>\n\n\n\n<p>Designing a sleek and valuable infographic is, on its own, a success. However, if your designs get no visibility, the team\u2019s efforts will not pay off to the fullest.<\/p>\n\n\n\n<p>To spread the word about infographics online, it\u2019s important to optimize them for SEO and build a distribution funnel.<\/p>\n\n\n\n<p>A checklist for optimizing infographics for search engines:<\/p>\n\n\n\n<ul>\n<li>Add text to the page that features the infographic; otherwise, bots won\u2019t crawl the page and it won\u2019t rank<\/li>\n\n\n\n<li>Add an alt-tag to the image to make sure a user knows what the visual is about before it loads<\/li>\n\n\n\n<li>Give files descriptive names (e.g. \u201cbest-marketing-communication-practices\u201d instead of \u201cinfographic01\u201d)<\/li>\n\n\n\n<li>Add the word \u201cInfographic\u201d to the header to make sure Google bots know there\u2019s visual content on the page<\/li>\n\n\n\n<li>Use target keywords for page URLs<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Related:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/seo-content-strategy\/\" target=\"_blank\" rel=\"noopener\">[Case Study]&nbsp;How We Scaled Wordable\u2019s SEO Content Strategy and Increased Organic Traffic By 86 Percent<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/how-to-write-a-good-blog-post\/\" target=\"_blank\" rel=\"noopener\">How Lease Ref grew its real-estate blog traffic by 380% with infographics and blog visuals [Case Study]<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>A step-by-step infographic distribution plan:<\/p>\n\n\n\n<ul>\n<li>Add social sharing icons to make sure readers can spread the word about your post<\/li>\n\n\n\n<li>Optimize the infographic for <a href=\"https:\/\/venngage.com\/blog\/social-media-infographic\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> image requirements<\/li>\n\n\n\n<li>Share infographics in <a href=\"#2\">email campaigns<\/a><\/li>\n\n\n\n<li>Publish your content on third-party blogs to generate backlinks and relevant traffic<\/li>\n<\/ul>\n\n\n\n<p><a href=\"#effective\"><strong>Return to Effective Marketing Communication tips<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7\">Tip #7. Streamline production<\/h3>\n\n\n\n<p>Statistically, making infographics is a challenging process. Designers rated the process <a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">7 out of 10<\/a> by difficulty.<\/p>\n\n\n\n<p>To keep up a steady pace&nbsp;when designing complex visuals, teams rely on design solutions. By using platforms like Venngage, marketers can speed up the process.<\/p>\n\n\n\n<p>With the <a href=\"https:\/\/venngage.com\/blog\/business\" target=\"_blank\" rel=\"noopener\">Venngage Business<\/a> plan, the design process is even faster as you can collaborate with your team members in real time and finish a design together:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"566\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/collab-large-1.gif\" alt=\"marketing communication\" class=\"wp-image-47680\"\/><\/figure><\/div>\n\n\n<p>Venngage puts thousands of ready-to-edit infographic templates at your team\u2019s fingertips. Thus, designers don\u2019t have to spend hours building blocks and icons in Illustrator. Once you\u2019ve put in the copy, tweaked the fonts and colors, the infographic is ready to go live.<\/p>\n\n\n\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion:&nbsp;Use infographics to get the most out of your&nbsp;marketing communication&nbsp;campaign<\/h2>\n\n\n\n<p>Infographics are a commitment for the marketing team.<\/p>\n\n\n\n<p>To make compelling visuals, teams need to brainstorm consistently, and carefully watch design trends. However, once you\u2019ve designed an infographic, its performance can outlive other content formats by years.<\/p>\n\n\n\n<p>Infographics are an engagement magnet on social media, perform well in email campaigns, and are an effective IMC strategy for reusing the brand\u2019s older content.<\/p>\n\n\n\n<p>To create designs that resonate with readers and encourage them to learn more about the brand, explore creative infographic ideas. The <a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\">Venngage template gallery<\/a> is a good place to start. Get inspired by our top designs and build a killer custom infographic!<\/p>\n\n\n\n<center><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to HTML Export Straight into MailChimp\",\n  \"description\": \"Looking to share your beautifully curated designs with customers, but stuck with static PNG files that don\u2019t support hyperlinks?\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/1sIw3IfqnAU\/default.jpg\",\n  \"uploadDate\": \"2021-05-06T19:08:28Z\",\n  \"duration\": \"PT1M14S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/1sIw3IfqnAU\",\n  \"interactionCount\": \"9260\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>For most people, images are the most effective way to process information. In the same way that kids prefer picture books to plain-text literature, adults resonate better with visually rich charts and diagrams compared to traditional descriptive paragraphs. With&nbsp;decreasing global attention spans, it\u2019s important for marketers to give users a way to quickly absorb valuable [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":48159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,95,607],"tags":[243,250],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Read a step-by-step guide on marketing communication management to make the most out of infographics and improve your marketing leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/marketing-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Infographics Help Improve Marketing Communication\" \/>\n<meta property=\"og:description\" content=\"Read a step-by-step guide on marketing communication management to make the most out of infographics and improve your marketing leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/marketing-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T12:13:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T08:57:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Marketing-Communication-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta 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