{"id":47244,"date":"2021-06-10T17:06:53","date_gmt":"2021-06-10T21:06:53","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=47244"},"modified":"2026-01-07T06:43:21","modified_gmt":"2026-01-07T11:43:21","slug":"brand-development","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/brand-development\/","title":{"rendered":"10 Best Brand Development Tools for Businesses"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-47033 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/best-brand-development-1.png\" alt=\"Brand Development\" width=\"3200\" height=\"1800\" \/><\/a><\/p>\n<p>For new businesses and existing organizations, brand development is a mission-critical task.<\/p>\n<p>When a company is new, brand development serves to position the organization in the minds of consumers. When an existing company wants to update how it is perceived, brand development helps them learn from the past and adapt for the future.<\/p>\n<p>Let&#8217;s take a look at\u00a0some of the best brand development tools that business leaders can use to bring their company identity to life.<\/p>\n<h3 id=\"toc\">Click to jump ahead:<\/h3>\n<ul>\n<li><a href=\"#what-is\">What is brand development?<\/a><\/li>\n<li><a href=\"#why\">Why do you need a visual brand?<\/a><\/li>\n<li><a href=\"#best-brand-guide-templates\">Best brand guide templates: Venngage<\/a><\/li>\n<li><a href=\"#best-color-palette-generator\">Best color palette generator: Coolors<\/a><\/li>\n<li><a href=\"#best-color-palette-library\">Best color palette library: Color Hunt<\/a><\/li>\n<li><a href=\"#best-logo-generator\">Best logo generator: Shopify<\/a><\/li>\n<li><a href=\"#best-free-font-library\">Best free font library: DaFont<\/a><\/li>\n<li><a href=\"#best-accessible-font-library\">Best accessible font library: Google Fonts<\/a><\/li>\n<li><a href=\"#best-font-pairing-tool\">Best font pairing tool: FontPair<\/a><\/li>\n<li><a href=\"#best-icon-library\">Best icon library: Icons8<\/a><\/li>\n<li><a href=\"#best-icon-creator\">Best icon creator: Venngage<\/a><\/li>\n<li><a href=\"#best-free-stock-photo\">Best free stock photo library: Unsplash<\/a><\/li>\n<li><a href=\"#faq\">Brand development FAQ<\/a><\/li>\n<\/ul>\n<h2 id=\"what-is\">What is brand development?<\/h2>\n<p>Brand development is the process by which companies and organizations establish the visual identity and market positioning of their business, products and services. It&#8217;s alternatively referred to as brand building, brand design and brand creation.<\/p>\n<p>Here&#8217;s a quick video on branding you want to catch up on that:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZxZxE0xaK5E\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A recognizable brand has enormous value for businesses of every size, age and industry. Apple\u00a0claims more than $104 billion in intangible brand value, beyond their devices, stores, factories and employees. In other words, the way consumers perceive Apple accounts for nearly two-thirds of the company&#8217;s total value.<\/p>\n<p>Entrepreneurs and leaders shouldn&#8217;t shoot for $100 billion-plus in value from brand development, but building a\u00a0<a href=\"https:\/\/venngage.com\/design-dictionary\/branding-definition\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a> that sticks with consumers is one of the most important tasks every business has.<\/p>\n<p>In addition to the intangible aspect of positioning a company within the marketplace, brand development efforts are usually aimed at creating visual assets for use in digital and print communication, including <a href=\"https:\/\/venngage.com\/blog\/logo-design-tips\/\" target=\"_blank\" rel=\"noopener\">logos<\/a>, <a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noopener\">color palettes<\/a>, <a href=\"https:\/\/venngage.com\/blog\/brand-fonts\/\" target=\"_blank\" rel=\"noopener\">fonts<\/a>, websites, advertisements and other visual collateral.<\/p>\n<h2 id=\"why\">Why do you need a visual brand?<\/h2>\n<p>A visual brand serves as a first impression in the minds of consumers, and a\u00a0well-established visual brand creates an unbreakable connection with the public.<\/p>\n<p>Establishing a clear and strong visual brand also ensures all your communications are cohesive and reinforce your identity for consumers.<\/p>\n<h2 id=\"best-brand-guide-templates\">Best brand guide templates: Venngage<\/h2>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/venngage-brand-style-guide-73e591b4-c31b-4cec-89f8-b916cb4d3ec2\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/73e591b4-c31b-4cec-89f8-b916cb4d3ec2.png\" alt=\"brand development\" width=\"600\" height=\"472\" data-darkreader-inline-boxshadow=\"\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/venngage-brand-style-guide-73e591b4-c31b-4cec-89f8-b916cb4d3ec2\" target=\"_blank\" rel=\"noopener\"><br \/><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>\n<p>\u00a0<\/p>\n<p>Consistent branding has been shown to increase revenue by <a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2018\/08\/10\/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives\/?sh=6cc49d7ad708\" target=\"_blank\" rel=\"nofollow noopener\">more than 20 percent<\/a>, but making sure brand identity elements are applied correctly across channels is difficult. That&#8217;s why it&#8217;s important to have a brand guide your team can easily follow.<\/p>\n<p>Venngage offers the best selection of <a href=\"https:\/\/venngage.com\/blog\/brand-guidelines-templates\/\" target=\"_blank\" rel=\"noopener\">brand guide templates<\/a> you can customize with your own logo, colors, fonts and other visual brand elements. Upgrade to a <a href=\"https:\/\/venngage.com\/blog\/business\" target=\"_blank\" rel=\"noopener\">Business<\/a> plan to access our one-click branding feature, <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\">My Brand Kit<\/a>.<\/p>\n<p>As a Business user, you can add your brand logos and colors to your Venngage Brand Kit in seconds, with one click:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-47654\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Autobrand.gif\" alt=\"Branding Development\" width=\"600\" height=\"358\" data-darkreader-inline-boxshadow=\"\" \/><\/p>\n<p>Once you have all your brand logos, colors and fonts ready, you can\u00a0add them to any of your Venngage designs:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-47479\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Brand-Kit-color-logo1.gif\" alt=\"branding development\" width=\"600\" height=\"358\" \/><\/p>\n<p>For your brand style guide, you can use\u00a0a one-page brand guide like the one above or expand to a presentation like the one below.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/presentations\/red-design-style-guide-1763ecd1-609d-4011-af8d-0b222bfd31c9\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/1763ecd1-609d-4011-af8d-0b222bfd31c9.png\" alt=\"brand development\" width=\"600\" height=\"821\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/red-design-style-guide-1763ecd1-609d-4011-af8d-0b222bfd31c9\" target=\"_blank\" rel=\"noopener\"><br \/><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS PRESENTATION TEMPLATE<\/b><\/button><\/a><\/center>\n<p>\u00a0<\/p>\n<p>Venngage for Business users can even <a href=\"https:\/\/venngage.com\/blog\/infographic-powerpoint\/#how\" target=\"_blank\" rel=\"noopener\">export a file for PowerPoint<\/a> to distribute the guidelines across their organization.<\/p>\n<blockquote>\n<p><strong>Not sure <a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noopener\">how to create a brand style guide<\/a>?<\/strong> <strong>Check out our blog\u00a0for a step-by-step guide.<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-color-palette-generator\">Best color palette generator: Coolors<\/h2>\n<div id=\"attachment_47256\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-47256\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-47256\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/coolors-search.jpg\" alt=\"brand development\" width=\"600\" height=\"486\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-47256\" class=\"wp-caption-text\">Coolors color palette explorer tool<\/p><\/div>\n<p><a href=\"https:\/\/coolors.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Coolors<\/a> is a free color palette generator that offers several must-have tools. Build your color palette by generating one at random, uploading an image and having the system extract the colors or exploring palettes based on keywords.<\/p>\n<p>Add up to 10 shades to your color palette or go with as few as two. Lock in a shade that you&#8217;ve decided on and explore to find colors that go well with the ones you love. Once you&#8217;ve found the colors that are perfect for your brand, you can export multiple types of files or copy the color values to your Venngage Brand Kit.<\/p>\n<blockquote>\n<p><strong>Want to try some other color generators? Check out our recommended <a href=\"https:\/\/venngage.com\/blog\/color-palette-generators\/\" target=\"_blank\" rel=\"noopener\">13 best color generators for 2021<\/a>.<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-color-palette-library\">Best color palette library: Color Hunt<\/h2>\n<div id=\"attachment_47250\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-47250\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-47250\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/color-hunt.jpg\" alt=\"brand development\" width=\"600\" height=\"357\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-47250\" class=\"wp-caption-text\">ColorHunt palette library<\/p><\/div>\n<p><a href=\"https:\/\/colorhunt.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Color Hunt<\/a> is a free color palette library that offers a seemingly endless supply of palettes submitted by artists, designers and other creatives. You can also create and submit your own color palette, though you&#8217;re limited to four total shades.<\/p>\n<p>Choose from new, trendy, popular or random to be inspired by the global artist community. When you see a palette or shade you like, you can generate an image of the palette or copy the colors&#8217; HEX codes.<\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-logo-generator\">Best logo generator: Shopify<\/h2>\n<div id=\"attachment_47302\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-47302\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-47302\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/shopify-hatchful.jpg\" alt=\"brand development\" width=\"600\" height=\"348\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-47302\" class=\"wp-caption-text\">Shopify&#8217;s logo creator interface<\/p><\/div>\n<p>Perhaps even more important than a brand&#8217;s colors is its logo. Iconic logos become part of everyday life, and clothing featuring logos from brands like Nike, Coca-Cola and NASA are part of many people&#8217;s wardrobes.<\/p>\n<p><a href=\"https:\/\/hatchful.shopify.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Shopify&#8217;s Hatchful<\/a> logo generator is the best free online tool for creating a basic logo. While the results won&#8217;t be as polished as if you&#8217;d hired a high-paid design firm,\u00a0but enter your business name, industry and choose design styles you like.<\/p>\n<p>After you scroll through the generated options, you can customize fonts, colors and icons, though you can&#8217;t add your own newly created color palette with this particular logo generator. You can download images after you provide your email address.<\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-free-font-library\">Best free font library: DaFont<\/h2>\n<div id=\"attachment_46956\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-46956\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-46956\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/05\/dafont-home-page.jpg\" alt=\"online font generator\" width=\"600\" height=\"309\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-46956\" class=\"wp-caption-text\">DaFont home page<\/p><\/div>\n<p>A few famous brands use fonts created specifically for them, but given the widespread availability of free fonts, finding the best font for your logo, website and other design assets is easier than ever. <a href=\"https:\/\/www.dafont.com\/\" target=\"_blank\" rel=\"noopener\">DaFont<\/a> is our favorite free font library.<\/p>\n<p>Narrow down the <a href=\"https:\/\/venngage.com\/blog\/brand-fonts\/\" target=\"_blank\" rel=\"noopener\">font personality<\/a> you&#8217;re looking for or search for a particular font. Some fonts are free for commercial and personal use, while others are only free for personal use. Make sure you&#8217;re paying attention to licenses before you use a font, especially in your logo.<\/p>\n<blockquote>\n<p><strong>DaFont is just one of the <a href=\"https:\/\/venngage.com\/blog\/online-font-generators\/\" target=\"_blank\" rel=\"noopener\">14 best font generators<\/a> we recommend. Check out the rest <a href=\"https:\/\/venngage.com\/blog\/online-font-generators\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-accessible-font-library\">Best accessible font library: Google Fonts<\/h2>\n<div id=\"attachment_47300\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-47300\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-47300\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/google-fonts-accessibility.jpg\" alt=\"brand development\" width=\"600\" height=\"295\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-47300\" class=\"wp-caption-text\">Google Fonts previewer<\/p><\/div>\n<p><a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Fonts<\/a> has become the go-to font library for many web developers, and even those who are focused on designing print assets like brochures or signage use Google Fonts to make sure all their text is accessible and legible. That&#8217;s why Google Fonts is our favorite accessible font library.<\/p>\n<p>With hundreds of free fonts to choose from, you can see each font in your own text by typing in a word, phrase or even paragraph, then sliding the size toggle large or small to see how legible the text is at a variety of sizes.<\/p>\n<p>Download the fonts of your choice and load them into Venngage&#8217;s Brand Kit so you can make sure all your design assets have consistent branding.<\/p>\n<blockquote>\n<p><strong>Or if you don&#8217;t know where to start, first take a look at our chosen <a href=\"https:\/\/venngage.com\/blog\/best-free-fonts\/\" target=\"_blank\" rel=\"noopener\">40+ best free fonts<\/a> for 2021.<\/strong><\/p>\n<\/blockquote>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-font-pairing-tool\">Best font pairing tool: FontPair<\/h2>\n<div id=\"attachment_47299\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-47299\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-47299\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/fontpair.jpg\" alt=\"brand development\" width=\"600\" height=\"238\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-47299\" class=\"wp-caption-text\">FontPair most popular font pairings<\/p><\/div>\n<p>If you find the sheer volume of Google Font choices overwhelming, you&#8217;re not alone. That&#8217;s why <a href=\"https:\/\/www.fontpair.co\/\" target=\"_blank\" rel=\"nofollow noopener\">FontPair<\/a> is our favorite font pairing tool for Google Fonts.\u00a0Explore popular font pairings and even enter your own text to see how two options work together.<\/p>\n<p>The pairings also include examples of the two fonts paired together so you can real-world applications of the font combinations. The tool is free.<\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-icon-library\">Best icon library: Icons8<\/h2>\n<div id=\"attachment_47301\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-47301\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-47301\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/icons8.jpg\" alt=\"brand development\" width=\"600\" height=\"307\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-47301\" class=\"wp-caption-text\">Icons8 search results<\/p><\/div>\n<p>Icons are popular for many types of visual design, including logos, infographics, presentations and more. Finding that exact right icon can be a challenge, which is why we love <a href=\"https:\/\/icons8.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Icons8<\/a>. Though access to all the icons requires a paid subscription (as little as $13 per month), depending on how often you use icons, the investment will be well worth it.<\/p>\n<p>The Icons8 library is unique among most icon libraries because it lets users toggle through the dozens of types of icons, grouped by style and platform. This is a huge time-saver, as it helps ensure that all the icons you use are in the same style.<\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-icon-creator\">Best icon creator: Venngage<\/h2>\n<p>Create your own icons with Venngage. We offer more than 40,000 icons, a lot of which are diverse icons which you can customize to reflect your diverse audience:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-47754\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/diverse-icons.gif\" alt=\"brand development\" width=\"600\" height=\"320\" \/><\/p>\n<p><strong>Related<\/strong>:\u00a0<a href=\"https:\/\/venngage.com\/blog\/people-infographic\/\" target=\"_blank\" rel=\"noopener\">15+ Creative People Infographics and Diverse Person Icons<\/a><\/p>\n<p>Select an icon from more than 40,000 options and customize their look, selecting their color, size and other aspects of the icons&#8217; appearance. Build your brand&#8217;s icon set by selecting your favorites so they&#8217;re always available.<\/p>\n<p>Did you know you can easily replace icons and illustrations too? Swap out an icon with a new one in just several clicks:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-47480\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Replace-icon-v1.gif\" alt=\"brand development\" width=\"600\" height=\"359\" \/><\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"best-free-stock-photo\">Best free stock photo library: Unsplash<\/h2>\n<div id=\"attachment_47303\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-47303\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-47303\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/unsplash.jpg\" alt=\"brand development\" width=\"600\" height=\"307\" data-darkreader-inline-boxshadow=\"\" \/><p id=\"caption-attachment-47303\" class=\"wp-caption-text\">Unsplash royalty-free stock photography<\/p><\/div>\n<p>Photography is an ideal way to engage your audience, but paying for a professional photographer is expensive. That&#8217;s why we love <a href=\"https:\/\/unsplash.com\" target=\"_blank\" rel=\"nofollow noopener\">Unsplash<\/a>, which is a free library for high-resolution images.<\/p>\n<p>You can have access to 3+ million stock photos sourced directly from Unsplash while editing your Venngage design, and it&#8217;s very easy to replace your image too:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-47755\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/replace-image-v2.gif\" alt=\"brand development\" width=\"600\" height=\"355\" \/><\/p>\n<p>With this huge number of free stock photos, just about any possible topic is covered. Images are being added every day, so chances are if your industry isn&#8217;t represented, just wait a bit.<\/p>\n<p><a href=\"#toc\"><strong>Return to Table of Contents<\/strong><\/a><\/p>\n<h2 id=\"faq\">Brand development FAQ<\/h2>\n<p>Do you have questions about brand development? We&#8217;ve got the answers.<\/p>\n<h3>How do you design a brand?<\/h3>\n<p>Designing an effective brand starts with defining your brand story. Every decision you make starts from the basic premise behind your company&#8217;s mission, values and goals. From there, you should develop a logo, visual identity guidelines, color palette and messaging.<\/p>\n<p><strong>Related<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/brand-fonts\/\" target=\"_blank\" rel=\"noopener\">Everything You Need to Know About Picking Brand Fonts<\/a><\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noopener\">Everything You Need to Know About Picking and Using Brand Colors<\/a><\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/logo-design-tips\/\" target=\"_blank\" rel=\"noopener\">10 Logo Design Tips to Take Your Brand to the Next Level [+ Logo Templates]<\/a><\/li>\n<\/ul>\n<h3>What are the 4 steps of branding?<\/h3>\n<p>While branding is an ongoing task no matter how well-established a company, when companies are setting out to create their brand, there are generally four main steps involved:<\/p>\n<ul>\n<li>Identifying and developing a compelling brand story<\/li>\n<li>Developing a logo and color palette<\/li>\n<li>Establishing a brand voice<\/li>\n<li>Creating guidelines for usage of logos, colors, visual assets and typography<\/li>\n<\/ul>\n<p>The unlisted fifth step is maintenance. Ensuring branding is consistently applied is crucial, but well-established companies also look to continue evolving their brand over time. That means refining or even completely changing your look and voice.<\/p>\n<h3>What are brand development strategies?<\/h3>\n<p>Brand development strategy refers to the process by which a company, startup or organization (or even an individual) establishes a set of visual elements and guidelines that position the organization in the marketplace.<\/p>\n<h3>How can you develop your new brand?<\/h3>\n<p>For new brands, it&#8217;s often important to make a splash.\u00a0However, being edgy or daring can&#8217;t come at the expense of the hard work to understand the industry and your company&#8217;s place in it. Brand development is a never-ending process, so the most important thing for developing a new brand is to identify what sets you apart.<\/p>\n<h2>In summary:\u00a0Save yourself some money by using these (mostly) free brand development tools<\/h2>\n<p>Make the most use of the tools and resources we list above so you can come up with the best brand development strategies to make your company the top of mind in whatever industry you&#8217;re operating in.<\/p>\n<p>Once you&#8217;ve got your logo, fonts, color palette, icon set, images and more, upload all of them into your Venngage <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\">My Brand Kit<\/a> and get started bringing your new brand to life.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<center><a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noopener\"><br \/><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>\n<p>\u00a0<\/p>\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What is BRANDING? 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Let&#8217;s take [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":47375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,600],"tags":[213,215],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Launch your company&#039;s brand identity the right way with these brand development tools. 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