{"id":45721,"date":"2021-05-18T09:28:27","date_gmt":"2021-05-18T13:28:27","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=45721"},"modified":"2026-03-02T01:30:34","modified_gmt":"2026-03-02T06:30:34","slug":"convince-boss-invest-infographics","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/convince-boss-invest-infographics\/","title":{"rendered":"How to Convince Your Boss You Need to Invest in Infographics"},"content":{"rendered":"

\"convince<\/a><\/p>\n

Let’s say you’ve had your “aha” moment. To you,\u00a0the benefits of infographics are clear.<\/p>\n

But what do you do if you need to make them clear to someone else? How can you communicate to your boss, for example, that’s it’s worth the time, effort, and cost?<\/p>\n

Chances are you’ve had to “sell” your boss (or whoever you are wanting to) other ideas in the past.<\/p>\n

Infographics are still making their way into the mainstream, but their potential impact is undeniable. Here are some tips for having that conversation with the person who needs you to help them have the “aha” themselves.<\/p>\n

Table of contents:<\/h3>\n
    \n
  1. Infographics can be a game-changer for your team<\/a><\/li>\n
  2. Effective\u00a0communications always take investment<\/a><\/li>\n
  3. Poor\u00a0communications will cost you<\/a><\/li>\n<\/ol>\n

    1. Infographics can be a game-changer for your team<\/h2>\n

    As with most other things, to make a strong case to someone else, you need to consider the WIIFM<\/strong> or What’s In It For Me<\/strong>.<\/p>\n

    Think about what matters to your boss, their boss, or whoever is making the decision. Then think about how\u00a0your proposal connects to their priorities.<\/p>\n

    To help you with that, here\u00a0are some key benefits you might highlight to help your manager see how infographics can be a game-changer for your team.<\/p>\n

    Infographics build knowledge and influence<\/h3>\n

    You don’t have to take our word for it. Here’s what some Venngage users have\u00a0shared with us about how infographics have benefited them.<\/p>\n

    Pete Dziedzic at LISG<\/a> understands how infographics can help businesses improve their communications with clients and customers.<\/p>\n

    \"convince<\/a><\/p>\n

    Infographics are also useful for internal communications, even if they\u00a0can be underutilized like Arun Raman<\/a> says.<\/p>\n

    \"convince<\/a><\/p>\n

    The success you can experience by creating and sharing infographics can also improve your reputation among your colleagues or even in your field, as Vera Aroca<\/a> notes.<\/p>\n

    \"convince<\/a><\/p>\n

    Your manager doesn’t have to take your word for it either. Consider the people that they are most likely to want to hear from, and then ask those influencers what they think about your team using visual communications or infographics. They may be able to say it better than you can.<\/p>\n

    Infographics increase engagement, internally and\/or externally<\/h3>\n

    Infographics\u00a0are hands-down the most engaging content<\/a>, according to marketers surveyed for our 2020 report<\/a>.<\/p>\n

    Naturally, we believe that\u00a0often showing is better than telling. The very best way to make the case to your supervisor or team is to start creating infographics that you know will make a difference for them.<\/p>\n

    You can begin with relatively low-investment yet high-impact infographics. Here are some examples of topics you might consider.<\/p>\n

    \"convince<\/a><\/p>\n


    \n