Whenever she gets the chance, Vera encourages small business owners to start using infographics in order to achieve their own marketing goals.<\/p>\n
\u201cI always tell people that they need to get started with infographics. At events, I\u2019m chatting with small business owners who\u2019ve never heard of infographics, and they\u2019re blown away by what I show them. Others tell me they use infographics too but that they pay designers nearly \uffe12000 to make them!\u201d – Vera Aroca<\/p><\/blockquote>\n
The power of infographics to convey almost any kind of information is very clear to Vera. She has used them consistently to visualize all sorts of content. With her approach to content marketing, Vera has helped to grow ChadSan\u2019s audience and client base.<\/p>\n
Result<\/h2>\nGrew a highly-engaged audience for ChadSan, by designing professional infographics using Venngage.<\/h3>\n As marketing manager, Vera is the bridge connecting ChadSan to its small-business audiences. As someone without an accounting background, Vera had to understand a lot of new, complex information in order to communicate it.<\/p>\n
Putting herself in the place of her target audience, she immediately saw the value of infographics and their potential.<\/p>\n
Within her first year using infographics at ChadSan:<\/strong><\/p>\nChadSan\u2019s page views climbed by 75%.<\/em><\/p>\nChadSan\u2019s Twitter following grew 64%.<\/em><\/p>\nVera also created a sales-enablement resource page of infographics covering a range of client-centric accounting topics.<\/p>\n
Vera\u2019s infographic designs improved the sales funnel at ChadSan. She has helped client managers to better support existing clients, and win over new ones by pointing them to accessible infographic resources that help them understand complex information.<\/p>\n
She has also developed a fun, personable brand for ChadSan through cool, unique visuals.<\/p>\n
Helping ChadSan engage their audiences in such a novel way has helped Vera demonstrate her value to the company as a marketer. It has also provided her with confidence as a marketer in a new, unfamiliar space.<\/p>\n
\u201cIn a big way, Venngage instills confidence. I\u2019m not an accountant but I work almost entirely with accountants who really know their stuff. Designing impressive infographics, visualizing content in a way they never expected, and growing our audience with that content has impressed my team, and given me quite a bit of confidence as a marketer.\u201d – Vera Aroca<\/p><\/blockquote>\n
We hope to empower even more marketers across industries, like Vera, who need to communicate visually and effectively.<\/p>\n
Still communicating complex content the old-fashioned way? Get started with Venngage infographics and design impressive visuals that engage your audience.<\/h2>\n
See Venngage Plans<\/b><\/button><\/a><\/center> <\/p>\n","protected":false},"excerpt":{"rendered":" ChadSan is a technology-driven and people-focused firm of Chartered Accountants providing accounting, bookkeeping, tax and advisory services. Ditching timesheets, ChadSan provides dedicated client managers available to their clients at any time, and even acts as remote finance teams for clients. ChadSan likes to stand out, and that includes embracing new ways of doing things. Vera […]<\/p>\n","protected":false},"author":59,"featured_media":44243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[192],"tags":[243,486],"yoast_head":"\n
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