{"id":43564,"date":"2021-03-12T12:54:28","date_gmt":"2021-03-12T17:54:28","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=43564"},"modified":"2025-09-25T04:47:46","modified_gmt":"2025-09-25T08:47:46","slug":"case-study-venngage-keld-jensen","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/case-study-venngage-keld-jensen\/","title":{"rendered":"Leadership Through Design: How this Business Negotiation Expert Engages his Audience"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-case-study-blog-header.png\" alt=\"Keld Jensen case study blog header\" class=\"wp-image-43567\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>The Background<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1599\" height=\"923\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-Homepage.png\" alt=\"Keld Jensen Homepage\" class=\"wp-image-43579\"\/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/keldjensen.com\/\" target=\"_blank\" rel=\"noopener\">Keld Jensen<\/a> is a leading negotiation, trust and behavioral economics expert with 30 years of experience in the industry.<\/p>\n\n\n\n<p>To date, Keld Jensen is:<\/p>\n\n\n\n<ul>\n<li>An author of 24 books on these subject areas<\/li>\n\n\n\n<li>An associate professor at three institutions (Thunderbird School of Global Management at ASU, BMI Institute in Belgium and Lithuania, and Aalborg University Denmark)<\/li>\n\n\n\n<li>A highly sought after keynote speaker<\/li>\n<\/ul>\n\n\n\n<p>He also manages a consultancy where he trains individuals, organizations and governments on business negotiation principles and practices.<\/p>\n\n\n\n<p><strong>Keld consistently makes complex, multi-disciplinary information understandable to audiences worldwide. One of the key ways he does that is by designing engaging visuals to support his lecturing, teaching, training and content marketing.<\/strong><\/p>\n\n\n\n<p>Using Venngage, he can consistently engage his online following, providing insights and value consistently. Here\u2019s his journey with Venngage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"6041\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld_Jensen_Case_Study_Infographic.png\" alt=\"Keld_Jensen_Case_Study_Infographic\" class=\"wp-image-43574\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Get started with Venngage for Professionals today.&nbsp;Discover features that will help you develop a unique brand, present complex information, educate audiences and win clients over with professional designs.<\/h3>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/blog\/business?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=case_study\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\"><b>Venngage for Professionals<\/b><\/button><\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Engaging a global audience in a fast-paced world across multiple channels.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-Feature_Quote_1.png\" alt=\"Keld Jensen Feature_Quote_1\" class=\"wp-image-43568\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cBefore Venngage, the challenge in this industry was that if you wanted to create something like an infographic or diagram, you\u2019d have to go to someone that would do it specifically for you. That was expensive and it took a lot of time.\u201d &#8211; Keld Jensen<\/p>\n<\/blockquote>\n\n\n\n<p>Like many expert consultants, Keld has to continually produce <a href=\"https:\/\/venngage.com\/blog\/engaging-content\/\">engaging content<\/a> for many different audiences, including clients, students and online followers. When he considers the volume of designs he needs on a recurring basis, relying on designers or agencies is a costly, time-consuming ordeal.<\/p>\n\n\n\n<p>In today\u2019s online world, thought leaders in any space are expected to share valuable information often, and in ways that are easy to understand. In instances where Keld wishes to act quickly, relying on someone else to draft and visualize materials becomes a roadblock.<\/p>\n\n\n\n<p><em>\u201cYou know, you\u2019ve got what you think is a brilliant idea one morning, and you just can\u2019t do it. You would have to reach out to a designer, and wait on them.\u201d<\/em><\/p>\n\n\n\n<p>Keld needed a solution that was easy for a non-designer to pick up, and allowed him to create professional-looking graphics at a moment\u2019s notice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An easy to use, visual communication platform for high-quality, professional designs.<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-Feature_Quote_2.png\" alt=\"Keld Jensen Feature_Quote_2\" class=\"wp-image-43569\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cVenngage is very user friendly and easy to navigate. I\u2019m not big on trying to read manuals to figure out a platform. If it doesn\u2019t come naturally as you play with it, I tend to leave quite early.\u201d Keld says, adding, \u201cSome of these Venngage alternatives require you to learn quite a bit before you can use them well.\u201d &#8211; Keld Jensen<\/p>\n<\/blockquote>\n\n\n\n<p>Venngage\u2019s ease-of-use, simple interface and drag-and-drop functionality, allow for non-designers like Keld to visualize complex information in ways that are attractive. Among the many different features the platform offers, Keld finds that the variety of infographic templates are the clear winner.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-Plain_Quote_1.png\" alt=\"Keld Jensen Plain_Quote_1\" class=\"wp-image-43571\"\/><\/figure><\/div>\n\n\n<p>\u201cThe feature I enjoy the most is the infographic templates library. The options available save us a lot of time and work. We start with an attractive template and we can quickly adapt them for what we need. The search function of the page is also great, making it easy to find the right template every time.\u201d Keld Jensen<\/p>\n\n\n\n<p>Being able to share current information to keep your audience feeling up-to-speed is a great way to provide value. Keld can do that with infographics like these:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1700\" height=\"2200\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Tips-Online-Negotiation-1.png\" alt=\"Tips Online Negotiation-1\" class=\"wp-image-43578\"\/><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\"><b>See Infographic Templates<\/b><\/button><\/a><\/center>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1700\" height=\"4792\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Nego-Economics-Explainer-Infographic.png\" alt=\"Nego Economics Explainer Infographic\" class=\"wp-image-43575\"\/><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\"><b>See Infographic Templates<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to training, Keld can easily create materials that supplement the learning experiences of clients and students alike. He designs helpful checklists like these to include in course materials:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1700\" height=\"2200\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Checklist-for-Successful-Negotiation.png\" alt=\"Checklist for Successful Negotiation\" class=\"wp-image-43566\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1700\" height=\"2200\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Checklist-for-Successful-Negotiation-2.png\" alt=\"Checklist for Successful Negotiation 2\" class=\"wp-image-43565\"\/><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/checklist\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\"><b>See Checklist Templates<\/b><\/button><\/a><\/center>\n\n\n\n<p>Keld also shared a recent example of how he was able to&nbsp;provide his expert commentary as a visual on a major negotiation process.<\/p>\n\n\n\n<p><em>\u201cA few weeks ago, there was a big news story between a medical company creating covid vaccines and the European Union. We wanted to share our commentary on that negotiation process. So we went into Venngage and looked for types of templates that could be used to capture specific points we wanted to tell the world about. We found the template that worked, we threw in the data and off we were.\u201d<\/em><\/p>\n\n\n\n<p>The end result was an engaging, informative piece that looks professional and is easy to understand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"2305\" height=\"2610\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Negotiating-Mistakes-Combined-min.png\" alt=\"Negotiating Mistakes Combined-min\" class=\"wp-image-43581\"\/><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\"><b>See Infographic Templates<\/b><\/button><\/a><\/center>\n\n\n\n<p>The ability to participate in a world of constant change with content that is relevant and engaging, allows Keld to enrich his audience. His thought leadership in the areas of negotiation, trust and behavioral economics shines on a regular basis.<\/p>\n\n\n\n<p>What also continues to stand out to Keld, even as Venngage rolls out new features and functions, is how easy it has been for him to use.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-Feature_Quote_3.png\" alt=\"Keld Jensen Feature_Quote_3\" class=\"wp-image-43570\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cIt\u2019s an inexpensive, great design platform that will make your graphic designs more professional. And it\u2019s accessible. I really think the accessibility of the tool is key. It\u2019s very simple, which I enjoy a lot.\u201d &#8211; Keld Jensen<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Rather than invest in professional graphic designers, or countless hours learning how to use a sophisticated design tool, Keld gets professional design and ease-of-use all in one platform.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The results<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Substantial savings, a larger online following, and a brand that stands out.<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-Plain_Quote_2.png\" alt=\"Keld Jensen Plain_Quote_2\" class=\"wp-image-43572\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cWithout Venngage, the alternative would be to rely on third-parties to create our visual collateral, so there are substantial savings.\u201d Keld points out, tacking on, \u201cIn comparison, Venngage\u2019s cost-to-value is great. Venngage is priced very reasonably for what you\u2019re getting.\u201d &#8211; Keld Jensen<\/p>\n<\/blockquote>\n\n\n\n<p>With consistent designs that are engaging and captivating, Keld has grown his online following substantially.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/03\/Keld-Jensen-Quote-Feature-Quote-4.png\" alt=\"Keld Jensen Quote Feature Quote 4\" class=\"wp-image-43573\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cVenngage has certainly helped us build our online following. You know, when I look at competitors in our space, they don\u2019t create anything as visually compelling.\u201d Keld explained, adding, \u201cWe have more readers, more followers now, and these are ways you drive revenue &#8211; it leads to more clients, more book sales and so on.\u201d &#8211; Keld Jensen<\/p>\n<\/blockquote>\n\n\n\n<p>Beyond his expertise, gifted oration and know-how, his infographics and other content get plenty of praise as well. The information he shares is not lost in dreary design, but elevated as eye-catching visuals.<\/p>\n\n\n\n<p><em>\u201cQuite often we get feedback on our infographics that the designs are cool! We get a lot of positive feedback on the design, not just the content.\u201d<\/em> Keld said, adding, <em>\u201cPeople often ask me who created them.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Captivate audiences with your industry expertise using professional infographic designs.<\/strong><\/h2>\n\n\n\n<p><strong>Get started with Venngage today.<\/strong><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/pricing\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\"><b>See Venngage Plans<\/b><\/button><\/a><\/center>\n","protected":false},"excerpt":{"rendered":"<p>The Background Keld Jensen is a leading negotiation, trust and behavioral economics expert with 30 years of experience in the industry. To date, Keld Jensen is: He also manages a consultancy where he trains individuals, organizations and governments on business negotiation principles and practices. Keld consistently makes complex, multi-disciplinary information understandable to audiences worldwide. One [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":43567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[192],"tags":[215,486],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Keld Jensen is a renowned business negotiations expert + instructor. His key to communicating? 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