{"id":40565,"date":"2020-09-02T21:19:39","date_gmt":"2020-09-03T01:19:39","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=40565"},"modified":"2026-02-26T11:39:18","modified_gmt":"2026-02-26T16:39:18","slug":"communicate-strategy","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/communicate-strategy\/","title":{"rendered":"How to Communicate Strategy To Your Team Effectively"},"content":{"rendered":"

\"Communicating<\/a><\/p>\n

Aligning your team is always challenging. Aligning your team so they can act quickly, when there are still many uncertainties ahead, is even more challenging. <\/span><\/p>\n

At Venngage, we had to pivot our marketing strategy <\/span>based on shifting trends we saw in our target markets<\/span><\/a>. We\u2019re fortunate to be able to say that, by and large, we have been successful.\u00a0<\/span><\/p>\n

In this guide, I\u2019ll share a framework for how to communicate strategy clearly and effectively,\u00a0based on my experience leading the Content Marketing Team at Venngage. I will also share effective communication strategies\u00a0other leaders\u00a0have\u00a0been using during these uncertain times.<\/span><\/p>\n

Table of Contents (click to jump ahead)<\/b><\/h2>\n

Two important things to keep in mind to communicate effectively<\/a><\/span><\/p>\n

The 5-step framework to communicate strategy<\/a><\/span><\/p>\n

How to keep your team aligned<\/a><\/span><\/p>\n

Templates to help you communicate strategy<\/a>\u00a0(communication plans, roadmaps, mind maps,\u00a0flow charts and more)<\/span><\/p>\n

Three common barriers of communication<\/a><\/span><\/p>\n

How leaders are communicating strategy to their teams<\/a><\/span><\/p>\n

Two important things to keep in mind to communicate effectively<\/b><\/h2>\n

Miscommunications are inevitable – especially with many teams working remote. But\u00a0from my experience, there are two best practices you can follow to communicate strategy clearly with others.\u00a0Let these two best practices guide how you approach your strategic communications:\u00a0<\/span><\/p>\n

1. Keep your message as simple and direct as possible<\/b><\/h3>\n

The high-level strategy you need to communicate may be complex, with different inputs and concurrent projects, but the main objective should be easy to understand.<\/span><\/p>\n

When communicating your strategy to your entire team, focus on the main objective and the high-level milestones that need to be hit to get there. Essentially, communicate the framework within which you need your team to operate to hit the main objective. You can go into more specific details when communicating with smaller teams or individual contributors.\u00a0<\/span><\/p>\n

Depending on the size of your company, the industry you\u2019re in, or the nature of your project, the guidelines for how you reach your main objective may be stricter or more open. In cases where your guidelines are stricter, make sure to tie the steps back to the main objective. Meanwhile, in cases where the guidelines are less strict, you will need to guide your team on keeping their focus on the main objective, not getting distracted or veering off course.\u00a0<\/span><\/p>\n

\"Strategy<\/a><\/p>\n


\n