{"id":40364,"date":"2020-08-27T20:12:53","date_gmt":"2020-08-28T00:12:53","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=40364"},"modified":"2026-02-24T22:19:53","modified_gmt":"2026-02-25T03:19:53","slug":"visual-communication","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/visual-communication\/","title":{"rendered":"How to Use Visual Communication: Definition, Examples, Types"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Visual_Communication_Blog_Header.png\" alt=\"Visual Communication Header\" class=\"wp-image-40365\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">With so many businesses and organizations now operating online, visual communication is more important than ever.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re an executive looking to align your team on new organizational processes, or a marketer looking for ways to differentiate on social media, you may wonder how best to use visuals to really connect with your audience.<\/span><\/p>\n\n\n\n<p>In this guide, I\u2019ll give you some effective tips from my experience as an information designer. I\u2019ll show you how to leverage design and visual communications best practices to engage your audience while avoiding information overload.<\/p>\n\n\n\n<p><strong>Table of contents:<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"#1\">What is visual communication<\/a><\/span><\/li>\n\n\n\n<li><a href=\"#examples\">Examples of visual communication<\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"#2\">What are the types of visual communications<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"#3\">Why does visual communication matter<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"#4\">How to use visual communication in the workplace<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"#5\">How to make your visual communications look professional<\/a><\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><b>What is visual communication?<\/b><\/h2>\n\n\n\n<p><b>Visual communication is the practice of using visual elements to convey a message, inspire change, or evoke emotion.&nbsp;<\/b><\/p>\n\n\n\n<p>It\u2019s one part communication design\u2014<span style=\"font-weight: 400;\">crafting a message that educates, motivates, and engages,\u00a0<\/span>and one part graphic design\u2014<span style=\"font-weight: 400;\">using design principles to communicate that message so that it\u2019s clear and eye-catching.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Effective visual communication should be equally appealing and informative.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/bold-colored-visual-mind-map-1b712e81-e2de-4a12-8182-20e95744e2fa\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/visual-communication-mind-map.png\" alt=\"Visual Communication Mind Map Template\n\" class=\"wp-image-40367\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/bold-colored-visual-mind-map-1b712e81-e2de-4a12-8182-20e95744e2fa\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Visual communication is really about picking the right elements (usually text, icons, shapes, imagery and data visualizations) to create meaning for your audience.&nbsp;<\/span>You can also communicate visually with video. For example, you can use a <a href=\"https:\/\/screenpal.com\/screen-recorder\" target=\"_blank\" rel=\"noreferrer noopener\">free screen recorder<\/a> to show a colleague how to complete a task rather than sharing a document.<\/p>\n\n\n\n<p><strong>Some common visual communication strategies include:<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data visualization<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><b>show the impact of your work<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using shapes and lines to <\/span><b>outline relationships, processes, and flows<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/venngage.com\/blog\/symbols-and-meanings\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">symbols and icons<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><b>make information more memorable<\/b><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using visuals and data to <\/span><b>tell stories<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">color<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><b>indicate importance and draw attention<\/b><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\"><strong>Examples of visual communication<\/strong><\/h2>\n\n\n\n<p>Visual communication is a powerful tool that uses images, symbols and graphics to convey information and ideas. It&#8217;s like showing someone a picture instead of just telling them a story.<\/p>\n\n\n\n<p>Here are some examples of <a href=\"https:\/\/venngage.com\/blog\/visual-communication-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">smart visual communication strategies<\/a>:<\/p>\n\n\n\n<p><strong>Infographics:<\/strong> These combine visuals and text to present complex data in a clear and concise way. For example, an infographic could show the population growth of different countries over time using a combination of charts and illustrations.<\/p>\n\n\n\n<p><strong>Videos:<\/strong> Videos can be used to demonstrate processes, explain concepts, or tell stories in a visually engaging manner. For instance, a video tutorial could demonstrate how to change a flat tire, while a promotional video could tell the story of a brand&#8217;s mission and values. An <a href=\"https:\/\/www.renderforest.com\/ai-video-generator\" target=\"_blank\" rel=\"noreferrer noopener\">AI video creator<\/a> can streamline the production of such content, enabling users to generate professional-looking videos quickly and efficiently.<\/p>\n\n\n\n<p><strong>GIFs:<\/strong> Animated GIFs can add movement, humor, or emotion to your content. For example, a GIF of a dancing cat could be used to add a playful element to a <a href=\"https:\/\/wpsocialninja.com\/b2b-social-media-content-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media post<\/a>.<\/p>\n\n\n\n<p><strong>Emojis:<\/strong> Emojis can be used to express emotions or ideas in a concise and visually appealing way. For example, a thumbs-up emoji could indicate approval or agreement.<\/p>\n\n\n\n<p><strong>Photographs:<\/strong> Photographs can capture real-world scenes and tell stories or convey emotions. For instance, a photo of a child playing in a field could evoke feelings of joy and innocence.<\/p>\n\n\n\n<p><strong>Illustrations:<\/strong> Illustrations can be used to represent ideas, concepts, or emotions in a creative and visually appealing way. For example, an illustration of a dragon could be used to represent power and mythical creatures.<\/p>\n\n\n\n<p><strong>Diagrams:<\/strong> Diagrams can be used to visualize relationships between different elements or concepts. For example, a flowchart could show the steps involved in a process, while a Venn diagram could illustrate the similarities and differences between two groups.<\/p>\n\n\n\n<p><strong>Charts:<\/strong> Charts can be used to represent data in a visual format, such as bar charts, pie charts, or line charts. For example, a bar chart could show the sales figures for different products, while a line chart could illustrate the trend of stock prices over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\"><b>What are the types of visual communications?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you think about visual communication, your mind might first jump to design-heavy content like <\/span><a href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">social media graphics<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">infographics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And while visual communication certainly plays a role in those cases, there are a ton of other types of content that fall under the visual communication umbrella.<\/span><\/p>\n\n\n\n<p><strong>8 types of visual communications in the workplace include:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Infographics<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/process-diagramming\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Process Diagrams<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/flow-chart-template\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Flow Charts<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/inspiration-marketing-product-roadmap-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Roadmaps<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/how-to-choose-the-best-charts-for-your-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Charts and Graphs<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/report-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Visual Reports<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/presentation-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Presentations<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/mind-map-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mind Maps<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/digital-marketing-strategies-mind-map-cf524be3-adb2-4e2b-bff7-4f97199f0fde\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/digital-marketing-strategies-mind-map.png\" alt=\"Digital Marketing and Analytics Strategies Mind Map Template\n\" class=\"wp-image-40369\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/digital-marketing-strategies-mind-map-cf524be3-adb2-4e2b-bff7-4f97199f0fde\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">These can look very different when used in different industries, but they all use the same visual communication strategies and design principles to accurately present information and create meaning for audiences.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some visual communication strategies used across different types of organizations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Different types of visual communication strategies across industries<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nonprofit organizations<\/b><\/h3>\n\n\n\n<p><b>Nonprofit organizations often combine data visualization and visual storytelling <\/b><span style=\"font-weight: 400;\">to gain the trust of their audiences, improve interaction and establish the credibility of their organization.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This might take the form of a <a href=\"https:\/\/venngage.com\/templates\/infographics\/statistical\" target=\"_blank\" rel=\"noreferrer noopener\">statistical<\/a><\/span><a href=\"https:\/\/venngage.com\/blog\/statistical-infographic-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> infographic<\/span><\/a><span style=\"font-weight: 400;\"> or an impact report that they share with their donors and supporters:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/reports\/company-nonprofit-impact-report-eee74242-f0af-46c7-bf52-6254642e66f0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/company-nonprofit-impact-report-tempalte.png\" alt=\"Company Nonprofit Impact Report Example Template\n\" class=\"wp-image-40380\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/company-nonprofit-impact-report-eee74242-f0af-46c7-bf52-6254642e66f0\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">They may also create public-facing informational <\/span><a href=\"https:\/\/venngage.com\/features\/poster-maker\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">posters<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">brochures<\/span><\/a><span style=\"font-weight: 400;\"> to build awareness around their organization and foster support for their cause through visual perception.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/women-nonprofit-tri-fold-brochure-426183ae-f944-4a59-bbe8-7529e92cdb18\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/women-nonprofit-trifold-brochure.png\" alt=\"Nonprofit Women Empowerment Tri Fold Brochure Template\n\" class=\"wp-image-40374\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/women-nonprofit-tri-fold-brochure-426183ae-f944-4a59-bbe8-7529e92cdb18\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Another place where visual communication is key for larger nonprofits is to update stakeholders on campaign or research results. These reports often combine storytelling with data visualization to inform and convince.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/nonprofit-research-report.png\" alt=\"nonprofit research report\" class=\"wp-image-40400\" width=\"700\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.behance.net\/gallery\/98327027\/Covid-19-Nonprofit-Survey-Report-Infographics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Healthcare organizations<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A visual communication strategy often applied in healthcare is the use of plain language and simple iconography to communicate with audiences with lower health literacy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, a public health unit might <a href=\"https:\/\/venngage.com\/features\/infographic-maker\">create an infographic<\/a> factsheet to ensure that recommended protocols are followed, like these recent COVID-19 guidelines from Public Health Ontario:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/visual-communication-health-guidelines.png\" alt=\"visual communication healthcare guidelines\" class=\"wp-image-40405\" width=\"700\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.publichealthontario.ca\/-\/media\/documents\/ncov\/factsheet\/factsheet-covid-19-guide-physical-distancing.pdf?la=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.cdc.gov\/healthliteracy\/developmaterials\/visual-communication.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the CDC recommends the use of visuals<\/span><\/a><span style=\"font-weight: 400;\"> to boost understanding of health information for external communications in healthcare.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These types of visual guides aren\u2019t just helpful for external communication. Similar tactics can be used to remind staff of workplace best practices, like patient safety and infection prevention practices.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/patient-safety-poster.png\" alt=\"visual communication safety poster\" class=\"wp-image-40373\" width=\"500\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>Business consulting organizations<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Business development organizations may use diagrams like process maps to <a href=\"https:\/\/venngage.com\/blog\/communicate-strategy\/\" target=\"_blank\" rel=\"noopener\">communicate high-level strategy to clients<\/a>, which can help make their value more tangible.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A simple <a href=\"https:\/\/venngage.com\/blog\/product-roadmap\/\" target=\"_blank\" rel=\"noopener\">roadmap<\/a> or summary of strategy recommendations can go a long way towards advertizing their services and communicating and aligning with clients.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/marketing-strategy-session-mind-map-c060e9a9-3218-44fb-aa74-771e637ccd0c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/marketing-strategy-mind-map.png\" alt=\"Marketing Strategy Session Mind Map Template\n\" class=\"wp-image-40390\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/marketing-strategy-session-mind-map-c060e9a9-3218-44fb-aa74-771e637ccd0c\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\"><b>Why does visual communication matter?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Visuals can help create understanding where words alone cannot.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They can help bridge the gap between concepts and words, especially when appealing to an audience with diverse needs and backgrounds.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s clear that visual communication is top-of-mind for many. When we <\/span><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">surveyed marketers about their use of visual content<\/span><\/a><span style=\"font-weight: 400;\">, 74% of the marketers we surveyed stated that more than 70% of their content contained some form of visual.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/charts\/visual-content-pie-charts-b93f660f-5460-40f6-9952-ff7d150dac21\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Visual-Content-Marketing-Statistics-1.png\" alt=\"Premium Visual Content Pie Charts Template\n\" class=\"wp-image-40396\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/charts\/visual-content-pie-charts-b93f660f-5460-40f6-9952-ff7d150dac21\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS CHART TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, it\u2019s been demonstrated time and time again that in addition to making information more engaging, visualization can actually help with the comprehension of information.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But when should you consider making your content more visual?<\/span><\/p>\n\n\n\n<p><strong>You can use visual communication to:<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Engage your audience<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Communicate complex information<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tell a story and convey emotion<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Simplify information<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Communicate the impact of your data<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at how this can apply in the workplace.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><b>How to use visual communication in the workplace<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You might think that visual communication isn\u2019t really necessary in your day-to-day work.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But visuals, in the right hands, can be used as a tool to influence what your audience pays attention to, thinks about, and understands.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>1. How to make boring topics engaging<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating engaging content that shows the value of your business can be a challenge when you work in a \u201cboring\u201d or technical industry like finance, business development, engineering or healthcare.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But it\u2019s this kind of challenge where visual communication shines. Creating unique visuals can help you position yourself as the innovative solution in the market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some simple strategies to consider:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Use stylized icons to make technical information feel concrete and approachable<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This infographic about credit card merchant processing, for example, takes advantage of a playful icon style and a modern design treatment to capture your attention and keep you reading.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/credit-card-processing-infographic-516d4a09-aaec-46c0-bc34-98f1f6e527b2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/credit-card-processing-infographic-template.png\" alt=\"Credit Card Processing Infographic Template\n\" class=\"wp-image-40384\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/credit-card-processing-infographic-516d4a09-aaec-46c0-bc34-98f1f6e527b2\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">This might be the perfect way to signal to young business owners that you\u2019re different from the traditional big banks, and that you\u2019re right for them. It feels so much more approachable than a wall of text on a web page.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Just applying some basic visual communication strategies can make this \u201cboring\u201d technical information a bit more accessible and relatable to <a href=\"https:\/\/blog.depositphotos.com\/tips-to-find-your-target-audience.html\" target=\"_blank\" rel=\"noopener\">your target audience<\/a>\u2014ready to boost engagement on social media, your blog, or your newsletter.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use visual metaphors to get your audience thinking<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Visual metaphors are another way to make old ideas feel fresh and exciting, and can even help foster deeper understanding of your subject matter.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The use of women running in the infographic below, for example, helps me think about NPS scores in a new way:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/how-nps-works-infographic-0f2f9470-c4ef-4618-b612-fbf0a69bded0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/how-does-nps-work-infographic.png\" alt=\"How Does NPS Works Infographic Template\n\" class=\"wp-image-40387\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/how-nps-works-infographic-0f2f9470-c4ef-4618-b612-fbf0a69bded0\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">By allowing the visual presentation to drive how you position the value of your product or service, you can find new ways to reach your customers.<\/span><\/p>\n\n\n\n<p><b><i>Read more: <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/symbols-and-meanings\/\" target=\"_blank\" rel=\"noopener\"><b><i>Common symbols and meanings and how to use them in design<\/i><\/b><\/a><\/p>\n\n\n\n<p><strong>To sum up, here are some visual communication tips for how to make boring topics engaging:<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Use visuals and icons to make technical information feel approachable<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Choose a graphic design style that will resonate with your target audience&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Think outside of the box: use a unique visual presentation to get your audience thinking&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">If your visual presentation is unique, your information doesn\u2019t have to be revolutionary to give you an edge over your competitors.<\/span><\/p>\n\n\n\n<p><b><i>Read more: <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/infographic-ideas\/\" target=\"_blank\" rel=\"noopener\"><b><i>Infographic ideas<\/i><\/b><\/a><b><i> to make your information engaging.<\/i><\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2. How to communicate process changes and improvements<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Being able to quickly re-align your team on process changes has never been more important.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Visuals can make processes easier to understand and more memorable. They can also help boost employee alignment and engagement.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can use <a href=\"https:\/\/venngage.com\/blog\/process-documentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">process documentation<\/a> to help align your team.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Show both high-level and low-level changes with hierarchical process diagrams<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Breaking down processes into discrete visual steps can make new processes much easier to grasp.<\/span><\/p>\n\n\n\n<p>And breaking down steps into even smaller sections can help you communicate both high-level concepts and specific details in the same place, like in this process diagram below.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/process-flow-marketing-roadmap-51a48214-07c2-4b2f-b35b-7e0979b3b489\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/process-flow-marketing-roadmap-template.png\" alt=\"Marketing Roadmap Process Flow Template\n\" class=\"wp-image-40392\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/process-flow-marketing-roadmap-51a48214-07c2-4b2f-b35b-7e0979b3b489\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS ROADMAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Providing these process documents to employees can help quickly align teams on new strategies, like an action plan to address a crisis or a shift into a new market, while also acting as a reference point in the future.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/company-action-plan-mind-map-b4ba7765-62de-4f1d-9249-67d2ffff56ae\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/action-plan-mind-map.png\" alt=\"Company Productivity Action Plan Mind Map Template\n\" class=\"wp-image-40375\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/company-action-plan-mind-map-b4ba7765-62de-4f1d-9249-67d2ffff56ae\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS MIND MAP TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>Provide presentation slides as a post-meeting reference guide&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With remote work becoming the norm, you likely spend many of your days in back-to-back Zoom calls.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re holding a meeting to discuss major process changes or company updates, it may be worth your while to whip up some quick meeting slides to help clarify changes and ensure your team is aligned.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Including a slide deck can help reinforce the importance of what\u2019s discussed, and act as a reference when your team digs into their work.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/remote-content-marketing-presentation-71307aa6-5ef4-4756-bec5-1e5da61c5f0a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/remote-content-marketing-meeting-presentation.png\" alt=\"Remote Content Marketing Presentation Template\n\" class=\"wp-image-40393\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/remote-content-marketing-presentation-71307aa6-5ef4-4756-bec5-1e5da61c5f0a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS PRESENTATION TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>Provide checklists to help your team keep track of complex processes<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Providing a checklist of steps for your team to follow can help you delegate work with confidence, while giving your team the confidence to know that they\u2019re doing things right.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Checklists are particularly helpful for communicating complex or proprietary internal processes, as they can help remove any anxiety from the process.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/checklist\/remote-monthly-seo-checklist-ef4db410-445f-44e0-909b-c26994f35551\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/remote-monthly-seo-checklist-template.png\" alt=\"Remote Monthly SEO Checklist Template\n\" class=\"wp-image-40394\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/checklist\/remote-monthly-seo-checklist-ef4db410-445f-44e0-909b-c26994f35551\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS CHECKLIST TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>Build out a library of internal training documents that you can update periodically<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Building out a library of training documents, while it might take a bit of time up front, can really save time and money in the long run, because a team that\u2019s aligned is a team that\u2019s productive.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Onboarding guides, FAQs for new employees (like the fun onboarding FAQs below), and other process documentation can all help make remote onboarding easier, and help new employees feel comfortable and in control.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/fun-general-company-office-faqs-8b427a0a-32cd-4494-9dde-38f46be11fdc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/fun-general-company-office-FAQs.png\" alt=\"Fun General Company Office FAQs Infographic Template\n\" class=\"wp-image-40385\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/fun-general-company-office-faqs-8b427a0a-32cd-4494-9dde-38f46be11fdc\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">HR onboarding checklists can help avoid the headache of overlooked paperwork and unclear expectations. Having one checklist for the employee and one for your HR department will help keep everyone aligned and on top of their tasks.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/checklist\/new-hire-onboarding-hr-checklist-63dc3b31-7dc7-49c2-b67b-b24758f69ec9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/new-hire-HR-checklist-for-onboarding.png\" alt=\"New Hire Onboarding HR Checklist\n\" class=\"wp-image-40391\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/checklist\/new-hire-onboarding-hr-checklist-63dc3b31-7dc7-49c2-b67b-b24758f69ec9\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS CHECKLIST TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re ramping up to hire a mass of new employees, it may even be worth rethinking the design of <a href=\"https:\/\/factohr.com\/letter\/offer-letter\/\" target=\"_blank\" rel=\"noopener\">your offer letter<\/a>. After your new employee signs, you can send on their package of matching onboarding documents.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/human-resources\/colorful-branding-job-offer-letter-f0797bb1-1c4c-45b4-89f8-0677161b70c0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/colorful-branding-offer-letter-template.png\" alt=\"Colorful Job Offer Letter Template\n\" class=\"wp-image-40379\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/human-resources\/colorful-branding-job-offer-letter-f0797bb1-1c4c-45b4-89f8-0677161b70c0\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS OFFER LETTER TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">And once you create those documents, they should be easy to update and disseminate to new and existing team members, making your job even easier.<\/span><\/p>\n\n\n\n<p><strong>To summarize, here are your tips for communicating process changes on the fly:<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Show high- and low-level changes with hierarchical process diagrams<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Provide presentation slides as a post-meeting reference guide&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Help your team keep track of changes with checklists<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Build a library of internal training documents that you can update periodically<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3. How to simplify complex information with visuals<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Perhaps the most powerful use of visual communication is to simplify complex information.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Just take this image that HubSpot posted on Twitter recently, for example. With one simple visual, they manage to position their product as the perfect solution to three problems experienced across three different teams:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/hubspot-cms-hub.jpeg\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/hubspot-cms-hub.jpeg\" alt=\"visual communication venn diagram\" class=\"wp-image-40388\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/twitter.com\/HubSpot\/status\/1262744842028777478\/photo\/1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This doesn\u2019t <\/span><i><span style=\"font-weight: 400;\">just<\/span><\/i><span style=\"font-weight: 400;\"> work for external communications on social media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It can be the perfect approach for consultants looking to <a href=\"https:\/\/blog.mindvalley.com\/effective-communication-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">effectively communicate<\/a> their ideas and strategies to clients, in a quick and digestible way.<\/span><\/p>\n\n\n\n<p>Or B2B organizations in technical fields looking to demystify the products and services they offer to differentiate from their competitors, without using a ton of technical language:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/competitor-analysis-comparison-infographic-347bdd11-8847-4eb5-90f0-8e116ce9f724\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/competitor-analysis-comparison-chart.png\" alt=\"Competitor Analysis Comparison Chart Infographic Template\n\" class=\"wp-image-40381\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/competitor-analysis-comparison-infographic-347bdd11-8847-4eb5-90f0-8e116ce9f724\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS CHART TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Or healthcare organizations looking to make recommendations clear to patients:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/diagrams\/covid-19-testing-flow-chart-94404e41-84f4-46b1-9aa2-e66716eddac4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/covid-19-flow-chart-template.png\" alt=\"COVID-19 Testing Flow Chart Template\n\" class=\"wp-image-40383\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/diagrams\/covid-19-testing-flow-chart-94404e41-84f4-46b1-9aa2-e66716eddac4\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS CHART TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>The four key steps for simplifying complex information with visuals are:<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Remove as much text as possible<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use shapes like circles and rectangles to indicate groupings<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use lines and borders to indicate flows and relationships<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use color and size to draw attention to key information<\/span><\/li>\n<\/ul>\n\n\n\n<p><b><i>Read More: <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/how-to-summarize\/\" target=\"_blank\" rel=\"noopener\"><b><i>How to Summarize Information Visually<\/i><\/b><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>4. How to visualize data and insights<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Effective data visualization<\/span><\/a><span style=\"font-weight: 400;\"> does more than just display some data from a spreadsheet.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It should communicate insights and capture ideas. It should communicate the <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> behind the trends.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It should help you answer the question often asked by busy people with competing demands: <\/span><i><span style=\"font-weight: 400;\">why should I care?<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Use the right chart for your data and your goal<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first thing to consider when visualizing data is what visual form will best communicate your insight.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At Venngage, we\u2019ve developed the <\/span><b>ICCOR method<\/b><span style=\"font-weight: 400;\"> to help you choose the best charts for your infographic. The ICCOR method is a framework aimed to help you use a visualization type that aligns with your communication goal.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your communication goal might be to:&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><b>Inform<\/b><span style=\"font-weight: 400;\">: convey a single important message or data point that doesn\u2019t require much context to understand<\/span><\/li>\n\n\n\n<li><b>Compare<\/b><span style=\"font-weight: 400;\">: show similarities or differences among values or parts of a whole<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Show <\/span><b>Change<\/b><span style=\"font-weight: 400;\">: visualize trends over time or space<\/span><\/li>\n\n\n\n<li><b>Organize<\/b><span style=\"font-weight: 400;\">: show groups, patterns, rank or order<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Reveal <\/span><b>Relationships<\/b><span style=\"font-weight: 400;\">: show correlations among variables or values<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Each of these different goals will be best communicated with a different type of chart.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/ICCOR.png\" alt=\"visual communication ICCOR method\" class=\"wp-image-40389\" width=\"700\"\/><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/charts\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>MAKE A CHART WITH VENNGAGE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">For example, icons arrays (also called \u2018pictograms\u2019) have been shown to be <\/span><span style=\"font-weight: 400;\">more effective than bar or pie charts for communicating risk<\/span><span style=\"font-weight: 400;\">, which is particularly important for healthcare providers and public health workers who want to support good decision making in their patients.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Bar charts, on the other hand, are perfect for handling larger amounts of data and highlighting comparisons between sets of data, which might be more important for those working in finance:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/budget-comparison-infographic-31b6d76c-b90e-437e-b972-7617c9fbb035\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/budget-comparison-infographic-template.png\" alt=\"Budget Comparison Infographic Template\n\" class=\"wp-image-40378\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/budget-comparison-infographic-31b6d76c-b90e-437e-b972-7617c9fbb035\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><b><i>For the full ICCOR framework, check out: <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/how-to-choose-the-best-charts-for-your-infographic\/#:~:text=In%20Venngage%2C%20it's%20simple.,your%20data%20once%20it's%20imported.\" target=\"_blank\" rel=\"noopener\"><b><i>How to choose the best types of charts for your data<\/i><\/b><\/a><\/p>\n\n\n\n<p>Choosing a chart is just one part of the process. How do you actually make an impact with your data?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tell a story with your data to inspire your audience<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A plain old bar graph won\u2019t do much to inspire your audience. But a creative combination of charts, visuals, text, and statistics that tells a story can.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By highlighting the right numbers and pulling in text and other visuals, you can show the impact of your organization in a more holistic way, and tell the story behind the data.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/healthcare-organ-donors-statistical-timeline-73215837-cca1-4f03-8078-aea0d4d4e7ab\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/healthcare-organ-donors-infographic.png\" alt=\"Organ Donors Healthcare Statistical Timeline Infographic Template\n\" class=\"wp-image-40386\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/healthcare-organ-donors-statistical-timeline-73215837-cca1-4f03-8078-aea0d4d4e7ab\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Storytelling with data is as much about crafting a narrative as it is about understanding and communicating the insights in your data.&nbsp;<\/span><\/p>\n\n\n\n<p><b>The first step to crafting your narrative is understanding your audience.<\/b><span style=\"font-weight: 400;\"> Think about:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">What\u2019s going on in their lives?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What knowledge do they have on the subject?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What context do they need from you?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you understand your audience, it should be easy to pull out the insights that will make an impact, and present them in an impactful way. That\u2019s the difference between an engaging design and your standard Excel chart.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another common practice in data storytelling is the use of <\/span><a href=\"https:\/\/venngage.com\/blog\/icon-story\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">icon stories<\/span><\/a><span style=\"font-weight: 400;\"> to draw viewers in and make abstract ideas more concrete.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take this report from UNICEF, for example. The simple, universal icons are combined in different ways to create and reinforce key ideas, creating an impactful report that will be memorable for readers.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/unicef-report.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/unicef-report.png\" alt=\"unicef report\" class=\"wp-image-40401\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.behance.net\/gallery\/68466617\/Data-visualization-InfographicUNICEF-reports-Vol-1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Call out key insights and action items in the data<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The impact of your hard work can easily get lost in a monthly or quarterly report.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you can apply the design techniques typically used in infographics to make sure your efforts stand out of more traditional summative reports.<\/span><\/p>\n\n\n\n<p>The trick is to do more with less. Get rid of data that doesn\u2019t say anything, and emphasize the data that\u2019s meaningful. Remove the noise to pull focus towards what\u2019s useful.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Highlight key data points and add annotations to provide context to the most important data:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/go-travel-f2547a48-6288-470e-8e30-7ebeeb50c196\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Travel-Expense-Infographic-Template-.png\" alt=\"Caribbean Travel Statistics Infographic Template\n\" class=\"wp-image-40395\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/go-travel-f2547a48-6288-470e-8e30-7ebeeb50c196\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Here\u2019s what to consider when visualizing your data and insights:<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Use the right chart for your data and your goal<\/span> and select an appropriate layout<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tell a story with your data to inspire your audience<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand your audience and design with their knowledge in mind<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Call out key insights and action items in the data<\/span><\/li>\n<\/ul>\n\n\n\n<p><b><i>Read more: <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\" target=\"_blank\" rel=\"noopener\"><b><i>Data visualization examples and best practices<\/i><\/b><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\"><b>How to make your visual communications look professional<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re not a full-time designer, one of your main concerns might be making sure your visual communications look professional.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You want to make sure you\u2019re producing content that elevates your brand, and inspires your colleagues, donors, and stakeholders.<\/span> Focus on visual expression, consistency, and how every element contributes to conveying your message effectively.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s what you should think about:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Establish a cohesive visual brand for any external communications<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s critical for any growing business to establish cohesive visual branding.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Especially for consumer-facing communications, like for your blog or social media, the quality of your visual brand signals to your customers about the quality of your organization.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Luckily, it\u2019s pretty easy to ensure your branding feels consistent. Here\u2019s how:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Include the same header and footer with your logo across infographics, one-pagers, reports, and flyers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Apply your <a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand style guide<\/a>&#8216;s fonts and colors consistently across all of your collateral<\/span> <strong>a<\/strong>nd ensure your typography choices reflect the tone and style of your brand<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use the same style of symbols and icons across every document<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/search\/bold%20technology%20trends\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/visual-communication-brand-consistency.png\" alt=\"visual communication brand consistency\" class=\"wp-image-40403\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/search\/bold%20technology%20trends\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>GET THESE TEMPLATES<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>As a shortcut, you can use Venngage\u2019s Brand Kit to add your brand logos, fonts and colors to your designs with just a few clicks, using a simple interface.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/venngage-brand-kit.gif\"><img decoding=\"async\" loading=\"lazy\" width=\"1261\" height=\"753\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/venngage-brand-kit.gif\" alt=\"venngage visual communication brand kit\" class=\"wp-image-40371\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/business\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>LEARN MORE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><b><i>Read more: <\/i><\/b><i><span style=\"font-weight: 400;\">Don\u2019t have your <\/span><\/i><a href=\"https:\/\/venngage.com\/blog\/brand-guidelines-templates\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">brand guidelines<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> built out yet? Learn <\/span><\/i><a href=\"https:\/\/venngage.com\/blog\/how-to-choose-fonts\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">how to choose fonts<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">how to pick colors<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for designs, first.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Repurpose and reuse designs to keep your communications consistent<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reusing and repurposing existing designs can truly be a game changer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For one, it\u2019ll speed up your workflow. But more importantly, it\u2019ll ensure that you\u2019re producing communications that are consistent and cohesive.<\/span><\/p>\n\n\n\n<p>Did I mention yet that your communications need to be cohesive and match your brand aesthetics?<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can repurpose the documents you\u2019ve created for one client or project, add different content and tweak it a bit for a new client or a different target audience, to get a ton of mileage out of a small amount of design work.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even if you\u2019re just creating documents to share internally, like project summaries or company newsletters, you can set yourself and your team apart by producing documents that have a consistent visual style.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The recent rapid transition to remote work has propelled visual communication from a \u201cnice-to-have\u201d into an integral part of communication at work.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I hope you\u2019ve already started thinking about how you can use visuals to amplify your communications.&nbsp;<\/span><\/p>\n\n\n\n<p>Just remember to keep these design and visual communication principles in mind:<\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Use modern design and visuals to make boring information engaging and differentiate yourself from your competitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Simplify your information with multimedia<\/span> <span style=\"font-weight: 400;\">to make an impact<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use data visualization techniques to show the value of your work<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Create designs with a cohesive visual brand and reuse them to keep your communications consistent<\/span><\/li>\n<\/ul>\n\n\n\n<p><i><span style=\"font-weight: 400;\">For help getting started with visual communication and infographics, check out this guide: <\/span><\/i><a href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">How to make an infographic in 5 steps<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With so many businesses and organizations now operating online, visual communication is more important than ever. Whether you\u2019re an executive looking to align your team on new organizational processes, or a marketer looking for ways to differentiate on social media, you may wonder how best to use visuals to really connect with your audience. In [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":40365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[188,610,611],"tags":[226,292],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"What is visual communication? How can I use visual communication in the workplace? Visual communication definition, design, subjects, and more\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/visual-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Visual Communication: Definition, Examples, Types - Venngage\" \/>\n<meta property=\"og:description\" content=\"What is visual communication? How can I use visual communication in the workplace? Visual communication definition, design, subjects, and more\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/visual-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-28T00:12:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T03:19:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Visual_Communication_Blog_Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Midori Nediger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/visual-communication\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Visual_Communication_Blog_Header.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Visual_Communication_Blog_Header.png\",\"width\":1024,\"height\":576},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/visual-communication\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/visual-communication\/\",\"name\":\"How to Use Visual Communication: Definition, Examples, Types - Venngage\",\"isPartOf\":{\"@id\":\"https:\/\/venngage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/venngage.com\/blog\/visual-communication\/#primaryimage\"},\"datePublished\":\"2020-08-28T00:12:53+00:00\",\"dateModified\":\"2026-02-25T03:19:53+00:00\",\"author\":{\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/1e6ef71ec4df828e0f82e52c92b4fdb1\"},\"description\":\"What is visual communication? 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