{"id":39677,"date":"2020-08-06T10:49:39","date_gmt":"2020-08-06T14:49:39","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=39677"},"modified":"2025-12-01T07:31:58","modified_gmt":"2025-12-01T12:31:58","slug":"visualize-data-in-white-papers","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/visualize-data-in-white-papers\/","title":{"rendered":"How to Visualize Data In Your White Papers"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39679 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/How_to_Visualize_White_Papers_Blog_Header.png\" alt=\"How_to_Visualize_White_Papers_Blog_Header\" width=\"3200\" height=\"1800\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">White papers can be a valuable tool for building thought leadership and attracting sales leads. They offer you the opportunity to really dig deep into a study or trend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But like any longer document, white papers run the risk of being dry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody likes reading a wall of text.\u00a0<\/span><\/p>\n<p>How can you create an engaging white paper? The simple answer is: <a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\" target=\"_blank\" rel=\"noopener\">data visualization<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Design can have a big impact on how your white paper is received.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engaging data visualizations set your content apart from competitors and make your information easier to understand. This will help establish your thought leadership.<\/span><\/p>\n<p>Although the information in your white papers is important, you can also easily lose your readers with a dense wall of text. That\u2019s why <a href=\"https:\/\/venngage.com\/blog\/visual-communication\/\" target=\"_blank\" rel=\"noopener\">visual communication<\/a> is integral.<\/p>\n<p><b>Why you should use data visualization in your white papers:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making data more engaging and digestible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Telling a story within the data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlighting important parts of the data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying trends<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>The information data that you provide in your white paper can be visualized in many different ways:<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Charts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diagrams<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tables\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and more.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is how to visualize information in your white papers:<\/span><\/p>\n<h2><b><b>1. Create a summary graphic highlighting key points from a section<\/b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t want your white paper to rely solely on words. Your readers may miss out on important information because of the lack of visuals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">benefits of using visuals<\/span><span style=\"font-weight: 400;\"> is: decreasing learning time, improving comprehension, and increasing retention. Almost <\/span><a href=\"https:\/\/www.shiftelearning.com\/blog\/bid\/350326\/studies-confirm-the-power-of-visuals-in-elearning#:~:text=Images%2C%20on%20the%20other%20hand,five%20percent%20of%20visual%20information.\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow\u201d noopener\"><span style=\"font-weight: 400;\">65% of information<\/span><\/a><span style=\"font-weight: 400;\"> is retained with visuals, meanwhile 10-20 percent with words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An easy way\u00a0to summarize your information visually is by creating an infographic. You don\u2019t necessarily need to summarize the entire white paper, but you can create infographics to summarize sections of your white paper.<\/span><\/p>\n<p><b><i>Read More: <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/how-to-summarize\/\"><b><i>How to Summarize Information Visually<\/i><\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Creating an infographic within your white paper takes your page from looking like a block of endless text to a section that has a quick visually appealing summary. Here is an example of a page with a block of text:<\/span><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-digital-hiring-strategy-white-paper-cb3df4ae-615b-4813-9dac-96e511e472ce\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-digital-hiring-strategy-white-paper-cb3df4ae-615b-4813-9dac-96e511e472ce\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39852 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/d08a3a5e-986a-47c0-85ee-2a0720e13014.png\" alt=\"white paper infographic example\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But just by adding a few icons:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39929\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/infographic.jpg\" alt=\"infographic\" width=\"1482\" height=\"1600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Then using correct text hierarchy, you can make the information a lot easier to read:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39930\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/infographic-example.jpg\" alt=\"infographic example\" width=\"1482\" height=\"1600\" \/><br \/>\nEasily replace a wall of text in your white paper by transforming the information into an infographic. Your readers can\u00a0retain the same amount of information in less time with the addition of visuals:<\/p>\n<h2><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-digital-hiring-strategy-white-paper-cb3df4ae-615b-4813-9dac-96e511e472ce\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39854 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/d08a3a5e-986a-47c0-85ee-2a0720e13014-1.png\" alt=\"white paper infographic example\" width=\"1056\" height=\"816\" \/><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">You can see that infographic in action on page four of this white paper template:<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-digital-hiring-strategy-white-paper-cb3df4ae-615b-4813-9dac-96e511e472ce\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39684 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Vibrant-Digital-Hiring-Strategy-White-Paper.png\" alt=\"Vibrant Digital Hiring Strategy White Paper\" width=\"960\" height=\"1575\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-digital-hiring-strategy-white-paper-cb3df4ae-615b-4813-9dac-96e511e472ce\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<p>You can use an infographic to your advantage to highlight important information and appeal to your audience. This will also persuade them to read the rest of your white paper.<\/p>\n<h2>2. Use a chart to highlight key data, interesting trends and more<\/h2>\n<p>The data that you incorporate into your white paper may not always be easy to understand.<\/p>\n<p><span style=\"font-weight: 400;\">Using charts and diagrams to bring out your data in a visual way, brings more clarity to your readers. You can also include case studies for persuasion in the form of charts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can create white papers to share data, industry trends, or results from a study. Like in <a href=\"https:\/\/venngage.com\/templates\/infographics\/fun-data\" target=\"_blank\" rel=\"noopener\">data visualization examples<\/a> such as the one below:<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/b2b-content-marketing-white-paper-fef156a0-3745-4415-956a-3ace66d05972\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39900 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/2ddf5a75-7176-4d2a-b10d-cb4d414a4fb6.png\" alt=\"marketer white paper example\" width=\"816\" height=\"1056\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/b2b-content-marketing-white-paper-fef156a0-3745-4415-956a-3ace66d05972\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<p>Your white paper probably isn\u2019t the time to try to sell something&#8211;it\u2019s meant as a valuable resource to position your brand in your industry.<\/p>\n<p><b><i>Read More:\u00a0<\/i><\/b><strong><em><a href=\"https:\/\/venngage.com\/blog\/how-to-choose-the-best-charts-for-your-infographic\/\" target=\"_blank\" rel=\"noopener\">How to Choose the Best Types of Charts For Your Data<\/a><\/em><\/strong><\/p>\n<p><b>Some types of charts are:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bar charts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Line charts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pie charts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bubble charts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stacked bar charts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Treemaps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Word clouds<\/span><\/li>\n<\/ul>\n<p>Would you rather your data looked like this?&#8230;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39855\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Screen-Shot-2020-07-29-at-5.07.13-PM.png\" alt=\"excel example\" width=\"526\" height=\"276\" \/><\/p>\n<p>Or like this?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39856\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Screen-Shot-2020-07-29-at-5.13.21-PM.png\" alt=\"charts\" width=\"728\" height=\"412\" \/><\/p>\n<p><b><i>Pro Tip:<\/i><\/b><i><span style=\"font-weight: 400;\">\u00a0Easily upload a CSV file with one click from Excel into Venngage\u2019s chart tool:<\/span><\/i><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39689 size-full\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/cvs-import.png\" alt=\"cvs import\" width=\"1200\" height=\"845\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After visualizing your data on Venngage you can add it to your white paper so it adds to the appeal of your white paper:<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-economic-policy-white-paper--3036b56e-8fe1-4f79-92f4-0d845d5dc518\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39688 size-full\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Modern-Economic-White-Paper-Examples.jpg\" alt=\"Modern-Economic-White-Paper-Examples\" width=\"800\" height=\"1035\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-economic-policy-white-paper--3036b56e-8fe1-4f79-92f4-0d845d5dc518\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<p>Here is another bar graph example in a white paper:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/electric-blue-cyber-security-white-paper-52404dcb-a212-4300-a631-4066f0c9b1a1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39902 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/f8d8bd2d-d4fa-4133-8e90-d2744e5db292.png\" alt=\"bar chart example\" width=\"816\" height=\"1056\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/electric-blue-cyber-security-white-paper-52404dcb-a212-4300-a631-4066f0c9b1a1\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<p>This pie chart helps readers understand the\u00a0data provided more easily:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-cyber-security-technology-white-paper-e09d9a2e-7d72-4cbc-a352-ca7fc4beb77c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39904 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/67a1770d-1dcc-4658-9859-824c502e8dbb.png\" alt=\"pie chart example\" width=\"816\" height=\"1056\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-cyber-security-technology-white-paper-e09d9a2e-7d72-4cbc-a352-ca7fc4beb77c\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Charts<\/span><span style=\"font-weight: 400;\">\u00a0are a great way to enhance the comprehension of your data, strengthen the persuasiveness behind your numbers, and make key data more memorable.<\/span><\/p>\n<h2>3. Use visual cues to draw attention to important data<\/h2>\n<p><span style=\"font-weight: 400;\">Designers use visual cues to direct the eye to important points on a page. Visual cues help to tell a story within the data of your <a href=\"https:\/\/venngage.com\/blog\/white-paper-writing\/\" target=\"_blank\" rel=\"noopener\">business white paper<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes <\/span><a href=\"https:\/\/cxl.com\/blog\/first-impressions-matter-the-importance-of-great-visual-design\/\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow\u201d noopener\"><span style=\"font-weight: 400;\">0.05 seconds<\/span><\/a><span style=\"font-weight: 400;\"> for people to form an opinion about your website. The same idea can be applied to your white paper. You have little time to capture the attention of your audience. So how can you keep your audience for longer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s the background color of your white paper, shapes, the amount of text, font and symbols, you can use visual cues to enhance the information you\u2019re displaying.\u00a0<\/span><\/p>\n<p><b>Some common types of visual cues include:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual paths<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Colors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Icons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bold text<\/span><\/li>\n<\/ul>\n<h3><b>Visual Paths<\/b><\/h3>\n<p>A visual path is a\u00a0technique to take the viewer\u2019s gaze to a specific element using arrows.<\/p>\n<p>Here is a graph without any visual paths:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39859\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/adb9b034-6cd3-4701-b175-bb2e824e2ca8.png\" alt=\"adb9b034-6cd3-4701-b175-bb2e824e2ca8\" width=\"816\" height=\"1056\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is the same graph with visual cues. The red circle and arrow are examples of using a visual path and highlight particular points in the line graph.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/go-travel-f2547a48-6288-470e-8e30-7ebeeb50c196\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39700 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Travel-Expense-Infographic-Template.png\" alt=\"Travel Expense Infographic Template\" width=\"700\" height=\"906\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/go-travel-f2547a48-6288-470e-8e30-7ebeeb50c196\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<h3>Color<\/h3>\n<p>Using color is a technique to set the mood and appeal to the emotions of your audience.You can also use bold and bright colors to make important information stand out.<\/p>\n<p>Here is an example of a white paper that doesn&#8217;t use color:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-digital-marketing-white-paper-18a9a3f4-c3e1-4b0e-9e0b-a481fd8cb3b4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39944 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/edf26709-7f5b-47b4-984b-463b033e8bcd-1.png\" alt=\"white paper example black and white\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p>Look at how the same white paper transforms when color is added. It not only adds personality but it informs your readers on what they should pay attention to:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-digital-marketing-white-paper-18a9a3f4-c3e1-4b0e-9e0b-a481fd8cb3b4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39943 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/edf26709-7f5b-47b4-984b-463b033e8bcd.png\" alt=\"white paper example in color\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-digital-marketing-white-paper-18a9a3f4-c3e1-4b0e-9e0b-a481fd8cb3b4\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>GET THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<h3>Icons<\/h3>\n<p>Icons help to\u00a0break up text and to emphasize important information in your white paper. An arrow and box, for example, help to communicate growth or decline and direct your eyes to what to focus on.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39908 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Orange-Simple-White-Paper-Examples.jpg\" alt=\"Orange-Simple-White-Paper-Examples\" width=\"800\" height=\"1035\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>GET THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<h3>Bold Text<\/h3>\n<p>Bold text has more of an impact than you may realize. It allows your words to jump out of your page into the reader&#8217;s eyes.<\/p>\n<p>In the example below you can see how the bold text directs the reader to what&#8217;s most important on the page so that they&#8217;re not lost in the words:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-email-marketing-white-paper-9a6eb7cb-4bd6-4c62-a710-09e85ab14453\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39909 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/e33db3c9-5418-4512-9267-2f3c241852d6.png\" alt=\"white paper example\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-email-marketing-white-paper-9a6eb7cb-4bd6-4c62-a710-09e85ab14453\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>GET THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>The contact information is also bolded at the bottom to highlight it as an important addition of the page.<\/p>\n<h2>5. Show relationships and connect ideas with a mind map<\/h2>\n<p><span style=\"font-weight: 400;\">A mind map can be used to visualize the relationship between ideas. They\u2019re great for project planning, stakeholder persuasion, and brainstorming with your team.<\/span><\/p>\n<p><b><i>Read More: <a href=\"https:\/\/venngage.com\/blog\/mind-map-examples\/\">Mind Map Examples to Help You Visualize Ideas<\/a><\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Governments and non profit organizations could use mind maps to showcase the different relationships in the various projects they may be working on.<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/product-launch-mind-map-61001002-b419-4250-8247-81de227e480d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39914 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Orange-Product-Launch-Mind-Map-Template.png\" alt=\"Orange-Product-Launch-Mind-Map-Template\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/product-launch-mind-map-61001002-b419-4250-8247-81de227e480d\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>GET THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>Executives can use mind maps to align their teams around a collective vision and\u00a0breakdown the individual workflows involved.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/corporate-strategy-mind-map-ff776fe5-ba2d-4211-87bf-35255775514e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39912 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/business-strategy-mind-map.png\" alt=\"business strategy mind map\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/corporate-strategy-mind-map-ff776fe5-ba2d-4211-87bf-35255775514e\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>GET THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>Marketers can use mind maps to create a marketing strategy, social media campaigns, and\u00a0competitor research:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/digital-marketing-mind-map-9fdad578-1d3d-45a6-b200-3b5c89862bfc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39911 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/Digital-mind-mapping-.png\" alt=\"Digital marketing mind map\" width=\"816\" height=\"1056\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/digital-marketing-mind-map-9fdad578-1d3d-45a6-b200-3b5c89862bfc\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>GET THIS WHITE PAPER TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p>If you&#8217;re going to use a mind map in your white paper you want to make sure it looks professional.<\/p>\n<p>The example below demonstrates all the aspects of a mind mind that you want to avoid, it&#8217;s an eye sore. The words are small, the lines linking the words are too long and stretched out, and the layout is not organized:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39867\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/mind-map-bad-example.jpg\" alt=\"mind map bad example\" width=\"1249\" height=\"1463\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.ca\/pin\/457396905900998911\/\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow\u201d noopener\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">The mind map below does a good job explaining what corporate communication is. Instead of using sentences to explain each part, a mind map is used to visualize it. Using color this mind map keeps it simple and evenly distributes each part:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/corporate-communication-mind-map-e443c161-3802-4e75-8e39-07773c512876\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39708 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Corporate-Communication-Mind-Map.png\" alt=\"Corporate Communication Mind Map\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/corporate-communication-mind-map-e443c161-3802-4e75-8e39-07773c512876\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A MIND MAP<\/b><\/button><\/a><\/center><\/p>\n<p>If you want to create a more complex mind map, the mind map below is a great example. It uses colors and lines in an organized way. It also uses size to indicate hierarchy:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/creative-intelligence-mindmap-c4a4f2b2-79b6-42c0-8705-2983bcd0f650\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39868 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Creative-Mind-Map-Template.png\" alt=\"Creative Mind Map Template\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/creative-intelligence-mindmap-c4a4f2b2-79b6-42c0-8705-2983bcd0f650\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A MIND MAP<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">And here is what it looks like to use the mind map editor on the Venngage tool:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39862\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Mind-Map-Templates-How-To.jpg\" alt=\"Mind-Map-Templates-How-To\" width=\"2704\" height=\"1366\" \/><\/p>\n<h2>6. Simplify complex processes or flows with visuals &amp; icons<\/h2>\n<p><span style=\"font-weight: 400;\">Often, the purpose of your white paper will be to present a problem and a solution. That can come with having to explain complex processes that may be hard to follow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These processes might come with multiple options with different levels of complexities, time restraints, costs and risks. A <\/span><a href=\"https:\/\/venngage.com\/blog\/process-infographic-examples\/\"><span style=\"font-weight: 400;\">process infographic<\/span><\/a><span style=\"font-weight: 400;\"> visualizes each step in the process. This can make it easier for people to understand, compare and evaluate the steps in a process.\u00a0<\/span><\/p>\n<p><em><strong>Read More: <a href=\"https:\/\/venngage.com\/blog\/process-infographic-examples\/\" target=\"_blank\" rel=\"noopener\">Process Infographic Templates and Visualization Tips<\/a><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">It outlines the manner in which you will reach a solution step-by-step so that it is straightforward and not overcomplicated.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/dark-logo-design-process-infographic-c3e85de5-3f63-4f3e-8f6c-cf3cdd9f2bd1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39713 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Vibrant-Process-Infographic-Template.png\" alt=\"Vibrant Process Infographic Template\" width=\"816\" height=\"1790\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/dark-logo-design-process-infographic-c3e85de5-3f63-4f3e-8f6c-cf3cdd9f2bd1\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A PROCESS INFOGRAPHIC<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">White papers can often come with an overload of information. Your job is to try to keep it as logical as possible so not to confuse or overwhelm your readers. Flow charts are another way to help visualize processes that may be difficult to follow.<\/span><\/p>\n<p><b><i>Read More:\u00a0<\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/flow-chart-template\/\"><strong><em>Flow Chart Templates, Design Tips and Examples<\/em><\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When we say use a <\/span><span style=\"font-weight: 400;\">flow chart<\/span><span style=\"font-weight: 400;\">, we don\u2019t mean this:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39715\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/bad-flow-chart.jpg\" alt=\"bad-flow-chart\" width=\"1600\" height=\"853\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your flow chart should help to simplify decision making and set your readers on the right track.<\/span><\/p>\n<p><b>Flow charts can be used to:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Break down steps or inputs in a process<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain the different risks involved in your proposed solution<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show the different options or paths you can take in a process<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outline a journey or story<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is an example of a flow chart in a white paper that shows how parts make a whole:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/reports\/financial-budgeting-9df7ba94-a2b1-4e15-800d-04a2b1e26f0f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39716 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Budgeting-Process-Infographic-Template.png\" alt=\"Budgeting Process Infographic Template\" width=\"700\" height=\"747\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/reports\/financial-budgeting-9df7ba94-a2b1-4e15-800d-04a2b1e26f0f\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">You can use alternating colors to guide the eyes of your readers along the flow chart. Here is another example of a flow chart used in a white paper:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-email-marketing-white-paper-9a6eb7cb-4bd6-4c62-a710-09e85ab14453\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39717 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/551d4de4-4e06-4d96-8f7a-594c891158ab.png\" alt=\"551d4de4-4e06-4d96-8f7a-594c891158ab\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-email-marketing-white-paper-9a6eb7cb-4bd6-4c62-a710-09e85ab14453\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE THIS WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<p>This white paper example\u00a0uses icons to\u00a0visualize a process:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/icon-email-marketing-white-paper-c3456b9f-1aff-401d-8680-5c1ba22a1f08\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39916 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/08\/c09efba8-5da4-4e72-ad23-8d8d50ad8489.png\" alt=\"c09efba8-5da4-4e72-ad23-8d8d50ad8489\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/icon-email-marketing-white-paper-c3456b9f-1aff-401d-8680-5c1ba22a1f08\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE THIS WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<h2>7. Use a timeline infographic to outline a plan<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say your white paper includes the future direction and long term goals of your organization. You can use a timeline infographic to outline possible launch plans that you may have for product releases for example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A timeline can visually summarize a series of events you have planned. This could be in the form of a launch plan, proposed activities, or recommended solutions.\u00a0<\/span><\/p>\n<p><b><i>Read More: <\/i><\/b><em><strong><a href=\"https:\/\/venngage.com\/blog\/timeline-examples\/\" target=\"_blank\" rel=\"noopener\">Timeline Examples, Templates and Design Tips<\/a><\/strong><\/em><\/p>\n<p>You can spice up your timeline infographic with colors, icons, and illustrations. Using these elements lets you highlight important facts, statistics, and information.<\/p>\n<p><span style=\"font-weight: 400;\">The timeline below illustrates all the essential elements of a good timeline infographic: dates, headers, and brief descriptions.<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/colorful-timeline-c38a9d92-774b-4505-93f4-ce5b1266dfa9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39718 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Colorful-Timeline-Infographic.png\" alt=\"Colorful Timeline Infographic\" width=\"1056\" height=\"816\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/colorful-timeline-c38a9d92-774b-4505-93f4-ce5b1266dfa9\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A TIMELINE TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/marketing-consultant-campaign-timeline-2ef75e8d-0397-4e2d-b3b9-75ee13638f2a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39719 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Marketing-Consultant-Campaign-Timeline-Infographic-Template.png\" alt=\"Marketing Consultant Campaign Timeline Infographic Template\" width=\"1632\" height=\"1056\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/marketing-consultant-campaign-timeline-2ef75e8d-0397-4e2d-b3b9-75ee13638f2a\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A TIMELINE TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><b><i>Pro Tip: <\/i><\/b><i><span style=\"font-weight: 400;\">Use a professional template to have your readers impressed with what you have to offer.<\/span><\/i><\/p>\n<h2>8. Use cohesive visual branding<\/h2>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t just slap on visuals for the sake of it, it should be intentional and well planned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A strong visual <\/span><a href=\"https:\/\/venngage.com\/design-dictionary\/branding-definition\/\"><span style=\"font-weight: 400;\">brand<\/span><\/a><span style=\"font-weight: 400;\"> is important for both internal and external communication for all of your marketing. In order to turn your white paper into a lead magnet, cohesive branding leaves an impact on your reader. It also subtly promotes your white paper without being too salesy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Venngage\u2019s <\/span><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\"><span style=\"font-weight: 400;\">Brand Kit<\/span><\/a><span style=\"font-weight: 400;\">, you can easily save your logos, brand color palettes, and fonts into your white paper design:<\/span><\/p>\n<p><a href=\"https:\/\/infograph.venngage.com\/templates\/white-papers\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39810\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Screen-Shot-2020-07-28-at-4.44.03-PM.png\" alt=\"Screen Shot 2020-07-28 at 4.44.03 PM\" width=\"2795\" height=\"1230\" \/><\/a><\/p>\n<p>You can easily change the color palette of your design by clicking on one of the palettes in your Brand Kit:<\/p>\n<p><a href=\"https:\/\/infograph.venngage.com\/templates\/white-papers\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-39811\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/50952d68-35a9-4a45-baf8-ed8650fd3cb9.png\" alt=\"50952d68-35a9-4a45-baf8-ed8650fd3cb9\" width=\"1021\" height=\"449\" \/><\/a><\/p>\n<p>Here is an example of a white paper that uses its branding in an interesting way:<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/white-papers\/red-staff-productivity-white-paper-dd6d1543-a66a-476d-b918-95e7c1dad16b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39704 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Red-Staff-Productivity-White-Paper-Template.png\" alt=\"Red Staff Productivity White Paper Template\" width=\"960\" height=\"2515\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/red-staff-productivity-white-paper-dd6d1543-a66a-476d-b918-95e7c1dad16b\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>CREATE A WHITE PAPER<\/b><\/button><\/a><\/center><\/p>\n<p><b><i>Pro Tip:\u00a0<\/i><\/b><i><span style=\"font-weight: 400;\">Apply your branding to your white paper using\u00a0<\/span><\/i><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\"><i><span style=\"font-weight: 400;\">Venngage Brand Kit<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. You can easily apply fonts, logos, and color palettes in just one click!<\/span><\/i><\/p>\n<p><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39706 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/my-brand-kit.jpg\" alt=\"my-brand-kit\" width=\"1999\" height=\"1355\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can also create your own custom illustrations or use illustrations from our icons:<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/blog\/june-2020-new-features\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-39705 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/illustration-example.jpg\" alt=\"illustration example\" width=\"1200\" height=\"785\" \/><\/a><\/p>\n<p><b><i>Pro Tip: <\/i><\/b><i><span style=\"font-weight: 400;\">Type \u201cgradients\u201d in the icon search bar to quickly find all of our gradient icons and bring your white paper to life.<\/span><\/i><\/p>\n<h2><b>Ready to create your visual white paper?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your white paper will always be enhanced when you add visuals. The examples above give you a clear direction with how to leave an impact on your readers visually within your white paper.\u00a0<\/span><\/p>\n<p>You can use infographics, diagrams, charts, mind maps, and illustrations to turn your white paper from being a boring formal document, to one that attracts the best leads for your business.<\/p>\n<p><span style=\"font-weight: 400;\">White paper templates are fully customizable <\/span><a href=\"https:\/\/venngage.com\/templates\/white-papers\"><span style=\"font-weight: 400;\">white paper templates available for use on Venngage<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the template you like; some are free, some are paid.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019ll enter our simple online editor to start customizing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upgrade to download the white paper when done or share the link for free.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><strong>You might also be interested in some of these helpful design guides:<\/strong><\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/venngage.com\/blog\/consulting-proposal-template\/\" target=\"_blank\" rel=\"noopener\">20+ Stunning Consulting Proposal Templates That Will Convert Prospects to Clients<\/a><\/h3>\n<p><a href=\"https:\/\/venngage.com\/blog\/consulting-proposal-template\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-34338\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/20-Stunning-Consulting-Proposal-Templates-That-Will-Convert-Prospects-to-Clients-copy.jpg\" alt=\"20+ Stunning Consulting Proposal Templates That Will Convert Prospects to Clients copy\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/venngage.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noopener\">How to Create a Marketing Plan For Success (+ Marketing Plan Templates)<\/a><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/venngage.com\/blog\/marketing-plan\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-34337\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/How-to-Create-a-Marketing-Plan-For-Success-Marketing-Plan-Templates.png\" alt=\"How to Create a Marketing Plan For Success (+ Marketing Plan Templates)\" width=\"600\" height=\"324\" \/><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>White papers can be a valuable tool for building thought leadership and attracting sales leads. They offer you the opportunity to really dig deep into a study or trend.\u00a0 But like any longer document, white papers run the risk of being dry.\u00a0 Nobody likes reading a wall of text.\u00a0 How can you create an engaging [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":39722,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599,95,608],"tags":[226,282],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"White papers can be a valuable tool for building thought leadership and attracting sales leads. 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