{"id":39349,"date":"2020-07-02T14:16:04","date_gmt":"2020-07-02T18:16:04","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=39349"},"modified":"2026-03-10T16:54:50","modified_gmt":"2026-03-10T20:54:50","slug":"nonprofit-marketing","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/nonprofit-marketing\/","title":{"rendered":"The Complete Nonprofit Marketing Guide [Tips + Templates]"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Marketing-Blog-Header.png\" alt=\"Nonprofit Marketing Blog Header\" class=\"wp-image-39416\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The majority of nonprofits are small organizations, led mainly by volunteers operating on an <\/span><a href=\"https:\/\/hbr.org\/2020\/04\/how-nonprofit-leaders-can-keep-their-organizations-afloat\"><span style=\"font-weight: 400;\">annual budget <\/span><\/a><span style=\"font-weight: 400;\">of $500,000 or less.&nbsp;<\/span><\/span><\/p>\n\n\n\n<p><b>When it comes to marketing, nonprofits have to do a lot with very little.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The good news is that effective marketing doesn\u2019t have to be expensive, and doesn\u2019t require a team of marketing professionals to work.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re organized, plan ahead, and really pay attention to how your marketing strategies perform&#8211;you can get a lot out of the work you put in.<\/span><\/p>\n\n\n\n<p><b>This nonprofit marketing guide is here to help you do just that.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019m going to show you how to put together a sound nonprofit marketing plan and master a number of nonprofit marketing strategies to support your cause and organization. This guide includes the templates you need every step of the way to communicate your plans, record your strategies, and create your marketing content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Believe me, once you get through this post, you\u2019ll be able to knock your marketing goals out of the park. If you want to dive right in, click on the links to jump ahead.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><a href=\"#1\">Why do nonprofits need marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Getting started with nonprofit marketing<\/a><\/li>\n\n\n\n<li><a href=\"#3\">What is a nonprofit marketing plan?<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Nonprofit marketing plan best practices<\/a><\/li>\n\n\n\n<li><a href=\"#5\">What is a nonprofit marketing strategy?<\/a><\/li>\n\n\n\n<li><a href=\"#6\">Nonprofit infographics and content marketing<\/a><\/li>\n\n\n\n<li><a href=\"#7\">Nonprofit social media marketing<\/a><\/li>\n\n\n\n<li><a href=\"#8\">Nonprofit presentations and pitching<\/a><\/li>\n\n\n\n<li><a href=\"#9\">Nonprofit print marketing<\/a><\/li>\n\n\n\n<li><a href=\"#10\">Nonprofit email marketing<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><strong> Why do nonprofits need marketing?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"425\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Marketing-Why.png\" alt=\"Nonprofit Marketing Why\" class=\"wp-image-39422\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Many organizations don\u2019t track the impact of their marketing activities closely. This leads to people wondering what value there even is in marketing. Done properly and tracked properly, marketing can prove to be a huge source of growth for an organization, especially nonprofits.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nonprofit marketing raises awareness of your brand and mission&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Members of your community, people across the country, and audiences online all need to understand who you are and the type of work you do. Raising awareness through marketing can help your nonprofit brand become recognizable, and your mission loud and clear.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nonprofit marketing raises funds to support your cause&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A business needs to generate revenue by selling products or services. Your nonprofit organization <a href=\"https:\/\/kindful.com\/blog\/fundraising-tips-to-help-you-succeed\/\" target=\"_blank\" rel=\"noopener\">needs to\u00a0fundraise<\/a> to support a cause. That means promoting your solution to an issue effectively, <\/span>but it also means having the right systems in place to track and manage the contributions that come in. <\/p>\n\n\n\n<p>Using <a href=\"https:\/\/www.keela.co\/solutions\/donation-management-software\" target=\"_blank\" rel=\"noreferrer noopener\">donation management software<\/a> helps nonprofits keep tabs on every gift type, automate tax-compliant receipts, and maintain a clear picture of incoming revenue so no contribution goes unaccounted for.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The first step in doing so is having a <a href=\"https:\/\/virtuous.org\/blog\/fundraising-plan\/\" target=\"_blank\" rel=\"noopener\">strategic fundraising plan<\/a>. This plan should, in essence, outline the reasons why people should donate to your cause, clarify your fundraising goals, and define clear routes of action. Virtuous, a platform known for designing successful fundraising plans, underlines the importance of setting achievable goals and regularly assessing progress.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nonprofit marketing increases your number of donors&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you have a <a href=\"https:\/\/www.iwave.com\/resources\/blog\/companies-that-donate-to-nonprofits\/\" target=\"_blank\" rel=\"noopener\">pool of long-term donors<\/a>, you don\u2019t need to fundraise as aggressively throughout the year to hit your fundraising goals. Marketing helps you win over new donors, convert existing donors into long-term ones, and secure major brands as partners.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nonprofit marketing recruits volunteers for your organization&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You nonprofit won\u2019t grow from donations alone. You need dedicated, passionate volunteers who are willing to do the work to support your mission. Marketing can encourage those who want to make a difference in their community, to volunteer for your organization.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nonprofit marketing promotes your programs for the community&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The people you wish to help may not know your organization exists, or that it provides programs to help them. You need to connect with these people, get yourself in front of them, and show them exactly what they can achieve with your help.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/imgflip.com\/i\/46xs79\"><img decoding=\"async\" src=\"https:\/\/i.imgflip.com\/46xs79.jpg\" alt=\"\" title=\"made at imgflip.com\"\/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">There are plenty of reasons why marketing is essential to the growth and success of a nonprofit. But, like I mentioned earlier, it\u2019s not enough to just have marketing activities in place. You need to record and track what you\u2019re doing and measure whether it\u2019s working. That means getting organized.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\"><strong> Getting started with nonprofit marketing<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to nonprofit marketing, a big part of it is creating and managing different kinds of compelling content. But first, you need to do the following: <\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/p>\n\n\n\n<p><b>1. Create a nonprofit marketing plan<\/b><\/p>\n\n\n\n<p><b>2. Choose your nonprofit marketing strategies<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to create a plan, set goals, identify a strategy or set of strategies to achieve those goals, and track the results<\/span><i><span style=\"font-weight: 400;\">. If you don\u2019t have a plan or dedicated strategies in place, you\u2019ll never learn what works best for your organization, and you\u2019ll never grow.&nbsp;<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\"><strong> What is a nonprofit marketing plan?<\/strong><\/h2>\n\n\n\n<p><b>A nonprofit marketing plan is a strategic roadmap to help grow your nonprofit organization through the use of various marketing strategies<\/b><span style=\"font-weight: 400;\">. Similar to a <\/span><a href=\"https:\/\/venngage.com\/blog\/marketing-plan\/\"><span style=\"font-weight: 400;\">business marketing plan<\/span><\/a><span style=\"font-weight: 400;\">, a nonprofit marketing plan highlights your chosen marketing strategies, the audiences you\u2019re focusing on, your goals and desired outcomes, and much more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How you present your marketing plan is important. You\u2019re communicating a lot of information to executives and team members, alike. They need to read it, understand it, and grasp exactly what it\u2019s all about. That means it has to be interesting and engaging enough to keep their attention.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Concise content and professional design can do that for you.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"2129\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Promotional-Marketing-Plan-.png\" alt=\"Promotional Marketing Plan Template\" class=\"wp-image-39369\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this marketing plan template<\/b><\/button><\/a><\/center>\n\n\n\n<p>You\u2019ll notice right away that each page has a minimal amount of text, and emphasizes visuals. The vibrant color palette is eye-catching, and the icons help to break up and organize information in an organized manner.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-7b463d31-bbb6-423e-a6ce-c70045bc4d9c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"2337\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Content-Marketing-Plan-1-.png\" alt=\"Content Marketing Plan Template\" class=\"wp-image-39352\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-7b463d31-bbb6-423e-a6ce-c70045bc4d9c\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this content marketing plan template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">This marketing plan template has a very bold and modern design. While there\u2019s more text than the previous template, the changing layouts and use of icons still help to keep the document engaging.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In terms of scope, your nonprofit marketing plan can focus on the entire organization\u2019s marketing activities, or a single marketing channel like social media. You can also create one for the quarter, or for the entire year.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/blue-social-media-marketing-plan-24f43cda-0dcb-400a-8003-49f0a3072401\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"2555\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Social-Media-Marketing-Plan.png\" alt=\"Nonprofit Social Media Marketing Plan\" class=\"wp-image-39371\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/blue-social-media-marketing-plan-24f43cda-0dcb-400a-8003-49f0a3072401\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this social media marketing plan template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Emphasize your most important information. Three key metrics take up half an entire page, making them jump right out readers. These are important numbers to remember, since they may be baselines to beat or targets to hit.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Large sections of text are also well-balanced by quality stock photos in the template. You can use our stock photo library to get all sorts of high-quality shots. Plus, you can work any image into your design by using a color overlay to mute the original colors.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>A typical nonprofit marketing plan has the eight following sections:&nbsp;<\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">A simple executive summary<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Clear marketing goals<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Detailed donor personas<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Competitor research<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Accurate baselines &amp; metrics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An actionable marketing strategy<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tracking and reporting guidelines<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A clear, professional design that is easy to understand<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These are the core sections of any marketing plan. They inform and shape each other. Skipping a section can leave detrimental holes in your marketing approaches. While it may take a bit of time to put together, the effort will always be rewarded.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Read More: <\/b><b><i>Need help creating a strong, bulletproof marketing plan? Check out our <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/marketing-plan\/\"><b><i>comprehensive marketing plan guide<\/i><\/b><\/a><b><i> for a step-by-step breakdown.<\/i><\/b><i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><b>Want to get started on your marketing plan right now? Check out our marketing plan templates to create your own.&nbsp;<\/b><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/plans\/marketing\"><br>\n<button class=\"btn-cta\"><b>See all marketing plans templates<\/b><\/button><\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><strong> Nonprofit marketing plan best practices<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Marketing plan executive summaries<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"1299\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Executive-summary-example.jpeg\" alt=\"Nonprofit Marketing Plan Executive Summary Example\" class=\"wp-image-39355\"\/><\/figure><\/div>\n\n\n<p>When it comes to executive summaries, keep things simple and concise. Speak to exactly what your organization\u2019s mission is all about, and the unique solution your organization puts forward. It doesn\u2019t need to be more than two or three paragraphs, like so.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Ideal donor persona guides<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/reports\/yellow-user-persona-guide-cd1192cd-eccb-4a4b-8c9f-d4ac1e39be21\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1056\" height=\"816\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Persona-guides-Template.png\" alt=\"Nonprofit Donor Guide Example\" class=\"wp-image-39367\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/yellow-user-persona-guide-cd1192cd-eccb-4a4b-8c9f-d4ac1e39be21\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this donor persona guide template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Your ideal donor persona is also something that shouldn\u2019t be ignored. Understanding your audience is the foundation of all your marketing efforts. <\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">If you already have a sizable pool of existing donors, learn about them. Do they share common interests or traits? More importantly, understand exactly why they care about your nonprofit. If you don\u2019t have a database with information about them, consider sending out a survey!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re just getting started and don\u2019t have very many donors, then imagine your ideal donor persona. Consider your cause, and who would want to support it. What would their age range and occupation be? What is their average income? What are they passionate about?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These are the types of details that can help position your brand and copywriting across channels. Plus, knowing who the right people are helps you target your ads and other content more effectively.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>Read More: <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/user-persona-examples\/\"><b><i>20+ Persona Examples, Templates and Tips For Targeted Decision-Making<\/i><\/b><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tracking and reporting guidelines<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"425\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Tracking-and-Report-Metrics.png\" alt=\"Tracking and Report Metrics\" class=\"wp-image-39423\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Lastly, data and marketing go hand in hand. Be very clear about what kinds of performance metrics you\u2019re tracking, where you\u2019re tracking them from, and how often. If you can\u2019t pin down how many visitors are converting on a landing page, or how much real engagement your latest infographic is getting, you won\u2019t know what\u2019s working and what\u2019s not. Document your reporting standards so that anyone can follow the data.&nbsp;<\/span><\/p>\n\n\n\n<p>Check out <a href=\"https:\/\/venngage.com\/blog\/nonprofit-annual-report-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">nonprofit annual report examples<\/a> to guide your own report design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\"><strong> What is a nonprofit marketing strategy?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1056\" height=\"900\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Marketing-Strategies-2.png\" alt=\"Marketing Strategies 2\" class=\"wp-image-39357\"\/><\/figure><\/div>\n\n\n<p><b>A nonprofit marketing strategy is a marketing channel that you choose to achieve a specific marketing goal. <\/b><span style=\"font-weight: 400;\">There are many marketing strategies out there, but with limited resources and staff, you want to focus on the most accessible and effective marketing strategies available to you.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some of the best nonprofit marketing strategies you can start using today:<\/span><\/p>\n\n\n\n<ol>\n<li><strong>Nonprofit infographics and content marketing<\/strong><\/li>\n\n\n\n<li><strong>Nonprofit social media marketing<\/strong><\/li>\n\n\n\n<li><strong>Nonprofit print marketing<\/strong><\/li>\n\n\n\n<li><strong>Nonprofit email marketing<\/strong><\/li>\n\n\n\n<li><strong>Nonprofit presentations and pitching<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\"><strong>1. Nonprofit infographics and content marketing<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Stat-Card-2-Nonprofit-Marketing.png\" alt=\"Statistic Infographic Nonprofit Marketing\" class=\"wp-image-39428\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>Source<\/strong><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Organizations are doubling down on content marketing. You don\u2019t want to get left behind. So where do you start? <\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\"><span style=\"font-weight: 400;\">Infographics<\/span><\/a><span style=\"font-weight: 400;\"> are still some of the most engaging, <\/span><a href=\"https:\/\/okdork.com\/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us\/\"><span style=\"font-weight: 400;\">most shared pieces of content online <\/span><\/a><span style=\"font-weight: 400;\">today. Nonprofit infographics are an effective content marketing tool for a number of reasons.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><i><i><span style=\"font-weight: 400;\">Infographics are effective storytelling devices<\/span><\/i><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Infographics explain complex topics&nbsp;<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Infographics empower your audience to act<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Infographics break down processes<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Infographics visualize important data and statistics<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Infographics are easy to remember<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Infographics are easy to design<\/span><\/i><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Many major nonprofit organizations rely on <a href=\"https:\/\/venngage.com\/blog\/5-must-have-infographics-templates-to-supercharge-your-nonprofit\/\" target=\"_blank\" rel=\"noopener\">nonprofit infographics<\/a> to talk about their mission, highlight their cause, promote their campaigns&nbsp;<\/span><span style=\"font-weight: 400;\">and identify solutions. These are <\/span><a href=\"https:\/\/venngage.com\/blog\/nonprofit-storytelling\/\"><span style=\"font-weight: 400;\">visual storytelling<\/span><\/a><span style=\"font-weight: 400;\"> devices that spark emotional reactions and motivate people to act.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Informational&nbsp;infographic<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The World Wildlife Foundation (WWF) created an infographic on sea turtles. It\u2019s simple, but effective. It conveys the unique qualities of different sea turtle species, the different human activities that endanger them, and the ways you can help starting today.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1940\" height=\"4312\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Sea-Turtle-Infographic_WWF.jpg\" alt=\"Sea Turtle Infographic_WWF\" class=\"wp-image-39376\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.pinterest.ca\/pin\/AfMyZE_P3jonGWhfEbK4UUsfDQ5_UZyTBHM7UMVMbUI9zBnzturjRSo\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The visuals draw you in, the data evokes an emotional response through shock, and the solution is accessible to the average person<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n\n\n\n<p><b>Statistical infographic<\/b><\/p>\n\n\n\n<p>Another infographic, from the International Union for Conservation of Nature (IUCN), promotes ocean conservation. It\u2019s a terrific design, and one of my personal favorites!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"744\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Ocean-conservation-Infographic.png\" alt=\"Ocean conservation Infographic\" class=\"wp-image-39377\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.iucn.org\/news\/india\/201609\/india-bridging-gap-between-dolphin-tourism-and-conservation\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I love the funky color palette, the illustrated icons, and the three-panel layout. It\u2019s packed with information, but very easy to read. It raises awareness around the IUCN\u2019s mission, and shows how people can support it without having to donate or volunteer.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comparison infographic<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">This nonprofit infographic, from the Bill Gates Foundation, is always worth mentioning. With a unique angle, and the use of data, this simple infographic is a tremendous eye-opener.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"1050\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Worlds-Deadliest-Animals-Infographic.jpg\" alt=\"World's Deadliest Animals Infographic\" class=\"wp-image-39375\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.gatesnotes.com\/Health\/Most-Lethal-Animal-Mosquito-Week\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This infographic is a great example of how you can use data to really unpack a story and drive awareness. The epidemic of malaria gets reframed in a way that is staggering, giving people something to think about.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use infographics to break down a series of data sets visually. Through the use of a simple color palette and icons, relevant statistics are visualized. It\u2019s a breeze to scan through. The calls-to-action provide choices which may resonate differently with different people.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Create a nonprofit&nbsp;infographic template<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/world-without-water-0fa452b4-749d-4150-8f88-415c80265fe4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"2500\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Water-Pollution-Infographic-Template.png\" alt=\"Water Pollution Infographic Template\" class=\"wp-image-39374\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/world-without-water-0fa452b4-749d-4150-8f88-415c80265fe4\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this nonprofit infographic template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also design infographics to break down the impact of your organization\u2019s work. This nonprofit infographic template is a great example, where the organization demonstrates how it has made a difference. It validates the work of the nonprofit. The data tells the story, and the call-to-action at the end is very justified.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Create an impact report infographic&nbsp;<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/the-poverty-reduction-strategy-873c4825-9c84-4c27-907e-eaeb03501f59\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"3075\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Poverty-Reduction-Infographic-Template.png\" alt=\"Poverty Reduction Impact Report Infographic Template\" class=\"wp-image-39368\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/the-poverty-reduction-strategy-873c4825-9c84-4c27-907e-eaeb03501f59\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this impact report infographic template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">This impact report nonprofit infographic is another approach to highlighting your organization\u2019s impact. The massive figures shared convey the scale of the nonprofit\u2019s work. The difference it makes is clear to anyone. For potential donors wondering where they should invest their dollar, these kinds of statistics are very compelling and reassuring.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Simple impact report infographic<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/reports\/nutrition-nonprofit--impact-report-479dccc8-d6a7-4cfa-94cd-47d3f1745756\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1600\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Nutrition-Report-Infographic-Template.png\" alt=\"Nutrition Report Infographic Template\" class=\"wp-image-39366\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/nutrition-nonprofit--impact-report-479dccc8-d6a7-4cfa-94cd-47d3f1745756\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this simple impact report infographic template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve created your infographic, don\u2019t just share them on social media and call it a day. Promote them! <\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take the time to craft an <\/span><a href=\"https:\/\/venngage.com\/blog\/increase-blog-traffic\/\"><span style=\"font-weight: 400;\">infographic outreach process<\/span><\/a><span style=\"font-weight: 400;\"> in order to secure more shares, mentions and links for your content. It can take a bit more time, but the more people who know about your organization, the closer you get to hitting your goals.&nbsp;<\/span><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/nonprofit\"><br>\n<button class=\"btn-cta\"><b>See all nonprofit infographic templates<\/b><\/button><\/a><\/center>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7\"><strong>2. Nonprofit social media marketing<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Nonprofit social media marketing is a great way to connect with your online audience. Social media platforms help you highlight the work your organization does, but also the people that power your organization, and the people your organization lifts up.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Platforms like Instagram are great for creating informative, in-depth educational content. You can create your own Instagram carousel post using templates like this one. With a vibrant, engaging design, and the use of icons, you can explain an important topic very simply.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Create a carousel post<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/good-ally-instagram-carousel-post-a83f6f3d-bcde-481b-84fa-17ef28b6965a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1984\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Good-Ally-Instagram-Carousel-Template.png\" alt=\"Good Ally Instagram Carousel Template\" class=\"wp-image-39356\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/good-ally-instagram-carousel-post-a83f6f3d-bcde-481b-84fa-17ef28b6965a\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this instagram carousel post template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s another informative Instagram carousel template you can quickly customize. With a simple color palette and helpful icons, the content is clear and easy to retain.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/nonprofit-crisis-response-programs-carousel-post-slides-463ad055-ebc6-4f99-a21e-2e874e6f14ae\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1984\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Mental-Health-Crisis-IG-carousel-template.png\" alt=\"Mental Health Crisis Instagram carousel template\" class=\"wp-image-39358\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/nonprofit-crisis-response-programs-carousel-post-slides-463ad055-ebc6-4f99-a21e-2e874e6f14ae\" target=\"_blank\" rel=\"noopener\"><br>\n<button class=\"btn-cta\"><b>Get this crisis response carousel post template<\/b><\/button><\/a><\/center>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Create a Simple Facebook Post<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/social-media\/nonprofit-national-pet-day-facebook-post-b319cd51-6aac-4912-89f2-dcd32afb8897\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"630\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/National-Pet-Day-Facebook-Post-Template.png\" alt=\"National Pet Day Facebook Post Template\" class=\"wp-image-39359\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/nonprofit-national-pet-day-facebook-post-b319cd51-6aac-4912-89f2-dcd32afb8897\"><br>\n<button class=\"btn-cta\"><b>Get this facebook post template<\/b><\/button><\/a><\/center>\n\n\n\n<p>Here\u2019s a nonprofit Facebook template that you can customize in seconds. Upload your own photo and change the caption. Be sure to add your nonprofit\u2019s logo and you\u2019re set!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"813\" height=\"599\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/ACLU-Storytelling-Post-IG.png\" alt=\"ACLU Storytelling Post IG\" class=\"wp-image-39378\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/CALvY-KHRG7\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This post from the ACLU is part of a series, where the audience learns about the staff that lead the ACLU. It\u2019s a great way to strengthen their brand, position their own staff as leaders in the space, and drive genuine engagement with their audience. And, it\u2019s just a photo!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What makes this a great example of social media marketing done right, is how it drives conversation. ACLU\u2019s online followers, from across the country, can pose questions to Andre about anything! Questions related to working from home to civil rights legislation are game.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"481\" height=\"555\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Nonprofit-Twitter-Example.png\" alt=\"Nonprofit Twitter Example\" class=\"wp-image-39364\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/twitter.com\/ymca\/status\/1271170780848623621?s=20\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is a neat post from the YMCA, promoting physical activity and positive mental health with an exercise video. The post just shares a clip, but people can watch the whole thing on YouTube. It\u2019s a great way to direct your audience from one platform to another<\/span><b>, <\/b><span style=\"font-weight: 400;\">and practical considering how many organizations are shifting to video content during the pandemic. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"935\" height=\"600\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Girls-Inc-Instagram-Post.png\" alt=\"Girls Inc Instagram Post\" class=\"wp-image-39379\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/CADiPPqFk9V\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I really like this post from Girls Inc. It\u2019s well branded through the use of color, style, icon placement and layout. The design is simple and can be easily repurposed for other testimonials and quotes. A non-designer could make a few edits for a completely new post.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">More importantly, the post demonstrates the organization\u2019s continued commitment to its mission. It reaffirms to online followers that their donated dollars and volunteer hours are being put to great use.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With social media marketing, you want to have templates for every platform you use, with consistent designs, and a tool to <a href=\"https:\/\/postfity.com\/why-you-need-social-media-scheduler\/\" target=\"_blank\" rel=\"noopener\">help you schedule content<\/a> in advance. This way your content is always on brand and easily recognizable.&nbsp;<\/span><\/p>\n\n\n\n<p>To access templates just like these and more for a well-rounded, effective social media campaign, access our free social media campaign toolkit. Check it out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you get in this nonprofit campaign toolkit:<\/h3>\n\n\n\n<ol>\n<li>A simple, five-step guide on planning a strategic campaign<\/li>\n\n\n\n<li>How to set SMART goals for a successful nonprofit campaign<\/li>\n\n\n\n<li>Templates to visually communicate your plan to your team (includes roadmaps, mind maps and timelines)<\/li>\n\n\n\n<li>50+ social media templates that you can brand as your own for Facebook, Twitter and Instagram<\/li>\n\n\n\n<li>Templates include customizable infographics, statistic posts, announcement posts, thank-you posts, newsletters and more.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"783\" height=\"602\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-2.54.13-PM.png\" alt=\"Giving Tuesday Campaign Example Nonprofit Social Media Campaign Toolkit\" class=\"wp-image-41048\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"9\"><strong> 4. Nonprofit print marketing<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Print marketing is not going anywhere for a long time. Especially for organizations that connect with their community in person, print marketing collateral is essential.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nonprofit flyers, nonprofit posters, and nonprofit brochures are all staple print marketing materials that help share information about your organization, its work, its services and upcoming events. Promote<a href=\"https:\/\/www.eventbrite.com\/blog\/fundraising-ideas-ds00\/\" target=\"_blank\" rel=\"noopener\"> local fundraisers<\/a>, raise awareness around your cause, recruit volunteers and more with a variety of printed material.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Create nonprofit webinar event flyers<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">A nonprofit flyer is super handy for local marketing, raising awareness throughout the neighborhood, and sharing over social media. Even if you don\u2019t plan on printing off physical flyers, you can use a flyer template layout to guide your design.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/flyers\/nonprofit-webinar-event-flyer-1057d8be-68ea-45f1-99f1-0a60d6123036\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1056\" height=\"816\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Webinar-Event-Flyer-Template.png\" alt=\"Nonprofit Webinar Event Flyer Template\" class=\"wp-image-39437\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/flyers\/nonprofit-webinar-event-flyer-1057d8be-68ea-45f1-99f1-0a60d6123036\"><br>\n<button class=\"btn-cta\"><b>Get this nonprofit event flyer template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">In this webinar event flyer, there\u2019s a section for everything you need! Event details, event background and speaker information are all packaged neatly into a sharp, modern design. Promote your own upcoming event by swapping out text, choosing new icons from our icon library, and uploading professional headshots of the event speakers.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create nonprofit recruitment flyers<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/flyers\/nonprofit-volunteer-registration-event-flyer-c379d97c-5ada-438e-b73a-502bdcad935e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Event-Flyer-Template.png\" alt=\"Nonprofit Event Flyer Template\" class=\"wp-image-39434\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/flyers\/nonprofit-volunteer-registration-event-flyer-c379d97c-5ada-438e-b73a-502bdcad935e\"><br>\n<button class=\"btn-cta\"><b>Get this nonprofit volunteer flyer template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">An eye-catching flyer design doesn\u2019t have to be complicated. Find an inspiring stock-photo from our stock photo library to use as your background. Then use a color palette that complements the tones in the image you used.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Event-Flyer-Template_Annotated.png\" alt=\"Nonprofit Event Flyer Template_Annotated\" class=\"wp-image-39433\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Notice how the tones of teal applied to the template design, also appear in the stock photo itself. This is a neat trick that helps tie your visuals together!<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Create nonprofit event flyers<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/flyers\/nonprofit-blood-drive-event-flyer-5b5063ae-f372-4cb6-98df-b25a228f05c8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Blood-Drive-Event-Flyer-Template.png\" alt=\"Nonprofit Blood Drive Event Flyer Template\" class=\"wp-image-39432\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/flyers\/nonprofit-blood-drive-event-flyer-5b5063ae-f372-4cb6-98df-b25a228f05c8\"><br>\n<button class=\"btn-cta\"><b>Get this blood drive nonprofit flyer template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">You may not always find the right stock photo. When you\u2019ve found the perfect stock photo, you might not nail down a suitable color palette. It might feel complicated to create a professional-looking flyer.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When that happens, you can create a great visual by just using icons. Venngage has a vast icon library of over 10,000 unique icons with varying styles. This blood drive flyer template uses simple, illustrated icons to communicate its central theme and message.&nbsp;<\/span><\/p>\n\n\n\n<p>With your completed flyer or brochure design, you&#8217;re ready to get it printed off. Opt for <a href=\"https:\/\/web.printingcenterusa.com\/blog\/6-tips-online-printing-service\" target=\"_blank\" rel=\"noopener\">online printing<\/a> to save yourself time, money and get a preview of what your printed materials will look like.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/flyers\"><br>\n<button class=\"btn-cta\"><b>See all flyer templates<\/b><\/button><\/a><\/center>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Get professional nonprofit posters<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Printed flyers are typically letter-sized and great for handing out. But printed posters come in all shapes and sizes. Posters are great for sharing in public, open spaces because their size makes them readable from a distance.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Just take a look at this stunning nonprofit event poster.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/posters\/a4-breast-cancer-nonprofit-event-poster-2f924dee-0cd6-454b-ba2e-ac33ae3f79f7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"794\" height=\"1122\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Event-Poster-Template.png\" alt=\"Nonprofit Event Poster Template\" class=\"wp-image-39435\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/posters\/a4-breast-cancer-nonprofit-event-poster-2f924dee-0cd6-454b-ba2e-ac33ae3f79f7\"><br>\n<button class=\"btn-cta\"><b>Get this nonprofit event poster template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">The bold shades of pink and heavyset font jump right out at you. The Information about the event is also organized neatly throughout and easy to change up. Take note of the amount of empty space left throughout the poster, too. Negative space in design is essential, it prevents your content from looking cluttered and difficult to read.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create nonprofit event posters<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/posters\/nonprofit-cat-adoption-event-poster-e449a82a-6b45-45a6-af54-d985705fe865\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Cat-Adoption-Nonprofit-Event-Poster-Template.png\" alt=\"Cat Adoption Nonprofit Event Poster Template\" class=\"wp-image-39431\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/posters\/nonprofit-cat-adoption-event-poster-e449a82a-6b45-45a6-af54-d985705fe865\"><br>\n<button class=\"btn-cta\"><b>Get this Cat Adoption Nonprofit Poster Template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">This nonprofit event poster template makes use of a high-resolution stock photo as the background. The black and white background image creates a balanced contrast with the solid color blocks and text, making both stand out. <\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">You\u2019ll also notice the unique choice of fonts. When it comes to applying different style fonts, be conservative. A design best-practice is to never use more than two to three fonts in one visual. Using one font style that really stands out is a great way to draw attention to your text.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create nonprofit program posters<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/posters\/nonprofit-training-program-poster-84b14970-88cf-4b99-b381-41e292dcfed3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-Training-Program-Poster-Template.png\" alt=\"Nonprofit Training Program Poster Template\" class=\"wp-image-39436\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/posters\/nonprofit-training-program-poster-84b14970-88cf-4b99-b381-41e292dcfed3\"><br>\n<button class=\"btn-cta\"><b>Get this Nonprofit Training Poster Template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you print off your posters, share them on social media, or send them out as part of an <a href=\"https:\/\/moosend.com\/blog\/email-newsletter-software\/\" target=\"_blank\" rel=\"noopener\">email newsletter<\/a>, don\u2019t be afraid to include a URL. Even if it\u2019s not clickable, a simple URL can be typed up into a browser and lead people to your page. Depending on how people view your nonprofit poster, they may not be able to click on a link you\u2019ve shared elsewhere.&nbsp;<\/span><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/posters\"><br>\n<button class=\"btn-cta\"><b>See all poster templates<\/b><\/button><\/a><\/center>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Attractive&nbsp;nonprofit brochures<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Nonprofit brochures are great for sharing in-depth information on your cause, a large-scale event, a particular campaign, and much more. With a typical nonprofit trifold brochure layout, you can easily organize your information to include brand information, contact information and details on a topic.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/women-nonprofit-tri-fold-brochure-426183ae-f944-4a59-bbe8-7529e92cdb18\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"1564\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Empowerment-Nonprofit-Brochure-Template.png\" alt=\"Empowerment Nonprofit Brochure Template\" class=\"wp-image-39438\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/women-nonprofit-tri-fold-brochure-426183ae-f944-4a59-bbe8-7529e92cdb18\"><br>\n<button class=\"btn-cta\"><b>Get this nonprofit tri fold brochure template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">This nonprofit brochure is great for sharing your nonprofit\u2019s cause. Different sections detail the concept behind the nonprofit, its importance, how to get involved and more. The vibrant icon art makes it stand out, without&nbsp;a need for stock photos or your own images. Plus, testimonials from individuals help push the message of empowerment and success, validating the work your organization does.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Informational nonprofit brochures<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/green-community-nonprofit-tri-fold-brochure-40e8df47-2122-4ce0-9259-a9d57fe14c43\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1548\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Animal-Community-Nonprofit-Brochure-Template.png\" alt=\"Animal Community Nonprofit Brochure Template\" class=\"wp-image-39429\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/green-community-nonprofit-tri-fold-brochure-40e8df47-2122-4ce0-9259-a9d57fe14c43\"><br>\n<button class=\"btn-cta\"><b>Get this professional nonprofit brochure template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">The use of stock photos in a nonprofit brochure design helps break up chunks of text. This template has a professional and polished look, but is packed with information that\u2019s easy to scan. It also has placeholders for your nonprofit brand\u2019s logo and contact information &#8211; all you need to do is swap the content!<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creative nonprofit brochures<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"1564\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Animal-Rescue-Nonprofit-Tri-Fold-Brochure-Template.png\" alt=\"Animal Rescue Nonprofit Tri Fold Brochure Template\" class=\"wp-image-39430\"\/><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/nonprofit-pet-shelter-tri-fold-brochure-17cacd08-9bee-40d9-b1f2-2c41cb69d7f2\"><br>\n<button class=\"btn-cta\"><b>Get this creative nonprofit brochure template<\/b><\/button><\/a><\/center>\n\n\n\n<p>Your nonprofit brochure can also combine actual stock photos with illustrated icons for a playful, lighthearted brochure design. The nonprofit brochure template\u2019s white background allows for a variety of colors to come together without clashing. You\u2019ll notice the way icons are paired with actual photos too for an added splash of humor. To customize it, swap in your own photos and icons for a similar look and feel.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\"><br>\n<button class=\"btn-cta\"><b>see all brochure templates<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Most marketers need to create marketing content for multiple channels. An advantage to print marketing is that you can&nbsp;<\/span><b>easily repurpose your content<\/b><span style=\"font-weight: 400;\">&nbsp;for other channels, like social media and email. A significant number of marketers struggle to do that efficiently.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/07\/Nonprofit-marketing-repurposing-statistic.png\" alt=\"Nonprofit marketing repurposing statistic\" class=\"wp-image-39419\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><span style=\"font-weight: 400;\"><br>\n<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Becoming a master at content repurposing can be your marketing edge when it comes to content creation.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9\"><strong> 5. Nonprofit Email Newsletters<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Every so often, there\u2019s a marketing expert that claims email marketing is dead. Please, don\u2019t pay attention to them. In a few years, we can expect to have over <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\"><span style=\"font-weight: 400;\">4 billion email users worldwide<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s more than half the world using email to communicate on a regular basis.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sending out an email newsletter consistently is a way to keep your subscribers (donors and community members alike) informed and up to date. Creating stunning, professional newsletters is a great way to get people\u2019s attention, and convey information.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Announcement email newsletters<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, many nonprofits have recently shifted in-person programs to online platforms. Emailing their community members is an effective way to inform them of that change and how to access materials.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/nonprofit-crisis-response-support-programs-email-newsletter-07da09cb-40b4-4fd2-8a53-2103a0529838\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1525\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Nonprofit-Email-Newsletter.png\" alt=\"Nonprofit Email Newsletter Template\" class=\"wp-image-39361\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/nonprofit-crisis-response-support-programs-email-newsletter-07da09cb-40b4-4fd2-8a53-2103a0529838\"><br>\n<button class=\"btn-cta\"><b>Get this announcement email newsletter<\/b><\/button><\/a><\/center>\n\n\n\n<h4 class=\"wp-block-heading\">Event marketing newsletters<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also promote events and <\/span><a href=\"https:\/\/venngage.com\/blog\/what-is-a-webinar\/\"><span style=\"font-weight: 400;\">webinars<\/span><\/a><span style=\"font-weight: 400;\"> to drive registrations over email. Take a look at this nonprofit newsletter, using dark colors and trendy icons for a clean and professional look.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/newsletters\/nonprofit-webinar-email-newsletter-182d111a-7916-4edb-bec1-c7243888858e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1500\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/nonprofit-webinar-newsletter-email-template.png\" alt=\"nonprofit webinar newsletter email template\" class=\"wp-image-39365\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/newsletters\/nonprofit-webinar-email-newsletter-182d111a-7916-4edb-bec1-c7243888858e\"><br>\n<button class=\"btn-cta\"><b>Get this event marketing newsletter template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re promoting a webinar or other kind of event, the most important detail is when the webinar takes place. None of the other information matters to readers if they can\u2019t attend it to begin with, after all. Note the way this template uses large, vibrant text to provide the date and time of the webinar.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You also don\u2019t want to forget a call-to-action button in these types of emails! Tell people to sign up and how to do so, with those registrations feeding into your&nbsp;<a href=\"https:\/\/givebutter.com\/fundraising-events\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/givebutter.com\/fundraising-events&amp;source=gmail&amp;ust=1748613239608000&amp;usg=AOvVaw3EvKD_BPMyFmK-KydHwXfB\">event management software for nonprofits<\/a>. The moment they\u2019re unsure of what step to take next, they\u2019ll lose interest.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to writing engaging email copy, I\u2019ve found that I\u2019m more receptive to casual, friendly tones. &#8211; If managing your email outreach feels overwhelming, there are tools made specifically for nonprofits that handle segmentation, automation, and branded templates all in one place. For example, this <a href=\"https:\/\/donorbox.org\/email-marketing-for-nonprofits\" target=\"_blank\" rel=\"noopener\">email marketing platform for nonprofits<\/a> helps you send personalized, data-driven campaigns and keep supporters engaged over time. As a nonprofit, you don\u2019t need to adopt the typical, corporate approach to email correspondence so many other organizations seem to always do.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Personally, I like St. Baldrick\u2019s approach to writing emails.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Introduction Email Newsletters<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"703\" height=\"732\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/St.-Baldricks-Opening-Email.png\" alt=\"St. Baldrick's Opening Email\" class=\"wp-image-39372\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s their first email to new subscribers. The language isn\u2019t formal, which makes it easy to read. The child-like font style is quirky, but also on brand since they fund research for kids with cancer.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also stick to completely plain text emails that aren\u2019t accompanied by any visuals. However, without visuals, you need very compelling email copy to hold your audience\u2019s attention. Here\u2019s an example of one that works.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"622\" height=\"560\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Cancer-Foundation-Email.png\" alt=\"Cancer Foundation Email\" class=\"wp-image-39351\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The National Breast Cancer Foundation (NBCF) sent me this plain text email describing the journey of \u201cDoris\u201d&#8211;a lady who needed her annual mammogram but could not afford one.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">She eventually got in touch with NBCF, who then connected her to a facility that\u2019s partnered with them to get her mammogram for free! That\u2019s the type of success story that reminds donors and volunteers alike how their contributions make a real change.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to email newsletter design, here is no right or wrong. Get as creative as you like. You can even make use of infographics, visualize interesting data and statistics, apply vibrant color palettes, and so much more.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>Read More: To learn more about crafting your best email newsletters, check out our <\/i><\/b><a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\"><b><i>email newsletter design tips and templates post<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8\"><strong>3. Nonprofit presentations and pitching<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As your community outreach ramps up, expect to present on your nonprofit\u2019s behalf at a number of events. These are golden opportunities to rally support, raise awareness, drive memberships and bump up donor dollars.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In our <\/span><a href=\"https:\/\/venngage.com\/blog\/presentation-design-statistics\/\"><span style=\"font-weight: 400;\">presentation design study<\/span><\/a><span style=\"font-weight: 400;\">, we found the most common challenge for speakers presenting is<\/span><i><span style=\"font-weight: 400;\"> summarizing complex information<\/span><\/i><span style=\"font-weight: 400;\">. They have a lot of information to share, but struggle with condensing it or breaking it up over multiple slides.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><b><i>Our Key Tip:<\/i><\/b> <i><span style=\"font-weight: 400;\">Don\u2019t set a limit to the number of presentation slides in your deck. Present information at the pace that suits you and your audience.&nbsp;<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Nothing convinces people more of something than data. To highlight how important an issue is, or how impactful your work has been, let data tell the story. But you do need to present your data clearly, to have an effect.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Community Services Nonprofit Presentation<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/womens-health-services-quarterly-presentation-3e3197da-00a9-4d95-967d-46cd8d589ccf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1208\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Nonprofit-Presentation-Template.png\" alt=\"Nonprofit Presentation Template\" class=\"wp-image-39363\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/womens-health-services-quarterly-presentation-3e3197da-00a9-4d95-967d-46cd8d589ccf\"><br>\n<button class=\"btn-cta\"><b>Get this nonprofit presentation template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to sharing important figures, don\u2019t use more than one or two charts in a slide.&nbsp; This lets you focus on very specific data sets and explore them in detail. It helps your audience digest the information before the next slide, too.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As for individual points on the slides, you&#8217;ll see that they are all paired with vibrant icons in the template. This is a neat little trick that makes it easier for your audience to group points and remember them well after the presentation.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Nonprofit Impact Report Presentation<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/reports\/pink-nonprofit-annual-report-e9f0981a-e3ea-4076-bbb6-b3176e6dfd29\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"1336\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Nonprofit-Annual-Report-Presentation.png\" alt=\"Nonprofit Annual Report Presentation\" class=\"wp-image-39360\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/reports\/pink-nonprofit-annual-report-e9f0981a-e3ea-4076-bbb6-b3176e6dfd29\"><br>\n<button class=\"btn-cta\"><b>Get this annual nonprofit presentation template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than use icons, you can also use stock photos to create engaging background visuals. Color overlays help you mute the colors of any background photo you decide to use. This nonprofit presentation template uses a gray color overlay so that the vibrant tones don\u2019t clash, but stand out.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Mental Health Nonprofit Presentation<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/nonprofit-mental-health-guide-presentation-02a20266-21d8-439f-a00b-32e8df448200\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1208\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Nonprofit-Mental-Health-Presentation-Template.png\" alt=\"Nonprofit Mental Health Presentation Template\" class=\"wp-image-39362\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/nonprofit-mental-health-guide-presentation-02a20266-21d8-439f-a00b-32e8df448200\"><br>\n<button class=\"btn-cta\"><b>Get this modern nonprofit presentation template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t need to repeat your presentation layout. In fact, having several variations to your slide layouts, like in this nonprofit presentation template, renews your audience\u2019s attention. Uniformity is great, but if the seemingly same slide appears over and over again, you\u2019ll lose your crowd.&nbsp;<\/span><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\"><br>\n<button class=\"btn-cta\"><b>See all presentation templates<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on whom you\u2019re presenting to, consider including a <\/span><b>theory of change diagram<\/b><span style=\"font-weight: 400;\"> in your slides. Theory of change diagrams are a universal mode of explaining what your nonprofit organization does and will accomplish in the future.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Nonprofit Theory of Change<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/mental-health-theory-of-change-infographic-dd714f70-fa09-4e87-9a78-10560e6b39de\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1632\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Theory-of-Change-Template.png\" alt=\"Theory of Change Template\" class=\"wp-image-39373\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/mental-health-theory-of-change-infographic-dd714f70-fa09-4e87-9a78-10560e6b39de\"><br>\n<button class=\"btn-cta\"><b>Get this theory of change template<\/b><\/button><\/a><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">This theory of change template follows a simple layout that helps to break down your organization\u2019s mission and vision for the future. Whether you\u2019re presenting to government bodies, corporate partners, or other organizations, a theory of change diagram is great to have in your presentation toolkit.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Theory of change diagrams also work as standalone documents, or inserts in printed nonprofit proposals and other forms of content.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>Consider secondary marketing strategies like <\/i><\/b><a href=\"https:\/\/simpletexting.com\/pros-and-cons-sms-marketing\/\"><b><i>SMS marketing<\/i><\/b><\/a><b><i> and <\/i><\/b><a href=\"https:\/\/www.thebalancesmb.com\/ways-organizations-can-start-mobile-fundraising-4018911\"><b><i>mobile fundraising<\/i><\/b><\/a><b><i> to give your campaigns an added boost. <\/i><\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Setting nonprofit marketing goals<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For every marketing channel you use, you need to have specific goals in mind. With a small team, it may seem overwhelming to track metrics, to analyze incoming data, and constantly iterate on processes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, as you improve the performance of your nonprofit marketing channels, you learn what works best and where to really focus your energies.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To make sure you\u2019re setting meaningful goals, use the SMART framework.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/Smart-Goals-Color.png\" alt=\"Smart Goals Color\" class=\"wp-image-39370\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>Specific&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Answer the five W\u2019s. This will help you determine your target audience, time frame and end goal.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Measurable<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Determine the metrics you want to measure. If it\u2019s a long-term project, set milestones for specific time frames. This way you\u2019ll know whether or not you\u2019re on track.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Achievable<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure your goals are within reach. If you\u2019re too ambitious, your team\u2019s motivation will suffer and you can\u2019t truly validate what works. But if the goals are too easy, you fall short of your organization\u2019s potential.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Relevant<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure your goals align with your nonprofit\u2019s mission and objectives. At the end of the day, don\u2019t pursue something if it won\u2019t directly benefit your organization. Make sure you set different goals for different types of marketing. Social media goals will be different to your <a href=\"https:\/\/cornershopcreative.com\/blog\/best-nonprofit-websites\/\" target=\"_blank\" rel=\"noopener\">nonprofit website<\/a> goals, for example.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Time-based<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to set deadlines that are realistic, or else you can\u2019t measure the impact of your marketing efforts.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now you\u2019re ready to get started! Be patient with your planning process and focus one or two marketing strategies first. As you discover what\u2019s working, you\u2019ll develop best practices for your nonprofit organization. These can be added to a marketing playbook and applied to different strategies and spaces as your organization grows!&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Key Takeaways<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nonprofit marketing doesn\u2019t need to be costly, technical or otherwise inaccessible for your organization. With a clear and focused approach, any nonprofit organization can be highly successful with its nonprofit marketing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Create a well-thought-out nonprofit marketing plan.<\/strong> This is where you set out a clear vision for what your nonprofit marketing should accomplish, who your audience is, and how you\u2019ll reach them. A nonprofit marketing plan helps to align your entire team behind a specific set of goals.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Choose a&nbsp;your nonprofit marketing strategies.<\/strong> Choose strategies that are easiest for your organization to implement, set specific goals and metrics to track, and be attentive to how your marketing strategies perform. You don\u2019t want to run on autopilot and hope for the best. Instead, constantly pivot your <a href=\"https:\/\/mirasee.com\/pillar\/copywriting\/\" target=\"_blank\" rel=\"noopener\">copywriting<\/a> and design to improve the impact of your marketing strategies.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Track and report on&nbsp;how your marketing strategies perform.<\/strong> Take stock of what works best and what doesn\u2019t so that as an organization, everyone understands where to focus their attention the most.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>For more nonprofit marketing resources and templates, check out any of these posts:&nbsp;<\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/5-must-have-infographics-templates-to-supercharge-your-nonprofit\/\"><b>6 Types of Nonprofit Infographics to Boost Your Campaigns<br>\n<\/b><\/a><a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\"><b>What is Data Visualization?<br>\n<\/b><\/a><a href=\"https:\/\/venngage.com\/blog\/infographic-ideas\/\"><b>50+ Infographic Ideas, Examples &amp; Templates<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of nonprofits are small organizations, led mainly by volunteers operating on an annual budget of $500,000 or less.&nbsp; When it comes to marketing, nonprofits have to do a lot with very little.&nbsp; The good news is that effective marketing doesn\u2019t have to be expensive, and doesn\u2019t require a team of marketing professionals to [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":39416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175],"tags":[250,254],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"This nonprofit marketing guide covers the nonprofit marketing essentials. 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