{"id":39309,"date":"2020-06-25T13:10:02","date_gmt":"2020-06-25T17:10:02","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=39309"},"modified":"2026-01-30T13:05:03","modified_gmt":"2026-01-30T18:05:03","slug":"seo-metrics-reporting","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/seo-metrics-reporting\/","title":{"rendered":"8 Essential SEO Metrics to Track and Report"},"content":{"rendered":"<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/SEO-Metrics-Reporting-Blog-Header.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39330\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/SEO-Metrics-Reporting-Blog-Header.jpg\" alt=\"SEO Metrics Reporting Blog Header\" width=\"3200\" height=\"1800\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">One of the most difficult and time consuming tasks to manage for SEO is reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every client, business and agency has different specialties and goals. Whatever these are, understanding which SEO metrics to report is a crucial part of any campaign you launch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How will you be able to tell what&#8217;s working and what isn&#8217;t?\u00a0<\/span><\/p>\n<p>The fact is that you cannot make the necessary changes to improve your campaign strategies without reporting. While it is hard to create a simple formula or template that everyone can follow, there are some essentials everyone should follow.<\/p>\n<p><span style=\"font-weight: 400;\">In this concise guide, we\u2019ll walk you through 8 elements of <\/span><a href=\"https:\/\/venngage.com\/blog\/seo-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO data<\/span><\/a><span style=\"font-weight: 400;\"> that all digital <a href=\"https:\/\/pocketinsights.io\/integrations\/\" target=\"_blank\" rel=\"noopener\">marketing reporting<\/a> should include.<\/span><\/p>\n<h2><b>8 SEO Metrics You Should Be Tracking<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While each SEO campaign might have different goals, there are some KPIs that are important enough to be included every time. All SEO campaigns will be able to show success or failure using these metrics.<\/span><\/p>\n<h3><b>1. Organic Traffic<\/b><\/h3>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image5-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39315\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image5-1.png\" alt=\"Organic Traffic Metric Example\" width=\"1166\" height=\"335\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">One of the most common signs of a successful SEO campaign is seeing <\/span><a href=\"https:\/\/venngage.com\/blog\/increase-blog-traffic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increased organic traffic to your website<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is true for backlinks, citations, content marketing, <a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/technical-seo\/\" target=\"_blank\" rel=\"noopener\">technical SEO<\/a>, and so on. Your goal could be to improve domain authority, keyword rankings, or even just conversions. You will be using organic traffic to measure or calculate your main KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to measure organic traffic in a report is from <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> (GA). It has been around for a long time and is still the best <a href=\"https:\/\/supermetrics.com\/blog\/free-traffic-sources-for-affiliate-marketing\" target=\"_blank\" rel=\"noopener\">source for website traffic<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To measure your organic traffic, you will want to pull the following data from your GA account:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Sessions<\/b><span style=\"font-weight: 400;\"> \u2014 how often did users come to your website through search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Comparisons over time<\/b><span style=\"font-weight: 400;\"> \u2014 compare your sessions week to week, month to month, and year to year.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/venngage.com\/blog\/landing-page-examples\/\" target=\"_blank\" rel=\"noopener\"><b>Landing pages<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 are the pages you worked on optimizing seeing an increase in sessions?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is other traffic-based data you can pull from GA, and other ways to segment it depending on how you want to measure the success of your SEO. But you should always look at these parts at the very least.<\/span><\/p>\n<h3><b>2. Engagement\u00a0<\/b><\/h3>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image2-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39317\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image2-1.png\" alt=\"Engagement Metrics Screenshot Examples\" width=\"882\" height=\"313\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The next thing you need to do is look at the actual engagement that users had with your website once they arrived.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This represents behavioural data that can help you find out if the user experience of your website is enough to compete in the SERPs.\u00a0<\/span><\/p>\n<p>You can build lots of backlinks and have the best technical SEO in the world, but if users don\u2019t engage with it you have a problem. If most of your sessions end with people quickly leaving without ever engaging with the page, Google isn\u2019t going to show your site to searchers as often.<\/p>\n<p><span style=\"font-weight: 400;\">Once again, Google Analytics is the best place to find this engagement data. You will want to focus on the following metrics for your organic traffic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Bounce rate<\/b><span style=\"font-weight: 400;\"> \u2014 how many visitors left your website without viewing any other page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Avg. session duration<\/b><span style=\"font-weight: 400;\"> \u2014 the average length of time that all your visitors browsed your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Avg. pages per session<\/b><span style=\"font-weight: 400;\"> \u2014 the average number of pages on your website that visitors viewed in their sessions.<\/span><\/li>\n<\/ul>\n<p>The signs of a successful SEO campaign is a decrease in your organic bounce rate over time.<\/p>\n<p><span style=\"font-weight: 400;\">This typically (but not always) means that people like what they see when they come to your site. You also want to see an increase in your average session duration and pages per session.<\/span><\/p>\n<h3><b>3. Goals &amp; Conversions<\/b><\/h3>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image6.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39318\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image6.png\" alt=\"Goals and Conversions Metrics Examples\" width=\"1162\" height=\"346\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are different types of businesses that will lead to differences in how you report on conversions and goals. With the SEO industry projected to grow in 2024 and reach <a href=\"https:\/\/www.gotchseo.com\/what-is-an-seo-specialist\/\" target=\"_blank\" rel=\"noopener\">$88.91 billion<\/a>, understanding which SEO metrics to report is a crucial part of any campaign you launch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some businesses are more focused on services than products. For these cases, you will want to <a href=\"https:\/\/www.cience.com\/ad-management\" target=\"_blank\" rel=\"noopener\">report on leads<\/a>, appointments, and so on. This can also be true for businesses that sell products, but not until an appointment is booked, like car dealerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these cases, you want to pull the following from Google Analytics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Conversion rate<\/b><span style=\"font-weight: 400;\"> \u2014 with increased traffic you also want to see an increase in the rate at which visitors convert.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversion volumes<\/b><span style=\"font-weight: 400;\"> \u2014 nothing sells success better than an increase in total conversion volumes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversion value<\/b><span style=\"font-weight: 400;\"> \u2014 for when there is an average monetary value associated with appointments booked.<\/span><\/li>\n<\/ul>\n<p>Any business that has an e-commerce element to their website will have a different sense of what a &#8220;conversion&#8221; is. These businesses will want to report on revenue generated through the website as a result of a SEO campaign:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Total revenue<\/b><span style=\"font-weight: 400;\"> \u2014 you want conversions to lead to higher revenue, not smaller and less valuable conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Average order value<\/b><span style=\"font-weight: 400;\"> \u2014 a higher average order value is another way to balance total conversions with valuable transactions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Return on investment (ROI)<\/b><span style=\"font-weight: 400;\"> \u2014 you should be bringing in <a href=\"https:\/\/intergrowth.com\/seo\/roi\/\" target=\"_blank\" rel=\"noopener\">more total revenue<\/a> than your total spend to generate that revenue.<\/span><\/li>\n<\/ul>\n<p>Whatever your client wants to define as their ultimate goal, you should be able to measure it in your SEO report.<\/p>\n<h3><b>4. Landing Pages<\/b><\/h3>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image4-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-39316 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image4-1.png\" alt=\"Landing Page Metrics Screenshot Examples\" width=\"1143\" height=\"461\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Every SEO campaign will want to increase traffic, rankings, or conversions on specific pages. It could be your home page, or specific landing pages that you build or optimize for your campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We briefly touched on landing pages in the Organic Traffic section, but you need to measure success beyond that. You need to show any metrics for these landing pages that relate to the type of SEO campaign your client wanted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from organic traffic, these metrics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Engagement<\/b><span style=\"font-weight: 400;\"> \u2014 did you lower bounce rates, increase session durations on targeted landing pages?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversions<\/b><span style=\"font-weight: 400;\"> \u2014 did you generate more conversions through the target landing pages?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Rankings<\/b><span style=\"font-weight: 400;\"> \u2014 did you increase the search rankings of the targeted landing pages?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Backlinks<\/b><span style=\"font-weight: 400;\"> \u2014 did you build more backlinks for your targeted landing pages?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you cannot show improvements on the landing pages you worked on, your clients will question how much of any success was because of you.<\/span><\/p>\n<h3><b>5. Rankings, Keywords and Search Visibility<\/b><\/h3>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39319\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image1.png\" alt=\"Rankings, Keywords and Search Visibility\" width=\"652\" height=\"286\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">While not all SEO campaigns will focus on your website\u2019s keyword rankings or visibility in organic search, it\u2019s still important to measure. It will at least be able to back up that your SEO has had a positive impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two parts of this to include in your SEO report:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target keyword rankings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall search visibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The former has to do with quality, the latter with quantity. Both are important for any business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search visibility is important to measure to show your client that you are helping them grow their brand awareness. Target keyword rankings, on the other hand, measures visibility in searches that are the most relevant and important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say your client sells running shoes.\u00a0<\/span><\/p>\n<p>More visibility from searches related to repairing running shoes isn\u2019t bad, but it won\u2019t help earn more revenue. You need to show that they have improved rankings and visibility for searches about buying running shoes.<\/p>\n<h3><b>6. Link metrics<\/b><\/h3>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image8.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39320\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image8.png\" alt=\"Link Metrics Example\" width=\"644\" height=\"516\" \/><\/a><\/p>\n<p><a href=\"https:\/\/loganix.com\/buying-links-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/a><span style=\"font-weight: 400;\"> are one of the most important elements of any SEO campaign. Even when it isn\u2019t always the main focus of your SEO strategy, it should lead to more links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great content marketing campaign should earn more backlinks organically, for example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Link growth<\/b><span style=\"font-weight: 400;\"> \u2014 did the campaign lead to more backlinks over time?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Domain authority<\/b><span style=\"font-weight: 400;\"> \u2014 more links from relevant and quality domains should increase your client\u2019s domain rating.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>New\/lost domains<\/b><span style=\"font-weight: 400;\"> \u2014 you should show more new linking domains gained over time than those that get lost.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are all good signs that your on-page optimization or guest post outreach campaigns worked. Even if your client\u2019s main goal is more focused on traffic or revenue, improving links and domains gained is a signal that your campaign is working.<\/span><\/p>\n<h3><b>7. Trends\u00a0<\/b><\/h3>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image9.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39321\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image9.png\" alt=\"Google Trends Example\" width=\"1271\" height=\"619\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">All SEO reports should remember not to lose sight of the forest through the trees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t panic at any sudden drop in metrics in the short-term, or get too confident at short-term success. Most SEO campaigns result in slow builds over time. It\u2019s about trends, not sudden explosive changes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of this is keeping in mind the <\/span><a href=\"https:\/\/venngage.com\/blog\/marketing-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing trends<\/span><\/a><span style=\"font-weight: 400;\"> as well as trends of the industry, or your client\u2019s niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each new Google algorithm update tends to affect certain industries more than others. You need to keep these trends in mind whenever you see a significant change in your SEO reporting. This applies to decreases and increases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Show your clients that you are on top of these trends, and you will only inspire continued confidence.<\/span><\/p>\n<h3><b>8. Commentary (Creating an SEO Report)<\/b><\/h3>\n<p><a href=\"https:\/\/venngage.com\/templates\/reports\/web-analytics-report-632ec0ec-0d1d-4456-b103-921e6429cd9c\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-39323\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/image3.png\" alt=\"seo metrics report template\" width=\"937\" height=\"631\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/reports\/web-analytics-report-632ec0ec-0d1d-4456-b103-921e6429cd9c\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\"><b>USE THIS REPORT TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">Analysis paralysis is a real thing. Even just these essential elements for SEO reporting can include a lot of data.\u00a0<\/span><\/p>\n<p>Your client doesn\u2019t just want you to dump data on their plate and tell them to figure out what it means. Odds are they\u2019re not familiar with the significance of most <a href=\"https:\/\/johanneslarsson.com\/course\/the-complete-seo-checklist\/\" target=\"_blank\" rel=\"noopener\">SEO metrics<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Plus, you don\u2019t want them to take the wrong conclusions from the data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your reporting should include a commentary on what tasks you performed and point to the data points showing the impact. If there was anything like an algorithm change, make sure you mention it whether it helped or hurt your client. You can explore different <a href=\"https:\/\/dashthis.com\/blog\/types-of-reports\/\" target=\"_blank\" rel=\"noopener\">types of reports<\/a> such as marketing, GA report and others to use in different business scenarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every SEO report should introduce the data, explain it, and outline how (if at all) you will improve on future performance. You need to anticipate the questions your clients would ask and have answers built into the report for them to see.<\/span><\/p>\n<h2><b>Putting Your SEO Report Together<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With these eight essential elements of an SEO report explained, it\u2019s time to pull it all together into one great report.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to report design, keep it simple. Create a section for each of the different metrics and clearly labeled with their own brief commentary.\u00a0<\/span><\/p>\n<p><b>Here are some general report design best practices you should follow:\u00a0<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Balance text with visuals to make your information easy to digest.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a single highlight color to draw attention to key information.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a clear text hierarchy to make your report easy to navigate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorporate your branding for cohesive report design.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visualize your data with bar charts, line charts, bubble charts, and pie charts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a 2-column layout for optimal readability.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leave plenty of whitespace in your report design.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apply consistent motifs across every page of your report design.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use color blocks to group related information.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include an appendix with detailed tables and graphs.<\/span><\/li>\n<\/ol>\n<p><em><b>Read More: <\/b><a href=\"https:\/\/venngage.com\/blog\/report-design\/\" target=\"_blank\" rel=\"noopener\"><b>How to Design a Report That Engages Readers<\/b><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to start from scratch each time either. In fact, it makes sense to use a <\/span><a href=\"https:\/\/venngage.com\/templates\/reports\/marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing report template<\/span><\/a><span style=\"font-weight: 400;\"> which you can edit for each client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data should be easy to read, so your clients can quickly find the information they want.\u00a0<\/span><\/p>\n<p>Make sure you put the metrics they care the most about at the start. Everything else that is essential to you but they might not care about as much can be put lower down.<\/p>\n<h2><b>Summary<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A well put together SEO report lets your clients see the hard work you are doing and shows off your expertise.<\/span><\/p>\n<p>Here\u2019s a quick recap of what SEO metrics to include in your reports:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Organic traffic<\/li>\n<li style=\"font-weight: 400;\">Engagement<\/li>\n<li style=\"font-weight: 400;\">Goals &amp; conversions<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/venngage.com\/blog\/landing-page-examples\/\" target=\"_blank\" rel=\"noopener\">Landing pages<\/a><\/li>\n<li style=\"font-weight: 400;\">Rankings &amp; keywords<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/editorial.link\/link-building-metrics\/\" target=\"_blank\" rel=\"noopener\">Link metrics<\/a><\/li>\n<li style=\"font-weight: 400;\">Trends<\/li>\n<li style=\"font-weight: 400;\">Commentary<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It might not be your favourite part of SEO, but putting together reports for clients can be a useful way to build trust and show your value.\u00a0<\/span><\/p>\n<h2><strong>More Marketing Guides<\/strong><\/h2>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/venngage.com\/blog\/white-paper-examples\/\" target=\"_blank\" rel=\"noopener\"><strong>20+ Page-Turning White Paper Examples [Design Guide + White Paper Templates]<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/venngage.com\/blog\/white-paper-examples\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-39326\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/20-Page-Turning-White-Paper-Examples-.jpg\" alt=\"white paper examples\" width=\"500\" height=\"279\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/venngage.com\/blog\/growth-strategy\/\" target=\"_blank\" rel=\"noopener\"><strong>Growth Strategy Checklist: Plan Your Business Goals With These 5 Templates<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/venngage.com\/blog\/growth-strategy\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-39327\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/06\/growth-strategy.jpg\" alt=\"growth strategy guide\" width=\"500\" height=\"274\" \/><\/a><\/p>\n<div id=\"gtx-anchor\" style=\"position: absolute; visibility: hidden; left: 405.275px; top: 1214.72px; width: 30.575px; height: 16px;\"><\/div>\n<div class=\"jfk-bubble gtx-bubble\" style=\"visibility: visible; left: 108px; top: 1241px; opacity: 1;\"><\/div>\n<div id=\"gtx-anchor\" style=\"position: absolute; visibility: hidden; left: 405.275px; top: 1214.72px; width: 30.575px; height: 16px;\"><\/div>\n<div class=\"jfk-bubble gtx-bubble\" style=\"visibility: visible; left: 108px; top: 1241px; opacity: 1;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the most difficult and time consuming tasks to manage for SEO is reporting.\u00a0 Every client, business and agency has different specialties and goals. Whatever these are, understanding which SEO metrics to report is a crucial part of any campaign you launch. How will you be able to tell what&#8217;s working and what isn&#8217;t?\u00a0 [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":39330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599],"tags":[268],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"One of the most difficult and time consuming tasks to manage for SEO is reporting. These are the 8 SEO metrics every business should be tracking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/seo-metrics-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Essential SEO Metrics to Track and Report - Venngage\" \/>\n<meta property=\"og:description\" content=\"One of the most difficult and time consuming tasks to manage for SEO is reporting. 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