{"id":31506,"date":"2019-11-01T17:08:07","date_gmt":"2019-11-01T21:08:07","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=31506"},"modified":"2026-02-04T08:45:06","modified_gmt":"2026-02-04T13:45:06","slug":"real-estate-marketing","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/real-estate-marketing\/","title":{"rendered":"7 Tried and True Real Estate Marketing Tips to Get More Clients in 2020"},"content":{"rendered":"\n
\"real-estate-marketing-tips\"<\/center>\n\n\n\n

Real estate is an industry defined by massive opportunity\u2014and competition.<\/p>\n\n\n\n

In order to come out ahead, it\u2019s essential to keep up with consumer demands, as well as the latest technology and marketing trends<\/a>.<\/p>\n\n\n\n

You need to execute effective real estate marketing strategies if you want your business to grow\u2014and we\u2019re not talking about posting on the MLS, hosting an open house and spamming your email list<\/a>.<\/p>\n\n\n\n

We\u2019ve compiled 7 essential real estate marketing tips and ideas to help ensure your business actually stands out and makes an impression with prospects\u2014more than your competitors.<\/p>\n\n\n\n

1.) Build your brand, and make sure it’s consistent<\/strong><\/h2>\n\n\n
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\"Cans<\/a><\/figure><\/div>\n\n\n

In a sales-driven industry like real estate, it\u2019s understandable to focus on quick wins, like scoring a lead from Trulia or Zillow. However, there\u2019s a lot to be gained by thinking long-term and investing in something else entirely: yourself. Or, more specifically, your brand<\/a>.<\/p>\n\n\n\n

Entrepreneur and marketing expert Gary Vaynerchuk<\/a> advises:<\/p>\n\n\n\n

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It\u2019s FAR more valuable to build a brand so people come to you.<\/p>\n<\/blockquote>\n\n\n\n

The proof is in the pudding: according to the National Association of REALTORS\u00ae, 82%<\/a> of agents who made more than $150,000 last year had their own<\/em> websites\u2014in addition to the profile pages on their brokerages\u2019 websites.<\/p>\n\n\n\n

This is just a small indicator of what effective branding can do for your business and crucial for generating real estate referrals.<\/p>\n\n\n\n

But what does branding mean, exactly? The term \u201cbrand\u201d\u2014interestingly enough\u2014originates from the practice of cattle ranchers using branding irons to identify their animals more than a century ago.<\/p>\n\n\n\n

In today\u2019s terms, however, branding refers to the unique attributes which identify your product or service from your competitors. At a more basic level, this could mean a logo<\/a> and colors<\/a>, but as you dive deeper into developing your brand, it could also include things your voice, messaging, writing<\/a>, even typography<\/a>.<\/p>\n\n\n\n