{"id":23791,"date":"2019-02-11T12:26:10","date_gmt":"2019-02-11T17:26:10","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=23791"},"modified":"2026-01-05T06:55:33","modified_gmt":"2026-01-05T11:55:33","slug":"brand-colors","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/brand-colors\/","title":{"rendered":"How To Pick &#038; Use Brand Colors?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors.png\" alt=\"How To Pick &amp; Use Brand Colors\" class=\"wp-image-90355\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve set out to rebrand your business, or if you\u2019re launching a new business, you\u2019re probably wondering how in the world you\u2019re supposed to pick the colors that will represent your <a href=\"https:\/\/venngage.com\/design-dictionary\/branding-definition\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Luckily, it\u2019s a task that\u2019s been done many times by many successful companies, and we can learn from what they\u2019ve done and apply it to our own businesses.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is branding<\/strong>?<\/h2>\n\n\n\n<p>Branding is the process of creating a unique identity for a product, service, company, or individual that differentiates it from others in the marketplace. The main goal here is to leave a lasting impression and build a loyal following. For more insights on what is branding, watch: <\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZxZxE0xaK5E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\n\n\n<p><span style=\"font-weight: 400;\">With successful branding, you\u2019ll be able to grow your brand recognition by applying your new brand colors across all of your collateral, from <\/span><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">infographics<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/venngage.com\/blog\/presentation-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">presentations<\/span><\/a><span style=\"font-weight: 400;\"> to <a href=\"https:\/\/venngage.com\/templates\/business-cards\" target=\"_blank\" rel=\"noopener\">business cards<\/a>, <a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noopener\">brochures<\/a> and&nbsp;<a href=\"https:\/\/venngage.com\/templates\/social-media\/linkedin\" target=\"_blank\" rel=\"noopener\">social media images<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are brand color palettes?<\/strong><\/h2>\n\n\n\n<p>Brand color palettes are carefully selected sets of colors used consistently across all brand materials to create a consistent look and feel. These colors reflect the brand\u2019s personality and values, helping to evoke the right emotions and associations with the audience.<\/p>\n\n\n\n<p>Here\u2019s what typically makes up a brand color palette:<\/p>\n\n\n\n<ol>\n<li><strong>Primary Colors<\/strong>: The main colors that represent the brand and are used the most.<\/li>\n\n\n\n<li><strong>Secondary Colors<\/strong>: Additional colors that complement the primary ones, adding variety and flexibility.<\/li>\n\n\n\n<li><strong>Accent Colors<\/strong>: Colors used sparingly to highlight specific elements and create emphasis.<\/li>\n\n\n\n<li><strong>Neutral Colors<\/strong>: Usually for backgrounds or text, these colors balance and support the primary and secondary colors.<\/li>\n<\/ol>\n\n\n\n<p>Having a well-chosen color palette helps build a strong visual identity, making the brand easy to recognize and remember. Next, let&#8217;s dive<span style=\"font-weight: 400;\"> in-depth into how to pick and use brand colors.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to pick the perfect brand colors <\/b><\/h2>\n\n\n\n<p><b>You can pick successful brand colors in a few simple steps (click to jump ahead to each section):<\/b><\/p>\n\n\n\n<ol>\n<li><a href=\"#step-1\"><span style=\"font-weight: 400;\">Identify your brand personality<\/span><\/a><\/li>\n\n\n\n<li><a href=\"#step-2\"><span style=\"font-weight: 400;\">Pick a core brand color based on your brand personality traits<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"#step-3\">Use a proven formula to build a color scheme from your core brand color<\/a><\/span><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\"><b>1. Identify your brand personality<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you even think about picking your brand colors, you\u2019ll need to lay some groundwork. You need to have a clear understanding of your brand\u2019s personality so you can try to communicate that personality through color.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Otherwise, you\u2019ll end up overwhelmed, trying to wade through countless color palette options without a clear purpose.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/color-palettes.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"571\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/color-palettes.png\" alt=\"Color Palette Examples\" class=\"wp-image-23802\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/colorhunt.co\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Start by identifying a few adjectives that describe your business. Focus on the things that set you apart from your competitors&#8211;your key differentiators.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve already got your company up and running, the best way to get an accurate read of your business is to talk to a few of your most enthusiastic customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Get those top customers to tell you what they love about your business. Have them take a look at a list of brand personality traits, like the one below, and pick out the ones that best describe your business to them.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/brand-personality-traits-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"720\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/brand-personality-traits-min.png\" alt=\"Brand Personality Traits\" class=\"wp-image-23800\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re not at the stage where you have customers yet, you can get your colleagues to do the same exercise, and supplement it with a bit of background research.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Research competitor brands within your niche<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the key qualities that set your brand apart from your competitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use the key qualities to figure out the brand vision that\u2019s going to speak to your brand\u2019s target audience<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling, a good first step is to place your brand along the brand personality spectrum below. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/brand-personality-spectrum-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"800\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/brand-personality-spectrum-min.png\" alt=\"Brand Personality Spectrum\" class=\"wp-image-23799\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">At the end of this process, you should have a list of at least 3-5 adjectives that describe your brand to a tee.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\"><b>2. Pick a core brand color based on your brand personality traits<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified your key brand personality traits, it\u2019s time to find the one color that best embodies those traits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is where <\/span><a href=\"https:\/\/venngage.com\/blog\/disney-villains\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">color psychology<\/span><\/a><span style=\"font-weight: 400;\"> comes into play. Color psychology can help us understand the personality traits that people generally associate with common colors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ever wondered, for example, why financial and tech companies tend to have blue brand colors?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/blue-logos-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"379\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/blue-logos-min.png\" alt=\"Tech companies with blue brand colors\" class=\"wp-image-23795\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity. Obviously, trust and stability are critical for large financial institutions that need to convince consumers that they can be trusted with their life savings.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The results of our recent study on <\/span><a href=\"https:\/\/venngage.com\/blog\/logo-styles\/\"><span style=\"font-weight: 400;\">logo styles<\/span><\/a><span style=\"font-weight: 400;\"> back up this idea, suggesting that consumers have strong opinions about how well different color schemes work for various industries. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But color psychology goes even deeper than just warm and cool tones. We can go so far as to associate some specific personality traits with specific hues.<\/span><\/p>\n\n\n\n<p><strong>Here\u2019s a brief overview of common color meanings:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/summary-color-meanings.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"1491\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/summary-color-meanings.png\" alt=\"Color Meanings\" class=\"wp-image-23808\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that these <a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noopener\">color&nbsp;meanings<\/a> are highly dependant on context, personal experience, and culture, among many other things. But they\u2019re a great jumping-off point for picking your core brand color.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use the list above to pick the one color that best embodies your brand personality (or the feeling, mood, or experience you want to create around your brand).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\"><b>3. Use a formula to build the perfect brand color scheme<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you have your core brand color picked out, you can start building a color scheme that\u2019s unique to your brand. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To help you out, I\u2019ve put together a few brand color scheme formulas that have been proven to work by some of the world\u2019s top brands.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/brands-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"211\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/brands-min.png\" alt=\"Brand color scheme formulas by top brands\" class=\"wp-image-23801\"\/><\/a><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><b>Use 1 core brand color (plus a few neutral shades)<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">If you look at many of the top tech companies dominating their industry, you\u2019ll see that one unique brand color can be enough to communicate a complete brand identity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Netflix, Spotify, and Lyft, for example, each have a single bright, dominant brand color that they\u2019ve supplemented with a few grounding neutrals. The effect is striking, effective, and memorable.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/1-brand-color-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"839\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/1-brand-color-min.png\" alt=\"Brand color scheme formulas by top brands\" class=\"wp-image-23792\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">In fact, according to a study of the world\u2019s top 100 brands, a vast majority of the top brands have only one or two brand colors! So don\u2019t be afraid to keep it simple and stick with that core brand color. It works pretty well in infographics, too.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/stocks-and-shares-9b9bbcf8-aa0e-4b5a-a5c9-6e053f3f8222\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"816\" height=\"1056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/1-color-template-min.png\" alt=\"Stocks and Shares Infographic\n\" class=\"wp-image-23814\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/stocks-and-shares-9b9bbcf8-aa0e-4b5a-a5c9-6e053f3f8222\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h4 class=\"wp-block-heading\"><b>Use 2-3 variations on your core brand color<\/b><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1057740810000793\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Research suggests<\/span><\/a><span style=\"font-weight: 400;\"> that consumers tend to prefer color schemes with very similar (or analogous) colors. So another way to go is to riff on your core brand color by adding a few related colors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As seen with PayPal, Mastercard, and BP, analogous color schemes are quite pleasing to the eye.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/analogous-colors-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"795\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/analogous-colors-min.png\" alt=\"Brand color scheme formulas by top brands\" class=\"wp-image-23793\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">These analogous color schemes also happen to be a breeze for designers to work with. It couldn\u2019t be easier to make a nice-looking infographic or presentation with this type of color palette:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/the-planning-process-d89aae1e-e360-46d4-8007-07dbcb4ff1d9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"814\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/analogous-template.png\" alt=\"The Planning Process Infographic\" class=\"wp-image-23794\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/the-planning-process-d89aae1e-e360-46d4-8007-07dbcb4ff1d9\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h4 class=\"wp-block-heading\"><b>Add a contrasting accent color<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a little more oomph, add a contrasting accent color that\u2019s complementary to your core brand color.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/complementary-colors-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"894\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/complementary-colors-min.png\" alt=\"Brand color scheme formulas by top brands\" class=\"wp-image-23803\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The contrasting accent color will help make your brand pop, and it\u2019s great for making things like CTAs and stats <a href=\"https:\/\/www.hubspot.com\/products\/cms\/drag-and-drop-website-builder\" target=\"_blank\" rel=\"noopener\">stand out on websites<\/a> and in infographics.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/power-stat-2c94c50b-8593-4c7a-b5e3-eee39bea9d47\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"1035\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/template-complementary.png\" alt=\"Power Stat\n\" class=\"wp-image-23811\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/power-stat-2c94c50b-8593-4c7a-b5e3-eee39bea9d47\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If the idea of contrasting or complementary colors is new to you, you can brush up on your color theory with our guide on <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to pick colors<\/span><\/a><span style=\"font-weight: 400;\"> for infographics.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Balance out your core color with 3-4 equally vibrant hues<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">For a bright, modern look, consider following the lead of top brands like Google and Slack. These brands have gone with nearly full-spectrum color schemes that feature 4 or 5 equally vibrant hues.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/full-spectrum-min.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"603\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/full-spectrum-min.png\" alt=\"Brand color scheme formulas by top brands\" class=\"wp-image-23804\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">This type of color scheme can make your brand feel fun and approachable, which lends itself particularly well to infographics and other visuals.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/simple-timeline-5406a671-7840-41c3-8412-ec83e7ab500b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"1035\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/template-spectrum.png\" alt=\"Simple Timeline\n\" class=\"wp-image-23812\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/simple-timeline-5406a671-7840-41c3-8412-ec83e7ab500b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">To sum up, here\u2019s everything you need to know to pick the perfect brand colors:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Identify your brand personality<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pick a core brand color based on your brand personality traits<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a formula: 1 core brand color plus a few neutral shades<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a formula: 1 core brand color plus 1-2 analogous colors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a formula: 1 core brand color plus a contrasting accent color<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a formula: 1 core brand color plus 3-5 equally bright colors<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">To get you started, here are some color schemes based on these formulas above. Feel free to use them for your own brand!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/summary-color-palettes.png\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"2431\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/summary-color-palettes.png\" alt=\"Brand Color Palettes\" class=\"wp-image-23809\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>How to use brand colors<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Apply your brand colors frequently and consistently<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s well established that consumers <\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2015\/understanding-the-power-of-a-brand-name.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">prefer to buy from brands that they recognize<\/span><\/a><span style=\"font-weight: 400;\">. The easiest way to build brand recognition is to apply your brand consistently across all of your marketing collateral.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Be sure to use your brand colors (along with your <a href=\"https:\/\/venngage.com\/blog\/logo-styles\/\" target=\"_blank\" rel=\"noopener\">logo<\/a> and <a href=\"https:\/\/venngage.com\/blog\/brand-fonts\/\" target=\"_blank\" rel=\"noopener\">brand fonts<\/a>) in any infographics, reports, presentations, or social media graphics that your business publicly shares.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-mental-health-policy-white-paper-486b28aa-4cd3-41e7-9c3f-d55ef6f941c4\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"467\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/mental-health-combined-min.png\" alt=\"Modern Mental Health Policy White Paper\n\" class=\"wp-image-23807\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-mental-health-policy-white-paper-486b28aa-4cd3-41e7-9c3f-d55ef6f941c4\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand style guide<\/span><\/a><span style=\"font-weight: 400;\"> can make this much easier, ensuring that everyone across your organization has quick access to the right color codes, fonts, and logos. You can even include guidelines about when and where to use particular brand colors to keep your brand identity consistent.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/venngage-brand-style-guide-73e591b4-c31b-4cec-89f8-b916cb4d3ec2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1056\" height=\"816\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/brand-style-guide.png\" alt=\"Venngage Brand Colors\" class=\"wp-image-23815\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/venngage-brand-style-guide-73e591b4-c31b-4cec-89f8-b916cb4d3ec2\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Speaking of which, there are two easy ways to add your brand colors to infographics, reports, presentations, and social media posts.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Use your core brand color as a design accent<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In the design world, there\u2019s a 60-30-10 rule which suggests that only 10% of any design should be a bright, dominant accent color.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This happens to be a pretty good rule for applying your brand colors to marketing collateral. Here\u2019s how it would work:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">10% of the design should be your core brand color<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">30% of the design should be your secondary brand color<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">60% of your design should be a neutral color<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This will make your documents feel branded, but the brand won\u2019t overwhelm the design. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/successful-content-marketing-b2b-tactics-list-d64c8d29-8b0b-400b-8ada-da9622ed856e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"1035\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/template-60-30-10-min.png\" alt=\"Successful Content Marketing B2B Tactics List\n\" class=\"wp-image-23810\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/successful-content-marketing-b2b-tactics-list-d64c8d29-8b0b-400b-8ada-da9622ed856e\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">As shown above, this means keeping backgrounds and large sections pretty neutral and using your core brand color to add pops of color and visual interest with icons, headers, or footers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Build your design around your core brand color<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Alternatively, you can flip the script and make your branding a focal point of your design. Build the design around your core brand color and use a secondary brand color for that visual interest.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/search\/modern%20economic%20policy\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"492\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/02\/templates-global-min.png\" alt=\"Build your design around your core brand color\" class=\"wp-image-23813\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/search\/modern%20economic%20policy\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>GET THESE TEMPLATES<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>Add your brand with Venngage&#8217;s My Brand Kit<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t have time to experiment with the way your brand colors are applied to each design you make, you might want to check out <\/span><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Venngage\u2019s Brand Kit<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-min-1024x569.png\" alt=\"How to add your brand with Venngage's My Brand Kit\" class=\"wp-image-89536\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-min-1024x569.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-min-300x167.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-min-768x427.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-min-1536x853.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-min-2048x1138.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-min-730x406.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Brand Kit allows you to save your brand\u2019s color palettes, logos, and fonts so you can have quick access to them while you\u2019re designing.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-editor-min-1024x574.png\" alt=\"Venngage My Brand Kit\" class=\"wp-image-89533\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-editor-min-1024x574.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-editor-min-300x168.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-editor-min-768x430.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-editor-min-1536x861.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-editor-min-2048x1148.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-editor-min-730x409.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Once you save your <a href=\"https:\/\/learn.g2.com\/brand-elements\" target=\"_blank\" rel=\"nofollow noopener\">brand elements<\/a> in your Brand Kit, you can apply them to a design with a single click. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t like the way your design turned out? Keep on shuffling until you get a design you like!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-shuffle-min-1024x574.png\" alt=\"Venngage My Brand Kit\" class=\"wp-image-89538\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-shuffle-min-1024x574.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-shuffle-min-300x168.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-shuffle-min-768x430.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-shuffle-min-1536x861.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-shuffle-min-2048x1148.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/05\/brand-kit-shuffle-min-730x409.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>LEARN MORE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Having a distinct brand identity is crucial for the success of your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So spend a little time, get to know your brand personality, and pick the brand colors that reflect your brand\u2019s unique identity.<\/span><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/business\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">GET STARTED WITH BRAND KIT<\/button><\/a><\/center>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What is BRANDING? Answered! [Everything you need to know about branding in under 3 minutes]\",\n  \"description\": \"Whether you're branding your business or branding yourself, this complete introduction will give you the necessary information you need in order to make smart decisions about building a brand. What is branding? How do you develop branding? Should I have a brand? We answer these questions and more with the next video in our series: What is... BRANDING? Answered! [in under 3 minutes] Learn about the history of branding, top tips for developing a brand, and plenty of real life examples. Discover why color, sound, and logos are important for branding and learn from expert examples.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/ZxZxE0xaK5E\/default.jpg\",\n  \"uploadDate\": \"2019-05-28T19:34:00Z\",\n  \"duration\": \"PT3M31S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ZxZxE0xaK5E\",\n  \"interactionCount\": \"25188\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve set out to rebrand your business, or if you\u2019re launching a new business, you\u2019re probably wondering how in the world you\u2019re supposed to pick the colors that will represent your brand identity. Luckily, it\u2019s a task that\u2019s been done many times by many successful companies, and we can learn from what they\u2019ve done [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":90355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,600],"tags":[213,223],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Picking the perfect brand colors can seem impossible. Use this 3-step process inspired by top companies, to pick the right brand colors for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Pick &amp; Use Brand Colors? - Venngage\" \/>\n<meta property=\"og:description\" content=\"Picking the perfect brand colors can seem impossible. Use this 3-step process inspired by top companies, to pick the right brand colors for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/brand-colors\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-11T17:26:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T11:55:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Midori Nediger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/brand-colors\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/06\/BlogHeader-HowToPickUseBrandColors.png\",\"width\":1024,\"height\":576,\"caption\":\"How To Pick & Use Brand Colors?\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/brand-colors\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/brand-colors\/\",\"name\":\"How To Pick & Use Brand Colors? - Venngage\",\"isPartOf\":{\"@id\":\"https:\/\/venngage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/venngage.com\/blog\/brand-colors\/#primaryimage\"},\"datePublished\":\"2019-02-11T17:26:10+00:00\",\"dateModified\":\"2026-01-05T11:55:33+00:00\",\"author\":{\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/1e6ef71ec4df828e0f82e52c92b4fdb1\"},\"description\":\"Picking the perfect brand colors can seem impossible. 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