{"id":2042,"date":"2017-07-13T11:41:51","date_gmt":"2017-07-13T15:41:51","guid":{"rendered":"https:\/\/venngage.com\/?p=2042"},"modified":"2025-09-16T07:06:57","modified_gmt":"2025-09-16T11:06:57","slug":"6-formulas-for-the-perfect-pinterest-infographic","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/6-formulas-for-the-perfect-pinterest-infographic\/","title":{"rendered":"6 Formulas For the Perfect Pinterest Infographic\u00a0"},"content":{"rendered":"

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Let\u2019s face it, infographics just belong on Pinterest.<\/p>\n

Whether it be on mobile or desktop, an infographic just looks at home on the site. And unlike other social media sites, your infographic fits perfectly into the Pinterest feed.<\/p>\n

And because they fit so well, there are now thousands of infographics on the platform.<\/p>\n

Which is great but it also makes it harder for the infographics you create to stand out.<\/p>\n

That\u2019s why we studied over 200 Pinterest infographic examples to try and figure out the formula for the perfect Pinterest infographic.<\/p>\n

We manually evaluated the infographics based on a variety of qualitative and quantitative characteristics. Those included topic, type of infographic, dominant style, expected reaction, the number of story points, font, colors used, chart types, the ratio of length to width.<\/p>\n

Although a few people evaluated the infographics, we did a big normalization process within the team to make sure that all of the infographics were coded consistently on each dimension.<\/p>\n

To measure the performance of the infographics, we looked at the number of pins and likes. Which is a better indicator?<\/p>\n

For Pinterest, pins are a far better indicator of success as pinning is a combination of liking and sharing and is the main user action on Pinterest. This is helpful information if you’re looking to grow your Pinterest<\/a> but don’t know which metric influences it.<\/p>\n

Based on our research we identified 6 factors for a great Pinterest infographic. You can view the infographic summary and read the details in the write-up that follows below.<\/p>\n

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1. Choose a popular Pinterest infographic topic<\/span><\/h2>\n

Does the <\/span>topic of your infographic<\/span><\/a> matter? <\/span><\/p>\n

Yes, it really does. <\/span><\/p>\n

Just like any other type of content<\/a>, an infographic should have a topic that resonates with your audience. <\/span><\/p>\n

On Pinterest, the most popular topics were travel, food, business, and marketing. This probably won\u2019t surprise you if you use Pinterest regularly. <\/span><\/p>\n

Travel and food images do extremely well on Pinterest, <\/span>given the demographic of their users<\/span><\/a>. These three topics performed a lot better than all the other topics.<\/span><\/p>\n

Just take a look at this graph to see the most popular topics:<\/span><\/p>\n

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If you take a quick look at Google, there are about <\/span>12M<\/span><\/a> and <\/span>10M<\/span><\/a> results on Pinterest for both Food Infographics and Travel Infographics, respectively. <\/span><\/p>\n

So it is safe to say there is a demand for those topics.<\/span><\/p>\n

For example, this infographic about how to cook with bone broth in a simple way would do great on Pinterest: <\/span><\/p>\n

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