{"id":15409,"date":"2018-04-17T11:54:59","date_gmt":"2018-04-17T15:54:59","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=15409"},"modified":"2026-02-10T10:45:16","modified_gmt":"2026-02-10T15:45:16","slug":"social-media-plans","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/social-media-plans\/","title":{"rendered":"How to Create a Social Media Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy-1024x576.png\" alt=\"how to create a social media strategy\" class=\"wp-image-95614\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy-1024x576.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy-1536x864.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy-2048x1152.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Succeeding on social media is hard.<\/p>\n\n\n\n<p>There are millions of accounts sharing billions of tweets, posts, and messages each day. Sometimes cutting through all of that noise seems insurmountable.<\/p>\n\n\n\n<p>There are a ton of factors that go into a successful social media account. But there is one thing that successful brands have: a clear social media strategy. <\/p>\n\n\n\n<p>Not sure where to start? In this article, I\u2019m going to show you how to create your own social media strategy. <\/p>\n\n\n\n<p>All you need is the desire, a <a href=\"https:\/\/venngage.com\/features\/social-media-graphics\" target=\"_blank\" rel=\"noreferrer noopener\">social media graphics maker<\/a> or <a href=\"https:\/\/venngage.com\/templates\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">social media templates<\/a>, and creativity.<\/p>\n\n\n\n<p>So let\u2019s get started!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/pwvcbb.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"512\" height=\"340\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/pwvcbb.jpg\" alt=\"Let's Get Started Meme\" class=\"wp-image-25870\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/social-media-graphics\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Click to jump ahead: <\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"#how-to\">How to create a social media plan<\/a><\/li>\n\n\n\n<li><a href=\"#tips\">Tips and best practices for developing a social media plan<\/a><\/li>\n\n\n\n<li><a href=\"#plan\">Example of a social media plan<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>How to create a social media plan<\/strong><\/h2>\n\n\n\n<p>Developing a strategic social media plan requires following a series of steps to ensure your online presence aligns engages your target audience and effectively achieves your marketing objectives. Identifying <a href=\"https:\/\/digitalagencynetwork.com\/profitable-social-media-marketing-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing niches<\/a> relevant to your business is a key part of this process. By focusing on specific niches, you can tailor your content to resonate with a particular audience, driving deeper engagement and building a loyal community around your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Step One: Evaluate your current social strategies and tactics<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you start creating your new social media plan, take a look at what is working now. Or even what has been beneficial for your company in the past. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes people get too excited and jump into the planning process without taking the time to reflect. However, these insights will be very beneficial and will stop your brand from <a href=\"https:\/\/www.ragan.com\/7-costly-social-media-marketing-mistakes-2\/\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow&quot; noopener\">making the same mistakes<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It may sound a bit overwhelming to audit your <\/span><a href=\"https:\/\/venngage.com\/features\/social-media-graphics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media graphics<\/span><\/a><span style=\"font-weight: 400;\">, posts, and engagement because there\u2019s SO much content. So many people just skip it. And then they\u2019re confused months later when their social media strategies fail.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if you ask yourself these&nbsp;ten simple questions, you will get a ton of interesting information: &nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><em><span style=\"font-weight: 400;\">What is working?<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">Who is your ideal customer?<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">Where do they hang out or converse? <\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">What is your most valuable channel?<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">Where should you focus your efforts on?<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">Where are there opportunities for growth?<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">What platforms are not working?<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">How much effort are you wasting?<\/span><\/em><\/li>\n\n\n\n<li><em><span style=\"font-weight: 400;\">What are your competitors doing?&nbsp;&nbsp;<\/span><\/em><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Any company or organization should be able to answer these questions. And, trust me, those answers will build a strong foundation that your new social media plan is built on.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/branding-statistics\/\" target=\"_blank\" rel=\"noopener\">Knowing what your brand<\/a> is and how you&#8217;ll align your messaging accordingly is one of the most powerful aspects of social media marketing.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Systematically looking at your social media accounts will also help you figure out where the best opportunities are. Like in this <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/reports\/social-media-metrics-monthly-report-47983f60-4e3b-413c-935c-e5aac3604056\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-25.png\" alt=\"Social Media Plan 25\" class=\"wp-image-15434\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/reports\/social-media-metrics-monthly-report-47983f60-4e3b-413c-935c-e5aac3604056\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS REPORT TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This brand noticed that their current Instagram account is valuable and gets the most reach. So why would they invest time in the other ones? Instead, they&#8217;ll&nbsp;take a closer at&nbsp;Instagram trends, the users, and the overall platform to better understand why it works for them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, when you answer these questions, be sure to back them up with data. Don\u2019t make gut calls or use&nbsp;vanity metrics to justify your findings.&nbsp;<\/span>Be sure to analyze your copy, as well as the&nbsp;<a href=\"https:\/\/foundationinc.co\/lab\/content-distribution-plan\/\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow\u201d noopener\">content you share<\/a>&nbsp;on social media.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, in this <\/span><span style=\"font-weight: 400;\">social media audit, <\/span><span style=\"font-weight: 400;\">the creators found that YouTube has the highest growth potential. And that Facebook is just wasting their money:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/reports\/digital-marketing-report-c66371c1-fb2b-4992-855e-5232a46ba344\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"800\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/b616f52f-1fee-4ab5-aaae-87af0b03239f.png\" alt=\"Social Media Plan 28\" class=\"wp-image-15440\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/reports\/digital-marketing-report-c66371c1-fb2b-4992-855e-5232a46ba344\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS REPORT TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">These insights will help you set achievable and realistic goals in your social media plan.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A lot of writers may recommend setting goals before looking at past performance. But I think this leads to assumptions without having the whole story. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Assumptions are never helpful and usually end up hurting your company. Whereas the more info you have, the better decisions you can make.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Step Two: Set some metric baselines and achievable goals for your social media plan <\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After you have taken a look at past performance, it\u2019s time to set some baselines and goals for the future.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But first, you will notice I used the word \u201cachievable\u201d to describe the goals in this section title. I included that because you really need to keep the goals you set based in reality. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Setting baselines is a perfect first step to crafting an achievable goal. Now, if you aren\u2019t familiar with the concept, baselines are where your metrics are currently at.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/reports\/digital-marketing-report-691a1201-bb3f-4565-9441-d3a492833ff0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-5.png\" alt=\"Social Media Plan 5\" class=\"wp-image-15414\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">For example, any of the following metrics in this <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\"> could be used as a baseline for Q2 goals:<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/reports\/digital-marketing-report-691a1201-bb3f-4565-9441-d3a492833ff0\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS REPORT TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p>A baseline could be total followers, daily mentions, weekly engagement, or really any metric that your company cares about. Researching these baselines before setting any goals is essential. Then you can design&nbsp;<a href=\"https:\/\/www.shortstack.com\/blog\/increase-social-media-engagement-with-this-a-e-i-o-u-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">ideal experiments<\/a>&nbsp;to achieve those goals.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At Venngage, we set baselines before we start any new project as well. We don\u2019t just make up a random growth metric and try to hit that. Instead, we use past performance as a way to guide our future growth.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-3.png\" alt=\"Social Media Plan 3\" class=\"wp-image-15412\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Now, let\u2019s use the following <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\"> as an example of translating baselines into actual goals:<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p>You can see that on Instagram this fictional company gets an average of 147 new followers, 567 mentions, 720 likes per week and so on. These are their baseline metrics for that social network.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Then, they state that growing their Instagram account is the easiest and that their ideal customer is already on Instagram:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-12.png\" alt=\"Social Media Plan 12\" class=\"wp-image-15421\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">We can now take the information found out in step one and combine it with the baselines in this step to build an achievable goal. I came up with this simple example: <\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Over the next 30 days, we are going to increase our new weekly follower count by 30%. By the end of the period, we should be averaging 200 new followers per week.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This is an example of a goal that is reality-based and can be finished in a measurable timeline. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re having trouble setting some goals based on your baselines, I would take a look at the S.M.A.R.T. framework:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/the-planning-process-d89aae1e-e360-46d4-8007-07dbcb4ff1d9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"797\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-8.png\" alt=\"Social Media Plan 8\" class=\"wp-image-15417\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">As you can see, <\/span><span style=\"font-weight: 400;\">this infographic<\/span><span style=\"font-weight: 400;\"> says that goals should be: Specific, Measurable, Achievable, Relevant and Time-bound.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/the-planning-process-d89aae1e-e360-46d4-8007-07dbcb4ff1d9\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS INFOGRAPHIC TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If we go back to our example above it checks every box:<\/span><\/p>\n\n\n\n<ul>\n<li><b>Specific: <\/b><span style=\"font-weight: 400;\">This goal is specific to Instagram and the increasing follower count.<\/span><\/li>\n\n\n\n<li><b>Measurable:<\/b><span style=\"font-weight: 400;\"> The follower&nbsp;count and growth percentage are measurable. <\/span><\/li>\n\n\n\n<li><b>Achievable:<\/b><span style=\"font-weight: 400;\"> It\u2019s definitely achievable, 30% growth isn\u2019t that hard with 66k followers.<\/span><\/li>\n\n\n\n<li><b>Relevant:<\/b><span style=\"font-weight: 400;\"> Their ideal customer is on Instagram and their strongest platform. And it lines up with their company goals. <\/span><\/li>\n\n\n\n<li><b>Time-bound:<\/b><span style=\"font-weight: 400;\"> It\u2019s a goal that can be achieved in 30 days and is tracked weekly.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">I would recommend using those guidelines to craft 2-3 more social media goals.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Step Three: Break goals down into prioritized inputs and trackable metrics, then assign them to your team<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you have set some achievable goals, you need to break them down into smaller inputs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These inputs can be tasks, to-dos or experiments that you can run to hit those goals. It doesn\u2019t matter what you call it, they just need to be actionable, relevant and trackable. Otherwise, you are going to be throwing random ideas at the problem and have nothing to show for it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, having a well-defined process is the backbone of any good social media plan or <\/span><a href=\"https:\/\/venngage.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing plan<\/span><\/a><span style=\"font-weight: 400;\"> as well. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/&amp;source=gmail&amp;ust=1723662042760000&amp;usg=AOvVaw0PDCEUe6NiDE9acIEFuPrG\">Social media benchmarks<\/a>&nbsp;can be incredibly useful here, helping you set realistic targets and measure your progress against industry standards.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here at Venngage, we try to stick to a <\/span><span style=\"font-weight: 400;\">weekly sprint schedule<\/span><span style=\"font-weight: 400;\"> which you can see an abbreviated version of below:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/release-and-results-2503011c-7891-4e77-a93c-0ee521a6e8d3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"463\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-11.png\" alt=\"Social Media Plan 11\" class=\"wp-image-15420\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/release-and-results-2503011c-7891-4e77-a93c-0ee521a6e8d3\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS ROADMAP TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For each of these weekly sprints, we tackle tasks and experiments that have extremely specific terms and scope. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you take a look at each of the headers, you will see that they are specific, relevant and trackable. Plus, each input has a project owner to ensure the task or experiment is completed on time.<\/span> To effectively track and manage all these tasks across multiple social platforms, many teams rely on a <a href=\"https:\/\/vistasocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media management tool<\/a> to centralize their workflows and ensure nothing falls through the cracks.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By using this process, we are continually evaluating and reviewing how each helps us work towards the main goals. This shows that we are forward-thinking and goal-oriented with each small action we take.<\/span> Additionally, you can <a href=\"https:\/\/www.modash.io\/blog\/influencer-collaboration\" target=\"_blank\" rel=\"noreferrer noopener\">collaborate with influencers<\/a> as part of these weekly sprints to expand your reach and build credibility within your target community.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s go ahead and use the above &nbsp;outline to come up with a few tasks that directly impact our goal from earlier, like so:<\/span><\/p>\n\n\n\n<ul>\n<li><i><i><span style=\"font-weight: 400;\">Research our competitors in the running industry on social media.<\/span><\/i><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Outline a posting schedule that coincides with big running events. <\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Brainstorm how we can use our brand colors and logo more.<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Reach out to 10 running influencers and ask to collaborate.<\/span><\/i><\/li>\n<\/ul>\n\n\n\n<p>And here are a few experiments that you could run to help increase follower count:<\/p>\n\n\n\n<ul>\n<li><i><i><span style=\"font-weight: 400;\">Implement our new brand colors on 50% of posts and see if that impacts brand awareness. <\/span><\/i><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Post 2x more frequently than we have been and track follower increases.<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Buy $20 of Instagram ads to reach more running enthusiasts and increase total followers.<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">Collaborate with 2 running influencers on Instagram and promote it on our other social channels.&nbsp;&nbsp;<\/span><\/i><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now if you want to implement this process, <\/span><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/release-and-results-2503011c-7891-4e77-a93c-0ee521a6e8d3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">start with this template<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But before you jump into these experiments and tasks with the furor of a young buck, take a look at this graphic:<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/reports\/marketing-sprint-checklist-c026a686-abde-415b-a100-2d7317a3dadb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15427 size-full\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-18.png\" alt=\"Social Media Plan 18\" width=\"650\" height=\"498\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/a><a href=\"https:\/\/venngage.com\/templates\/reports\/marketing-sprint-checklist-c026a686-abde-415b-a100-2d7317a3dadb\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS REPORT TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After validating all of your tasks and experiments, you should assign them to your team members. If we take look at this <\/span><span style=\"font-weight: 400;\">sprint graphic<\/span><span style=\"font-weight: 400;\"> for our fictional social media plan, you will see that each experiment has a project owner:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/release-and-results-2503011c-7891-4e77-a93c-0ee521a6e8d3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"464\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-15.png\" alt=\"Social Media Plan 15\" class=\"wp-image-15424\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">This is a very common social media growth tactic that helps ensure things get done, or someone is held accountable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, we use this process at Venngage to help spread accountability around to the whole team. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should definitely use this approach in your social media plan as well!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you really want to learn more about setting high-level growth goals, <\/span><a href=\"https:\/\/venngage.com\/blog\/growth-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">check this article out<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Step Four: Create a posting or goal calendar in your social media plan to hit those metrics <\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have all your tasks and experiments outlined, it\u2019s time to schedule them in your social media plan. <\/span>If you need a reference for planning your timing, this detailed <a href=\"https:\/\/meetedgar.com\/blog\/social-media-posting-schedule\">posting schedule<\/a> offers a helpful breakdown of when and how often to publish content.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take the <a href=\"https:\/\/unmetric.com\/best-time-to-post-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">best times to post on social media<\/a> into consideration, this will probably require some research into when your audience is active.&nbsp;<\/span><\/p>\n\n\n\n<p>To make that scheduling process more efficient, consider using a tool to <a href=\"https:\/\/bulk.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\">schedule social media posts<\/a>\u2014it automates your content calendar based on your peak engagement times.<\/p>\n\n\n\n<p>To&nbsp;<a href=\"https:\/\/postiz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">manage multi social media<\/a>&nbsp;platforms effectively, it\u2019s important to have a clear workflow that keeps content organized, consistent, and easy to track. Using the right tools can help brands handle multiple accounts from one place, save time, and ensure a strong presence across all social channels.<\/p>\n\n\n\n<p>At the same time, consider the specifics of every social media. For example, the <a href=\"https:\/\/socialbu.com\/blog\/best-time-to-post-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">best time to post on TikTok<\/a> differs from the most recommended time frames for LinkedIn on YouTube.<\/p>\n\n\n\n<p>If you remember correctly from a previous section, a S.M.A.R.T. goal is time bound.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This schedule can be very vague and only include high-level goals, or get very specific and tackle individual <\/span><a href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media posts<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\">, they actually do both. On one page they outline their monthly high-level goals:<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-7b463d31-bbb6-423e-a6ce-c70045bc4d9c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15419 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-10.png\" alt=\"Social Media Plan 10\" width=\"650\" height=\"841\"><\/a><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-7b463d31-bbb6-423e-a6ce-c70045bc4d9c\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p>And then follow those up with a more detailed plan on the next page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-7b463d31-bbb6-423e-a6ce-c70045bc4d9c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-28.png\" alt=\"Social Media Plan 28\" class=\"wp-image-15437\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">I like this approach because it helps the team keep their eye on both big goals and smaller inputs. If you only focus on one or the other it\u2019s very easy to get lost in the weeds.&nbsp;<\/span>Once you have your promotion workflow, it may be worth looking for some&nbsp;social media management&nbsp;agencies (or even tools) to help you out. Once your promotion workflow is clear, working with a <a href=\"https:\/\/feedbird.com\" target=\"_blank\" rel=\"noreferrer noopener\">social media management agency<\/a> can help ensure your content is planned and executed consistently.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re a fan of the weekly sprints, you can also use this <\/span><span style=\"font-weight: 400;\">social media plan template<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/strategy-project-timeline-e19e1429-f820-45ee-8d93-e056c551f0ad\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"421\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-20.png\" alt=\"Social Media Plan 20\" class=\"wp-image-15429\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/strategy-project-timeline-e19e1429-f820-45ee-8d93-e056c551f0ad\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS INFOGRAPHIC TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Or something simple like this <\/span><span style=\"font-weight: 400;\">marketing plan<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/red-marketing-strategy-project-timeline-691e27f6-b8d6-4357-b84a-0e8beec56939\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"265\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-9.png\" alt=\"Social Media Plan 9\" class=\"wp-image-15418\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/roadmaps\/red-marketing-strategy-project-timeline-691e27f6-b8d6-4357-b84a-0e8beec56939\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS ROADMAP TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p>It\u2019s really up to what your business wants to achieve and how much they want to plan in advance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/project-timeline-b76bafe7-1cc5-468a-8004-97f59383b10d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"555\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-13.png\" alt=\"Social Media Plan 13\" class=\"wp-image-15422\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-left\">For example, a shorter <a href=\"https:\/\/posteverywhere.ai\/blog\/best-social-media-scheduling-tools\">social media schedule<\/a> or schedule facebook group posts&nbsp;could look like this. look like this:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/project-timeline-b76bafe7-1cc5-468a-8004-97f59383b10d\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS INFOGRAPHIC TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In a case like this where the goal has such a short time period, I would recommend being very detailed and clear. This will help a lot in the review process, and those findings can make or break your future experiments as well. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Step Five: Visualize the previous steps into an organized social media plan<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You made it to the final and easiest step of creating a social media plan. In this step, we are going to take all of the information from the previous steps and create a helpful visual with it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Visualizing your social media plan is beneficial for any company because it helps your whole team understand it. And when you present it to other people, it will be easy to follow. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So let\u2019s get started!<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Section one of your social media plan: Current strategy &amp; baselines<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Introduce your current strategy and baselines as soon as possible in your social media plan. This approach shows exactly where you want or need to make improvements, which will help solidify your main goals later on. &nbsp;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example in this <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\">, they explain some of their high-level metrics on the first page. <\/span><a href=\"https:\/\/venngage.com\/templates\/proposals\/blue-social-media-marketing-plan-24f43cda-0dcb-400a-8003-49f0a3072401\"><br><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/blue-social-media-marketing-plan-24f43cda-0dcb-400a-8003-49f0a3072401\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-26.png\" alt=\"Social Media Plan 26\" class=\"wp-image-15435\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/blue-social-media-marketing-plan-24f43cda-0dcb-400a-8003-49f0a3072401\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The focus is on three high-level metrics that matter to their company, with supporting metrics to the left. Those numbers will stick in the reader&#8217;s mind and can be referenced later in the plan. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus they are presented in a <\/span><a href=\"https:\/\/venngage.com\/blog\/business-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visually appealing way<\/span><\/a><span style=\"font-weight: 400;\"> that draws the eye right to them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The same can be said about this <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/reports\/digital-marketing-report-691a1201-bb3f-4565-9441-d3a492833ff0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-5.png\" alt=\"Social Media Plan 5\" class=\"wp-image-15414\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/reports\/digital-marketing-report-691a1201-bb3f-4565-9441-d3a492833ff0\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS REPORT TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The first section doesn\u2019t have to be dominated by figures and metrics. It also provides a place for you to explain what is and isn\u2019t working in your current plans.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Like in this <\/span><span style=\"font-weight: 400;\">social media plan template<\/span><span style=\"font-weight: 400;\"> that we referenced earlier:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-3.png\" alt=\"Social Media Plan 3\" class=\"wp-image-15412\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you can see, they state that Instagram has been an important part of their current strategy. Then, they explain that Facebook and Twitter are not as valuable in helping them reach their goals. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This brief explanation will help the reader understand why all of their future goals are focused on Instagram.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Section two of your social media plan: High-level goals &amp; metrics<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">After explaining where you need to make improvements, it\u2019s time to outline how you plan on making those improvements. And quantify exactly how much you want to improve by.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this section, I recommend outlining your high-level goals, and the metrics you plan to track or improve. Like we saw in the section above, a good goal is S.M.A.R.T.:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/the-planning-process-d89aae1e-e360-46d4-8007-07dbcb4ff1d9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"797\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-8.png\" alt=\"Social Media Plan 8\" class=\"wp-image-15417\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">If you forget one part of the framework, the goal won\u2019t be very useful or impactful. For example, take a look at the goal in this social media plan:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-14.png\" alt=\"Social Media Plan 14\" class=\"wp-image-15423\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The primary goal in this brand\u2019s Objective section hits all the main points in the S.M.A.R.T. framework. It\u2019s time-bound, quantifiable and relevant&#8211;things a lot of people forget to include.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this example, they bring attention to the measurable metric they want to improve with a bold font. This design choice will make sure that even people skimming the social media plan will understand your goals. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, they use <\/span><a href=\"https:\/\/venngage.com\/blog\/infographic-design-6-ways-to-use-icons\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">well-placed icons<\/span><\/a><span style=\"font-weight: 400;\"> to make the metric stand out even more! When people are reading this social media plan they will tend to pay more attention to the content that is presented with icons.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, writing down your goal is only half of the battle in this section. You also need to highlight which metrics you are going to use to measure success. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this <\/span><span style=\"font-weight: 400;\">social media plan template<\/span><span style=\"font-weight: 400;\">, their key metrics actually get as much attention as the main goals:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-77ea16f3-c9ab-44df-b28c-8de0f52be08a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-27.png\" alt=\"Social Media Plan 27\" class=\"wp-image-15436\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-77ea16f3-c9ab-44df-b28c-8de0f52be08a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is a great way to really drive home that these are the metrics that your team should actually care about as well. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Especially when the goal is company-wide, and not strictly influenced by your team. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Section three of your social media plan: prioritized inputs, tasks &amp; experiments<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have presented the main goals in your social media plan, it\u2019s time to break them down into manageable chunks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We covered a lot in the planning section above, so let\u2019s jump right into how to present it effectively. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I think that following the S.M.A.R.T. framework in this section will be very beneficial as well. That means each input or experiment should check all of the same boxes that the goals did. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As well as having an owner that ensures the input is completed to the best of their ability.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We can take a look at this <\/span><span style=\"font-weight: 400;\">social media plan template<\/span><span style=\"font-weight: 400;\"> to see a well-constructed example of that:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-21.png\" alt=\"Social Media Plan 21\" class=\"wp-image-15430\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you can see, each of the main inputs or experiments is S.M.A.R.T. And every input has a project leader assigned to it as well.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By using a <\/span><a href=\"https:\/\/venngage.com\/blog\/process-infographic-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">process infographic<\/span><\/a><span style=\"font-weight: 400;\">, they outline how the experiments interact with each other as well. For complicated experiments, I wholeheartedly recommend visualizing it in a similar way. &nbsp;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now if you want something a little more informational, this <\/span><span style=\"font-weight: 400;\">social media plan template<\/span><span style=\"font-weight: 400;\"> may be perfect for you:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/business-promotional-marketing-plan-18f8683f-f4b6-4000-885e-2a886232c68b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-1.png\" alt=\"Social Media Plan 1\" class=\"wp-image-15410\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/business-promotional-marketing-plan-18f8683f-f4b6-4000-885e-2a886232c68b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this example, they <\/span><a href=\"https:\/\/venngage.com\/blog\/symbols-and-meanings\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">use symbols or icons<\/span><\/a><span style=\"font-weight: 400;\"> to draw your eye to the important information first. And then use relevant icons to help break down the process even more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This example may present something very similar to the previous plan, but it includes a lot more relevant information. And then they even take it further on the next page:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/business-promotional-marketing-plan-18f8683f-f4b6-4000-885e-2a886232c68b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-4.png\" alt=\"Social Media Plan 4\" class=\"wp-image-15413\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">When both of these pages are viewed together you can quickly see how they are going to attack their main goals. And that should be exactly what this section is all about.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Section four of your social media plan: Content &amp; experiment calendar<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">After your main inputs are set in stone, it\u2019s important to add them a timeline or calendar! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For this section, I would recommend using a table or a&nbsp;<\/span><a href=\"https:\/\/venngage.com\/templates\/infographics\/timeline\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">timeline infographic<\/span><\/a><span style=\"font-weight: 400;\"> to visualize it effectively. Both of these options are easy to follow, and people know how to read them immediately.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I know that most people are comfortable with making a simple table, so let\u2019s start there. The following <\/span><span style=\"font-weight: 400;\">social media plan template<\/span><span style=\"font-weight: 400;\"> uses a table to lay out their marketing plan for the next few weeks:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/business-promotional-marketing-plan-18f8683f-f4b6-4000-885e-2a886232c68b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-6.png\" alt=\"Social Media Plan 6\" class=\"wp-image-15415\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">These designers take a straightforward but efficient approach to show how to campaign will shake out. I also like how organized the <a href=\"https:\/\/venngage.com\/blog\/report-design\/\" target=\"_blank\" rel=\"noopener\">report design<\/a> stays very organized because of the table.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, I think <\/span><span style=\"font-weight: 400;\">timeline infographics<\/span><span style=\"font-weight: 400;\"> are perfect for your social media marketing plan.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/project-timeline-9a48e8ba-db0b-4a39-8942-1ab7cfe13ff3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"1091\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-23.png\" alt=\"Social Media Plan 23\" class=\"wp-image-15432\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/project-timeline-9a48e8ba-db0b-4a39-8942-1ab7cfe13ff3\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS INFOGRAPHIC TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Timeline infographics are more suited for goals that have a lot of inputs or experiments though. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Each input can be explained in greater detail and show how it ties back to the main goals. And when you present the info in this way, the steps in the whole process can be illustrated clearly. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Section five of your social media plan: Supporting information<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">For the final section, we are going to look at some of the supporting sections you can add to your social media plan.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These extras are completely optional, but I believe they will add some important info that can help round out your plan. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Probably the most popular addition to a social media plan is the customer or <\/span><a href=\"https:\/\/venngage.com\/blog\/user-persona-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">persona guide<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-7b463d31-bbb6-423e-a6ce-c70045bc4d9c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-16.png\" alt=\"Social Media Plan 16\" class=\"wp-image-15425\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">These guides will outline the perfect or target customer in your <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\">. You can see an example of this below:<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/content-marketing-plan-7b463d31-bbb6-423e-a6ce-c70045bc4d9c\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These can be very basic and only list what social networks you want to target, and which <a href=\"https:\/\/blog.contentstudio.io\/best-social-media-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">social media marketing tools<\/a> you want to use. Or very detailed and talk about very specific things like education, gender or salary like in this <\/span><span style=\"font-weight: 400;\">social media plan<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-19.png\" alt=\"Social Media Plan 19\" class=\"wp-image-15428\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/promotional-marketing-plan-011d09df-be07-4614-827c-13669825bf58\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Next, on the list of supporting sections, we have your mission statement or company goals. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is something you should refer back to when working on your&nbsp;<\/span><span style=\"font-weight: 400;\">plan and goals. So you might as well add it to the <\/span><span style=\"font-weight: 400;\">social media plan:<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"841\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Social-Media-Plan-2.png\" alt=\"Social Media Plan 2\" class=\"wp-image-15411\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE THIS PROPOSAL TEMPLATE<\/button><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This will ensure that your team keeps their eyes on the prize throughout the whole social media campaign as well. Because when you are in the weeds&nbsp;every day, it\u2019s easy to forget what you\u2019re working towards. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>Tips and best practices for developing a social media plan<\/strong><\/h2>\n\n\n\n<p>Like any business venture, social media requires a well-thought out and well-planned strategy. <\/p>\n\n\n\n<p>To succeed, the following tips and best practices are advised to build a successful social media strategy that actually drives results.<\/p>\n\n\n\n<ul>\n<li><strong>Define your goals:<\/strong> Clearly outline what you want to achieve with your social media efforts. Are you aiming to increase brand awareness, drive website traffic, generate leads, or enhance customer satisfaction?<\/li>\n\n\n\n<li><strong>Identify your target audience:<\/strong> Understand who you are trying to reach on social media. Research the demographics, interests, and online behaviors to tailor your content accordingly.<\/li>\n\n\n\n<li><strong>Choose the right platforms:<\/strong> Select social media platforms that align with your target audience and goals. Consider factors like platform usage, demographics, and content formats.<\/li>\n\n\n\n<li><strong>Develop a content strategy:<\/strong> Create a plan for your social media content. Determine the type of content you will share (blog posts, images, videos), frequency of posting, and topics you will cover.<\/li>\n\n\n\n<li><strong>Create engaging content:<\/strong> Develop high-quality content that resonates with your audience. Use visuals, storytelling, and humor to make your content stand out.<\/li>\n\n\n\n<li><strong>Utilize social media analytics:<\/strong> Track your social media performance using analytics tools. Monitor metrics like engagement, reach, and conversions to measure the effectiveness of your strategy.<\/li>\n\n\n\n<li><strong>Engage with your audience:<\/strong> Respond to comments, messages, and mentions promptly. Build relationships with your followers by actively participating in conversations.<\/li>\n\n\n\n<li><strong>Monitor trends and adapt:<\/strong> Stay up-to-date with the latest social media trends and best practices. Be willing to adjust your strategy as needed to remain relevant.<\/li>\n\n\n\n<li><strong>Collaborate with influencers:<\/strong> Partner with influencers in your industry to reach a wider audience and gain credibility.<\/li>\n\n\n\n<li><strong>Set a budget and allocate resources:<\/strong> Determine how much you can invest in social media and allocate resources accordingly. Consider factors like content creation, advertising, and social media management tools.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"plan\"><strong>Example of a social media plan<\/strong><\/h2>\n\n\n\n<p>When developing a social media plan, you need to be comprehensive in order to have clarity and ,focus your efforts. <\/p>\n\n\n\n<p>Additionally, a detailed plan outlines key performance indicators (KPIs), making it easier to track your progress and measure the success of your social media campaigns. <\/p>\n\n\n\n<p>Furthermore, a comprehensive plan can be adapted as needed to respond to changes in the market or your target audience. By taking a comprehensive approach, you can increase your chances of achieving your desired outcomes and maximizing your return on investment.<\/p>\n\n\n\n<p>Here&#8217;s a great example of a social media plan. It includes the following: <\/p>\n\n\n\n<ul>\n<li><strong>Cover page: <\/strong>Prominently displays the document&#8217;s purpose.<\/li>\n\n\n\n<li><strong>Table of Contents<\/strong> Organizes the plan into distinct sections for easy navigation.<\/li>\n\n\n\n<li><strong>Current social presence: <\/strong>This page provides a snapshot of the current state of social media presence across various platforms. It also includes metrics such as follower count, engagement rates, and typical audience demographics.<\/li>\n\n\n\n<li><strong>Ideal audience: <\/strong>The social media plan provides detailed descriptions about the demographics, interests, and habits. <\/li>\n\n\n\n<li><strong>Mission statement:<\/strong>  Defines what the brand aims to achieve with its social media activities (e.g., increase brand awareness, boost sales, engage with customers).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/thumbnails.venngage.com\/template\/054ac151-a6e0-4888-a3c2-7b229f26eb56.png\" alt=\"Social Media Marketing Proposal Template\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/proposals\/social-media-marketing-plan-054ac151-a6e0-4888-a3c2-7b229f26eb56\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE THIS TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><b>Conclusion <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s it! You can obviously expand any of these sections to fit your needs, but each social media plan should include at least the four main section:<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Current Strategy &amp; Baselines<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">High-Level Goals &amp; Metrics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prioritized Inputs, Tasks &amp; Experiments <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Content &amp; Experiment Calendar<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have already finished your own social media plan, I would recommend checking out our guides on creating better social media graphics:<\/span><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forget Stock Photos, Use These 8 Social Media Graphic Design Tips Instead<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Or check out some of our templates for <\/span><a href=\"https:\/\/venngage.com\/templates\/social-media\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">each social network here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>Succeeding on social media is hard. There are millions of accounts sharing billions of tweets, posts, and messages each day. Sometimes cutting through all of that noise seems insurmountable. There are a ton of factors that go into a successful social media account. But there is one thing that successful brands have: a clear social [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":95614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,598],"tags":[260,272],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Succeeding on social media isn&#039;t complicated, this easy 5-step social media plan will help you build a real social media following in no time!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/social-media-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Social Media Strategy - Venngage\" \/>\n<meta property=\"og:description\" content=\"Succeeding on social media isn&#039;t complicated, this easy 5-step social media plan will help you build a real social media following in no time!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/social-media-plans\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T15:54:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T15:45:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RyanMcCready1\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan McCready\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/social-media-plans\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/How-to-Create-a-Social-Media-Strategy.png\",\"width\":3200,\"height\":1800,\"caption\":\"how to create a social media strategy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/social-media-plans\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/social-media-plans\/\",\"name\":\"How to Create a Social Media Strategy - 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