{"id":15293,"date":"2023-06-15T06:00:00","date_gmt":"2023-06-15T10:00:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=15293"},"modified":"2026-04-09T04:15:53","modified_gmt":"2026-04-09T08:15:53","slug":"company-brochure","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/company-brochure\/","title":{"rendered":"31 Company Brochure Examples &#038; Ideas to Promote Your Business"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"541\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/21-Brochure-Templates-and-Design-Tips-.jpg\" alt=\"21 Company Brochure Templates and Design Tips\" class=\"wp-image-32277\"\/><\/figure><\/div>\n\n\n<p>Brochures may feel old-school, but the right design can still grab attention in a way digital ads can\u2019t. I\u2019ve seen well-crafted brochures leave a lasting impression, because they do more than look nice.<\/p>\n\n\n\n<p>The right design doesn\u2019t just look good, it helps people understand and remember your brand. In this guide, you\u2019ll learn how to put together a company brochure that actually works, plus how to customize ready-made <a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noreferrer noopener\">brochure templates<\/a> with our <a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noreferrer noopener\">free brochure maker<\/a>.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>CREATE A BROCHURE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of company brochures (with examples)<\/strong><\/h2>\n\n\n\n<p>Not all brochures or business pamphlets serve the same purpose. Over the years, I\u2019ve come across brochures that impressed me instantly and others that barely held my attention. <\/p>\n\n\n\n<p>The difference usually comes down to whether the brochure matched its purpose. Here\u2019s a breakdown of the main types, with examples I\u2019ve seen work in practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Corporate brochure<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/templates\/brochures\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate brochures<\/a> are designed for big businesses and professional services that want to showcase credibility. They\u2019re often used in meetings or conferences to highlight expertise, achievements, and company values. <\/p>\n\n\n\n<p>Typically, you\u2019ll see law firms, consultancies, financial institutions, and corporate headquarters use corporate brochures. Their purpose is to reassure potential clients or partners that the organization is established, trustworthy, and capable.<\/p>\n\n\n\n<p>One strong corporate brochure design example is this <em>tech company tri-fold brochure<\/em> which places a clean layout around company story, services, visuals and contact info.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/technology-company-profile-tri-fold-brochure-955ebf1f-b014-4899-af2f-6f66de334d58\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-12.png\" alt=\"Technology Company Profile Tri-fold Brochure Template\n\" class=\"wp-image-107084\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-12.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-12-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/technology-company-profile-tri-fold-brochure-955ebf1f-b014-4899-af2f-6f66de334d58\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Product brochure<\/h3>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/templates\/brochures\/product\" target=\"_blank\" rel=\"noreferrer noopener\">Product brochures<\/a> dive into the details\u2014features, benefits, and specs. When I was researching laptops, I picked up a product brochure that laid everything out side by side. That simple comparison chart made my decision so much easier, and it\u2019s a great example of how these brochures support the buying process.<\/p>\n\n\n\n<p>Another good example is this brochure template below, its clean layout makes it perfect for showcasing product lines\u2014whether you\u2019re a retailer highlighting seasonal collections, a tech company comparing models or a small business introducing a new product range. The design balances visuals with concise descriptions so customers can quickly see what makes each option valuable.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-13.png\" alt=\"Product Tri-fold Brochure Template\n\" class=\"wp-image-107085\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-13.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-13-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-cream-and-brown-product-tri-fold-brochure-920a0198-a006-49ae-8dba-467cd3c4fee5\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Product brochures are most often used by retailers, electronics companies, and manufacturers to give customers clear, structured information that helps them compare and choose confidently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Service brochure<\/h3>\n\n\n\n<p>Service-based businesses rely on these brochures to explain what they offer, how they deliver value, and why clients should trust them.<\/p>\n\n\n\n<p>Typically, consulting firms, financial advisors, agencies, legal practices and other professional service providers use service brochures. The purpose is to educate prospects, establish credibility and guide them toward contacting you.<\/p>\n\n\n\n<p>For example, this mortgage and loan services brochure template is designed specifically for financial and professional services. It\u2019s structured with clear sections for outlining service features, highlighting client benefits, showcasing testimonials and adding contact details. <\/p>\n\n\n\n<p>The tri-fold format also makes it easy to hand out at events or send by mail, giving potential clients a polished takeaway they can reference later.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/mortgage--loan-services-brochure-fd6eaee6-4d99-451b-81e7-e09f35404f67\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-14.png\" alt=\"Mortgage &amp; Loan Services Brochure Template\n\" class=\"wp-image-107086\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-14.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-14-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/mortgage--loan-services-brochure-fd6eaee6-4d99-451b-81e7-e09f35404f67\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Sales brochure<\/h3>\n\n\n\n<p>Unlike a corporate or service brochure, <a href=\"https:\/\/venngage.com\/templates\/brochures\/sales\" target=\"_blank\" rel=\"noreferrer noopener\">sales brochures<\/a> are built to spark action right away. They\u2019re usually bold, benefit-driven and straight to the point. <\/p>\n\n\n\n<p>I still remember a SaaS startup that slipped one into my conference tote bag\u2014the design was simple, but the clear headline, quick proof points, and demo link stuck with me long after the event.<\/p>\n\n\n\n<p>Venngage\u2019s tri-fold sales brochure template is a good example of this approach. The bright palette grabs attention, while the structured layout makes space for value statements, offers and a strong call to action. It\u2019s the kind of brochure a sales rep could confidently use at a trade show, a networking event or even as a follow-up mailer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/blue-and-yellow-sales-tri-fold-brochure-b5572750-9402-48a8-b637-eeca5b37eacf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-15.png\" alt=\"Blue Yellow Sales Tri-fold Brochure Template\n\" class=\"wp-image-107150\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-15.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-15-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/blue-and-yellow-sales-tri-fold-brochure-b5572750-9402-48a8-b637-eeca5b37eacf\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">Advertising brochure<\/h3>\n\n\n\n<p>Advertising brochures are built for speed, they\u2019re designed to capture attention and spark action around a single campaign. I\u2019ve seen them work especially well for short-term promotions, like a gym offering discounted memberships at the start of the year. The bold messaging and clear layout made it impossible to miss the deal.<\/p>\n\n\n\n<p>A good example is this home appliance launch brochure template. It\u2019s tailored for product launches, with space for big visuals, key product highlights and limited-time offers. The design makes it easy for customers to see what\u2019s new and why they should act quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/home-appliance-launch-brochure-9ab94fa6-9c72-45fa-b965-43d8c3ec14ed\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-16.png\" alt=\"Home Appliance Launch Brochure Design Template\n\" class=\"wp-image-107151\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-16.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-16-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/home-appliance-launch-brochure-9ab94fa6-9c72-45fa-b965-43d8c3ec14ed\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>These brochures are typically used by retailers, consumer electronics brands and event marketers. The purpose is straightforward: create urgency, deliver key information fast and drive immediate action, whether that means visiting a store, scanning a QR code, or signing up for an event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organization brochure<\/h3>\n\n\n\n<p>Organization brochures work best when they focus on people and impact. I once received one from a local charity that simply shared the stories of families they had supported. It wasn\u2019t overly designed, but that honesty made it powerful and it made me want to help.<\/p>\n\n\n\n<p>This simple charity brochure template is a good example of how to do this well. The clean layout keeps the spotlight on the mission and provides space for programs, testimonials and a clear call to action. It\u2019s the kind of brochure a school might hand out at an open house or a non-profit might share with new donors to build a deeper connection.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/purple-and-white-modern-simple-charity-brochure-28154b86-eb17-4e67-a754-5632fb0e6647\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-17.png\" alt=\"Purple White Charity Brochure Template\n\" class=\"wp-image-107158\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-17.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-17-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/purple-and-white-modern-simple-charity-brochure-28154b86-eb17-4e67-a754-5632fb0e6647\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">About us \/ company introduction brochures<\/h3>\n\n\n\n<p>These professional brochures use storytelling to introduce a brand\u2014its roots, mission, values and vision. At a pitch event, a founder handed me one that included their journey, their \u201cwhy,\u201d and even a handwritten note from the team. That kind of personal touch made their company feel far more human than just another logo.<\/p>\n\n\n\n<p>A great example is this minimalist company brochure template. Its understated design directs attention to narrative elements\u2014history, values, team and brand promises without overwhelming readers<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/black-and-brown-minimalist-company-brochure-15aa0845-4daf-4217-9981-339df6b69b4f\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-18.png\" alt=\"Black Brown Company Brochure Template\n\" class=\"wp-image-107161\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-18.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-18-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/black-and-brown-minimalist-company-brochure-15aa0845-4daf-4217-9981-339df6b69b4f\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Founders, small businesses and companies entering new markets often use these. The purpose is to build connection, credibility and familiarity, making the reader feel they know who you are, not just what you do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Program brochure<\/h3>\n\n\n\n<p>Program brochures like <a href=\"https:\/\/venngage.com\/templates\/brochures\/conference-and-seminar\" target=\"_blank\" rel=\"noreferrer noopener\">conference and seminar brochures<\/a>, act like roadmaps for events. A well-designed one lays out the schedule, introduces speakers and highlights key sessions so participants know exactly where to focus their time. When done right, it keeps people organized and engaged from start to finish.<\/p>\n\n\n\n<p>This leadership conference brochure template is a strong example. Its structured layout balances session times, speaker bios and event highlights in a way that\u2019s easy to follow.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/leadership-conference-agenda-brochure-e0eec6bf-5021-4885-90c5-33a2e92e1fa5\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-19.png\" alt=\"Leadership Conference Agenda Brochure Template\n\" class=\"wp-image-107168\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-19.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/09\/image-19-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/leadership-conference-agenda-brochure-e0eec6bf-5021-4885-90c5-33a2e92e1fa5\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>These brochures are commonly used for conferences, workshops and training programs. Their purpose is more than just sharing logistics, they create clarity, set expectations and help attendees get the most out of the experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the goal of a company brochure?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The goal of a company brochure is to motivate readers to take action. Whether that\u2019s contacting your company or buying your product\/service, they first have to give you the time of day to actually pick up and read it! Make sure to keep these goals in mind throughout the design process.<\/span><\/p>\n\n\n\n<p>Specific goals of a company brochure can include:<\/p>\n\n\n\n<ul>\n<li>Act as a reference for the products and\/or services your company offers<\/li>\n\n\n\n<li>Support sales efforts by improving credibility to <a href=\"https:\/\/www.close.com\/blog\/sales-objection-handling\" target=\"_blank\" rel=\"noreferrer noopener\">answer any objections<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/lead-generation\/\">Generate leads<\/a> for your business<\/li>\n\n\n\n<li>Establish communication channels with potential clients<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/gradient-marketing-tri-fold-brochure-a1c1f3c1-7fe2-460d-803c-226f50dc3018\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Colorful-Tri-Fold-Marketing-Brochure-Template.jpg\" alt=\"Marketing Tri Fold Brochure Template\n\" class=\"wp-image-32281\" width=\"500\" height=\"968\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/gradient-marketing-tri-fold-brochure-a1c1f3c1-7fe2-460d-803c-226f50dc3018\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to design an effective company brochure step-by-step<\/strong><\/h2>\n\n\n\n<p>As a marketer, I\u2019ve designed and reviewed a lot of brochures, and one thing is clear: the best ones don\u2019t just look good, they serve a purpose. <\/p>\n\n\n\n<p>An effective brochure guides readers, builds trust, and nudges them toward action. Here\u2019s a step-by-step process that blends design best practices with real-world marketing experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\"><strong>1. Identify the purpose and strategy of your brochure<\/strong><\/h3>\n\n\n\n<p>The first and most important tip that you should follow is to decide on the central purpose and strategy of your company brochure, such as new product launch, company event or conference promotion, or employee recruitment. Putting in the time now to plan out your layout will likely save you from wasting valuable time and money later to fix any mistakes.<\/p>\n\n\n\n<p>For instance, product launch brochures usually have tri-fold or gatefold layout so you can highlight the features, pricing and benefits of a product.<\/p>\n\n\n\n<p>Planning all this from scratch can feel like a lot. If you know your purpose but not how to turn it into sections and copy, start from a draft instead of a blank page. Feed your company details into the <a href=\"https:\/\/venngage.com\/ai-tools\/brochure-generator\">AI brochure generator<\/a> and you&#8217;ll get a structured first version \u2014 headline, sections, and flow already in place \u2014 that you can rework once you&#8217;ve set your direction.<\/p>\n\n\n\n<p>Browse our selection of free <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/templates\/brochures\">brochure templates<\/a> for ideas. For example, this bi-fold brochure template is clear and simple. Its purpose is to attract new leads, so contact information for the sales team is displayed on every page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/yellow-commercial-bi-fold-brochure-00d90063-64f5-4560-8111-03d4fcd18fc9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Yellow-Commercial-Bi-Fold-Brochure-Template.png\" alt=\"Yellow Commercial Bi Fold Brochure Template\" class=\"wp-image-37973\" width=\"480\" height=\"774\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/yellow-commercial-bi-fold-brochure-00d90063-64f5-4560-8111-03d4fcd18fc9\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>The brochure planning&nbsp;process involves:<\/strong><\/p>\n\n\n\n<ol>\n<li>Deciding&nbsp;who your target audience is<\/li>\n\n\n\n<li>What most needs to be communicated to your audience<\/li>\n\n\n\n<li>The central message<\/li>\n\n\n\n<li>Your budget<\/li>\n\n\n\n<li>Whether or not you need printed copies.<\/li>\n<\/ol>\n\n\n\n<p>This will help dictate the overall direction of your design and will ensure that the brochure design matches your <a href=\"https:\/\/venngage.com\/design-dictionary\/branding-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>brand<\/u><\/a> identity.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/nonprofit-pet-shelter-tri-fold-brochure-17cacd08-9bee-40d9-b1f2-2c41cb69d7f2\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Animal-Rescue-Tri-Fold-Brochure-Template-2.jpg\" alt=\"Animal Rescue Tri Fold Brochure\n\" class=\"wp-image-32286\" width=\"500\" height=\"968\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/nonprofit-pet-shelter-tri-fold-brochure-17cacd08-9bee-40d9-b1f2-2c41cb69d7f2\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Lastly, you should have a clear view of your brand personality and apply your company logo, color palette and typography to the brochure. <a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>This is to make sure all of your branding materials follow a consistent style<\/u><\/a>.<\/p>\n\n\n\n<p>Take a look at the well-planned flow of this <a href=\"https:\/\/venngage.com\/templates\/brochures\/tri-fold\" target=\"_blank\" rel=\"noreferrer noopener\"><u>trifold brochure template<\/u><\/a> for a college. The first section that the reader sees is an introduction to the college followed up by the value they offer to students. The reader is also shown the bios of the college\u2019s professional instructors before reading the tuition details. This helps to make the tuition cost seem more reasonable by the time the reader gets to that section.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a style=\"font-size: 1rem;\" href=\"https:\/\/venngage.com\/templates\/brochures\/college-tri-fold-brochure-87629877-3583-4154-930f-487fd98fd5f3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"1308\" class=\"aligncenter wp-image-15297 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/87629877-3583-4154-930f-487fd98fd5f3.png\" alt=\"brochure templates\" style=\"width: 600px;\"><\/a><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/college-tri-fold-brochure-87629877-3583-4154-930f-487fd98fd5f3\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\"><strong>2. Focus on readability<\/strong><\/h3>\n\n\n\n<p>Most people have short attention spans. You run the risk of losing readers if your brochure is too lengthy or difficult to read.<\/p>\n\n\n\n<p>I understand how tempting it may be, but don\u2019t list every single feature of your product or service. Rather, try to focus on your main selling points to grab the attention of your readers. For example, if your company creates electronic devices, you can highlight company\u2019s flagship products or services in a grid form with brief details for each product\/service. If you find it hard to trim long descriptions, a <a href=\"https:\/\/paragraph-generator.com\/paragraph-summarizer\" target=\"_blank\" rel=\"noreferrer noopener\">paragraph summarizer<\/a> helps make your message short and clear before adding it to your brochure.<\/p>\n\n\n\n<p>You should also stick to straightforward, simple language, such as &#8216;Contact us&#8217; or &#8216;Request for quote.&#8217; Your credibility lowers with an increase in complex language. Don\u2019t fall into this trap!<\/p>\n\n\n\n<p>Here\u2019s one of our company brochure templates that follows this tip. It has clear and straightforward writing that helps to quickly get the message understood easily:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/teal-technology-tri-fold-brochure-cd57ccf9-53fb-43f9-83f5-ddde68f12077\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Minimalist-Tech-Brochure-Template.jpg\" alt=\"Technology Tri-fold Brochure Template\" class=\"wp-image-32289\" width=\"500\" height=\"968\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/teal-technology-tri-fold-brochure-cd57ccf9-53fb-43f9-83f5-ddde68f12077\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This bi-fold brochure template uses icons as bullet points to make the selling points easy to scan.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/bright-marketing-consultant-bi-fold-brochure-8a84fb08-6ae4-4a1d-9c39-ef0bddf9392f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Bright-Marketing-Consultant-Bi-Fold-Brochure-Template.png\" alt=\"Bright Marketing Consultant Bi Fold Brochure Template\n\" class=\"wp-image-37974\" width=\"480\" height=\"774\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/bright-marketing-consultant-bi-fold-brochure-8a84fb08-6ae4-4a1d-9c39-ef0bddf9392f\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\"><strong>3. Plan out the order of information in brochure templates<\/strong><\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/trifold-brochure-templates\/\"><u>Trifold brochures<\/u><\/a> have a limited amount of space for information\u2013and bi-fold brochure designs even less so.<\/p>\n\n\n\n<p>If the reader is not impressed by the first section that they read, they most likely will not be compelled to read any further.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to only include information that any new potential lead should initially know about your business. For example, this company brochure template mentions the company\u2019s smart investment technology:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/financial-investment-business-bi-fold-brochure-e08332ba-c544-4c18-b5ce-2466b91e0992\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Financial-Investment-Business-Bi-Fold-Brochure-Template.png\" alt=\"Financial Investment Business Bi Fold Brochure Template\n\" class=\"wp-image-37978\" width=\"485\" height=\"782\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/financial-investment-business-bi-fold-brochure-e08332ba-c544-4c18-b5ce-2466b91e0992\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>What\u2019s so special about your company, product or service? Show it off early to hold their attention.<\/strong><\/p>\n\n\n\n<p>This brochure template for a travel agency uses gorgeous photography to show off Greece\u2019s natural beauty and its most appealing aspects as a tourist destination to gain readers&#8217; attention. It conveys that the company can help its customers visit such beautiful places. For stronger visuals, check these practical&nbsp;<a href=\"https:\/\/fixthephoto.com\/product-photography-tips.html\" target=\"_blank\" rel=\"noreferrer noopener\">product photography tips<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/greece-travel-tri-fold-brochure-a263d2b8-822e-43ea-82bf-efc349114961\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-6-635x1024.png\" alt=\"\" class=\"wp-image-73130\" width=\"476\" height=\"768\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-6-635x1024.png 635w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-6-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-6-768x1238.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-6-953x1536.png 953w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-6-730x1177.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-6.png 970w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/greece-travel-tri-fold-brochure-a263d2b8-822e-43ea-82bf-efc349114961\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">This brochure template features a computer store selling a line of notebooks. Readers of this type of brochure want to know two things: the features and prices of the laptops for sale.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/computer-sales-tri-fold-brochure-eb101191-0f39-49b8-8a58-d42c85602eae\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Modern-Business-Marketing-Brochure-Template.jpg\" alt=\"Modern Business Marketing Brochure Template\" class=\"wp-image-32291\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/computer-sales-tri-fold-brochure-eb101191-0f39-49b8-8a58-d42c85602eae\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\"><strong>4. Choose relevant colors<\/strong><\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\"><u>Your choice of colors<\/u><\/a> has a considerable impact on the initial perception your readers have about your company.<\/p>\n\n\n\n<p>A general rule of thumb is to use any&nbsp;<a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>brand colors<\/u><\/a> that your company already uses. From there you can incorporate other complimentary colors. This corporate business brochure template primarily uses the color of the company\u2019s logo, plus an aqua color as an accent:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/blue-consultant-bi-fold-brochure-c66188fd-c1b9-4be1-85c3-a01b7948cb46\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Blue-Consultant-Bi-Fold-Brochure-Template.png\" alt=\"Blue Consultant Bi Fold Brochure Template\" class=\"wp-image-37979\" width=\"480\" height=\"774\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/blue-consultant-bi-fold-brochure-c66188fd-c1b9-4be1-85c3-a01b7948cb46\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/disney-villains\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Certain colors just work better for different types of companies.<\/span><\/a><span style=\"font-weight: 400;\"> For example, the pastel green used in this professional brochure template perfectly suits a home decor business.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/product-sales-tri-fold-brochure-bd44c7b4-3635-4b96-b85d-45a800df8751\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Modern-Product-Marketing-Tri-Fold-Brochure-Template-1.jpg\" alt=\"Modern Product Marketing Tri Fold Brochure Template\" class=\"wp-image-32293\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/product-sales-tri-fold-brochure-bd44c7b4-3635-4b96-b85d-45a800df8751\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\"><strong>5. Use consistent images<\/strong><\/h3>\n\n\n\n<p>The use of consistent imagery throughout your brochure, similar to your color choice, is crucial to creating a professional-looking brochure design.<\/p>\n\n\n\n<p>You\u2019ll want to use relevant images that incorporate well with the overall theme of your design. Some of our brochure templates make use of illustrations that reflect a theme, like this nature conservancy brochure:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/nature-conservancy-tri-fold-brochure-77c690e0-7532-4b58-be52-36b21ceed609\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Green-Creative-Nature-Tri-Fold-Brochure-Template.jpg\" alt=\"Green Creative Nature Tri Fold Brochure Template\" class=\"wp-image-32295\" width=\"500\" height=\"968\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/nature-conservancy-tri-fold-brochure-77c690e0-7532-4b58-be52-36b21ceed609\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Feel free to use stock images. Many of our professionally designed brochure templates already&nbsp;<a href=\"https:\/\/venngage.com\/blog\/incorporate-stock-photos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>incorporate&nbsp;stock images<\/u><\/a>.<\/p>\n\n\n\n<p>You can also access our in-editor library of thousands of free stock images if you want to make substitutions.&nbsp;Just make sure&nbsp;the stock images directly relate to any passages of text that they accompany.&nbsp;And groups of images&nbsp;should look like they belong together.<\/p>\n\n\n\n<p>If your stock images are too generic, it is more than worth it to <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\"><u>invest in paid images<\/u><\/a> or upload your own images. This may be the first time the reader has learned about your company and you don\u2019t want to ruin your one and only chance to impress them!<\/p>\n\n\n\n<p>Aside from photos, you can also use icons and stock illustrations. We have an in-editor icon library that makes it simple to click and replace icons, like in this brochure design:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/dog-food-bi-fold-brochure-be38aade-a43d-4c39-861f-aa59ce8bab10\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Dog-Food-Bi-Fold-Brochure-Template.png\" alt=\"Dog Food Bi Fold Brochure Template\" class=\"wp-image-37980\" width=\"500\" height=\"1161\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/dog-food-bi-fold-brochure-be38aade-a43d-4c39-861f-aa59ce8bab10\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>It\u2019s also a good idea to make sure your images are 300 dpi if you plan to print your brochure to ensure high-quality standards. Alternatively, you can save&nbsp;your company brochure templates as PDFs and <a href=\"https:\/\/flippingbook.com\/online-digital-brochure\" target=\"_blank\" rel=\"noreferrer noopener\"><u>convert your PDFs into digital brochures<\/u><\/a>&nbsp;and share them on your corporate site.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Take a look at the professional brochure template below that uses the same style of images throughout the entire brochure template. It adds to the professionalism of the brochure:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/professional-tri-fold-brochure-2bcc1534-6595-40a4-a1ce-73106de5f958\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Modern-Professional-Business-Tri-Fold-Brochure-Template.jpg\" alt=\"Modern Professional Business Tri Fold Brochure Template\" class=\"wp-image-32296\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/professional-tri-fold-brochure-2bcc1534-6595-40a4-a1ce-73106de5f958\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\"><strong>6. Maintain consistent font choice<\/strong><\/h3>\n\n\n\n<p>Have you ever seen an article or printed marketing material that uses multiple random <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/how-to-choose-fonts\/\"><u>fonts<\/u><\/a> throughout the entire design? Probably not. But if you have, I\u2019m sure you were appalled by the lack of professionalism.<\/p>\n\n\n\n<p>A good place to start is to use your existing company signature font if you have one. If not, check out our blog post on how to choose <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/brand-fonts\/\"><u>brand fonts<\/u><\/a>.<\/p>\n\n\n\n<p>You can use it for the entire brochure or you can add a complimentary font but it\u2019s a good idea not to add more than two additional fonts.<\/p>\n\n\n\n<p>Imagine if the following tri-fold template used different font styles for their headings. It would degrade the readability of the brochure.<\/p>\n\n\n\n<p>Brochure templates that don\u2019t make this mistake are easy to navigate through the information. Find out more about our <a href=\"https:\/\/venngage.com\/templates\/brochures\/travel\" target=\"_blank\" rel=\"noreferrer noopener\"><u>travel brochure templates<\/u><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/tourist-travel-tri-fold-brochure-4b0ef582-aa5c-48d3-8b17-9ccec516f2ba\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Minimalist-Travel-Tri-Fold-Brochure-Template.jpg\" alt=\"Minimalist Travel Tri Fold Brochure Template\" class=\"wp-image-32297\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/tourist-travel-tri-fold-brochure-4b0ef582-aa5c-48d3-8b17-9ccec516f2ba\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7\"><strong>7. Use sales copywriting over technical copywriting<\/strong><\/h3>\n\n\n\n<p>You might be inclined to think you have to include as much information as possible to tell the reader about what you have to offer. However, potential leads can simply visit your website to learn all about your amazing products and services. Your goal is to pique their interest enough to make them want to reach out to your company, like in this professional brochure template:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/creative-agency-tri-fold-brochure-e454f57e-174d-4763-a680-82d8d9452240\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Bold-Yellow-Modern-Tri-Fold-Brochure-Template.jpg\" alt=\"Bold Yellow Modern Tri Fold Brochure Template\" class=\"wp-image-32298\" width=\"500\" height=\"968\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/creative-agency-tri-fold-brochure-e454f57e-174d-4763-a680-82d8d9452240\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>For most readers, the limited amount of space in your brochure, especially a bi-fold brochure, is your first and only opportunity to capture valuable leads.<\/p>\n\n\n\n<p>In the following company brochure template, the first sentence that the reader sees is, \u201cTaking risks, so you don\u2019t have to\u201d. Clients look for a \u201cdo whatever it takes\u201d mentality when looking to contract tax law firms. This sales copy directly addresses the main concern that their target audience possesses.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/business-tri-fold-brochure-aaaf5ef8-7349-4279-9776-470582ba6538\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Simple-Business-Tri-Fold-Brochure-Template.jpg\" alt=\"Simple Business Tri Fold Brochure Template\" class=\"wp-image-32299\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/business-tri-fold-brochure-aaaf5ef8-7349-4279-9776-470582ba6538\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8\"><strong>8. Embrace white\/negative space in your brochure&nbsp;templates<\/strong><\/h3>\n\n\n\n<p>White\/negative space is the empty space in your design between different elements. Include white\/negative space to make your brochure design less cluttered. Here are some useful tips to increase the amount of white\/negative space in your brochure:<\/p>\n\n\n\n<ul>\n<li>Use lists whenever appropriate in place of text<\/li>\n\n\n\n<li>Avoid clutters of text, images and other graphics<\/li>\n<\/ul>\n\n\n\n<p>Some company brochure templates use white space perfectly to their advantage. Take this company brochure template for example. It creates a cleaner layout that feels more approachable to read.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/farm-fresh-tri-fold-brochure-c9b8fa8c-ff34-4888-9a54-b56b9afd72a0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Minimalist-Business-Tri-Fold-Brochure-Template.png\" alt=\"Minimalist Business Tri Fold Brochure Template\" class=\"wp-image-32309\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/farm-fresh-tri-fold-brochure-c9b8fa8c-ff34-4888-9a54-b56b9afd72a0\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9\"><strong>9. Use appropriate headlines<\/strong><\/h3>\n\n\n\n<p>The headline on the first page should instantly explain what the company brochure is all about. Make sure not to simply state the <a href=\"https:\/\/www.chamberofcommerce.org\/business-name-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">name of your business<\/a>. If the purpose of the company brochure is for advertising, describe the product or service you\u2019re offering and the benefits that it brings to the user, like in this example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-college-tri-fold-brochure-3351f067-81fe-4dd4-af36-20a0b2cb0b69\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/College-Marketing-Tri-Fold-Brochure-Template.jpg\" alt=\"College Marketing Tri Fold Brochure Template\" class=\"wp-image-32302\" width=\"500\" height=\"968\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-college-tri-fold-brochure-3351f067-81fe-4dd4-af36-20a0b2cb0b69\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Don\u2019t be scared to ask your readers to act now. Remember that most people have extremely short attention spans. You don\u2019t want to miss out on a potential sale.<\/p>\n\n\n\n<p>To incentivize your readers to act now, you can try using rebates, discounts or free gifts for purchases by a specific date. You can even inform your customers that your product quantities are small or prices will increase in the future to motivate readers to buy now.<\/p>\n\n\n\n<p>You can take it a step further by offering a money-back guarantee. Depending on your industry, think of the best way to motivate your readers to reach out to your company.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/france-travel-tri-fold-brochure-7602a72a-52f2-4fae-b53b-f3a609d8067a\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Creative-Travel-Tri-Fold-Brochure-Template.jpg\" alt=\"Creative Travel Tri Fold Brochure Template\" class=\"wp-image-32303\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/france-travel-tri-fold-brochure-7602a72a-52f2-4fae-b53b-f3a609d8067a\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10\"><strong>10. Give the reader reasons to respond<\/strong><\/h3>\n\n\n\n<p>Don\u2019t be scared to ask your readers to act now. Remember that most people have extremely short attention spans. You don\u2019t want to miss out on a potential sale.<\/p>\n\n\n\n<p>To incentivize your readers to act now, you can try using rebates, discounts, or free gifts for purchases by a specific date. You can even inform your customers that your product quantities are small or prices will increase in the future to motivate readers to buy now.<\/p>\n\n\n\n<p>You can take it a step further by offering a money-back guarantee. Depending on your industry, think of the best way to motivate your readers to reach out to your company.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/destination-travel-tri-fold-brochure-6b604f80-2ad0-4f9a-948d-b8706383b224\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Simple-Travel-Tri-Fold-Brochure-Template.jpg\" alt=\"Simple Travel Tri Fold Brochure Template\" class=\"wp-image-32304\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/destination-travel-tri-fold-brochure-6b604f80-2ad0-4f9a-948d-b8706383b224\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11\"><strong>11. Make it easy to respond<\/strong><\/h3>\n\n\n\n<p>Be sure to include the following vital contact information in your company brochure:<\/p>\n\n\n\n<ul>\n<li>Company name<\/li>\n\n\n\n<li>Website<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Social media accounts<\/li>\n\n\n\n<li>Phone number<\/li>\n\n\n\n<li>Address<\/li>\n<\/ul>\n\n\n\n<p>Some customers might not be able to locate your contact information even if you include everything. Avoid this risk by designing your contact information section to be highly visible.<\/p>\n\n\n\n<p>Take the corporate business brochure template below. Including a bio of the CEO as well as contact information properly listed on the next page makes the company seem more approachable.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-business-tri-fold-brochure-6a3376ac-1088-404f-805b-7a2d1b9e33b1\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"1308\" class=\"aligncenter wp-image-32305 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Professional-Business-Tri-Fold-Brochure-Template.jpg\" alt=\"Professional Business Tri Fold Brochure Template\" style=\"width: 600px;\"><\/a><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-business-tri-fold-brochure-6a3376ac-1088-404f-805b-7a2d1b9e33b1\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12\"><strong>12. Add call-to-actions<\/strong><\/h3>\n\n\n\n<p>What\u2019s the purpose of a business brochure if it doesn\u2019t make your readers want to take action?<\/p>\n\n\n\n<p>You can\u2019t expect your readers to take action just because your business brochure is well designed with great content.<\/p>\n\n\n\n<p>It\u2019s important to include CTAs as it motivates users to provide their contact information and take action.<\/p>\n\n\n\n<p>Make sure that the action you want them to take is clear and easily visible. Whether you want them to call you or tear off a piece of your brochure, keep the instructions clear to follow.<\/p>\n\n\n\n<p>You should include a minimum of one CTA on every page of your company brochure.<\/p>\n\n\n\n<p>It never hurts to instill certain emotions into your readers if it\u2019s well-intentioned. This brochure template includes the caption, \u201cAre You Ready? It\u2019s Flu Season. Protect your family and friends.\u201d This creates a sense of fear and guilt on the first page to get the reader to take action quickly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/medical-tri-fold-brochure-f04c2ace-0c3b-4138-b653-2cc7de96cb0e\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Simple-Medical-Tri-Fold-Brochure-Template.jpg\" alt=\"Simple Medical Tri Fold Brochure Template\" class=\"wp-image-32306\" width=\"500\" height=\"981\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/medical-tri-fold-brochure-f04c2ace-0c3b-4138-b653-2cc7de96cb0e\" target=\"_blank\" rel=\"noopener\">\n<button class=\"btn-cta\" ><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>With the help of powerful layout tools and user-friendly interfaces, you can easily create stunning company brochures and save time. To make it easier for you to find the right design tool, here&#8217;s a list of the <a href=\"https:\/\/venngage.com\/blog\/brochure-design-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 best brochure design software<\/a> you should try.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design-best-practices\"><strong>A few more brochure design best practices:<\/strong><\/h2>\n\n\n\n<p>Here are a few quick tips to keep in mind when you start designing your company brochure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proofread your work<\/strong><\/h3>\n\n\n\n<p>It goes without saying, but always proofread your work. You don\u2019t want to jeopardize the perceived professionalism of your company because of careless typos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make your CTAs the focal point of your brochure design<\/strong><\/h3>\n\n\n\n<p>Most business brochures have CTAs but often times they\u2019re placed in areas of the brochure that are not highly visible. Make any CTAs large and bold to minimize the chance that your readers completely miss them.<\/p>\n\n\n\n<p>Although it\u2019s more effective on web pages, it\u2019s also been proven that a woman pointing to a CTA increases total clicks. Consider following this same strategy to emphasize your CTAs when you customize&nbsp;our free brochure templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Print a test copy<\/strong><\/h3>\n\n\n\n<p>It\u2019s an exciting moment when you finish your prized company brochure.<\/p>\n\n\n\n<p>Before you get overly excited and rush it off to the printer, print out a full version and fold it exactly like the finalized versions, whether you\u2019ve chosen a <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/trifold-brochure-templates\/\"><u>tri-fold<\/u><\/a> or bi-fold brochure template. This ensures that all your text, fonts,and images are optimal and that all panels are in the correct order with the proper content.<\/p>\n\n\n\n<p>Do not make the mistake of assuming your company brochure is print-ready just because you verified everything in the digital version. As a final check, it\u2019s always a good idea to get as many other people as possible to proofread and review a hard copy of your brochure before it\u2019s printed.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\"  data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">CREATE A BROCHURE<\/button><\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brochure template FAQs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is a good brochure title?<\/strong><\/h3>\n\n\n\n<p>A good brochure title is clear, concise, and relevant to your audience. Experienced marketers recommend titles that highlight benefits or solutions\u2014for example, \u201cSmart Investing Made Simple\u201d or \u201cYour Guide to Workplace Design.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the difference between marketing brochures, sales brochures, and product brochures?<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Marketing brochures<\/strong> are designed to build awareness and share your brand\u2019s story.<\/li>\n\n\n\n<li><strong>Sales brochures<\/strong> are crafted to persuade and support direct selling efforts, often including offers or testimonials.<\/li>\n\n\n\n<li><strong>Product brochures<\/strong> provide in-depth details about specific products, their features, and their benefits to help customers make informed decisions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">More brochure templates and design guides<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/marketing-brochure-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">25+ Marketing Brochure Examples, Tips and Templates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/brochure-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Brochure Design Guide: Make a Brochure in 5 Steps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/how-to-make-a-pamphlet\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Make a Pamphlet in 4 Steps [+ Examples, Tips &amp; Templates]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/marketing-infographic-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">15 Marketing Infographic Templates and Tips to Boost Audience Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/essential-hr-poster-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">17 Essential Human Resources Poster Templates (Updated)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brochures may feel old-school, but the right design can still grab attention in a way digital ads can\u2019t. I\u2019ve seen well-crafted brochures leave a lasting impression, because they do more than look nice. The right design doesn\u2019t just look good, it helps people understand and remember your brand. In this guide, you\u2019ll learn how to [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":15562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[198,602],"tags":[214],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Learn how to design a brochure that impresses potential customers and bring in new leads. Get started with our free brochure templates today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/company-brochure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21 Company Brochure Examples to Promote Your Business - Venngage\" \/>\n<meta property=\"og:description\" content=\"Learn how to design a brochure that impresses potential customers and bring in new leads. Get started with our free brochure templates today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/company-brochure\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-15T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T08:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/brochuretemplates123.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1276\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara McGuire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/company-brochure\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/brochuretemplates123.jpg\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/brochuretemplates123.jpg\",\"width\":1276,\"height\":690,\"caption\":\"brochure templates\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/company-brochure\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/company-brochure\/\",\"name\":\"21 Company Brochure Examples to Promote Your Business - Venngage\",\"isPartOf\":{\"@id\":\"https:\/\/venngage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/venngage.com\/blog\/company-brochure\/#primaryimage\"},\"datePublished\":\"2023-06-15T10:00:00+00:00\",\"dateModified\":\"2026-04-09T08:15:53+00:00\",\"author\":{\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/7e294a129364a82dbaadde72be39d19a\"},\"description\":\"Learn how to design a brochure that impresses potential customers and bring in new leads. 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She has expertise in creating impactful visual narratives. With a focus on infographic design and content marketing strategies, she helps brands communicate complex ideas through engaging visuals. Her work combines creativity with data-driven insights, making her a trusted voice in visual communication and content marketing. She believes that growth by content doesn't require a big budget if you're scrappy. Her writing has been published on Marketing Profs, HubSpot, and Content Marketing Institute. Follow her on Twitter @sara_mcguire\",\"url\":\"https:\/\/venngage.com\/blog\/author\/sara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"Learn how to design a brochure that impresses potential customers and bring in new leads. 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