{"id":15051,"date":"2018-04-24T07:00:28","date_gmt":"2018-04-24T11:00:28","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=15051"},"modified":"2026-01-07T06:28:26","modified_gmt":"2026-01-07T11:28:26","slug":"landing-pages-that-convert","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/","title":{"rendered":"7 Tips For Using Visuals to Create Landing Pages That Convert"},"content":{"rendered":"<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15054\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png\" alt=\"landing pages that convert\" width=\"3200\" height=\"1800\" \/><\/a> <span style=\"font-weight: 400;\">Creating landing pages that convert\u00a0is all about clearly expressing your value as soon as possible. This doesn&#8217;t mean word vomiting all the benefits of your offer or service onto the page. Nobody wants to read a treatise on the values of your specific brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, using too much copy on your landing page will often result in users bouncing away.\u00a0<\/span><span style=\"font-weight: 400;\">So, instead of drowning users in endless copy, why\u00a0<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot; Why not create your own customizable landing page and use some visuals to emphasize your value offer?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1049345,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;23&quot;:1}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10[null,9,{&quot;2&quot;:[null,2,1136076],&quot;9&quot;:1}]\uee10{&quot;1&quot;:50}\" data-sheets-hyperlinkruns=\"[null,9,&quot;https:\/\/metabox.io\/create-landing-pages-in-wordpress\/&quot;]\uee10{&quot;1&quot;:50}\">not create customizable landing pages\u00a0that incorporate powerful visuals to emphasize your offer?<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good application of using strong visuals is getting people to engage and signup for contests and giveaways. You know what they say: (insert world&#8217;s most cliche quote about \u201cpictures and words\u201d here).<\/span><\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/14smAwp2uHM3Di\" width=\"480\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/wwe-eye-roll-the-rock-14smAwp2uHM3Di\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GIF Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Truth is there\u2019s actually some serious science and psychology at work when using visuals on your page. Studies show that people <\/span><span style=\"font-weight: 400;\">remember 80% of what they see<\/span><span style=\"font-weight: 400;\">, while only 20% of what they read and 10% of what they hear. On top of that, content with visuals is usually <\/span><span style=\"font-weight: 400;\">viewed 94% more<\/span><span style=\"font-weight: 400;\"> than without&#8211;that&#8217;s nearly double. And these posts, while viewed more, also see <\/span><a href=\"https:\/\/problogger.com\/10-tips-strategies-better-facebook-marketing-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">180% stronger engagement<\/span><\/a><span style=\"font-weight: 400;\">. Understanding <a href=\"https:\/\/www.activecampaign.com\/blog\/market-research-for-marketing-copy\/\" target=\"_blank\" rel=\"noopener\">how to write strong copy<\/a> is important, but strong visuals will have way more of an impact.\u00a0<\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-21.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15064\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-21.png\" alt=\"landing pages that convert\" width=\"650\" height=\"489\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/venngage.com\/gallery\/post\/the-power-of-visual-communication\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p>The stats speak for themselves. So, now you know the importance of using them, here are 7 ways you can increase landing page conversions by using visuals. It even works for building\u00a0<a href=\"https:\/\/www.towerdata.com\/blog\/best-practices-email-landing-pages\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.towerdata.com\/blog\/best-practices-email-landing-pages&amp;source=gmail&amp;ust=1527964121245000&amp;usg=AFQjCNEbuH_xi3TQa4-JGEFvK2mHHBQXlw\">better email landing pages<\/a>. As you incorporate these tips, remember that a\/b testing these changes. will help you understand what works and what doesn&#8217;t.\u00a0Here are some\u00a0landing page best practices.<\/p>\n<h2><\/h2>\n<h2><b>1. Be subtle&#8211;make your headline less sales-pitchy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nothing can get a user to bounce faster than a boring, sterile, <\/span><a href=\"https:\/\/klientboost.com\/cro\/landing-page-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sales-pitchy headline<\/span><\/a><span style=\"font-weight: 400;\"> on your landing page. Show a little subtlety instead of bashing your potential lead over the head with a ham fisted headline.<\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-11.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15065\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-11.jpg\" alt=\"landing pages that convert\" width=\"650\" height=\"324\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/klientboost.com\/cro\/landing-page-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p>Liven up your landing page with a creative and delightful background image to grab your user&#8217;s attention. The image above is a great example of a subtle headline with an attention grabbing image. <span style=\"font-weight: 400;\">You can also lighten up the copy in your headline to lower the threat level. Not every user is going to want to convert on their first visit (few are, in fact). Make sure you\u2019re matching your offer to where your user is in your funnel, and <\/span><a href=\"https:\/\/klientboost.com\/cro\/breadcrumb-technique\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leading them back to your site<\/span><\/a><span style=\"font-weight: 400;\"> in a more conversion ready mood. <\/span> On top of that, you can literally lighten the text itself with some transparency (like above). This is a great way to express the value of your offer with some subliminal imagery.<\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/13XEXC59E7asI8\" width=\"480\" height=\"271\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\">\n<p><span style=\"font-weight: 400;\">Make sure to keep it relevant to your brand and the specific offer of your landing page. As a rule, <\/span><a href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">relying on stock imagery isn&#8217;t going to work<\/span><\/a><span style=\"font-weight: 400;\">. Lazy or average inputs produce lazy or average results. Invest in some unique creative assets and it will pay off.<\/span><\/p>\n<h2><b>2. Use color gradients to highlight your offers <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Remember <\/span><a href=\"https:\/\/edu.gcfglobal.org\/en\/word2013\/text-boxes-and-wordart\/1\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft Word Art<\/span><\/a><span style=\"font-weight: 400;\">? Remember when creating a fancy title on your book report with a rainbow gradient color fill was a guaranteed A?<\/span> <span style=\"font-weight: 400;\">Thanks to Instagram leading the charge with their own branding, <\/span><a href=\"https:\/\/venngage.com\/blog\/graphic-design-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">color gradients are making a comeback<\/span><\/a><span style=\"font-weight: 400;\">. Using color gradients is a great way to add some eye-catching design to your page if you still want to keep it clean and simple. You can even use complete color overlays to give your page a unique and highlighted quality. <\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15066\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-2.png\" alt=\"landing pages that convert\" width=\"650\" height=\"228\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/klientboost.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Before Image from Klientboost<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-12.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15067\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-12.png\" alt=\"landing pages that convert \" width=\"650\" height=\"270\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/klientboost.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">After Image from KlientBoost<\/span><\/a><\/p>\n<p>In the examples above, you can see how the <a href=\"https:\/\/www.uplabs.com\/posts\/quickfit-app-concept\" target=\"_blank\" rel=\"noopener\">landing page<\/a> was slightly altered to highlight the product more (as opposed to just plain stock imagery). The color overlay also helps <a href=\"https:\/\/klientboost.com\/cro\/landing-page-inspiration\/\" target=\"_blank\" rel=\"noopener\">highlight the new imagery and juxtaposes the color of the CTA button<\/a>, which helps draw the user\u2019s attention away from the yellow towards the purple. <span style=\"font-weight: 400;\">This may not seem like a big change. But the results speak for themselves: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Old landing page conversion rate: 6.02%<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b><b>New landing page conversion rate: 15.63%<\/b><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is more than double the previous conversion rate. And that&#8217;s the goal here, after all. You aren&#8217;t just trying to show off your design chops to the user. <a href=\"https:\/\/www.continuum.net\/blog\/how-to-build-high-converting-landing-pages\" target=\"_blank\" rel=\"noopener\">You\u2019re trying to get conversions<\/a>. So, everything you&#8217;re doing in your landing and <a href=\"https:\/\/debutify.com\/blog\/product-page-examples\/\" target=\"_blank\" rel=\"noopener\">product page design<\/a> should be helping you direct their attention towards your CTA.<\/span><\/p>\n<h2><b>3. Direct users towards goal conversion with visual design cues <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You want to keep your user focused on the goal conversion of your page. But design is a powerful part of your optimization toolkit, and you can use more than just colors to keep your users focused. Yes, there are <\/span><span style=\"font-weight: 400;\">certain colors that work to encourage<\/span><span style=\"font-weight: 400;\"> action better than others (you can observe some in the chart below).<\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-19.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15068\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-19.png\" alt=\"landing pages that convert\" width=\"650\" height=\"570\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.iconvisual.com.au\/about-us\/news\/the-psychology-of-colour-in-branding\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But design cues go even deeper than that. Using the concept of <\/span><a href=\"https:\/\/klientboost.com\/cro\/conversion-optimization-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lines and shapes to encourage where the user should look<\/span><\/a><span style=\"font-weight: 400;\"> and what action they should take is all part of <a href=\"https:\/\/www.mutinyhq.com\/blog\/landing-page-personalization\" target=\"_blank\" rel=\"noopener\">landing page design<\/a>.<\/span> Vertical lines can guide the eye down the page while perusing your content. At the bottom, horizontal lines can shoot the user&#8217;s eye to the right where you have your <a href=\"https:\/\/ninjaforms.com\/blog\/wordpress-forms-conversion\/\">form submissions<\/a>. You can even use more playful lines and shapes to create a lighter tone for your <a href=\"https:\/\/steelkiwi.com\/blog\/landing-pages-what-they-are-for-your-business\/\" target=\"_blank\" rel=\"noopener\">business landing page<\/a>. <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-15.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15069\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-15.png\" alt=\"landing pages that convert\" width=\"650\" height=\"334\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/klientboost.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Before Image from KlientBoost<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the KlientBoost example below, you can see how the landing page copy was pared down and the imagery was improved. Instead of just a random (but cute) squid graphic, the new landing page uses the cartoon to highlight different insurance policies to compare. <\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-9.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15070\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-9.png\" alt=\"landing pages that convert\" width=\"650\" height=\"334\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/klientboost.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">After Image from Klientboost<\/span><\/a><\/p>\n<p>This shows the user the value of converting without boring them with text. It also gets them in the linear reading mindset which primes them for the form submission. <span style=\"font-weight: 400;\">Again the results speak for themselves: The new landing page has <\/span><b>increased<\/b> <b>conversions by 13%.<\/b> <span style=\"font-weight: 400;\">Regardless of how you emphasize where the user should look to see your offer, you still need to express the value of why they should convert. That&#8217;s where visuals can really start to <a href=\"https:\/\/leadgenapp.io\/multi-step-or-single-step-forms-how-to-get-the-best-conversions\/\" target=\"_blank\" rel=\"noopener\">boost your conversions<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>4. Hold user\u2019s attention with real value-expressing visuals<\/b><\/h2>\n<p>Many digital marketers believe in value-driven copy on their landing pages. Clearly explaining the value of your product or service to your user is a great way to encourage them to convert. But that doesn&#8217;t mean you have to stick to jargon-focused or stat-filled copy. Visuals can accomplish a lot more in less time and space. The more pervasive digital media becomes, the shorter user&#8217;s attention spans become. This is something you always need to account for.<\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/yBPFkq4c492ak\" width=\"480\" height=\"269\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-weight: 400;\">There are various ways to express the value of your offer through visuals. Depending on your product or service, you&#8217;ll want to employ different types of images, infographics, or videos. <\/span> <span style=\"font-weight: 400;\">For example, in the image below, you can see the company is emphasizing the popularity of their product (\u201cThe King,\u201d himself). <\/span><a href=\"https:\/\/klientboost.com\/cro\/social-proof-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social proof can be a big conversion booster<\/span><\/a><span style=\"font-weight: 400;\">&#8211;seeing the popularity of a product can often encourage users to hop on the bandwagon.<\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-14.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15071\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-14.jpg\" alt=\"landing pages that convert\" width=\"650\" height=\"650\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.discogs.com\/Elvis-Presley-Elvis-Gold-Records\/release\/3091808\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p>Another great way to improve your conversions is to get literal with your value. Show them the statistics behind your successes to give them some hard proof on why to convert.<\/p>\n<h2><b>5. Use data visualization to explain complex problems\/solutions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Visuals provide you a great opportunity to show your users some hard earned data in an easily digested format. You can see an interesting example of strong data visualization in the infographic below.<\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-16.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15072\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-16.png\" alt=\"landing pages that convert\" width=\"650\" height=\"355\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.hubspot.com\/hs-fs\/hub\/53\/file-2583787925-png\/00-Blog-Related_Images\/theyearinnews.png?t=1516624809151&amp;width=669&amp;name=theyearinnews.png\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Especially on landing pages, where users are hopefully at least at the consideration stage of your funnel, having these stats can make or break <a href=\"https:\/\/www.housecallpro.com\/industries\/plumbing-software\/\" target=\"_blank\" rel=\"noopener\">your conversions<\/a>. The more descriptive your <\/span><span style=\"font-weight: 400;\">data visualization<\/span><span style=\"font-weight: 400;\"> is, the more powerful the visual will be.<\/span> <span style=\"font-weight: 400;\">For example, you don&#8217;t just want a basic image of a graph with some general stats overlaid. Instead, <\/span><a href=\"https:\/\/venngage.com\/blog\/business-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create a custom image<\/span><\/a><span style=\"font-weight: 400;\"> with the graph showing what changes were implemented to cause these percentage increases, or a chart dissecting what implementations attributed to the growth. <\/span> The example below does a great job of explaining the cost vs benefit of outsourced accounting, which could pull in many conversions. <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-10.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15073\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-10.jpg\" alt=\"landing pages that convert\" width=\"650\" height=\"835\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/525584218983320967\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you keep the designs playful and enjoyable. These aren&#8217;t for a shareholders meeting; these are for boosting your conversions. The more delightfully you can display the hard numbers, the more conversions you&#8217;ll see.<\/span><\/p>\n<h2><b>6.\u00a0Leverage easily digested infographics to delight and inform users<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to delightfully expressing hard data, infographics (or <\/span><a href=\"https:\/\/klientboost.com\/marketing-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gifographics<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; which we\u2019ll discuss later) are usually at the top of the list. <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Infographics are a great combination<\/span><\/a><span style=\"font-weight: 400;\"> of color, guiding design cues, explanatory text, and data visualization. <\/span> <span style=\"font-weight: 400;\">In fact, infographics can cause a <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">significant increase in engagement<\/span><\/a><span style=\"font-weight: 400;\"> and social shares&#8211;up to 58% for some brands.<\/span><\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3owzVT4ToAAwKAm00M\" width=\"480\" height=\"204\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/reactionseditor-pow-step-brothers-3owzVT4ToAAwKAm00M\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GIF Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can use them to help <\/span><a href=\"https:\/\/venngage.com\/blog\/process-infographic-examples\/\"><span style=\"font-weight: 400;\">explain how-to processes<\/span><\/a><span style=\"font-weight: 400;\">, or even competitive analyses. You can see a process infographic example below.<\/span> <a href=\"https:\/\/venngage.com\/templates\/infographics\/7-steps-77cc79d9-7dff-4e2a-bbcf-e90d545769b8\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15076\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/process-infographic-1.png\" alt=\"process infographic\" width=\"500\" height=\"1020\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/7-steps-77cc79d9-7dff-4e2a-bbcf-e90d545769b8\" target=\"_blank\" rel=\"noopener\"> <button class=\"btn-cta\">CLICK TO SEE FULL INFOGRAPHIC<\/button><\/a><\/center>\u00a0 <span style=\"font-weight: 400;\">In terms of bang for buck, infographics are quite easy to create as well. Overall, infographics are a great way to summarize complex points or quickly express the value of any certain product or service.<\/span> <span style=\"font-weight: 400;\">If you don\u2019t have much design experience, it always helps to start with an <\/span><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">infographic template<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>7.\u00a0Invest in animation (gifographics &amp; video) to better engage users<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you really want to supercharge your infographics for even more conversions, you can insert some animation. <\/span> <span style=\"font-weight: 400;\">In terms of attention grabbing hierarchies, the usual order is color, imagery, animation, and video. So, even the subtle <\/span><a href=\"https:\/\/simplymeasured.com\/blog\/the-ultimate-guide-to-micro-influencers-gifographic\/#sm.0001tnoa2uh76e5ppi42ivfskvp9a\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shift from an infographic to a gifographic<\/span><\/a><span style=\"font-weight: 400;\"> can significantly boost engagement.<\/span><\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/klientboost.com\/\" width=\"711\" height=\"1999\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/klientboost.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GIF Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And, ideally, the more engagement you generate early on in your funnel, the more <a href=\"https:\/\/venngage.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noopener\">leads you\u2019ll be able to convert<\/a>\u00a0at the bottom of your funnel.<\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-7.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15078\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-7.png\" alt=\"landing pages that convert \" width=\"650\" height=\"381\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/markerly.com\/blog\/guest-post-how-do-you-measure-content-marketing-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The more interactive your animations are, the more engagement you should see. Especially when so much of today&#8217;s acquisitions come from social media, this can be a huge win. In fact, <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/businesses-use-social-media-2017-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">videos take up 26% of the most engaged content<\/span><\/a><span style=\"font-weight: 400;\"> on all of social media.<\/span> <span style=\"font-weight: 400;\">Just by scrolling down any of your social media news feeds, you&#8217;d notice that video is everywhere. And for good reason. Using <\/span><a href=\"https:\/\/unbounce.com\/landing-page-articles\/the-benefits-of-using-video-on-landing-pages\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video on landing pages can boost conversions up to 80%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">This is because it brings a level of engagement and authenticity to your brand. As long as you are following the <\/span><a href=\"https:\/\/klientboost.com\/cro\/landing-page-videos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">commandments of quality landing page videos<\/span><\/a><span style=\"font-weight: 400;\">, you should see huge gains.<\/span> <a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-13.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15080\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert-13.png\" alt=\"landing pages that convert \" width=\"650\" height=\"367\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/demoduck.com\/portfolio\/crazy-egg-explainer-video-case-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Just be sure to invest in the quality of your interactive content. <\/span><a href=\"https:\/\/demoduck.com\/portfolio\/crazy-egg-explainer-video-case-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CrazyEgg<\/span><\/a><span style=\"font-weight: 400;\"> decided to animate their entire landing page explainer video to have complete control of their content&#8211;and boy did it work.\u00a0<\/span> <span style=\"font-weight: 400;\">This new landing page video results <\/span><b>increased conversion rates by 64%. <\/b><span style=\"font-weight: 400;\">So, don\u2019t passover the importance of video&#8211;if it works for CrazyEgg, it can work for you. \u00a0<\/span> <span style=\"font-weight: 400;\">Remember: don&#8217;t sacrifice good work and brand authenticity in an attempt to &#8220;wow&#8221; your user. Regardless of whether it&#8217;s design, images, graphics, <\/span><span style=\"font-weight: 400;\">marketing <\/span><span style=\"font-weight: 400;\">videos<\/span><span style=\"font-weight: 400;\"> or animations, quality matters in all content. If you&#8217;re interested, Vidyard has a great post you can check out on creating effective <a href=\"https:\/\/www.vidyard.com\/blog\/explainer-videos\/\" target=\"_blank\" rel=\"noopener\">explainer videos<\/a>, including best practices and real examples.\u00a0<\/span> On that note, balance your use of visuals, animations and video content with your site&#8217;s performance.\u00a0This <a href=\"https:\/\/revealize.com\/website-design-checklist\/\" target=\"_blank\" rel=\"noopener\">website design checklist<\/a> walks you through\u00a0how to design a page without comprising performance.<\/p>\n<h2><b>Conclusion: dynamic visuals grow conversions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the end, improving <\/span><span style=\"font-weight: 400;\">landing page conversions<\/span><span style=\"font-weight: 400;\"> will come from grabbing (and holding) the user&#8217;s attention. It also come&#8217;s as a result of efficiently conveying your value to your users in a delightful way.<\/span> <span style=\"font-weight: 400;\">If you&#8217;re looking to increase conversions on your landing pages, improve the user&#8217;s experience on those pages. <\/span> <span style=\"font-weight: 400;\">How? <\/span> <span style=\"font-weight: 400;\">Well, answer the question yourself: what holds your attention more as you scroll through the web&#8211;long paragraphs and opinion articles or a clever video\/animation? What makes you consider converting more, boring business-focused text on white backgrounds or a colorful page that jumps off the screen?<\/span> <span style=\"font-weight: 400;\">The answer is simple. Visuals simply do more (with less) than text can in today&#8217;s digital marketing world. I&#8217;ll avoid the old cliche&#8211;but I think you \u201cget the picture.\u201d<\/span><\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3oFzms9ePB1MOMo2ek\" width=\"417\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/reaction-3oFzms9ePB1MOMo2ek\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GIF Source<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/venngage.com\/blog\/landing-page-examples\/\" target=\"_blank\" rel=\"noopener\">20+ Landing Page Examples To Inspire Your Design [+Templates]<\/a><a href=\"https:\/\/venngage.com\/blog\/landing-page-examples\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-40016\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/Landing-Page-Examples.png\" alt=\"Landing Page Examples\" width=\"3300\" height=\"1843\" \/><\/a><\/p>\n<div id=\"gtx-anchor\" style=\"position: absolute; visibility: hidden; left: 379.7px; top: 6149px; width: 144.987px; height: 16px;\"><\/div>\n<div class=\"jfk-bubble gtx-bubble\" style=\"visibility: visible; left: 140px; top: 6175px; opacity: 1;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating landing pages that convert\u00a0is all about clearly expressing your value as soon as possible. This doesn&#8217;t mean word vomiting all the benefits of your offer or service onto the page. Nobody wants to read a treatise on the values of your specific brand.\u00a0 In fact, using too much copy on your landing page will [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":15054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Too much text on a landing page can turn people away. Here&#039;s how you can use visuals to show value and create landing pages that convert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tips For Using Visuals to Create Landing Pages That Convert - Venngage\" \/>\n<meta property=\"og:description\" content=\"Too much text on a landing page can turn people away. Here&#039;s how you can use visuals to show value and create landing pages that convert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-24T11:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T11:28:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JohnathanDane\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johnathan Dane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png\",\"width\":3200,\"height\":1800,\"caption\":\"landing pages that convert\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/\",\"name\":\"7 Tips For Using Visuals to Create Landing Pages That Convert - Venngage\",\"isPartOf\":{\"@id\":\"https:\/\/venngage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#primaryimage\"},\"datePublished\":\"2018-04-24T11:00:28+00:00\",\"dateModified\":\"2026-01-07T11:28:26+00:00\",\"author\":{\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/625cae2b5a374bfc8b9ac558077d6112\"},\"description\":\"Too much text on a landing page can turn people away. Here's how you can use visuals to show value and create landing pages that convert.\",\"breadcrumb\":{\"@id\":\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/venngage.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/venngage.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 Tips For Using Visuals to Create Landing Pages That Convert\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/625cae2b5a374bfc8b9ac558077d6112\",\"name\":\"Johnathan Dane\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/edf7c142b880412f17a5ca5cb662b617?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/edf7c142b880412f17a5ca5cb662b617?s=96&d=mm&r=g\",\"caption\":\"Johnathan Dane\"},\"description\":\"Johnathan Dane is the Founder of KlientBoost, a PPC agency focusing on CRO and aggressive testing. He has grown two separate agencies to more than $5M in annual revenue in less than three years.\",\"sameAs\":[\"http:\/\/klientboost.com\",\"https:\/\/twitter.com\/JohnathanDane\"],\"url\":\"https:\/\/venngage.com\/blog\/author\/johnathan-dane\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"Too much text on a landing page can turn people away. Here's how you can use visuals to show value and create landing pages that convert.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/","og_locale":"en_US","og_type":"article","og_title":"7 Tips For Using Visuals to Create Landing Pages That Convert - Venngage","og_description":"Too much text on a landing page can turn people away. Here's how you can use visuals to show value and create landing pages that convert.","og_url":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/","og_site_name":"Venngage","article_publisher":"https:\/\/www.facebook.com\/Venngage","article_published_time":"2018-04-24T11:00:28+00:00","article_modified_time":"2026-01-07T11:28:26+00:00","og_image":[{"width":3200,"height":1800,"url":"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@JohnathanDane","twitter_site":"@venngage","twitter_misc":{"Written by":"Johnathan Dane","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/venngage.com\/blog\/#website","url":"https:\/\/venngage.com\/blog\/","name":"Venngage","description":"Learn to Communicate with Data","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/venngage.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#primaryimage","inLanguage":"en-US","url":"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png","contentUrl":"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/04\/landing-pages-that-convert.png","width":3200,"height":1800,"caption":"landing pages that convert"},{"@type":"WebPage","@id":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#webpage","url":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/","name":"7 Tips For Using Visuals to Create Landing Pages That Convert - Venngage","isPartOf":{"@id":"https:\/\/venngage.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#primaryimage"},"datePublished":"2018-04-24T11:00:28+00:00","dateModified":"2026-01-07T11:28:26+00:00","author":{"@id":"https:\/\/venngage.com\/blog\/#\/schema\/person\/625cae2b5a374bfc8b9ac558077d6112"},"description":"Too much text on a landing page can turn people away. Here's how you can use visuals to show value and create landing pages that convert.","breadcrumb":{"@id":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/venngage.com\/blog\/landing-pages-that-convert\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/venngage.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/venngage.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"7 Tips For Using Visuals to Create Landing Pages That Convert"}]},{"@type":"Person","@id":"https:\/\/venngage.com\/blog\/#\/schema\/person\/625cae2b5a374bfc8b9ac558077d6112","name":"Johnathan Dane","image":{"@type":"ImageObject","@id":"https:\/\/venngage.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/edf7c142b880412f17a5ca5cb662b617?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edf7c142b880412f17a5ca5cb662b617?s=96&d=mm&r=g","caption":"Johnathan Dane"},"description":"Johnathan Dane is the Founder of KlientBoost, a PPC agency focusing on CRO and aggressive testing. He has grown two separate agencies to more than $5M in annual revenue in less than three years.","sameAs":["http:\/\/klientboost.com","https:\/\/twitter.com\/JohnathanDane"],"url":"https:\/\/venngage.com\/blog\/author\/johnathan-dane\/"}]}},"_links":{"self":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts\/15051"}],"collection":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/comments?post=15051"}],"version-history":[{"count":67,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts\/15051\/revisions"}],"predecessor-version":[{"id":109327,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/posts\/15051\/revisions\/109327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/media\/15054"}],"wp:attachment":[{"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/media?parent=15051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/categories?post=15051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/venngage.com\/blog\/wp-json\/wp\/v2\/tags?post=15051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}