{"id":14701,"date":"2023-11-29T12:41:00","date_gmt":"2023-11-29T17:41:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=14701"},"modified":"2026-04-15T15:11:21","modified_gmt":"2026-04-15T19:11:21","slug":"brand-style-guide","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/brand-style-guide\/","title":{"rendered":"How To Create Brand Style Guidelines in 2026"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Create Your Brand Style Guide in 2024 [Free Templates]\" width=\"730\" height=\"411\" src=\"https:\/\/www.youtube.com\/embed\/PjO1Q-1ASeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As a marketer, I\u2019ve learned that one of the biggest challenges in growing a brand is keeping everything consistent\u2014especially when multiple teams, partners, or agencies are creating content on your behalf.<\/p>\n\n\n\n<p>That\u2019s where brand guidelines come in. Think of them as your go-to rulebook for how your brand should look, sound, and feel across every touchpoint. They&#8217;re used to make sure everyone\u2014from designers to external vendors\u2014stays on the same page and represents your brand accurately.<\/p>\n\n\n\n<p>In this post, I\u2019ll walk you through how to <a href=\"https:\/\/venngage.com\/features\/presentation-maker\" target=\"_blank\" rel=\"noreferrer noopener\">create a brand style guide<\/a> that helps you maintain consistency, build trust, and look polished at every stage of growth. I\u2019ll also share some easy-to-edit <a href=\"https:\/\/venngage.com\/templates\/presentations\/brand-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">brand guidelines templates<\/a> you can use to get started right away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to create brand guidelines:<\/h3>\n\n\n\n<ol>\n<li><a href=\"#1\">Create a compelling brand story<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Set guidelines for your logo<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Define your brand color&nbsp;guidelines<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Outline&nbsp;how brand fonts are used<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Spell out your brand voice<\/a><\/li>\n\n\n\n<li><a href=\"#6\">Include image and data viz guidelines<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a brand style guide?<\/strong><\/h2>\n\n\n\n<p>A brand style guide is a rulebook containing specifications on everything that plays a role in the look and feel of your brand&#8211;everything from <a href=\"https:\/\/venngage.com\/blog\/popular-font-types\/\" target=\"_blank\" rel=\"noopener\">typography<\/a> and <a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noopener\">color<\/a> to logos and imagery. <\/p>\n\n\n\n<p>It also lets everyone know exactly how to present your brand to the world. It guides the design for all your content, from blog posts and presentations to office spaces and business cards.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A ton of the world\u2019s top tech companies have rebranded over last few years, and dedicated some serious time and effort into developing thorough brand style guides.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Luckily for us, many of these brand style guides have been released publicly, so why not capitalize on all of their hard work?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s what you can learn from the brand style guides of my favorite brands (with some handy brand style guide templates sprinkled in) in this slick branding infographic:&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates?preview=e183a944-406c-452a-92ff-c713b5fe6c84\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/brand-style-guide-infographic.png\" alt=\"How To Make A Brand Style Guide Infographic\" class=\"wp-image-14861\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates?preview=e183a944-406c-452a-92ff-c713b5fe6c84\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BRAND STYLE GUIDE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Before I dive into this guide, have you heard about <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\">Venngage&#8217;s Brand Kit<\/a> feature? It&nbsp;helps you add&nbsp;your brand logos, fonts and colors to your designs in a fraction of the time it would normally take.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/business\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/04\/Venngage-My-Brand-Kit-Brand-Color.gif\" alt=\"Venngage My Brand Kit\" class=\"wp-image-45004\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/blog\/business\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>LEARN ABOUT VENNGAGE FOR PROFESSIONALS<\/b><\/button><\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><b>1. Kick off your brand style guide with a great brand story<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Every great brand is driven by a compelling brand story.<\/span> <span style=\"font-weight: 400;\">If you\u2019re unfamiliar with the term, a brand story defines and describes the things that a company cares about most. It\u2019s used to communicate a company\u2019s values to the public, and can also help guide major decision-making within an organization.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Brand stories can look pretty different at different companies, but there is one key thread that ties them all together: <\/span><\/p>\n\n\n\n<p><b>Brand stories wrap up a company\u2019s vision, mission, and core values in one nice little package.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many businesses draw inspiration from <a href=\"https:\/\/blog.printsome.com\/the-power-behind-brand-archetypes-infographic\/\" target=\"_blank\" rel=\"noopener\">brand archetypes<\/a>, and the best brand stories add in a dash of their own personality.<\/span><\/p>\n\n\n\n<p>To bring your brand story to life, start by identifying your brand archetype. These are universal character types\u2014like The Hero, who\u2019s bold and driven to make a difference; The Creator, who values innovation and originality; or The Caregiver, who focuses on support, trust, and compassion. <\/p>\n\n\n\n<p>Once you\u2019ve nailed down your archetype, it naturally influences your tone (confident vs. nurturing), your visuals (bold colors vs. soft palettes), and your messaging (action-oriented vs. empathetic). It becomes a shortcut for staying authentic across every brand touchpoint.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/atlassian.design\/brand\/personality\" target=\"_blank\" rel=\"noreferrer noopener\">Atlassian<\/a>, a well respected software company, has made their brand story all about personality. They\u2019ve made it clear that they know exactly who they are and what they want to be, describing themselves as \u201cbold\u201d, \u201coptimistic\u201d, and \u201cpractical with a wink\u201d.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1@3x.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1732\" height=\"734\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1@3x.png\" alt=\"Atlassion Brand Story\" class=\"wp-image-14704\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">This lighthearted stance has helped them establish their voice after a recent and <a href=\"https:\/\/www.invisionapp.com\/inside-design\/atlassian-brand\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dramatic brand overhaul<\/a>, and I, for one, am a big fan.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/atlassian.design\/ in this line\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trello<\/a> (acquired by Atlassian about a year ago) tells a similar brand story in 10 principles, each one accompanied by a fun custom illustration.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy@3x.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy@3x.png\" alt=\"Trello Brand Story\" class=\"wp-image-14705\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Skype\u2019s brand story is one of my favorites. They\u2019ve really captured a playful, down-to-earth tone that rings true with their brand<\/span>. It clearly reflects in their visual identity:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/skype_brand.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/skype_brand.png\" alt=\"Skype Brand Story\" class=\"wp-image-14706\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s nothing wrong with a more traditional approach, either. In Meta&#8217;s brand style guide, the company&#8217;s principle is just spelled out, plain and simple:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM-1024x600.png\" alt=\"Meta's Brand Principle\" class=\"wp-image-79486\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM-1024x600.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM-300x176.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM-768x450.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM-1536x901.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM-2048x1201.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.10.58\u202fPM-730x428.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Either way, the brand story should always come first in a brand style guide. It sets the stage for the brand experience, and should inform the rest of the style guide.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Create a brand story that communicates to the world what your brand is all about.<\/span><\/p>\n\n\n\n<p>Check out this list of <a href=\"https:\/\/www.elevationweb.org\/blog\/20-effective-nonprofit-mission-statements\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">nonprofit mission statements<\/a> created by our friends at Elevation for more inspiration!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/offers.hubspot.com\/create-brand-style-guide?utm_source=hscm-venngage-styleguide-201807-blg\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/07\/Venngage-Style-Guide-Header-Image.png\" alt=\"Venngage Style Guide Header Image\" class=\"wp-image-18424\" width=\"600\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-left\"><strong>Pssst&#8230;Want to learn how to build your own&nbsp;Brand Style Guide from scratch? Check out this FREE ebook we created with our friends at HubSpot. It&#8217;s filled to the brim with tips, examples, and templates:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/07\/How_to_Create_a_Brand_Style_Guide_-_HubSpot__Venngage_EBOOK__TEMPLATES.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">DOWNLOAD NOW<\/button><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\"><b>2. Use logo guidelines to create a recognizable brand signature<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Brand story aside, your logo, the visual identity of your business is the most important part of your brand. It\u2019s the one thing that everyone should immediately recognize as belonging to you, and only you.<\/span><\/p>\n\n\n\n<p><b>To make a logo instantly recognizable, it has to be used consistently!<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tell me, have you ever seen the Facebook logo in any color other than \u201cFacebook blue\u201d?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/facebook_logo.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1422\" height=\"670\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/facebook_logo.png\" alt=\"brand style guide\" class=\"wp-image-14709\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">I haven\u2019t, and that doesn\u2019t happen by accident.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All of the top brand style guides outline clear brand guidelines and rules for exactly how to use their logos, to make sure nobody sends the wrong message with their brand.<\/span> <\/p>\n\n\n\n<p>Following these standards consistently also supports <a href=\"https:\/\/nordstellar.com\/brand-protection\/\" target=\"_blank\" rel=\"noreferrer noopener\">online brand protection<\/a>, making it easier to spot and address unauthorized or misleading use of your brand assets.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That includes specifications on how much space to leave around their logos, just like <\/span><a href=\"https:\/\/storage.googleapis.com\/snap-inc\/brand-guidelines\/snapchat-brand-standards.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/medium.com\/outcrowd\/brand-book-guideline-a1eafcd4f706\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Medium<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/about.meta.com\/brand\/resources\/meta\/company-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/developer.spotify.com\/documentation\/design\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> have done in their brand style guides:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-3@3x.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-3@3x.png\" alt=\"brand style guide\" class=\"wp-image-14710\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">They\u2019ve clearly marked \u201cexclusion zones\u201d around their logos. Usually about half the width of the logo itself, these image-free zones give logos space to breathe to ensure they maintain visual impact. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A great brand style guide also includes every acceptable color variation for a logo, making it tough to go wrong:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_logo_color.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_logo_color.png\" alt=\"Spotify Brand Style Guide\" class=\"wp-image-14711\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/medium.design\/logos-and-brand-guidelines-f1a01a733592\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Medium<\/span><\/a><span style=\"font-weight: 400;\"> has gone one better, removing any ambiguity about logo color by specifying primary, secondary, and incorrect logo color usage.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-4@3x.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-4@3x.png\" alt=\"Medium Brand Style Guide\" class=\"wp-image-14712\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s usually a good idea to dictate minimum logo size here too. Figure out the smallest size at which your logo is still legible in print and on screen, and make sure it doesn\u2019t appear any smaller than that.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_logo_minimum.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_logo_minimum.png\" alt=\"Spotify Logo Size\" class=\"wp-image-14713\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">It doesn\u2019t hurt to give some concrete examples, either. Make it dummy-proof by including what <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> to do:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_logo_no.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_logo_no.png\" alt=\"Spotify Brand Style Guide\" class=\"wp-image-14714\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Follow the lead of top brands like Spotify, Medium, Facebook and Snapchat and create clear brand guidelines to make sure your logo is represented in the best light.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/presentations\/red-design-style-guide-1763ecd1-609d-4011-af8d-0b222bfd31c9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/dyno_all-16.png\" alt=\"Red Design Style Guide Creative Presentation\n\" class=\"wp-image-14715\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/presentations\/red-design-style-guide-1763ecd1-609d-4011-af8d-0b222bfd31c9\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BRAND STYLE GUIDE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\"><b>3. Include your brand\u2019s core color palette in your brand style guide<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In the past, brand colors were simple. You might have had to pick one or two colors that matched with your logo, and you were all set. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But that\u2019s all starting to change. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies are now using <\/span><a href=\"https:\/\/venngage.com\/blog\/graphic-design-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">multiple color schemes<\/span><\/a><span style=\"font-weight: 400;\"> to add vitality to their brand communications.<\/span><\/p>\n\n\n\n<p><b>To keep brand recognition intact, it\u2019s more important than ever to make <\/b><b><i>core brand colors<\/i><\/b><b> well known and consistent. <\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In your brand style guide, clearly define your brand\u2019s <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">color palette<\/span><\/a><span style=\"font-weight: 400;\">. Whether you, like Snapchat, have one primary <a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\">brand color<\/a> and some secondary shades:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM-1024x573.png\" alt=\"Snapchat Brand Colors\" class=\"wp-image-79494\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM-1024x573.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM-300x168.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM-768x430.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM-1536x860.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM-2048x1147.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.42.17\u202fPM-730x409.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Or like <\/span><a href=\"https:\/\/brand.netflix.com\/en\/assets\/logos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Netflix<\/span><\/a><span style=\"font-weight: 400;\">, you have specific color combinations you want your designers to stick with:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM-1024x478.png\" alt=\"Netflix Brand Color Palette\" class=\"wp-image-79489\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM-1024x478.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM-300x140.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM-768x359.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM-1536x717.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM-2048x956.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.19.57\u202fPM-730x341.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s a good idea to make your core brand colors absolutely clear. This helps in maintaining brand standards. Don\u2019t forget to include the necessary hex codes, RGB values, and CMYK color codes to make sure your colors are presented consistently across media.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/brand-color-style-guide-edd4f650-c94a-40b9-a545-b7893633d79b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/core_palette.png\" alt=\"Color Guide Infographic Template\n\" class=\"wp-image-14718\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/brand-color-style-guide-edd4f650-c94a-40b9-a545-b7893633d79b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BRAND STYLE GUIDE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Brands like Trello that rely more heavily on color to express functions and components of their product tend to develop more comprehensive color systems. Spelling out every shade of each color in their palette means no more fiddling around with color pickers!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-7@3x.png\" alt=\"Color Palette\" class=\"wp-image-14719\" width=\"700\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Atlassian has gone the extra mile to come up with color combos that pass web accessibility standards, and given some handy examples of good and bad color contrast:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/atlassian_color_contrast.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/atlassian_color_contrast.png\" alt=\"Brand Style Guide Color Combos\" class=\"wp-image-14720\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">On top of the <\/span><a href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media graphic design<\/span><\/a><span style=\"font-weight: 400;\"> trends of the moment, Spotify has even included realistic examples of where <\/span><i><span style=\"font-weight: 400;\">not <\/span><\/i><span style=\"font-weight: 400;\">to use their distinct \u201cSpotify green\u201d:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_color_bg-min.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_color_bg-min.png\" alt=\"Spotify Brand Style Guide\" class=\"wp-image-14721\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Whichever way you shake it, the more examples the better when it comes to color in your brand style guide. Definitely include your core brand colors with hex codes and RGB values, but also consider adding useful shade variations and some on-trend examples of do\u2019s and don\u2019ts.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/textcolor.png\" alt=\"Brand Guidelines Infographic Template\n\" class=\"wp-image-14722\" width=\"700\"\/><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/simple-brand-guidelines-ae9f3479-6811-46d2-a39b-e98100e70061\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BRAND STYLE GUIDE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Venngage&#8217;s <a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\">Brand Kit<\/a>&nbsp;allows you to save your brand colors for easy access later.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/business\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/brand-kit.png\" alt=\"Venngage Branding Kit\" class=\"wp-image-16413\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p>Once you&#8217;ve selected your brand colors, they&#8217;ll always appear right away in the color picker tool:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/business\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/brand-colors.png\" alt=\"Upload Brand Colors With Venngage\" class=\"wp-image-16412\" width=\"700\" height=\"541\"\/><\/a><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\">Learn more about your Brand Kit here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><b>4. Choose typography that matches your visual style<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Typography is one of those things that goes unnoticed if it\u2019s done well, but sticks out like a sore thumb if it\u2019s not. Allowing font choices to slip under your radar can really cheapen your corporate identity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To enhance your brand experience, use a brand style guide to ensure you\u2019re applying typography consistently across your collateral.<\/span><\/p>\n\n\n\n<p><b>This means outlining what fonts are used for what purposes (in print <\/b><b><i>and<\/i><\/b><b> on the web).<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Snapchat kept it simple with their typography by choosing one font to use for pretty much everything:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM-1024x573.png\" alt=\"Snapchat Typography\" class=\"wp-image-79491\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM-1024x573.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM-300x168.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM-768x430.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM-1536x860.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM-2048x1147.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-30-at-5.27.04\u202fPM-730x409.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Trello takes it a few steps further by specifying a design hierarchy of font styles and sizes, text colors, and styles for lists and paragraphs:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-9@3x.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-9@3x.png\" alt=\"Trello Brand Style Guide\" class=\"wp-image-14724\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Depending on your product or business, sometimes it\u2019s necessary to specify different fonts for different platforms. <a href=\"https:\/\/brand.iheart.com\/typography\/\" target=\"_blank\" rel=\"noreferrer noopener\">iHeartMedia<\/a> has left nothing to chance by including options for Android, wearables, Microsoft products, and even autos:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-10@3x.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-10@3x.png\" alt=\"iHeartMedia Brand Style Guide\" class=\"wp-image-14725\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Some companies even design their own fonts! If you do, it\u2019s a good idea to include fallback options for external use:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_fonts.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/spotify_fonts.png\" alt=\"Brand Style Guide Typography\" class=\"wp-image-14726\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Overwhelmed?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t worry. A simple brand style guide doesn\u2019t need to this extensive&#8211;just focus on your most used fonts, usually just one or two. Specify your font and&nbsp;design&nbsp;hierarchy with respect to font sizes (big for headers, medium for subheaders and smaller longer paragraphs) and font weights (light, bold, heavy, etc.):<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/creative-brand-style-guide-4a088189-e8f3-4cee-bab2-d64957e9e00b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/creative.png\" alt=\"Creative Branding Infographic Template\n\" class=\"wp-image-14727\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/creative-brand-style-guide-4a088189-e8f3-4cee-bab2-d64957e9e00b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BRAND STYLE GUIDE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Need to learn about choosing fonts? Check out our article on <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-choose-fonts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to choose infographic fonts<\/span><\/a><span style=\"font-weight: 400;\">&#8211;all the same rules apply!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\"><b>5. Find your brand voice<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The importance of having a consistent brand voice in your messaging should not be underestimated. <\/span><\/p>\n\n\n\n<p><b>Spend some time finding the style that resonates with your audience <\/b><b><i>and <\/i><\/b><b>aligns with the personality of your brand.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have it figured out, ensure that it\u2019s replicated across your channels by spelling it out through your brand guidelines in your style guide!<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\/brand-assets\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\"> has gone above and beyond in defining their voice&#8211;including a ton of do\u2019s and don\u2019ts for grammar, punctuation, spelling, vocabulary, naming and tone. By giving tons of examples they make it impossible to go awry with messaging.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-11@3x.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-11@3x.png\" alt=\"Shopify Brand Style Guide\" class=\"wp-image-14728\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">On the other side of the spectrum, Atlassian has kept it short and sweet, simply outlining their writing style in a couple brief sentences. Sometimes that\u2019s all you need!<\/span><\/p>\n\n\n\n<p>However, in today&#8217;s technology-driven world, an innovative solution like an <a href=\"https:\/\/simplified.com\/blog\/ai-writing\/copy-ai-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">AI writing tool<\/a><a href=\"https:\/\/simplified.com\/blog\/ai-writing\/copy-ai-alternatives\"> <\/a>can enhance and streamline the writing process even further.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/atlassian_voice.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/atlassian_voice.png\" alt=\"Atlassion Brand Style Guide\" class=\"wp-image-14729\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">If I could suggest one thing for your brand style guide, it would be to include a writing sample (or two) that heroes your company\u2019s brand voice. We learn best by example, right?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/offers.hubspot.com\/create-brand-style-guide?utm_source=hscm-venngage-styleguide-201807-blg\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/07\/Venngage-Style-Guide-Header-Image.png\" alt=\"Venngage Style Guide Header Image\" class=\"wp-image-18424\" width=\"600\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-left\"><strong>Need some help creating your own brand guidelines? Check out this FREE ebook we created with our friends at HubSpot. It&#8217;s filled to the brim with tips, examples, and templates:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/07\/How_to_Create_a_Brand_Style_Guide_-_HubSpot__Venngage_EBOOK__TEMPLATES.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">DOWNLOAD NOW<\/button><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\"><b>6. Include image and data visualization guidelines in your brand style guide<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Last but certainly not least, it\u2019s time to talk imagery. Everything about your imagery, including style, color, and content, contributes to the perception of your brand.<\/span><\/p>\n\n\n\n<p><b>Create some guidelines for imagery (photos, illustrations, charts, infographics, etc.) to include in your brand style guide.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What might these guidelines look like? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Well, Trello loves to feature custom illustrations, but knows it can be hard for different artists to produce illustrations with a cohesive style. They leave nothing to chance by outlining what it means to make a \u201cTrello-y\u201d illustration&#8211;with guidelines on concept, composition, shadows, and more. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Most importantly, they give examples!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/trello_illustrations-min.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/trello_illustrations-min.png\" alt=\"Trello Brand Style Guide\" class=\"wp-image-14731\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Along the same vein, Shopify goes all out, specifying when and where to use illustrations, the principles with which to critique illustrations, and the stylistic choices (like background color, level of detail, scale, and blending modes) that make an illustration \u201con-brand\u201d.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-12@3x.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Artboard-1-copy-12@3x.png\" alt=\"Shopify Brand Style Guide\" class=\"wp-image-14732\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Illustration principles from Shopify\u2019s brand style guide.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Atlassian takes a more minimalist approach, wrapping their illustration style up with words including \u201cpracticality\u201d, \u201coptimism\u201d, and \u201cfriendliness\u201d.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/atlassian_illustrations.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/atlassian_illustrations.png\" alt=\"Atlassion Brand Style Guide\" class=\"wp-image-14733\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Photographic style is just as important as illustrative style. If you use photographs frequently in your branding, your style guide should specify the level of complexity, compositions, color schemes, styles, and technical specs that make photographs fit within your brand. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/brand.berkeley.edu\/identity-and-visual-design\/photography\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Berkeley\u2019s brand guidelines<\/a> describe their photographic style as light, airy, and natural, only featuring images that fit into one of three categories: topical, cultural, or historical. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/berkeley.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1688\" height=\"610\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/berkeley.png\" alt=\"Berkeley Brand Style Guide\" class=\"wp-image-14734\"\/><\/a><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p>They also provide some more concrete direction to their photographers:<\/p>\n<cite><span style=\"font-weight: 400;\">\u201cWe use natural light whenever possible. Light is also used as an active element in our photography, sometimes to the point of slight overexposure. To avoid unnatural angles, never rotate the camera to an angle other than 90 degrees.\u201d<\/span><\/cite><\/blockquote>\n\n\n\n<p>Whether you work with photos or illustrations, providing lots of examples and thorough descriptions is the way to go! Here&#8217;s an example of a branding infographic that showcases this:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/core-brand--style-guide-9d47630a-a3fa-4c7f-bfad-c0bb522d0c07\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/images-17.png\" alt=\"Brand Style Guide Template\n\" class=\"wp-image-14735\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/core-brand--style-guide-9d47630a-a3fa-4c7f-bfad-c0bb522d0c07\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BRAND STYLE GUIDE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If your branding features infographics or data visualizations (which it definitely should), don\u2019t forget to include some stylistic guidelines for them as well. <\/span><\/p>\n\n\n\n<p><b>Specify when and where to use infographics and data visualizations, and include style preferences and technical conventions.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Shopify gives their designers clear directions on how to approach a data visualization:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Shopify_dataVis.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Shopify_dataVis.png\" alt=\"Shopify Brand Style Guide\" class=\"wp-image-14736\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Followed by some definitive rules for labeling and styling those visualizations:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/dataVis-15.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/dataVis-15.png\" alt=\"Shopify Brand Style Guide\" class=\"wp-image-14737\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Guidelines such as these are easy to overlook, but when used properly go a long way towards fostering a cohesive brand presence &#8211; especially for more complex media like infographics and data visualizations.<\/span><\/p>\n\n\n\n<p><strong>Get an insider look at how to&nbsp;create a cohesive and actionable brand strategy.&nbsp;<a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/07\/How_to_Create_a_Brand_Style_Guide_-_HubSpot__Venngage_EBOOK__TEMPLATES.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download a FREE copy<\/a>&nbsp;of this eBook we created with&nbsp;HubSpot, the famous CRM software.<\/strong><\/p>\n\n\n\n<ul>\n<li>Learn how to avoid common mistakes<\/li>\n\n\n\n<li>Define your brand story<\/li>\n\n\n\n<li>Set rules for how your brand assets are used<\/li>\n\n\n\n<li>And much more!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/07\/How_to_Create_a_Brand_Style_Guide_-_HubSpot__Venngage_EBOOK__TEMPLATES.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/07\/Venngage-Style-Guide-Header-Image.png\" alt=\"Venngage Style Guide Header Image\" class=\"wp-image-18424\" width=\"600\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/07\/How_to_Create_a_Brand_Style_Guide_-_HubSpot__Venngage_EBOOK__TEMPLATES.pdf\" target=\"_blank\" rel=\"noopener\"><br><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>DOWNLOAD THE FREE EBOOK<\/b><\/button><\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Explore brand guidelines examples<\/strong><\/h2>\n\n\n\n<p>Putting together brand guidelines can be a bit tricky since it involves juggling various aspects like visuals, tone and consistency to make sure your brand looks and feels just right. You could always use a <a href=\"https:\/\/venngage.com\/blog\/brand-guidelines-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand guideline template<\/a> or check out some of the brand guidelines by these big names for inspiration:<\/p>\n\n\n\n<ol>\n<li><strong>Apple<\/strong>\n<ul>\n<li>Apple&#8217;s brand guidelines are known for their simplicity and consistency, reflecting the company&#8217;s design principles. They cover logo usage, color palette, typography and overall brand tone.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Google:<\/strong>\n<ul>\n<li>Google&#8217;s brand guidelines are detailed and cover various aspects, including the use of the logo, color schemes, typography and even motion graphics. The guidelines ensure a consistent visual identity across all platforms.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Nike:<\/strong>\n<ul>\n<li>Nike&#8217;s brand guidelines emphasize the dynamic and energetic aspects of the brand. They cover logo usage, color applications, and provide guidance on creating impactful visuals that align with Nike&#8217;s brand identity.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Microsoft:<\/strong>\n<ul>\n<li>Microsoft&#8217;s brand guidelines are comprehensive, covering logo usage, color schemes, typography, and even specific guidance for different product lines. The guidelines help maintain a cohesive brand image across the diverse range of Microsoft products.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Starbucks:<\/strong>\n<ul>\n<li>Starbucks&#8217; brand guidelines focus on maintaining the warmth and connection associated with the brand. They cover logo usage, color applications and even offer guidance on store design to ensure a consistent brand experience.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>NASA:<\/strong>\n<ul>\n<li>NASA&#8217;s brand guidelines are unique in that they are publicly accessible and cater to a diverse audience. They provide insights into the use of the NASA logo, imagery and even social media guidelines.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of maintaining a consistent brand identity across all channels<\/h2>\n\n\n\n<p>Maintaining a consistent brand identity is crucial for building trust and recognition.<\/p>\n\n\n\n<p><strong>Enhances brand recall:<\/strong> Consistent visuals and messaging improve brand recognition and recall.<br><strong>Builds trust and credibility:<\/strong> A unified brand image increases customer confidence.<br><strong>Differentiates from competitors:<\/strong> A unique, consistent brand stands out in the market.<br><strong>Improves customer experience:<\/strong> Seamless interactions across channels boost customer satisfaction.<br><strong>Strengthens brand equity:<\/strong> Consistency reinforces brand values and positioning in a competitive market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Legal guidelines and trademark usage<\/h2>\n\n\n\n<p>To keep everything above board and protect your brand (and others), here are a few key things to keep in mind:<\/p>\n\n\n\n<ul>\n<li><strong>\u00a9 (Copyright):<\/strong> Use the \u00a9 symbol with the year and your company name (like \u00a9 2026 Your Company) to show you own the content.<\/li>\n\n\n\n<li><strong>\u2122 vs. \u00ae:<\/strong> Use <strong>\u2122<\/strong> for names or logos you\u2019re claiming as yours but haven\u2019t officially registered. Use <strong>\u00ae<\/strong> only if it\u2019s legally registered\u2014using it incorrectly can cause legal issues.<\/li>\n\n\n\n<li><strong>Third-party visuals:<\/strong> If you\u2019re using someone else\u2019s logos, icons, or images, be sure to add a quick disclaimer like: <em>\u201cAll third-party trademarks and visuals belong to their respective owners and are used for reference only.\u201d<\/em><\/li>\n\n\n\n<li><strong>Working with vendors or partners?<\/strong> They\u2019ll need written permission before using any of your brand assets. This keeps things consistent and avoids any confusion about what\u2019s officially endorsed.<\/li>\n<\/ul>\n\n\n\n<p>Sticking to these simple rules helps build trust and keeps your brand legally protected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand style guide FAQs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s included in a brand style guide?<\/strong><\/h3>\n\n\n\n<p>A brand style guide typically includes your logo variations, color palette, typography, imagery style, and voice\/tone guidelines. It may also cover rules for social media, email design, and how to (and not to) use brand assets. Think of it as the instruction manual that keeps your brand consistent everywhere it shows up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why large companies need corporate brand guidelines<\/strong><\/h3>\n\n\n\n<p>When you\u2019re working with dozens\u2014or hundreds\u2014of team members, agencies, and global vendors, things can get messy fast. Corporate brand guidelines create a centralized source of truth that protects your brand identity and keeps everything cohesive across markets, departments, and channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to build a brand book<\/strong><\/h3>\n\n\n\n<p>Start by collecting your core brand elements: mission, vision, values, logo usage, brand colors, fonts, and tone of voice. Then, organize them into a visually appealing, easy-to-navigate document. Tools like Venngage or Canva can help you design a professional-looking brand book even without design experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the difference between a brand book and a style guide?<\/strong><\/h3>\n\n\n\n<p>A brand book is the big-picture document\u2014it includes your brand story, purpose, personality, and values alongside your visual and verbal guidelines. A style guide is more tactical, focusing on the how-tos of brand application (like logo spacing or headline fonts). In short: the brand book tells <em>who you are<\/em>, the style guide tells <em>how to show it<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t send mixed messages when it comes to your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take inspiration from today\u2019s <a href=\"https:\/\/www.talk-business.co.uk\/2018\/10\/01\/5-forward-thinking-brand-concepts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">top brands<\/a> and make your own brand style guide to allow everyone representing your brand to produce collateral quickly, efficiently, and with confidence. Build one with these 6 simple steps:<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Kick off your brand style guide with a great brand story<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use logo guidelines to create a recognizable brand signature<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Include your brand\u2019s core color palette<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dictate your typography hierarchy<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Define your brand voice<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Specify the imagery and iconography that makes up your visual style<\/span><\/li>\n<\/ol>\n\n\n\n<p>Or work with one of our pre-designed templates&#8211;just pop in your own <a href=\"https:\/\/www.nicereply.com\/blog\/what-is-branding\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">branding<\/a> and you\u2019re off to the races!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/infographics\/venngage-brand-style-guide-73e591b4-c31b-4cec-89f8-b916cb4d3ec2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/Venngage.png\" alt=\"Branding Infographic Template\n\" class=\"wp-image-14738\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/infographics\/venngage-brand-style-guide-73e591b4-c31b-4cec-89f8-b916cb4d3ec2\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BRAND STYLE GUIDE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If you find that something about your brand is not working, fix it! A brand style guide should be an ever-evolving document, which is why we\u2019ve made editing and <\/span><a href=\"https:\/\/support.venngage.com\/article\/111-how-do-i-share-my-infographic-privately\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sharing a breeze<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/social-media\/brand-style-guide-pinterest-post-ed3b808b-f18e-438c-9f2b-25831851ea43\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE A BRAND STYLE GUIDE TODAY<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>WATCH: Everything you need to know about brand in under 3 minutes!<\/strong><\/p>\n\n\n\n<center><br><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZxZxE0xaK5E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"What is BRANDING? Answered! [Everything you need to know about branding in under 3 minutes]\",\n  \"description\": \"Whether you're branding your business or branding yourself, this complete introduction will give you the necessary information you need in order to make smart decisions about building a brand. What is branding? How do you develop branding? Should I have a brand? We answer these questions and more with the next video in our series: What is... BRANDING? Answered! [in under 3 minutes] Learn about the history of branding, top tips for developing a brand, and plenty of real life examples. Discover why color, sound, and logos are important for branding and learn from expert examples.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/ZxZxE0xaK5E\/default.jpg\",\n  \"uploadDate\": \"2019-05-28T19:34:00Z\",\n  \"duration\": \"PT3M31S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ZxZxE0xaK5E\",\n  \"interactionCount\": \"25188\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>As a marketer, I\u2019ve learned that one of the biggest challenges in growing a brand is keeping everything consistent\u2014especially when multiple teams, partners, or agencies are creating content on your behalf. That\u2019s where brand guidelines come in. Think of them as your go-to rulebook for how your brand should look, sound, and feel across every [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":14859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,600],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"When it comes to branding, consistency is everything! Use these 6 simple steps to build a brand style guide that will ensure brand consistency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create Brand Style Guidelines in 2026 - Venngage\" \/>\n<meta property=\"og:description\" content=\"When it comes to branding, consistency is everything! Use these 6 simple steps to build a brand style guide that will ensure brand consistency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-29T17:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T19:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/e3b61d7f-08b8-4049-9a86-55a6a6afdaf7-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2281\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@venngage\" \/>\n<meta name=\"twitter:site\" content=\"@venngage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Midori Nediger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/venngage.com\/blog\/#website\",\"url\":\"https:\/\/venngage.com\/blog\/\",\"name\":\"Venngage\",\"description\":\"Learn to Communicate with Data\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/venngage.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/venngage.com\/blog\/brand-style-guide\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/e3b61d7f-08b8-4049-9a86-55a6a6afdaf7-1.png\",\"contentUrl\":\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/03\/e3b61d7f-08b8-4049-9a86-55a6a6afdaf7-1.png\",\"width\":2281,\"height\":1250,\"caption\":\"brand style guide\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/venngage.com\/blog\/brand-style-guide\/#webpage\",\"url\":\"https:\/\/venngage.com\/blog\/brand-style-guide\/\",\"name\":\"How To Create Brand Style Guidelines in 2026 - Venngage\",\"isPartOf\":{\"@id\":\"https:\/\/venngage.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/venngage.com\/blog\/brand-style-guide\/#primaryimage\"},\"datePublished\":\"2023-11-29T17:41:00+00:00\",\"dateModified\":\"2026-04-15T19:11:21+00:00\",\"author\":{\"@id\":\"https:\/\/venngage.com\/blog\/#\/schema\/person\/1e6ef71ec4df828e0f82e52c92b4fdb1\"},\"description\":\"When it comes to branding, consistency is everything! 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Her work focuses on transforming complex data into clear, engaging visuals that tell compelling stories. Midori\\u2019s expertise in visual design helps brands and businesses communicate their messages effectively, making data more accessible and impactful for a wide range of audiences. She\\u2019s particularly interested in helping people communicate complex information. Connect with her on LinkedIn and on Twitter @MNediger.\",\"sameAs\":[\"https:\/\/venngage.com\"],\"url\":\"https:\/\/venngage.com\/blog\/author\/midori\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"When it comes to branding, consistency is everything! 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