{"id":14470,"date":"2023-11-27T08:00:00","date_gmt":"2023-11-27T13:00:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=14470"},"modified":"2026-01-05T06:48:31","modified_gmt":"2026-01-05T11:48:31","slug":"brochure-design","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/brochure-design\/","title":{"rendered":"How to Design a Brochure for Marketing"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/07\/How_To_Design_A_Brochure_for_Marketing.png\" alt=\"how to design a brochure for marketing\" class=\"wp-image-93245\" width=\"1024\" height=\"576\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/07\/How_To_Design_A_Brochure_for_Marketing.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/07\/How_To_Design_A_Brochure_for_Marketing-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/07\/How_To_Design_A_Brochure_for_Marketing-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/07\/How_To_Design_A_Brochure_for_Marketing-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Designing a stellar marketing brochure is more than a fusion of fonts and colors\u2014it&#8217;s an art form that captures attention, sparks curiosity and beckons action.<\/p>\n\n\n\n<p>Sounds complicated? It really isn&#8217;t. Whether you&#8217;re shouting about your business, promoting an event or championing a cause, you&#8217;re in the right place. <\/p>\n\n\n\n<p>So, stick around as I guide you through the intricacies of color palettes, strategic layouts and compelling messaging all with the help of Venngage&#8217;s <a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Brochure Maker<\/a>. <\/p>\n\n\n\n<p>Plus, I&#8217;ll dish out some tried-and-true tips and toss in a few <a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noreferrer noopener\">brochure templates<\/a> that will transform your marketing brochures from good to unforgettable. <\/p>\n\n\n\n<p>Let&#8217;s dive in and elevate your brochure game!<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>CREATE A BROCHURE FOR FREE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing-brochure\"><b>What is a marketing brochure?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing brochures help companies market their products or services. They\u2019re traditionally single or multi-fold paper-based documents (although with the advent of the digital age, they also come in digital varieties as well) and come in various shapes and sizes (most often resembling a pamphlet or an A4 size piece of paper.)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing brochures come in various fold types, namely: single fold brochures, <a href=\"https:\/\/venngage.com\/templates\/brochures\/bi-fold\" target=\"_blank\" rel=\"noreferrer noopener\">bi-fold brochure<\/a> (like the one below) and <\/span><a href=\"https:\/\/venngage.com\/templates\/brochures\/tri-fold\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">tri-fold brochures<\/span><\/a><span style=\"font-weight: 400;\"> and are used interchangeably with the term <\/span><a href=\"https:\/\/venngage.com\/templates\/brochures\/pamphlet\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pamphlet<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/magenta-business-bi-fold-brochure-be407d10-65bc-4100-bfca-57c708129edc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Magenta-Business-Bi-Fold-Brochure-Design-1.png\" alt=\"Magenta Business Bi Fold Brochure Template\n\" class=\"wp-image-53102\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/magenta-business-bi-fold-brochure-be407d10-65bc-4100-bfca-57c708129edc\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design\"><b>How to design a marketing brochure [with examples &amp; templates]<\/b><\/h2>\n\n\n\n<p>Designing a compelling marketing brochure is a blend of creativity and strategic thinking, so, to help you get started, I\u2019ve made a comprehensive guide which are as follows:<\/p>\n\n\n\n<ol>\n<li><a href=\"#1\">Define the target audience for your marketing brochure<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Create thoughtful, targeted messaging for your marketing brochure<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Collect unique, meaningful images or illustrations for your marketing brochure<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Design the brochure around your copy, images, and branding<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Repurpose the same brochure design for different products<\/a><\/li>\n<\/ol>\n\n\n\n<p> If you need to see the process in action, here&#8217;s a video that walks you through the essential steps of designing a brochure:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Design Brochure For Your Business in 2024\" width=\"730\" height=\"411\" src=\"https:\/\/www.youtube.com\/embed\/dKJ-JPxY2QI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><b>1. Define the target audience for your brochure design<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you start thinking about what your brochure will look like, you need to figure out a few things about your customers and your goals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like any other marketing material, a marketing brochure should be:<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Targeted to a specific segment of your market, and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Aimed at driving some specific metrics.<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you segment your market by age, buying cycle, income, location, or lifestyle choices, your brochure\u2019s messaging and imagery should be designed with a specific customer segment in mind. This is where <a href=\"https:\/\/venngage.com\/blog\/user-persona-examples\/\" target=\"_blank\" rel=\"noopener\">user personas<\/a> are helpful, they will guide your positioning and messaging. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.thesteamteam.com\/blog\/2023\/12\/8\/lakeway-texas-water-damage-restoration-a-comprehensive-guide-to-insurance-claims\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">home insurance<\/a> brochure targeting 75-85 year-old homeowners, for example, should look very different than one targeting 25-35 year old <a href=\"https:\/\/flippingbook.com\/blog\/guides\/flippingbook-for-real-estate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">female renters<\/a>:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Brochure-Design-Comparison.jpeg\" alt=\"Marketing Brochure Example\" class=\"wp-image-53090\" width=\"700\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/www.stocklayouts.com\/Templates\/Brochure\/Tri-Fold\/Insurance\/Home-Insurance\/Template-Design-Library.aspx\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">StockLayouts<\/span><\/a><\/p>\n\n\n\n<p>Start with a clear understanding of who you want to reach with your brochure. It&#8217;s okay to have multiple target groups, but focus on one at a time for your initial design. With our <a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noreferrer noopener\">brochure templates<\/a>, you can always repurpose design again and again. <\/p>\n\n\n\n<p>Next, decide what you want your brochure to achieve. Is it store visits, email sign-ups, or something else? Having a clear goal will guide your design and content, and ultimately help you <a href=\"https:\/\/venngage.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate leads<\/a> and wr<span style=\"font-weight: 400;\">ite more persuasive and helpful copy. Here&#8217;s some examples:<\/span><\/p>\n\n\n\n<ul>\n<li>You want to book more consultations? Show clients the benefits of a consultation and make it easy to book.<\/li>\n\n\n\n<li>Want to attract trade show visitors to your <a href=\"https:\/\/www.discountdisplays.co.uk\/html\/exhibition_stands.html\" target=\"_blank\" rel=\"noreferrer noopener\">booth<\/a>? Highlight new products and offer exclusive deals to boost booth traffic. Pro tip: use our<span style=\"font-weight: 400;\"><strong> <\/strong><a href=\"https:\/\/venngage.com\/features\/coupon-maker\" target=\"_blank\" rel=\"noopener\">coupon maker<\/a><\/span> tool to generate coupons for extra enticements that\u2019s redeemable during that event.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You want to drive people to check out your flashy new <a href=\"https:\/\/blog.boldcommerce.com\/how-to-start-an-online-store\" target=\"_blank\" rel=\"noopener\">online store<\/a>? Your brochure can feature a promo-code for first time visitors.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">In any case, the key to creating a successful <a href=\"https:\/\/venngage.com\/blog\/marketing-brochure-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing brochure<\/a> is to have a focus.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\"><b>2. Create thoughtful, targeted messaging for your marketing brochure <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have a clear focus mapped out, you\u2019ll need to write some copy. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The structure of the brochure should guide this copywriting process. That is, you\u2019ll need to figure out what belongs on the front, middle, and back of the brochure, and write accordingly. Check out this 3 fold brochure template for some inspiration: <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/farm-fresh-tri-fold-brochure-c9b8fa8c-ff34-4888-9a54-b56b9afd72a0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Food-Tri-Fold-Brochure-Design-1.jpeg\" alt=\"Food Tri Fold Brochure\n\" class=\"wp-image-53097\" width=\"500\" height=\"838\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/farm-fresh-tri-fold-brochure-c9b8fa8c-ff34-4888-9a54-b56b9afd72a0\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s review some strategies for each section in turn.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>The front page should have a single clear message<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The front page of your brochure needs to grab the attention of your reader. Everything on that page should compel them to turn the page.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s obviously easier said than done, but here are a few tried-and-true <a href=\"https:\/\/blog.wishpond.com\/post\/115675437739\/marketing-tactics\" target=\"_blank\" rel=\"noopener\">marketing tactics<\/a> that might work for you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Be clear about how you can fulfill your customers\u2019 needs:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/marketing-brochure-templates-6514f05c-3215-4a45-9e54-5214dcbfeb10\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-65.png\" alt=\"Marketing Brochure Templates\n\" class=\"wp-image-79257\" width=\"650\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-65.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-65-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/marketing-brochure-templates-6514f05c-3215-4a45-9e54-5214dcbfeb10\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Build intrigue by proposing a question:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Blue-Dermagen-Brochure-Design-1.jpeg\" alt=\"Marketing Brochure Example\" class=\"wp-image-53088\" width=\"500\" height=\"801\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.behance.net\/gallery\/58057065\/Dermagen\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep it as brief and bold as possible<\/span><b>:<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/vibrant-consulting-business-bi-fold-brochure-1f5d1e40-828f-40d6-adea-b42fcef81276\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/af6c401a-7852-411e-bf4e-09b43b303ee4-1024x791.png\" alt=\"Vibrant Consulting Business Bi Fold Brochure Template\n\" class=\"wp-image-79259\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/af6c401a-7852-411e-bf4e-09b43b303ee4-1024x791.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/af6c401a-7852-411e-bf4e-09b43b303ee4-300x232.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/af6c401a-7852-411e-bf4e-09b43b303ee4-768x593.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/af6c401a-7852-411e-bf4e-09b43b303ee4-1536x1187.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/af6c401a-7852-411e-bf4e-09b43b303ee4-2048x1583.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/af6c401a-7852-411e-bf4e-09b43b303ee4-730x564.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/vibrant-consulting-business-bi-fold-brochure-1f5d1e40-828f-40d6-adea-b42fcef81276\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re promoting a product, let the product speak for itself:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Taps-Brochure-Design-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Taps-Brochure-Design-1.jpg\" alt=\"Taps Minimalist Brochure Cover Design Examples\" class=\"wp-image-32807\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/www.lsgraphicdesign.it\/portfolio\/project\/mamoli-brochures\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your brochure is just an <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-summarize\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">informational summary<\/span><\/a><span style=\"font-weight: 400;\"> of your business offerings, put your <a href=\"https:\/\/venngage.com\/design-dictionary\/branding-definition\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> front and center (and include a tagline if you have one):<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/bright-marketing-consultant-bi-fold-brochure-8a84fb08-6ae4-4a1d-9c39-ef0bddf9392f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Bright-Marketing-Consultant-Bi-Fold-Brochure-Design.png\" alt=\"Bright Marketing Consultant Bi Fold Brochure Template\n\" class=\"wp-image-53089\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/bright-marketing-consultant-bi-fold-brochure-8a84fb08-6ae4-4a1d-9c39-ef0bddf9392f\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re promoting a special deal, feature it on the front page:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/travel-france-tri-fold-brochure-d62dfbf0-02d9-4c5a-99c4-70c5526b783e\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/France-Tri-Fold-Travel-Brochure-Design-1.jpeg\" alt=\"France Tri Fold Travel Brochure\n\" class=\"wp-image-53100\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/travel-france-tri-fold-brochure-d62dfbf0-02d9-4c5a-99c4-70c5526b783e\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Work in real estate? Check out our <a href=\"https:\/\/venngage.com\/templates\/brochures\/real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">real estate brochures<\/a>.<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Different approaches will work better for different goals and businesses, so it\u2019s up to you to choose the right one for you. Whichever tactic you choose, keep your copy succinct.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Limit yourself to <\/span><i><span style=\"font-weight: 400;\">one clear message<\/span><\/i><span style=\"font-weight: 400;\"> on that front page, and express that message with as few words as possible. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A good rule of thumb? Make sure that front page copy comes in at under 25 words.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-brochure-template-77c2fb17-dd6d-427b-8893-bf6dad8f7d63\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2024\/07\/Simple-Brochure-Template-1024x791.png\" alt=\"Simple Brochure Template\" class=\"wp-image-93195\" width=\"700\" height=\"593\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-brochure-template-77c2fb17-dd6d-427b-8893-bf6dad8f7d63\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>The main brochure contents should be concise and skimmable<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Moving on from the front page, let\u2019s talk about the main brochure contents.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Assuming you\u2019ve succeeded in catching your readers\u2019 attention, it\u2019s time to give them what they really want&#8211;information about your products or services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To do this, it\u2019s best to write copy that will fit nicely into three sections, each with a header and brief description (a brochure with three sections is known as a <a href=\"https:\/\/venngage.com\/templates\/brochures\/tri-fold\" target=\"_blank\" rel=\"noopener\">tri-fold brochure<\/a>):<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/travel-france-tri-fold-brochure-d62dfbf0-02d9-4c5a-99c4-70c5526b783e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/France-Tri-Fold-Travel-Brochure-Design-2-3.jpeg\" alt=\"France Tri Fold Travel Brochure\n\" class=\"wp-image-53101\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/travel-france-tri-fold-brochure-d62dfbf0-02d9-4c5a-99c4-70c5526b783e\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>The above tri-fold brochure template is the perfect brochure example. <strong>Learn more about our <a href=\"https:\/\/venngage.com\/templates\/brochures\/travel\" target=\"_blank\" rel=\"noreferrer noopener\">travel brochure templates<\/a>. <\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Use headers to state your brand&#8217;s offerings up front<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Your headers should clearly and concisely state each business offering or product feature, so that readers can see at a glance what you\u2019re promoting.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s important that these headings deliver meaning independently without requiring any further explanation. Try to avoid empty words like \u2018introduction\u2019 or \u2018about\u2019 in favour of more expressive descriptors:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Silestone-Brochure-Design.jpeg\" alt=\"Marketing Brochure Example\" class=\"wp-image-53109\" width=\"700\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.behance.net\/gallery\/11804885\/Silestone-Brochure-Design\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If possible, frame these offerings based on your customers\u2019 needs and wants. Focus less on what your business does, and more on how your business will give them what they want:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/business-tri-fold-brochure-aaaf5ef8-7349-4279-9776-470582ba6538\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Business-Tri-Fold-Brochure-Design.png\" alt=\"Business Tri Fold Brochure\n\" class=\"wp-image-53093\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/business-tri-fold-brochure-aaaf5ef8-7349-4279-9776-470582ba6538\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h4 class=\"wp-block-heading\"><b>Use brief descriptions to backup your headers<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Beneath each header, you\u2019ll want to describe the product or service in more detail. <\/span><\/p>\n\n\n\n<p>Keep these descriptions as brief and to-the-point as possible. Try to give your readers just enough information to get them interested, and let them use your brochure as a jumping-off point to get to your store or website.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Point form summaries are perfect:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/White-Brochure-Design-1.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/White-Brochure-Design-1.jpeg\" alt=\"Marketing Brochure Example\" class=\"wp-image-53114\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">If you use full sentences, limit yourself to two or three sentences per section.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Support your design with charts and graphs when you can<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t waste space explaining data, statistics or survey results. Charts and graphs are easier to understand and more pleasing to the eye. They hit your point home and can also save space on your brochure.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Brochure-Design-with-Data-Visuals-1.jpeg\" alt=\"Marketing Brochure Example\" class=\"wp-image-53091\" width=\"700\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.companyfolders.com\/3-panel-folded-rack-brochure?popup=PG-001-893?\" target=\"_blank\" rel=\"nofollow noopener\">Source<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\">For example, explaining that your company\u2019s investment fund increased an average of 8% per year while your competitors were stuck at 4% or 6% may get lengthy. You can support brief headers and sections with a graph format on your brochure instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>The back of the brochure should include extra details like contact information<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After you\u2019ve outlined your offerings, make sure you include anything your customer will need to take action, whether it\u2019s an email address to contact you at, directions to your business, or a link to your website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This bit can come last&#8211;you\u2019ve done your convincing, now you can count on your reader to flip to the back of the page to find this information on their own.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s standard practice to put the essential contact information in the middle, check out this trifold brochure template:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/business-tri-fold-brochure-aaaf5ef8-7349-4279-9776-470582ba6538\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Business-Tri-Fold-Brochure-Design-2.png\" alt=\"Business Tri Fold Brochure\n\" class=\"wp-image-53092\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/business-tri-fold-brochure-aaaf5ef8-7349-4279-9776-470582ba6538\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">That leaves one final section that needs some content. This is a good place to add extra information like pricing, but you can add whatever you like, as long as it includes a descriptive heading and isn\u2019t too much longer than a paragraph. You could also <a href=\"https:\/\/www.uniqode.com\/qr-code-generator\" target=\"_blank\" rel=\"noreferrer noopener\">include a QR code<\/a> to engage your readers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have doubts about your copywriting skills, <\/span><a href=\"https:\/\/www.textbroker.com\/copy-writing\"><span style=\"font-weight: 400;\">consider an online copywriting service<\/span><\/a><span style=\"font-weight: 400;\"> to get your marketing off on the right foot. Outsourcing copywriting can free up your time and let you focus on <a href=\"https:\/\/inkbotdesign.com\/behavioural-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">designing your content.<\/a> <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\"><b>3. Collect unique, meaningful images or illustrations for your marketing brochure<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With your copy under control, it\u2019s time to collect images to add visual interest to your brochure design. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To ensure your brochure doesn\u2019t feel bare, aim to find:<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">One image, <\/span><a href=\"https:\/\/venngage.com\/blog\/infographic-design-6-ways-to-use-icons\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">icon<\/span><\/a><span style=\"font-weight: 400;\">, or illustration per product offering<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A feature image, icon, or illustration for your title page (optional)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A few extra images, icons, or illustrations for your \u2018about\u2019 and \u2018contact\u2019 sections<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">In a perfect world, you\u2019d have beautifully styled product shots around which to build your brochure:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Nike-Brochure-Design.jpeg\" alt=\"Marketing Brochure Example\" class=\"wp-image-53103\" width=\"700\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But we don\u2019t all have a marketing budget that stacks up against Nike\u2019s.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t happen to have your own product shots, it might be tempting to use stock photos, but try your very best to <\/span><span style=\"font-weight: 400;\">avoid them<\/span><span style=\"font-weight: 400;\">! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some better options? Add a personal touch by using your own headshot as a featured image, or <\/span><a href=\"https:\/\/venngage.com\/blog\/infographic-design-6-ways-to-use-icons\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">use stylized icons<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-business-tri-fold-brochure-6a3376ac-1088-404f-805b-7a2d1b9e33b1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Simple-Tri-Fold-Brochure-Design-2.png\" alt=\"Simple Tri Fold Brochure\n\" class=\"wp-image-53111\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-business-tri-fold-brochure-6a3376ac-1088-404f-805b-7a2d1b9e33b1\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Illustration-style images are a great way to add a playful touch:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/financial-investment-business-bi-fold-brochure-e08332ba-c544-4c18-b5ce-2466b91e0992\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-61-635x1024.png\" alt=\"Financial Investment Business Bi Fold Brochure Template\n\" class=\"wp-image-79250\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-61-635x1024.png 635w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-61-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-61-768x1238.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-61-953x1536.png 953w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-61-730x1177.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-61.png 970w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/financial-investment-business-bi-fold-brochure-e08332ba-c544-4c18-b5ce-2466b91e0992\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If stock photos are your only option, do your best to find images that match your brand and fit a single color scheme for a cohesive look:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/blank-brochure-template-6e9a3df0-992e-4f33-92b8-d652c4d78014\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-62.png\" alt=\"Blank Brochure Template\nstyle=\" class=\"wp-image-79251\" width=\"650\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-62.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-62-300x232.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/blank-brochure-template-6e9a3df0-992e-4f33-92b8-d652c4d78014\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>Prefer something simple? A <a href=\"https:\/\/venngage.com\/templates\/brochures\/bi-fold\" target=\"_blank\" rel=\"noopener\">bi-fold brochure template<\/a> (a brochure with two sections) should do the trick.<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you choose icons, images, or illustrations, consistency is key! Inconsistency in image style and color can make your brochure design look unprofessional and will distract from the real hero &#8211; your product and your copy.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><b>4. Design the brochure around your copy, images, and branding<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s all come down to this&#8211;creating your marketing brochure. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At this point you should have copy and images to fill up all six sections of your brochure, front and back. Browse through our beautifully designed <\/span><a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brochure templates<\/span><\/a><span style=\"font-weight: 400;\"> for one that you like containing a similar amount of copy and visuals:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"579\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-28-at-11.36.11\u202fAM-1024x579.png\" alt=\"Venngage Brochure Templates Page\" class=\"wp-image-79252\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-28-at-11.36.11\u202fAM-1024x579.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-28-at-11.36.11\u202fAM-300x170.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-28-at-11.36.11\u202fAM-768x434.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-28-at-11.36.11\u202fAM-1536x868.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-28-at-11.36.11\u202fAM-2048x1157.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/Screenshot-2023-11-28-at-11.36.11\u202fAM-730x413.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">While it might be tempting to pick a template based on style, focusing instead on finding one that fits your content will make your life much easier (and you can change up the fonts and colors at the end).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have one that you like, paste in your own copy, and swap out the stock photos for your own visuals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re happy with the design you can call it a day! Congratulations, you just made your first brochure. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if your content doesn\u2019t quite fit perfectly, or if you want to make your brochure design a little more personal, there are a few key tactics you can use to ensure you end up with something you can be proud of.<\/span><\/p>\n\n\n\n<p><b>Centre your content within each section<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The easiest way to make text look good in a brochure is to centre it horizontally within each of the six sections.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This keeps it away from the folds of the brochure especially if you&#8217;re using trifold or bifold brochure templates, giving it some room to breathe!<\/span><\/p>\n\n\n\n<p>If you centre your text, centre your icons and images too:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-business-tri-fold-brochure-6a3376ac-1088-404f-805b-7a2d1b9e33b1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Simple-Tri-Fold-Brochure-Design-1.png\" alt=\"Simple Tri Fold Brochure\n\" class=\"wp-image-53110\" width=\"500\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-business-tri-fold-brochure-6a3376ac-1088-404f-805b-7a2d1b9e33b1\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>Size and crop photos so they match<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Make your image choices look deliberate by sizing them all to match. If possible, crop them to the same aspect ratio:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/destination-travel-tri-fold-brochure-6b604f80-2ad0-4f9a-948d-b8706383b224\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Destination-Travel-Tri-Fold-Brochure-Design.png\" alt=\"Destination Travel Tri Fold Brochure Template with 3 panels\" class=\"wp-image-32848\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/destination-travel-tri-fold-brochure-6b604f80-2ad0-4f9a-948d-b8706383b224\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Or use a unique shape like a circle and size them equally:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/france-travel-tri-fold-brochure-7602a72a-52f2-4fae-b53b-f3a609d8067a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/France-Travel-Tri-Fold-Brochure-Design-1.png\" alt=\"France Travel Tri Fold Brochure\n\" class=\"wp-image-53098\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/france-travel-tri-fold-brochure-7602a72a-52f2-4fae-b53b-f3a609d8067a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">And if they don\u2019t crop nicely to exactly the same size, create a sense of consistency by lining them up nicely with your text:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/product-sales-tri-fold-brochure-bd44c7b4-3635-4b96-b85d-45a800df8751\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Product-Sales-Tri-Fold-Brochure-Design.jpg\" alt=\"White and Teal Product Sales Tri Fold Brochure Template\" class=\"wp-image-32826\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/product-sales-tri-fold-brochure-bd44c7b4-3635-4b96-b85d-45a800df8751\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t love a snazzy free handout? Want something more unique and edgy?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make it all about the image by pruning your text to the bare minimum. Leave a ton of white space, or extend your images to fill the entire page:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"298\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Marle-Brochure-Design.jpg\" alt=\"Product and Marle Marketing Brochure Designs \" class=\"wp-image-32827\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Sources: Monnet Design, <\/span><a href=\"https:\/\/www.behance.net\/gallery\/43234879\/Marle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hannah Souter<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Use solid colors and background images to define each section<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have your text and images on your page, you might find your brochure design a little lacking in the excitement department. You can inject some visual interest by adding background colors and images.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Create definition between different sections by placing large images in the background of some sections and leaving others blank:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/destination-travel-tri-fold-brochure-6b604f80-2ad0-4f9a-948d-b8706383b224\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/France-Tri-Fold-Travel-Brochure-Design-1.png\" alt=\"Destination Travel Tri Fold Brochure\n\" class=\"wp-image-53099\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/destination-travel-tri-fold-brochure-6b604f80-2ad0-4f9a-948d-b8706383b224\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Or use a solid color in the background to brighten things up:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/product-sales-tri-fold-brochure-bd44c7b4-3635-4b96-b85d-45a800df8751\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/05\/Product-Sales-Tri-Fold-Brochure-Design-2-1.jpeg\" alt=\"Product Sales Tri Fold Brochure\n\" class=\"wp-image-53106\" width=\"700\"\/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/product-sales-tri-fold-brochure-bd44c7b4-3635-4b96-b85d-45a800df8751\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">And add texture by adding image overlays on background images. <strong>You don&#8217;t need to be a designer to do any of this&#8230;you can use Venngage to <a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noopener\">make a brochure<\/a>. <\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dark overlays will help push images into into the background, while bright overlays can bring life to stock photos:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"265\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Brochure-Designs.jpg\" alt=\"Brochure Designs\" class=\"wp-image-32830\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/venngage.com\/templates\/brochures\/simple-business-tri-fold-brochure-6a3376ac-1088-404f-805b-7a2d1b9e33b1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Venngage<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.behance.net\/gallery\/23177423\/boldly\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hillary Jones<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Don\u2019t use more than two or three colors<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to color schemes, less is more. My favourite brochure designs tend feature just one single bold color (occasionally more, but two or three colors at most).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How should you go about <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">picking colors<\/span><\/a><span style=\"font-weight: 400;\"> to use for your brochure?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is where your <a href=\"https:\/\/venngage.com\/blog\/brand-colors\/\">brand colors<\/a> can come in. If you have them, take cues from your logo or any other marketing materials like your website, business cards, flyers, and carry that styling over:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Foodora-Website-And-Brochure-Design.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"809\" height=\"369\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Foodora-Website-And-Brochure-Design.jpg\" alt=\"Foodora Website And Brochure Style and Branding Comparison\" class=\"wp-image-32831\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/www.foodora.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Foodora<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t have great brand colors to work with?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fall back on the hot <\/span><a href=\"https:\/\/venngage.com\/blog\/graphic-design-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">graphic design trends<\/span><\/a><span style=\"font-weight: 400;\"> of the moment. Right now, that means bright colors and bold gradients:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Mixpanel.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"228\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Mixpanel.jpg\" alt=\"Mixpanel Landing Page Examples\" class=\"wp-image-32833\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t have the design chops to pull off a trending color palette?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pick a single bright color and run with it! A black and white brochure with a single-color accent is really easy to get right, and can be quite impactful:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/red-marketing-consultant-bi-fold-brochure-4d2cc0f3-b138-4baa-8552-6212d5e6761b\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-63-635x1024.png\" alt=\"Red Marketing Consultant Bi Fold Brochure Template\n\" class=\"wp-image-79253\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-63-635x1024.png 635w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-63-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-63-768x1238.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-63-953x1536.png 953w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-63-730x1177.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-63.png 970w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/red-marketing-consultant-bi-fold-brochure-4d2cc0f3-b138-4baa-8552-6212d5e6761b\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Reds and blues are classic, but if you can, pull a highlight color from one of your images for a cohesive look:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/brochures\/creative-agency-tri-fold-brochure-e454f57e-174d-4763-a680-82d8d9452240\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-64-635x1024.png\" alt=\"Modern Tri Fold Brochure\n\" class=\"wp-image-79254\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-64-635x1024.png 635w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-64-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-64-768x1238.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-64-953x1536.png 953w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-64-730x1177.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/11\/image-64.png 970w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/brochures\/creative-agency-tri-fold-brochure-e454f57e-174d-4763-a680-82d8d9452240\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>EDIT THIS BROCHURE TEMPLATE<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>Leave space in your brochure layout<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Last but certainly not least, leave lots of space in your brochure design. Don\u2019t give in to the temptation to fill up your page with content. Leaving space for your content to breathe will really make that stuff shine:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"333\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Whitespace-Brochure-Design.jpg\" alt=\"Professional Brochure Layout with White Space Example\" class=\"wp-image-32836\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Similarly, it\u2019s easier to pull off a simple, minimalist design than a flashy one, so don\u2019t hesitate to stick with a white background with black or grey text.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\"><b>5. Repurpose the same brochure design for different products<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve put all of this work into designing a beautiful brochure, get the most out of your design by creating subtle variations for different products. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep your layout the same, but swap out colors, images, and copy:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/08\/Consistent-Brochure-Design.jpg\" alt=\"Professional Brochure Color and Design Consistency Example\" class=\"wp-image-32837\" width=\"500\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Sources: <\/span><a href=\"https:\/\/www.behance.net\/gallery\/9115887\/Astray-Travel-Co-Brochure-Design\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Rebecca Finn<\/span><\/a><span style=\"font-weight: 400;\">, Gresham Design, <\/span><a href=\"https:\/\/www.behance.net\/gallery\/16469683\/Multimedia-library-trifold-brochure-\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Etienne Axelos<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-you-still-need-marketing-brochures\"><b>Checklist for finalizing a brochure before printing.<\/b><\/h2>\n\n\n\n<p>Before you send your brochure to the printer, make sure to:<\/p>\n\n\n\n<ul>\n<li><strong>Double-check all text:<\/strong> Proofread carefully for typos, grammar errors, and factual accuracy.<\/li>\n\n\n\n<li><strong>Inspect visuals:<\/strong> Ensure all images are high-resolution, properly sized, and visually appealing.<\/li>\n\n\n\n<li><strong>Verify color accuracy:<\/strong> Make sure colors match your <a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\">brand guidelines<\/a> and look correct on different screens.<\/li>\n\n\n\n<li><strong>Confirm dimensions and folds:<\/strong> Ensure the brochure size and fold style match your printing specifications.<\/li>\n\n\n\n<li><strong>Review the bleed area:<\/strong> Check if any important elements extend into the bleed area to avoid cropping issues.<\/li>\n\n\n\n<li><strong>Examine the file format:<\/strong> Save your design in a print-ready format (like PDF) with high-resolution images.<\/li>\n\n\n\n<li><strong>Get a final proof:<\/strong> Request a physical proof from your printer to check for any last-minute issues.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-you-still-need-marketing-brochures\"><b>Do you still need a marketing brochure?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The marketing brochure is one of the oldest tricks in the marketing playbook.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While digital strategies are dominating the modern <a href=\"https:\/\/venngage.com\/blog\/marketing-trends\/\">marketing trends<\/a>, traditional techniques like the trusty sales brochure aren\u2019t going anywhere.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, physical marketing media may be more powerful than ever. One marketing research firm suggests that physical media is more memorable, more persuasive, and <\/span><a href=\"https:\/\/www.canadapost.ca\/assets\/pdf\/blogs\/CPC_Neuroscience_EN_150717.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more likely to drive behavior than digital media<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The best marketing strategies of today integrate the digital with the physical, focusing on <\/span><a href=\"https:\/\/venngage.com\/blog\/flyer-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">flyers<\/span><\/a><span style=\"font-weight: 400;\">, brochures, and <\/span><a href=\"https:\/\/venngage.com\/blog\/templates-event-poster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">posters<\/span><\/a><span style=\"font-weight: 400;\"> just as much as websites and <\/span><a href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media graphics<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s a lot to juggle!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I get it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why I\u2019ve put together this easy 5-step marketing brochure design guide to give you the low-down on how to create a marketing brochure from scratch.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where and how to distribute the brochure?<\/strong><\/h3>\n\n\n\n<p>The real work starts after you print the brochure. You need to have a smart brochure distribution strategy to make sure it reaches the right target audience and helps you generate leads.<\/p>\n\n\n\n<p><strong>Here&#8217;s are a few ways to distribute a marketing brochure: <\/strong><\/p>\n\n\n\n<ul>\n<li>Share brochures during sales meetings so prospects leave with a physical reminder of your offer<\/li>\n\n\n\n<li>Target specific households or businesses with door-to-door or mailbox drops in your service area<\/li>\n\n\n\n<li>Place brochures in industry-specific locations like clinics, gyms or coworking spaces where your audience is already engaged<\/li>\n\n\n\n<li>Add brochures to event swag bags or registration kits for guaranteed reach<\/li>\n\n\n\n<li>Use brochures as inserts in local newspapers or community magazines to extend your coverage<\/li>\n\n\n\n<li>Train staff to hand brochures out when someone asks about a service or product to turn casual interest into action<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brochure-vs-pamphlet\"><b>What is the difference between a brochure and a pamphlet?<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/brochure-pamphlet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brochures and pamphlets<\/a> can often seem similar, but they differ in use cases. <span style=\"font-weight: 400;\">A brochure can span multiple pages while pamphlets are often single-paged documents. Brochures are often created with a commercial intent in mind i.e. to promote your products or services while pamphlets are made with an informational intent.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pamphlets are unbounded while brochures can span multiple pages and hence come bound.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQs about&nbsp;brochure design<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is brochure design size?<\/h3>\n\n\n\n<p>Brochure designs come in various shapes and sizes (most often resembling a pamphlet or an A4 size piece of paper.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I design a brochure?<\/h3>\n\n\n\n<p><strong>1. Define the target market for your marketing brochure<\/strong><\/p>\n\n\n\n<p><strong>2. Use images, icons, and illustration to support your messaging.<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Keep style and color scheme consistent<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>3.&nbsp;Layout the brochure around your copy, images, and branding<\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Center your content within each section<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Size and crop photos so they match<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use solid colors and background images to define each section<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t use more than two or three colors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Leave lots of white space<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>4. Play with color and content to repurpose the same brochure design for different products<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the best software to design a brochure?<\/strong><\/h3>\n\n\n\n<p>There are several options of softwares to create a brochure. These include Venngage, Scribus, Microsoft Publisher, etc. The <a href=\"https:\/\/venngage.com\/blog\/brochure-design-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">brochure software<\/a> you use will be determined by the type of brochure you want to design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I start writing a brochure?<\/strong><\/h3>\n\n\n\n<ul>\n<li>Give your front page a single clear message<\/li>\n\n\n\n<li>Make main brochure contents should concise and skimmable (3 sections, descriptive headers, point-form)<\/li>\n\n\n\n<li>Include include extra details like contact information on the back<\/li>\n<\/ul>\n\n\n\n<p><strong>How much can I charge for a brochure design?<\/strong><\/p>\n\n\n\n<p>The pricing of a brochure design depends on varying factors, such as your experience, complexity of the design, the client&#8217;s budget and even location. So, consider these before <a href=\"https:\/\/www.billdu.com\/blog\/how-to-send-an-invoice\/\" target=\"_blank\" rel=\"noreferrer noopener\">sending out that invoice<\/a> to your client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><b>Conclusion<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This might seem like a long process, but knowing how to put together an effective marketing brochure is an essential skill for any small business owner or marketer, and our pre-designed <\/span><a href=\"https:\/\/venngage.com\/templates\/brochures\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brochure templates<\/span><\/a><span style=\"font-weight: 400;\"> make it easy!<\/span><\/p>\n\n\n\n<center><strong><a href=\"https:\/\/venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\">GET STARTED TODAY<\/button><\/a><\/strong><\/center>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs on brochure design<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What paper stock (GSM) and finish should I choose?<\/strong><\/h3>\n\n\n\n<p>If you\u2019re mailing brochures, go with heavier paper around 170\u2013250 GSM so it feels sturdy. Matte is easier to read and holds up better in the mail. For handouts, lighter paper around 120\u2013170 GSM is fine. Use gloss when you want photos and colors to stand out, or matte if the design is more text-focused.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are the most common brochure folds and when should I use each?<\/strong><\/h3>\n\n\n\n<p>A tri-fold is the go-to for most marketing brochures. A half-fold feels like a booklet and works well for menus or programs. Z-folds are handy for guides and maps. Gate folds open to a big reveal, good for special campaigns. You can use French folds for posters or infographics that fold down small and parallel folds give you more panels, perfect for catalogs or info-heavy brochures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing a stellar marketing brochure is more than a fusion of fonts and colors\u2014it&#8217;s an art form that captures attention, sparks curiosity and beckons action. Sounds complicated? It really isn&#8217;t. Whether you&#8217;re shouting about your business, promoting an event or championing a cause, you&#8217;re in the right place. So, stick around as I guide you [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":93245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,600,602],"tags":[214,228],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Learn how to make a brochure in five easy steps with this brochure design guide! 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