{"id":13179,"date":"2018-01-29T16:24:11","date_gmt":"2018-01-29T21:24:11","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=13179"},"modified":"2025-12-03T03:50:51","modified_gmt":"2025-12-03T08:50:51","slug":"how-to-choose-fonts","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/how-to-choose-fonts\/","title":{"rendered":"How to Choose Fonts For Your Designs (With Examples)"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33017\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/How-to-Choose-Fonts-That-Make-Your-Infographic.jpg\" alt=\"How to Choose Fonts That Make Your Infographic\" width=\"1200\" height=\"658\" \/><\/p>\n<p>Fonts play a huge role in how infographics are perceived.<\/p>\n<p>If you\u2019re not a designer, you probably don\u2019t notice font\u00a0designs or choices unless they\u2019re particularly ghastly:<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33018\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/How-to-Choose-Fonts-That-Make-Your-Infographic-Example-1.jpg\" alt=\"How to Choose Fonts That Make Your Infographic Example 1\" width=\"600\" height=\"179\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You probably don\u2019t care about them, either, and honestly, I don\u2019t blame you. We all have that one designer friend who won\u2019t shut up about Comic Sans (if you aren\u2019t aware of the universal hatred for Comic Sans, you can get caught up here<\/span><span style=\"font-weight: 400;\">). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But hear me out\u2014I\u2019m not here to bash Comic Sans, or to tell you that Helvetica will solve all of your problems. I\u2019m here to tell you why you should care about fonts, and to teach you how to use them like a designer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could argue that as long as text is readable, font choice doesn\u2019t matter. While this may be true to a point, consider the following: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">2008 study\u00a0<\/span><span style=\"font-weight: 400;\">found that by simply using a font that was considered more \u201cappropriate\u201d for a resume, job candidates seemed more mature, more trustworthy, and more professional than candidates who used less appropriate fonts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite having identical qualifications, these candidates were also more likely to secure interviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On board yet? Let\u2019s talk about how to choose fonts for your infographics.<\/span><\/p>\n<h2><strong>Why fonts matter<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before we dive into the nitty-gritty of font choice, I\u2019d like to review the role that fonts play in visual communication. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, we all want to use fonts that make our infographics \u201cpretty\u201d, but there are many other important things going on behind the scenes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t believe me? Check out these two versions of the same infographic\u2014the same content, visuals, and color scheme, but different fonts:<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/critic-tips--0313cd09-9095-45a6-9299-01904dd71093\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33022\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Simple-List-Infographic-How-To-Choose-Fonts-1.jpg\" alt=\"Simple List Infographic - How To Choose Fonts\" width=\"650\" height=\"1113\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/critic-tips--0313cd09-9095-45a6-9299-01904dd71093\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS TEMPLATE<\/button><\/a><\/center><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/critic-tips--0313cd09-9095-45a6-9299-01904dd71093\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33021\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Simple-List-Infographic-How-To-Choose-Fonts-2-1.jpg\" alt=\"Simple List Infographic - How To Choose Fonts 2\" width=\"650\" height=\"1113\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Style aside, one of the infographics is much more effective because of the fonts that are used. It\u2019s much easier to glean information from the first infographic than the second.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Let\u2019s look at the functions of fonts in infographic design.<\/span><\/p>\n<h3><strong>1. Fonts impact readability and legibility<\/strong><\/h3>\n<p><b>Legibility<\/b><span style=\"font-weight: 400;\"> refers to how easy it is to make out any given letter on a page. Of the fonts below, one is clearly more legible. \u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33027\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Font-Legibility-How-To-Choose-Fonts-1.jpg\" alt=\"Font Legibility - How To Choose Fonts\" width=\"650\" height=\"200\" \/><\/p>\n<p><b>Readability<\/b><span style=\"font-weight: 400;\"> refers to how easy it is to read larger passages of text. As you can see in the example below, both fonts are fairly legible, but it takes much more concentration to read the sentence on the left. The font on the right makes for a more comfortable read.<\/span><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/blog_header-1.png\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33025\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Font-Readability-How-To-Choose-Fonts.jpg\" alt=\"Font Readability - How To Choose Fonts\" width=\"650\" height=\"200\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you don\u2019t want to make your reader work too hard at reading your text. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since there are clear winners and losers when it comes to font readability and legibility, choosing great <a href=\"https:\/\/venngage.com\/blog\/infographic-fonts\/\">fonts for infographics<\/a> is often about striking a balance between style, <a href=\"https:\/\/bloghands.com\/blog\/tips-and-tools-for-improving-your-content-readability-score\" target=\"_blank\" rel=\"noopener\">readability<\/a>, and legibility. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This infographic\u2019s highly readable and legible text ensures that the message is forefront, while color adds interest and style:<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/financial-layers-53a3f49d-7b93-47f9-bd89-040c2010d463\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33029\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Financial-Planning-Infographic-How-To-Choose-Fonts.jpg\" alt=\"Financial Planning Infographic - How To Choose Fonts\" width=\"800\" height=\"800\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/financial-layers-53a3f49d-7b93-47f9-bd89-040c2010d463\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS TEMPLATE<\/button><\/a><\/center><\/p>\n<h3><strong>2. Fonts can be used to create a sense of visual hierarchy on the page<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What does this mean? Take a look at the article below. How long does it take to figure out what it\u2019s about?<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33031\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Visual-Hierarchy-Example-How-To-Pick-Fonts-.jpg\" alt=\"Visual Hierarchy Example - How To Pick Fonts\" width=\"1000\" height=\"1294\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now take a look at the same article, but with the fonts modified to create a sense of visual hierarchy. At a glance, it\u2019s much easier to figure out what the article is about: <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33032\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Visual-Hierarchy-Example-How-To-Pick-Fonts-2.jpg\" alt=\"Visual Hierarchy Example - How To Pick Fonts 2\" width=\"1000\" height=\"1294\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because the fonts are used to make the headings and main points stand out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you look at some text on a page, your eye has to start somewhere. On a page like the one above, your eye will subconsciously jump to the text that is bigger, bolder, and more unique. The visual hierarchy established by the font choices helps us quickly make sense of text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more examples, take a look at these <\/span><a href=\"https:\/\/venngage.com\/blog\/templates-event-poster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10 Attention-Grabbing Event Poster Templates<\/span><\/a><span style=\"font-weight: 400;\">. How many of them take advantage of a strong visual hierarchy to draw attention to their title? (Answer: all of them).<\/span><\/p>\n<h3><strong>3. Fonts evoke emotion and have personality<\/strong><\/h3>\n<p>Which of these fonts seems happier?<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33033\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Happy-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Happy Font Example - How To Pick Fonts\" width=\"800\" height=\"246\" \/><\/p>\n<p>More confident?<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33035\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Confident-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Confident Font Example - How To Pick Fonts\" width=\"800\" height=\"246\" \/><\/p>\n<p>More trustworthy?<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33034\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Trustworthy-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Trustworthy Font Example - How To Pick Fonts\" width=\"800\" height=\"246\" \/><\/p>\n<p>Whether or not we intend it, our font choices evoke emotional responses from our readers (this is known as <a href=\"https:\/\/venngage.com\/blog\/font-psychology\/\" target=\"_blank\" rel=\"noopener\">font psychology<\/a>). To communicate effectively, we need to manage those responses by choosing fonts that match the nature of the subject matter.<\/p>\n<p>We can see that the way text is displayed on the page (or the screen) impacts the way we interact with, read, and understand it. If we care about our readers\u2019 perception of our text, we need to be conscious of our font choices.<\/p>\n<h2><strong>How to choose fonts for your infographics in 5 steps<\/strong><\/h2>\n<p>With the theoretical stuff out of the way, let\u2019s get practical. Here are five steps you can use to make well-informed font choices for your infographics.<\/p>\n<h3><strong>1. Think about your content<\/strong><\/h3>\n<p>Your font choices should always be driven by the nature of your content, namely:<\/p>\n<p><strong>The purpose of the infographic:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fonts in infographics that are made to educate, inform, or simplify (like reports, statistical infographics, training posters) should be more minimal, with a focus on readability and legibility.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/venngage.com\/templates\/charts\/school-pays-c6dcb195-fdec-451c-997d-c6bc42a2e9b6\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33036\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Simple-Bar-Chart-How-To-Pick-Fonts.jpg\" alt=\"Simple Bar Chart - How To Pick Fonts\" width=\"800\" height=\"618\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/charts\/school-pays-c6dcb195-fdec-451c-997d-c6bc42a2e9b6\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS TEMPLATE<\/button><\/a><\/center><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fonts in infographics that are made to entertain, engage, or inspire (like promotional flyers, social media marketing) can be more playful, with a focus on style and uniqueness.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/venngage.com\/templates\/banners\/pride-cover-599aee9c-f257-424b-86c7-61f8a0e8d759\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33037\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/PRIDE-Social-Media-Image-How-To-Pick-Fonts.jpg\" alt=\"PRIDE Social Media Image - How To Pick Fonts\" width=\"800\" height=\"304\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/banners\/pride-cover-599aee9c-f257-424b-86c7-61f8a0e8d759\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS TEMPLATE<\/button><\/a><\/center><\/p>\n<p><strong>The length and structure of the text:<\/strong><\/p>\n<ul>\n<li>Fonts for long-form copy (like paragraphs or bullet points) should be highly readable<\/li>\n<li>Fonts for short copy that you want to stand out (like keywords, headers, subheaders) should be stylized and unique<\/li>\n<li>Fonts for text that must be read at a glance (like chart labels and captions) should be highly legible<\/li>\n<\/ul>\n<p><strong>The medium and setting in which it will be received:<\/strong><\/p>\n<ul>\n<li>Fonts for print infographics should be easily readable at an arm\u2019s length, at least 10 pt in size<\/li>\n<li>Fonts for infographics that will be read from greater distances (like posters and presentations) must be larger, highly readable, and highly legible<\/li>\n<li>Fonts for infographics that will be viewed on-screen should be at least 14 pt in size, ideally larger<\/li>\n<\/ul>\n<p>This process of analyzing these characteristics of your content is about defining your focus for each piece of text&#8211;on style and engagement, or readability and legibility.<\/p>\n<p>Let\u2019s work through a few examples.<\/p>\n<p><b>Scenario 1:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The executive of a small nonprofit organization is creating an event poster for an elegant fundraiser gala.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Purpose<\/b><span style=\"font-weight: 400;\">: To foster awareness of the event and encourage people to attend.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Text<\/b><span style=\"font-weight: 400;\">: Title, date and venue information in bullet points, a few sentences about the purpose of the event.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Medium<\/b><span style=\"font-weight: 400;\">: Poster, to be displayed on walls in public spaces.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For an event poster with very little text, designed to catch the reader\u2019s attention and provide some basic information about an event, the focus of the font choice can be on style, personality, and emotion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The primary goal should be to find a heading font that evokes elegance, sophistication, and warmth. For the rest of the text, the focus should be readability; you don\u2019t want to lose potential donors because they can\u2019t figure out where or when to attend the event!<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/posters\/city-event-d1fa7572-8ff0-4db1-85e2-149f60b85b0a\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33039 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Creative-Formal-Invitation-How-To-Pick-Fonts-.jpg\" alt=\"Creative Formal Invitation - How To Pick Fonts\" width=\"800\" height=\"533\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/posters\/city-event-d1fa7572-8ff0-4db1-85e2-149f60b85b0a\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS POSTER TEMPLATE<\/button><\/a><\/center><\/p>\n<p><b>Scenario 2:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A financial analyst is creating a slide deck to present a quarterly account review<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Purpose<\/b><span style=\"font-weight: 400;\">: To communicate trends and highlight key statistics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Text<\/b><span style=\"font-weight: 400;\">: Chart titles and labels, brief point form summaries.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Medium<\/b><span style=\"font-weight: 400;\">: Slide deck, to be used in a presentation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The entire focus here is communication and education for a professional audience, so the fonts should be minimal, professional, and highly readable. The text should all but fade into the background, leaving space for the data to shine. <\/span><\/p>\n<p>Key statistics can be highlighted in the text by increasing the size and weight (i.e. bolding) of the font.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/reports\/monthly-sales-report-5c012505-8e9e-4be8-bbe5-e64d2514878d\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33040\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Monthly-Sales-Presentation-How-To-Pick-Fonts-.jpg\" alt=\"Monthly Sales Presentation - How To Pick Fonts\" width=\"700\" height=\"929\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/reports\/monthly-sales-report-5c012505-8e9e-4be8-bbe5-e64d2514878d\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS TEMPLATE<\/button><\/a><\/center><\/p>\n<p>To sum up\u2014content is key!<\/p>\n<p>Use the purpose, length, and medium of your content to determine whether your focus should be on readability or style. Use that focus to guide your font choices, ensuring that your text communicates effectively.<\/p>\n<h3><strong>2. Choose a body font that is readable<\/strong><\/h3>\n<p>Keeping your content in mind, pick a font to use for the majority of your body text (i.e. paragraphs, bullet points, summaries). This is what your readers will be getting most of their information from, so it should always take priority.<\/p>\n<p><b>Body fonts should:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be highly readable and legible at small sizes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be less stylized than header fonts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have multiple weights (i.e. regular and bold)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Never be all caps<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To make things a little easier on you, I\u2019ve compiled a list of the best professional, modern and more fonts that are great for body copy:<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates?preview=b7b32df7-b74b-4308-9b14-5f8e9fe40169\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33045 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Body-Font-Personalities-How-To-Pick-Fonts.jpg\" alt=\"Body Font Personalities - How To Pick Fonts\" width=\"800\" height=\"1098\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates?preview=b7b32df7-b74b-4308-9b14-5f8e9fe40169\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS TEMPLATE<\/button><\/a><\/center><\/p>\n<p>If you\u2019ve put some thought into the content and purpose of your infographic, picking a font from this list should be easy! When in doubt, pick something simple and minimal&#8211;it\u2019ll be easier to work with, and you can add more style in the next step.<\/p>\n<h3><strong>3. Choose a few header font pairs that add some style<\/strong><\/h3>\n<p>Once you\u2019ve established a body font, it\u2019s time to move on to headers. Eventually, you\u2019ll have to consider how the header font pairs with the body font but for now, just focus on finding header fonts that fit your content.<\/p>\n<p>Header fonts can generally have a little more character than body fonts, and can be used to catch a reader\u2019s eye, drawing them into the graphic and encouraging them to read further.<\/p>\n<p>Think of the header as a way to establish the style and feel of the piece. It should look great at large sizes and can be less legible than body text, if necessary.<\/p>\n<p>Choose\u00a0three or four fonts that you think might suit your content as headers. The idea here isn\u2019t to find one perfect font, but pick a few that you want to try out. You can improve your chances of finding one that works by picking a variety of styles.<\/p>\n<p>Use the graphic below for some inspiration, and don\u2019t be afraid to use these body fonts as headers too. You can also <a href=\"https:\/\/venngage.com\/blog\/best-google-font-pairs\/\" target=\"_blank\" rel=\"noopener\">check out our recommended best font pairs<\/a> to get some ideas.<\/p>\n<p><a href=\"https:\/\/venngage.com\/templates?preview=f1e4d11e-0bb8-43ec-8667-1f3127a38061\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33046\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Heading-Font-Personalities-How-To-Pick-Fonts.jpg\" alt=\"Heading Font Personalities - How To Pick Fonts\" width=\"800\" height=\"1250\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates?preview=f1e4d11e-0bb8-43ec-8667-1f3127a38061\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\">CREATE THIS TEMPLATE<\/button><\/a><\/center><\/p>\n<h3><strong>4. Find the header font that pairs best with your body font<\/strong><\/h3>\n<p>By now you should have one perfect body font and three or four possible header fonts. It\u2019s time to find the single header font that pairs best with your body font.<\/p>\n<p><b>Font pairings should be high contrast or low contrast<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s much easier to pair fonts that are either very different, or very similar in overall style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could pair a <\/span><b>serif <\/b><span style=\"font-weight: 400;\">header font with a <\/span><b>sans-serif <\/b><span style=\"font-weight: 400;\">body font:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33052\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Serif-Header-Font-How-To-Pick-Fonts-1.jpg\" alt=\"Serif Header Font - How To Pick Fonts\" width=\"800\" height=\"239\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Or a <\/span><b>dramatic <\/b><span style=\"font-weight: 400;\">header font with a <\/span><b>minimal <\/b><span style=\"font-weight: 400;\">body font:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33051\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Dramatic-Header-Font-How-To-Pick-Fonts.jpg\" alt=\"Dramatic Header Font - How To Pick Fonts\" width=\"800\" height=\"239\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Or even use a <\/span><b>single font <\/b><span style=\"font-weight: 400;\">for a whole infographic. Create contrast with <\/span><b>BOLD<\/b><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">italics<\/span><\/i><span style=\"font-weight: 400;\"> versions of your font:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33056\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Roboto-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Roboto Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33054\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Merriweather-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Merriweather Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33053\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Lora-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Lora Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Try matching up your chosen body font with each one of your header options. Are any of them high contrast? Low contrast? If there\u2019s a high or low contrast match that looks great to you, go with it. If not, and you want some inspiration, check out this collection of font pairings:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33055\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Oswald-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Oswald Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33058\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Graduate-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Graduate Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33059\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Lato-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Lato Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33057\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Arvo-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Arvo Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33062\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Playfair-Display-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Playfair Display Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33063\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Unica-One-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Unica One Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33060\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Josefin-Sans-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Josefin Sans Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33061\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Lobster-Two-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Lobster Two Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33067\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Philosopher-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Philosopher Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33071\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Wire-One-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Wire One Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33064\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Monton-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Monton Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33065\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Pathway-Gothic-One-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Pathway Gothic One Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33068\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Poiret-One-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Poiret One Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33066\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Paytone-One-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Paytone One Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-33069\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Poppins-Font-Example-How-To-Pick-Fonts.jpg\" alt=\"Poppins Font Example - How To Pick Fonts\" width=\"1000\" height=\"457\" \/><\/p>\n<p>Don\u2019t see anything you like? Check out some<a href=\"https:\/\/fonts.google.com\/\"> Google Font combinations<\/a>,\u00a0look for inspiration in books, or challenge yourself to use a single font for an entire infographic! I think you\u2019ll find it easier than you\u2019d expect.<\/p>\n<h3><strong>5. Create visual hierarchy by varying size and weight<\/strong><\/h3>\n<p>Once you have a pairing that works well with your content, it\u2019s time to use your fonts to establish a clear visual structure. Play with size and weight to emphasize some text and de-emphasize other text.<\/p>\n<p><b>Size<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to create visual hierarchy is to vary the size of your text. As always, it\u2019s best to pick a size for your body font first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure it\u2019s large enough to read easily at an arm\u2019s length, but not too large\u2014you don\u2019t want it to overwhelm the page. A good rule of thumb or body font size is 10-14 pt for print, 14-18 pt for screen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget about your content; if you expect your infographic to be read from further away (a poster or presentation, for example), increase the font size.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With your body font size chosen, the rest is pretty easy! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a <\/span><a href=\"http:\/\/www.modularscale.com\/?12&amp;pt&amp;1.5\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">typographic scale tool<\/span><\/a><span style=\"font-weight: 400;\"> to determine the rest of your font sizes. Choose a ratio (I like 2:3) and increment your font sizes by that ratio. Besides taking a lot of the decision-making out of the mix, this will give your type an important sense of rhythm and structure.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33072\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Typographic-Scale-Tool-How-To-Pick-Fonts-.jpg\" alt=\"Typographic Scale Tool - How To Pick Fonts\" width=\"650\" height=\"233\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A typographic scale with a 2:3 ratio.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33073\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Typographic-Scale-Tool-How-To-Pick-Fonts2.jpg\" alt=\"Typographic Scale Tool - How To Pick Fonts2\" width=\"650\" height=\"397\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The 2:3 scale applied to create visual hierarchy.<\/span><\/p>\n<p><b>Weight<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While size alone can be enough to create a visual hierarchy within your text, weight and emphasis can be used to add some extra oomph.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33074\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/Typographic-Scale-Tool-How-To-Pick-Fonts3.jpg\" alt=\"Typographic Scale Tool - How To Pick Fonts3\" width=\"650\" height=\"402\" \/><\/span><\/p>\n<p>As you can see, varying the font size and weight of a single font creates visual hierarchy. When combined with great font pairing, these tools will help you create the visual structure you need to make a clear, communicative infographic.<\/p>\n<p>That\u2019s it! You\u2019ve learned that basics of choosing fonts.<\/p>\n<h2>Let\u2019s review the key steps:<\/h2>\n<p><a href=\"https:\/\/venngage.com\/templates?preview=543f1abc-dc18-4921-b347-57edc1ef86b3\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-33075\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/01\/5-Steps-For-Picking-The-Perfect-Font-Infographic1.png\" alt=\"5 Steps For Picking The Perfect Font Infographic1\" width=\"800\" height=\"3432\" \/><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates?preview=543f1abc-dc18-4921-b347-57edc1ef86b3\"><button class=\"btn-cta\">CREATE\u00a0AN INFOGRAPHIC<\/button><\/a><\/center><\/p>\n<p><strong>Want to learn more? Check out our analysis of America\u2019s <a href=\"https:\/\/venngage.com\/blog\/popular-font-types\/\" target=\"_blank\" rel=\"noopener\">most popular font types<\/a>, or test your skills by <a href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\" target=\"_blank\" rel=\"noopener\">creating an infographic<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fonts play a huge role in how infographics are perceived. If you\u2019re not a designer, you probably don\u2019t notice font\u00a0designs or choices unless they\u2019re particularly ghastly: You probably don\u2019t care about them, either, and honestly, I don\u2019t blame you. We all have that one designer friend who won\u2019t shut up about Comic Sans (if you [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":13195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Not a designer? Here are the basics for how to choose fonts like a pro designer. 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