{"id":12787,"date":"2025-01-18T06:40:00","date_gmt":"2025-01-18T11:40:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=12787"},"modified":"2026-03-10T18:55:15","modified_gmt":"2026-03-10T22:55:15","slug":"white-paper-examples","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/white-paper-examples\/","title":{"rendered":"20+ Inspiring White Paper Examples and Design Tips"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/20-Page-Turning-White-Paper-Examples-Design-Guide-White-Paper-Templates-Blog-Header-1.png\" alt=\"white paper examples Venngage\" class=\"wp-image-60441\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/20-Page-Turning-White-Paper-Examples-Design-Guide-White-Paper-Templates-Blog-Header-1.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/20-Page-Turning-White-Paper-Examples-Design-Guide-White-Paper-Templates-Blog-Header-1-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/20-Page-Turning-White-Paper-Examples-Design-Guide-White-Paper-Templates-Blog-Header-1-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/20-Page-Turning-White-Paper-Examples-Design-Guide-White-Paper-Templates-Blog-Header-1-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>White papers aren\u2019t just long reads, they\u2019re one of the most trusted ways to educate potential buyers and build authority. <\/p>\n\n\n\n<p>In this guide, I\u2019ll walk you through real-world white paper examples across industries, plus free templates you can customize using Venngage\u2019s <a href=\"https:\/\/venngage.com\/features\/white-paper-design\" target=\"_blank\" rel=\"noreferrer noopener\">White Paper Maker<\/a>. <\/p>\n\n\n\n<p>You\u2019ll see both published PDFs and interactive <a href=\"https:\/\/venngage.com\/templates\/white-papers\" target=\"_blank\" rel=\"noreferrer noopener\">white paper templates<\/a> that show how a well-crafted white paper can attract leads, showcase expertise and support smarter business decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paper\"><strong>What is a white paper?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A white paper (or whitepaper) is an in-depth informational report that explains a complex or technical concept in addition to providing a persuasive solution to a problem.&nbsp;<\/span><\/p>\n\n\n\n<p>Here\u2019s what a technical white paper looks like:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/jump-start-marketing-white-paper-6c3e0063-2b50-443b-b478-5f7e267b0c72\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Green-Marketing-White-Paper-Examples.png\" alt=\"Green Marketing White Paper Examples\" class=\"wp-image-34323\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/jump-start-marketing-white-paper-6c3e0063-2b50-443b-b478-5f7e267b0c72\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike <\/span><a href=\"https:\/\/venngage.com\/features\/make-an-ebook\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ebooks<\/span><\/a><span style=\"font-weight: 400;\">, which may address a broader scope of topics, white papers have a singular focus. They\u2019re designed to solve a specific problem for readers and build brand trust in the process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">White papers are also research-based and widely considered to be a valuable resource. In fact, a report by the Content Marketing Institute reports that <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">51% of B2B content marketers<\/a> use whitepapers\/ebooks to promote their business.<\/span><\/p>\n\n\n\n<p>For a detailed comparison between white papers and case studies, read this guide on <a href=\"https:\/\/venngage.com\/blog\/whitepaper-vs-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">white paper vs. case study<\/a>. <\/p>\n\n\n\n<p>Because white papers are often distributed as authoritative ebooks, the visual &#8220;packaging&#8221; is just as vital as the data. You can use Venngage AI as an online ai book cover maker to ensure your report looks professional at first glance. Much like the design automation in Adobe Express, this <a href=\"https:\/\/venngage.com\/ai-tools\/book-cover-generator\" target=\"_blank\" rel=\"noreferrer noopener\">ai book cover generator<\/a> allows you to convert a simple title into a polished book front instantly, helping your research stand out in a crowded inbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><strong>Business white paper example<\/strong>s<\/h2>\n\n\n\n<p>Business white papers are written for a number of reasons. It&#8217;s a great document to showcase expertise and win over investors. While a white paper establishes authority, a professional bid is what actually moves the needle on a deal. To bridge this gap, you can use Venngage AI for ai proposal writing to convert research-heavy insights into a persuasive document in minutes. Much like the sales automation found in HubSpot, our <strong><a href=\"https:\/\/venngage.com\/ai-tools\/proposal-generator\" target=\"_blank\" rel=\"noreferrer noopener\">automated AI proposal generator<\/a><\/strong> handles the heavy lifting by turning technical data into a client-ready agreement. <a href=\"https:\/\/venngage.com\/blog\/b2b-white-paper\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>A business-to-business (B2B) white paper<\/strong><\/a> can also be used for marketing purposes&nbsp;and brand awareness.<\/p>\n\n\n\n<p>Here are some examples of business white papers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. AI Adoption Framework White Paper<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/ai_adoption_framework_whitepaper.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/business-white-paper.png\" alt=\"Google business white paper example \" class=\"wp-image-60576\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/business-white-paper.png 610w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/business-white-paper-234x300.png 234w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/figure><\/div>\n\n\n<p>Google Cloud\u2019s AI Adoption Framework is a great example of how to balance authority with clarity. The structure moves logically from strategy to implementation, making it easy for both executives and tech professionals to follow. <\/p>\n\n\n\n<p>Each section uses clean data visuals and straightforward language to break down complex ideas \u2014 a hallmark of effective B2B communication. On the other hand, the tone feels confident but approachable, which builds trust and positions Google as a reliable thought leader.<\/p>\n\n\n\n<p>I also like how the call-to-action (\u201cExplore the full framework\u201d) feels helpful rather than promotional, guiding readers deeper into the topic instead of pushing a sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Employee Engagement White Paper<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/playful-employee-engagement-company-white-paper-39c27110-b505-428c-9de7-ef86cb20c067\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-69-598x1024.png\" alt=\"Playful Employee Engagement Company White Paper Template\n\" class=\"wp-image-73748\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-69-598x1024.png 598w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-69-175x300.png 175w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-69-768x1314.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-69-897x1536.png 897w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-69-730x1249.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2023\/06\/image-69.png 960w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/playful-employee-engagement-company-white-paper-39c27110-b505-428c-9de7-ef86cb20c067\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper Template<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This business white paper template discusses the importance of <a href=\"https:\/\/venngage.com\/blog\/employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee engagement<\/a> and different strategies to optimize engagement in a company. A staffing consultancy firm could create a business white paper like this one to demonstrate its expertise.<\/p>\n\n\n\n<p>Now, if you already have a draft of your white paper content, you can just copy and paste it to a template you like. (If you haven&#8217;t written it yet, here&#8217;s a <a href=\"https:\/\/venngage.com\/blog\/white-paper-writing\/\" target=\"_blank\" rel=\"noreferrer noopener\">white paper writing guide<\/a> you should definitely check out!)<\/p>\n\n\n\n<p>If you&#8217;re exploring professional white paper examples to boost your content strategy, this guide on white papers offers practical insights and design inspiration. For even more impactful writing, consider enhancing your drafts with AI \u2014 [<a href=\"https:\/\/blog.eduwriter.ai\/enhance-your-writing-with-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">this resource<\/a>] shows how AI tools can refine your work effortlessly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Digital Transformation in the Insurance Industry White Paper<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/business-white-paper-1.png\" alt=\"\" class=\"wp-image-60578\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/business-white-paper-1.png 576w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/business-white-paper-1-225x300.png 225w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n<p>Frost &amp; Sullivan\u2019s white paper, created for Samsung Electronics America, stands out for how clearly it links technology innovation to real-world insurance challenges. <\/p>\n\n\n\n<p>The report starts with key industry shifts, then weaves in practical examples of how digital solutions streamline operations and improve customer experience. It uses a balanced tone (professional but not overly technical) which keeps the content accessible to both executives and analysts. <\/p>\n\n\n\n<p>The visuals, from charts to case snapshots, reinforce insights instead of distracting from them. What makes it particularly effective is how it positions Samsung as a knowledgeable partner in digital transformation rather than simply a product provider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\"><strong>Marketing white paper examples<\/strong><\/h2>\n\n\n\n<p>Businesses can use white papers as part of a content (and sales) marketing strategy such as <a href=\"https:\/\/venngage.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a>. Most of the time, the white paper is gated \u2014 you need to insert your contact information before downloading\/accessing the document. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Future of Digital Marketing White paper<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/Screenshot-2025-01-17-at-8.20.01\u202fPM-797x1024.png\" alt=\"digital marketing white paper by Microsoft\" class=\"wp-image-99281\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/Screenshot-2025-01-17-at-8.20.01\u202fPM-797x1024.png 797w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/Screenshot-2025-01-17-at-8.20.01\u202fPM-233x300.png 233w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/Screenshot-2025-01-17-at-8.20.01\u202fPM-768x987.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/Screenshot-2025-01-17-at-8.20.01\u202fPM-730x938.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/Screenshot-2025-01-17-at-8.20.01\u202fPM.png 1080w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/about.ads.microsoft.com\/content\/dam\/sites\/msa-about\/global\/common\/content-lib\/pdf\/insights\/microsoft-advertising-msa-fod-whitepaper-final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft<\/a><\/p>\n\n\n\n<p>This digital marketing white paper by Microsoft explains the past trends in the digital marketing and highlights how new technologies are shaping the industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Email Marketing White Paper Template<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2026\/03\/image.jpeg\" alt=\"This image has an empty alt attribute; its file name is image.jpeg\" width=\"612\" height=\"792\"\/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.coherentsolutions.com\/insights\/fitness-digital-transformation-whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">Coherent Solutions&#8217; whitepaper<\/a>, Future of Fitness: Winning with Digital Value Creation, stands out for its valuable insights and clear organization.<\/p>\n\n\n\n<p>The whitepaper begins with an executive summary, then moves through topics like the state of the industry, global expansion, changing consumer expectations, new technologies, and how digital investment affects business. Each section builds on the previous one.<\/p>\n\n\n\n<p>The paper presents a clear framework called Digital Value Creation (DVC), which connects modernization efforts to outcomes such as retention, revenue growth, and valuation. Rather than simply listing trends, the report explains how they fit together in a digital ecosystem.<\/p>\n\n\n\n<p>The whitepaper includes well-organized sections, expert insights, supporting data, and practical next steps. It is easy to follow and grounded in real business strategy. Its clear structure makes it a strong example of an effective modern whitepaper.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Email Marketing White Paper Template<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/guide-to-email-marketing-white-paper-8c5963ee-4c84-47df-a550-6074a9ed3f3c\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1-385x1024.png\" alt=\"\" class=\"wp-image-99282\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1-769x2048.png 769w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1-730x1943.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/8c5963ee-4c84-47df-a550-6074a9ed3f3c-1.png 816w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/guide-to-email-marketing-white-paper-8c5963ee-4c84-47df-a550-6074a9ed3f3c\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This email marketing <a href=\"https:\/\/venngage.com\/templates\/white-papers\" target=\"_blank\" rel=\"noreferrer noopener\">white paper template<\/a> is an excellent resource for marketing agencies or businesses offering email marketing solutions. It starts with a few statistics on email marketing, followed by explanation of email marketing and its best practices. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\"><strong>Government white paper examples<\/strong><\/h2>\n\n\n\n<p>Government organizations write white papers to outline policies&nbsp;before&nbsp;proposing new&nbsp;bills and legislations. A white paper is a good tool&nbsp;for gathering feedback from the public before implementing&nbsp;wide-reaching policy changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Addressing Commercial Health Plan Abuses White Paper<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.aha.org\/system\/files\/media\/file\/2020\/12\/addressing-commercial-health-plan-abuses-ensure-fair-coverage-patients-providers.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/Health-plan-White-Paper-Template.png\" alt=\"government white paper example aha\" class=\"wp-image-60196\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/Health-plan-White-Paper-Template.png 655w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/07\/Health-plan-White-Paper-Template-232x300.png 232w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/www.aha.org\/system\/files\/media\/file\/2020\/12\/addressing-commercial-health-plan-abuses-ensure-fair-coverage-patients-providers.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">American Hospital Association<\/a><\/p>\n\n\n\n<p>The American Hospital Association\u2019s white paper is a strong example of using original research to advocate for policy change. It presents survey findings on health plan utilization practices in a straightforward, evidence-backed format that builds trust with readers. <\/p>\n\n\n\n<p>The structure moves logically from identifying patient challenges to proposing actionable solutions, while data charts and statistics are used strategically to validate claims without overwhelming the reader. <\/p>\n\n\n\n<p>What makes this stand out is its purpose-driven narrative; it doesn\u2019t just inform but also calls for greater regulatory oversight, positioning the AHA as both a thought leader and a patient advocate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Economic policy white paper<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Take a look at the page numbers in this policy white paper template:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Simple-Business-Policy-White-Paper-Examples.png\" alt=\"Simple Business Policy White Paper Examples\" class=\"wp-image-34304\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">The above government white paper template can be used by a government to communicate complex social, political, and economic issues to an audience.<\/span><\/p>\n\n\n\n<p><b>Healthcare white paper templates, for example, can be useful in proposing healthcare policies to the general public.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format<\/span> (just like the one above by the American Heart Association).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><strong>Policy white paper examples<\/strong><\/h2>\n\n\n\n<p>Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations. <\/p>\n\n\n\n<p>This policy white paper from the Australian government is a good example:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Foreign Policy White Paper<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.dfat.gov.au\/sites\/default\/files\/2017-foreign-policy-white-paper.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/2017-foreign-policy-white-paper-001.png\" alt=\"policy white paper example from Australia\" class=\"wp-image-60672\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/2017-foreign-policy-white-paper-001.png 1386w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/2017-foreign-policy-white-paper-001-211x300.png 211w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/2017-foreign-policy-white-paper-001-721x1024.png 721w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/2017-foreign-policy-white-paper-001-768x1091.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/2017-foreign-policy-white-paper-001-1081x1536.png 1081w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/2017-foreign-policy-white-paper-001-730x1037.png 730w\" sizes=\"(max-width: 1386px) 100vw, 1386px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Source:<\/strong> Australian Government<\/p>\n\n\n\n<p>The Australian Government\u2019s Foreign Policy White Paper above demonstrates how data can ground complex policy discussions in real-world context. <\/p>\n\n\n\n<p>The use of visuals like a bar graph showing the percentage of Australians born overseas, adds clarity and helps readers visualize the nation\u2019s multicultural identity. The structure balances factual reporting with forward-looking insights, making it both informative and engaging. <\/p>\n\n\n\n<p>What I find effective here is how the document connects demographic data to broader policy priorities, reinforcing transparency and evidence-based decision-making.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-policy-data-viz.png\" alt=\"policy white paper data visualization example\" class=\"wp-image-60670\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-policy-data-viz.png 1166w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-policy-data-viz-300x198.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-policy-data-viz-1024x674.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-policy-data-viz-768x506.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-policy-data-viz-730x481.png 730w\" sizes=\"(max-width: 1166px) 100vw, 1166px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">10. Modern Economic Policy White Paper Template<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-economic-policy-white-paper--3036b56e-8fe1-4f79-92f4-0d845d5dc518\"><img decoding=\"async\" loading=\"lazy\" width=\"385\" height=\"1024\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1-385x1024.png\" alt=\"\" class=\"wp-image-99295\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1-770x2048.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1-730x1943.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/3036b56e-8fe1-4f79-92f4-0d845d5dc518-1.png 960w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-economic-policy-white-paper--3036b56e-8fe1-4f79-92f4-0d845d5dc518\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This white paper template is an excellent example of a technical policy template. It includes visuals for data and provides a glossary of terms so people can easily understand complex economic concepts. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\"><strong>Research white paper examples<\/strong><\/h2>\n\n\n\n<p>Just like other white papers, research white paper&nbsp;examples include reported facts and data aimed at educating readers around a particular topic. Research white papers are also written to help readers understand and address specific problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Sample Mental Health Policy White Paper Template<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-mental-health-policy-white-paper-486b28aa-4cd3-41e7-9c3f-d55ef6f941c4\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/486b28aa-4cd3-41e7-9c3f-d55ef6f941c4.3.png\" alt=\"Sample Mental Health Policy White Paper Template\n\" class=\"wp-image-99284\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/486b28aa-4cd3-41e7-9c3f-d55ef6f941c4.3.png 640w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/01\/486b28aa-4cd3-41e7-9c3f-d55ef6f941c4.3-232x300.png 232w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\"><strong>HR white paper examples<\/strong><\/h2>\n\n\n\n<p>Human resources white papers tackle issues around employment,&nbsp;management, employee retention and churn.&nbsp;HR&nbsp;white papers can also be used to attract&nbsp;potential employees by showcasing the company culture and ethos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Staff Productivity Proven Strategies White Paper<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/red-staff-productivity-white-paper-dd6d1543-a66a-476d-b918-95e7c1dad16b\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Red-Productivity-White-Paper-Examples.jpg\" alt=\"Red Productivity White Paper Examples\" class=\"wp-image-34309\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-mental-health-policy-white-paper-486b28aa-4cd3-41e7-9c3f-d55ef6f941c4\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">24 tips to create a white paper<\/h2>\n\n\n\n<p>Here are some actionable tips to help you create an insightful white paper.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Create an eye-catching white paper cover page<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t underestimate the effectiveness of an eye-catching cover page. Like the cover of a book, a captivating cover page with a catchy title will prompt people to open the white paper and read it further.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At first glance, your readers should have an idea of what the white paper will contain. Use a photo that reflects the theme of your white paper, or create a visual using diverse icons<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s check out a B2B white paper example on employee engagement. The two men on the cover could easily be a manager speaking with one of his team members.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/employment-engagement-white-paper-60b5e24a-53d6-4be4-9028-5168d3d47d4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Employment-Engagement-White-Paper-Template.png\" alt=\"Employment Engagement White Paper Template\" class=\"wp-image-48009\" width=\"600\" height=\"757\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/employment-engagement-white-paper-60b5e24a-53d6-4be4-9028-5168d3d47d4a\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper Template<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Highlight key takeaways to summarize the information in your white paper<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/how-to-white-paper-afffaabf-d882-4c7a-bb12-d20c47022210\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Blue-Simple-Social-Media-White-Paper-Examples.jpg\" alt=\"Blue Simple Social Media White Paper Examples\" class=\"wp-image-32201\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/how-to-white-paper-afffaabf-d882-4c7a-bb12-d20c47022210\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">White papers tend to pack a ton of information within their pages. But in reality, many people aren\u2019t going to take the time to read the whole paper cover to cover.<\/span><\/p>\n\n\n\n<p>Try highlighting a few key takeaways that will get them excited about reading your white paper. Or outline exactly what they will trade their time to learn about.<\/p>\n\n\n\n<p>As you can see in this white paper example, there\u2019s a whole section that highlights the key takeaways in the report. Because it\u2019s right on the front page, it\u2019s hard to miss, which is a nice touch. If you\u2019re struggling with structuring content effectively, paper writer services can help ensure your white paper is clear, well-organized, and engaging for readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Incorporate photos which resemble your target users <strong>in your white paper layout<\/strong><\/b><\/h3>\n\n\n\n<p>Photos help create a connection between the information in your white paper and your reader. Using a photo on the cover also tells the reader what they can expect&nbsp;to find within the pages.<\/p>\n\n\n\n<p>In this healthcare white paper template, the image of a child with a sugary dessert connects directly to the topic. The reader will instantly know what&nbsp;the paper is about.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Health-White-Paper-Template.png\" alt=\"Health White Paper Template\" class=\"wp-image-48010\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">If your goal with white papers is to promote your services and generate leads, your message needs to be memorable. Incorporating visuals resembling your target audience is one way to do so.<\/span><\/p>\n\n\n\n<p>This content marketing white paper template depicts someone hard at work while downing a cup of coffee. The image would resonate most with professional marketers you\u2019re trying to reach in a B2B capacity:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/successful-content-marketing-white-paper-571cd4b6-39d5-4698-aac6-cbd909aab421\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing.png\" alt=\"marketing white paper example on content marketing\" class=\"wp-image-60568\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/08\/white-paper-example-content-marketing-730x1912.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/successful-content-marketing-white-paper-571cd4b6-39d5-4698-aac6-cbd909aab421\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Use high-quality photos with a consistent style<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Photos, icons, and illustrations play an important role in how effectively your white paper communicates information. <\/span><\/p>\n\n\n\n<p>Don\u2019t just use images for decoration. Instead, use photos to illustrate important concepts, to make information easier to understand and to convey a mood. Marketing white paper examples, like this one, use bright, colorful photos to engage and excite readers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/marketing-white-paper-141dd552-cf0e-45c5-bd8e-1b480c447ae0\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Modern-Poster-Marketing-White-Paper-Examples.png\" alt=\"Modern Poster Marketing White Paper Examples\" class=\"wp-image-34310\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/marketing-white-paper-141dd552-cf0e-45c5-bd8e-1b480c447ae0\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Venngage\u2019s integration with Pexels and Pixabay makes it easy to find thousands of high-quality stock photos. Check out our&nbsp;<\/span><a href=\"https:\/\/venngage.com\/blog\/incorporate-stock-photos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">guide to incorporating stock photos<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;seamlessly into your design.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><b><i>Pro Tip:<\/i><\/b><i><span style=\"font-weight: 400;\">&nbsp;Use Venngage\u2019s image swap button to change the images in a template in just 1-click. Your images and icons will be replaced with a new image that is already formatted to the template.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Use a neutral color scheme for a modern technology white paper design<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern and minimalistic design will likely appeal to tech professionals or senior executives.<\/span><\/p>\n\n\n\n<p>Pick a neutral background color like white or light grey. Then, pick visuals with similarly sleek color schemes. Tech white paper examples like this use a cool and muted grey palette:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/technology-white-paper-65be7ac2-04ec-48d3-a743-823ab9e22edc\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Minimal-Modern-Tech-White-Paper-Examples.png\" alt=\"Minimal Modern Tech White Paper Examples\" class=\"wp-image-34313\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/technology-white-paper-65be7ac2-04ec-48d3-a743-823ab9e22edc\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Picking a contrasting background to the font color is another great way to add some visual appeal to your white paper. For example, this content marketing white paper template contrasts two cool corporate blue accents:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/b2b-content-marketing-white-paper-fef156a0-3745-4415-956a-3ace66d05972\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/B2B-Content-Marketing-White-Paper-Template.png\" alt=\"B2B Content Marketing White Paper Template\" class=\"wp-image-48016\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/b2b-content-marketing-white-paper-fef156a0-3745-4415-956a-3ace66d05972\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\">6. Select images based on your target audience<\/h3>\n\n\n\n<p>Learning how to write a white paper that speaks to your readers is important. For example, when selecting images for your white paper, keep an eye out for people who resemble your <a href=\"https:\/\/venngage.com\/features\/persona-guide\" target=\"_blank\" rel=\"noopener\">target audience<\/a>.<\/p>\n\n\n\n<p>This will help communicate that your white paper is actually relevant to the group you\u2019re trying to reach.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, in some cases, including photos resembling your ideal <a href=\"https:\/\/venngage.com\/blog\/user-persona-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">user persona<\/a> might not make sense. If this happens, I\u2019d recommend including <\/span><a href=\"https:\/\/venngage.com\/blog\/incorporate-stock-photos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">non-generic stock photos<\/span><\/a><span style=\"font-weight: 400;\"> or authentic product images.&nbsp;<\/span><\/p>\n\n\n\n<p>This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/clothing-brand-positioning-guide-23b6b8f1-dfca-4b46-b596-99745d6cbd4d\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/09\/Modern-White-Paper-Template.png\" alt=\"Modern White Paper Template\" class=\"wp-image-40671\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/clothing-brand-positioning-guide-23b6b8f1-dfca-4b46-b596-99745d6cbd4d\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>7. Use creative backgrounds for a trendy white paper design<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A simple design trick to make your white paper more engaging is to use the right background. You can opt for a <\/span><a href=\"https:\/\/venngage.com\/blog\/simple-backgrounds\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">simple background<\/span><\/a><span style=\"font-weight: 400;\"> pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient.<\/span><\/p>\n\n\n\n<p>For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-content-marketing-white-paper-b1b80849-6e18-48aa-9b7a-0f24ac655985\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Gradient-Content-Marketing-White-Paper-Examples.jpg\" alt=\"Gradient Content Marketing White Paper Examples\" class=\"wp-image-34293\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-content-marketing-white-paper-b1b80849-6e18-48aa-9b7a-0f24ac655985\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s a simpler marketing white paper template that opts for a vibrant color gradient background but with simpler font choices to give it a sleek professional look:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-information-technology-white-paper-283f58fc-01c9-466f-9c0b-c268c76efce4\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Vibrant-Information-Technology-White-Paper-Template.png\" alt=\"Vibrant Information Technology White Paper Template\" class=\"wp-image-48015\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-information-technology-white-paper-283f58fc-01c9-466f-9c0b-c268c76efce4\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Alternatively, you can use a different color gradient on your white paper template to make it stand out. Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-email-marketing-white-paper-9a6eb7cb-4bd6-4c62-a710-09e85ab14453\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/09\/Gradient-Email-Marketing-White-Paper-Template.png\" alt=\"Gradient Email Marketing White Paper Template\" class=\"wp-image-40673\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-email-marketing-white-paper-9a6eb7cb-4bd6-4c62-a710-09e85ab14453\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s so easy to experiment with white paper backgrounds, so don\u2019t be shy about trying out different options. With Venngage, you can change your white paper background with 1-click:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/digital-marketing-social-media-promotion-white-paper-fcc29293-b68f-4b88-8fa4-5ff346b2fb09\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/20-White-Paper-Examples-Examples.jpg\" alt=\"20+ White Paper Examples &amp; Examples\" class=\"wp-image-34302\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/digital-marketing-social-media-promotion-white-paper-fcc29293-b68f-4b88-8fa4-5ff346b2fb09\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>8.&nbsp;Include calls to action throughout your white paper<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve been wondering what makes a great white paper, it\u2019s the strategic use of calls to action (CTAs).<\/span>&nbsp;It&#8217;s an important part of understanding how to write a white paper that readers will engage with.<\/p>\n\n\n\n<p>In a white paper, there are plenty of opportunities to position your product or service as a solution to your target audience\u2019s pain points. This means that there will be ample opportunities to include CTAs throughout your white paper.<\/p>\n\n\n\n<p>For example, if you mention a feature of your product, you can place a clickable CTA button beside it:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/how-to-white-paper-afffaabf-d882-4c7a-bb12-d20c47022210\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Social-Media-Marketing-White-Paper-Examples.jpg\" alt=\"Social Media Marketing White Paper Examples\" class=\"wp-image-32235\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/how-to-white-paper-afffaabf-d882-4c7a-bb12-d20c47022210\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">CTAs are a great way to move people through the&nbsp;sales pipeline, from your white paper to a&nbsp;<a href=\"https:\/\/venngage.com\/blog\/landing-page-examples\/\" target=\"_blank\" rel=\"\u201cnofollow\u201d noopener\">landing page<\/a>&nbsp;or blog post.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/infograph.venngage.com\/templates?ref=home&amp;preview=afffaabf-d882-4c7a-bb12-d20c47022210\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Blue-Business-Marketing-White-Paper-Examples.jpg\" alt=\"Blue-Business-Marketing-White-Paper-Examples\" class=\"wp-image-34326\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>9.&nbsp;Make your page numbers stand out so your white paper is easy to scan<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Technical-Business-White-Paper-Examples.jpg\" alt=\"Technical Business White Paper Examples\" class=\"wp-image-32203\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">When designing your white paper, it\u2019s important to keep your readers in mind. Don\u2019t just think about what they want to read, but how they want to read it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your white paper isn\u2019t a <a href=\"https:\/\/venngage.com\/blog\/game-of-thrones-infographic\/\" target=\"_blank\" rel=\"noopener\">Game of Thrones<\/a> summary, so it\u2019s unlikely that every reader is going to sit down and read it cover to cover. In fact, there\u2019s a good chance they\u2019re going to want to skip ahead to specific sections that interest them.&nbsp;<\/span><\/p>\n\n\n\n<p>Your readers will appreciate adding page numbers because it becomes easier to locate a particular topic in your white paper. Just create a functional&nbsp;table of contents by adding hyperlinks to individual chapters and sections.&nbsp;This will help your readers navigate the white paper&#8217;s contents.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Select the text you\u2019d like to turn into a link, then click the link icon in the top bar. Along with the option to add a URL, you can select pages within the eBook. When you download your design, download it&nbsp;as an&nbsp;Interactive PDF.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/03\/Whitepaper-ToC-Example.png\" alt=\"Whitepaper ToC Example\" class=\"wp-image-39603\" width=\"700\"\/><\/figure><\/div>\n\n\n<p><b>[Watch] How to Create a White Paper with Venngage: <\/b><\/p>\n\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qtqHlThHNec\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<center><a href=\"https:\/\/infograph.venngage.com\/register?vap=whitepaperLP&#038;features=white-paper-design\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create A White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>10. Highlight themes in your white paper template using icons<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This white paper template, from the cover page onwards highlights&nbsp;the cybersecurity topic it is focused on \u2014 phishing scams \u2014 by using a hook icon. The cover also introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design and <a href=\"https:\/\/venngage.com\/blog\/how-to-summarize\/\">summarize information<\/a>.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-cyber-security-technology-white-paper-e09d9a2e-7d72-4cbc-a352-ca7fc4beb77c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Modern-Tech-White-Paper-Examples.png\" alt=\"Modern Tech White Paper Examples\" class=\"wp-image-34287\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-cyber-security-technology-white-paper-e09d9a2e-7d72-4cbc-a352-ca7fc4beb77c\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>11. Visualize your white paper data using charts and pictograms<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand.&nbsp;<\/span><\/p>\n\n\n\n<p>The solution? <a href=\"https:\/\/venngage.com\/blog\/how-to-choose-the-best-charts-for-your-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visualize your data using charts<\/a> and pictograms.<\/p>\n\n\n\n<p><b>While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers.&nbsp;&nbsp;<\/b><\/p>\n\n\n\n<p>You could use a <a href=\"https:\/\/venngage.com\/blog\/line-chart\/\" target=\"_blank\" rel=\"noreferrer noopener\">line graph<\/a> to show revenue <a href=\"https:\/\/venngage.com\/blog\/data-over-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth over time<\/a>. Or you could use <a href=\"https:\/\/venngage.com\/templates\/charts\/pie\" target=\"_blank\" rel=\"noreferrer noopener\">pie charts<\/a> to show parts of a whole, like in policy white paper examples such as this.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-economic-policy-white-paper--3036b56e-8fe1-4f79-92f4-0d845d5dc518\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Modern-Economic-White-Paper-Examples.jpg\" alt=\"Modern Economic White Paper Example\" class=\"wp-image-32207\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-economic-policy-white-paper--3036b56e-8fe1-4f79-92f4-0d845d5dc518\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><a href=\"https:\/\/venngage.com\/blog\/pictogram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pictograms<\/span><\/a><span style=\"font-weight: 400;\"> are also a creative and effective way to visualize statistical data. Take a look at how pictograms are used in technology white paper examples like the below. They act as visual aids to showcase key statistics and changes as it relates to the IT sector.<\/span><a href=\"https:\/\/venngage.com\/templates\/white-papers\/dark-cyber-security-technology-white-paper-5927f04d-18eb-4631-a287-7d87e314f1a2\" target=\"_blank\" rel=\"noopener\"><br><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/simple-information-technology-white-paper-7e9abc7f-624d-47a6-8ae6-05a698823f6d\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/09\/Simple-Information-Technology-White-Paper-Template.png\" alt=\"Simple Information Technology White Paper Template\" class=\"wp-image-40675\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/simple-information-technology-white-paper-7e9abc7f-624d-47a6-8ae6-05a698823f6d\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to mix it up. They say variety is the spice of life \u2014 the same can be said of white papers! This business white paper design, for example, combines both bar graphs and pie charts.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-startup-marketing-white-paper-c137ea36-6b23-48be-9383-eeacf0514f33\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Tech-Startup-Marketing-White-Paper-Examples.jpg\" alt=\"Tech Startup Marketing White Paper Examples\" class=\"wp-image-34307\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/gradient-startup-marketing-white-paper-c137ea36-6b23-48be-9383-eeacf0514f33\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>With <a href=\"https:\/\/venngage.com\/features\/graph-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage&#8217;s online graph maker<\/a>, you can create charts and graphs that are more creative and engaging than standard Excel charts. A plain old bar graph won\u2019t do much to inspire anyone, but a creative chart that tells a story can.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>12.&nbsp;Highlight featured quotes using a big font<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/company-white-paper-0f0be021-050e-4c46-8d6c-00838eca3c7c\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Creative-HR-White-Paper-Examples-.jpg\" alt=\"Creative HR White Paper Examples\" class=\"wp-image-32213\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">This is a design trick you\u2019ve probably seen used in magazines and news publications. Well, guess what \u2014 it works great for white paper design as well! Pull particularly impactful and persuasive quotes and make them stand out from the rest of he text using big, bold fonts.<\/span><\/p>\n\n\n\n<p>Not only will this draw readers\u2019 eyes to the quotes, but it also gives your page design more visual variation.&nbsp;Company white paper examples like this one use a bright orange font to help their featured quotes stand out.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/company-white-paper-0f0be021-050e-4c46-8d6c-00838eca3c7c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Simple-HR-White-Paper-Examples-.jpg\" alt=\"Simple HR White Paper Examples\" class=\"wp-image-32214\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/company-white-paper-0f0be021-050e-4c46-8d6c-00838eca3c7c\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>13. Incorporate your branding into your white paper design<\/b><\/h3>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-mental-health-policy-white-paper-486b28aa-4cd3-41e7-9c3f-d55ef6f941c4\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32209 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Blue-Modern-Health-White-Paper-Examples.jpg\" alt=\"Blue Modern Health White Paper Examples\" width=\"800\" height=\"2129\"><\/a><\/center>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/modern-mental-health-policy-white-paper-486b28aa-4cd3-41e7-9c3f-d55ef6f941c4\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">To improve brand recognition, you need to have <\/span><a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consistent branding<\/span><\/a><span style=\"font-weight: 400;\"> across all marketing collateral. This not only helps your <a href=\"https:\/\/venngage.com\/blog\/website-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing efforts<\/a>&nbsp;but also helps you maintain consistency in your internal and external comms.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Be sure to incorporate your <\/span><a href=\"https:\/\/venngage.com\/blog\/logo-styles\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">logo<\/span><\/a><span style=\"font-weight: 400;\">, brand color palettes, and fonts into your white paper design.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Venngage\u2019s <\/span><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">auto-branding tools<\/span><\/a><span style=\"font-weight: 400;\"> makes it easy to save your logos, brand color palettes, and brand fonts for later. Then, you can easily apply them to your designs with one click. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Try thinking of creative opportunities to incorporate your <\/span><a href=\"https:\/\/venngage.com\/design-dictionary\/branding-definition\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">branding<\/span><\/a><span style=\"font-weight: 400;\">. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons.<\/span><\/p>\n\n\n\n<p>It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>14. Use icons to emphasize section headers in your white paper template<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Healthy-Eating-White-Paper-Examples.jpg\" alt=\"Healthy Eating White Paper Examples\" class=\"wp-image-32215\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">One of the primary purposes of a white paper is to <\/span><a href=\"https:\/\/venngage.com\/blog\/visual-communication\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visually communicate information<\/span><\/a><span style=\"font-weight: 400;\"> in an engaging way. But many businesses end up creating something that reads like a college textbook. No one wants to read that\u2026just ask any college student.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">TechSmith studied over 4,500 office workers and found that people absorb information 7% faster when they\u2019re given text with accompanying images, versus just plain text. When designing your white paper, look for opportunities to make the text easier to scan with visuals.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An easy way to bring attention to important points is to <\/span><a href=\"https:\/\/venngage.com\/blog\/infographic-design-6-ways-to-use-icons\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">place an icon<\/span><\/a><span style=\"font-weight: 400;\"> beside the text. Government white paper examples like the one below&nbsp;are&nbsp;text-heavy. But the icons help direct the eye to each section header and break up the text.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Orange-Simple-White-Paper-Examples.jpg\" alt=\"Orange Simple White Paper Examples\" class=\"wp-image-32216\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>This marketing white paper layout uses icons to punctuate the headers and add a dash of personality&nbsp;to reinforce its fun and lively color palette.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-icon-startup-marketing-white-paper-babf2d27-9ba5-41d7-9f29-d3cf29ea230c\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Vibrant-Startup-Marketing-White-Paper-Examples.png\" alt=\"Vibrant Startup Marketing White Paper Examples\" class=\"wp-image-34311\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/vibrant-icon-startup-marketing-white-paper-babf2d27-9ba5-41d7-9f29-d3cf29ea230c\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p>Here&#8217;s another example of a white paper design where icons are used to visualize points and make information easier to find.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/business-information-technology-white-paper-e11ddd1c-bad2-4ee4-af7c-5da9d5a3bf94\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Business-Information-Technology-White-Paper-Examples.png\" alt=\"Business Information Technology White Paper Examples\" class=\"wp-image-34312\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/business-information-technology-white-paper-e11ddd1c-bad2-4ee4-af7c-5da9d5a3bf94\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15.&nbsp;Use&nbsp;a visual motif&nbsp;that reflects your white paper topic<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A visual motif is a visual element that is repeated throughout your design. When you\u2019re designing a multi-page document like a white paper or a report, your pages should have a cohesive look and flow.<\/span><\/p>\n\n\n\n<p>To pick a motif for your white paper design, think of some themes reflected in your white paper. Is your white paper about social media engagement? Then a motif of birds (\u201ctweeting\u201d) or speech bubbles could work.<\/p>\n\n\n\n<p>A&nbsp;white paper topic that is focused on establishing a sprint process could use a race track motif instead.<\/p>\n\n\n\n<p>Hiring strategy white paper examples like the below use a leaf motif. Plants reflect the theme of growth associated with recruitment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/hiring-strategies-human-resources-white-paper-b1f8024a-e36d-4e64-a351-92add740d208\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Modern-Trendy-Human-Resources-White-Paper-Examples1.jpg\" alt=\"Modern Trendy Human Resources White Paper Examples1\" class=\"wp-image-34318\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/hiring-strategies-human-resources-white-paper-b1f8024a-e36d-4e64-a351-92add740d208\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Or you can also use a simple shape motif throughout your white paper design. This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design.<\/span><\/p>\n\n\n\n<p>For example, this simple white paper template uses a hexagon motif (it kind of makes you think of a beehive, doesn\u2019t it?).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/simple-information-technology-white-paper-7e9abc7f-624d-47a6-8ae6-05a698823f6d\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Simple-White-Tech-White-Paper-Examples-2.png\" alt=\"Simple White Tech White Paper Examples\" class=\"wp-image-34322\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/simple-information-technology-white-paper-7e9abc7f-624d-47a6-8ae6-05a698823f6d\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>16. Break up chunks of text with visuals when writing a white paper<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you\u2019re laying out your white paper pages, put your storytelling cap on. Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points? Where can I illustrate an idea?<\/span><\/p>\n\n\n\n<p>A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breathe.<\/p>\n\n\n\n<p>Don\u2019t hesitate to dedicate big chunks of your page\u2013or the page in its entirety\u2013to pictures. Images give the eyes a rest and help to reinforce information.<\/p>\n\n\n\n<p>Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose (yay for purposeful design!). You can create your own illustrations using icons\u2013they can make for some fun and quirky headers, like in workplace tech white paper examples.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/workplace-new-technology-white-paper-bbbc5bac-3b30-4102-b2de-a5dd7d3e970e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Yellow-New-Technology-White-Paper-Examples.jpg\" alt=\"Yellow New Technology White Paper Examples\" class=\"wp-image-32226\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/workplace-new-technology-white-paper-bbbc5bac-3b30-4102-b2de-a5dd7d3e970e\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>17. Open your white paper with a boldly colored glossary<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Simple-Orange-White-Paper-Examples.jpg\" alt=\"Simple Orange White Paper Examples\" class=\"wp-image-32228\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Like any design project, it\u2019s important to start off on the right foot. You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover.&nbsp;<\/span><\/p>\n\n\n\n<p>In bright white paper examples like the one below, you can see&nbsp;how&nbsp;the designers used a bold color to bring attention to the glossary. This ensures that it will be seen by a reader, and actually used to navigate the content.<\/p>\n\n\n\n<p>If you make your white paper design engaging, a lot more people are going to want to read it:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Modern-Orange-White-Paper-Examples.jpg\" alt=\"Modern Orange White Paper Examples\" class=\"wp-image-32227\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Try using a full-page color fill (like in this white paper example) for your glossary. Otherwise, readers may miss it when quickly flipping through the pages.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>18. Include tables and boxes to emphasize key points and takeaways<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Simple-Health-White-Paper-Examples.jpg\" alt=\"Simple Health White Paper Examples\" class=\"wp-image-32229\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/venngage.com\/blog\/visualize-data-in-white-papers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visualizing data in a white paper<\/a> isn\u2019t limited to just graphs. When writing a white paper, you can also section off important pieces of information using tables and boxes.<\/span><\/p>\n\n\n\n<p>In the white paper examples below, the designers used a table to organize key points and takeaways from each main section:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/government-white-paper-3a61fc7f-92a9-4a21-8c97-ba939d8bee4a\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Creative-Orange-Health-White-Paper-Examples.jpg\" alt=\"Creative-Orange-Health-White-Paper-Examples\" class=\"wp-image-34325\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s another example of a white paper layout that uses a table to highlight some key statistics:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/environmental-awareness-workbook-course-white-paper-b58c785c-9b03-4ea8-be1d-af18d7074538\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Environmental-Awareness-Workbook-Course-White-Paper-Template-Page-4.png\" alt=\"Environmental Awareness Workbook Course White Paper Template\" class=\"wp-image-48022\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<p>Breaking up lengths of text with boxes will help make your white paper easier to read:<a href=\"https:\/\/venngage.com\/templates\/white-papers\/tobacco-trade-government-policy-white-paper-396cf7f9-7f01-4848-941c-ddbd370926b3\" target=\"_blank\" rel=\"noopener\"><br><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/environmental-awareness-workbook-course-white-paper-b58c785c-9b03-4ea8-be1d-af18d7074538\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Environmental-Awareness-Workbook-Course-White-Paper-Template.png\" alt=\"Environmental Awareness Workbook Course White Paper Template\" class=\"wp-image-48021\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/environmental-awareness-workbook-course-white-paper-b58c785c-9b03-4ea8-be1d-af18d7074538\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>19.&nbsp;Vary the color, fonts, and styles of your headers<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/how-to-white-paper-afffaabf-d882-4c7a-bb12-d20c47022210\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Modern-Business-White-Paper-Examples.jpg\" alt=\"Modern Business White Paper Examples\" class=\"wp-image-32237\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/how-to-white-paper-afffaabf-d882-4c7a-bb12-d20c47022210\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">You can create a hierarchy by using a different font or color for your headers and sub-headers. This also helps give your page design more variety. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this example, they use different fonts and colors for each level of header. This helps make the distinction between main and sub-headers more noticeable. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/how-to-white-paper-afffaabf-d882-4c7a-bb12-d20c47022210\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Content-Marketing-White-Paper-Examples.jpg\" alt=\"Content-Marketing-White-Paper-Examples\" class=\"wp-image-34327\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Your main design goal should be to create a white paper that\u2019s engaging to readers and easy to navigate. When you are working with this much text, it\u2019s important to make it easy to skim through.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><b>20.&nbsp;<\/b>Dedicate pages to particularly important points<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/travel-iceland-ebook-aebc203c-e787-4aac-8b1e-8302e2fb7498\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Modern-Travel-White-Paper-Examples.jpg\" alt=\"Modern Travel White Paper Examples\" class=\"wp-image-32239\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p>The primary goal of your white paper should be to educate readers. But you also want to strike a balance between being informative and entertaining.<\/p>\n\n\n\n<p>If there is a central point that you want readers to remember, you may want to dedicate an entire page to that one point and an accompanying image to help drive the message home.<\/p>\n\n\n\n<p>Pages like this should be used sparingly. That being said, they can deliver some real impact to readers.<\/p>\n\n\n\n<p>Take this white paper example that dedicates a page to an evocative quote and photo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/ebooks\/travel-iceland-ebook-aebc203c-e787-4aac-8b1e-8302e2fb7498\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Modern-Travel-White-Paper-Examples-1.jpg\" alt=\"Modern Travel White Paper Examples\" class=\"wp-image-34329\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/ebooks\/travel-iceland-ebook-aebc203c-e787-4aac-8b1e-8302e2fb7498\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>21.&nbsp;<\/strong><b>Allow for plenty of white space on your pages <\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike one-page reports where you have to fit a lot of information into a small space, white papers allow for more freedom to spread the information out. That will allow you to create page designs with plenty of white space. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the design world, white space is the empty space around design elements on the page. Leaving some room for your text and images to breathe will help your design look less cluttered.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/06\/Minimalist-Business-White-Paper-Examples.jpg\" alt=\"Minimalist Business White Paper Examples\" class=\"wp-image-32241\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Yellow-Modern-Business-White-Paper-Examples.jpg\" alt=\"Yellow-Modern-Business-White-Paper-Examples\" class=\"wp-image-34330\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>22.&nbsp;Break chapters or sections into separate columns<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Dividing your page into columns is a good way to organize your information and save space on the page. For example, in the white paper above, the Overview and the beginning of Chapter 1 are organized neatly into their own columns. <\/span><\/p>\n\n\n\n<p>This makes it easy to jump from one point to the next, without getting lost.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Professional-Business-White-Paper-Examples.jpg\" alt=\"Professional-Business-White-Paper-Examples\" class=\"wp-image-34331\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/policy-white-paper-d4d9fee7-774d-45af-b8e1-c93b6ba8333d\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><strong>23.&nbsp;Include a question on the front page of your white paper<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Speaking directly to your readers can really grab their attention. Asking a question can get them to want to actually read your white paper.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this white paper example, a simple question to the reader introduces what the report will cover. The designers even bolded it so it was the first thing readers would see!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/company-white-paper-0f0be021-050e-4c46-8d6c-00838eca3c7c\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Purple-HR-White-Paper-Examples.jpg\" alt=\"Purple HR White Paper Examples\" class=\"wp-image-34334\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/company-white-paper-0f0be021-050e-4c46-8d6c-00838eca3c7c\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">Now they could have just said \u201cWe are going to cover Topic X\u201d on the cover. But that doesn\u2019t place their white paper in the perspective of the person it\u2019s meant to help \u2014 the reader. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the other hand, when you address a common problem people in your niche face, that will pique their interest. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>24. Vary your page layouts to keep readers engaged<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/company-white-paper-0f0be021-050e-4c46-8d6c-00838eca3c7c\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/09\/Industry-White-Paper-Examples.jpg\" alt=\"Industry-White-Paper-Examples\" class=\"wp-image-34335\" width=\"700\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/company-white-paper-0f0be021-050e-4c46-8d6c-00838eca3c7c\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">When people look at the same thing over and over again, it can cause visual fatigue. Their eyes glaze over and their attention drifts. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Varying your page layout will help keep readers engaged by going against their expectations. When the eyes have something new to look at, it\u2019s easier to stay engaged. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/blue-email-marketing-white-paper-bb22a2f0-44e2-41c7-9d49-2dadee3fa036\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/Blue-Email-Marketing-White-Paper-Template.png\" alt=\"Blue Email Marketing White Paper Template\" class=\"wp-image-48025\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/blue-email-marketing-white-paper-bb22a2f0-44e2-41c7-9d49-2dadee3fa036\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><span style=\"font-weight: 400;\">This white paper template uses a few different page layouts. One page may have a featured image, another a large quote, and the next only includes written content. This white paper layout is fresh and interesting.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use these examples of white papers as springboards for your own unique and brand-appropriate designs. Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your <\/span><a href=\"https:\/\/venngage.com\/blog\/accessible-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">designs accessible<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"format\"><strong>How to choose the right white paper format?<\/strong><\/h2>\n\n\n\n<p>Selecting a white paper largely depends on your target audience. If you want to address a highly technical audience, such as data scientists or software developers, choose a <strong>detailed, in-depth format<\/strong> with data, charts, and technical terminology. For a broader, non-technical audience, use a <strong>simplified, easy-to-read format<\/strong> with less jargon.<\/p>\n\n\n\n<p>Here are some white paper formats you can select:<\/p>\n\n\n\n<ul>\n<li><strong>Problem\/Solution White Paper<\/strong>: This format discusses a specific problem faced by your audience and presents your product or service as the solution. It is ideal for generating leads.<\/li>\n\n\n\n<li><strong>Backgrounder White Paper<\/strong>: It provides detailed information about a product, service, or technology. This layout is useful for audiences seeking in-depth knowledge before making a purchasing decision.<\/li>\n\n\n\n<li><strong>Numbered List White Paper<\/strong>: Structured around tips, steps, or reasons (e.g., &#8220;5 Ways to Improve X&#8221;), it\u2019s easy to digest and often appeals to readers looking for quick, actionable insights. This format works best for executive decision-making<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8\"><strong>FAQs about white papers<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the format of a white paper?<\/strong><\/h3>\n\n\n\n<p>White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers. In that case, it\u2019s best to stick to a letter-sized page, whether in portrait (8.5\u00d711) or landscape (11\u00d78.5).<\/p>\n\n\n\n<p>These documents also are best in the PDF file format; this is the easiest way both to share them online and to have them printed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Why should you create a white paper?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic \u2014 when the white papers are actually interesting. According to the <a href=\"http:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com\/DGR_DG076_SURV_ContentPref_March_2018_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Demand Gen Survey Report<\/a>, 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How long is a white paper?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Typically, white papers are around 3 to 20 pages long. But some white papers can be longer. A white paper should be long enough to cover the concept or problem at hand. Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How&nbsp;to write&nbsp;a white paper that people will actually read?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If it doesn\u2019t have an appealing design, your white paper probably isn\u2019t going to work as well as you want it to. As with any type of content \u2014 from writing blog posts to <\/span><a href=\"https:\/\/venngage.com\/features\/presentation-maker\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">making presentations<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/venngage.com\/blog\/ebook-template\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crafting ebooks<\/span><\/a><span style=\"font-weight: 400;\">\u2014a lot of your <a href=\"https:\/\/venngage.com\/blog\/white-paper-writing\/\" target=\"_blank\" rel=\"noreferrer noopener\">white paper\u2019s success<\/a> comes down to the design.<\/span><\/p>\n\n\n\n<p>Take this eye-catching hiring strategy white paper example; it uses dramatic images, colors, layouts, and icons to elevate its content to another level.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/venngage.com\/templates\/white-papers\/neon-digital-hiring-strategy-white-paper-26aff01a-6821-4a58-8e8d-309634bfcab0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/03\/Neon-Digital-Hiring-Strategy-White-Paper-Template.png\" alt=\"Neon Digital Hiring Strategy White Paper Template\" class=\"wp-image-36762\" width=\"500\"\/><\/a><\/figure><\/div>\n\n\n<center><a href=\"https:\/\/venngage.com\/templates\/white-papers\/neon-digital-hiring-strategy-white-paper-26aff01a-6821-4a58-8e8d-309634bfcab0\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>Create This White Paper<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h3 class=\"wp-block-heading\"><b>How to format a white paper with design in mind:<\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Make sure your cover page immediately informs readers what your white paper is about.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Summarize key takeaways at the start after writing your white papers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t forget to think about your readers\u2019 experience. Use clear page numbers to make it easier to scan your white paper.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Visualize your data to make your white paper more engaging.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use consistent brand colors and fonts throughout your white paper format. This will make your design look more polished and professional.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use high-quality photos with a consistent style.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Keep your target users in mind throughout the design process. If you\u2019re using images of other people make sure they resemble your target users.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Emphasize section headers in your white paper with icons.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Break up walls of text with visuals like infographics and charts.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a glossary to outline the specific topics you aim to address.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Incorporate calls to action throughout your white paper design.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Format your white paper to allow for plenty of white space. This will prevent your white paper design from looking cluttered.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Switch up your page layouts to keep readers interested.<\/span><\/li>\n<\/ul>\n\n\n\n<center><a href=\"https:\/\/infograph.venngage.com\/register?vap=whitepaperLP&#038;features=white-paper-design\" target=\"_blank\" rel=\"nofollow noopener\">\n<button class=\"btn-cta\"><b>CREATE A WHITE PAPER<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<p><strong>You might also be interested in some of these helpful design guides:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/venngage.com\/blog\/what-is-a-white-paper\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a White Paper? 15+ White Paper Examples to Get Started<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/white-paper-writing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write a White Paper (Tips &amp; Templates)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/visualize-data-in-white-papers\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Visualize Data In Your White Papers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/venngage.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a Marketing Plan &amp; How to Create One [with Examples]<\/a><\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to Design a Business White Paper [ESSENTIAL DESIGN TIPS]\",\n  \"description\": \"So what is a white paper? In the business world, a white paper is an in-depth informational report that explains a complex concept or provides a persuasive solution to a problem. White papers can be extremely valuable documents to educate your stakeholders, clients and top-of-funnel traffic\u2013when the white papers are actually interesting. This quick white paper design guide will show you how to make a policy white paper using Venngage. Yes, we will show you how to make a dry topic like policies more engaging for readers! You will learn how to apply your branding to your white paper template, how to customize your page layouts, and how to export your white paper.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/qtqHlThHNec\/default.jpg\",\n  \"uploadDate\": \"2019-02-01T19:53:12Z\",\n  \"duration\": \"PT5M58S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/qtqHlThHNec\",\n  \"interactionCount\": \"40370\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>White papers aren\u2019t just long reads, they\u2019re one of the most trusted ways to educate potential buyers and build authority. In this guide, I\u2019ll walk you through real-world white paper examples across industries, plus free templates you can customize using Venngage\u2019s White Paper Maker. You\u2019ll see both published PDFs and interactive white paper templates that [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":51041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599,187],"tags":[99,282],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Learn how to create impactful white papers with these expert examples, templates, and design tips to boost your authority and engage readers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/white-paper-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20+ Inspiring White Paper Examples and Design Tips\" \/>\n<meta property=\"og:description\" content=\"Learn how to create impactful white papers with these expert examples, templates, and design tips to boost your authority and engage readers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venngage.com\/blog\/white-paper-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Venngage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Venngage\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-18T11:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T22:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/06\/20-Page-Turning-White-Paper-Examples-Design-Guide-White-Paper-Templates-Blog-Header-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta 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She has expertise in creating impactful visual narratives. With a focus on infographic design and content marketing strategies, she helps brands communicate complex ideas through engaging visuals. Her work combines creativity with data-driven insights, making her a trusted voice in visual communication and content marketing. She believes that growth by content doesn't require a big budget if you're scrappy. Her writing has been published on Marketing Profs, HubSpot, and Content Marketing Institute. 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