{"id":10648,"date":"2017-07-18T08:00:05","date_gmt":"2017-07-18T12:00:05","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=10648"},"modified":"2025-09-17T03:49:21","modified_gmt":"2025-09-17T07:49:21","slug":"how-to-write-a-captivating-introduction","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/how-to-write-a-captivating-introduction\/","title":{"rendered":"How to Write a Captivating Introduction to Hook Your Audience’s Attention"},"content":{"rendered":"

\"how<\/a>What\u2019s the most underrated element of a blog post?<\/span><\/p>\n

Well, it\u2019s definitely not the headline.<\/span><\/p>\n

Google returns 595,000 results for the phrase \u201cHeadline Templates,\u201d so it\u2019s safe to say that headlines have been covered extensively, whether in step-by-step guides to headline writing or experiments with multiple headlines for one post.<\/span><\/p>\n

But another key element that is often overlooked is the introduction\u2014you know, the lines you\u2019re reading right now.<\/span><\/p>\n

It\u2019s these words that entice a reader to want more. It\u2019s these words that determine whether you\u2014yes, you\u2014keep scrolling to read my key points or open a new tab and browse Reddit instead. (Obviously my hope is that you keep scrolling!) <\/span><\/p>\n

The first words of an infographic<\/a>, SlideShare deck, blog post or any other type of content can make or break the piece. <\/strong><\/p>\n

I\u2019m sure you\u2019ve pressed play on a YouTube or Facebook video only to turn it off because the introduction was just too long. The same can happen when you\u2019re creating an Infographic or a research driven visual asset \u2026<\/p>\n

…which is why I\u2019m going to end this intro while I\u2019m ahead. So let\u2019s get right to it: Here are five great ways to catch your audience’s attention so they\u2019ll keep reading, viewing or scrolling.<\/p>\n

1. Begin With A Startling Statistic<\/h2>\n

It\u2019s one of the oldest attention-grabbing strategies in the book, but it still works. Introduce your content by sharing stats that truly blow your audience\u2019s mind. The best part is that the stat doesn\u2019t have to be directly related to your industry<\/a>\u2014you can grab a statistic on just about any topic and find a unique angle to connect that stat back to the overarching story you\u2019re trying to tell.<\/p>\n

As an example, on one of my early SlideShare decks, <\/span>The Ultimate Guide To Snapchat<\/span><\/a>, I intentionally included surprising metrics about Snapchat’s user base at the time in my first few slides:<\/span><\/p>\n