{"id":104928,"date":"2025-08-01T02:54:00","date_gmt":"2025-08-01T06:54:00","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=104928"},"modified":"2026-04-01T04:16:12","modified_gmt":"2026-04-01T08:16:12","slug":"newsletter-design","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/newsletter-design\/","title":{"rendered":"How to Improve Newsletter Design: 5 Mistakes to Avoid"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Newsletter-Design-Blog-Header.png\" alt=\"Newsletter Design Blog Header\" class=\"wp-image-104929\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Newsletter-Design-Blog-Header.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Newsletter-Design-Blog-Header-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Newsletter-Design-Blog-Header-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Newsletter-Design-Blog-Header-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>I\u2019ve been writing Venngage\u2019s bi-weekly newsletters for a couple of months. At first, I thought it would be simple: add a few design tips, share some company updates, format it and hit send.<\/p>\n\n\n\n<p>Turns out creating a newsletter people actually want to read is not that easy. The content was solid, but I kept second-guessing the layout, stressed over visuals and made basic errors like inconsistent fonts.<\/p>\n\n\n\n<p>Thankfully, with every send and consistent feedback from my team, I began spotting patterns, which helped me tighten the layout and overall design of the newsletter.<\/p>\n\n\n\n<p>This article is a summary of that learning curve. I\u2019ll break down the newsletter mistakes I made early on and share some newsletter design tips I swear by.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>If you\u2019re looking for a practical resource to improve your newsletter design, check out our <strong>Newsletter Design Playbook<\/strong>. It covers layout principles, visual hierarchy tips, CTA placement and even a design checklist.<\/p>\n<\/blockquote>\n\n\n\n<center><a href=\"https:\/\/cdn.venngage.com\/features\/assets\/Newsletter+Growth+Playbook.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>Download the Newsletter Design Playbook<\/b><\/button><\/a><\/center>&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #1: Ignoring visual hierarchy<\/strong><\/h2>\n\n\n\n<p>When I first started writing <a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletters<\/a>, I focused almost entirely on the content. I thought if I added compelling copy and snappy headlines, the clicks would naturally follow.&nbsp;<\/p>\n\n\n\n<p>And for a while, it looked like things were working. Open rates were steady. But the click rates? Not so much.<\/p>\n\n\n\n<p>People were opening the emails but not engaging with them. It hit me that the problem wasn\u2019t my messaging but the <a href=\"https:\/\/venngage.com\/blog\/email-layout\/\">email layout<\/a> and cognitive load I was placing on readers. My design lacked hierarchy and clear CTA placement, so nothing guided the reader\u2019s eye.<\/p>\n\n\n\n<p>I took a step back and started asking: What\u2019s the first thing I want someone to notice? And what\u2019s the one action I want them to take?<\/p>\n\n\n\n<p>That simple exercise helped me simplify the layout and establish a clear visual hierarchy. The click rate improved from 1% to 2.8%, a 2.8\u00d7 lift in user engagement metrics.<\/p>\n\n\n\n<p><strong>What helps improve visual hierarchy:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Adopt an F-pattern layout: <\/strong>Place your headline in the top-left then arrange subheads and bullet points down the left edge, and position to guide the eye naturally through your content.<\/li>\n\n\n\n<li><strong>Use a 30\/24\/16 font scale<\/strong>: Use a typography scale of 30 px for H1, 24 px for H2, and 16 px for body text to improve content readability and create a responsive email layout.<\/li>\n\n\n\n<li><strong>Break up text with visuals: <\/strong>Add an icon or illustration to break the text. According to a study by <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse<\/a>, emails featuring graphics achieved an average open rate of 43.12% and a click-through rate of 4.84%, compared to 35.79% and 1.64% for those without graphics.<\/li>\n<\/ul>\n\n\n\n<p>For example, this newsletter has a bold headline, a clear subhead and an image to create a strong visual hierarchy that naturally leads the reader toward the call-to-action button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/visual-hierarchy-in-newsletter.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/visual-hierarchy-in-newsletter-741x1024.png\" alt=\"Newsletter with visual hierarchy\" class=\"wp-image-104931\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/visual-hierarchy-in-newsletter-741x1024.png 741w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/visual-hierarchy-in-newsletter-217x300.png 217w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/visual-hierarchy-in-newsletter-768x1061.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/visual-hierarchy-in-newsletter-730x1008.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/visual-hierarchy-in-newsletter.png 986w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/a><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Related: <\/strong><a href=\"https:\/\/venngage.com\/blog\/newsletter-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">12+ Best Newsletter Examples to Inspire Your Next Email Campaign Strategy<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #2: Overloading without prioritization<\/strong><\/h2>\n\n\n\n<p>For a while, I treated the newsletter like a to-do list. New blog post? Add it. Upcoming webinar? Throw it in. Product update? Why not? The result was a cluttered email newsletter layout that diluted every message.&nbsp;<\/p>\n\n\n\n<p>The unrelated items felt disjointed and impacted content readability and reader engagement.<\/p>\n\n\n\n<p>But it ended up feeling more cluttered than helpful. My teammate suggested narrowing the focus to key events and templates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Focus-on-one-theme-1024x637.png\" alt=\"screenshot of a slack message asking to focus on core ideas in the newsletter\" class=\"wp-image-104932\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Focus-on-one-theme-1024x637.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Focus-on-one-theme-300x187.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Focus-on-one-theme-768x478.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Focus-on-one-theme-730x454.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/Focus-on-one-theme.png 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Here\u2019s what I did to improve email engagement:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Pick one hero story<\/strong>: Decide on a single \u201cbig idea\u201d per issue \u2014 whether that\u2019s a product launch, an in-depth tutorial, or a template feature.<\/li>\n\n\n\n<li><strong>Apply the 80\/20 rule<\/strong>: Focus 80% of real estate on your hero content and 20% on supporting updates.<\/li>\n\n\n\n<li><strong>Group by theme<\/strong>: If you have to include additional details, bundle them under clearly labeled sections (e.g., \u201cDesign Tips,\u201d \u201cTemplate Spotlight\u201d). This thematic grouping improves email workflow and helps readers know where to look.<\/li>\n\n\n\n<li><strong>Cut or link secondary items<\/strong>: Move less-critical content to a footer or link to a \u201cRead more\u201d landing page instead of adding it into the main body.<\/li>\n<\/ul>\n\n\n\n<p>For example, in this newsletter, I focused on the AI Report Generator. It features report templates and Venngage\u2019s custom chart feature that helps create reports easily.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image6-719x1024.png\" alt=\"AI report generator newsletter example\" class=\"wp-image-104933\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image6-719x1024.png 719w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image6-211x300.png 211w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image6-768x1094.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image6-730x1040.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image6.png 880w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Pro Tip: <\/strong>If you are struggling to create a newsletter from Scratch, try <a href=\"https:\/\/venngage.com\/ai-tools\/newsletter-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage&#8217;s AI Newsletter Generator<\/a>. Just add a text prompt with the newsletter theme and the details you want to include. You&#8217;ll get a customizable newsletter template in seconds.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #3: <strong>Not optimizing the newsletter design for mobile<\/strong><\/strong><\/h2>\n\n\n\n<p>A few weeks into the newsletter routine, one of my teammates messaged: \u201cHey! I noticed a slight font size inconsistency in the email on mobile this week.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image3.png\" alt=\"screenshot of a slack message telling about font inconsistency in the newsletter\" class=\"wp-image-104934\" width=\"500\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image3.png 540w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image3-166x300.png 166w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><\/div>\n\n\n<p>I panicked a little and opened the Mailchimp preview. Everything looked fine on the desktop. But when I clicked the mobile preview, two paragraphs were in a different <a href=\"https:\/\/venngage.com\/blog\/how-to-choose-fonts\/\" target=\"_blank\" rel=\"noreferrer noopener\">font style<\/a> than the rest.&nbsp;<\/p>\n\n\n\n<p>Guess who forgot to check the mobile version? \ud83d\ude4b<\/p>\n\n\n\n<p>More than half of our audience reads emails on their phones. If your email newsletter design isn\u2019t optimized for mobile, it doesn\u2019t matter how good the copy is or how beautiful the design looks on desktop. You\u2019ve already lost the reader.<\/p>\n\n\n\n<p><strong>What I learned:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Always check both previews<\/strong>: Design tools like Mailchimp have mobile previews for a reason. Don\u2019t skip that step.<\/li>\n\n\n\n<li><strong>Test before you send<\/strong>: Send a test email to yourself and open it on an actual phone \u2014 not just the preview.<\/li>\n\n\n\n<li><strong>Keep CTAs thumb-friendly<\/strong>: Make buttons at least 44 \u00d7 44 px, center them, and give ample padding so they\u2019re easy to tap.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>According to Mailchimp, <a href=\"https:\/\/mailchimp.com\/resources\/impact-of-mobile-use-on-email-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">responsive email designs<\/a>, which can be adapted to different devices and screen sizes, get higher click rates.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #4: Skipping accessibility checks in email layout<\/strong><\/h2>\n\n\n\n<p>This one was a terrible miss.<\/p>\n\n\n\n<p>I had changed the colors of the <a href=\"https:\/\/venngage.com\/templates\/banners\/email\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter header<\/a> to match the campaign theme. It looked fine at first glance. But a teammate mentioned the updated design didn\u2019t pass the accessibility test.<\/p>\n\n\n\n<p>The color contrast was low, which made the icons and text blend into the background.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"284\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Screenshot-2025-08-01-at-12.21.31\u202fPM-1024x284.png\" alt=\"screenshot of a slack message talking about accessibility issues in newsletter header\" class=\"wp-image-104949\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Screenshot-2025-08-01-at-12.21.31\u202fPM-1024x284.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Screenshot-2025-08-01-at-12.21.31\u202fPM-300x83.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Screenshot-2025-08-01-at-12.21.31\u202fPM-768x213.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Screenshot-2025-08-01-at-12.21.31\u202fPM-730x203.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Screenshot-2025-08-01-at-12.21.31\u202fPM.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Since then, I\u2019ve made it a point to run the visuals for every newsletter design through <a href=\"https:\/\/venngage.com\/tools\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage\u2019s Accessibility Checker<\/a>. It flags accessibility issues in your design, such as low contrast, missing alt text, and any layout issues that might affect readability. This ensures I create an <a href=\"https:\/\/venngage.com\/blog\/accessible-newsletters\/\" target=\"_blank\" rel=\"noreferrer noopener\">accessible email newsletter<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Venngages-Accessibility-Checker-1024x707.png\" alt=\"Venngage's Accessibility Checker\" class=\"wp-image-104946\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Venngages-Accessibility-Checker-1024x707.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Venngages-Accessibility-Checker-300x207.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Venngages-Accessibility-Checker-768x530.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Venngages-Accessibility-Checker-1536x1060.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Venngages-Accessibility-Checker-730x504.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/08\/Venngages-Accessibility-Checker.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Here\u2019s what to do before sending the newsletter:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Pick an accessible color palette: <\/strong>According to WCAG, the <a href=\"https:\/\/www.w3.org\/WAI\/WCAG22\/Understanding\/contrast-minimum.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">minimum contrast ratio<\/a> for text and images of text should be 4.5:1. Test color contrast with tools like Venngage\u2019s Accessibility Checker or the WebAIM Contrast Checker to create an inclusive newsletter design.<\/li>\n\n\n\n<li><strong>Use semantic HTML<\/strong>: Structure content with &lt;h1&gt;\u2013&lt;h3&gt; tags, &lt;ul&gt;\/&lt;ol&gt; lists, and proper lang attributes so screen reader optimization is built in.<\/li>\n\n\n\n<li><strong>Add meaningful alt text<\/strong>: Write <a href=\"https:\/\/venngage.com\/blog\/image-alt-text\/\" target=\"_blank\" rel=\"noreferrer noopener\">descriptive alt text<\/a> for charts, icons, and images \u2014 avoid \u201cimage123.jpg\u201d or \u201cchart\u201d and instead use \u201cQ2 revenue up 35% vs. Q1.\u201d<\/li>\n\n\n\n<li><strong>Double-check with the Color Simulator:<\/strong> Use <a href=\"https:\/\/venngage.com\/tools\/accessible-color-palette-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Venngage\u2019s Color Simulator<\/a> to see how your designs appear to people with visual impairments.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>According to the Email Markup Consortium, over <a href=\"https:\/\/emailmarkup.org\/en\/reports\/accessibility\/2022-07\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">99% of emails<\/a> have &#8220;serious&#8221; or &#8220;critical&#8221; accessibility issues.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #5: Forgetting visual spacing between different sections<\/strong><\/h2>\n\n\n\n<p>This is one of those things you don\u2019t notice until someone points it out.<\/p>\n\n\n\n<p>A teammate suggested adding dividers between sections in the newsletter. The flow felt a bit cramped, especially between the CTA and the next section. The moment I added some breathing room, the layout felt much easier to follow.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image5.png\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image5-1024x412.png\" alt=\"\" class=\"wp-image-104936\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image5-1024x412.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image5-300x121.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image5-768x309.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image5-730x294.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/07\/image5.png 1078w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Here\u2019s what I keep in mind now:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Add a visible divider between major sections: <\/strong>Place a visual separator before and after each major section \u2014 especially around your primary CTA and when shifting topics (e.g., from a template highlight to a blog roundup).<\/li>\n\n\n\n<li><strong>Maintain uniform padding:<\/strong> Apply the same top and bottom margin (e.g., 30 px) to every content block so each section stands out and remains easy to scan.<\/li>\n\n\n\n<li><strong>Align CTAs with body text: <\/strong>Misaligned buttons or uneven spacing can make things look off \u2014 even when the content is good. According to Sender, <a href=\"https:\/\/www.sender.net\/blog\/call-to-action-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">centered CTAs<\/a> get up to 682% more clicks than left- or right-aligned ones<\/li>\n\n\n\n<li><strong>Label your CTAs clearly:<\/strong> \u201cRead now\u201d or \u201cGet the template\u201d often works better than a generic \u201cLearn more.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts: Newsletter design is a skill you build<\/strong><\/h2>\n\n\n\n<p>Writing a great newsletter takes more than helpful content. It\u2019s about how that content is presented, how it reads on mobile, how it flows visually and how easy it is to act on.<\/p>\n\n\n\n<p>These mistakes taught me a lot, and they\u2019ve helped me create newsletters that people actually open, read, and click through.<\/p>\n\n\n\n<p>If you\u2019re wondering how to design an email newsletter or trying to grow your newsletter and want a practical resource on how to design better emails, check out our Newsletter Design Playbook.<\/p>\n\n\n\n<p>It covers layout principles, visual hierarchy tips, CTA placement, and even real newsletter makeovers you can learn from or repurpose.<\/p>\n\n\n\n<center><a href=\"https:\/\/cdn.venngage.com\/features\/assets\/Newsletter+Growth+Playbook.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-cta\"><b>Download the Newsletter Design Playbook<\/b><\/button><\/a><\/center>&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been writing Venngage\u2019s bi-weekly newsletters for a couple of months. At first, I thought it would be simple: add a few design tips, share some company updates, format it and hit send. Turns out creating a newsletter people actually want to read is not that easy. The content was solid, but I kept second-guessing [&hellip;]<\/p>\n","protected":false},"author":159,"featured_media":104929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[596,175],"tags":[648,649],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Want to improve newsletter engagement? Here is a quick guide on how to improve newsletter design and what mistakes to avoid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venngage.com\/blog\/newsletter-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Newsletter Design: 5 Mistakes to Avoid\" \/>\n<meta property=\"og:description\" content=\"Want to improve newsletter engagement? 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