{"id":10213,"date":"2020-11-27T17:39:03","date_gmt":"2020-11-27T22:39:03","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=10213"},"modified":"2025-09-17T03:52:58","modified_gmt":"2025-09-17T07:52:58","slug":"how-to-write-a-good-blog-post","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/how-to-write-a-good-blog-post\/","title":{"rendered":"How Lease Ref Grew Its Real-Estate Blog Traffic By 380% With Infographics and Blog Visuals [Case Study]"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-41792 size-full\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/Lease-Ref-Case-Study-Blog-Header-2-1.png\" alt=\"Lease Ref Case Study Blog Header 2\" width=\"1060\" height=\"590\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<h2>The Background<\/h2>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41758\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image15.png\" alt=\"Lease Ref Case Study Homepage Example\" width=\"1024\" height=\"646\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/h2>\n<p><span style=\"font-weight: 400;\">Carrie Wood, cofounder of Lease Ref, has over 17 years of forensic accounting experience in commercial real estate. She is an industry expert and decided to launch her own business, Lease Ref.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lease Ref is the world\u2019s only online commercial lease review company. They offer commercial lease reviews for a one time fee, and at a fraction of the cost of a real estate lawyer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lease Ref manages a blog offering guides and tips for contract negotiation, site selection, small business advice, and working with brokers and landlords.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Lease Ref blog is one of the main growth channels for the business.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Problem<\/span><\/h2>\n<p><b>Lease Ref needed to communicate boring information in a new, exciting way in order to stand out from the competition.&nbsp;<\/b><\/p>\n<p>Carrie needed to share important information to the Lease Ref audience. She noticed that competing blogs with similar content to Lease Ref\u2019s were all very dense and dull. There was no effort made to make technical information more interesting or enjoyable to read.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41751\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image8.png\" alt=\"Carrie Wood Blogging Quote Card\" width=\"1999\" height=\"840\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Professional blog headers, infographics, charts and diagrams were the types of visuals Carrie needed to elevate Lease Ref\u2019s blog content.&nbsp;<\/span><\/p>\n<p><b>However, this was a problem for Carrie because she was not a professional designer and had no design experience. <\/b><i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Carrie couldn\u2019t use sophisticated design software to create content&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lease Ref didn\u2019t have the budget to hire a professional designer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A freelance designer was not a scalable, long-term answer&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Solution<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Carrie discovered Venngage online and signed up. She found Venngage was simple to use, and provided a variety of features she needed to create quality designs.&nbsp;<\/span><\/p>\n<p><b>Venngage offered Carrie plenty of features, including:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thousands of professional, customizable templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional icons, illustrations, and stock photos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">My Brand Kit for consistent branding<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cSave as Template\u201d to scale template design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple export options for completed designs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at exactly how Carrie put Venngage to use.&nbsp;<\/span><\/p>\n<h2><b>How Lease Ref grew its blog traffic with infographics and blog visuals&nbsp;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This case study explores the two ways Lease Ref grew its blog through the use of visuals.&nbsp;<\/span><\/p>\n<ul>\n<li><b><b>Eye-catching blog headers<\/b><\/b><\/li>\n<li><b>Engaging infographics that summarized valuable info<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Carrie found that using custom blog headers enticed readers and drove more clicks to blog pages than before. She also noticed that infographics kept readers on the page by breaking up chunks of text, and making the content less intimidating.&nbsp;<\/span><\/p>\n<h3><b>Lease Ref drives 380% more traffic to the blog with a custom blog header<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This was one of Lease Ref\u2019s biggest successes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carrie realized just how effective an eye-catching blog header could b<\/span><span style=\"font-weight: 400;\">e when one post in particular got 73% more traffic than the Lease Ref homepage.<\/span><\/p>\n<h3><b>Thousands of professional, customizable templates&nbsp;<\/b><\/h3>\n<p>Venngage\u2019s templates page boasts over 10,000 templates across 50+ categories. With a search bar, filters and category panel it\u2019s easy to navigate. Carrie was able to find exactly what she needed.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41761\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image18.png\" alt=\"Venngage Templates Page Preview\" width=\"1600\" height=\"739\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Carrie quickly found <\/span><a href=\"https:\/\/venngage.com\/templates?preview=a923d48f-55ef-4bf4-89b8-44b09fe178c9\"><span style=\"font-weight: 400;\">this blog header template<\/span><\/a><span style=\"font-weight: 400;\"> and decided to repurpose it for her post.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41754\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image11.png\" alt=\"Blog Header Template \" width=\"975\" height=\"510\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/banners\/galaxy-book-a923d48f-55ef-4bf4-89b8-44b09fe178c9\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS BANNER TEMPLATE<\/b><\/button><\/a><\/center><br \/>\nCarrie liked this particular template because the background image was general enough but eye-catching.<\/p>\n<p><span style=\"font-weight: 400;\">She edited the blog header template to create a blog header for her post <\/span><b>132 Insanely Useful Websites for Entrepreneurs and Small Business<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41759\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image16.png\" alt=\"Lease Ref Blog Header\" width=\"975\" height=\"742\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">You can see how effectively the blog post title jumps out to you as a reader. Any time the post is shared on social media, forwarded to someone\u2019s network, or appears in a featured snippet, the blog header makes an impactful first impression.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the blog header design gave the post a big lift, but there are other factors that we shouldn\u2019t take away from.&nbsp;<\/span><\/p>\n<p><b>First, the content of the blog post is solid. It\u2019s full of useful resources, the text itself is readable, and there are plenty of screen caps and other visuals to illustrate the information.<\/b><\/p>\n<p><b>Second, Carrie and her husband used smart promotional strategies to help their blog post take off. Here are the three steps they took to promote the piece:&nbsp;<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They shared their blog post on Facebook, using the blog header as a featured image, and gave the post a boost. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They submitted their post to <\/span><a href=\"https:\/\/www.stumbleupon.com\/\"><span style=\"font-weight: 400;\">StumbleUpon<\/span><\/a><span style=\"font-weight: 400;\">, which got them some referral traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They reached out to every site they included in their blog post and asked them to share their blog post (this strategy was the most effective).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Carrie sent out a pretty <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/5-tips-to-create-an-engaging-email-marketing-campaign\/\"><span style=\"font-weight: 400;\">attention-grabbing email<\/span><\/a><span style=\"font-weight: 400;\"> to each site&#8230;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41744\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image1.png\" alt=\"Outreach Email Example Lease Ref\" width=\"759\" height=\"983\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Then the post took off!<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41762\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image19.png\" alt=\"Google Analytics Blog Traffic Metrics\" width=\"975\" height=\"621\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41748\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image5.png\" alt=\"Lease Ref Google Analytics Blog Traffic Metrics 2\" width=\"975\" height=\"429\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><b>Lease Ref\u2019s blog post drove 380% more views than their second-best performing blog post, and 73% more people were landing on this post than on their homepage. <\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><b>Lease Ref managed drew significantly more traffic by combining an eye-catching blog header with valuable content, and effective content promotion.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not the only way Lease Ref grows its blog through visuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carrie uses infographics, diagrams, charts and <\/span><a href=\"https:\/\/venngage.com\/blog\/social-media-graphic-design\/\"><span style=\"font-weight: 400;\">social media images<\/span><\/a><span style=\"font-weight: 400;\"> to illustrate points and to break up walls of text.&nbsp;<\/span><\/p>\n<h3><b>How Lease Ref uses infographics for more engaging blog content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You should use images to improve the flow of a blog post, but also offer actual value.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is something Carrie understands well, and one of the ways Lease Ref set itself apart from competing brands.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41770\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image27.png\" alt=\"Carrie Wood Lease Ref Case Study Quote 2\" width=\"1999\" height=\"800\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\"><span style=\"font-weight: 400;\">That\u2019s why infographics are so effective<\/span><\/a><span style=\"font-weight: 400;\">&#8211;not only do they give your eyes a rest, but they also summarize information. Just pull the key information from your blog post into your infographic and you\u2019re set.&nbsp;<\/span><\/p>\n<h3><b>How Lease Ref used infographics to summarize its blog posts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even if your blog writing is engaging and you pepper visuals throughout the article, there are still going to be people who don&#8217;t bother reading your post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes it&#8217;s because the blog post didn&#8217;t answer their question, or they didn&#8217;t feel up to reading a long article. In either case, they may choose to quickly scan through the article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where an infographic that summarizes key information comes in handy. Those who don\u2019t read your entire post, will still take something away from it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because Carrie\u2019s infographics are long-form, she includes them at the end of her blog posts to summarize all of the information above. She was able to use icons and illustrations to add visual flair, and make each infographic easy to scan.&nbsp;<\/span><\/p>\n<h3><b>Professional icons, illustrations and stock photos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the Venngage editor, Carrie had access to thousands of <\/span><a href=\"https:\/\/venngage.com\/blog\/june-2020-new-features\/\"><span style=\"font-weight: 400;\">professional icons and illustrations<\/span><\/a><span style=\"font-weight: 400;\">. She could use line icons, flat icons, and very detailed illustrations to add the visual flair of an actual designer to her content.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41772\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/Icon-Images-Lease-Ref-Post.png\" alt=\"Venngage icons and illustrations example\" width=\"800\" height=\"1045\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">She was also able to access both <\/span><a href=\"https:\/\/pixabay.com\/\"><span style=\"font-weight: 400;\">Pixabay<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/unsplash.com\/\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><span style=\"font-weight: 400;\"> for royalty-free, professional stock photos, too. Everything she needed to customize templates the way she wanted, was in one place.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an infographic Carrie created to summarize a blog post about <\/span><b>bad office lease renewals<\/b><span style=\"font-weight: 400;\">. Headings and icons help break up the text and make the information stand out:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41769\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image26.png\" alt=\"Lease Ref Infographic Example\" width=\"779\" height=\"1432\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Carrie was also able to easily apply the Lease Ref branding to each design with my Brand Kit. The Lease Ref logo and color palette could be applied to her infographics with a click.&nbsp;<\/span><\/p>\n<h3><b>Consistent branding with My Brand Kit<\/b><\/h3>\n<p><a href=\"https:\/\/venngage.com\/blog\/my-brand-kit\/\"><span style=\"font-weight: 400;\">My Brand Kit<\/span><\/a><span style=\"font-weight: 400;\"> lets Carrie apply the Lease Ref logo, brand colors and brand fonts to any design with ease. This ensured her visuals looked professional and cohesive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone can upload their branding to Venngage &#8211; when they sign up, or later on from My Designs.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41761\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/03\/Brand-Kit-color-logo1-1.gif\" alt=\"Venngage Templates Page Preview\" width=\"1600\" height=\"739\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<h3><b>Keep readers engaged with short infographics throughout a blog post<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another way Carrie kept her audience on the page is by including smaller infographics throughout the article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a short infographic would summarize key points of each section of a blog post. Or if there&#8217;s one section that is particularly important for readers to understand, an infographic would visualize it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a simple, blog graphic Carrie uses in a post about <\/span><a href=\"https:\/\/www.leaseref.com\/blog\/sale-leaseback-complete-guide\"><span style=\"font-weight: 400;\">sale leasebacks<\/span><\/a><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41755\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image12-1.png\" alt=\"Lease Ref Venn Diagram Example\" width=\"992\" height=\"680\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><a href=\"https:\/\/infograph.venngage.com\/templates?preview=ec2ae897-5965-4bfc-88fc-a6c54db97a20\"><span style=\"font-weight: 400;\">Create a Venn Diagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Not only does the graphic give your eyes a break from the text, it helps to illustrate a key concept explained in the post. Carrie could then save these designs as her own custom templates to repurpose for future posts.&nbsp;<\/span><\/p>\n<h3><b>Scaling visual content design<\/b><\/h3>\n<p>Eventually, Carrie was able to create her own library of custom visuals using Venngage, making it even easier to quickly create blog graphics. She could save designs as her own templates to customize later.&nbsp;<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41749\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image6.png\" alt=\"Save as Template Screenshot\" width=\"434\" height=\"279\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">She could also create folders to organize her content and make things easy to find.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41747\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image4.png\" alt=\"Creating Folders in Venngage Example\" width=\"1600\" height=\"606\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<h3><b>Use simple visuals to explain key concepts in your blog posts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t want to create an infographic, you can still use design elements to create informative visuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To summarize a key concept, Carrie often includes a short single-visual graphic that illustrates it. The graphics break up the text and reinforces the information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carrie would use visuals like this simple visual in a blog post about <\/span><span style=\"font-weight: 400;\">subletting your office space<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41753\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image10.png\" alt=\"Lease Ref Area Chart Example\" width=\"816\" height=\"400\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><a href=\"https:\/\/infograph.venngage.com\/templates?preview=44be531e-a14c-4257-8ad5-174cd699e193\"><span style=\"font-weight: 400;\">Create an Area Chart<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using a simple area chart template, the visual illustrates the opportunity for profiting from a subletter.<\/span><\/p>\n<h3><b>Add humor to your blog posts with visuals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Carrie also used some simple arrows and text to liven up a post about <\/span><span style=\"font-weight: 400;\">why businesses shouldn\u2019t rent commercial loft space<\/span><span style=\"font-weight: 400;\">. It\u2019s a way to introduce humor into boring topics, like in the below image, for example.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41756\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image13.png\" alt=\"Humorous image annotated Lease Ref\" width=\"878\" height=\"927\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">By using custom blog images, Carrie was able to demystify dry, sometimes complex information and create blog content that is actually fun to read.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41771\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image28.png\" alt=\"Carrie Wood Lease Ref Quote 3\" width=\"1999\" height=\"779\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">You can see with every example, Carrie goes the extra step to differentiate Lease Ref\u2019s approach to connecting, educating and actually helping its readers. But she does it in ways that are simple, low-effort and easy to repeat.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now for the really fun stuff!<\/span><\/p>\n<h2><b>How you can create infographics for your blog like Lease Ref<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Without design experience, Carrie was able to create professional designs that elevated Lease Ref\u2019s blog content, but also its brand. How did she get started and what did her process look like?&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carrie first picked out infographic templates that only require small edits like changing the <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-choose-fonts\/\"><span style=\"font-weight: 400;\">fonts<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/venngage.com\/blog\/infographic-design-6-ways-to-use-icons\/\"><span style=\"font-weight: 400;\">icons<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\"><span style=\"font-weight: 400;\">colors<\/span><\/a><span style=\"font-weight: 400;\">. After some practice, she was even able to design her own infographics from scratch &#8211; using templates for design inspiration and ideas.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll walk you through her design process that she shared, so you can try out the same thing when you get started!&nbsp;<\/span><\/p>\n<h3><b>What type of information will your infographic visualize?&nbsp;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are three ways you can approach picking a topic for your infographic.<\/span><\/p>\n<ol>\n<li><b> Summarize the key points of your entire blog post.<\/b><span style=\"font-weight: 400;\"> You can model the layout of your infographic after the format of the blog post and its sections.&nbsp;<\/span><\/li>\n<li><b> Pick a particularly important section of your blog post and visualize that.<\/b><\/li>\n<li><b> Make an infographic that offers some further, complementary information. <\/b><span style=\"font-weight: 400;\">For example, you could flesh out a section of your blog post even more in an infographic.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s take another look at the infographic Carrie made for her blog post about office lease renewals:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41769\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image26.png\" alt=\"Lease Ref Infographic Example\" width=\"779\" height=\"1432\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">The infographic summarizes the information in the blog post in shorter, simpler terms. Each header in the infographic matches the headers in the blog post.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41750\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image7-1.png\" alt=\"image7\" width=\"859\" height=\"1005\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Even without reading the entire blog post, readers will find its key insights summarized in the infographic. This improves their chances of leaving the blog with valuable information.&nbsp;<\/span><\/p>\n<h3><b>Pick the right infographic template for your information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The information you are visualizing will dictate <\/span><a href=\"https:\/\/venngage.com\/blog\/9-types-of-infographic-template\/\"><span style=\"font-weight: 400;\">which type of infographic template<\/span><\/a><span style=\"font-weight: 400;\"> you use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your infographic is going to present a process or a step by step guide, then <\/span><a href=\"https:\/\/venngage.com\/templates\/infographics\/process\"><span style=\"font-weight: 400;\">process infographic templates<\/span><\/a><span style=\"font-weight: 400;\"> will work best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or if your infographic is going to <\/span><a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\"><span style=\"font-weight: 400;\">visualize data and statistics<\/span><\/a><span style=\"font-weight: 400;\">, Venngage\u2019s <\/span><a href=\"https:\/\/venngage.com\/templates\/infographics\/statistical\"><span style=\"font-weight: 400;\">statistical infographic templates<\/span><\/a><span style=\"font-weight: 400;\"> with charts and graphs will work well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often enough, you may decide to use a particular template simply because you like the color scheme, title font, or the icons it has. But remember: you can always personalize those elements yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For her lease renewal infographic, Carrie used an informational infographic template with designated sections and clear headers to visualize the key information in her blog post.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/templates\/infographics\/9-ideas-b74ac5d4-019c-41e3-b568-65930b24bf6a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-41799\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/Infographic-Ideas.png\" alt=\"Infographic Ideas Infographic Template\" width=\"800\" height=\"1230\"><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/templates\/infographics\/9-ideas-b74ac5d4-019c-41e3-b568-65930b24bf6a\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button class=\"btn-cta\" data-darkreader-inline-color=\"\" data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-bgimage=\"\" data-darkreader-inline-bgcolor=\"\"><b>CREATE THIS INFOGRAPHIC TEMPLATE<\/b><\/button><\/a><\/center><\/p>\n<h3><b>Customize your infographic template and make it beautiful<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve picked your template, customize the design elements to make it fit your brand. <\/span><a href=\"https:\/\/venngage.com\/blog\/venngage-for-business\/\"><span style=\"font-weight: 400;\">Venngage for Business<\/span><\/a><span style=\"font-weight: 400;\"> includes features like <\/span><a href=\"https:\/\/venngage.com\/business\"><span style=\"font-weight: 400;\">&nbsp;My Brand Kit<\/span><\/a><span style=\"font-weight: 400;\">. It lets you upload your brand&#8217;s logos, fonts and color palette and apply them to any design you\u2019re working on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could involve simply swapping out the text and changing a few icons, or it could involve recreating entire sections of the infographic.<\/span><\/p>\n<p><b>Adjust the length of the infographic:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If a template has more sections than you require, you can select the extra sections and simply delete them.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41767\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image24.gif\" alt=\"Infographic length Example Venngage\" width=\"1420\" height=\"772\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Then adjust the size of your page. Click on the settings tab and use the Magic Resize feature to fit everything into a standard page size.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41757\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image14.gif\" alt=\"Venngage Template Editor Settings Tab\" width=\"1419\" height=\"776\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><b>Change the infographic template colors:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With My Brand Kit, you can do this with a click and your brand colors will be automatically applied. You can also create your own palette and apply it throughout your design.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41746\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image3.gif\" alt=\"Venngage Template Editor Color Change\" width=\"1420\" height=\"773\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><b>Insert your information into the template:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Copy and paste your text into the text boxes on your template. Remember to summarize your blog information first.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41763\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image20.gif\" alt=\"Venngage Template Editor Text Change Example\" width=\"1418\" height=\"774\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><b>Change icons to fit your information:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Search for icons that fit the style of your infographic design. Many icons can have their colors changed. Icon illustrations have preset colors, but with their detail and design, they can really enhance the look of your infographic.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-41764\" style=\"border: 2px solid #ddd;\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/11\/image21.gif\" alt=\"Venngage template editor icon swap\" width=\"1419\" height=\"773\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re all set! Your infographic design is done, and your blog just got a whole lot more engaging. Try out Venngage for yourself to see just how easy it is.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Set your business apart from your competitors<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to getting more traffic to your blog, pay attention to your audience and create original and engaging content that appeals to them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lease Ref knew that their audience would be bored by generic real estate content so they decided to spice things up. Their blog is a source of helpful information and some pretty entertaining infographics.&nbsp;<\/span><\/p>\n<p><b>Now you know the basics of how to write a good blog post by using infographics and other visuals. If you want even more actionable blogging and design tips, check out these resources to help you get started.&nbsp;<\/b><\/p>\n<h2><a href=\"https:\/\/venngage.com\/blog\/increase-blog-traffic\/\"><b>Increase blog traffic with this proven method<\/b><\/a><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-41792\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/04\/boostblo3.png\" alt=\"boost blog traffice\" width=\"800\" height=\"445\"><\/p>\n<h2><a href=\"https:\/\/venngage.com\/blog\/blogging-tips\/\"><b>The Anatomy of a Perfect Blog Post<\/b><\/a><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-41473\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2020\/10\/Anatomy-of-the-Perfect-Blog-Post.png\" alt=\"Anatomy of the Perfect Blog Header - Blogging Tips\" width=\"800\" height=\"450\"><\/p>\n<h2><a href=\"https:\/\/venngage.com\/blog\/increase-revenue-infographics\/\"><b>Increase Traffic and Revenue with Guestographics<\/b><\/a><\/h2>\n<h2><a href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\"><b><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-41473\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/IncreaseRevenue-1.png\" alt=\"increase revenue guestographics blog header\" width=\"800\" height=\"450\"><\/b><\/a><\/h2>\n<h2><a href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\"><b>How to Make an Infographic (5 Steps)<\/b><\/a><\/h2>\n<h2><a href=\"https:\/\/venngage.com\/blog\/how-to-make-an-infographic-in-5-steps\/\"><b><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-41473\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2018\/11\/how-to-make-an-infographic-in-5-steps-blog-header.jpg\" alt=\"how to make an infographic in 5 steps\" width=\"800\" height=\"450\"><\/b><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>The Background Carrie Wood, cofounder of Lease Ref, has over 17 years of forensic accounting experience in commercial real estate. She is an industry expert and decided to launch her own business, Lease Ref.&nbsp; Lease Ref is the world\u2019s only online commercial lease review company. They offer commercial lease reviews for a one time fee, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":41792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,192],"tags":[211,300,486,488],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"How do you make boring topics engaging? 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