{"id":100419,"date":"2025-02-25T00:51:54","date_gmt":"2025-02-25T05:51:54","guid":{"rendered":"https:\/\/venngage.com\/blog\/?p=100419"},"modified":"2026-04-08T23:41:27","modified_gmt":"2026-04-09T03:41:27","slug":"visual-communications-drives-growth","status":"publish","type":"post","link":"https:\/\/venngage.com\/blog\/visual-communications-drives-growth\/","title":{"rendered":"How Visual Communication Drives Growth: 6 Expert Insights"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/visual-comms-featured-min.png\" alt=\"Visual communication strategy to drive business growth based on expert insights\" class=\"wp-image-100433\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/visual-comms-featured-min.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/visual-comms-featured-min-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/visual-comms-featured-min-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/visual-comms-featured-min-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>HubSpot making headlines isn\u2019t new. But when the company makes headlines about&nbsp;<a href=\"https:\/\/searchengineland.com\/hubspot-seo-organic-traffic-drop-451096\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">losing 80% of its organic traffic<\/a>, it perks up everyone\u2019s ears.<\/p>\n\n\n\n<p>Google\u2019s frequent algorithm updates have caused <a href=\"https:\/\/ahrefs.com\/blog\/biggest-traffic-losers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">significant traffic losses<\/a>, with G2 (65% decline), Contently (97% decline), and ZoomInfo (76% decline) among the hardest hit.<\/p>\n\n\n\n<p>If your brand has witnessed a sudden drop in your organic traffic or a rapid decline in conversions \u2014 know that it\u2019s not just you.<\/p>\n\n\n\n<p>And creating high-quality, engaging content is now more crucial than ever. AI-powered design tools can help.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/ai-tools\" target=\"_blank\" rel=\"noopener nofollow\"><button class=\"btn-cta\"><b>GENERATE VISUALS WITH AI<\/b><\/button><\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\">Visuals are the secret weapon in modern marketing<\/h2>\n\n\n\n<p>One section of the marketing world is quick to judge that this is the death of search engine optimization (SEO) as we know it. But others \u2014 more sensible voices \u2014 think that marketing is evolving to the new norms of customer behavior.<\/p>\n\n\n\n<p>What exactly do you need to do to meet these norms? Nobody knows for sure. But when we lean on data, it\u2019s clear that brands that prioritize user experience for overly-optimized content are leading the race.<\/p>\n\n\n\n<p>This is definitely not new but overlooked. Take for example the step-motherly treatment that visuals get in marketing. Brands always perceive design and visuals to be nice-to-haves \u2014 never as must-haves.<\/p>\n\n\n\n<p>SEO might be constantly evolving, but visuals have proven to be the most reliable tool to drive user engagement and growth. If you think that visuals are just window-dressing props for your website, this post aims to break that myth.<\/p>\n\n\n\n<p>It argues, backed with data, that&nbsp;<a href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-relationship-between-visual-design-and-user-experience-design\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visual design is the most important<\/a>&nbsp;aspect of good user experience. And we aren\u2019t just talking about SEO. Strategically placed visuals have the untapped potential to improve brand reputation, drive conversions and increase customer loyalty.<\/p>\n\n\n\n<p>Over the years, Venngage has helped several brands meet their business goals through easy-to-make infographics and other visuals. You can read about some of our <a href=\"https:\/\/venngage.com\/blog\/category\/case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">case studies<\/a> here.<\/p>\n\n\n\n<p>This time, we spoke to business leaders and brand strategists who strategically incorporated visuals in their marketing and got spectacular results.<\/p>\n\n\n\n<p>If you aren\u2019t sure where or how to fit visuals in your <a href=\"https:\/\/venngage.com\/blog\/ai-and-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">design and marketing strategy for 2026<\/a>, you\u2019ll get a ton of ideas from their stories.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Winning by design: How these 6 brands used visuals to get results<\/h1>\n\n\n\n<p>HubSpot\u2019s CEO&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/yaminirangan\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yamini Rangan<\/a>&nbsp;says that \u201cleadership is never static.\u201d Instead, it requires you to adapt, switch contexts and adjust styles to meet every new challenge.<\/p>\n\n\n\n<p>And the experts we interviewed for this post did exactly that. Rather than blaming external market forces for hindering their brands\u2019 growth, they took the reins and implemented proactive measures to drive their brands forward.<\/p>\n\n\n\n<p>How? By design \u2014 quite literally. Read on to understand how each of these leaders leveraged visual communication in some shape or form to overcome the challenges in their own way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Textdrip uses visuals to build a cohesive brand identity<\/h3>\n\n\n\n<p><a href=\"https:\/\/textdrip.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Textdrip<\/a>&nbsp;is a Michigan-based automated SMS marketing platform that helps small and medium-sized businesses (SMBs) improve sales through text messages.<\/p>\n\n\n\n<p>Founded in August 2020, Textdrip has acquired 7000+ customers in a short span of time. Despite being a 34-member team, they have done what other players in the niche took years to achieve.<\/p>\n\n\n\n<p>However, Textdrip faced challenges that most fast-growing companies encounter \u2014 inconsistent branding across its customer touchpoints.<\/p>\n\n\n\n<p>People who visited their website and signed up for the newsletter saw one design but received an email that felt like it was from a different brand.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/philportman\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Phil Portman<\/a>, the company\u2019s founder and CEO, says that it was like meeting two versions of Textdrip \u2014 one felt clean and professional and another seemed rushed and disjointed.<\/p>\n\n\n\n<p>The misalignment between internal teams was the reason for the lack of a unified visual identity. And they feared that this would have a grave business impact on their brand recognition, low customer engagement and lack of customer trust.<\/p>\n\n\n\n<p>Portman and his team realized that they needed to <a href=\"https:\/\/venngage.com\/blog\/visual-communication-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">adopt a structured visual communication approach<\/a> across all channels.<\/p>\n\n\n\n<p>The marketing team launched the brand refinement process and created a brand style guide that outlined how they wanted to be presented as a brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/textdrip-1-min-1024x580.png\" alt=\"brand style guide example from Textdrip\" class=\"wp-image-100422\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/textdrip-1-min-1024x580.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/textdrip-1-min-300x170.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/textdrip-1-min-768x435.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/textdrip-1-min-1536x870.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/textdrip-1-min-730x413.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/textdrip-1-min.png 1614w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Related:<\/strong>&nbsp;<a href=\"https:\/\/venngage.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How To Create Brand Style Guidelines<\/em><\/a><\/p>\n\n\n\n<p>Once they launched the guide, Textdrip started creating a mix of infographics, social media graphics, branded templates, presentations, <a href=\"https:\/\/venngage.com\/blog\/newsletter-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter designs<\/a> and product images that aligned with their core messaging and visual branding.<\/p>\n\n\n\n<p>Each of these design formats played a role in helping Textdrip create a cohesive brand identity. For instance, they used:<\/p>\n\n\n\n<ul>\n<li><strong>Infographics<\/strong>&nbsp;to simplify complex data in blogs, emails and customer success communication.<\/li>\n\n\n\n<li>Branded and high-quality&nbsp;<strong>social media graphics<\/strong>&nbsp;across ads and social posts to improve brand recognition and drive engagement.<\/li>\n\n\n\n<li><strong>Branded templates<\/strong>&nbsp;in client reports, presentations and internal communications to establish brand identity.<\/li>\n\n\n\n<li>Custom-designed screenshots, mockups, short videos and&nbsp;<strong>product images<\/strong>&nbsp;to showcase Textdrip\u2019s interface in action and to drive adoption.<\/li>\n\n\n\n<li>Modern&nbsp;<strong>typography<\/strong>&nbsp;to improve readability and a mix of blue, black and white&nbsp;<strong>color palettes<\/strong>&nbsp;to reinforce brand recall across all touchpoints.<\/li>\n<\/ul>\n\n\n\n<p>According to Portman, the results of this exercise were tremendous. Textdrip saw a 20% jump in their social media engagement within just three months of launching the campaign. That\u2019s not all. Textdrip also saw:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/Textdrips-stats-min-1-1024x536.png\" alt=\"Textdrip's business growth after applying the visual communications strategy\" class=\"wp-image-100506\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/Textdrips-stats-min-1-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/Textdrips-stats-min-1-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/Textdrips-stats-min-1-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/Textdrips-stats-min-1-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/Textdrips-stats-min-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<h4 class=\"wp-block-heading\"><em>Inconsistent branding made us feel like two different companies \u2014 visual communication unified our identity, boosted engagement and turned confusion into clarity.<\/em><\/h4>\n<cite>Philip Portman, CEO<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">HARO agency\u2019s client lands $2.5 m with visual-first approach<\/h3>\n\n\n\n<p><a href=\"https:\/\/harolinksbuilder.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HARO Links Builder<\/a>&nbsp;is a digital marketing company that helps brands improve their search engine rankings through high-authority backlinks.<\/p>\n\n\n\n<p>But this one time, when a client from the SaaS domain reached out to them for help, they took a creative route \u2014 pun intended.<\/p>\n\n\n\n<p>The client complained of a high customer churn rate because they had over 20 pages of product documentation. It was, understandably, too technical for new users to process. They also juggled to manage high support traffic because of their cumbersome onboarding process. And you can\u2019t blame the users, it\u2019s what they do when they can\u2019t figure out how to use even the basic features on their own.<\/p>\n\n\n\n<p>On top of their usual link-building services, the HARO Links Builder helped the client integrate a wide range of visual designs in their marketing strategy:<\/p>\n\n\n\n<ul>\n<li>Interactive step-by-step&nbsp;<strong>visual guides<\/strong>&nbsp;for smooth customer onboarding.<\/li>\n\n\n\n<li><strong>Infographics<\/strong>&nbsp;to translate technical product documentation into easy-to-understand walkthroughs.<\/li>\n\n\n\n<li><strong>Branded visuals<\/strong>&nbsp;to leverage their data in building a compelling marketing narrative.<\/li>\n\n\n\n<li><strong>Data visualization dashboards<\/strong>&nbsp;to track their product usage data and customer engagement.<\/li>\n<\/ul>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/sheraz-haro-link-builder\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sheraz Ali<\/a>, HARO agency\u2019s founder, these visuals helped the client simplify complex data and improve engagement.<\/p>\n\n\n\n<p>The agency\u2019s designers, UX specialists and data analysts worked closely with the client\u2019s product team to maintain&nbsp;<a href=\"https:\/\/venngage.com\/blog\/brand-consistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand consistency<\/a>&nbsp;across the visual assets.<\/p>\n\n\n\n<p>And the effort made a visible difference. The clients reported:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/haro-agency-1-min-1024x536.png\" alt=\"HARO agency's results after applying visual communication strategy\" class=\"wp-image-100423\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/haro-agency-1-min-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/haro-agency-1-min-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/haro-agency-1-min-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/haro-agency-1-min-1536x804.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/haro-agency-1-min-2048x1072.png 2048w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/haro-agency-1-min-730x382.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>But the unexpected (and perhaps the best) outcome came in the form of $2.5 million in funding \u2014 thanks to the data visualization dashboards they created to capture their business metrics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<h4 class=\"wp-block-heading\"><em>The power of visual communication isn\u2019t in making things look attractive \u2014 it\u2019s in making complex information accessible, actionable and impactful.<\/em><\/h4>\n<cite>Sheraz Ali, Founder of HARO Agency<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Britannia School uses visuals to maximize ad ROI by 400%<\/h3>\n\n\n\n<p>Have you ever poured water into the sand and watched it disappear just as quickly? That\u2019s how&nbsp;<a href=\"https:\/\/uk.linkedin.com\/in\/iqbal-ahmad-sfhea-6043248b\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Iqbal Ahmad<\/a>, Founder &amp; CEO of&nbsp;<a href=\"https:\/\/schoolofleadership.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Britannia School of Academics<\/a>, felt when he saw his advertising money yielding only 20% in returns.<\/p>\n\n\n\n<p>They are a UK-based teacher training school that offers accredited vocational qualifications to education professionals.<\/p>\n\n\n\n<p>The school transitioned to a fully online platform amid the COVID-19 pandemic in 2020. They expanded their operations across the UK since they already had a solid business foundation and a Virtual Learning Environment in place.<\/p>\n\n\n\n<p>They held internal meetings, hired a freelance marketer and launched a digital marketing campaign to improve their brand presence online. And that\u2019s how disaster struck.<\/p>\n\n\n\n<p>After about three months of spending over \u00a310,000 on Google Ads, the school only generated about \u00a32,000 in revenue.<\/p>\n\n\n\n<p>\u201cI was enraged at spending more than 500% of the revenue increase on marketing,\u201d says Ahmad.<\/p>\n\n\n\n<p>Their mistake? The ads focused too much on keywords but not on the creative design. The same held true for the landing page that the ads linked to \u2014 static, verbose and without any visuals.<\/p>\n\n\n\n<p>Their call to action was buried in the wall of text, too.<\/p>\n\n\n\n<p>This meant that people either didn\u2019t click on their ads at all or bounced off if they came to one of their landing pages. Spending on these ads was like pouring water into a leaky bucket.<\/p>\n\n\n\n<p>Ahmed and his team jumped into action and redesigned their landing pages with relevant visuals. They cut down all the fluff and balance relevant information with strategically placed visuals.<\/p>\n\n\n\n<p><strong>Related:<\/strong>&nbsp;<a href=\"https:\/\/venngage.com\/blog\/landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>7 Tips For Using Visuals to Create Landing Pages That Convert<\/em><\/a><\/p>\n\n\n\n<p>They used&nbsp;<a href=\"https:\/\/mouseflow.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mouseflow<\/a>&nbsp;\u2014 a behavior analytics software \u2014 to identify content that got more attention. They doubled down on content that converted well and added relevant call-to-action buttons such as&nbsp;<strong>Apply Now<\/strong>,&nbsp;<strong>Enquire Now<\/strong>,&nbsp;<strong>Chat With Us<\/strong>&nbsp;or&nbsp;<strong>WhatsApp Chat<\/strong>.<\/p>\n\n\n\n<p>Long story short, the Britannia team focused on improving the user experience and saw the conversion rates spike. Here are the before and after results from the remediation campaign:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/brittania-1-min-1024x533.png\" alt=\"Britannia School's before and after results after implementing the visual communication strategy\" class=\"wp-image-100424\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/brittania-1-min-1024x533.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/brittania-1-min-300x156.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/brittania-1-min-768x400.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/brittania-1-min-1536x800.png 1536w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/brittania-1-min-730x380.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/brittania-1-min.png 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>By redesigning our landing pages with structured visuals, clear CTAs and engaging design, we turned a failing campaign into a 400% ROI success. Visual communication didn\u2019t just improve our user experience \u2014 it completely transformed our business growth.<\/em><\/p>\n<cite>Iqbal Ahmad, Founder and CEO, Britannia School of Academics<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Axwell\u2019s visual pivot unlocks 25% growth in sales<\/h3>\n\n\n\n<p>Imagine what would happen if artists started using black-and-white texts to describe their art instead of painting them.<\/p>\n\n\n\n<p><a href=\"https:\/\/axwellwallet.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Axwell Wallet<\/a>, a premium minimalist wallet brand, realized that was pretty close to what they were doing after failing to capture the craftsmanship of their wallet through static images and text-heavy descriptions.<\/p>\n\n\n\n<p>Their products primarily cater to modern, tech-savvy millennials and Gen Z buyers who love minimalist design, functionality and&nbsp;<a href=\"https:\/\/geometrical-inc.com\/blogs\/from-every-angle\/what-is-everyday-carry-edc-meaning-how-to-build\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">everyday carry (EDC) lifestyle<\/a>.<\/p>\n\n\n\n<p>This meant their product pages lacked engagement and suffered from dismal conversion rates. Axwell\u2019s CEO,&nbsp;<a href=\"https:\/\/ca.linkedin.com\/in\/joelpopoff\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Joel Popoff<\/a>, understood that the traditional marketing route wasn\u2019t going to cut it for them.<\/p>\n\n\n\n<p>To keep up with its audience\u2019s expectations, Axwell decided to shift its marketing strategy from static, text-heavy prose to short-form videos on Instagram, YouTube and TikTok.<\/p>\n\n\n\n<p>They rejigged their marketing communication to be more visual and to appeal to the EDC niche. Axwell narrowed its marketing focus to 3 areas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-1-min-1024x536.png\" alt=\"Axwell wallet's visual communications journey\" class=\"wp-image-100496\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-1-min-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-1-min-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-1-min-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-1-min-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-1-min.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>If you look at their website today, it\u2019s a visual treat of all kinds of EDC accessories that are hard to ignore. Within 3 months of launching their new marketing campaign, Axwell knocked things out of the park:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-2-min-1024x536.png\" alt=\"Axwell wallet's results after implementing a visual communication strategy\" class=\"wp-image-100497\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-2-min-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-2-min-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-2-min-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-2-min-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/axwell-new-2-min.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>One of their \u201ctruck test\u201d videos on social media was so viral that it alone drove a 78% spike in product page visits in just one day.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<h4 class=\"wp-block-heading\"><em>Instead of telling people our wallets are durable, we showed them a drop test. Instead of saying they hold 12 cards, we filmed a satisfying clip of someone sliding all 12 in effortlessly. The goal was to make it impossible to scroll past without wanting to see more.<\/em><\/h4>\n<cite>Joel Popoff, CEO<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">AIScreen\u2019s visuals light up engagement by 60%<\/h3>\n\n\n\n<p>Traditional digital signage is costly, inefficient and time-consuming. They are also tough to update and hard to scale.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/nikitasherbina\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nikita Sherbina<\/a>, along with his two other co-founders, noticed that a lot of businesses suffered delays and lacked engagement because they had no viable alternative to traditional solutions.<\/p>\n\n\n\n<p>The trio saw this as an opportunity and in 2018, launched&nbsp;<a href=\"https:\/\/www.aiscreen.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AIScreen<\/a>&nbsp;\u2014 a modern cloud-based solution that uses AI to help businesses display their digital content in real-time.<\/p>\n\n\n\n<p>AIScreen solves the challenges traditional signage solutions posed by offering a wide variety of visual content formats for their clients:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/aiscreen-1-min-1024x536.png\" alt=\"introduction to AIScreen's solutions\" class=\"wp-image-100427\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/aiscreen-1-min-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/aiscreen-1-min-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/aiscreen-1-min-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/aiscreen-1-min-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/aiscreen-1-min.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>Before AIScreen, businesses faced endless frustrations in managing their digital content. They were burdened with outdated systems, high costs and limited flexibility. We knew there had to be a smarter, easier and more cost-effective way to manage digital signage, which drove us to create AIScreen.<\/em><\/p>\n<cite>CEO, Nikita Sherbina<\/cite><\/blockquote>\n\n\n\n<p>According to Sherbina, <a href=\"https:\/\/venngage.com\/blog\/women-ai-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI designs<\/a> work best because they\u2019re more engaging, update automatically and scale effortlessly. On average, the AIScreen customers report improvements across the following areas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/AI-screen-2-min-1024x536.png\" alt=\"Results that AIScreen saw after successfully applying visual communication for growth\" class=\"wp-image-100428\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/AI-screen-2-min-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/AI-screen-2-min-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/AI-screen-2-min-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/AI-screen-2-min-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/AI-screen-2-min.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">DWI\u2019s secret to winning client engagement<\/h3>\n\n\n\n<p><a href=\"https:\/\/digitalworldinstitute.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DWI<\/a> is a New York City-based ROI-focused SEO and web design and development agency that uses data, tech and creativity to get their clients noticed online. But unlike most other agencies that rely solely on technical optimization tweaks, DWI uses <a href=\"https:\/\/venngage.com\/blog\/visual-seo-ai-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">visuals to drive impactful SEO results<\/a>.<\/p>\n\n\n\n<p>But this wasn\u2019t always the case. <a href=\"https:\/\/www.linkedin.com\/in\/ashot-nanayan-294716197\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ashot Nanayan<\/a>, DWI\u2019s Chief Marketing Officer and CEO remembers when the agency struggled to engage clients with text-heavy SEO reports and overly technical web dev strategies.<\/p>\n\n\n\n<p>Internally, DWI teams spent too much time trying to condense key data points for client presentations \u2014 time they could be spending on result-driven tasks.<\/p>\n\n\n\n<p>The challenge was clear: they needed to come up with a way to simplify complex concepts like <a href=\"https:\/\/www.semrush.com\/free-tools\/backlink-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlink analysis<\/a>, keyword ranking or traffic growth to win their clients\u2019 trust.<\/p>\n\n\n\n<p>So DWI devised a new strategy that prioritized visuals in their client communications:<\/p>\n\n\n\n<ul>\n<li><strong>Infographics<\/strong>&nbsp;to explain SEO concepts visually.<\/li>\n\n\n\n<li><strong>Social media graphics<\/strong>&nbsp;to turn technical reports into shareable content.<\/li>\n\n\n\n<li><strong>Data visualizations<\/strong>&nbsp;to help their clients process the key SEO metrics.<\/li>\n<\/ul>\n\n\n\n<p>The agency created a structured workflow for its marketing and design teams to make sure that designs were central to all their client-facing communication. And the result? They speak for themselves:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/DWI-1-min-1024x536.png\" alt=\"DWI's visual communication journey\" class=\"wp-image-100429\" width=\"600\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/DWI-1-min-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/DWI-1-min-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/DWI-1-min-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/DWI-1-min-730x382.png 730w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2025\/02\/DWI-1-min.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>Visual communication transformed the way we present complex data \u2014 clients now grasp key insights instantly, engagement has soared and decision-making is faster. Clarity and impact have never been stronger.<\/em><\/p>\n<cite>Ashot Nanayan, Chief Marketing Officer and CEO<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">If these brands can win with visuals, so can you<\/h2>\n\n\n\n<p>Visuals, when used tactically, are more than just bells and whistles to make your brand look pretty. As the stories above show, smart visual communication can solve real business challenges and fuel growth.<\/p>\n\n\n\n<p>Based on the stories featured above, here are 6 actionable ideas to leverage visual communication and drive business growth:<\/p>\n\n\n\n<ol>\n<li>Focus on your audience, simplicity and clarity to create engaging visuals.<\/li>\n\n\n\n<li>Maintain visual consistency across platforms to strengthen brand trust and recognition.<\/li>\n\n\n\n<li>Design compelling visuals that communicate your message and drive engagement.<\/li>\n\n\n\n<li>Break down complex data with visuals that make ideas easy to understand.<\/li>\n\n\n\n<li>Adapt visual storytelling to your audience\u2019s evolving tastes for maximum appeal.<\/li>\n\n\n\n<li>Leverage automation to streamline processes and save valuable time.<\/li>\n<\/ol>\n\n\n\n<p>Did you notice another interesting pattern about all the leaders featured in this post? None of them claim to be visual communication experts. But they leaned on visuals out of necessity for their brands.<\/p>\n\n\n\n<p>The stories prove that with the right tools, anyone can craft ROI-focused visual strategies that get results.<\/p>\n\n\n\n<p>If you too want to achieve outstanding results for your brand with the right visuals&nbsp;<a href=\"https:\/\/infograph.venngage.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">get started with Venngage<\/a>. It\u2019s a do-it-yourself (DIY) design platform to help you create stunning infographics, social media graphics and more \u2014 without any design skills.<\/p>\n\n\n\n<p>Use AI to create visuals that drive results and elevate your brand.<\/p>\n\n\n\n<center><a href=\"https:\/\/venngage.com\/ai-tools\/infographic-generator\" target=\"_blank\" rel=\"noopener nofollow\"><button class=\"btn-cta\"><b>GENERATE AI INFOGRAPHICS FOR FREE<\/b><\/button><\/a><\/center>\n","protected":false},"excerpt":{"rendered":"<p>HubSpot making headlines isn\u2019t new. But when the company makes headlines about&nbsp;losing 80% of its organic traffic, it perks up everyone\u2019s ears. Google\u2019s frequent algorithm updates have caused significant traffic losses, with G2 (65% decline), Contently (97% decline), and ZoomInfo (76% decline) among the hardest hit. If your brand has witnessed a sudden drop in [&hellip;]<\/p>\n","protected":false},"author":163,"featured_media":100499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[175,599],"tags":[226,243,280,292],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Learn how 6 brands leveraged visual communication to improve engagement, increase conversions and drive business growth. 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