{"id":6622,"date":"2016-06-13T15:12:36","date_gmt":"2016-06-13T19:12:36","guid":{"rendered":"https:\/\/venngage.com\/?page_id=6622"},"modified":"2025-09-15T07:21:09","modified_gmt":"2025-09-15T11:21:09","slug":"how-to-make-a-brochure","status":"publish","type":"page","link":"https:\/\/venngage.com\/blog\/how-to-make-a-brochure\/","title":{"rendered":"How to Make a Brochure"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-49960 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/brochure-header1.png\" alt=\"brochure-header1\" width=\"1000\" height=\"412\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">How many brochures have you been handed, only to glance at them for a moment before tossing them into the nearest bin?\u00a0<\/span><\/p>\n<p>Something about so many brochures just screams <em>boring<\/em>. You find them on racks in waiting rooms and at checkout counters. They\u2019ll have a lackluster title and a bland stock photo of a smiling person on the front. It\u2019s a shame, too, because brochures are a really handy way to communicate key and introductory information on one compact page.<\/p>\n<p>Don&#8217;t have design experience? No problem. Use the Venngage brochure maker to design brochures like an expert.<\/p>\n<p><center><a href=\"https:\/\/venngage.com\/features\/brochure-maker\" target=\"_blank\" rel=\"noopener\"><br \/>\n<button style=\"color: #ffffff; font size: 17px; font weight: 400; padding: 16px 30px; border-radius: 50px; box-shadow: 0 5px 10px rgba(0, 0, 0, 0.3); background: #1bc138; text-transform: uppercase; font-family: Oxygen; display: inline-block;\"><b>START CREATING FOR FREE<\/b><\/button><\/a><\/center><\/p>\n<h2>How to Make a Brochure<\/h2>\n<p><span style=\"font-weight: 400;\">Venngage offers a variety of different <\/span><a href=\"https:\/\/venngage.com\/templates\/#Product-Brochure\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brochure templates<\/span><\/a><span style=\"font-weight: 400;\">. The template that you choose should reflect both the content and tone of your brochure.<\/span><\/p>\n<h3>1.\u00a0Know what your brochure is going to be about.<\/h3>\n<p>Because you don\u2019t have a ton of space, you want your text to be as focused as possible. Focus your text on:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Answering one or a few specific questions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Introducing readers to a topic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pointing readers to where they can find further information<\/span><\/li>\n<\/ul>\n<p>Keep your readers at the front of your mind when creating your brochure. Your brochure should immediately address their questions (as opposed to a flyer, which is more promotional).<\/p>\n<h3>2.\u00a0Decide if your brochure will be for web or for print.<\/h3>\n<p>This will help you determine what kind of a template you should use. If you\u2019re designing your brochure for the web, then a one-page brochure is preferable. If you\u2019re designing for print, however, then your design will have to accommodate double sides. You will also have to take your color scheme into account, as some colors don\u2019t translate to print (for a more detailed explanation, go down to the Brochure Design Best Practices section).<\/p>\n<h3>3.\u00a0Choose the right template.<\/h3>\n<p><span style=\"font-weight: 400;\">A brochure can really take any form, but there are several basic templates that you can follow.<\/span><\/p>\n<h4>Tri-Fold Brochure<\/h4>\n<p>When you think of a <a href=\"https:\/\/venngage.com\/blog\/pamphlet-example\/\" target=\"_blank\" rel=\"noopener\">pamphlet design<\/a>, your mind probably automatically pictures the classic tri-fold design. This type of brochure folds into three sections and is usually printed on the front and the back.<\/p>\n<p style=\"text-align: center;\"><strong><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-49977\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/15_Pet-Hotel-Brochure.jpg\" alt=\"15_Pet-Hotel-Brochure\" width=\"500\" height=\"336\" \/><\/strong><\/strong><a href=\"https:\/\/www.flickr.com\/photos\/inkdphotos\/3472057327\/\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\">Source<\/a><\/p>\n<h4>Bi-Fold Brochure<\/h4>\n<p>A brochure that folds in half and is usually printed on the front and the back. You can organize your content so that it flows across both sides of the brochure, or you can stick to a page-by-page design.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-49980\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/bifold.png\" alt=\"bifold\" width=\"975\" height=\"721\" \/><\/p>\n<p style=\"text-align: center;\"><strong><strong>\u00a0<\/strong><\/strong><a href=\"https:\/\/www.mycreativeshop.com\/dental-care-bi-fold-brochure-template.aspx\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4>One Page Brochure<\/h4>\n<p>Brochures that fit into one page are handy because they can double as flyers and posters. You can hand them out and pin them up on a wall.<\/p>\n<p><span style=\"font-weight: 400;\">Take this brochure that we made on herb-feeding chickens for a permaculture business, for example. It answers reader\u2019s questions about the benefits of feeding herbs to chickens while also doubling as a reference sheet they can keep.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-49987\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/01ed9f3b-40ef-4f01-80e3-ba9a85dbaf43.png\" alt=\"01ed9f3b-40ef-4f01-80e3-ba9a85dbaf43\" width=\"600\" height=\"1630\" \/><\/p>\n<h4>Multi-Page Brochure<\/h4>\n<p>If you have too much information to fit on one two-sided page but not enough to make an entire booklet, a multi-page brochure (or short booklet) will accommodate more content.<\/p>\n<p>You can do this using two or three pages folded in half and bound.<\/p>\n<p style=\"text-align: center;\"><strong><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6624 size-full\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/multi-page-brochure.jpg\" alt=\"multi-page brochure\" width=\"550\" height=\"413\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/multi-page-brochure.jpg 550w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/multi-page-brochure-300x225.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/strong><\/strong><a href=\"https:\/\/www.behance.net\/gallery\/Preview-Spain-2010\/412430\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>You could also do a use an accordion fold.<strong><strong><br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6626 size-full\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/brochures_graphics2_950x710.jpg\" alt=\"brochures_graphics2_950x710\" width=\"950\" height=\"710\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/brochures_graphics2_950x710.jpg 950w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/brochures_graphics2_950x710-300x224.jpg 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2016\/06\/brochures_graphics2_950x710-730x546.jpg 730w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/strong><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.behance.net\/Gallery\/2008-Calendar\/53834\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3>4.\u00a0Customize your design.<\/h3>\n<p>To customize your design, you can do any number of the following kinds of templates.<\/p>\n<h4>Change the color scheme.<\/h4>\n<p>Take the purpose and target audience into consideration when adjusting the color scheme. Are you targeting business people? If so, corporate blue is a safe bet. Are you targeting parents and their children? If so, bright primary colors are appropriate.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-49983\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/color-change-brochure.png\" alt=\"color-change-brochure\" width=\"975\" height=\"567\" \/><\/p>\n<h4>Change the fonts.<\/h4>\n<p>Many organizations and websites use a specific font. To keep your brochure in line with your other content, you may want to use the same font. The same goes for custom images and icons.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-49984\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/font-change-brochure.png\" alt=\"font-change-brochure\" width=\"975\" height=\"568\" \/><\/p>\n<h4>Brand it.<\/h4>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to put your logo in the brochure! <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-49985\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/logo-insert-brochure.png\" alt=\"logo-insert-brochure\" width=\"975\" height=\"619\" \/><\/p>\n<h3>Brochure Design Best Practices<\/h3>\n<h4>1.\u00a0Make it simple.<\/h4>\n<p>Because your space is so limited, it\u2019s best to keep your design elements simple and<\/p>\n<p><span style=\"font-weight: 400;\">For example, if you want to show a location, use a simplified version of a map. Don\u2019t use a screenshot from Google Maps. You won\u2019t have enough space to use a detailed map.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, a clean and modern design is best.<\/span><\/p>\n<h4>2.\u00a0Find a good balance between text and images.<\/h4>\n<p><strong><strong>\u00a0<\/strong><\/strong>This is the cardinal rule for good brochure design. Too much dense text and you\u2019ll lose the reader, too many images and you\u2019ll run out of space. You want to break up your text with images that complement or illustrate the points you make in your text. A 2:1 ratio of text to image is ideal.<\/p>\n<h4>3.\u00a0Choose colors that are printable (if you\u2019re printing your brochure).<\/h4>\n<p>Not all colors translate to print. For many printers, you need to convert your colors from RGB (red, green, blue) colors to CMYK (cyan, magenta, yellow, black) colors. There is a greater range of RGB colors than CMYK colors and when printed, RGB colors print closer to the original than CMYK. Some CMYK colors appear less vibrant in print than on the screen so do a test print.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-49986\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2021\/08\/color-comparison.png\" alt=\"color-comparison\" width=\"975\" height=\"476\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are <\/span><a href=\"https:\/\/www.easycalculation.com\/colorconverter\/rgb-color-converter.php\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\"><span style=\"font-weight: 400;\">online tools<\/span><\/a><span style=\"font-weight: 400;\"> you can use to convert your RGB color code to a comparable CMYK color code. It\u2019s still a good idea to do a test print, though, as that\u2019s the only way you will be certain of how the colors turn out. <\/span><\/p>\n<h4>\u00a04.\u00a0Include a call to action.<\/h4>\n<p>This could mean asking readers to follow on social media, or it could mean asking them to sign up for a newsletter, or it could mean asking them to make an appointment. The idea is that you get them to somehow act on what they\u2019ve read.<\/p>\n<h2>Further Reading<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.creativebloq.com\/graphic-design-tips\/how-to-design-a-brochure-123267\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\">Brochure design: 10 top creative tips<\/a><\/span><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.businessknowhow.com\/directmail\/ideas\/brochures.htm\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\">11 Ways to Make Your Brochures Effective<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.empiread.com\/brochure_designs_and_formats\/\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\">Brochure, Booklet, Folder, Flyer, Pamphlet\u2026<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.companyfolders.com\/blog\/9-stylish-folder-brochure-folds-for-print-designers\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\">9 Stylish Folder &amp; Brochure Folds for Print Designers<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/graphicdesign.stocklayouts.com\/2010\/09\/02\/how-to-lay-out-a-multiple-page-newsletter-magazine-booklet-brochure-or-catalog-design-for-print\/\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\">How to Lay Out a Multiple Page Newsletter, Magazine, Booklet, Brochure, or Catalog Design for Print<\/a><\/span><\/p>\n<p><a href=\"http:\/\/www.printingforless.com\/Color-Printing-Design-Guide.html\" target=\"_blank\" rel=\"noopener \u201cnofollow\u201d\"><span style=\"font-weight: 400;\">Color Printing Design Guide<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many brochures have you been handed, only to glance at them for a moment before tossing them into the nearest bin?\u00a0 Something about so many brochures just screams boring. You find them on racks in waiting rooms and at checkout counters. They\u2019ll have a lackluster title and a bland stock photo of a smiling [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-templates\/_bootstrap-landing-page_rv.php","meta":{"om_disable_all_campaigns":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Boring brochures put you to sleep. Beautiful brochures hold your attention. 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