In a year that has seen the entire population look at charts and graphs on a near daily basis, many people are starting to grapple with the communication limitations of data. Graphs can be misleading, confusing, and uninspiring.
But data is powerful. You just need to know how to use it. So how are marketers harnessing data effectively in their marketing? Who is using data storytelling and how? We spoke to over 300 marketers to answer those questions and more.
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